1.0awoohttps://www.awoo.ai/zh-hant/專訪蜂行資本（Hive Ventures）創始合夥人李彥樞：Adtech 到 Martech 的轉移，品牌將在同個起跑線上起跑 - awoorich600338<blockquote class="wp-embedded-content" data-secret="CBrZDAnu39"><a href="https://www.awoo.ai/zh-hant/blog/adtech-martech-trend-yan/">專訪蜂行資本（Hive Ventures）創始合夥人李彥樞：Adtech 到 Martech 的轉移，品牌將在同個起跑線上起跑</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.awoo.ai/zh-hant/blog/adtech-martech-trend-yan/embed/#?secret=CBrZDAnu39" width="600" height="338" title="專訪蜂行資本（Hive Ventures）創始合夥人李彥樞：Adtech 到 Martech 的轉移，品牌將在同個起跑線上起跑 — awoo" data-secret="CBrZDAnu39" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://media.awoo.ai/live/wp-content/uploads/COVER_Yan_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F-1-1.png1250655在消費者網路隱私權日漸抬頭、GDPR、IDFA的規範下，過去仰賴廣告投放與追蹤消費者行為足跡的 AdTech 生態會如何轉移？「隱私權規範將企業放到了同一個起跑線，企業更應即時提出應變措施，change or die.」現任為蜂行資本 (Hive Ventures) 創始合夥人李彥樞（下稱「Yan」）表示。