1.0awoohttps://www.awoo.ai/zh-hant/CDP是什麼？導入CDP後，行銷人員總是發現缺少這一塊！ - awoorich600338<blockquote class="wp-embedded-content" data-secret="cTwwLXnGEc"><a href="https://www.awoo.ai/zh-hant/blog/cdp-pdp/">CDP是什麼？導入CDP後，行銷人員總是發現缺少這一塊！</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.awoo.ai/zh-hant/blog/cdp-pdp/embed/#?secret=cTwwLXnGEc" width="600" height="338" title="CDP是什麼？導入CDP後，行銷人員總是發現缺少這一塊！ — awoo" data-secret="cTwwLXnGEc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://media.awoo.ai/live/wp-content/uploads/CDP%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%B0%8E%E5%85%A5CDP%E5%BE%8C%EF%BC%8C%E8%A1%8C%E9%8A%B7%E4%BA%BA%E5%93%A1%E7%B8%BD%E6%98%AF%E7%99%BC%E7%8F%BE%E7%BC%BA%E5%B0%91%E9%80%99%E4%B8%80%E5%A1%8A%EF%BC%81-min.png1200750自從第三方 Cookie 宣布即將停用，大幅度影響廣告投放成效，客戶數據平台 CDP 就成為最被寄予厚望的替代方案之一，品牌們期望透過 CDP 對於資料的蒐集、分析、管理，預測顧客的行為，進一步應用在行銷上。然而 CDP 確切如何運作？對行銷有多重要？