1.0awoohttps://www.awoo.ai/zh-hant/顧客終身價值是什麼？把握三種常見的LTV公式幫助預算評估rich600338<blockquote class="wp-embedded-content" data-secret="zqr9vFemBe"><a href="https://www.awoo.ai/zh-hant/blog/how-to-calculate-ltv-cltv/">顧客終身價值是什麼？把握三種常見的LTV公式幫助預算評估</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.awoo.ai/zh-hant/blog/how-to-calculate-ltv-cltv/embed/#?secret=zqr9vFemBe" width="600" height="338" title="顧客終身價值是什麼？把握三種常見的LTV公式幫助預算評估 — awoo" data-secret="zqr9vFemBe" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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顧客終身價值Lifetime Value(LTV)，又被稱為Customer Lifetime Value(CLTV/CLV)，是計算某顧客與商家維持買賣關係的時間內的淨收益貢獻值。顧客終身價值能夠估算出顧客實際能夠帶來的價值，幫助規劃行銷預算，也能夠做為分眾的基準，協助將資源集中在最有價值的顧客群上。https://no-cache.hubspot.com/cta/default/3447889/16d4899a-d15f-4e48-8ca4-de364a72ce52.png