1.0awoohttps://www.awoo.ai/zh-hant/MarTech 超進化 運用 AI 開創消費新企機【MarTechAsia 2023 專題報導】 - awoorich600338<blockquote class="wp-embedded-content" data-secret="3zZXHvuY7g"><a href="https://www.awoo.ai/zh-hant/blog/martech-asia-2023-awoo-crane/">MarTech 超進化 運用 AI 開創消費新企機【MarTechAsia 2023 專題報導】</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.awoo.ai/zh-hant/blog/martech-asia-2023-awoo-crane/embed/#?secret=3zZXHvuY7g" width="600" height="338" title="MarTech 超進化 運用 AI 開創消費新企機【MarTechAsia 2023 專題報導】 — awoo" data-secret="3zZXHvuY7g" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://media.awoo.ai/live/wp-content/uploads/MarTech-%E8%B6%85%E9%80%B2%E5%8C%96-%E9%81%8B%E7%94%A8-AI-%E9%96%8B%E5%89%B5%E6%B6%88%E8%B2%BB%E6%96%B0%E4%BC%81%E6%A9%9F%E3%80%90MarTechAsia-2023-%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%B0%8E%E3%80%91-min.jpg1200750新常態下零售業全面進入 OMO 時代，也就是拼「消費者體驗優化」的行銷時代，要打造卓越的消費者體驗，最大關鍵就是「數據」串連應用。隱私群政策提升與第三方 Cookie 退場，人的數據難找，何不從「商品數據」挖掘消費者真正的購物意圖？