{"id":21875,"date":"2019-09-28T15:32:37","date_gmt":"2019-09-28T07:32:37","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=21875"},"modified":"2023-04-30T14:25:18","modified_gmt":"2023-04-30T06:25:18","slug":"ikala-awoo-cloudad-cresclab","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/ikala-awoo-cloudad-cresclab\/","title":{"rendered":"iKala\u3001awoo\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001CloudAD\u53f0\u7063 4 \u5bb6\u5c16\u7aef\u884c\u92b7\u79d1\u6280\u516c\u53f8 \u806f\u624b\u63a8\u52d5\u96fb\u5546AI\u8ce6\u80fd\uff0c\u7528MarTech\u8d0f\u5728\u65b0\u96f6\u552e\u6642\u4ee3"},"content":{"rendered":"

\u5546\u696d\u9031\u520a \/ 2019.09.26<\/p>\n

\"\"<\/p>\n

iKala\u3001awoo\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001CloudAD\u53f0\u7063 4 \u5bb6\u5c16\u7aef\u884c\u92b7\u79d1\u6280\u516c\u53f8\uff0c
\n\u806f\u624b\u63a8\u52d5\u96fb\u5546AI\u8ce6\u80fd\uff0c\u7528MarTech\u8d0f\u5728\u65b0\u96f6\u552e\u6642\u4ee3\u3002<\/p>\n

\u6a6b\u5e45\u5ee3\u544a\u5931\u6548\u3001\u6d41\u91cf\u8f49\u63db\u8b8a\u8cb4\u3001\u65b0\u578b\u614b\u7684\u5167\u5bb9\u7522\u88fd\u65b9\u5f0f\u5c64\u51fa\u4e0d\u7aae\u7684\u5e74\u4ee3\uff0c\u7db2\u7d05\u884c\u92b7\u6210\u70ba\u65b0\u7248\u4f4d\u3001\u5f71\u97f3\u53ca\u5716\u7247\u52a0\u5165\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\u65b0\u6230\u5834\u3001\u6d88\u8cbb\u8005\u7db2\u8def\u96b1\u79c1\u8e8d\u5347\u884c\u92b7\u7b56\u7565\u65b0\u7126\u9ede\u3001\u6a5f\u5668\u5b78\u7fd2\u8b8a\u6210\u884c\u92b7\u65b0\u986f\u5b78\uff0c\u7a2e\u7a2e\u8de1\u8c61\u986f\u793a\uff0c\u884c\u92b7\u6b63\u5728\u6b77\u7d93\u6548\u76ca\u7684\u5178\u7bc4\u8f49\u79fb\uff0c\u5f9e\u6d41\u91cf\u8f49\u5411\u6210\u6548\u3002<\/p>\n

\u70ba\u6b64\uff0ciKala\u3001awoo\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001CloudAD \u7b49\u53f0\u7063 4 \u5bb6\u5c16\u7aef\u884c\u92b7\u79d1\u6280\u516c\u53f8\u5f37\u5f37\u806f\u624b\uff0c\u63a8\u52d5\u96fb\u5546\u6578\u4f4d\u8f49\u578b\u3001\u7d44\u6210 MarTech\u751f\u614b\u5708\uff0c\u70ba\u96fb\u5546\u5e73\u53f0\u53ca\u54c1\u724c\u4e3b\uff0c\u5728\u865b\u5be6\u878d\u5408\u7684\u65b0\u6642\u4ee3\uff0c\u7528\u79d1\u6280\u53ca\u5927\u6578\u64da\uff0c\u627e\u5230 360\u5ea6\u8d0f\u5728\u672a\u4f86\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

\u865b\u5be6\u878d\u5408\u65b0\u96f6\u552e\u6642\u4ee3\uff0c\u7528MarTech\u6293\u4f4f\u6d88\u8cbb\u8005\u7684\u773c\u7403\u3001\u7528\u6578\u64da\u5e6b\u96fb\u5546\u627e\u5230\u5c0d\u7684\u4eba<\/h2>\n

\u7531\u7db2\u969b\u7db2\u8def\u8cc7\u6599\u7814\u7a76\u6a5f\u69cb We Are Social \u548c Hootsuite \u5171\u540c\u767c\u8868\u7684\u300aGlobal Digital Report 2019\u300b\u6307\u51fa\uff0c\u5168\u7403\u96fb\u5546\u52d5\u80fd\u4ecd\u5728\u589e\u5f37\uff0c\u53bb\u5e74\uff0c\u5171\u670928\u5104\u4eba\u53e3\u900f\u904e\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u9032\u884c\u8cfc\u7269\uff0c\u5e74\u6210\u9577\u7387 3.1 %\uff0c\u6d88\u8cbb\u7e3d\u91d1\u984d\u8fd1 1.8 \u5146\uff0c\u5e74\u6210\u9577 14 %\u3002<\/p>\n

\u300aGlobal Digital Report 2019\u300b7\u6708\u6700\u65b0\u5831\u544a\u4ea6\u6307\u51fa\uff0c\u5728\u53f0\u7063\uff0c87% \u7684\u6d88\u8cbb\u8005\u6703\u5728\u7db2\u969b\u7db2\u8def\u4e0a\u641c\u5c0b\u5546\u54c1\u8cc7\u8a0a\uff0c\u8fd1 8 \u6210\u6703\u5728\u7dda\u4e0a\u8cfc\u8cb7\u5546\u54c1\u53ca\u670d\u52d9 (78%)\uff1b\u4f46\u91cd\u5ea6\u4f9d\u8cf4\u7db2\u8def\u6d88\u8cbb\u7684\u540c\u6642\uff0c57% \u7684\u53d7\u8a2a\u8005\u4e5f\u8868\u793a\u5b89\u88dd\u4e86 AD Blocker\uff0c\u4e0d\u50c5\u9ad8\u65bc\u5168\u7403\u5e73\u5747\u6578\u5b57 51%\uff0c\u66f4\u662f\u5728\u53d7\u8abf\u67e5\u7684248\u500b\u570b\u5bb6\u4e2d\u6392\u540d\u7b2c\u4e94\u3002<\/p>\n

\u7d50\u679c\u986f\u793a\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u7dda\u4e0a\u8cfc\u7269\u9700\u6c42\u6f38\u589e\uff0c\u4f46\u537b\u66f4\u96e3\u7528\u4ee5\u66dd\u5149\u70ba\u4e3b\u7684\u300c\u6d41\u91cf\u578b\u5ee3\u544a\u300d\u63a5\u89f8\u5230\u4ed6\u5011\uff0c\u4f01\u696d\u958b\u59cb\u8a8d\u77e5\u5230\uff0c\u5fc5\u9808\u5f9e\u300c\u9ed1\u7bb1\u300d\u822c\u3001\u96e3\u4ee5\u8861\u91cf\u6548\u679c\u7684\u5ee3\u544a\u65b9\u5f0f\uff0c\u7d50\u5408\u65b0\u578b\u614b\u884c\u92b7\u79d1\u6280\u53ca\u5167\u5916\u90e8\u8cc7\u6599\uff0c\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\u3002<\/p>\n

\u53f0\u7063\u96fb\u5b50\u5546\u52d9\u6210\u9577\u52d5\u80fd\u4e5f\u4e0d\u5bb9\u5c0f\u89b7\uff0c\u6839\u64da\u5e02\u5834\u7814\u7a76\u6a5f\u69cbeMarketer\u300a2017\u5168\u7403\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u300b\u5831\u544a\u9810\u4f30\uff0c\u53f0\u7063\u96fb\u5b50\u5546\u52d9\u5728 2018 \u81f3 2022 \u5e74\u9593\u4ecd\u53ef\u7dad\u6301\u6bcf\u5e74\u8fd1 7% \u7684\u6210\u9577\uff0c\u8207\u6574\u9ad4\u96f6\u552e\u696d\u6bcf\u5e74\u4e0d\u5230 1% \u7684\u9810\u4f30\u6210\u9577\u76f8\u8f03\uff0c\u96fb\u5b50\u5546\u52d9\u4ecd\u662f\u5404\u5bb6\u5175\u5bb6\u5fc5\u722d\u3002<\/p>\n

\u53f0\u7063 4 \u5bb6\u5c16\u7aef\u884c\u92b7\u79d1\u6280\u516c\u53f8\u7d44\u6210MarTech\u751f\u614b\u5708\uff0c\u806f\u624b\u63a8\u52d5\u96fb\u5546AI \u8ce6\u80fd<\/h2>\n

\u7136\u800c\uff0c\u5c0d\u96fb\u5546\u800c\u8a00\uff0c\u5167\u5bb9\u5f62\u5f0f\u3001\u5ee3\u544a\u6295\u653e\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u3001\u793e\u7fa4\u5e73\u53f0\u6548\u76ca\u8f49\u63db\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u773e\u9810\u6e2c\u3001\u806f\u64ad\u7db2\u5ee3\u544a\u7b49\u7b49\u5404\u7a2e\u6e9d\u901a\u6e20\u9053\uff0c\u90fd\u9700\u8981\u6709\u66f4\u300c\u667a\u80fd\u300d\u7684\u6e9d\u901a\u65b9\u6cd5\u3002\u5982\u4f55\u7528\u79d1\u6280\u80fd\u3001\u8b93\u5927\u6578\u64da\u8aaa\u8a71\uff0c\u624d\u80fd\u8b93\u300c\u6548\u76ca\u770b\u5f97\u898b\u300d\uff0c\u662f\u6240\u6709\u4f01\u696d\u95dc\u5fc3\u7684\u91cd\u9ede\u3002<\/p>\n

\u900f\u904e\u6574\u5408\u5404\u5bb6\u7522\u54c1\u512a\u52e2\uff0ciKala\u3001awoo\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001CloudAD \u7b49\u53f0\u7063 4 \u5bb6\u5c16\u7aef\u884c\u92b7\u79d1\u6280\u516c\u53f8\u5f37\u5f37\u806f\u624b\uff0c\u7d44\u6210 MarTech\u751f\u614b\u5708\uff0c\u5728\u65b0\u96fb\u5546\u6642\u4ee3\uff0c\u5f9e\u6578\u4f4d\u5316\u3001\u667a\u80fd\u5206\u6790\u3001\u53ca\u884c\u92b7\u61c9\u7528\u7b49\u4e09\u5927\u9762\u5411\uff0c\u70ba\u96fb\u5546\u63d0\u4f9b360\u5ea6\u7684\u89e3\u6c7a\u65b9\u6848\u8207\u670d\u52d9\u3002<\/p>\n

\"\"<\/p>\n

\u8868\u683c\u3001iKala\u3001awoo\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001CloudAD\u6574\u5408\u65d7\u4e0b\u7522\u54c1\u512a\u52e2\uff0c\u806f\u5408\u7d44\u6210MarTech\u751f\u614b\u5708<\/p>\n

\u4ee5\u4e0b\u70ba MarTech \u751f\u614b\u5708\u56db\u5927\u884c\u92b7\u79d1\u6280\u516c\u53f8\uff1a<\/p>\n

\u25cf iKala\uff1a\u4eba\u672cAI (Human-Centered AI) \u8de8\u570b\u884c\u92b7\u79d1\u6280\u516c\u53f8<\/b><\/p>\n

iKala \u65d7\u4e0b\u6db5\u84cb\u300c\u96f2\u7aef\u79d1\u6280\u300d\u53ca\u300c\u884c\u92b7\u79d1\u6280\u300d\u5169\u5927\u4e8b\u696d\u90e8\uff0c\u63d0\u4f9b\u4f01\u696d\u6578\u4f4d\u8f49\u578b (Digital Transformation) \u53ca\u6578\u64da\u9a45\u52d5\u884c\u92b7 (Data-Driven Marketing) \u89e3\u6c7a\u65b9\u6848\uff0c\u65d7\u4e0b\u6709 AI \u7db2\u7d05\u5206\u6790\u5a92\u5408\u5e73\u53f0KOL Radar\u3001\u96f2\u7aef\u57fa\u790e\u5efa\u8a2d\u670d\u52d9\u53ca\u667a\u6167\u6578\u64da\u5206\u6790 GCP \u5c08\u9580\u5bb6\u3001\u5f71\u97f3\u4e32\u6d41\u89e3\u6c7a\u65b9\u6848StraaS\u3001AI \u96fb\u5546\u4fee\u5716\u670d\u52d9Picaas \u53caAI \u793e\u7fa4\u96fb\u5546\u5de5\u5177Shoplus\u7b49\u79d1\u6280\u884c\u92b7\u670d\u52d9\u8207\u7522\u54c1\uff0c\u7e3d\u90e8\u8a2d\u65bc\u53f0\u7063\uff0c\u71df\u904b\u904d\u4f48\u65b0\u52a0\u5761\u3001\u65e5\u672c\u3001\u6cf0\u570b\u3001\u8d8a\u5357\u3001\u53ca\u9999\u6e2f\u3002<\/p>\n

iKala\u8403\u53d6\u670d\u52d9 300 \u5bb6\u4f01\u696d\u5ba2\u6236\u548c\u8d85\u904e10,000\u5bb6\u5ee3\u544a\u5ba2\u6236\u7684\u7d93\u9a57\uff0c\u63d0\u51faDAA\u98db\u8f2a(Digitalization Analytics Application Flywheel)\u67b6\u69cb\uff0c\u900f\u904e\u6578\u4f4d\u5316\u3001\u5206\u6790\u80fd\u529b\u3001\u4ee5\u53ca\u884c\u92b7\u79d1\u6280\u61c9\u7528\u7d44\u6210\u7684\u6846\u67b6\uff0c\u8b93\u4f01\u696d\u5728\u5c0e\u5165AI\u61c9\u7528\u6642\u6709\u660e\u78ba\u85cd\u5716\u3002<\/p>\n

\u25cf awoo\uff1a\u53f0\u7063SEO\u3001EDM\u884c\u92b7\u9818\u5c0e\u54c1\u724c<\/b><\/p>\n

awoo \u662f\u4e00\u5bb6\u4ee5\u4eba\u5de5\u667a\u6167\u79d1\u6280\u5354\u52a9\u96fb\u5546\u696d\u52d9\u7684\u516c\u53f8\uff0c\u4ee5 AI \u6280\u8853\u70ba\u5546\u54c1\u6578\u91cf\u9f90\u5927\u7684\u96fb\u5546\u4f01\u696d\u9032\u884c\u667a\u6167\u578b\u6a19\u7c64\u670d\u52d9\uff0c\u6839\u64da\u6bcf\u4ef6\u5546\u54c1\u7684\u63cf\u8ff0\u7531\u6a5f\u5668\u63d0\u53d6\u6a19\u7c64\uff0c\u5728\u5177\u6709\u8cfc\u8cb7\u60c5\u5883\u7684\u74b0\u5883\u4e0b\uff0c\u5ba2\u6236\u66f4\u5bb9\u6613\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n

\u57fa\u65bc\u4eba\u5de5\u667a\u6167\u63d0\u53d6\u7684\u6a19\u7c64\uff0c\u6211\u5011\u80fd\u5c07\u6a19\u7c64\u8207\u90f5\u4ef6\u884c\u92b7\u7cfb\u7d71\u3001\u81c9\u66f8 DPA \u5ee3\u544a\u7cfb\u7d71\u3001LINE Push\u63a8\u9001\u529f\u80fd\u76f8\u9023\uff0c\u6839\u64da\u6536\u4ef6\u5ba2\u6236\u7684\u958b\u4fe1\u983b\u7387\u8207\u9ede\u95b1\u5546\u54c1\u8a18\u9304\u7d66\u4e88\u6a19\u7c64\uff0c\u4e26\u4e14\u81ea\u52d5\u5c0b\u627e\u5e36\u6709\u5ba2\u6236\u8208\u8da3\u6a19\u7c64\u7684\u5546\u54c1\uff0c\u7d44\u6210\u5546\u54c1\u9801\uff0c\u900f\u904e email\u3001\u81c9\u66f8\u3001LINE\u5bc4\u9001\u7d66\u5ba2\u6236\u3002<\/p>\n

awoo \u80fd\u900f\u904e\u5e36\u6709\u6a19\u7c64\u7684\u6d41\u91cf\uff0c\u5f9e\u7ad9\u5916\u5c0e\u5165\u65b0\u6d41\u91cf\uff0c\u767c\u9001\u5ba2\u6236\u611f\u8208\u8da3\u7684\u884c\u92b7\u5167\u5bb9\u4ee5\u589e\u52a0\u91cd\u8907\u8cfc\u8cb7\uff0c\u540c\u6642\u5927\u91cf\u589e\u52a0\u7528\u6236\u5728\u7ad9\u5167\u700f\u89bd\u7684\u5546\u54c1\u7db2\u9801\u6578\uff082\u52303\u500d\uff09\uff0c\u589e\u52a0\u653e\u5165\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u6578\uff0c\u4e26\u4e14\u63d0\u6607\u7d50\u5e33\u7684\u5ba2\u55ae\u50f9\u3002\u662f\u5354\u52a9\u96fb\u5546\u5ba2\u6236\u7dad\u8b77\u597d\u4e00\u6574\u500b\u6d41\u91cf\u93c8\u689d\u7684\u7d55\u4f73\u5925\u4f34\u3002<\/p>\n

\u25cf \u6f38\u5f37\u5be6\u9a57\u5ba4\uff1aLINE 2.0 \u7684\u884c\u92b7\u5c08\u5bb6\u200e<\/b><\/p>\n

LINE \u5728\u53f0\u7684\u6d3b\u8e8d\u7528\u6236\u8a08 2,100 \u842c\u4eba\uff0c\u7121\u7591\u662f\u76f4\u63a5\u8207\u6d88\u8cbb\u8005\u5c0d\u8a71\u7684\u5f37\u52e2\u5e73\u53f0\u3002\u8eab\u70ba LINE \u7684\u5b98\u65b9\u6280\u8853\u5925\u4f34\uff0c\u6f38\u5f37\u5be6\u9a57\u5ba4\u4ee5\u8c50\u5bcc\u7684 CRM \u8207 CDP \u7d93\u9a57\u5e6b\u52a9\u54c1\u724c\u8490\u96c6\u4e26\u6574\u5408\u6578\u64da\uff0c\u5ba2\u6236\u53ef\u4f7f\u7528\u5206\u773e\u3001\u81ea\u52d5\u6a19\u7c64\u3001\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u7b49\u529f\u80fd\uff0c\u900f\u904e\u5b98\u65b9\u5e33\u865f\u767c\u9001\u500b\u4eba\u5316\u8a0a\u606f\u4e88\u7528\u6236\uff0c\u4e26\u5f9e\u4e2d\u512a\u5316\u8207\u500b\u9ad4\u6236\u7684\u4e92\u52d5\u7d93\u9a57\uff0c\u589e\u52a0\u7c89\u7d72\u542b\u91d1\u91cf\u3002\u6f38\u5f37\u5be6\u9a57\u5ba4\u76ee\u524d\u670d\u52d9IKEA\u3001H&M\u3001Skyscanner\u3001\u5eb7\u6cf0\u7d0d\u4ed5\u96c6\u5718\u3001\u8d6b\u65af\u7279\u5a92\u9ad4\u3001\u806f\u5408\u5229\u83ef\u4e4b\u5eb7\u5bf6\u7b49\u77e5\u540d\u54c1\u724c\uff0c\u540c\u6642\u4ea6\u662f 91APP \u7b56\u7565\u5408\u4f5c\u5925\u4f34\u53ca\u5168\u7403\u96fb\u5546\u5e73\u53f0 Shopify \u5728\u53f0\u552f\u4e00 Meetup \u5925\u4f34\u3002<\/p>\n

\u25cf CloudAD \uff1aAI \u81ea\u52d5\u5316\u5ee3\u544a\u6295\u653e\u670d\u52d9<\/b><\/p>\n

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