{"id":28612,"date":"2021-04-08T14:36:45","date_gmt":"2021-04-08T06:36:45","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=28612"},"modified":"2023-04-30T14:42:17","modified_gmt":"2023-04-30T06:42:17","slug":"martech_asia_2021_inside","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/martech_asia_2021_inside\/","title":{"rendered":"\u3010MarTech Asia\u3011MarTech 2021 \u8ad6\u58c7\u5373\u5c07\u767b\u5834\uff0c\u805a\u7126\u516d\u5927\u4e3b\u984c\u638c\u63e1 Cookieless \u5e74\u4ee3\u884c\u92b7\u79d1\u6280\u6700\u65b0\u8da8\u52e2"},"content":{"rendered":"<p style=\"text-align: right;\">INSIDE \u5831\u5c0e<\/p>\n<h4>Cookieless \u5e74\u4ee3\u6b63\u5f0f\u4f86\u81e8\uff0c\u963f\u7269\u79d1\u6280\u8209\u8fa6 MarTech Asia 2021 \u8ad6\u58c7\u9080\u8acb\u5305\u542b\u884c\u92b7\u79d1\u6280\u4e4b\u7236 Soctt Brinker\u4ee5\u53ca\u7f8e\u3001\u53f0\uff0c\u65e5\u4e09\u570b\u91cd\u91cf\u7d1a\u8b1b\u8005\u5011\u91dd\u5c0d\u516d\u5927\u4e3b\u984c\u805a\u63a2\u8a0e\u884c\u92b7\u79d1\u6280\u6700\u65b0\u8da8\u52e2\u8207\u4f5c\u6cd5\u3002<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bucket-img.tnlmedia.com\/cabinet\/files\/consoles\/1\/teams\/1\/2022\/10\/zGCEjTBg1qX7oVYpefMcjnhZOYb6lNEuAEsIKpeM.jpg?auto=compress&amp;fit=max&amp;w=730\" alt=\"marTech-2021-announce-kv\" \/><\/p>\n<p>\u300cCookieless \u5728\u4eca\u5e74\u6b63\u5f0f\u964d\u81e8\uff0c\u904e\u53bb\u8b1b\u4e86\u8a31\u4e45\u7684\u8da8\u52e2\uff0c\u73fe\u5728\u54c1\u724c\u771f\u7684\u7121\u6cd5\u518d\u7528\u7b2c\u4e09\u65b9 Cookie \u53bb\u8ffd\u8e64\u4f7f\u7528\u8005\u7684\u5b8c\u6574\u6578\u4f4d\u8db3\u8de1\u7b49\u5c0d\u54c1\u724c\u518d\u884c\u92b7\u5c07\u9020\u6210\u91cd\u5927\u885d\u64ca \u300d\u963f\u7269\u79d1\u6280\uff08awoo\uff09\u5275\u8fa6\u4eba\u6797\u601d\u543e\u8868\u793a\u3002<\/p>\n<p>Cookieless \u4fc3\u4f7f\u54c1\u724c\u4f01\u696d\u958b\u59cb\u5c0b\u627e\u66ff\u4ee3\u53ef\u884c\u65b9\u6848\uff0c\u8eab\u70ba\u7d93\u71df\u8005\u6216\u884c\u92b7\u4e3b\u7ba1\uff0c\u8a72\u5982\u4f55\u505a\u51fa\u53cd\u61c9\u9762\u5c0d\u6b64\u8b70\u984c\uff1f\u6797\u601d\u543e\u5efa\u8b70\u4e0b\u4e00\u6b65\u5177\u9ad4\u884c\u52d5\uff0c\u9996\u5148\u662f\u52a0\u901f\u81ea\u5efa\u7b2c\u4e00\u65b9 CDP \u6578\u64da\u5eab\uff0c\u8207\u5176\u4ed6\u6578\u64da\u4f86\u6e90\u9032\u884c\u6574\u5408\uff1b\u5176\u6b21\u662f\u7a4d\u6975\u64c1\u62b1 MarTech \u5584\u7528\u76f8\u95dc\u5de5\u5177\uff0c\u63d0\u5347\u54c1\u724c\u5728\u6578\u4f4d\u5ee3\u544a\u4e16\u754c\u7684\u7af6\u722d\u529b\u3002<\/p>\n<p>\u4e0d\u904e MarTech \u767c\u5c55\u65e5\u65b0\u6708\u7570\uff0c\u6838\u5fc3\u6280\u8853\u65e2\u6df1\u53c8\u5ee3\uff0c\u6709\u54ea\u4e9b\u65b9\u5f0f\u5feb\u901f\u6d1e\u5bdf\u7522\u696d\u5168\u8c8c\uff0c\u4e26\u5b78\u7fd2\u5be6\u969b\u6210\u529f\u6848\u4f8b\uff1f MarTech Asia \u8ad6\u58c7\u626e\u6f14\u300c\u57f9\u529b\u300d\uff08empower\uff09\u7684\u95dc\u9375\u89d2\u8272\uff01<\/p>\n<h2>\u884c\u92b7\u79d1\u6280\u4e4b\u7236 Soctt Brinker \u51fa\u5e2d\u8ad6\u58c7\uff0c\u4e32\u806f\u7f8e\u3001\u65e5\u3001\u53f0\u570b\u969b\u91cd\u78c5\u5609\u8cd3<\/h2>\n<p>2021 MarTech Asia \u4e0d\u50c5\u898f\u6a21\u66f4\u52dd\u4ee5\u5f80\uff0c\u540c\u6642\u8a0e\u8ad6\u7684\u8b70\u984c\u66f4\u70ba\u5168\u9762\uff0c\u4e14\u9080\u8acb\u5168\u7403\u53ca\u53f0\u7063\u76f8\u95dc MarTech \u696d\u8005\u9f4a\u805a\u4e00\u5802\uff0c\u5c55\u793a\u300c\u8173\u8e29\u5728\u5730\u5be6\u8e10\u3001\u773c\u770b\u5168\u7403\u8da8\u52e2\u300d\u7684\u8ad6\u58c7\u7279\u8272\u3002\u6b64\u5916\uff0c\u4eca\u5e74 MarTech Asia \u9080\u8acb\u7684\u570b\u969b\u91cd\u78c5\u5609\u8cd3\uff0c\u4e32\u806f\u8d77\u7f8e\u570b\u77fd\u8c37\u3001\u65e5\u672c\u3001\u53f0\u7063\u4e09\u5730\u7684\u7522\u696d\u80fd\u91cf\uff0c\u540c\u6642\u4e5f\u51f8\u986f\u963f\u7269\u591a\u5e74\u4f86\u79c9\u6301\u300c\u628a\u4e16\u754c\u65b0\u77e5\u5e36\u9032\u53f0\u7063\u300d\u7684\u9858\u666f\u3002<\/p>\n<p>\u6524\u958b\u4eca\u5e74\u8207\u6703\u5609\u8cd3\uff0c\u6700\u53d7\u77da\u76ee\u7684\u6709\u2f8f\u92b7\u79d1\u6280\u4e4b\u2f57 \u00a0Soctt Brinker\uff0c\u4ed6\u5c07\u5206\u4eab MarTech \u9ec3\u2fa6\u6642\u4ee3\u4f86\u81e8\u7684\u4e3b\u984c\uff0c\u7522\u696d\u5167\u7684\u4eba\u54e1\u5982\u4f55\u5f9e\u9245\u89c0\u89d2\u5ea6\u89c0\u5bdf\u6578\u4f4d\u5ee3\u544a\u7522\u696d\u7684\u8b8a\u5316\u3002\u53e6\u4e00\u4f4d\u5609\u8cd3\u70ba\u524d Verizon Media \u570b\u969b\u4e8b\u696d\u8463\u4e8b\u7e3d\u7d93\u7406\u9112\u958b\u84ee\uff0c\u5979\u5247\u91dd\u5c0d\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u5f15\u9818\u8207\u6703\u8005\u601d\u7d22\uff0c\u96f6\u552e\u696d\u53ca\u96fb\u2f26\u5546\u52d9\u5982\u4f55\u4ee5\u79d1\u6280\u5e36\u52d5\u672a\u4f86\u3002<\/p>\n<p>\u91dd\u5c0d\u4eca\u5e74\u7684\u8b70\u7a0b\u898f\u5283\uff0c\u6797\u601d\u543e\u8a8d\u70ba\u53c3\u8207\u8005\u53ef\u7372\u5f97\u5169\u5927\u65b9\u9762\u7684\u6548\u76ca\u3002\u7b2c\u4e00\u662f\u900f\u904e\u5275\u65b0\u77e5\u8b58\u7684\u5206\u4eab\u3001\u4ecb\u7d39\uff0c\u8b93\u53f0\u7063\u4f01\u696d\u4e0d\u56e0\u70ba\u5730\u57df\u3001\u8ddd\u96e2\u7684\u9650\u5236\uff0c\u5728\u638c\u63e1 MarTech \u8b70\u984c\u904e\u7a0b\u4e0d\u518d\u6709\u8cc7\u8a0a\u843d\u5dee\u3002\u7b2c\u4e8c\u662f\u900f\u904e\u8ad6\u58c7\u7684\u5c0d\u8a71\u3001\u4ea4\u6d41\uff0c\u8b93\u8de8\u7522\u696d\u5148\u9032\u5c0d MarTech \u65b0\u5275\u5708\u6709\u66f4\u5168\u9762\u7684\u7406\u89e3\uff0c\u85c9\u6b64\u5e36\u52d5\u7522\u696d\u5347\u7d1a\uff0c\u751a\u81f3\u4fc3\u9032 MarTech \u5546\u696d\u5178\u7bc4\u7684\u79fb\u8f49\u3002<\/p>\n<h2>2021 MarTech Asia \u9396\u5b9a\u516d\u5927\u4eae\u9ede\u4e3b\u984c\uff0c\u5f9e\u6230\u7565\u5230\u6230\u8853\u7372\u5f97\u5168\u65b9\u4f4d\u77e5\u8b58\u9957\u5bb4<\/h2>\n<p>\u81f3\u65bc\u4eca\u5e74\u8ad6\u58c7\u5c07\u9396\u5b9a\u516d\u5927\u4e3b\u984c\uff0c\u5305\u542b MarTech \u9810\u7b97\u6295\u8cc7\u3001\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u3001\u7121\u7e2b\u5f0f\u9ad4\u9a57\u3001OMO \u865b\u5be6\u6574\u5408\u3001\u2f08\u6a5f\u5354\u8abf\u3001\u2f8f\u92b7\u6578\u64da\u6b78\u56e0\u7b49\u3002\u8eab\u70ba\u6c7a\u7b56\u8005\uff0c\u9762\u5c0d Cookieless \u6642\u4ee3\u4f86\u7684\u53c8\u5feb\u53c8\u6025\uff0c\u8a72\u5982\u4f55\u63a1\u53d6\u884c\u52d5\uff0c\u6709\u6548\u5206\u914d\u6578\u4f4d\u5de5\u5177\u7684\u6295\u8cc7\u9810\u7b97\uff1f\u4ee5\u53ca\u5982\u4f55\u8a55\u4f30\u6295\u8cc7\u5831\u916c\u7387\u7684\u6210\u6548\u6307\u6a19\uff1fMarTech \u9810\u7b97\u6295\u8cc7\u8b70\u7a0b\u5c07\u63a2\u8a0e\u4e0a\u8ff0\u554f\u984c\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u6d88\u8cbb\u8005\u8db3\u8de1\u788e\u88c2\u5316\uff0c\u8a72\u600e\u9ebc\u63d0\u4f9b\u4e00\u81f4\u5316\u7684\u54c1\u724c\u9ad4\u9a57\uff0c\u662f\u884c\u92b7\u4eba\u54e1\u6700\u95dc\u6ce8\u7684\u8b70\u984c\u3002\u5c0d\u65bc\u7121\u7e2b\u5f0f\u9ad4\u9a57\uff0c\u6c38\u8c50\u5546\u5e97\u3001\u5927\u82d1\u5b50\uff0c\u8aa0\u54c1\u5c07\u5206\u4eab\u4ed6\u5011\u5be6\u969b\u64cd\u4f5c\u5fc3\u6cd5\u3002\u8981\u638c\u63e1\u6d88\u8cbb\u8005\u8db3\u8de1\uff0c\u53e6\u4e00\u9805\u95dc\u9375\u8b70\u984c\u662f\u79c1\u57df\u6d41\u91cf\u7684\u7d93\u71df\uff0c\u4f01\u696d\u8a72\u5982\u4f55\u5728 Cookieless \u898f\u7bc4\u4e0b\u91cd\u65b0\u7d93\u71df\u6d41\u91cf\u6c60\uff1f\u54c1\u724c\u7d2f\u7a4d\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u64cd\u4f5c\u5c31\u986f\u5f97\u66f4\u70ba\u91cd\u8981\uff0c\u5a92\u9ad4\u696d\u8005\u5982\u95dc\u9375\u8a55\u8ad6\u7db2\uff08\u9054\u601d\u667a\u80fd\u79d1\u6280\uff09\u3001Verzion Media\u3001LiTV \u73fe\u8eab\u56de\u61c9\u6b64\u7126\u9ede\u3002<\/p>\n<p>OMO \u5168\u901a\u8def\u2f8f\u92b7\u4e5f\u662f\u8fd1\u5e74\u5099\u53d7\u8a0e\u8ad6\u7684\u4e3b\u984c\uff0c\u5be6\u9ad4\u96f6\u552e\u4ee3\u8868\u5168\u806f\u5be6\u696d\u526f\u8463\u4e8b\u9577\u8b1d\u5065\u5357\uff0c\u4ed6\u5c07\u5206\u4eab\u5be6\u9ad4\u96fb\u5546\u7ffb\u8f49\u96f6\u552e\u670d\u52d9\u9ad4\u9a57\uff1b\u96fb\u5546\u4ee3\u8868 \u00a091APP \u00a0\u63a2\u8a0e\u54c1\u724c\u5728\u65b0\u96f6\u552e\u6642\u4ee3\u4e0b\u7684\u865b\u5be6\u6574\u5408\uff1b\u8766\u76ae\u8cfc\u7269\u5c07\u5206\u4eab\u5982\u4f55\u61c9\u7528\u96fb\u5546\u5e73\u53f0\u64ac\u958b\u6d88\u8cbb\u8005\u7684\u7b2c\u4e00\u54e9\u8def \u3002\u53e6\u5916\u8ad6\u58c7\u7576\u5929\u9084\u6709\u591a\u9054 23 \u4f4d\u696d\u754c\u91cd\u78c5\u8b1b\u5e2b\uff0c\u63a5\u529b\u5982\u4f55\u7528\u2f8f\u92b7\u79d1\u6280\u638c\u63e1\u54c1\u724c\u7684\u6578\u64da\u512a\u52e2\u3002<\/p>\n<p>\u9664\u4e86\u884c\u92b7\u9762\uff0c\u6280\u8853\u61c9\u7528\u9762\u540c\u6a23\u91cd\u8981\uff0c\u672a\u4f86 \u00a0AI \u00a0\u79d1\u6280\u5982\u4f55\u53c3\u8207\u884c\u92b7\u6d41\u7a0b\u3001\u4ee5\u53ca AI \u8207\u4eba\u5de5\u6703\u7528\u54ea\u4e9b\u6a21\u5f0f\u9032\u884c\u5354\u4f5c\uff0c\u4e5f\u5c07\u6210\u70ba\u65b0\u986f\u5b78\u3002\u7576\u4eba\u6a5f\u5354\u8abf\u66f4\u52a0\u878d\u5408\uff0c\u52e2\u5fc5\u80fd\u5275\u9020\u66f4\u597d\u7684\u5ba2\u6236\u9ad4\u9a57\u53ca\u71df\u904b\u6548\u76ca\u3002\u81f3\u65bc\u2f8f\u92b7\u6578\u64da\u6b78\u56e0\u8b70\u984c\u5247\u6709 Google \u5206\u4eab\uff0c\u5728\u6c92\u6709 Cookie \u7684\u67b7\u9396\u4e4b\u5f8c\uff0cMartech \u5c07\u5c0d\u7522\u696d\u5e36\u4f86\u54ea\u4e9b\u95dc\u9375\u5f71\u97ff\u3002<\/p>\n<div data-google-query-id=\"CLv4w6vP_-8CFUPJTAIdKW4Ggw\">\n<blockquote>\n<h3>\u77e5\u9053\u9084\u8981\u505a\u5230\uff0c\u5982\u679c\u4f60\u662f\u9019\u4e09\u985e\u65cf\u7fa4\u6700\u8a72\u53c3\u52a0 MarTech Asia<\/h3>\n<\/blockquote>\n<p>\u5f9e\u4e0a\u8ff0\u7684\u4e3b\u984c\u53ef\u4ee5\u767c\u73fe\uff0c\u4eca\u5e74\u7684 MarTech Asia \u8ad6\u58c7\u6700\u5efa\u8b70\u9019\u4e09\u985e\u65cf\u7fa4\u53c3\u8207\uff0c\u5206\u5225\u662f\u54c1\u724c\uff0f\u4f01\u696d\u7d93\u71df\u8005\u3001\u54c1\u724c\u884c\u92b7\u7e3d\u76e3\uff0f\u4e3b\u7ba1\u3001\u4ee5\u53ca MarTech\uff0fAd Tech \u6280\u8853\u696d\u8005\u3002\u6797\u601d\u543e\u6307\u51fa\uff0c\u5c0d\u6c7a\u7b56\u8005\u800c\u8a00\u53ef\u4ee5\u66f4\u5168\u9762\u6d1e\u898b MarTech \u7522\u696d\u8b8a\u5316\u5168\u8c8c\uff0c\u9032\u800c\u6709\u65b9\u5411\u53bb\u64ec\u5b9a\u4f01\u696d\u7684\u6295\u8cc7\u9810\u7b97\u3002\u5c0d\u65bc MarTech \u65b0\u5275\u4f01\u696d\u4ee5\u53ca\u9577\u5e74\u6295\u5165\u884c\u92b7\u9818\u57df\u7684\u5de5\u4f5c\u8005\uff0c\u4e5f\u80fd\u5f9e\u4eca\u5e74\u8ad6\u58c7\u8b1b\u8005\u5206\u4eab\u7684\u5177\u9ad4\u6848\u4f8b\u5b78\u5230\u65b0\u77e5\uff0c\u751a\u81f3\u5728\u6703\u5834\u5275\u9020\u8de8\u696d\u7684\u5408\u4f5c\u6a5f\u6703\u3002<\/p>\n<p>MarTech Asia \u5728 2020 \u5c55\u958b\u7b2c\u4e00\u6b65\u65c5\u7a0b\uff0c\u662f\u53f0\u7063\u9023\u7d50\u4e16\u754c\u7684\u958b\u59cb\uff1b2021 \u6700\u570b\u969b\u3001\u6700\u76db\u5927\u7684 MarTech Asia \u8ad6\u58c7\uff0c\u963f\u7269\u79d1\u6280\u9080\u8acb\u7522\u696d\u5148\u9032\uff0c\u671f\u671b\u651c\u624b\u66f4\u591a\u7522\u696d\u5925\u4f34\uff0c\u6301\u7e8c\u611f\u53d7\u884c\u92b7\u79d1\u6280\u7684\u9b45\u529b\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-28617 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ek2muj75p8o2g65ouo3i5u3ake0kq0-573x300.jpg\" alt=\"\" width=\"573\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ek2muj75p8o2g65ouo3i5u3ake0kq0-573x300.jpg 573w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ek2muj75p8o2g65ouo3i5u3ake0kq0.jpg 730w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<p><a href=\"https:\/\/taketla.zaiko.io\/_item\/338200?utm_source=article&amp;utm_medium=insideArticle&amp;utm_campaign=6topics&amp;utm_content=6topics\" target=\"_blank\" rel=\"noopener\"><ins><strong>\u300aMarTech Asia 2021\u300b<\/strong><\/ins><\/a><\/p>\n<ul>\n<li>\u6d3b\u52d5\u6642\u9593\uff1a2021 \/ 04 \/ 22 (\u56db) 09:00 &#8211; 18:30 (08:30 \u958b\u59cb\u5831\u5230)<\/li>\n<li>\u6d3b\u52d5\u5730\u9ede\uff1a\u53f0\u5317\u570b\u969b\u6703\u8b70\u4e2d\u5fc3 201\u5168\u5ba4 (\u53f0\u5317\u5e02\u4fe1\u7fa9\u5340\u4fe1\u7fa9\u8def\u4e94\u6bb51\u865f)<\/li>\n<li>\u7968\u5238\u985e\u5225\uff1a<\/li>\n<li>MarTech Asia_\u65e9\u9ce5\u5be6\u9ad4\u7968\uff1a$2,800\u3002\uff08\u6578\u91cf\u6709\u9650\u552e\u5b8c\u70ba\u6b62\uff09<\/li>\n<li>MarTech Asia_\u55ae\u4eba\u5be6\u9ad4\u7968\uff1a$3,600\u3002<\/li>\n<li>MarTech Asia_\u96d9\u4eba\u5be6\u9ad4\u7968\uff1a$6,000\u3002\uff08\u5831\u5230\u6642\u8acb\u96d9\u4eba\u4e00\u8d77\u5831\u5230\uff09<\/li>\n<li>\u3010Taketla\u7368\u5bb6\u3011MarTech Asia_\u7dda\u4e0a\u76f4\u64ad\u7968\uff1a$2400\u3002\u8cfc\u8cb7\u5f8c\u53ef\u89c0\u770b\u6574\u65e5\u6d3b\u52d5\uff0c\u4e26\u56de\u653e14\u5929\u3002\u6b64\u7968\u5238\u70ba\u300c\u4e0a\u5348\u5834+\u4e0b\u5348A\u5834\u300d\uff0c\u6d3b\u52d5\u524d3\u5929\u53e6\u884c\u5bc4\u9001\u300c\u4e0a\u5348\u5834+\u4e0b\u5348B\u5834\u300d\u7968\u5238\u9023\u7d50\u7d66\u8cfc\u8cb7\u8005\u3002<\/li>\n<li>\u8cfc\u7968\u9023\u7d50\uff1a<a href=\"https:\/\/taketla.zaiko.io\/_item\/338200?utm_source=article&amp;utm_medium=insideArticle&amp;utm_campaign=6topics&amp;utm_content=6topics\" target=\"_blank\" rel=\"noopener\"><ins>\u8acb\u9ede\u6b64<\/ins><\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u8cac\u4efb\u7de8\u8f2f\uff1aKelvin<br \/>\n\u6838\u7a3f\u7de8\u8f2f\uff1aHow<\/p>\n<p><a href=\"https:\/\/www.inside.com.tw\/article\/23079-martech-asia-2021-announcement\" target=\"_blank\" rel=\"noopener\">\u539f\u6587\u5831\u5c0e<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/reports\/\" target=\"_blank\" rel=\"noopener\">\u56de\u5230\u5a92\u9ad4\u5340<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INSIDE \u5831\u5c0e Cookieless \u5e74\u4ee3\u6b63\u5f0f\u4f86\u81e8\uff0c\u963f\u7269\u79d1\u6280\u8209\u8fa6 MarTech Asia 2021 \u8ad6\u58c7 [&hellip;]<\/p>\n","protected":false},"author":42,"template":"","news_cat":[423],"class_list":["post-28612","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-media-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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