{"id":40488,"date":"2023-06-20T13:28:00","date_gmt":"2023-06-20T05:28:00","guid":{"rendered":"https:\/\/www.awoo.ai\/zh-hant\/?post_type=news&#038;p=40488"},"modified":"2023-08-02T16:21:47","modified_gmt":"2023-08-02T08:21:47","slug":"martech-asia-2023-press","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/martech-asia-2023-press\/","title":{"rendered":"awoo\u651c\u624b\u7522\u5b78\u5c08\u5bb6\u958b\u8b1b\uff01MarTech Asia \u66a8\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2023 \u52a9\u4f01\u696d\u5728\u865b\u5be6\u5171\u751f\u6642\u4ee3\u6210\u70ba\u300c\u9020\u6d6a\u8005\u300d"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">2023 \u5e74 06 \u6708 13 \u65e5\uff0c\u53f0\u5317\u8a0a<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"> \u53f0\u7063\u77e5\u540d AI \u884c\u92b7\u79d1\u6280\u516c\u53f8\u963f\u7269\u79d1\u6280\uff08awoo Intelligence\uff09\uff0c\u7d50\u5408\u9023\u7e8c\u8209\u8fa6\u516b\u5c46\u3001\u5177\u6709\u6df1\u5ea6\u5f71\u97ff\u529b\u4e4b\u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u5728\u4eca\u65e5\u8209\u8fa6\u4e9e\u6d32\u884c\u92b7\u79d1\u6280\u9ad8\u5cf0\u6703 MarTech Asia 2023\uff0c\u865f\u53ec 17 \u4f4d\u570b\u969b\u4f01\u696d\u9818\u5c0e\u8005\u53ca\u696d\u754c\u5546\u52d9\u9818\u8896\uff0c\u5171\u540c\u63a2\u8a0e\u5168\u7403\u65b0\u96f6\u552e\u8da8\u52e2\u8207\u6700\u65b0\u89e3\u65b9\u3001\u54c1\u724c\u4f48\u5c40 OMO \u5be6\u52d9\u7d93\u9a57\u6848\u4f8b\u5206\u4eab\uff0c\u96c6\u7d50\u7522\u696d\u5148\u9a45\u6210\u70ba\u865b\u5be6\u5171\u751f\u65b0\u6642\u4ee3\u7684\u9020\u6d6a\u8005\uff0c\u6df1\u5316\u884c\u92b7\u79d1\u6280\u61c9\u7528\uff0c\u5275\u9020\u96f6\u552e\u65b0\u672a\u4f86\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u6d88\u8cbb\u8005\u884c\u70ba\u6539\u8b8a\uff0c\u5168\u7403\u96f6\u552e\u696d\u614b\u4e5f\u767c\u5c55\u51fa\u591a\u6a23\u6027\uff0c\u5c24\u5176\u904e\u53bb\u4e09\u5e74\u5f9e\u75ab\u60c5\u7206\u767c\u5230\u56de\u6b78\u65b0\u5e38\u614b\uff0c\u66f4\u52a0\u901f\u96f6\u552e\u7522\u696d\u9769\u65b0\u3002\u6839\u64da eMarketer 2023 \u5e74\u5168\u7403\u96f6\u552e\u96fb\u5b50\u5546\u52d9\u9810\u6e2c\u5831\u544a\u6307\u51fa\uff0c\u904e\u53bb\u5341\u5e74\u53d7\u6d41\u91cf\u7d05\u5229\u3001\u7522\u696d\u66f4\u8fed\u5f71\u97ff\uff0c\u96fb\u5546\u6210\u9577\u7387\u4fdd\u6301\u5728\u5169\u4f4d\u6578\u6c34\u6e96\uff0c\u9060\u9060\u8d85\u904e\u6574\u9ad4\u96f6\u552e\u6210\u9577\u7387\uff0c\u7136\u800c 2021 \u5e74\u958b\u59cb\u96fb\u5546\u6210\u9577\u8da8\u7de9\uff0c\u5230 2022 \u5e74\u96fb\u5546\u6210\u9577\u7387\u964d\u81f3 7.1%\uff0c\u4f46\u96f6\u552e\u7522\u696d\u53ca\u96fb\u5546\u4f9d\u820a\u6301\u7e8c\u6210\u9577\uff0c\u4fc3\u4f7f\u96f6\u552e\u696d\u8005\u52a0\u901f\u4f48\u5c40\u865b\u5be6\u6574\u5408\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/MarTech-Asia-%E6%9A%A8%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83-2023-%E6%B4%BB%E5%8B%95%E7%8F%BE%E5%A0%B4-451x300.jpeg\" alt=\"\" class=\"wp-image-40490\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\uff08\u5716\u8aaa\uff1aMarTech Asia \u66a8\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2023 \u6d3b\u52d5\u73fe\u5834\uff09<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u963f\u7269\u79d1\u6280\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577\u6797\u601d\u543e\u8868\u793a\uff0c\u300c2023 \u5e74\u5c0d\u6574\u9ad4\u7522\u696d\u662f\u5371\u6a5f\uff0c\u4e5f\u662f\u8f49\u6a5f\u3002\u6709\u7af6\u722d\u529b\u7684\u54c1\u724c\u90fd\u5df2\u4f48\u5c40\u4e0b\u4e00\u968e\u6bb5\u7684\u65b0\u96f6\u552e\u8a08\u756b\uff0c\u5728\u96fb\u5546\u548c\u5be6\u9ad4\u754c\u7dda\u8d8a\u4f86\u8d8a\u6a21\u7cca\u7684\u8da8\u52e2\u4e0b\uff0c\u4f01\u696d\u66f4\u9700\u5275\u9020\u591a\u5143\u96d9\u5411\u4e92\u52d5\uff0c\u63d0\u4f9b\u4e00\u81f4\u6027\u3001\u66f4\u6d41\u66a2\u7684\u5168\u901a\u8def\u9867\u5ba2\u65c5\u7a0b\uff0c\u6b64\u5916\u6d88\u8cbb\u8005\u4e5f\u671f\u5f85\u8d85\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57\uff0c\u9019\u90fd\u4ef0\u8cf4\u667a\u6167\u96f6\u552e\u6280\u8853\u7684\u5c0e\u5165\u8207\u61c9\u7528\uff0c\u4e5f\u662f MarTech Asia 2023 \u7684\u91cd\u9ede\u3002\u300d\u672c\u5c46\u5e74\u6703\u4ee5 OMO Plus+ \u70ba\u4e3b\u8ef8\uff0c\u5f9e\u300c\u6578\u64da\u61c9\u7528\u529b\u3001\u9ad4\u9a57\u5275\u65b0\u529b\u3001\u6578\u4f4d\u8f49\u578b\u529b\u300d\u4e09\u7ba1\u9f4a\u4e0b\uff0c\u9080\u8acb\u5230 PChome \u7db2\u8def\u5bb6\u5ead\u96c6\u5718\u57f7\u884c\u9577\u66a8\u7db2\u8def\u5bb6\u5ead\u7e3d\u7d93\u7406\u5f35\u745c\u73ca\u3001\u826f\u8208\u8cfc\u7269\u7db2\u7e3d\u7d93\u7406\u8cf4\u5fd7\u9054\u3001\u65e5\u85e5\u672c\u8216\u884c\u92b7\u90e8\u7d93\u7406\u66a8\u8463\u4e8b\u9577\u7279\u52a9\u9673\u777f\u70fd\u3001KPMG \u5b89\u4faf\u4f01\u7ba1\u5ba2\u6236\u6210\u9577\u8207\u6578\u4f4d\u5275\u65b0\u5354\u7406\u6797\u5927\u4e2d\u3001SHOPLINE \u53f0\u7063\u7e3d\u7d93\u7406\u66a8\u7522\u54c1\u7e3d\u76e3\u8449\u529b\u7dad\u3001Yahoo!\u5947\u6469\u5a92\u9ad4\u7b56\u7565\u4f01\u5283\u90e8\u8cc7\u6df1\u7e3d\u76e3\u6797\u96e8\u8ac4\u3001\u751f\u6210\u5f0f AI \u5c08\u5bb6\u53f0\u5927\u8cc7\u5de5\u7cfb\u526f\u6559\u6388\u9673\u7e15\u5102\u7b49 17 \u4f4d\u696d\u754c\u7d93\u9a57\u8c50\u5bcc\u7684\u91cd\u78c5\u8b1b\u5e2b\uff0c\u6df1\u5ea6\u5206\u6790\u5168\u7403\u9818\u5c0e\u54c1\u724c\u5982\u4f55\u6574\u5408\u6700\u65b0\u6578\u4f4d\u6280\u8853\u8207 MarTech \u8cc7\u6e90\uff0c\u5efa\u7acb\u54c1\u724c\u8207\u4f01\u696d\u7684\u65b0\u96f6\u552e\u751f\u614b\u5708\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E9%98%BF%E7%89%A9%E7%A7%91%E6%8A%80%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9A%A8%E5%9F%B7%E8%A1%8C%E9%95%B7%E6%9E%97%E6%80%9D%E5%90%BE%E3%80%81%E6%97%A5%E8%97%A5%E6%9C%AC%E8%88%96%E8%91%A3%E4%BA%8B%E9%95%B7%E7%89%B9%E5%8A%A9%E9%99%B3%E7%9D%BF%E7%83%BD-min-451x300.jpeg\" alt=\"\" class=\"wp-image-40489\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\uff08\u5716\u8aaa\uff1a\u963f\u7269\u79d1\u6280\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577\u6797\u601d\u543e\u3001\u65e5\u85e5\u672c\u8216\u8463\u4e8b\u9577\u7279\u52a9\u9673\u777f\u70fd\uff09<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u800c\u5176\u4e2d\u6700\u7d93\u5178\u7684\u54c1\u724c\u6848\u4f8b\u4e4b\u4e00\uff0c\u53f0\u7063\u77e5\u540d\u65e5\u7cfb\u85e5\u599d\u54c1\u724c\u2014\u2014\u65e5\u85e5\u672c\u8216\uff0c\u5f9e\u5be6\u9ad4\u85e5\u599d\u5e97\u958b\u59cb\uff0c\u7d93\u6b77\u4e0d\u540c\u968e\u6bb5\u6578\u4f4d\u8f49\u578b\uff0c\u4e00\u6b65\u6b65\u5f15\u9032\u4eba\u5de5\u667a\u6167\u53ca MarTech \u61c9\u7528\uff0c\u5230\u73fe\u5728\u5be6\u9ad4\u9580\u5e02\u6709\u9b54\u6cd5\u8ca8\u67b6\u3001\u7dda\u4e0a\u96fb\u5546\u6709 AI 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