{"id":40893,"date":"2023-10-02T17:23:08","date_gmt":"2023-10-02T09:23:08","guid":{"rendered":"https:\/\/www.awoo.ai\/zh-hant\/?post_type=news&#038;p=40893"},"modified":"2023-10-02T17:23:10","modified_gmt":"2023-10-02T09:23:10","slug":"the-second-curve","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/the-second-curve\/","title":{"rendered":"\u5982\u4f55\u904b\u7528\u6578\u64da\u79d1\u6280\u6253\u9020\u4f01\u696d\u6210\u9577\u65b0\u66f2\u7dda"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u6578\u4f4d\u79d1\u6280\u5feb\u901f\u767c\u5c55\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u5927\u6539\u8b8a\uff0c\u4f01\u696d\u958b\u59cb\u4ee5\u9867\u5ba2\u70ba\u6838\u5fc3\u4f86\u9032\u884c\u50f9\u503c\u8f49\u578b\u3002\u800c\u963f\u7269\u79d1\u6280\u4e3b\u8fa6 MarTech \u6578\u4f4d\u8f49\u578b\u9ad8\u5cf0\u8ad6\u58c7\uff0c\u5c07\u5728<\/span><span style=\"font-weight: 400;\"> 10 \u6708 18 \u65e5<\/span><span style=\"font-weight: 400;\">\u8207 PwC\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u3001iKala\u3001VMFIVE \u7522\u696d\u5c08\u5bb6\u5206\u4eab\u5982\u4f55\u904b\u7528\u6578\u64da\u79d1\u6280\u6253\u9020\u4f01\u696d\u6210\u9577\u65b0\u66f2\u7dda\uff0c\u4e00\u540c\u5e36\u9818\u4f01\u696d\u8fce\u63a5\u9867\u5ba2\u9ad4\u9a57\u512a\u5148 (CX-first) \u7684\u5546\u696d\u65b0\u6d6a\u6f6e\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_001-min.png\" alt=\"\" class=\"wp-image-40894\" width=\"548\" height=\"287\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_001-min.png 730w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_001-min-573x300.png 573w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4f01\u696d\u518d\u5275\u7b2c\u4e8c\u6210\u9577\u66f2\u7dda\uff0c\u8a72\u5982\u4f55\u628a\u63e1\u6578\u4f4d\u79d1\u6280\u65b0\u5546\u6a5f\uff1f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8cc7\u7b56\u6703\u7522\u696d\u60c5\u5831\u7814\u7a76\u6240\uff08MIC\uff09\u516c\u5e032022\u5e74\u7db2\u8cfc\u6d88\u8cbb\u8005\u8abf\u67e5\uff0c\u767c\u73fe\u8d85\u904e\u516d\u6210\u6d88\u8cbb\u8005\u5e74\u7db2\u8cfc\u91d1\u984d\u8d85\u904e1\u842c\uff0c\u5176\u4e2d\u8d85\u904e6\u842c\u7684\u6d88\u8cbb\u8005\u66f4\u9ad8\u905418%\uff0c\u986f\u793a\u51fa\u81fa\u7063\u6d88\u8cbb\u8005\u5728\u7db2\u8cfc\u6d88\u8cbb\u529b\u6709\u4e0a\u5347\u8da8\u52e2\u4e4b\u5916\uff0c\u96fb\u5b50\u5546\u52d9\u8207\u6578\u4f4d\u884c\u92b7\u66f4\u662f\u54c1\u724c\u4e0d\u53ef\u5c0f\u89b7\u7684\u7248\u5716\u3002\u7136\u800c\uff0c\u96a8\u8457\u6d88\u8cbb\u8005\u5fe0\u8aa0\u5ea6\u964d\u4f4e\u3001\u66f4\u7f3a\u4e4f\u8010\u6027\u7b49\u8da8\u52e2\uff0c\u54c1\u724c\u8a72\u5982\u4f55\u4ee5\u9867\u5ba2\u9ad4\u9a57\u70ba\u6838\u5fc3\u4f86\u9032\u884c\u4f01\u696d\u50f9\u503c\u8f49\u578b\uff1f<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Zoom \u4e9e\u592a\u5340\u8ca0\u8cac\u4eba\u66fe\u8868\u793a\uff0c\u4f01\u696d\u898f\u6a21\u5316\u6210\u9577\u7684\u7b87\u4e2d\u95dc\u9375\u5728\u65bc\uff1a\u5f9e\u8ffd\u6c42\u63d0\u5347\u4e14\u5dee\u7570\u5316\u5ba2\u6236\u9ad4\u9a57\u7684\u6d88\u8cbb\u8005\u4e2d\uff0c\u89e3\u9396\u65b0\u7684\u6848\u4f8b\u3002\u6578\u4f4d\u539f\u4f4f\u6c11\u5728\u9019\u65b9\u9762\u5177\u6709\u654f\u6377\u6027\uff0c\u800c\u63a5\u89f8\u9019\u4e9b\u6d88\u8cbb\u8005\u5c0d\u65bc\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u63d0\u9ad8\u76c8\u6536\u80fd\u529b\u81f3\u95dc\u91cd\u8981\u3002\u800c Google\u300a2022 \u667a\u6167\u6d88\u8cbb\u95dc\u9375\u5831\u544a\u300b\u4e5f\u8868\u793a\uff0c\u6d88\u8cbb\u8005\u8868\u9762\u770b\u4f3c\u66f4\u7cbe\u660e\u3001\u5be6\u5247\u66f4\u81ea\u6211\u89ba\u9192\uff0c\u800c\u54c1\u724c\u5247\u9700\u8981\u4ee5\u300c\u4ea6\u5546\u4ea6\u53cb\u300d\u3001\u300c\u5171\u597d\u50f9\u503c\u300d\u7684\u95dc\u4fc2\u8207\u5176\u4e92\u52d5\u3002\u4f01\u696d\u8981\u60f3\u518d\u5275\u7b2c\u4e8c\u6210\u9577\u66f2\u7dda\uff0c\u7121\u8ad6\u662f\u6253\u9020\u5168\u65b0\u6d88\u8cbb\u6a21\u5f0f\u3001\u6216\u662f\u591a\u5143\u591a\u8b8a\u8cfc\u7269\u9ad4\u9a57\uff0c\u5584\u7528\u6578\u4f4d\u79d1\u6280\u7d55\u5c0d\u662f\u6838\u5fc3\u95dc\u9375\uff01<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_002-min.png\" alt=\"\" class=\"wp-image-40895\" width=\"548\" height=\"287\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_002-min.png 730w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_002-min-573x300.png 573w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\uff08\u6578\u64da\u4f86\u6e90\uff1a\u8cc7\u7b56\u6703\u7522\u696d\u60c5\u5831\u7814\u7a76\u6240 MIC \u516c\u5e032022\u5e74\u7db2\u8cfc\u6d88\u8cbb\u8005\u8abf\u67e5\uff09<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u5c0f\u4f01\u696d\u8f49\u578b\u8a8d\u77e5\u63d0\u5347\uff0c\u4f46\u9762\u81e8\u8cc7\u91d1\u3001\u4eba\u624d\u7b49\u6311\u6230<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8fd17\u6210\u4e2d\u5c0f\u4f01\u696d\u50c5\u904b\u7528\u57fa\u790e\u6578\u4f4d\u5316\u5de5\u5177\uff0c\u5982Email\u3001\u901a\u8a0a\u53ca\u793e\u7fa4\uff0c\u4e26\u9810\u8a08\u5728\u672a\u4f863\u5e74\u5167\u4f7f\u7528\u5c08\u696d\u9032\u968e\u5de5\u5177\uff0c\u5982\u5ba2\u6236\u9ad4\u9a57\u3001\u8ca1\u52d9\u53ca\u6574\u5408\u7d71\u7c4c\u7b49\u5de5\u5177\uff0c\u4f01\u696d\u770b\u4f3c\u4e86\u89e3\u9867\u5ba2\u9ad4\u9a57\u8207 MarTech \u8f49\u578b\u7684\u91cd\u8981\u6027\uff0c\u4f46\u8a31\u591a\u4f01\u696d\u4ecd\u9762\u81e8\u9810\u7b97\u56f0\u5883\u3001\u63a8\u52d5\u4e0d\u6613\u3001\u8f49\u578b\u5931\u6557\u7b49\u6311\u6230\u8207\u98a8\u96aa\u3002PwC\u300a2022 \u81fa\u7063\u4e2d\u5c0f\u4f01\u696d\u8f49\u578b\u73fe\u6cc1\u53ca\u9700\u6c42\u8abf\u67e5\u300b\u6307\u51fa\uff0c\u9ad8\u90548\u6210\u7684\u4e2d\u5c0f\u4f01\u696d\u906d\u9047\u4e0b\u5217\u56f0\u5883\uff1a35.6% \u7d93\u8cbb\u4e0d\u8db3\u300133.7% \u7f3a\u4e4f\u6578\u4f4d\u6280\u80fd\u8207\u6578\u4f4d\u4eba\u624d\u300118.9% \u7f3a\u4e4f\u5c0d\u5e02\u5834\u548c\u5ba2\u6236\u8cc7\u6599\u7684\u6df1\u5165\u5206\u6790\u3002\u8f49\u578b\u9700\u4e0d\u65b7\u6339\u6ce8\u8cc7\u91d1\u8207\u4eba\u624d\uff0c\u4ea6\u8003\u9a57\u4f01\u696d\u5c07\u5927\u6578\u64da\u8f49\u70ba\u6709\u50f9\u503c\u8cc7\u8a0a\u7684\u80fd\u529b\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_003-min.png\" alt=\"\" class=\"wp-image-40896\" width=\"548\" height=\"287\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_003-min.png 730w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_003-min-573x300.png 573w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\uff1aPwC\u300a2022 \u81fa\u7063\u4e2d\u5c0f\u4f01\u696d\u8f49\u578b\u73fe\u6cc1\u53ca\u9700\u6c42\u8abf\u67e5\u300b\u986f\u793a\u8fd1\u516b\u6210\u4e2d\u5c0f\u4f01\u696d\u4e4b\u8f49\u578b\u56f0\u5883\uff09<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10\u670818\u65e5 MarTech \u5c08\u5bb6\u4e00\u540c\u5e36\u9818\u4f01\u696d\u8fce\u63a5\u5546\u696d\u65b0\u6d6a\u6f6e<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u79d1\u6280\u5171\u751f\u6642\u4ee3\u7684\u4f86\u81e8\uff0c\u9867\u5ba2\u7fd2\u6163\u8207\u6d88\u8cbb\u5e02\u5834\u4e5f\u767c\u751f\u5927\u6d17\u724c\uff0c\u4f01\u696d\u5fc5\u9808\u5f9e\u4ee5\u9867\u5ba2\u70ba\u6838\u5fc3\u7684\u51fa\u767c\u9ede\uff0c\u5c0b\u627e\u9069\u5408\u7684 MarTech \u5de5\u5177\u53ca AI \u6280\u8853\u61c9\u7528\uff0c\u4f86\u4f48\u5c40\u6578\u4f4d\u8f49\u578b\u8a08\u756b\u3002\u672c\u6b21\u9ad8\u5cf0\u8ad6\u58c7\u9080\u8acb\u5230\u963f\u7269\u79d1\u6280\u4e8b\u696d\u767c\u5c55\u526f\u7e3d\u738b\u9db4\u7a46\u3001\u8cc7\u8aa0\u5275\u65b0\u8aee\u8a62 CRM \u526f\u7e3d\u7d93\u7406\u9673\u4e4b\u9035\u3001\u6f38\u5f37\u5be6\u9a57\u5ba4\u53f0\u7063\u5340\u7e3d\u7d93\u7406\u8521\u5049\u6770\u3001iKala CDP \u696d\u52d9\u7e3d\u76e3\u76e7\u5955\u4e1e\u3001VMFIVE \u7522\u54c1\u8207\u7814\u767c\u7e3d\u76e3\u767d\u5b97\u5112\u7b49 MarTech \u5404\u9818\u57df\u7522\u696d\u5c08\u5bb6\uff0c\u5206\u4eab AI \u5546\u54c1\u6578\u64da\u7a81\u570d\u5e02\u5834\u53ca\u89e3\u5bc6\u6d88\u8cbb\u610f\u5716\u8207\u5546\u6a5f\u3001\u54c1\u724c\u900f\u904e CDP \u6d1e\u6089\u6703\u54e1\u6578\u64da\u4e26\u653e\u5927\u6d41\u91cf\u50f9\u503c\u3001\u7528 LINE \u6574\u5408\u8de8\u901a\u8def\u6578\u64da\u4f86\u71df\u9020\u7cbe\u5fc3\u9867\u5ba2\u9ad4\u9a57\u3001\u5c07\u5275\u610f\u8207\u79d1\u6280\u4e26\u884c\u4f86\u6253\u9020\u5ee3\u544a\u7684\u6210\u529f\u65b9\u7a0b\u5f0f\u3001\u5229\u7528\u6578\u4f4d\u79d1\u6280\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u8207\u50f9\u503c\uff0c\u4ee5\u53ca\u54c1\u724c\u6578\u4f4d\u8f49\u578b\u8207\u7d93\u71df\u7b56\u7565\u5927\u89e3\u6790\uff0c\u800c\u4f01\u696d\u53c8\u8a72\u5982\u4f55\u7cbe\u78ba\u5256\u6790\u81ea\u8eab\u75db\u9ede\u3001\u64ec\u5b9a\u9ad8\u6230\u7565\u50f9\u503c\u7684\u85cd\u5716\uff0c\u4f86\u8fce\u63a5\u9867\u5ba2\u9ad4\u9a57\u512a\u5148 (CX-first) \u7684\u5546\u696d\u65b0\u6d6a\u6f6e\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E5%9C%96%E7%89%87_004-min.png\" alt=\"\" class=\"wp-image-40897\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span 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