{"id":42913,"date":"2024-07-24T00:34:50","date_gmt":"2024-07-23T16:34:50","guid":{"rendered":"https:\/\/www.awoo.ai\/zh-hant\/?post_type=news&p=42913"},"modified":"2024-07-24T00:34:52","modified_gmt":"2024-07-23T16:34:52","slug":"2023-dma-ads-report","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/2023-dma-ads-report\/","title":{"rendered":"2023\u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u9054610.46\u5104\u5143\uff01\u5f71\u97f3\u5ee3\u544a\u6301\u7e8c\u5e36\u52d5\u6210\u9577"},"content":{"rendered":"\n

\uff082024\/07\/22 \u53f0\u5317\u8a0a\uff09<\/span><\/p>\n\n\n\n

\u6578\u4f4d\u884c\u92b7\u7522\u696d\u6b63\u9762\u81e8\u65b0\u7684\u8f49\u6298\u9ede\u3002\u81f4\u529b\u65bc\u63a8\u52d5\u672c\u5730\u696d\u754c\u8cc7\u6e90\u6574\u5408\uff0c\u6253\u9020\u5065\u5eb7\u7684\u6578\u4f4d\u5a92\u9ad4\u751f\u614b\u7684 DMA \u53f0\u7063\u6578\u4f4d\u5a92\u9ad4\u61c9\u7528\u884c\u92b7\u5354\u6703\uff0c22 \u65e5\u767c\u5e03\u300c2023 \u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u6578\u5b57\u5831\u544a\u300d\uff0c\u6574\u9ad4\u5e02\u5834\u898f\u6a21\u9054 610.46 \u5104\uff0c\u76f8\u8f03\u65bc 2022 \u5e74\uff0c\u6210\u9577\u7387 3.5%\uff0c\u9019\u662f\u81ea 2011 \u5e74\u4f86\uff0c\u6210\u9577\u7387\u6700\u4f4e\u7684\u4e00\u5e74\uff0c\u4e3b\u8981\u539f\u56e0\u4f86\u81ea\u4eba\u53e3\u7d05\u5229\u6301\u7e8c\u4e0b\u6ed1\uff0c\u75ab\u60c5\u5f8c\u6d88\u8cbb\u529b\u9053\u56de\u6b78\u5be6\u9ad4\uff0c\u51fa\u570b\u4eba\u6f6e\u6e67\u73fe\uff0c\u52a0\u4e0a 2023 \u5e74\u5e95\u7e3d\u7d71\u9078\u6230\u8b70\u984c\uff0c\u793e\u6703\u6574\u9ad4\u6c23\u6c1b\u89c0\u671b\u4fdd\u7559\uff0c\u4f7f\u5f97\u570b\u5167\u6574\u9ad4\u7db2\u8def\u6d41\u91cf\u8207\u6d88\u8cbb\u610f\u9858\u90fd\u964d\u4f4e\uff0c\u54c1\u724c\u7aef\u4e5f\u4fdd\u5b88\u4ee5\u5c0d\u3002<\/span><\/p>\n\n\n

\n
\"2011~2023\u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u8b8a\u5316\"
\u5716\u8868\u4e00\uff1a2011~2023 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u8b8a\u5316<\/b><\/figcaption><\/figure><\/div>\n\n\n

DMA \u5ee3\u544a\u91cf\u8abf\u67e5\u5c0f\u7d44\u53ec\u96c6\u4eba\uff0c\u8c9d\u7acb\u5fb7<\/span>\u6578\u4f4d\u5a92\u9ad4\u4e2d\u5fc3<\/span>\u52a9\u7406\u526f\u7e3d\u7d93\u7406<\/span>\u9673\u67cf\u5168<\/span>\u5206\u6790\uff0c\u4f9d\u5a92\u9ad4\u5e73\u53f0\u985e\u578b\uff0c\u4e00\u822c\u5a92\u9ad4\u5e73\u53f0\u70ba 3<\/span>64.35 \u5104<\/span>\uff0c\u6210\u9577\u7387<\/span>3.9%<\/span>\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7e3d\u91d1\u984d\u70ba <\/span>225.23 \u5104<\/span>\uff0c\u6210\u9577\u7387 <\/span>2.9%<\/span>\uff0c\u5169\u8005\u6210\u9577\u7387\u90fd\u4f4e\u65bc\u5169\u4f4d\u6578\u3002\u4e3b\u8981\u5e36\u52d5\u6210\u9577\u7684\u570b\u969b\u5e73\u53f0\uff0c2023 \u5e74\u90fd\u9032\u884c\u4e00\u5b9a\u7a0b\u5ea6\u7684\u7d44\u7e54\u91cd\u6574\uff0c\u6210\u9577\u529b\u9053\u96d6\u7136\u6e1b\u7de9\uff0c\u4f46\u4ecd\u5177\u5099\u4e00\u5b9a\u52d5\u80fd\uff0c\u53cd\u5012\u662f\u672c\u5730\u5a92\u9ad4\u53d7\u5230\u773e\u591a\u56e0\u7d20\u7684\u5f71\u97ff\uff0c\u76f8\u5c0d\u52d5\u80fd\u4e0d\u8db3\uff0c\u9020\u6210\u53f0\u7063\u6574\u9ad4\u5e02\u5834\uff0c\u6210\u9577\u7387\u6700\u4f4e\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n\n\n\n

\u5ee3\u544a\u985e\u578b\u7684\u6210\u9577\u7387\u4f86\u770b\uff0c\u5f71\u97f3\u5ee3\u544a\u5e02\u5834\u898f\u6a21\u70ba <\/span>179.81 <\/span>\u5104\uff0c\u6210\u9577\u7387\u70ba <\/span>8.5%<\/span>\uff0c\u662f\u76ee\u524d\u5ee3\u544a\u985e\u578b\u4e2d\u6700\u5177\u6210\u9577\u529b\u7684\u9805\u76ee\u3002\u4e3b\u8981\u52d5\u80fd\u4f86\u81ea\u65bc\u570b\u969b\u5e73\u53f0\u70ba\u64f4\u5c55\u65b0\u6d41\u91cf\uff0c\u529b\u63a8\u77ed\u5f71\u97f3\u5f62\u5f0f\uff1b\u6b64\u5916\uff0c\u65b0\u4e16\u4ee3\u89c0\u773e\u5f9e\u6709\u7dda\u96fb\u8996\u8f49\u5411\u806f\u7db2\u96fb\u8996\u7684\u5a1b\u6a02\u884c\u70ba\uff0c\u63a8\u52d5\u806f\u7db2\u96fb\u8996\u5ee3\u544a\u5f62\u5f0f\u9700\u6c42\u958b\u59cb\u52a0\u6eab\uff0c\u90fd\u8b93\u5f71\u97f3\u5ee3\u544a\u53d7\u5230\u91cd\u8996\u3002<\/span><\/p>\n\n\n

\n
\"2023\u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u6574\u9ad4\u6982\u6cc1\"
\u5716\u8868\u4e8c\uff1a2023 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u6574\u9ad4\u6982\u6cc1<\/b><\/figcaption><\/figure><\/div>\n\n\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u904e\u53bb\u4e00\u76f4\u4fdd\u6301\u4e00\u5b9a\u6210\u9577\u91cf\u80fd\u7684\u7db2\u7d05\u4ee3\u8a00\u76f4\u64ad\uff0c\u53d7\u5230\u5e73\u53f0\u6f14\u7b97\u6cd5\u8207\u75ab\u60c5\u5f8c\u6d41\u91cf\u7d05\u5229\u4e0b\u6ed1\u5f71\u97ff\uff0c\u982d\u90e8\u7db2\u7d05\u9678\u7e8c\u5ba3\u5e03\u505c\u66f4\u6216\u8f49\u578b\u8a08\u756b\uff0c\u54c1\u724c\u4e3b\u7e2e\u6e1b\u54c1\u724c\u5c0e\u5411\u884c\u92b7\uff0c\u958b\u59cb\u8f49\u5411\u4ee5\u92b7\u552e\u70ba\u5c0e\u5411\u7684\u5fae\u7db2\u7d05\u64cd\u4f5c\uff0c\u51fa\u73fe\u7db2\u7d05\u4eba\u6578\u589e\u52a0\uff0c\u4f46\u6574\u9ad4\u54c1\u724c\u5728\u500b\u5225\u6848\u578b\u7684\u6295\u8cc7\u91d1\u984d\u53cd\u800c\u51fa\u73fe\u7e2e\u6e1b\u7684\u60c5\u6cc1\uff0c\u4f7f\u5f97\u6574\u9ad4\u7db2\u7d05\u91cf\u80fd\u5f9e 2022 \u5e74\u7684 59.95 \u5104\uff0c\u5c0f\u5e45\u8870\u9000\u81f3 <\/span>54.67 \u5104<\/span>\uff0c\u5448\u73fe <\/span>-8.8% \u8ca0\u6210\u9577\u7684<\/span>\u72c0\u614b<\/span><\/p>\n\n\n\n

\u5c31\u7522\u696d\u9762\u5206\u6790\uff0c\u4f9d\u7522\u696d\u5225\u7684\u6295\u653e\u91cf\uff0c\u96fb\u5546\u4ecd\u662f\u6295\u8cc7\u91d1\u984d\u6700\u5927\u7684\u7522\u696d\uff0c\u6295\u653e\u91d1\u984d\u70ba <\/span>98.28 \u5104<\/span>\uff0c\u4e3b\u8981\u539f\u56e0\u4f86\u81ea\u8207\u65b0\u7684\u570b\u969b\u5e73\u53f0\u9032\u5165\u53f0\u7063\u5e02\u5834\uff0c\u7af6\u722d\u4e4b\u4e0b\uff0c\u5e36\u52d5\u7522\u696d\u7684\u6295\u8cc7\u984d\uff0c\u63d0\u5347\u6574\u9ad4\u6210\u9577\u529b\u9053\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u589e\u52a0\u4e86 <\/span>16%<\/span>\u3002 \u4f11\u9592\u5a1b\u6a02\u7522\u696d\u8207\u7cbe\u54c1\u6642\u5c1a\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u751f\u6d3b\u56de\u5fa9\u5e38\u614b\uff0c\u5728\u865b\u5be6\u6574\u5408\u7684\u6d6a\u6f6e\u4e0b\uff0c\u540c\u6a23\u4e5f\u5206\u5225\u5448\u73fe <\/span>39%\u300159% <\/span>\u5169\u4f4d\u6578\u6210\u9577\u7684\u8868\u73fe\u3002\u81f3\u65bc\u516c\u90e8\u9580\uff0c\u56e0 2023 \u5e74\u7684\u7e3d\u7d71\u8207\u7acb\u59d4\u9078\u6230\uff0c\u91cd\u56de\u6295\u8cc7\u524d\u5341\u5927\u3002<\/span><\/p>\n\n\n

\n
\"\u53f0\u7063\u4e3b\u8981\u7522\u696d\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u6982\u6cc1\"
\u5716\u8868\u4e09\uff1a\u53f0\u7063\u4e3b\u8981\u7522\u696d\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u6982\u6cc1<\/b><\/figcaption><\/figure><\/div>\n\n\n

\u9762\u5c0d 2024 \u7684\u5e02\u5834\u72c0\u6cc1\uff0c\u9673\u67cf\u5168\u89c0\u5bdf\uff0c\u4eca\u5e74\u4e0a\u534a\u5e74\u5ef6\u7e8c\u5927\u74b0\u5883\u56e0\u7d20\uff0c\u6574\u9ad4\u666f\u6c23\u504f\u6de1\uff0c\u4e0d\u904e\u5728\u534a\u5c0e\u9ad4\u3001\u80a1\u5e02\u3001\u623f\u5e02\u71b1\u7d61\u7684\u6c23\u6c1b\u4e0b\uff0c\u53f0\u7063\u6574\u9ad4\u7d93\u6fdf\u8868\u73fe\u4ecd\u4f73\uff0c\u56e0\u6b64\u4e0b\u534a\u5e74\u53ef\u4ee5\u671f\u5f85\u56de\u88dc\uff0c\u6574\u5e74\u5ea6\u61c9\u6709\u6a5f\u6703\u5c0f\u5e45\u6210\u9577\u3002<\/span><\/p>\n\n\n\n

\u5c31\u672a\u4f86\u767c\u5c55\u767c\u5411\uff0c\u9673\u67cf\u5168\u8a8d\u70ba\uff0c\u5728\u5404\u65b9\u95dc\u6ce8\u7db2\u8def\u96b1\u79c1\u6240\u5ef6\u4f38\u51fa\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u8b70\u984c\u4e0b\uff0c\u9019\u4f7f\u5f97\u96f6\u552e\u5a92\u9ad4\u7684\u767c\u5c55\uff0c\u6210\u70ba\u7522\u696d\u95dc\u6ce8\u7126\u9ede\u3002\u7dda\u4e0a\u96fb\u5546\u5df2\u77e5\u50cf MOMO\u300191APP\u3001PChome \u54c1\u724c\u6709\u898f\u5283\u76f8\u95dc\u5ee3\u544a\u5a92\u9ad4\u5916\uff0c\u5be6\u9ad4\u96f6\u552e\u901a\u8def\u696d\u8005\u5982\u5168\u806f\u3001\u7d71\u4e00\u3001\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\u3001\u65b0\u5149\u4e09\u8d8a\u3001\u5bb6\u6a02\u798f\u7b49\u7b49\u90fd\u5728\u6574\u8ecd\u5099\u6230\uff0c\u9664\u4e86\u6280\u8853\u4e0a\u7684\u5c0e\u5165\uff0c\u5f8c\u7e8c\u5982\u4f55\u9032\u884c\u5167\u5bb9\u88fd\u4f5c\u3001\u7248\u4f4d\u92b7\u552e\uff0c\u4ee5\u53ca\u627f\u8afe\u6578\u64da\u8cc7\u6599\u53ca\u6210\u6548\u7684\u900f\u660e\u5ea6\uff0c\u4ee5\u53ca\u5224\u5b9a\u6b78\u56e0\u7684\u6a19\u6e96\uff0c\u5c07\u6703\u6c7a\u5b9a\u53f0\u7063\u96f6\u552e\u5a92\u9ad4\u767c\u5c55\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4ee5 ChatGPT \u70ba\u9996\u7684\u751f\u6210\u5f0f AI \u61c9\u7528\uff0c\u6280\u8853\u8fed\u4ee3\u901f\u5ea6\u7a81\u98db\u731b\u9032\uff0c\u9664\u4e86\u6587\u5b57\u4e4b\u5916\uff0c\u5305\u62ec\u8072\u97f3\u3001\u97f3\u6a02\u3001\u5f71\u50cf\uff0c\u90fd\u80fd\u900f\u904e\u751f\u6210\u5f0f\u5de5\u5177\u5354\u52a9\u7d20\u6750\u4fee\u6539\u8207\u5275\u4f5c\uff0c\u9762\u5c0d\u8d8a\u4f86\u8d8a\u591a\u5e73\u53f0\u63a1\u884c AI \u4f86\u57f7\u884c\u5a92\u9ad4\u6295\u653e\uff0c\u5982\u4f55\u5efa\u7acb\u65b0\u7684\u4eba\u6a5f\u5354\u4f5c\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5728\u9810\u7b97\u3001\u6548\u7387\u3001\u54c1\u8cea\u8207\u6548\u679c\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff0c\u5c07\u5f71\u97ff\u4e4b\u5f8c\u6574\u9ad4\u5e02\u5834\u7684\u751f\u614b\u3002<\/span><\/p>\n\n\n\n

DMA \u7406\u4e8b\u9577\u90b1\u7e7c\u5f18\u8868\u793a\uff0c\u904e\u53bb\u53f0\u7063\u6578\u4f4d\u884c\u92b7\u5e02\u5834\u5448\u73fe\u8f03\u70ba\u81ea\u7531\u767c\u5c55\u7684\u72c0\u614b\uff0c\u96a8\u8457\u8cc7\u5b89\u3001\u500b\u8cc7\u4fdd\u8b77\u3001\u6578\u64da\u61c9\u7528\u3001\u4ee5\u53ca\u6253\u64ca\u8a50\u9a19\u8b70\u984c\u8d8a\u4f86\u8d8a\u53d7\u5230\u91cd\u8996\uff0c\u672a\u4f86\u7522\u696d\u8207\u653f\u5e9c\u653f\u7b56\u5982\u4f55\u66f4\u7dca\u5bc6\u5354\u4f5c\uff0c\u5efa\u7acb\u826f\u597d\u7684\u751f\u614b\u5708\uff0c\u5e6b\u52a9\u672c\u5730\u5a92\u9ad4\u8207\u7522\u696d\u80fd\u5728\u516c\u5e73\u53cb\u5584\u7684\u6cd5\u898f\u5f15\u5c0e\u4e0b\uff0c\u627e\u51fa\u65b0\u7684\u6210\u9577\u5951\u6a5f\uff0c\u5c07\u662f\u5354\u6703\u6301\u7e8c\u52aa\u529b\u7684\u65b9\u5411\u3002<\/span><\/p>\n\n\n

\n
\"\u53f0\u7063\u6578\u4f4dvs\u975e\u6578\u4f4d\u5ee3\u544a\u6982\u6cc1\"
\u5716\u8868\u56db\uff1a\u53f0\u7063\u6578\u4f4d vs \u975e\u6578\u4f4d\u5ee3\u544a\u6982\u6cc1<\/b><\/figcaption><\/figure><\/div>\n\n\n

\u9644\u8a3b\uff1a<\/b><\/p>\n\n\n\n

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