{"id":46143,"date":"2026-08-17T16:29:09","date_gmt":"2026-08-17T08:29:09","guid":{"rendered":"https:\/\/www.awoo.ai\/zh-hant\/?post_type=news&#038;p=46143"},"modified":"2026-08-17T16:29:10","modified_gmt":"2026-08-17T08:29:10","slug":"dma-2025-digital-ads-report","status":"publish","type":"news","link":"https:\/\/www.awoo.ai\/zh-hant\/news\/dma-2025-digital-ads-report\/","title":{"rendered":"2025\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u9054 661.77 \u5104\u5143\uff01DMA \u767c\u5e03\u6700\u65b0\u5831\u544a\uff1a\u5f71\u97f3\u9996\u5ea6\u8e8d\u5c45\u51a0\u8ecd\uff0cAI \u5be6\u6230\u5e74\u8fce\u4e09\u5927\u6230\u7565"},"content":{"rendered":"\n<p>\uff082026\/08\/17 \u53f0\u5317\u8a0a\uff09<\/p>\n\n\n\n<p>DMA \u53f0\u7063\u6578\u4f4d\u5a92\u9ad4\u61c9\u7528\u66a8\u884c\u92b7\u5354\u6703\u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\u300b\u3002\u6578\u64da\u986f\u793a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 <strong>661.77 \u5104\u53f0\u5e63<\/strong>\uff0c\u5e74\u6210\u9577\u7387\u70ba <strong>3.92%<\/strong>\u3002\u96d6\u7136\u5927\u74b0\u5883\u53d7\u653f\u7d93\u60c5\u52e2\u8207\u95dc\u7a05\u8b70\u984c\u5f71\u97ff\uff0c\u5e02\u5834\u9032\u5165\u9ad8\u6210\u9577\u5f8c\u7684\u76e4\u6574\u968e\u6bb5\uff0c\u4f46\u6574\u9ad4\u6578\u4f4d\u5ee3\u544a\u4f54\u5168\u5a92\u9ad4\u6295\u8cc7\u6bd4\u4f8b\u5df2\u5927\u5e45\u63d0\u5347\u81f3 <strong>73.43%<\/strong>\u3002<\/p>\n\n\n\n<p>\u540c\u6642\uff0cDMA \u4eca\u5e74\u521d\u4e5f\u767c\u5e03\u300a2026\u53f0\u7063\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\u5831\u544a\u300b\u6307\u51fa\uff0c2026 \u5e74\u5df2\u6b63\u5f0f\u5f9e AI \u7684\u300c\u8a66\u7528\u5e74\u300d\u9081\u5165\u300c\u5be6\u6230\u5e74\u300d\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2025 \u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u4e09\u5927\u7d50\u69cb\u8f49\u8b8a\uff1a\u5f71\u97f3\u9996\u5ea6\u596a\u51a0\u3001\u65b0\u8208\u5a92\u9ad4\u7206\u767c<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/20162025-%E5%B9%B4-%E5%8F%B0%E7%81%A3%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E9%87%8F%E8%88%87%E6%88%90%E9%95%B7%E7%8E%87-1000x409.jpg\" alt=\"\" class=\"wp-image-46146\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u5716\u4e00\uff1a2016~2025 \u5e74 \u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u8207\u6210\u9577\u7387<\/p>\n\n\n\n<p>\u5831\u544a\u6307\u51fa\uff0c2025 \u5e74\u6578\u4f4d\u5ee3\u544a\u7e3d\u91cf\u6301\u7e8c\u8d85\u8d8a\u975e\u6578\u4f4d\u5ee3\u544a\uff08239.47 \u5104\u5143\uff09\u3002\u5728\u5a92\u9ad4\u5e73\u53f0\u5206\u985e\u4e0a\uff0c\u4e00\u822c\u5a92\u9ad4\uff08\u542b\u65b0\u805e\u7db2\u7ad9\u3001RMN \u96f6\u552e\u5a92\u9ad4\u3001pDOOH \u7a0b\u5e8f\u5316\u6236\u5916\u7b49\uff09\u6295\u653e\u91cf\u70ba <strong>413.21 \u5104\u5143\uff08\u4f54 62.44%\uff09<\/strong>\uff1b\u793e\u7fa4\u5a92\u9ad4\u5247\u70ba <strong>248.56 \u5104\u5143\uff08\u4f54 37.56%\uff09<\/strong>\u3002\u800c\u884c\u52d5\u7aef\u5ee3\u544a\u6295\u653e\u91cf\u9054 <strong>517.5 \u5104\u5143\uff08\u4f54 78.2%\uff09<\/strong>\uff0c\u986f\u793a\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u5834\u57df\u5df2\u5fb9\u5e95\u884c\u52d5\u5316\u3002\u503c\u5f97\u95dc\u6ce8\u7684\u662f\uff0c\u5404\u5ee3\u544a\u985e\u578b\u7d50\u69cb\u51fa\u73fe\u660e\u986f\u8b8a\u5316\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5f71\u97f3\u5ee3\u544a\u9996\u5ea6\u767b\u4e0a\u51a0\u8ecd\uff1a<\/strong> \u9054 <strong>199.64 \u5104\u5143\uff08\u4f54 30.17%\uff09<\/strong>\uff0c\u9996\u5ea6\u8d85\u8d8a\u5c55\u793a\u578b\u5ee3\u544a\uff08195.09 \u5104\u5143\uff09\uff0c\u6210\u70ba\u5e02\u4f54\u6700\u9ad8\u7684\u5ee3\u544a\u985e\u578b\uff0c\u4e3b\u56e0\u53d7\u60e0\u65bc\u77ed\u5f71\u97f3\u98a8\u6f6e\u3001\u4e32\u6d41\u6642\u9577\u589e\u52a0\u8207 CTV \u806f\u7db2\u96fb\u8996\u666e\u53ca\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u5f71\u97f3\u5168\u9762\u8d85\u8eca\u50b3\u7d71\u96fb\u8996\uff1a<\/strong> 2025 \u5e74\u6578\u4f4d\u5f71\u97f3\uff08199.64 \u5104\uff09\u8207\u96fb\u8996\u5ee3\u544a\uff08150.51 \u5104\uff09\u5dee\u8ddd\u62c9\u5927\u81f3 49.13 \u5104\u5143\uff0c\u986f\u793a\u6536\u8996\u7fd2\u6163\u5df2\u4e0d\u53ef\u9006\u5730\u79fb\u8f49\u81f3\u6578\u4f4d\u7aef\u3002<\/li>\n\n\n\n<li><strong>\u65b0\u8208\u5a92\u9ad4\uff08RMN \/ pDOOH\uff09\u7206\u767c\u6210\u9577\uff1a<\/strong> \u6b78\u985e\u65bc\u300c\u5176\u4ed6\u300d\u7684\u96f6\u552e\u5a92\u9ad4\u8207\u7a0b\u5e8f\u5316\u5bb6\u5916\u5ee3\u544a\u96d6\u7136\u57fa\u671f\u4ecd\u5c0f\uff0c\u4f46\u5e74\u6210\u9577\u7387\u9ad8\u9054 <strong>30.98%<\/strong>\uff0c\u70ba\u6240\u6709\u985e\u578b\u4e2d\u6210\u9577\u6700\u70ba\u5f37\u52c1\u7684\u9805\u76ee\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u7522\u696d\u6295\u653e\u5256\u6790\uff1a\u96fb\u5546\u6301\u7e8c\u7a31\u9738\uff0c\u4f11\u9592\u5a1b\u6a02\u8207\u91ab\u7642\u7f8e\u5bb9\u5f37\u52e2\u6297\u8dcc<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2025%E5%B9%B4%E5%8F%B0%E7%81%A3%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E9%A1%9E%E5%9E%8B%E7%B5%B1%E8%A8%88-1000x504.jpg\" alt=\"\" class=\"wp-image-46148\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u5716\u4e8c\uff1a2025\u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u985e\u578b\u7d71\u8a08<\/p>\n\n\n\n<p>\u5728\u7522\u696d\u6295\u653e\u65b9\u9762\uff0c<strong>\u96fb\u5b50\u5546\u52d9<\/strong>\u4ee5 <strong>110.79 \u5104\u5143<\/strong>\u7a69\u5c45\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u9f8d\u982d\uff0c\u82e5\u52a0\u4e0a\u975e\u6578\u4f4d\u5ee3\u544a\uff0c\u7e3d\u91cf\u66f4\u9ad8\u9054 <strong>116.75 \u5104\u5143<\/strong>\uff0c\u6578\u4f4d\u5316\u7a0b\u5ea6\u9054 94.9%\u3002<strong>App\/\u904a\u6232<\/strong>\uff0874.75 \u5104\u5143\uff09\u8207<strong>\u8ca1\u52d9\u91d1\u878d<\/strong>\uff0862.04 \u5104\u5143\uff09\u5206\u5217\u4e8c\u3001\u4e09\u540d\u3002\u5176\u4e2d\u6210\u9577\u52d5\u80fd\u6700\u5f37\u7684\u524d\u5169\u5927\u7522\u696d\u5247\u70ba\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f11\u9592\u5a1b\u6a02\uff08\u5e74\u589e 18.82%\uff09\uff1a<\/strong> \u53d7\u60e0\u65bc\u75ab\u60c5\u5f8c\u6f14\u5531\u6703\u5927\u7206\u767c\u3001\u53f0\u5317\u5927\u5de8\u86cb\u6548\u61c9\u8207\u9ad4\u9a57\u7d93\u6fdf\u5e36\u52d5\uff0c\u5f37\u52e2\u9818\u8dd1\u5168\u7522\u696d\u3002<\/li>\n\n\n\n<li><strong>\u91ab\u7642\u4fdd\u5065\u8207\u7f8e\u5bb9\uff08\u5e74\u589e 11.4%\uff09\uff1a<\/strong> \u5728\u9ad8\u9f61\u5316\u8207\u5065\u5eb7\u610f\u8b58\u62ac\u982d\u4e0b\uff0c\u9023\u7e8c\u4e09\u5e74\u4fdd\u6301\u5169\u4f4d\u6578\u5f37\u52c1\u6210\u9577\uff0c\u4e14\u7d50\u5408\u50b3\u7d71\u96fb\u8996\u516c\u4fe1\u529b\u8207\u6578\u4f4d\u7cbe\u6e96\u6295\u653e\uff0c\u7e3d\u5ee3\u544a\u91cf\u9054 92.68 \u5104\u5143\u8e8d\u5c45\u5168\u7522\u696d\u524d\u4e09\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u76f8\u5c0d\u5730\uff0c\u6c7d\u8eca\u4ea4\u901a\uff08-6%\uff09\u8207\u623f\u5730\u7522\uff08-5.1%\uff09\u53d7\u95dc\u7a05\u98a8\u96aa\u8207\u4fe1\u7528\u7ba1\u5236\u885d\u64ca\uff0c\u6295\u653e\u614b\u5ea6\u8f03\u70ba\u4fdd\u5b88\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2025%E5%B9%B4%E5%90%84%E7%94%A2%E6%A5%AD%E6%95%B8%E4%BD%8D%E6%8A%95%E6%94%BE%E9%87%8F%E8%88%87%E6%88%90%E9%95%B7%E7%8E%87-1000x534.jpg\" alt=\"\" class=\"wp-image-46147\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u5716\u4e09\uff1a2025\u5e74\u5404\u7522\u696d\u6578\u4f4d\u6295\u653e\u91cf\u8207\u6210\u9577\u7387<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DMA \u5256\u6790 2026 \u5e74\u4e09\u5927\u5e02\u5834\u5c55\u671b\u8207\u6230\u7565\u89e3\u65b9\uff1a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u8da8\u52e2 1\uff1aAI \u61c9\u7528\u9032\u5165\u6df1\u5ea6\u7af6\u722d\uff0c\u5f9e\u300cSEO\u300d\u8f49\u5411\u300cGEO\u300d<\/h3>\n\n\n\n<p>\u50b3\u7d71 SEO \u8b1b\u6c42\u95dc\u9375\u5b57\u6392\u540d\u8207\u9ede\u64ca\uff0c\u4f46\u96a8\u8457 Google AIO\/AI Mode \u8207\u5c0d\u8a71\u5f0f AI \u5de5\u5177\u666e\u53ca\uff0c\u6d88\u8cbb\u8005\u50be\u5411\u76f4\u63a5\u53d6\u5f97\u6574\u5408\u7b54\u6848\u3002\u95dc\u9375\u5b57\u5ee3\u544a\u96d6\u56e0\u5546\u696d\u610f\u5716\u660e\u78ba\u4ecd\u7dad\u6301 3.9% \u6210\u9577\uff0c\u4f46\u63a2\u7d22\u578b\u6d41\u91cf\u5927\u5e45\u6d41\u5931\u3002\u54c1\u724c\u672a\u4f86\u76ee\u6a19\u662f\u9032\u884c\u300c\u751f\u6210\u5f0f\u5f15\u64ce\u512a\u5316\uff08GEO\uff09\u300d\uff0c\u78ba\u4fdd\u4e8b\u5be6\u6e96\u78ba\u5ea6\u8207\u6b0a\u5a01\u6027\uff0c\u6210\u70ba AI \u751f\u6210\u7b54\u6848\u6642\u9858\u610f\u5f15\u7528\u7684\u8cc7\u8a0a\u4f86\u6e90\uff0c\u4e26\u5584\u7528 AI \u5de5\u5177\u9032\u884c\u81ea\u52d5\u9078\u54c1\u3001\u81ea\u52d5\u51fa\u50f9\u8207\u52d5\u614b\u7d20\u6750\u751f\u6210\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8da8\u52e2 2\uff1a\u7dda\u4e0a\uff0f\u7dda\u4e0b\u5834\u57df\u6578\u4f4d\u5316\uff0cCTV \u8207 pDOOH \u6210\u70ba\u65b0\u9663\u5730<\/h3>\n\n\n\n<p>\u9762\u5c0d\u570b\u969b\u5927\u578b\u5e73\u53f0\u6d41\u91cf\u6210\u9577\u8da8\u7de9\uff0c\u54c1\u724c\u6b63\u52a0\u901f\u6574\u5408\u5be6\u9ad4\u63a5\u89f8\u9ede\u3002pDOOH \u7a0b\u5e8f\u5316\u6236\u5916\u5ee3\u544a\u80fd\u6839\u64da\u6642\u9593\u3001\u4eba\u6d41\u8207\u5929\u6c23\u52d5\u614b\u8abf\u6574\u5ee3\u544a\uff0c\u63d0\u4f9b\u53ef\u91cf\u5316\u7684\u6295\u653e\u6548\u76ca\uff1b\u800c CTV \u806f\u7db2\u96fb\u8996\u5247\u7d50\u5408\u4e86\u5927\u87a2\u5e55\u7684\u6c89\u6d78\u9ad4\u9a57\u8207\u6578\u4f4d\u5ee3\u544a\u7684\u7cbe\u6e96\u9396\u5b9a\uff08\u5982\u6383\u63cf\u756b\u9762 QR Code \u5373\u6642\u8cfc\u8cb7\uff09\uff0c\u6210\u70ba\u5ba2\u5ef3\u5834\u666f\u4e2d\u7372\u53d6\u6ce8\u610f\u529b\u8207\u8f49\u63db\u7684\u65b0\u9996\u9078\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8da8\u52e2 3\uff1aCookie \u9000\u5834\uff0c\u5f37\u5316\u79c1\u57df\u6d41\u91cf\u8207\u7b2c\u4e00\u65b9\u6578\u64da\u4ea4\u53c9\u61c9\u7528<\/h3>\n\n\n\n<p>\u5728\u96b1\u79c1\u6b0a\u653f\u7b56\u8207\u6f14\u7b97\u6cd5\u8f49\u8b8a\u4e0b\uff0cLINE\u3001YouTube \u8207 Instagram \u6191\u85c9\u300c\u79c1\u57df\u7d93\u71df\u3001\u539f\u751f\u5167\u5bb9\u8207\u77ed\u5f71\u97f3\u300d\u7279\u6027\u5c55\u73fe\u5f37\u52c1\u97cc\u6027\u3002\u54c1\u724c\u4e0d\u518d\u55ae\u7d14\u8ffd\u6c42\u8986\u84cb\u898f\u6a21\uff0c\u800c\u662f\u900f\u904e ID Mapping\/Stitching \u6280\u8853\u6574\u5408\u8de8\u901a\u8def\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u5c07\u4ed8\u8cbb\u5ee3\u544a\uff08Paid Ads\uff09\u8207\u54c1\u724c\u79c1\u57df\u6d41\u91cf\uff08\u5982 LINE \u5b98\u65b9\u5e33\u865f\u3001\u6703\u54e1 CRM\uff09\u4ea4\u53c9\u642d\u914d\uff0c\u5275\u9020\u66f4\u7a69\u5065\u7684 ROI\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff082026\/08\/17 \u53f0\u5317\u8a0a\uff09 DMA \u53f0\u7063\u6578\u4f4d\u5a92\u9ad4\u61c9\u7528\u66a8\u884c\u92b7\u5354\u6703\u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a [&hellip;]<\/p>\n","protected":false},"author":42,"template":"","news_cat":[421],"class_list":["post-46143","news","type-news","status-publish","hentry","news_cat-announcement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd<\/title>\n<meta name=\"description\" content=\"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd\" \/>\n<meta property=\"og:description\" content=\"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T08:29:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.awoo.ai\\\/news\\\/dma-2025-digital-ads-report\\\/\",\"url\":\"https:\\\/\\\/www.awoo.ai\\\/news\\\/dma-2025-digital-ads-report\\\/\",\"name\":\"DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.awoo.ai\\\/zh-hant\\\/#website\"},\"datePublished\":\"2026-08-17T08:29:09+00:00\",\"dateModified\":\"2026-08-17T08:29:10+00:00\",\"description\":\"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\\\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.awoo.ai\\\/news\\\/dma-2025-digital-ads-report\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.awoo.ai\\\/news\\\/dma-2025-digital-ads-report\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.awoo.ai\\\/news\\\/dma-2025-digital-ads-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/www.awoo.ai\\\/zh-hant\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2025\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u9054 661.77 \u5104\u5143\uff01DMA \u767c\u5e03\u6700\u65b0\u5831\u544a\uff1a\u5f71\u97f3\u9996\u5ea6\u8e8d\u5c45\u51a0\u8ecd\uff0cAI \u5be6\u6230\u5e74\u8fce\u4e09\u5927\u6230\u7565\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.awoo.ai\\\/zh-hant\\\/#website\",\"url\":\"https:\\\/\\\/www.awoo.ai\\\/zh-hant\\\/\",\"name\":\"awoo\",\"description\":\"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.awoo.ai\\\/zh-hant\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd","description":"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/","og_locale":"zh_TW","og_type":"article","og_title":"DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd","og_description":"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002","og_url":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/","og_site_name":"awoo","article_modified_time":"2026-08-17T08:29:10+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/","url":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/","name":"DMA \u767c\u5e03 2025 \u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff1a\u5f71\u97f3\u8e8d\u5c45\u51a0\u8ecd","isPartOf":{"@id":"https:\/\/www.awoo.ai\/zh-hant\/#website"},"datePublished":"2026-08-17T08:29:09+00:00","dateModified":"2026-08-17T08:29:10+00:00","description":"DMA \u767c\u5e03\u300a2025\u53f0\u7063\u5168\u5e74\u5ea6\u6578\u4f4d\u5ee3\u544a\u91cf\u7d71\u8a08\u5831\u544a\uff0c2025 \u5e74\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7e3d\u91cf\u9054 661.77 \u5104\u53f0\u5e63\uff0c\u5e74\u6210\u9577\u7387\u70ba 3.92%\u3002\u9762\u5c0d\u5ee3\u544a\u91cf\u6210\u9577\u653e\u7de9\u8207\u6d41\u91cf\u7834\u788e\u5316\u6311\u6230\uff0c\u4f01\u696d\u5fc5\u9808\u4ee5\u300cAI \u5834\u666f\u843d\u5730\u300d\u3001\u300c\u7dda\u4e0a\/\u7dda\u4e0b\u5834\u57df\u6574\u5408\u300d\u8207\u300c\u79c1\u57df\u6d41\u91cf\u7d93\u71df\u300d\u4e09\u5927\u6838\u5fc3\u6230\u7565\u8fce\u6230\u3002","breadcrumb":{"@id":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.awoo.ai\/news\/dma-2025-digital-ads-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/www.awoo.ai\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"2025\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u91cf\u9054 661.77 \u5104\u5143\uff01DMA \u767c\u5e03\u6700\u65b0\u5831\u544a\uff1a\u5f71\u97f3\u9996\u5ea6\u8e8d\u5c45\u51a0\u8ecd\uff0cAI \u5be6\u6230\u5e74\u8fce\u4e09\u5927\u6230\u7565"}]},{"@type":"WebSite","@id":"https:\/\/www.awoo.ai\/zh-hant\/#website","url":"https:\/\/www.awoo.ai\/zh-hant\/","name":"awoo","description":"\u53f0\u7063 AI MarTech \u9818\u5c0e\u54c1\u724c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.awoo.ai\/zh-hant\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"}]}},"_links":{"self":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/news\/46143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/users\/42"}],"wp:attachment":[{"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/media?parent=46143"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/www.awoo.ai\/zh-hant\/wp-json\/wp\/v2\/news_cat?post=46143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}