{"id":32676,"date":"2021-12-31T10:28:00","date_gmt":"2021-12-31T02:28:00","guid":{"rendered":"https:\/\/www.awoo.ai\/?page_id=32676"},"modified":"2023-07-10T18:12:14","modified_gmt":"2023-07-10T10:12:14","slug":"pdp","status":"publish","type":"page","link":"https:\/\/www.awoo.ai\/zh-hant\/pdp\/","title":{"rendered":"awoo PDP \u89e3\u6c7a\u65b9\u6848"},"content":{"rendered":"<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\u6578\u64da\u9a45\u52d5\u500b\u4eba\u5316\u9867\u5ba2\u65c5\u7a0b<\/h2>\n
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\u56e0\u61c9\u904e\u53bb\u7684\u6d88\u8cbb\u7d00\u9304\u7121\u6cd5\u7cbe\u6e96\u9810\u6e2c\u73fe\u5728\u7684\u8cfc\u8cb7\u610f\u5716\uff0cawoo \u4e9e\u6d32\u9996\u5275\u540c\u6642\u4ee5\u300c\u5546\u54c1\u300d\u8207\u300c\u9867\u5ba2\u300d\u70ba\u4e2d\u5fc3\u7684\u884c\u92b7\u79d1\u6280\u89e3\u6c7a\u65b9\u6848\uff0c\u4ee5 AI \u8403\u53d6\u3001\u5206\u6790\u7ad9\u5167\u5916\u7522\u54c1\u8cc7\u8a0a\u81ea\u52d5\u70ba\u5546\u54c1\u8cbc\u4e0a\u6a19\u7c64\uff0c\u642d\u914d\u9867\u5ba2\u9ede\u64ca\u4e92\u52d5\u884c\u70ba\u5206\u6790\uff0c\u7cbe\u6e96\u638c\u63e1\u6d88\u8cbb\u610f\u5716\uff0c\u5373\u6642\u63a8\u85a6\u4e3b\u52d5\u51fa\u64ca\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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\u5546\u54c1\u7279\u5fb5\u8403\u53d6<\/h2>\n
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NLP \u81ea\u7136\u8a9e\u8a00\u8655\u7406 \u2013 \u904b\u7528 NLP (Natural Language Processing) \u81ea\u52d5\u8403\u53d6\u5206\u6790\u7ad9\u5167\u5546\u54c1\u8cc7\u8a0a\u3001\u7ad9\u5916\u5982\u793e\u7fa4\u3001\u8ad6\u58c7\u3001\u65b0\u805e\u7b49\u5716\u6587\u5167\u5bb9\uff0c\u518d\u7522\u51fa\u95dc\u806f\u6027\u9ad8\u4e14\u6709\u7528\u7684\u6a19\u7c64\u3002Product 360 \u6a19\u7c64 \u2013 \u4ee5\u55ae\u4e00\u7522\u54c1\u70ba\u8996\u89d2\u5c07\u5546\u54c1\u986f\u6027\u53ca\u96b1\u6027\u7279\u5fb5\u540c\u6b65\u63d0\u53d6\u6210 Product 360 \u6a19\u7c64\uff0c\u5b8c\u6574\u5448\u73fe\u6bcf\u500b\u5546\u54c1\u88ab\u8cfc\u8cb7\u7684\u610f\u5716\u3001\u6d88\u8cbb\u5834\u666f\u8207\u4f7f\u7528\u8005\u60c5\u5883\uff0c\u5efa\u69cb\u500b\u4eba\u5316\u884c\u92b7\u7684\u91cd\u8981\u57fa\u790e\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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\u6d88\u8cbb\u610f\u5716\u9810\u6e2c<\/h2>\n
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\u7121\u9700\u6b77\u53f2 Cookie \u6216\u6703\u54e1\u767b\u5165\u8cc7\u8a0a\uff0c\u6839\u64da\u9867\u5ba2\u5373\u6642\u9ede\u64ca\uff0cAI \u904b\u7b97\u5546\u54c1\u6a19\u7c64\u7684\u4ea4\u4e92\u95dc\u806f\u5f37\u5ea6\uff0c\u6839\u64da\u6bcf\u6b21\u9ede\u64ca\u5546\u54c1\u8207\u6642\u9593\uff0c\u91cd\u65b0\u7d71\u8a08\u5546\u54c1\u95dc\u806f\u6027\u6b0a\u91cd\uff0c\u6a19\u7c64\u52a0\u5165\u6642\u9593\u7dad\u5ea6\u66f4\u80fd\u5920\u7cbe\u6e96\u9810\u6e2c\u8cfc\u7269\u610f\u5716\uff0c\u4e26\u642d\u914d\u4f7f\u7528\u8005\u60c5\u5883\uff0c\u63d0\u4f9b\u8cbc\u5fc3\u7684\u63a8\u85a6\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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\u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6<\/h2>\n
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Product Discovery Platform \u8207 Rule-based \u4e0d\u540c\u7684\u6f14\u7b97\u6cd5\uff1a\u7121\u9700\u71b1\u8eab\u7684\u96a8\u6642\u5b78\u7fd2\u6f14\u7b97\u6cd5\uff0c\u6839\u64da\u6bcf\u500b\u9ede\u64ca\u66f4\u65b0\u9810\u6e2c\u6a21\u578b\u7684\u63a8\u85a6\uff1b\u4e0a\u5e1d\u8996\u89d2\u578b\u6f14\u7b97\u6cd5\uff0c\u4e8b\u5148\u770b\u5230\u672a\u4f86\u7121\u9650\u7a2e\u53ef\u80fd\u7d44\u5408\uff0c\u6839\u64da\u9ede\u64ca\u7acb\u523b\u6839\u64da\u53ef\u80fd\u7d44\u5408\u9032\u884c\u63a8\u85a6\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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Why awoo Product Discovery Platform?<\/h2>\n
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\u4f01\u696d\u9664\u4e86\u4ee5 Customer Data Platform \u7406\u89e3\u6d88\u8cbb\u8005\u8f2a\u5ed3\u53ca\u884c\u70ba\uff0c\u66f4\u9700\u8981\u4e86\u89e3\u5546\u54c1\u8207\u4eba\u7684\u95dc\u806f\uff0cawoo Product Discovery Platform \u6df1\u5ea6\u7406\u89e3\u9867\u5ba2\u8cfc\u8cb7\u610f\u5716\uff0c\u4ee5 AI \u6f14\u7b97\u6cd5\u5373\u6642\u63a8\u85a6\u5167\u5bb9\uff0c\u512a\u5316\u500b\u4eba\u5316\u9867\u5ba2\u65c5\u7a0b\uff0c\u5e36\u52d5\u92b7\u552e\u8f49\u63db\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\u5f8c Cookie \u6642\u4ee3\u7684\u89e3\u6c7a\u65b9\u6848<\/h3>\n
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\u7121\u9700\u5b8c\u5168\u4ef0\u8cf4 Cookie \u6b77\u53f2\u6578\u64da\u53ca\u6703\u54e1\u767b\u5165\u8cc7\u8a0a\uff0cProduct Discovery Platform \u5206\u6790\u7ad9\u5167\u5916\u5546\u54c1\u6587\u672c\u53ca\u5716\u50cf\u7279\u5fb5\u5206\u6790\uff0c\u5373\u6642\u7406\u89e3\u8cfc\u8cb7\u610f\u5716\u9032\u884c\u500b\u4eba\u5316\u63a8\u85a6\uff0c\u4e0d\u518d\u53ea\u4f9d\u8cf4\u904e\u53bb\u89c0\u770b\u904e\u6216\u5df2\u8cfc\u8cb7\u4ea4\u6613\u6578\u64da\uff0c\u6709\u6548\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u8207\u5fe0\u8aa0\u5ea6\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\u5c11\u91cf\u6578\u64da\u5373\u53ef\u555f\u52d5 AI \u6a21\u578b<\/h3>\n
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\u6d88\u8cbb\u8005\u884c\u70ba\u7834\u788e\uff0c\u77ed\u671f\u5167\u7d2f\u7a4d\u5927\u91cf\u6578\u64da\u4e0d\u6613\uff0c\u4e14\u9ad8\u5ea6\u500b\u4eba\u5316\u8da8\u52e2\uff0c\u4fc3\u4f7f\u5c0f\u773e\u884c\u92b7\u6f38\u6210\u4e3b\u6d41\uff0c\u5546\u54c1\u6b3e\u5f0f\u7e41\u591a\u5c0d\u61c9\u5404\u7a2e\u5ba2\u7fa4\u9700\u6c42\uff0c\u56e0\u6b64 awoo Product Discovery Platform \u4ee5\u51b7\u555f\u52d5\u512a\u52e2\uff0c\u53ea\u9700\u5c11\u91cf\u9ede\u64ca\u5373\u53ef\u555f\u52d5\u9810\u6e2c\uff0c\u6253\u9020\u500b\u4eba\u5316\u9867\u5ba2\u65c5\u7a0b\u4e0d\u53d7\u9650\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\u6574\u5408\u6578\u64da\u5e73\u53f0\u7684\u5f48\u6027<\/h3>\n
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awoo Product Discovery Platform \u53ef\u7368\u7acb\u904b\u4f5c\uff0c\u517c\u5177\u6574\u5408 Customer Data Platform (CDP) \u7684\u5f48\u6027\uff0c\u4e0d\u8ad6\u662f\u4ee5\u5ba2\u7fa4\u627e\u5546\u54c1\u3001\u5546\u54c1\u627e\u5ba2\u7fa4\uff0c\u6578\u64da\u61c9\u7528\u66f4\u5bec\u5ee3\uff0c\u53ef\u5ef6\u4f38\u81f3\u7dda\u4e0a\u7dda\u4e0b\u6d3b\u52d5\uff0c\u5b8c\u6210 OMO \u865b\u5be6\u6574\u5408\u7684\u6700\u5f8c\u4e00\u54e9\u8def\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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\u61c9\u7528\u65bc\u884c\u92b7 \/ \u92b7\u552e\u81ea\u52d5\u5316<\/h2>\n
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\u85c9\u7531 awoo PDP \u5c0d\u5546\u54c1\u53ca\u9867\u5ba2\u7684\u7406\u89e3\uff0c\u4ee5 awoo AI Marketing Platform (awoo AMP) \u5c07 AI \u884c\u92b7\u81ea\u52d5\u5316\u61c9\u7528\u5728\u7372\u53d6\u65b0\u5ba2\u3001\u884c\u52d5\u559a\u8d77\u3001\u8f49\u63db\u5275\u6536\u3001\u5f15\u5c0e\u56de\u8a2a\u3001\u518d\u6b21\u8cfc\u8cb7\u5404\u968e\u6bb5\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u65bc\u7ad9\u5167\u7ad9\u5916\u7686\u80fd\u611f\u53d7\u9ad8\u5ea6\u500b\u4eba\u5316\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n <\/div>\n

\n \u4e86\u89e3 AMP \u89e3\u6c7a\u65b9\u6848<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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\u5275\u9020\u66f4\u591a\u65b0\u96f6\u552e\u7684\u61c9\u7528<\/h2>\n
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\u4ee5\u4eba\u70ba\u672c\u3001\u6578\u64da\u9a45\u52d5\u3001\u91cd\u69cb\u4eba\u8ca8\u5834\uff0c\u8b93\u5546\u54c1\u3001\u6703\u54e1\u3001\u4ea4\u6613\u3001\u884c\u92b7\u7684\u6578\u64da\u5171\u878d\u4e92\u901a\uff0c\u5be6\u969b\u61c9\u7528\u4ee5\u9054\u6210\u5546\u696d\u76ee\u6a19\u3002<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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awoo \u65b0\u96f6\u552e\u89e3\u6c7a\u65b9\u6848<\/p>\n

\u4e0d\u53d7\u6642\u7a7a\u53ca\u8cc7\u8a0a\u9650\u5236\u7684\u81ea\u52d5\u5316\u670d\u52d9<\/p>\n <\/div>\n

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\u4eba<\/p>\n

\u61c9\u7528\u5834\u57df\uff1a\u5728\u5404\u7a2e\u5834\u666f\u7121\u9650\u8cbc\u9032\u6d88\u8cbb\u8005\u5167\u5fc3\u9700\u6c42<\/p>\n <\/div>\n

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\u5546\u54c1\u8cbc\u6a19\u3001\u7ad9\u5167\u641c\u5c0b\u512a\u5316\u3001\u500b\u4eba\u5316\u63a8\u85a6\u3001\u518d\u884c\u92b7\u5168\u9762\u81ea\u52d5\u5316 AI \u9078\u54c1\u63a8\u85a6\uff0c\u5b9b\u5982\u5be6\u9ad4\u5e97\u7684\u60c5\u5883<\/p>\n <\/div>\n <\/div>\n

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\u8ca8<\/p>\n

\u61c9\u7528\u5834\u57df\uff1a\u5c0f\u773e\u500b\u6027\u5316\u6642\u4ee3\u7684 C2B \u8a02\u88fd\u751f\u7522<\/p>\n <\/div>\n

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AI \u7522\u51fa\u5546\u54c1\u8207\u4eba\u95dc\u806f\u7684 Product Graph \u4f5c\u70ba\u5546\u54c1\u958b\u767c\u4f9d\u64da\u3001\u751f\u7522\u6578\u91cf\u9810\u4f30<\/p>\n <\/div>\n <\/div>\n

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\u5834<\/p>\n

\u61c9\u7528\u5834\u57df\uff1a\u53ef\u9054\u6210\u4ea4\u6613\u7684\u6240\u6709\u7dda\u4e0a\u7dda\u4e0b\u6240\u6709\u901a\u8def<\/p>\n <\/div>\n

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\u5546\u54c1\u92b7\u91cf\u9810\u6e2c\uff1a\u5404\u9580\u5e02\u5546\u54c1\u914d\u8ca8\u6578\u91cf\u3002Product Graph \u4f5c\u70ba\u5404\u9580\u5e02\u4e3b\u984c\u5206\u5340\u53ca\u6216\u52d5\u898f\u5283<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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