{"id":10239,"date":"2018-12-19T17:25:02","date_gmt":"2018-12-19T09:25:02","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10239"},"modified":"2024-09-18T11:53:52","modified_gmt":"2024-09-18T03:53:52","slug":"google-ads-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/","title":{"rendered":"\u60f3\u6295Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u6beb\u7121\u982d\u7dd2\uff1f\u5148\u505a\u500b\u7af6\u722d\u8005\u5206\u6790\u5427\uff01"},"content":{"rendered":"<p>\u300c\u6211\u60f3\u8981\u6295\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u4f46\u662f\u5230\u5e95\u8981\u600e\u9ebc\u6295\uff1f\u300d\u5e38\u5e38\u6709\u670b\u53cb\u6216\u5ba2\u6236\u6709\u9019\u6a23\u7684\u7591\u554f\uff0c\u5176\u5be6\u9019\u500b\u554f\u984c\u8ddf\u4eba\u751f\u76ee\u6a19\u4e00\u6a23\uff0c\u7576\u627e\u4e0d\u5230\u65b9\u5411\u7684\u6642\u5019\uff0c\u5efa\u8b70\u4f60\u53ef\u4ee5\u9078\u64c7\u5e02\u5834\u6a19\u7aff(\u60f3\u6210\u70ba\u7684\u6a21\u7bc4)\u6216\u7af6\u722d\u8005\uff0c\u91dd\u5c0d\u5e7e\u500b\u5728\u95dc\u9375\u5b57\u5ee3\u544a\u898f\u5283\u4e2d\u91cd\u8981\u7684\u521d\u6b65\u8981\u9ede\u597d\u597d\u505a\u4e00\u756a\u7814\u7a76\uff0c\u5982\u95dc\u9375\u5b57\u5ee3\u544a\u6bd4\u8f03\u91cd\u8981\u7684\u5c31\u662f\uff1a<\/p>\n<ol>\n<li>\u5982\u4f55\u7be9\u9078\u9069\u7576\u7684\u95dc\u9375\u5b57\uff1f<\/li>\n<li>\u5982\u4f55\u898f\u5283\u95dc\u9375\u5b57\u5ee3\u544a\u9810\u7b97\uff1f<\/li>\n<li>\u5982\u4f55\u898f\u5283\u95dc\u9375\u5b57\u5ee3\u544a\u6587\u6848 &amp; Landing Page\uff1f<\/li>\n<\/ol>\n<p>\u4f46\u662f\u5ee3\u544a\u5f8c\u53f0\u5728\u5225\u4eba\u90a3\uff0c\u4f60\u4e0d\u53ef\u80fd\u4eca\u5929\u76f4\u63a5\u6572\u6572\u9580\uff0c\u7136\u5f8c\u95d6\u9032\u5225\u4eba\u5bb6\u8aaa\uff1a\u300c\u6b38\uff01\u6211\u60f3\u77e5\u9053\u4f60\u7684\u4fdd\u96aa\u6ac3\u88e1\u9762\u6709\u591a\u5c11\u9322\uff1f\u300d\u7136\u5f8c\uff0c\u7136\u5f8c\u5c31\u88ab\u6293\u8d70\u4e86\uff01<br \/>\n\u90a3\u6211\u5011\u8a72\u600e\u9ebc\u505a\u5462\uff0c\u7c21\u55ae\u5169\u500b\u5b57\u4f9d\u9760\u300c\u5de5\u5177\u300d\u3002\u73fe\u5728\u7db2\u8def\u4e0a\u6709\u6578\u4ee5\u767e\u8a08\u7684\u53ef\u4ee5\u514d\u8cbb\u8a66\u7528\u6216\u9700\u4ed8\u8cbb\u7684\u5de5\u5177\uff0c\u80fd\u8f15\u6613\u7684\u5e6b\u4f60\u627e\u51fa\u61c9\u8a72\u8cfc\u8cb7\u7684\u3001\u6216\u7af6\u722d\u8005\u5df2\u7d93\u4e0b\u7684\u95dc\u9375\u5b57\u7d44\uff0c\u50cf\u662fGoogle\u7684<a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/a>\u3001awoo\u7684<a href=\"https:\/\/app.awoo.org\/kelo\" target=\"_blank\" rel=\"noopener noreferrer\">\u5929\u4e0b\u7121\u72d7<\/a>\u3001Moz\u7684<a href=\"https:\/\/moz.com\/explorer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyword Explorer<\/a>\u3001<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ahrefs<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Similarweb<\/a>&#8230;&#8230;\u7b49\uff0c\u90fd\u80fd\u5e6b\u52a9\u4f60\u4e8b\u534a\u529f\u500d\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\u76ee\u524d\u570b\u5916\u5de5\u5177\u652f\u63f4\u4e2d\u6587\u7684\u7a0b\u5ea6\u4e0d\u4e00\uff0c\u5efa\u8b70\u4f7f\u7528\u591a\u7a2e\u5de5\u5177\u7684\u4e92\u76f8\u53c3\u8003\u3001\u61c9\u7528\u518d\u52a0\u4e0a\u7d93\u9a57\u7684\u7d2f\u7a4d\uff0c\u624d\u80fd\u505a\u51fa\u6700\u5408\u9069\u7684\u5ee3\u544a\u898f\u5283\u56c9\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#%E5%A6%82%E4%BD%95%E7%AF%A9%E9%81%B8%E9%81%A9%E7%95%B6%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\" >\u5982\u4f55\u7be9\u9078\u9069\u7576\u7684\u95dc\u9375\u5b57<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#1_%E7%9C%8B%E7%9C%8B%E7%AB%B6%E7%88%AD%E8%80%85%E9%83%BD%E8%B3%BC%E8%B2%B7%E4%BA%86%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E5%AD%97\" >1. \u770b\u770b\u7af6\u722d\u8005\u90fd\u8cfc\u8cb7\u4e86\u54ea\u4e9b\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#2_%E7%AB%99%E5%9C%A8%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E8%A7%92%E5%BA%A6%E6%80%9D%E8%80%83\" >2. \u7ad9\u5728\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u601d\u8003<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#3_%E9%81%8B%E7%94%A8%E5%B7%A5%E5%85%B7%E6%89%BE%E5%88%B0%E9%81%BA%E6%BC%8F%E7%9A%84%E5%AD%97%E7%B5%84\" >3. \u904b\u7528\u5de5\u5177\u627e\u5230\u907a\u6f0f\u7684\u5b57\u7d44<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E9%A0%90%E7%AE%97\" >\u5982\u4f55\u898f\u5283\u95dc\u9375\u5b57\u5ee3\u544a\u9810\u7b97<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#1_%E9%97%9C%E9%8D%B5%E5%AD%97%E5%AD%97%E7%B5%84%E9%83%BD%E5%B7%B2%E7%B6%93%E6%8C%91%E9%81%B8%E5%AE%8C%E7%95%A2\" >1. \u95dc\u9375\u5b57\u5b57\u7d44\u90fd\u5df2\u7d93\u6311\u9078\u5b8c\u7562<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#2%E9%97%9C%E9%8D%B5%E5%AD%97%E5%AD%97%E7%B5%84%E5%B0%9A%E6%9C%AA%E7%A2%BA%E8%AA%8D%E6%88%96%E5%B8%82%E5%A0%B4%E6%90%9C%E9%87%8F%E9%81%8E%E5%A4%A7\" >2.\u95dc\u9375\u5b57\u5b57\u7d44\u5c1a\u672a\u78ba\u8a8d\u6216\u5e02\u5834\u641c\u91cf\u904e\u5927<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E6%96%87%E6%A1%88_Landing_Page\" >\u5982\u4f55\u898f\u5283\u6587\u6848 &amp; Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#1_%E4%B8%8D%E5%A4%9A%E8%AA%AA%EF%BC%8C%E7%9B%B4%E6%8E%A5%E6%90%9C\" >1. \u4e0d\u591a\u8aaa\uff0c\u76f4\u63a5\u641c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#2_%E7%94%A8%E5%B7%A5%E5%85%B7%E5%88%86%E6%9E%90%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E4%B8%80%E8%A6%BD%E7%84%A1%E9%81%BA\" >2. \u7528\u5de5\u5177\u5206\u6790\u7af6\u722d\u5c0d\u624b\u4e00\u89bd\u7121\u907a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/#%E4%B8%8D%E8%A6%81%E5%8F%AA%E7%AE%A1%E5%A5%BD%E4%BD%A0%E8%87%AA%E5%B7%B1%EF%BC%8C%E4%B9%9F%E8%A6%81%E7%9F%A5%E9%81%93%E5%B0%8D%E6%89%8B%E5%9C%A8%E5%B9%B9%E5%98%9B\" >\u4e0d\u8981\u53ea\u7ba1\u597d\u4f60\u81ea\u5df1\uff0c\u4e5f\u8981\u77e5\u9053\u5c0d\u624b\u5728\u5e79\u561b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E7%AF%A9%E9%81%B8%E9%81%A9%E7%95%B6%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span>\u5982\u4f55\u7be9\u9078\u9069\u7576\u7684\u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E7%9C%8B%E7%9C%8B%E7%AB%B6%E7%88%AD%E8%80%85%E9%83%BD%E8%B3%BC%E8%B2%B7%E4%BA%86%E5%93%AA%E4%BA%9B%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span>1. \u770b\u770b\u7af6\u722d\u8005\u90fd\u8cfc\u8cb7\u4e86\u54ea\u4e9b\u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f60\u53ef\u4ee5\u904b\u7528Similarweb(\u4ed8\u8cbb\u3001\u514d\u8cbb\u8a66\u7528)\u3001ahrefs(\u4ed8\u8cbb)\u7684Paid Search\u5831\u8868\u627e\u51fa\u7af6\u722d\u8005\u5927\u6982\u90fd\u8cfc\u8cb7\u4e86\u54ea\u4e00\u4e9b\u5b57\u7d44\uff0c\u8a55\u4f30\u4e00\u4e0b\u9019\u4e9b\u5b57\u7d44\u8207\u4f60\u7684\u696d\u52d9\u662f\u5426\u76f8\u95dc\uff0c\u9700\u4e0d\u9700\u8981\u7d0d\u5165\u53e3\u888b\u540d\u55ae\u3002\u901a\u5e38\u5728\u9019\u500b\u6642\u5019\u90fd\u6703\u6709\u7570\u60f3\u4e0d\u5230\u7684\u767c\u73fe\uff0c\u90fd\u6703\u5728\u5fc3\u4e2d\u767c\u51fa\u4e00\u8072\uff1a\u300c\u5594\uff5e\u539f\u4f86\u9084\u6709\u9019\u4e9b\u8cb7\u6cd5\u5440\uff01\u300d(\u9a5a\u5606\u8072<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/11\/google-ads-competitor-analysis-similarweb-paid-search.png\" alt=\"\u904b\u7528\u5de5\u5177Similarweb\uff0c\u67e5\u770b\u5c0d\u624b\u95dc\u9375\u5b57\u5ee3\u544a\u6240\u4e0b\u7684\u5b57\u7d44\u3002\" width=\"2486\" height=\"1532\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/11\/google-ads-competitor-analysis-ahrefs-keywords.png\" alt=\"\u904b\u7528\u5de5\u5177ahrefs\uff0c\u67e5\u770b\u5c0d\u624b\u95dc\u9375\u5b57\u5ee3\u544a\u6240\u4e0b\u7684\u5b57\u7d44\u3002\" width=\"2880\" height=\"1006\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%AB%99%E5%9C%A8%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E8%A7%92%E5%BA%A6%E6%80%9D%E8%80%83\"><\/span>2. \u7ad9\u5728\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u601d\u8003<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u4f60\u5728\u601d\u8003\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u5982\u4f55\u4e0b\u7684\u6642\u5019\uff0c\u9664\u4e86\u5148\u770b\u770b\u7af6\u722d\u8005\u90fd\u600e\u9ebc\u8cb7\u4e4b\u5916\uff0c\u6211\u5011\u4e5f\u6703\u900f\u904e\u7ad9\u5728\u6d88\u8cbb\u8005\u7684\u7acb\u5834\uff0c\u6703\u5982\u4f55\u900f\u904eGoogle\u641c\u5c0b\u5f15\u64ce\u627e\u5230\u6211\u60f3\u8981\u641c\u5c0b\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9032\u800c\u751f\u7522\u95dc\u9375\u5b57\u6e05\u55ae\uff0c\u4f46\u751f\u7522\u7684\u904e\u7a0b\u4e0d\u662f\u6beb\u7121\u908f\u8f2f\u7ae0\u6cd5\u7684\uff0c\u800c\u662f\u60f3\u50cf\u4e00\u500b\u540c\u5fc3\u5713\uff0c\u7531\u88e1\u800c\u5916\u300c\u54c1\u724c\u5b57\u2192\u7522\u54c1\u5b57\u2192\u901a\u7528\u5b57\u2192\u5176\u4ed6\u5b57(\u6d3b\u52d5\u3001\u6642\u4e8b\u3001\u7af6\u54c1\u3001\u9577\u5c3e&#8230;)\u300d\u7684\u65b9\u5f0f\uff0c\u900f\u904e\u9019\u6a23\u7684\u65b9\u6cd5\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f88\u5feb\u7684\u3001\u6709\u908f\u8f2f\u7684\u7522\u51fa\u4e00\u4efd\u95dc\u9375\u5b57\u67b6\u69cb\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E9%81%8B%E7%94%A8%E5%B7%A5%E5%85%B7%E6%89%BE%E5%88%B0%E9%81%BA%E6%BC%8F%E7%9A%84%E5%AD%97%E7%B5%84\"><\/span>3. \u904b\u7528\u5de5\u5177\u627e\u5230\u907a\u6f0f\u7684\u5b57\u7d44<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u900f\u904eGoogle\u7684<a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/a>\u4f60\u53ef\u4ee5\u627e\u5230\u95dc\u806f\u6027\u7684\u5b57\u8a5e\uff0c\u800cawoo\u7684<a href=\"https:\/\/app.awoo.org\/kelo\">\u5929\u4e0b\u7121\u72d7<\/a>\u53ef\u4ee5\u9032\u4e00\u6b65\u5e6b\u4f60\u627e\u51fa\u5ef6\u4f38\u95dc\u9375\u5b57\uff0c\u586b\u88dc\u6211\u5011\u5728\u5efa\u69cb\u95dc\u9375\u5b57\u67b6\u69cb\u6642\u7684\u7a7a\u7f3a\uff0c\u5206\u985e\u5ee3\u544a\u7fa4\u7d44\u5167\u7684\u95dc\u9375\u5b57\u6642\uff0c\u624d\u80fd\u78ba\u4fdd\u6709\u8db3\u5920\u7684\u95dc\u9375\u5b57\u5b57\u7d44\u6578\uff0c\u8b93Google Ads\u7cfb\u7d71\u5224\u65b7\u7fa4\u7d44\u5167\u7684\u5b57\u7d44\u95dc\u806f\u6027\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E9%A0%90%E7%AE%97\"><\/span>\u5982\u4f55\u898f\u5283\u95dc\u9375\u5b57\u5ee3\u544a\u9810\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9019\u53ef\u4ee5\u8aaa\u662f\u4e00\u500b\u975e\u5e38\u795e\u79d8\u7684\u554f\u984c&#8230;&#8230;\uff0c\u9664\u4e86\u770b\u4f60\u7684\u884c\u92b7\u76ee\u6a19\u3001\u5e0c\u671b\u8cfc\u8cb7\u7684\u95dc\u9375\u5b57\uff0c\u53e3\u888b\u6df1\u5ea6\u4e5f\u4f54\u4e86\u4e00\u500b\u5f88\u5927\u7684\u56e0\u7d20\uff0c\u4e0d\u540c\u7684\u76ee\u6a19\u6216\u662f\u9810\u7b97\uff0c\u6574\u500b\u95dc\u9375\u5b57\u7b56\u7565\u90fd\u6703\u4e0d\u4e00\u6a23\uff0c\u9019\u88e1\u63d0\u4f9b\u4e8c\u7a2e\u8f03\u660e\u78ba\u7684\u9810\u7b97\u9810\u4f30\u7684\u65b9\u5f0f\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E9%97%9C%E9%8D%B5%E5%AD%97%E5%AD%97%E7%B5%84%E9%83%BD%E5%B7%B2%E7%B6%93%E6%8C%91%E9%81%B8%E5%AE%8C%E7%95%A2\"><\/span>1. \u95dc\u9375\u5b57\u5b57\u7d44\u90fd\u5df2\u7d93\u6311\u9078\u5b8c\u7562<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u7684\u5b57\u7d44\u67b6\u69cb\u90fd\u5df2\u7d93\u5efa\u69cb\u5b8c\u6210\uff0c\u53ea\u8981\u628a\u4f60\u7684\u95dc\u9375\u5b57\u4e1f\u5230Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u7684\u300c\u53d6\u5f97\u641c\u5c0b\u91cf\u548c\u9810\u6e2c\u300d\u5167\uff0c\u4e26\u53ef\u4ee5\u4f9d\u7167\u4f60\u5e0c\u671b\u7372\u53d6\u9ede\u64ca\u91cf\u4f86\u8abf\u6574\uff0c\u7cfb\u7d71\u5c31\u6703\u7d66\u4f60\u4e00\u500b\u9810\u7b97\u7684\u9810\u4f30\u503c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E9%97%9C%E9%8D%B5%E5%AD%97%E5%AD%97%E7%B5%84%E5%B0%9A%E6%9C%AA%E7%A2%BA%E8%AA%8D%E6%88%96%E5%B8%82%E5%A0%B4%E6%90%9C%E9%87%8F%E9%81%8E%E5%A4%A7\"><\/span>2.\u95dc\u9375\u5b57\u5b57\u7d44\u5c1a\u672a\u78ba\u8a8d\u6216\u5e02\u5834\u641c\u91cf\u904e\u5927<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e5f\u6709\u53ef\u80fd\u4f60\u7684\u5b57\u7d44\u9084\u6c92\u78ba\u5b9a\uff0c\u6216\u662f\u78ba\u5b9a\u5f8c\u4e1f\u5230Google\u5de5\u5177\u5167\u9810\u4f30\u51fa\u4f86\u7684\u6708\u9810\u7b97\u8981$100\u591a\u842c(\u5687\uff0c\u90a3\u8981\u600e\u9ebc\u6a23\u6709\u908f\u8f2f\u6027\u7684\u8abf\u6574\u5462\uff1f\u4f60\u53ef\u4ee5\u4e00\u6a23\u900f\u904e\u5de5\u5177\uff0c\u53bb\u53c3\u8003\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5927\u6982\u90fd\u82b1\u591a\u5c11\u9322\u5728\u95dc\u9375\u5b57\u5ee3\u544a\u4e0a\u9762\uff0c\u901a\u5e38\u5ba2\u6236\u9810\u7b97\u53ef\u5927\u53ef\u5c0f\uff0c\u300c\u4f46\u5c31\u662f\u4e0d\u80fd\u8f38\u5c0d\u624b\uff01\u300d\uff0c\u904b\u7528\u514d\u8cbb\u8a66\u7528\u7248\u7684<a href=\"https:\/\/www.similarweb.com\">Similarweb<\/a>\u5c31\u8db3\u4ee5\u8b93\u6211\u5011\u63a8\u4f30\u5c0d\u624b\u4ed6\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6708\u9810\u7b97\uff01<br \/>\nSimilarweb\u63d0\u4f9b\u6e05\u695a\u7684\u5e7e\u500b\u6307\u6a19\uff0c\u53c3\u8a2a\u4eba\u6578\u3001\u570b\u5bb6\u3001\u6d41\u91cf\u4f86\u6e90\u3001\u641c\u5c0b\u4ed8\u8cbb\uff0c\u4f86\u505a\u500b\u7c21\u55ae\u7684\u6578\u5b78\uff1a<br \/>\n\u53c3\u8a2a\u4eba\u6578 x \u570b\u5bb6(%) x \u641c\u5c0b\u6d41\u91cf(%) x \u641c\u5c0b\u4ed8\u8cbb(%) x \u9810\u4f30\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09 = \u6708\u9810\u7b97<br \/>\n\u9810\u4f30CPC\u53ef\u4ee5\u900f\u904e\u5de5\u5177\u627e\u51fa\u7af6\u722d\u5c0d\u624b\u5927\u6982\u90fd\u54ea\u4e9b\u95dc\u9375\u5b57\uff0c\u4f9d\u641c\u91cf\u4f54\u6bd4\u7b97\u51fa\u8a72\u7522\u696d\u7684\u53ef\u80fdCPC\uff0c\u5728\u5b8c\u5168\u6c92\u6709\u982d\u7dd2\u7684\u6642\u5019\uff0c\u904b\u7528\u9019\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u9810\u4f30\u51fa\u5927\u7d04\u7684\u6708\u9810\u7b97\u4f86\u505a\u53c3\u8003\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A6%8F%E5%8A%83%E6%96%87%E6%A1%88_Landing_Page\"><\/span>\u5982\u4f55\u898f\u5283\u6587\u6848 &amp; Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%B8%8D%E5%A4%9A%E8%AA%AA%EF%BC%8C%E7%9B%B4%E6%8E%A5%E6%90%9C\"><\/span>1. \u4e0d\u591a\u8aaa\uff0c\u76f4\u63a5\u641c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8d85\u76f4\u89ba\uff01\u76f4\u63a5\u641c\u5c0b\u4f60\u60f3\u8981\u8cb7\u7684\u95dc\u9375\u5b57\uff0c\u770b\u770b\u5225\u4eba\u7684\u6587\u6848\u90fd\u662f\u600e\u9ebc\u5beb\u7684\uff0c\u5230\u9054\u7db2\u9801\u90fd\u5c0e\u5230\u54ea\u88e1\uff0c\u8a18\u5f97\u9084\u8981\u770b\u770bSEO\u6392\u540d\u826f\u597d\u7684\u7db2\u9801\uff0c\u4ed6\u5011\u7684\u6a19\u984c\u90fd\u662f\u600e\u9ebc\u6a23\u64b0\u5beb\u7684\uff1f\u53bb\u601d\u8003\u61c9\u8a72\u8981\u600e\u9ebc\u6a23\u5beb\u624d\u80fd\u66f4\u5438\u5f15\u6d88\u8cbb\u8005\u9ede\u64ca\uff0c\u7576\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5df2\u7d93\u628a\u50f9\u683c\u6253\u51fa\u4f86\u300c$999\u8d85\u5212\u7b97\u300d\u4f46\u4f60\u7684\u5546\u54c1\u537b\u8981$1,200\uff0c\u90a3\u662f\u4e0d\u662f\u904b\u7528\u5176\u4ed6\u7684\u4fc3\u92b7\u8a0a\u606f\u4f86\u5438\u5f15\u7528\u6236\uff0c\u50cf\u662f\u8cb7\u4e00\u9001\u4e00\u3001\u5168\u9928\u514d\u904b\u3001\u6eff\u984d\u8d08\u79ae&#8230;&#8230;\u7b49\u65b9\u5f0f\uff0c\u901a\u5e38\u90fd\u80fd\u5e36\u4f86\u4e0d\u932f\u7684\u9ede\u95b1\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%94%A8%E5%B7%A5%E5%85%B7%E5%88%86%E6%9E%90%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E4%B8%80%E8%A6%BD%E7%84%A1%E9%81%BA\"><\/span>2. \u7528\u5de5\u5177\u5206\u6790\u7af6\u722d\u5c0d\u624b\u4e00\u89bd\u7121\u907a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u904b\u7528\u4ed8\u8cbb\u5de5\u5177<a href=\"https:\/\/ahrefs.com\/\">ahrefs<\/a>\u5f37\u5927\u7684Paid Search\u5831\u8868\uff0c\u53ef\u4ee5\u76f4\u63a5\u67e5\u770b\u7af6\u722d\u5c0d\u624b\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u6587\u6848\uff0c\u9032\u4e00\u6b65\u6df1\u5165\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u512a\u5f31\u52e2\uff0c\u898f\u5283\u66f4\u6709\u5229\u7684\u6587\u6848\u53caLanding Page\u3002<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/11\/google-ads-competitor-analysis-ahrefs-ads.png\" alt=\"\" width=\"2880\" height=\"1110\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E8%A6%81%E5%8F%AA%E7%AE%A1%E5%A5%BD%E4%BD%A0%E8%87%AA%E5%B7%B1%EF%BC%8C%E4%B9%9F%E8%A6%81%E7%9F%A5%E9%81%93%E5%B0%8D%E6%89%8B%E5%9C%A8%E5%B9%B9%E5%98%9B\"><\/span>\u4e0d\u8981\u53ea\u7ba1\u597d\u4f60\u81ea\u5df1\uff0c\u4e5f\u8981\u77e5\u9053\u5c0d\u624b\u5728\u5e79\u561b<span 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