{"id":10431,"date":"2019-02-11T12:31:49","date_gmt":"2019-02-11T04:31:49","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10431"},"modified":"2024-09-18T11:53:51","modified_gmt":"2024-09-18T03:53:51","slug":"google-adwords-editor","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/","title":{"rendered":"\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\u6295\u653eGoogle Ads\u5ee3\u544a\u7684\u53e6\u4e00\u7a2e\u5e73\u53f0\u5229\u5668"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u5df2\u662f\u6578\u4f4d\u884c\u92b7\u7684\u986f\u5b78\u4e4b\u4e00\uff0c\u800c\u64cd\u4f5c\u904e<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google\u5ee3\u544a<\/a>\u7684\u884c\u92b7\u4eba\u3001\u5ee3\u544a\u4e3b\u3001\u666e\u7f85\u5927\u773e\u5011\uff0c\u5c0d\u65bc\u5229\u7528Google Ads\u5ee3\u544a\u5f8c\u53f0\u4f86\u4e0a\u520a\u7de8\u8f2f\/\u512a\u5316\u5ee3\u544a\u4e00\u5b9a\u4e0d\u964c\u751f\uff0c \u4f46\u4eca\u5929\u8981\u4ecb\u7d39\u7684\u4e0d\u662fGoogle Ads\u5ee3\u544a\u5f8c\u53f0\u64cd\u4f5c\uff0c\u800c\u662f\u53e6\u4e00\u500b\u5f37\u5927\u61c9\u7528\u7a0b\u5f0f\u5de5\u5177\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\uff08\u820a\u7a31Adwords editor\uff09\uff0c\u53ef\u4ee5<\/span><span style=\"font-weight: 400;\">\u5feb\u901f\u5927\u898f\u6a21\u5730\u88fd\u4f5c\u548c\u4fee\u6539\u5ee3\u544a\u7cfb\u5217<\/span><span style=\"font-weight: 400;\">\uff0c\u66ff\u4f60\u7701\u4e0b\u4e0d\u5c11\u5bf6\u8cb4\u6642\u9593\uff0c\u53c8\u80fd\u9054\u5230\u4e8b\u534a\u529f\u500d\u7684\u6548\u679c\uff0c\u4ee5\u5f8c\u5de5\u4f5c\u5c31\u8d85\u6709\u6548\u7387\u56c9\uff01<\/span><br \/>\n<strong>TL;DR \u6587\u7ae0\u592a\u9577\u4f46\u6642\u9593\u4e0d\u5920\uff0c\u6c92\u95dc\u4fc2\u53ef\u4ee5\u8df3\u8457\u770b<br \/>\n<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E7%B7%A8%E8%BC%AF%E5%99%A8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u7de8\u8f2f\u5668\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E5%A6%82%E4%BD%95%E6%93%8D%E4%BD%9C%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\" >\u5982\u4f55\u64cd\u4f5c\u7de8\u8f2f\u5668\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A6%81%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u8981\u4f7f\u7528\u7de8\u8f2f\u5668\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E7%B7%A8%E8%BC%AF%E5%99%A8%E6%9C%89%E5%93%AA%E4%BA%9B%E5%8A%9F%E8%83%BD%E5%8F%8A%E5%A5%BD%E8%99%95%EF%BC%9F\" >\u7de8\u8f2f\u5668\u6709\u54ea\u4e9b\u529f\u80fd\u53ca\u597d\u8655\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#1_%E6%96%B9%E4%BE%BF%E5%9C%B0%E8%A4%87%E8%A3%BD%E6%88%96%E7%A7%BB%E5%8B%95%E4%BB%BB%E4%BD%95%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E7%BE%A4%E7%B5%84%E9%97%9C%E9%8D%B5%E5%AD%97\" >1. \u65b9\u4fbf\u5730\u8907\u88fd\u6216\u79fb\u52d5\u4efb\u4f55\u5ee3\u544a\u6d3b\u52d5\/\u7fa4\u7d44\/\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#2_%E9%87%9D%E5%B0%8D%E5%BB%A3%E5%91%8A%E9%80%B2%E8%A1%8C%E4%B8%80%E6%AC%A1%E5%A4%A7%E9%87%8F%E4%B8%8A%E5%88%8A\" >2.\u00a0\u91dd\u5c0d\u5ee3\u544a\u9032\u884c\u4e00\u6b21\u5927\u91cf\u4e0a\u520a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#3_%E9%9B%A2%E7%B7%9A%E7%8B%80%E6%85%8B%E4%B8%8B%E9%80%B2%E8%A1%8C%E7%B7%A8%E8%BC%AF\" >3. \u96e2\u7dda\u72c0\u614b\u4e0b\u9032\u884c\u7de8\u8f2f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#4_%E6%89%BE%E5%87%BA%E9%87%8D%E8%A4%87%E9%97%9C%E9%8D%B5%E5%AD%97\" >4.\u00a0\u627e\u51fa\u91cd\u8907\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#5_%E4%BF%AE%E6%94%B9%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%99%82%E5%8F%AF%E4%BB%A5%E5%8F%96%E6%B6%88%E5%92%8C%E9%82%84%E5%8E%9F%E5%A4%9A%E9%A0%85%E8%AE%8A%E6%9B%B4\" >5.\u00a0\u4fee\u6539\u5ee3\u544a\u6d3b\u52d5\u6642\u53ef\u4ee5\u53d6\u6d88\u548c\u9084\u539f\u591a\u9805\u8b8a\u66f4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E8%AA%B0%E9%81%A9%E5%90%88%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\" >\u8ab0\u9069\u5408\u4f7f\u7528\u7de8\u8f2f\u5668\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%E9%9C%80%E8%A6%81%E6%B3%A8%E6%84%8F%E7%9A%84%E4%BA%8B%E9%A0%85%EF%BC%9F\" >\u4f7f\u7528\u7de8\u8f2f\u5668\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9805\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-adwords-editor\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B7%A8%E8%BC%AF%E5%99%A8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u7de8\u8f2f\u5668\u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/adwords\/editor\/answer\/2484521?hl=zh-Hant&amp;ref_topic=3290839\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d<\/span><\/a><span style=\"font-weight: 400;\">\u662fGoogle\u63d0\u4f9b\u7684\u514d\u8cbb\u61c9\u7528\u7a0b\u5f0f\uff0c<\/span><span style=\"font-weight: 400;\">\u80fd\u5920\u7528\u4f86\u7ba1\u7406 Google Ads\u4e0a\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u7cfb\u7d71\u64cd\u4f5c\u4ecb\u9762\u7c21\u55ae\u3001\u6d41\u7a0b\u6613\u61c2\u3001\u5be6\u7528\u6027\u9ad8\uff0c\u9084\u80fd<strong>\u96e2\u7dda\u9032\u884c\u7de8\u8f2f<\/strong>\uff0c\u5f8c\u7e8c\u518d\u5c07\u8b8a\u66f4\u9805\u76ee\u4e0a\u50b3\u5230Google ads\uff0c\u5e33\u6236\u5373\u53ef\u540c\u6b65\uff0c\u5c0d\u65bc\u5ee3\u544a\u512a\u5316\u5e2b\u4f86\u8aaa\u662f\u5341\u5206\u4fbf\u5229\u7684\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E6%93%8D%E4%BD%9C%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u5982\u4f55\u64cd\u4f5c\u7de8\u8f2f\u5668\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7a0b\u5f0f<\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/ads-editor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4e0b\u8f09<\/span><\/a><span style=\"font-weight: 400;\">\u5b89\u88dd\u5b8c\u6210\u5f8c\uff0c\u767b\u5165Google ads\u5e33\u6236\uff0c\u9078\u53d6\u8981\u540c\u6b65\u7684\u5ee3\u544a\u5e33\u6236\u53ca\u5ee3\u544a\u6d3b\u52d5\uff0c\u5f8c\u7e8c\u5728\u7de8\u8f2f\u5668\u7684\u7de8\u8f2f\u6703\u540c\u6642\u81ea\u52d5\u5132\u5b58\u6240\u6709\u8b8a\u66f4\uff0c\u4f46\u53ea\u6709\u5728\u4e0a\u8f09\u8b8a\u66f4\u5f8c\uff0c\u8b8a\u66f4\u624d\u6703\u751f\u6548\u3002<strong>\u63d0\u9192\uff1a\u4e4b\u5f8c\u7684\u6bcf\u6b21\u767b\u5165\u7de8\u8f2f\u5668\uff0c\u90fd\u8981\u5148\u4e0b\u8f09\u6700\u65b0\u5ee3\u544a\u5e33\u6236\u8cc7\u8a0a\uff0c\u907f\u514d\u8207\u5be6\u969b\u5e33\u6236\u8cc7\u8a0a\u6709\u6240\u4e0d\u540c\u3002<\/strong><\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-10432 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/12\/-2018-12-09-\u4e0b\u534812.08.16-e1545293391206.png\" alt=\"Adwords editor\" width=\"400\" height=\"350\" \/><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A6%81%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u70ba\u4ec0\u9ebc\u8981\u4f7f\u7528\u7de8\u8f2f\u5668\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google ads\u5ee3\u544a\u5f8c\u53f0\u5c31\u80fd\u9032\u884c\u5ee3\u544a\u8a2d\u5b9a\uff0c\u70ba\u4f55\u9084\u8981\u4f7f\u7528\u7de8\u8f2f\u5668\uff1f\u7b54\u6848\u5f88\u7c21\u55ae\uff0c\u5982\u679c\u73fe\u5728\u9700\u8981\u8b935\u500b\u5ee3\u544a\u6d3b\u52d5\u540c\u6642\u4e0a\u7dda\uff0c\u4f60\u7528Google ads\u5c31\u6703\u6d6a\u8cbb\u5f88\u591a\u6642\u9593\uff0c\u5728\u8907\u88fd\u8cbc\u4e0a\u7684\u52d5\u4f5c\uff0c\u6cc1\u4e14\u53ef\u80fd\u9084\u9700\u8981\u91dd\u5c0d\u4e0d\u540c\u6d3b\u52d5\u505a\u5ba2\u88fd\u5316\u7684\u8abf\u6574\uff0c\u7b49\u9019\u4e9b\u52d5\u4f5c\u5b8c\u6210\u53ef\u80fd\u5df2\u7d93\u8017\u6389\u534a\u5929\u6642\u9593\u3002\u800c\u300cAdwords editor\u7de8\u8f2f\u5668\u300d<\/span><span style=\"font-weight: 400;\">\u6700\u5f37\u5927\u7684\u5730\u65b9\u5c31\u662f\u53ef\u4ee5\u5728\u540c\u4e00\u9762\u9801\u4e0a\u5b8c\u6210\u8a31\u591a\u7684\u7de8\u8f2f\u8207\u8a2d\u5b9a\uff0c\u7121\u9700\u6709\u904e\u591a\u7a0b\u5e8f\u6b65\u9a5f\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B7%A8%E8%BC%AF%E5%99%A8%E6%9C%89%E5%93%AA%E4%BA%9B%E5%8A%9F%E8%83%BD%E5%8F%8A%E5%A5%BD%E8%99%95%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u7de8\u8f2f\u5668\u6709\u54ea\u4e9b\u529f\u80fd\u53ca\u597d\u8655\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%96%B9%E4%BE%BF%E5%9C%B0%E8%A4%87%E8%A3%BD%E6%88%96%E7%A7%BB%E5%8B%95%E4%BB%BB%E4%BD%95%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E7%BE%A4%E7%B5%84%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span>1. \u65b9\u4fbf\u5730\u8907\u88fd\u6216\u79fb\u52d5\u4efb\u4f55\u5ee3\u544a\u6d3b\u52d5\/\u7fa4\u7d44\/\u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728Google ads\u5ee3\u544a\u5e73\u53f0\u4e0a\u8981\u9032\u884c\u8907\u88fd\u8cbc\u4e0a\u6216\u79fb\u52d5\uff0c\u6703\u662f\u4e00\u500b\u7e41\u7463\u7684\u904e\u7a0b\uff0c\u9700\u8981\u591a\u6b21\u9ede\u64ca\u4e0b\u62c9\u8cbc\u4e0a\u7b49\u6b65\u9a5f\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800c\u5728\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d<\/span><span style=\"font-weight: 400;\">\u4e2d\uff0c\u8907\u88fd\u548c\u79fb\u52d5\u8b8a\u5f97\u76f8\u7576\u5bb9\u6613\u7c21\u55ae\u3002\u8f15\u9b06\u7684\u5c31\u80fd\u5b8c\u6210\u5404\u7a2e\u52d5\u4f5c\uff0c\u4e14\u53ef\u4ee5\u9032\u884c\u8de8\u4e0d\u540c\u5e33\u6236\u4e4b\u9593\u7684\u8907\u88fd\u7de8\u8f2f\uff0c\u7c21\u55ae\u8aaa\uff1a\u80fd\u5f9eA\u5e33\u6236\u8907\u88fd\u6574\u500b\u5ee3\u544a\u6d3b\u52d5\uff0c\u7acb\u5373\u5728B\u5e33\u6236\u8cbc\u4e0a ; \u6216\u662f\u5c07\u7fa4\u7d44C\u79fb\u81f3\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u7684\u5e95\u4e0b\uff0c\u751a\u81f3\u8907\u88fd\u4efb\u4f55\u7684\u6587\u6848\u5230\u5176\u4ed6\u6d3b\u52d5\u7fa4\u7d44\uff0c\u904e\u7a0b\u4e0d\u523010\u79d2\u9418\uff0c\u7bc0\u7701\u5927\u91cf\u64cd\u4f5c\u6642\u9593\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10434 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/12\/-2018-12-08-\u4e0b\u53485.53.16-e1545293428397.png\" alt=\"Adwords editor\" width=\"400\" height=\"259\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%87%9D%E5%B0%8D%E5%BB%A3%E5%91%8A%E9%80%B2%E8%A1%8C%E4%B8%80%E6%AC%A1%E5%A4%A7%E9%87%8F%E4%B8%8A%E5%88%8A\"><\/span>2.\u00a0\u91dd\u5c0d\u5ee3\u544a\u9032\u884c\u4e00\u6b21\u5927\u91cf\u4e0a\u520a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b8c\u6210\u4e00\u4efd\u5ee3\u544a\u5efa\u8b70\u66f8\uff0c\u88e1\u9762\u53ef\u80fd\u5305\u542b\u6578\u500b\u5ee3\u544a\u6d3b\u52d5\u3001\u7fa4\u7d44\u3001\u95dc\u9375\u5b57\u3001\u6587\u6848\u3001\u7db2\u7ad9<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/10\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener\">\u984d\u5916\u8cc7\u8a0a<\/a>\u3001\u6458\u8981&#8230;\u7b49\u8cc7\u8a0a\uff0c\u82e5\u662f\u5728Google Ads\u5ee3\u544a\u5f8c\u53f0\u65b0\u589e\u5ee3\u544a\uff0c\u6703\u6709\u76f8\u7576\u591a\u7684\u91cd\u8907\u6b65\u9a5f\u9700\u8981\u8017\u4e0a\u534a\u5929\u624d\u80fd\u628a\u5ee3\u544a\u4e0a\u520a\u5b8c\u7562\uff0c\u4f46\u53ea\u8981\u900f\u904e\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\u4fbf\u80fd\u4e00\u6b21\u5b8c\u6210\u532f\u5165\u5ee3\u544a\u7684\u52d5\u4f5c\uff0c\u76f8\u7576\u7701\u6642\u7701\u529b\uff0c\u5f8c\u7e8c\u518d\u91dd\u5c0d\u4e0d\u540c\u6d3b\u52d5\u8abf\u6574\u8f03\u7d30\u90e8\u7684\u512a\u5316\u5373\u53ef\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10435 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/12\/-2018-12-10-\u4e0a\u534811.44.06-e1545294007451.png\" alt=\"Adwords editor\" width=\"400\" height=\"388\" \/><\/p>\n<div class=\"mceTemp\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_%E9%9B%A2%E7%B7%9A%E7%8B%80%E6%85%8B%E4%B8%8B%E9%80%B2%E8%A1%8C%E7%B7%A8%E8%BC%AF\"><\/span>3. \u96e2\u7dda\u72c0\u614b\u4e0b\u9032\u884c\u7de8\u8f2f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u300cAdwords editor\u7de8\u8f2f\u5668\u300d<\/span><span style=\"font-weight: 400;\">\u5141\u8a31\u5728\u7121\u7db2\u8def\u7684\u72c0\u6cc1\u4e0b\u9032\u884c\u7de8\u8f2f\uff0c<\/span><span style=\"font-weight: 400;\">\u56e0\u6b64\u6211\u5011\u53ef\u4ee5\u4e0d\u53d7\u9650\u5730\u96a8\u6642\u96a8\u5730\u5de5\u4f5c\uff0c\u552f\u4e00\u9700\u8981\u7db2\u8def\u7684\u6642\u5019\u662f\u5728\u5b8c\u6210\u5ee3\u544a\u5de5\u4f5c\u9805\u76ee\uff0c\u8b93\u7de8\u8f2f\u5668\u8207\u5ee3\u544a\u5e33\u6236\u540c\u6b65\u8abf\u6574\uff0c\u6309\u4e0b\u300c\u767c\u4f48\u300d\u4e5f\u5c31\u540c\u6642\u5b8c\u6210\u56c9\uff01<\/span><\/p>\n<h3 class=\"lang:default decode:true \"><span class=\"ez-toc-section\" id=\"4_%E6%89%BE%E5%87%BA%E9%87%8D%E8%A4%87%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-10436 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/12\/-2018-12-10-\u4e0a\u534811.53.49-e1545294416110.png\" alt=\"Adwords editor\" width=\"400\" height=\"416\" \/>4.\u00a0\u627e\u51fa\u91cd\u8907\u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u82e5\u6211\u5011\u5728\u4e0d\u540c\u7684\u5ee3\u544a\u6d3b\u52d5\u4e4b\u9593\u4f7f\u7528\u76f8\u540c\u7684\u95dc\u9375\u5b57\u3001\u53ca\u6bd4\u5c0d\u65b9\u5f0f\uff0c\u5ee3\u544a\u6703\u56e0\u6b64\u76f8\u4e92\u7af6\u722d\uff0c\u800c\u4e0d\u662f\u8207\u5176\u4ed6\u5ee3\u544a\u5ba2\u6236\u7af6\u722d\uff0c\u7b49\u65bc\u662f\u81ea\u5df1\u8ddf\u81ea\u5df1\u7684\u5ee3\u544a\u5728\u4e92\u76f8\u6bd4\u51fa\u50f9\uff0c\u6709\u53ef\u80fd\u9020\u6210\u5ee3\u544a\u6210\u672c\u63d0\u9ad8\uff0c\u6211\u5011\u61c9\u8a72\u907f\u514d\u9019\u6a23\u60c5\u6cc1\u7684\u767c\u751f\u3002\u4f46\u6709\u6642\u5019\u6211\u5011\u53ef\u80fd\u6703\u6c92\u6709\u6ce8\u610f\u5230\u4f7f\u7528\u4e86\u91cd\u8907\u95dc\u9375\u5b57\uff0c\u6b64\u6642\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\u5c31\u80fd\u6d3e\u4e0a\u7528\u5834\uff0c\u4e00\u9375\u8fc5\u901f\u5730\u627e\u51fa\u91cd\u8907\u95dc\u9375\u5b57\uff0c\u76f8\u7576\u65b9\u4fbf\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10437 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2018\/12\/-2018-12-09-\u4e0b\u53484.36.41-e1545294553107.png\" alt=\"Adwords editor\" width=\"400\" height=\"257\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E4%BF%AE%E6%94%B9%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E6%99%82%E5%8F%AF%E4%BB%A5%E5%8F%96%E6%B6%88%E5%92%8C%E9%82%84%E5%8E%9F%E5%A4%9A%E9%A0%85%E8%AE%8A%E6%9B%B4\"><\/span>5.\u00a0\u4fee\u6539\u5ee3\u544a\u6d3b\u52d5\u6642\u53ef\u4ee5\u53d6\u6d88\u548c\u9084\u539f\u591a\u9805\u8b8a\u66f4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u505a\u4efb\u4f55\u8abf\u6574\u5728\u767c\u4f48\u4ee5\u524d\u90fd\u662f\u53ef\u9084\u539f\u6216\u53d6\u6d88\u7684\uff0c\u4e5f\u5141\u8a31\u4f7f\u7528\u5feb\u6377\u9375\u4f86\u8fd4\u56de\u6b65\u9a5f\uff0c\u5c31\u7b97\u4e0d\u5c0f\u5fc3\u8abf\u6574\u4e86\u932f\u8aa4\u7684\u8a2d\u5b9a\uff0c\u4e5f\u7121\u9700\u9a5a\u614c\u64d4\u5fc3\u6578\u64da\u6703\u6709\u8aa4\u6216\u5f71\u97ff\u5ee3\u544a\u6210\u6548\uff0c\u5c0d\u65bc\u7ba1\u7406\u5f88\u591a\u5ee3\u544a\u7684\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u4e5f\u6e1b\u8f15\u4e0d\u5c11\u58d3\u529b\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AA%B0%E9%81%A9%E5%90%88%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u8ab0\u9069\u5408\u4f7f\u7528\u7de8\u8f2f\u5668\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u64c1\u6709\u4e2d\u5927\u578b\u5ee3\u544a\u5e33\u6236\u7684\u5ee3\u544a\u512a\u5316\u5e2b\uff0c\u7ba1\u7406\u8d85\u904e\u6578\u5341\u500b\u5ee3\u544a\u5e33\u6236\u6216\u5ee3\u544a\u6d3b\u52d5\uff0c\u4f7f\u7528\u7de8\u8f2f\u5668\u4ee5\u524d\u4f60\u53ef\u80fd\u82b1\u5f88\u591a\u6642\u9593\u4f86\u8655\u7406\u8abf\u6574\u5ee3\u544a\u4e0a\u7684\u554f\u984c\uff0c\u4f46\u5982\u679c\u4f7f\u7528\u4e86<\/span><span style=\"font-weight: 400;\">\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\u78ba\u5be6\u66ff\u4f60\u7701\u53bb\u4e0d\u5c11\u6642\u9593\u8207\u529b\u6c23\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E7%B7%A8%E8%BC%AF%E5%99%A8%E9%9C%80%E8%A6%81%E6%B3%A8%E6%84%8F%E7%9A%84%E4%BA%8B%E9%A0%85%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u4f7f\u7528\u7de8\u8f2f\u5668\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9805\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">\u6bcf\u6b21\u767b\u5165\u7de8\u8f2f\u5668\uff0c\u9996\u5148\u8981\u5148\u9032\u884c\u66f4\u65b0\u5e33\u6236\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u78ba\u4fdd\u7de8\u8f2f\u5668\u88e1\u7684\u5167\u5bb9\u8207\u7dda\u4e0a\u5e33\u6236\u8cc7\u8a0a\u4e00\u81f4\uff0c\u518d\u958b\u59cb\u5f8c\u7e8c\u7684\u7de8\u8f2f\u512a\u5316\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">2. \u5b8c\u6210\u5927\u91cf\u5ee3\u544a\u8abf\u6574\u5f8c\uff0c\u6700\u5f8c\u6b65\u9a5f<strong>\u52d9\u5fc5\u300c\u767c\u4f48\u300d\u4e0a\u50b3\u5230Google ads\u5e33\u6236\u4e2d\uff0c\u6240\u6709\u7684\u4fee\u6539\u624d\u6703\u6b63\u5f0f\u4e0a\u7dda<\/strong>\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">3. \u6709\u6642<\/span><span style=\"font-weight: 400;\">\u300cGoogle Ads\u7de8\u8f2f\u5668\u300d\u8207\u300c<\/span><span style=\"font-weight: 400;\">Google ads\u5ee3\u544a\u5e73\u53f0<\/span><span style=\"font-weight: 400;\">\u300d\u7684\u529f\u80fd\u4e26\u4e0d\u662f\u540c\u6642\u66f4\u65b0\uff0c\u4f60\u53ef\u80fd\u6703\u767c\u73fe\uff0c\u6700\u65b0\u529f\u80fd\u53ea\u5728<\/span><span style=\"font-weight: 400;\">Google ads\u5ee3\u544a\u5e73\u53f0\u624d\u80fd\u904b\u7528\uff0c\u4f46\u7d93\u904e\u4e00\u6bb5\u6642\u9593\u5f8c\u7de8\u8f2f\u5668\u529f\u80fd\u5c31\u6703\u66f4\u65b0\u5b8c\u7562\uff0c\u6240\u4ee5\u65e5\u5e38\u7684\u5de5\u4f5c\u5f71\u97ff\u4e26\u4e0d\u5927\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span><span style=\"color: #3366ff;\"><strong>\u7d50\u8ad6<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u5ee3\u544a\u5e73\u53f0\u90fd\u6709\u63a8\u51fa\u81ea\u5df1\u7684\u5ee3\u544a\u7de8\u8f2f\u5668\uff0c\u4f7f\u7528\u7a0b\u5e8f\u4e0a\u53ef\u80fd\u4e0d\u592a\u4e00\u6a23\uff0c\u771f\u5fc3\u5efa\u8b70\u5982\u679c\u672a\u4f86\u9700\u8981\u9577\u671f\u5730\u7ba1\u7406\u5ee3\u544a\u5e33\u6236\u6d3b\u52d5\uff0c\u90a3\u9ebc\u5c31\u503c\u5f97\u82b1\u6642\u9593\u4f86\u5b78\u7fd2\u5982\u4f55\u6709\u6548\u5730\u4f7f\u7528\u7de8\u8f2f\u5668\u5de5\u5177\uff0c\u4e0a\u624b\u4e4b\u5f8c\u4fbf\u6703\u767c\u73fe\uff0c\u78ba\u5be6\u8b93\u4f60\u7684\u5de5\u4f5c\u6548\u7387\u8b8a\u9ad8\u4e86\u5462\uff5e<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/12\/google-ads-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\">\u60f3\u6295Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u6beb\u7121\u982d\u7dd2\uff1f\u5148\u505a\u500b\u7af6\u722d\u8005\u5206\u6790\u5427\uff01<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/10\/use-google-analytics-remarketing-audiences-in-google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/11\/how-to-choose-ads-agency\/\" target=\"_blank\" rel=\"noopener\">\u3010\u5ee3\u544a\u4ee3\u7406\u5546\u8a72\u5982\u4f55\u9078\u64c7\uff1f\u3011\u5176\u5be6\u53ea\u9700\u5e7e\u500b\u91cd\u9ede\uff01<\/a><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6295\u653e\u6578\u4f4d\u5ee3\u544a\u5df2\u662f\u6578\u4f4d\u884c\u92b7\u7684\u986f\u5b78\u4e4b\u4e00\uff0c\u800c\u64cd\u4f5c\u904eGoogle\u5ee3\u544a\u7684\u884c\u92b7\u4eba\u3001\u5ee3\u544a\u4e3b\u3001\u666e\u7f85\u5927\u773e\u5011\uff0c\u5c0d\u65bc\u5229\u7528Google 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