{"id":10468,"date":"2019-01-25T16:59:31","date_gmt":"2019-01-25T08:59:31","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10468"},"modified":"2025-08-18T09:13:36","modified_gmt":"2025-08-18T01:13:36","slug":"e-commerce-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/e-commerce-inbound-marketing\/","title":{"rendered":"\u96fb\u5546\u884c\u92b7\u4eba\u4e0d\u53ef\u4e0d\u77e5\u7684Inbound Marketing"},"content":{"rendered":"<p>\u96d6\u7136\u7db2\u8def\u860a\u85cf\u8457\u7121\u9650\u7684\u5546\u6a5f\uff0c\u4f46\u73fe\u5728\u96fb\u5546\u767e\u5bb6\u722d\u9cf4\uff0c\u7af6\u722d\u8005\u8d8a\u4f86\u8d8a\u591a\uff0c\u52e2\u5fc5\u6703\u9023\u5e36\u5f71\u97ff\u5230\u4f60\u7684\u696d\u7e3e\uff0c\u4e5f\u6703\u6392\u64e0\u5230\u4f60\u7684\u5ee3\u544a\u66dd\u5149\u3002\u6839\u64da<a href=\"https:\/\/www.recode.net\/2018\/3\/7\/17087468\/facebook-ad-prices-increase-algorithm-news-feed\">AdStage\u7684\u6578\u64da<\/a>\u986f\u793a\uff0cFacebook\u7684\u5ee3\u544a\u6210\u6548\u57282018\u5e74\u5927\u5e45\u964d\u4f4e\u4e8650%\uff0c\u6210\u672c\u537b\u8f03\u5f80\u5e74\u589e\u52a0\u4e8670%\u3002\u9019\u5c31\u4ee3\u8868\u5982\u679c\u4f60\u662f\u4ee5\u5ee3\u544a\u4f5c\u70ba\u4e3b\u8981\u7684\u9867\u5ba2\u4f86\u6e90\uff0c\u5e36\u4f86\u7684\u6210\u6548\u5c07\u6f38\u6f38\u4e0d\u5982\u4ee5\u5f80\uff0c\u800c\u4e14\u4e0d\u82b1\u8cbb\u5927\u7b46\u7684\u8cbb\u7528\uff0c\u5c31\u5f88\u96e3\u7dad\u6301\u7a69\u5b9a\u7684\u6210\u6548\u3002<br \/>\n\u50cfFacebook\u9019\u6a23\u4e3b\u52d5\u5411\u5ba2\u4eba\u63a8\u92b7\u7684\u5ee3\u544a\uff0c\u901a\u5e38\u6703\u88ab\u6b78\u985e\u70baOutbound Marketing(\u63a8\u64ad\u5f0f\u884c\u92b7)\u7684\u4e00\u7a2e\u3002\u800c\u7576\u4f60\u5728\u505a\u9019\u985e\u7684\u884c\u92b7\u5ee3\u544a\u9047\u5230\u74f6\u9838\u6642\uff0c\u6216\u8a31\u5c31\u662f\u8a72\u8f49\u500b\u5f4e\uff0c\u8003\u616e\u57f7\u884cInbound Marketing(\u96c6\u5ba2\u5f0f\u884c\u92b7)\u7684\u6642\u6a5f\u4e86\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/e-commerce-inbound-marketing\/#Outbound_Marketing%E7%82%BA%E4%B8%BB%E5%8B%95%E5%BC%8F%E7%9A%84%E6%8E%A8%E9%8A%B7\" >Outbound Marketing\u70ba\u4e3b\u52d5\u5f0f\u7684\u63a8\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/e-commerce-inbound-marketing\/#Inbound_Marketing%E5%B1%AC%E6%96%BC%E4%B8%80%E7%A8%AE%E9%95%B7%E6%9C%9F%E6%8A%95%E8%B3%87\" >Inbound Marketing\u5c6c\u65bc\u4e00\u7a2e\u9577\u671f\u6295\u8cc7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/e-commerce-inbound-marketing\/#%E5%85%A8%E7%90%83%E4%BC%81%E6%A5%AD%E9%83%BD%E5%9C%A8%E5%81%9A%E7%9A%84%E6%96%B0%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E8%B6%A8%E5%8B%A2\" >\u5168\u7403\u4f01\u696d\u90fd\u5728\u505a\u7684\u65b0\u7db2\u8def\u884c\u92b7\u8da8\u52e2<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Outbound_Marketing%E7%82%BA%E4%B8%BB%E5%8B%95%E5%BC%8F%E7%9A%84%E6%8E%A8%E9%8A%B7\"><\/span>Outbound Marketing\u70ba\u4e3b\u52d5\u5f0f\u7684\u63a8\u92b7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6240\u8b02\u7684Outbound Marketing\uff0c\u901a\u5e38\u662f\u4ee5\u63a8\u92b7\u7522\u54c1\u6216\u670d\u52d9\u70ba\u8a34\u6c42\uff0c\u4e3b\u52d5\u5411\u9867\u5ba2\u66dd\u5149\u5ee3\u544a\uff0c\u4e2d\u6587\u88e1\u6709\u6642\u88ab\u7a31\u505a\u63a8\u64ad\u5f0f\u884c\u92b7\u3002\u8209\u51e1\u6211\u5011\u5e38\u770b\u5230\u7684\u96fb\u8996\u5ee3\u544a\u3001\u516c\u8eca\u5ee3\u544a\u3001\u5831\u7ae0\u5ee3\u544a\uff0c\u6216\u73fe\u5728\u5e38\u7528\u7684<a href=\"https:\/\/www.awoo.com.tw\/blog\/tool_fb_social_efficient\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u5ee3\u544a<\/a>\u7b49\uff0c\u90fd\u53ef\u4ee5\u7b97\u662fOutbound Marketing\u3002\u5982\u679c\u770b\u5230\u5ee3\u544a\u7684\u9867\u5ba2\u5c0d\u4f60\u7684\u7522\u54c1\u6709\u8208\u8da3\uff0c\u5c31\u6709\u6a5f\u6703\u53bb\u67e5\u770b\u4f60\u7684\u9801\u9762\uff0c\u751a\u81f3\u8cfc\u8cb7\u7522\u54c1\u3002\u4f46\u9019\u7d42\u7a76\u53ea\u662f\u7406\u60f3\u4e2d\u7684\u60c5\u6cc1\u3002<br \/>\n\u96d6\u7136\u53ef\u80fd\u6703\u6709\u5f88\u591a\u4eba\u6ce8\u610f\u5230\u4f60\u7684\u5546\u54c1\uff0c\u4f46\u4f60\u7121\u6cd5\u5f88\u7cbe\u78ba\u5730\u77e5\u9053\u9019\u4e9b\u4eba\u662f\u4e0d\u662f\u771f\u7684\u60f3\u770b\u5230\u4f60\u7684\u5ee3\u544a\u3002\u52a0\u4e0a\u662f\u7531\u4f60\u4e3b\u52d5\u63a8\u64ad\u6295\u905e\uff0c\u4f60\u4e5f\u7121\u6cd5\u78ba\u5b9a\u4ed6\u5011\u5c0d\u4f60\u7684\u7522\u54c1\u662f\u5426\u771f\u7684\u6709\u9700\u6c42\u3002\u56e0\u70ba\u5f88\u96e3\u5c07\u5ee3\u544a\u66dd\u5149\u7d66\u771f\u6b63\u6709\u6548\u7684\u9867\u5ba2\uff0c\u4f7f\u5f97\u4f60\u5fc5\u9808\u82b1\u8cbb\u8a31\u591a\u6210\u672c\u624d\u80fd\u9054\u5230\u9810\u671f\u6548\u76ca\u3002<br \/>\nOutbound Marketing\u6216\u8a31\u662f\u5728\u884c\u92b7\u4e0a\u5fc5\u9808\u505a\u7684\u4e00\u74b0\uff0c\u4f46\u6bcf\u500b\u96fb\u5546\u90fd\u5e0c\u671b\u80fd\u8b93\u9019\u9700\u8981\u8017\u8cbb\u9f90\u5927\u6210\u672c\u7684\u884c\u92b7\u65b9\u5f0f\u66f4\u70ba\u6709\u6548\u3002\u50cf\u662f\u7576\u9867\u5ba2\u900f\u904e\u5ee3\u544a\u9023\u7d50\u5230\u7db2\u7ad9\u6642\uff0c\u80fd\u5920\u7559\u4e0b\u826f\u597d\u7684\u5370\u8c61\uff0c\u4e26\u5728\u672a\u4f86\u6301\u7e8c\u5730\u9020\u8a2a\u3002\u66f4\u5e0c\u671b\u4e0d\u82b1\u5927\u9322\uff0c\u9867\u5ba2\u5c31\u80fd\u5920\u4e3b\u52d5\u9020\u8a2a\u3002\u9019\u4e9b\u5c31\u662fInbound Marketing\u53ef\u4ee5\u5e36\u4f86\u7684\u6548\u76ca\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_Marketing%E5%B1%AC%E6%96%BC%E4%B8%80%E7%A8%AE%E9%95%B7%E6%9C%9F%E6%8A%95%E8%B3%87\"><\/span>Inbound Marketing\u5c6c\u65bc\u4e00\u7a2e\u9577\u671f\u6295\u8cc7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u88ab\u7a31\u70ba\u96c6\u5ba2\u5f0f\u884c\u92b7\u7684Inbound Marketing\uff0c\u9867\u540d\u601d\u7fa9\u5c31\u662f\u8b93\u9867\u5ba2\u4e3b\u52d5\u4e0a\u9580\uff0c\u9019\u4e5f\u662f\u548cOutbound Marketing\u6982\u5ff5\u4e0a\u6700\u5927\u7684\u5dee\u5225\u3002<br \/>\nInbound Marketing\u7684\u672c\u8cea\uff0c\u5728\u65bc\u63d0\u5347\u54c1\u724c\u672c\u8eab\u7684\u300c\u5167\u5bb9\u300d\uff0c\u900f\u904e\u7531\u5167\u800c\u5916\u7684\u81ea\u6211\u6539\u9020\u4f86\u9054\u5230\u5438\u5f15\u9867\u5ba2\u3002\u800c\u4e14\u9019\u4e9b\u9020\u8a2a\u7684\u9867\u5ba2\uff0c\u5f80\u5f80\u662f\u5c0d\u4f60\u7684\u7522\u54c1\u771f\u7684\u6709\u8208\u8da3\u6216\u662f\u60f3\u8cfc\u8cb7\u985e\u4f3c\u6027\u8cea\u5546\u54c1\u3001\u5177\u6709\u8f03\u9ad8\u6d88\u8cbb\u6a5f\u6703\u7684\u9867\u5ba2\u3002\u7576\u4f60\u4e0d\u5fc5\u82b1\u8cbb\u5927\u7b46\u7684\u66dd\u5149\u8cbb\u7528\u5c31\u80fd\u8b93\u9867\u5ba2\u4f86\u5230\u81ea\u5df1\u7684\u5546\u5e97\uff0c\u9019\u5fc5\u5c07\u70ba\u4f60\u7701\u4e0b\u4e00\u7b46\u884c\u92b7\u9810\u7b97\uff0c\u4f46\u662f\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u5c31\u80fd\u9054\u5230\u7684\u5883\u754c\uff0c\u901a\u5e38\u6703\u9700\u8981\u9032\u884c\u5e7e\u500b\u6539\u9020\u904e\u7a0b\uff1a<br \/>\n\u30fb<a href=\"https:\/\/www.awoo.com.tw\/blog\/how-search-engine-work\/\">\u6539\u5584\u7db2\u7ad9\u9ad4\u9a57<\/a><br \/>\n\u30fb\u5275\u9020\u7b26\u5408\u9867\u5ba2\u53d6\u5411\u7684\u5167\u5bb9<br \/>\n\u30fb<a href=\"https:\/\/www.awoo.com.tw\/blog\/technical-or-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09<\/a><br \/>\n\u30fb\u63d0\u4f9b\u6709\u5e6b\u52a9\u7684\u5167\u5bb9\u7db2\u8a8c<br \/>\n\u30fb\u7d93\u71df\u793e\u7fa4\u5e73\u53f0<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/solve_problem_inbound_marketing\/\">\u807d\u904e\u300c\u96c6\u5ba2\u5f0f\u884c\u92b7\u300d\u55ce\uff1f<\/a>\u3001<a href=\"https:\/\/www.awoo.com.tw\/blog\/content-marketing-seo\/\">\u7d50\u5408SEO\u8207\u5167\u5bb9\u884c\u92b7\u7b56\u7565<\/a><br \/>\n\u6bcf\u4e00\u9805\u90fd\u9700\u8981\u6642\u9593\u6539\u5584\u548c\u7d93\u71df\uff0c\u5f88\u96e3\u5728\u77ed\u6642\u9593\u5167\u770b\u5230\u6210\u6548\uff0c\u9019\u4e5f\u6210\u70ba\u4e86Inbound Marketing\u7684\u7f3a\u9ede\u3002\u96d6\u7136\u4f01\u696d\u5f80\u5f80\u4e0d\u9858\u610f\u6295\u8cc7\u5728\u4e00\u4ef6\u7121\u6cd5\u77ed\u671f\u770b\u5230\u6210\u6548\u7684\u4e8b\u60c5\u4e0a\uff0c\u4f46\u662f\u4f60\u5fc5\u9808\u4e86\u89e3\uff0c\u9019\u5c0d\u54c1\u724c\u4f86\u8aaa\u662f\u4e00\u7a2e\u9577\u671f\u6295\u8cc7\uff0c\u4f60\u5f97\u628a\u4ed6\u8996\u70ba\u4e00\u4ef6\u7d42\u7a76\u90fd\u5f97\u9762\u5c0d\u7684\u904e\u7a0b\u3002\u5982\u679c\u4f60\u7684\u4f01\u696d\u6c92\u6709\u984d\u5916\u7684\u4eba\u529b\u4f86\u9032\u884c\u898f\u5283\uff0c\u6216\u8a31\u5c0b\u6c42\u5916\u90e8\u5c08\u696d\u5718\u968a\u7684\u5354\u52a9\u6703\u8b93\u4f60\u6bd4\u8f03\u6709\u65b9\u5411\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%A8%E7%90%83%E4%BC%81%E6%A5%AD%E9%83%BD%E5%9C%A8%E5%81%9A%E7%9A%84%E6%96%B0%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E8%B6%A8%E5%8B%A2\"><\/span>\u5168\u7403\u4f01\u696d\u90fd\u5728\u505a\u7684\u65b0\u7db2\u8def\u884c\u92b7\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64daHubSpot\u516c\u53f8\u57282017\u5e74\u7684\u7d71\u8a08\uff0c\u505aInbound Marketing\u76f8\u8f03\u65bcOutbound Marketing\u53ef\u964d\u4f4e62%\u7684\u884c\u92b7\u6210\u672c\uff0c\u80fd\u63d0\u4f9b\u66f4\u6709\u6548\u7684\u6295\u8cc7\u56de\u5831\u7387(ROI)\uff0c\u9019\u4e5f\u8b93\u5168\u7403\u8d85\u904e\u4e03\u6210\u7684\u516c\u53f8\u958b\u59cb\u4ee5Inbound Marketing\u4f5c\u70ba\u4e3b\u8981\u7684\u884c\u92b7\u7b56\u7565\u3002<br \/>\n\u7136\u800c\uff0c\u9019\u4e26\u4e0d\u662f\u8981\u4f60\u5b8c\u5168\u653e\u68c4Outbound Marketing\uff0c\u53ea\u5c08\u5fc3\u505aInbound Marketing\u3002\u800c\u662f\u53ea\u57f7\u884cOutbound Marketing\u5230\u4e86\u67d0\u500b\u968e\u6bb5\uff0c\u5fc5\u7136\u6703\u9047\u5230\u96e3\u4ee5\u7a81\u7834\u7684\u74f6\u9838\u3002\u5728\u9019\u500b\u6642\u5019\uff0c\u6216\u8a31\u4f60\u5c31\u9700\u8981\u958b\u59cb\u601d\u8003\u70ba\u4ec0\u9ebc\u66fe\u8cfc\u8cb7\u904e\u7684\u9867\u5ba2\u4e0d\u518d\u9020\u8a2a\u4f60\u7684\u7db2\u7ad9\uff0c\u662f\u4e0d\u662f\u7522\u54c1\u6216\u7db2\u7ad9\u7684\u5448\u73fe\u53ef\u4ee5\u518d\u505a\u512a\u5316\uff0c\u6216\u662f\u4e0d\u662f\u53ef\u4ee5\u63d0\u4f9b\u9867\u5ba2\u66f4\u597d\u7684\u670d\u52d9\uff1f<br \/>\n\u7576\u4f60\u512a\u5316\u4e86\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u672a\u4f86\u900f\u904e\u5ee3\u544a\u8a8d\u8b58\u4f60\u7684\u6f5b\u5728\u9867\u5ba2\uff0c\u624d\u6703\u9858\u610f\u518d\u6b21\u4e3b\u52d5\u9020\u8a2a\u3002\u8b93\u54c1\u724c\u5728\u9867\u5ba2\u5fc3\u4e2d\u7522\u751f\u7121\u53ef\u53d6\u4ee3\u7684\u50f9\u503c\uff0c\u662f\u6bcf\u500b\u4f01\u696d\u7684\u7d42\u6975\u76ee\u6a19\u3002Outbound Marketing\u642d\u914dInbound 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