{"id":10570,"date":"2019-01-15T18:10:02","date_gmt":"2019-01-15T10:10:02","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10570"},"modified":"2023-12-28T18:36:45","modified_gmt":"2023-12-28T10:36:45","slug":"google-analytics-session","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-session\/","title":{"rendered":"\u6b63\u78ba\u7406\u89e3Google Analytics\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u5b9a\u7fa9\u3001\u8a08\u7b97\u3001\u91cd\u8981\u6027"},"content":{"rendered":"<p>\u6211\u5011\u4e4b\u524d\u4ecb\u7d39\u904e<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytic-interface-tutorial\/#i-3\">GA\u4ecb\u9762<\/a>\u3001<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga-dimensions-metrics\/\">GA\u7684\u7dad\u5ea6\u8207\u6307\u6a19<\/a>\u3001<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/data-level-scope\/\">GA\u8cc7\u6599\u5c64\u7d1a\u7bc4\u570d<\/a>\uff08GA\u8cc7\u6599\u6b78\u5c6c\u7684\u898f\u5247\uff0c\u8b93\u4f60\u4e86\u89e3\u54ea\u4e9b\u6307\u6a19\u8981\u53bb\u54ea\u5f35\u5831\u8868\u770b\uff09\uff0c\u76f8\u4fe1\u5927\u5bb6\u5df2\u9010\u6f38\u719f\u6089GA\u7684\u57fa\u672c\u529f\u80fd\u8207\u908f\u8f2f\u4e86\u3002<br 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decoding=\"async\" class=\"aligncenter wp-image-10572 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2018-12-23-%E4%B8%8A%E5%8D%8811.49.12.png\" alt=\"\" width=\"1000\" height=\"464\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 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id=\"%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5%E7%9A%84%E5%AE%9A%E7%BE%A9%EF%BC%9A\"><\/span><span style=\"color: #3366ff;\"><strong>\u5de5\u4f5c\u968e\u6bb5\u7684\u5b9a\u7fa9\uff1a<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0c\u7576\u4e00\u500b\u8a2a\u5ba2\u4f86\u5230\u4f60\u7db2\u7ad9\u7684\u7b2c\u4e00\u9801\uff08\u8457\u9678\u9801\u9762\uff0cLanding Page\uff09\u6642\uff0c\u4fbf\u6703\u958b\u555f\u5de5\u4f5c\u968e\u6bb5\uff08Session\uff09\uff0c\u800c\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u88e1\u9762\u53ef\u4ee5\u5305\u542b\u591a\u500b\u300c\u884c\u70ba\u300d\uff0c\u5982\uff1a\u9801\u9762\u700f\u89bd\uff08pageview\uff09\u3001\u4e8b\u4ef6\uff08event\uff09\u3001\u793e\u4ea4\u4e92\u52d5\uff08social 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u822c\u60c5\u6cc1\u4e0b\uff0c\u5de5\u4f5c\u968e\u6bb5\u958b\u555f\u4e4b\u5f8c\uff0c\u53ea\u8981\u8a2a\u5ba2\u6301\u7e8c\u8207\u7db2\u7ad9\u4e92\u52d5\uff0c\u5de5\u4f5c\u968e\u6bb5\u5c31\u6703\u4e00\u76f4\u6301\u7e8c\uff1b\u975c\u7f6e\u7db2\u9801\u6642\u9593\u672a\u8d85\u904e\u300c\u5de5\u4f5c\u968e\u6bb5\u903e\u6642\u6642\u9593\u300d\uff0c\u5de5\u4f5c\u968e\u6bb5\u4e5f\u6703\u4e00\u76f4\u6301\u7e8c\u3002<\/p>\n<div id=\"attachment_10650\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10650\" class=\"wp-image-10650 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B502.001.jpeg\" alt=\"\" width=\"1000\" height=\"563\" \/><p id=\"caption-attachment-10650\" class=\"wp-caption-text\">\u6301\u7e8c\u4e92\u52d5\u6703\u8b93\u5de5\u4f5c\u968e\u6bb5\u5ef6\u7e8c<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_10575\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10575\" class=\"wp-image-10575 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5.003.jpeg\" alt=\"\" width=\"1000\" height=\"563\" \/><p id=\"caption-attachment-10575\" class=\"wp-caption-text\">\u975c\u7f6e\u7db2\u9801\u6642\u9593\u4e0d\u8d85\u904e30\u5206\u9418\uff0c\u5de5\u4f5c\u968e\u6bb5\u4e5f\u6703\u5ef6\u7e8c<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u5728\u4ee5\u4e0b\u5e7e\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5de5\u4f5c\u968e\u6bb5\u6703\u88ab\u8a08\u7b97\u70ba\u7d50\u675f\uff0c\u4e26\u958b\u555f\u4e00\u500b\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E7%A8%AE%EF%BC%9A%E6%A0%B9%E6%93%9A%E3%80%8C%E6%99%82%E9%96%93%E3%80%8D%E8%A7%B8%E7%99%BC\"><\/span><strong>\u7b2c\u4e00\u7a2e\uff1a\u6839\u64da\u300c\u6642\u9593\u300d\u89f8\u767c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>(1)\u9592\u7f6e\u7db2\u9801\u6642\u9593\u8d85\u904e\u300c\u5de5\u4f5c\u968e\u6bb5\u903e\u671f\u6642\u9593\u300d\uff08\u9810\u8a2d\u70ba30\u5206\u9418\uff09<br \/>\n(2)\u6bcf\u5929\u534a\u591c23:59:59\u5f8c\uff1a<br \/>\n\u5982\u4e0b\u5716\uff0c\u53ea\u8981\u6bcf\u665a\u904e\u4e8623:59:59\u4f86\u5230\u9694\u65e5\u768400:00\uff0c\u4e0d\u8ad6\u524d\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u7684\u903e\u671f\u6642\u9593\u9084\u5269\u591a\u5c11\uff0c\u90fd\u6703\u88ab\u5f37\u5236\u4ee5\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u958b\u59cb\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10577 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5.005.jpeg\" alt=\"\" width=\"1000\" height=\"563\" \/><br \/>\n<span style=\"font-weight: 400;\">\u6848\u4f8b\uff1a\u79ae\u62dc\u4e09\u665a\u4e0a23:57\u5c0f\u60a0\u56e0\u70ba\u9084\u5728\u7336\u8c6b\u8981\u6311\u9078A\u7db2\u7ad9\u7684\u8863\u670d\u6b3e\u5f0f\u7684\u6642\u5019\uff0c\u904e\u4e86\u4e09\u5206\u9418\u4f86\u5230\u661f\u671f\u56db\u768400:00\uff0c\u9019\u6642\u5019GA\u4fbf\u6703\u81ea\u52d5\u4ee5\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u4f86\u8a08\u7b97\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E7%A8%AE%EF%BC%9A%E6%A0%B9%E6%93%9A%E3%80%8C%E4%BE%86%E6%BA%90%E5%AA%92%E4%BB%8B%E3%80%8D%E7%9A%84%E8%AE%8A%E6%9B%B4\"><\/span><strong>\u7b2c\u4e8c\u7a2e\uff1a\u6839\u64da\u300c\u4f86\u6e90\/\u5a92\u4ecb\u300d\u7684\u8b8a\u66f4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5047\u5982\u8a2a\u5ba2\u5148\u900f\u904e\u7b2c\u4e00\u7a2e\u4f86\u6e90\/\u5a92\u4ecb\uff08ex.\u81ea\u7136\u641c\u5c0b\uff0corganic 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u6bcf\u6b21\u4f7f\u7528\u8005\u900f\u904e\u81ea\u7136\u641c\u5c0b\u3001\u63a8\u85a6\u9023\u7d50\u7db2\u7ad9\u6216\u662f\u900f\u904e\u95dc\u9375\u5b57\u5ee3\u544a\u4f86\u5230\u9054\u4f60\u7684\u7db2\u7ad9\uff0c\u4f86\u6e90\/\u5a92\u4ecb\u5c31\u6703\u66f4\u65b0\uff0c\u8996\u70ba\u4e00\u500b\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u958b\u59cb\u3002\uff08PS\uff1a\u76f4\u63a5\u6d41\u91cf\u7121\u8ad6\u5982\u4f55\u90fd\u4e0d\u6703\u66f4\u6539\u6216\u53d6\u4ee3\u73fe\u6709\u7684\u4f86\u6e90\/\u5a92\u4ecb \u3002\uff09<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%881%EF%BC%89Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\"><\/span>\uff081\uff09Google Ads \u81ea\u52d5\u6a19\u8a18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u4f7f\u7528<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981\"> Google Ads 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id=\"%EF%BC%882%EF%BC%89%E5%8F%83%E7%85%A7%E9%80%A3%E7%B5%90%E7%B6%B2%E5%9D%80\"><\/span>\uff082\uff09\u53c3\u7167\u9023\u7d50\u7db2\u5740<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u8a2a\u5ba2\u6309\u4e0b\u63a8\u85a6\u7db2\u7ad9\u4e2d\u7684\u9023\u7d50\uff0c\u524d\u5f80\u4f60\u7684\u7db2\u7ad9\u6642\uff0c\u90fd\u6703\u7522\u751f\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<br \/>\n\u6848\u4f8b\uff1a\u5c0f\u60a0\u5728\u700f\u89bdB\u7db2\u7ad9\uff0c\u671f\u9593\u6309\u4e0b\u9023\u5f80A\u7db2\u7ad9\u7684\u53c3\u7167\u9023\u7d50\uff0c\u9019\u6642\u5019GA\u7cfb\u7d71\u6703\u5c07\u9019\u500b\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u6b78\u7d66B\u7db2\u7ad9\u3002\u5982\u679c\u5c0f\u60a0\u53c8\u7acb\u523b\u9020\u8a2aC\u7db2\u7ad9\uff0c\u7136\u5f8c\u4e5f\u5728C\u7db2\u7ad9\u4e0a\u9ede\u64ca\u9023\u5f80A\u7db2\u7ad9\u7684\u53c3\u7167\u9023\u7d50\uff0c\u9019\u500b\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u5247\u6703\u6b78\u56e0\u7d66C\u7db2\u7ad9\u3002<br 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400;\">\u8a31\u591a\u884c\u92b7\u4eba\u61c9\u8a72\u90fd\u6709\u66ff\u7db2\u5740(URL)\u4e0bUTM\u7684\u7d93\u9a57\uff0c\u9019\u6a23\u53ef\u4ee5\u66f4\u8a73\u7d30\u5730\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u8868\u73fe\uff0c\u5728\u793e\u7fa4\u7db2\u7ad9\u3001EDM\u7b49\u5404\u7a2e\u5167\u5bb9\u5206\u767c\u6e20\u9053\u4e0a\u5f88\u5e38\u898b\u3002\u56e0\u70baGA\u6703\u6839\u64daUTM\u4e0a\u7684\u53c3\u6578\u4f86\u7406\u89e3\u6d41\u91cf\u4f86\u6e90\uff0c\u6240\u4ee5\u540c\u4e00\u500b\u8a2a\u5ba2\u5f9e\u540c\u4e00\u500b\u7db2\u7ad9\u9ede\u64ca\u5169\u500b\u5e36\u6709\u300c\u4e0d\u540cUTM\u53c3\u6578\u7684URL\u300d\u5165\u7ad9\uff0c\u5373\u4f7f\u76f8\u8ddd\u6642\u9593\u672a\u8d85\u904e\u5de5\u4f5c\u968e\u6bb5\u903e\u6642\u6642\u9593\uff0c\u4f9d\u7136\u6703\u9020\u6210\u300c\u4f86\u6e90\/\u5a92\u4ecb\u300d\u6539\u8b8a\u800c\u7522\u751f\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u5594\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" 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