{"id":10588,"date":"2019-01-10T09:00:23","date_gmt":"2019-01-10T01:00:23","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10588"},"modified":"2023-12-28T17:17:29","modified_gmt":"2023-12-28T09:17:29","slug":"smarketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/","title":{"rendered":"\u884c\u92b7\u8207\u696d\u52d9\u901a\u529b\u5408\u4f5c\uff0cSmarketing\u5e6b\u52a9\u4f01\u696d\u6210\u957720%\u71df\u6536"},"content":{"rendered":"<p>\u884c\u92b7\u8207\u696d\u52d9\u7684\u95dc\u4fc2\u7d93\u5e38\u5f88\u7dca\u5f35\uff0c\u5c0d\u5f7c\u6b64\u6709\u8aaa\u4e0d\u5b8c\u7684\u6028\u8a00\uff0c\u696d\u52d9\u62b1\u6028\u884c\u92b7\u4e0d\u4e86\u89e3\u5ba2\u6236\uff1b\u884c\u92b7\u5247\u662f\u53cd\u6279\u696d\u52d9\u7121\u6cd5\u6709\u6548\u8ffd\u8e64\u4e14\u7559\u4f4f\u5ba2\u6236\u3002\u884c\u92b7\u8207\u696d\u52d9\u7684\u95dc\u4fc2\u5982\u540c\u8cfd\u8eca\u6bd4\u8cfd\u7684\u5f8c\u52e4\u8207\u8cfd\u8eca\u624b\u4e00\u6a23\uff0c\u884c\u92b7\u626e\u6f14\u652f\u63f4\u7684\u89d2\u8272\uff0c\u8b93\u696d\u52d9\u5728\u8cfd\u9053\u4e0a\u6709\u6700\u597d\u7684\u767c\u63ee\u3002<br \/>\n\u540c\u6a23\u7684\u9053\u7406\uff0cSmarketing (Sale+Marketing) \u7684\u89c0\u5ff5\u6b63\u662f\u5354\u52a9\u884c\u92b7\u8207\u696d\u52d9\u5982\u4f55\u66f4\u597d\u7684\u4e92\u76f8\u5408\u4f5c\uff0c\u5c07\u4e00\u822c\u4f01\u696d\u5169\u500b\u90e8\u9580\u4ee5\u6578\u64da\u4e32\u63a5\u5171\u540c\u7684\u76ee\u6a19\uff0c\u771f\u6b63\u5730\u6574\u5408\u5169\u500b\u90e8\u9580\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E4%BB%80%E9%BA%BC%E6%98%AFSmarketing_SaleMarketing%EF%BC%9F\" >\u4ec0\u9ebc\u662fSmarketing (Sale+Marketing)\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E7%B5%90%E5%90%88%E8%A1%8C%E9%8A%B7%E5%92%8C%E9%8A%B7%E5%94%AE%E5%9C%98%E9%9A%8A%EF%BC%9F\" >\u4f01\u696d\u5982\u4f55\u7d50\u5408\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E5%85%B1%E5%90%8C%E7%9A%84%E8%AA%9E%E8%A8%80\" >\u5171\u540c\u7684\u8a9e\u8a00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E5%85%B1%E5%90%8C%E7%9A%84%E6%B5%81%E7%A8%8B\" >\u5171\u540c\u7684\u6d41\u7a0b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E8%A9%95%E4%BC%B0%E8%A1%8C%E9%8A%B7%E5%92%8C%E6%A5%AD%E5%8B%99%E7%9A%84%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E6%88%91%E5%80%91%E8%A9%B2%E7%94%A8%E4%BB%80%E9%BA%BC%E8%A8%88%E9%87%8F%E6%8C%87%E6%A8%99%EF%BC%9F%EF%BC%89\" >\u8a55\u4f30\u884c\u92b7\u548c\u696d\u52d9\u7684\u7e3e\u6548\u6307\u6a19\u662f\u4ec0\u9ebc\uff1f(\u6211\u5011\u8a72\u7528\u4ec0\u9ebc\u8a08\u91cf\u6307\u6a19\uff1f\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E5%BB%BA%E7%AB%8BSmarketing%E7%9A%844%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%9A\" >\u5efa\u7acbSmarketing\u76844\u500b\u6b65\u9a5f\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E5%BB%BA%E7%AB%8BSmarketing%E7%9A%84%E6%9C%80%E4%BD%B3%E5%B7%A5%E5%85%B7%EF%BC%9F\" >\u5efa\u7acbSmarketing\u7684\u6700\u4f73\u5de5\u5177\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/smarketing\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFSmarketing_SaleMarketing%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u4ec0\u9ebc\u662fSmarketing (Sale+Marketing)\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Smarketing\" target=\"_blank\" rel=\"noopener noreferrer\">Smarketing<\/a>\u662f\u6574\u5408\u4f01\u696d\u884c\u92b7\u8207\u696d\u52d9\u6d41\u7a0b\u7684\u904e\u7a0b\uff0c\u76ee\u524dSmarketing\u6c92\u6709\u6b63\u5f0f\u7684\u4e2d\u6587\u7ffb\u8b6f\uff0c\u6700\u7c21\u55ae\u7684\u7406\u89e3\u662fSmarketing\u7b49\u65bcSales+Marketing\u3002\u76ee\u7684\u662f\u4e32\u9023\u884c\u92b7\u8207\u696d\u52d9\uff0c\u5169\u8005\u9593\u6709\u5171\u540c\u4e14\u76f8\u4e92\u95dc\u806f\u7684\u7e3e\u6548\u76ee\u6a19\uff0c\u5c08\u6ce8\u5728\u6539\u5584\u516c\u53f8\u71df\u6536\u3002\u5728\u4e00\u9805<a href=\"https:\/\/www.business2community.com\/b2b-marketing\/b2b-smarketing-5-steps-make-sales-marketing-work-together-0831644#!5zaBn\" target=\"_blank\" rel=\"noopener noreferrer\">\u6848\u4f8b\u7814\u7a76<\/a>\u4e2d\uff0c\u884c\u92b7\u8207\u92b7\u552e\u90e8\u9580\u7dca\u5bc6\u5408\u4f5c\u7684\u516c\u53f8\u9054\u621020\uff05\u71df\u6536\u6210\u9577\u3002<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10590 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/\u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u6d41\u7a0b\u7684\u904e\u7a0b.jpg\" alt=\"Smarketing\uff1a\u6574\u5408\u884c\u92b7\u8207\u92b7\u552e\u6d41\u7a0b\u7684\u904e\u7a0b\" width=\"904\" height=\"430\" \/><br \/>\n\u5f9e\u958b\u767c\u6f5b\u5728\u5ba2\u6236\uff08\u884c\u92b7\uff09\u5230\u9867\u5ba2\u6210\u4ea4\uff08\u696d\u52d9\uff09\uff0c\u5982\u679c\u7f3a\u4e4f\u6709\u7cfb\u7d71\u7684\u4e32\u9023\u5bb9\u6613\u767c\u751f\u6f5b\u5728\u5ba2\u6236\u6d41\u5931\uff08\u5931\u53bb\u8208\u8da3\u3001\u8010\u5fc3\u6216\u7522\u751f\u4e0d\u6109\u5feb\uff09\uff0c\u9019\u7a2e\u8f49\u8b8a\u904e\u7a0b\u662f\u7121\u5f62\u7684\u640d\u5931\u4ee5\u81f3\u65bc\u96e3\u4ee5\u4f30\u8a08\uff0c\u53ef\u4ee5\u901a\u904e\u5169\u500b\u90e8\u9580\u76e1\u53ef\u80fd\u7684\u901a\u529b\u5408\u4f5c\u4f86\u89e3\u6c7a\u9019\u500b\u554f\u984c\u3002<br \/>\n\u4f01\u696d\u60f3\u8981\u6709\u986f\u8457\u7684\u696d\u52d9\u6210\u9577\uff0c\u53ea\u8981\u80fd\u5920\u4ee5\u6b63\u78ba\u7684\u7ba1\u7406\u65b9\u5f0f\uff0c\u628a\u91cd\u9ede\u653e\u5728\u6709\u5171\u8b58\u4e14\u53ef\u8861\u91cf\u7684\u76ee\u6a19\uff0c\u5171\u540c\u5236\u5b9a\u95dc\u9375\u6307\u6a19\uff0c\u4e26\u904b\u7528\u300c\u76ee\u6a19\u7ba1\u7406\u300d\u6bcf\u6708\u5c0d\u5176\u9032\u884c\u8a55\u4f30\uff0c\u884c\u92b7\u8207\u696d\u52d9\u900f\u904e\u898f\u5283\uff08Plan\uff09\u3001\u57f7\u884c\uff08Do\uff09\u3001\u67e5\u6838\uff08Check\uff09\u3001\u884c\u52d5\uff08Act\uff09\u56db\u968e\u6bb5\uff0c\u78ba\u4fdd\u6bcf\u6b21\u7684\u76ee\u6a19\u90fd\u80fd\u9054\u6210\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E5%A6%82%E4%BD%95%E7%B5%90%E5%90%88%E8%A1%8C%E9%8A%B7%E5%92%8C%E9%8A%B7%E5%94%AE%E5%9C%98%E9%9A%8A%EF%BC%9F\"><\/span><strong><span style=\"color: #3366ff;\">\u4f01\u696d\u5982\u4f55\u7d50\u5408\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\uff1f<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8981\u5f9e\u54ea\u88e1\u958b\u59cb\u8457\u624b\u6253\u9020Smarketing\u5462\uff1f\u5728\u53f0\u7063\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u4e0a\uff0c\u4f86\u81eaHubSpot\u7684\u901a\u8def\u696d\u52d9\u7d93\u7406Bryan Cawse\u5206\u4eab\u4ed6\u5011\u7684\u6210\u529f\u7d93\u9a57\uff0c\u8aaa\u660e\u4ed6\u5011\u5982\u4f55\u4e00\u6b65\u6b65\u4e32\u9023\u884c\u92b7\u8207\u696d\u52d9\u5408\u4f5c\uff0c\u8b93\u4ed6\u5011\u8d0f\u5f97\u66f4\u591a\u9867\u5ba2\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%B1%E5%90%8C%E7%9A%84%E8%AA%9E%E8%A8%80\"><\/span>\u5171\u540c\u7684\u8a9e\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a31\u591a\u516c\u53f8\u7684\u884c\u92b7\u8207\u696d\u52d9\u662f\u5206\u958b\u7684\u90e8\u9580\uff0c\u95dc\u6ce8\u7684\u6307\u6a19\u6216\u4f7f\u7528\u8a9e\u8a00\u6709\u6240\u5dee\u7570\uff0c\u6bd4\u65b9\u8aaa\uff0c\u884c\u92b7\u5718\u968a\u6307\u6a19\u5305\u542b\u6d41\u91cf\u3001\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u3001\u8df3\u51fa\u7387\u7b49\uff1b\u696d\u52d9\u5718\u968a\u6307\u6a19\u6709\u9867\u5ba2\u6578\u3001\u696d\u7e3e\u7b49\u3002<br \/>\n\u56e0\u6b64\u5efa\u7acb\u5171\u540c\u7684\u8a9e\u8a00\u662f\u91cd\u8981\u7684\u958b\u59cb\uff0c\u50cf\u662f\u884c\u92b7\u4f7f\u7528\u7684\u300c\u6709\u6548\u6f5b\u5728\u5ba2\u6236\u300d\uff08<a href=\"https:\/\/blog.hubspot.com\/marketing\/definition-marketing-qualified-lead-mql-under-100-sr\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Qualified Lead<\/a>\uff0c\u7c21\u7a31MQL\uff09\uff0c\u5c0d\u696d\u52d9\u4f86\u8aaa\u662f\u300c\u4ed6\u60f3\u627e\u7684\u4eba\u300d\u3002\u5169\u8005\u5fc5\u9808\u6e05\u695a\u7684\u8aaa\u660e\u9700\u6c42\u8207\u76f8\u4e92\u9023\u52d5\u7684\u6307\u6a19\uff0c\u4ee5\u53ca\u9700\u8981\u62ff\u54ea\u4e9b\u8cc7\u6599\u505a\u4ec0\u9ebc\u7b49\u7b49\uff0c\u518d\u958b\u59cb\u5efa\u7acb\u4e00\u5957\u6eff\u8db3\u96d9\u65b9\u9700\u6c42\u7684\u7cfb\u7d71\u6d41\u7a0b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%B1%E5%90%8C%E7%9A%84%E6%B5%81%E7%A8%8B\"><\/span>\u5171\u540c\u7684\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5efa\u69cb\u884c\u92b7\u8207\u696d\u52d9\u7684\u5de5\u4f5c\u6d41\u7a0b\uff0c\u7b2c\u4e00\u6b65\u8981\u4e86\u89e3\u884c\u92b7\u8207\u696d\u52d9\u7684\u60c5\u5883\uff0c\u4e5f\u5c31\u662f\u8981\u77e5\u9053\u5f9e\u958b\u767c\u6f5b\u5728\u5ba2\u6236\u5230\u6210\u4ea4\u9867\u5ba2\u7684\u73fe\u6cc1\u904e\u7a0b\uff0c\u7528\u73fe\u6709\u7684\u6d41\u7a0b\u505a\u8abf\u6574\uff0c\u5c31\u53ef\u4ee5\u4e0d\u5fc5\u5728\u91cd\u8907\u6295\u5165\u5927\u91cf\u7684\u6642\u9593\u8207\u8cc7\u6e90\u7684\u60c5\u6cc1\u4e0b\uff0c\u4e32\u9023\u8d77\u884c\u92b7\u8207\u92b7\u552e\u7684\u9867\u5ba2\u95dc\u4fc2\u7d93\u71df\u3002<br \/>\n\u5982\u679c\u4f60\u76ee\u524d\u6beb\u7121\u982d\u7dd2\uff0c\u5efa\u8b70\u4f60\u53ef\u4ee5\u4f7f\u7528\u5df2\u6210\u719f\u904b\u7528\u5728\u5546\u696d\u7684\u300c\u751f\u547d\u9031\u671f\u968e\u6bb5\u300d\uff08<a href=\"https:\/\/knowledge.hubspot.com\/contacts-user-guide-v2\/how-to-use-lifecycle-stages\" target=\"_blank\" rel=\"noopener noreferrer\">Lifecycle Stage<\/a>\uff09\uff0c\u900f\u904e\u9867\u5ba2\u92b7\u552e\u9031\u671f\u4f86\u5efa\u7acb\u6d41\u7a0b\uff0c\u7531\u4f60\u8207\u9867\u5ba2\u7684\u4e92\u52d5\u6c7a\u5b9a\u4ed6\u5011\u6240\u5728\u7684\u751f\u547d\u9031\u671f\u968e\u6bb5\uff0c\u628a\u9867\u5ba2\u670d\u52d9\u505a\u597d\u7559\u4f4f\u9ad8\u50f9\u503c\u6f5b\u5728\u9867\u5ba2\u3002<br \/>\n\u751f\u547d\u9031\u671f\u968e\u6bb5\u5206\u70ba\uff1a<\/p>\n<ul>\n<li>\u8a02\u95b1\u4eba\uff08Subscriber\uff09<\/li>\n<li>\u6f5b\u5728\u5ba2\u6236\uff08Lead\uff09<\/li>\n<li>\uff08\u884c\u92b7\uff09\u6709\u6548\u6f5b\u5728\u5ba2\u6236\uff08<a href=\"https:\/\/blog.hubspot.com\/marketing\/definition-marketing-qualified-lead-mql-under-100-sr\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Qualified Lead<\/a>\uff09<\/li>\n<li>\uff08\u92b7\u552e\uff09\u6709\u6548\u6f5b\u5728\u5ba2\u6236\uff08Sales Qualified Lead\uff09<\/li>\n<li>\u6a5f\u6703\uff08Opportunity\uff09<\/li>\n<li>\u9867\u5ba2\uff08Customer\uff09<\/li>\n<li>\u63a8\u5ee3\u8005\uff08Evangelist\uff09<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10615\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/\u751f\u547d\u9031\u671f\u968e\u6bb5.png\" alt=\"\u751f\u547d\u9031\u671f\u968e\u6bb5\" width=\"373\" height=\"456\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A9%95%E4%BC%B0%E8%A1%8C%E9%8A%B7%E5%92%8C%E6%A5%AD%E5%8B%99%E7%9A%84%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E6%88%91%E5%80%91%E8%A9%B2%E7%94%A8%E4%BB%80%E9%BA%BC%E8%A8%88%E9%87%8F%E6%8C%87%E6%A8%99%EF%BC%9F%EF%BC%89\"><\/span><strong><span style=\"color: #3366ff;\">\u8a55\u4f30\u884c\u92b7\u548c\u696d\u52d9\u7684\u7e3e\u6548\u6307\u6a19\u662f\u4ec0\u9ebc\uff1f(\u6211\u5011\u8a72\u7528\u4ec0\u9ebc\u8a08\u91cf\u6307\u6a19\uff1f\uff09<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Smarketing\u4ee5\u6578\u64da\u5c0e\u5411\u4f5c\u70ba\u91cf\u6e2c\u7e3e\u6548\u6210\u679c\uff0c\u6211\u5011\u5c07\u91cd\u9ede\u653e\u5728\u76f8\u5c0d\u7c21\u55ae\u4f46\u6709\u6548\u7684\u904b\u4f5c\u67b6\u69cb\u8207\u8a08\u91cf\u6307\u6a19\uff0c\u4e26\u6307\u5c0e\u884c\u92b7\u8207\u696d\u52d9\u5982\u4f55\u5be6\u969b\u904b\u7528\u65bc\u5de5\u4f5c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8BSmarketing%E7%9A%844%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%9A\"><\/span>\u5efa\u7acbSmarketing\u76844\u500b\u6b65\u9a5f\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1.\u5236\u5b9a\u696d\u7e3e\u76ee\u6a19\uff1a\u884c\u92b7\u8207\u696d\u52d9\u6839\u64da\u516c\u53f8\u696d\u7e3e\u76ee\u6a19\u9664\u4ee5\u5e73\u5747\u7522\u54c1\u552e\u50f9\uff0c\u8a08\u7b97\u51fa\u76ee\u6a19\u6210\u4ea4\u9867\u5ba2\u4eba\u6578\u3002<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10616\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/\u5236\u5b9a\u696d\u52d9\u76ee\u6a19.png\" alt=\"\" width=\"834\" height=\"153\" \/><br \/>\n2.\u8a08\u7b97\u884c\u92b7\u9762\u76ee\u6a19\uff1a\u76ee\u6a19\u6210\u4ea4\u9867\u5ba2\u4eba\u6578\u9664\u4ee5\u9867\u5ba2\u6210\u4ea4\u8f49\u63db\u7387\uff0c\u7b97\u51fa\u76ee\u6a19\u958b\u767c\u6f5b\u5728\u5ba2\u6236\u4eba\u6578\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-10617\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/\u884c\u92b7\u9762\u76ee\u6a19.png\" alt=\"\u884c\u92b7\u9762\u76ee\u6a19\" width=\"890\" height=\"153\" \/><br \/>\n3.\u8a08\u7b97\u696d\u52d9\u9762\u76ee\u6a19\uff1a\u61c9\u8a73\u76e1\u8aaa\u660e\u696d\u52d9\u8ddf\u884c\u92b7\u958b\u767c\u7684\u6f5b\u5728\u5ba2\u6236\u901f\u5ea6\u8207\u6df1\u5ea6\u3002\u4f8b\u5982\uff1a\u884c\u92b7\u90e8\u6bcf\u6708\u63d0\u4f9b100\u500b\u6709\u6548\u6f5b\u5728\u5ba2\u6236\u7d66\u696d\u52d9\u90e8\uff0c\u696d\u52d9\u6703\u57284\u500b\u5c0f\u6642\u5167\u8a66\u5716\u8207\u4ed6\u5011\u5b8c\u62101\u6b21\u7684\u4e92\u52d5\uff0c\u4ee5\u53ca\u5617\u8a66\u572814\u5929\u5167\u9032\u884c5\u6b21\u63a5\u89f8\u3002<br \/>\n4.\u5efa\u7acb\u53ef\u4ee5\u5354\u52a9\u884c\u92b7\u8207\u696d\u52d9\u5f7c\u6b64\u5c0d\u5de5\u4f5c\u8a8d\u77e5\u3001\u8cac\u4efb\u5b9a\u7fa9\u3001\u9810\u671f\u76ee\u6a19\u7684\u5224\u65b7\u57fa\u6e96\u53c3\u8003\u5f8c\uff0c\u958b\u59cb\u5236\u8a02\u76f8\u4e92\u95dc\u806f\u7684\u9867\u5ba2\u958b\u767c\u6307\u6a19\uff0c\u65bc\u524d\u4e09\u500b\u6b65\u9a5f\u53ef\u4ee5\u63a8\u7b97\u51fa\u6bcf\u500b\u751f\u547d\u9031\u671f\u968e\u6bb5\u671f\u671b\u7522\u751f\u7684\u6578\u91cf\u3002<br \/>\n\u4ee5\u4e0b\u5716\u70ba\u4f8b\uff0c\u884c\u92b7\u90e8\u9700\u7522\u751f800\u4f4d\u6709\u6548\u6f5b\u5728\u5ba2\u6236\u6578\uff0c\u5047\u8a2d\u6bcf\u500b\u968e\u6bb5\u8f49\u63db\u7387\u70ba50%\uff0c\u63a8\u7b97\u5f9e\u5404\u884c\u92b7\u7ba1\u9053\u61c9\u958b\u767c3200\u7684\u8a2a\u5ba2\u6578\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-10619\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Smarketing-\u8a08\u7b97\u65b9\u5f0f.jpg\" alt=\"Smarketing \u8a08\u7b97\u65b9\u5f0f\" width=\"847\" height=\"310\" \/>\u6df1\u5165\u5c07\u5e74\u5ea6\u76ee\u6a19\u7d30\u5206\u70ba\u6bcf\u6708\u76ee\u6a19\uff0c\u900f\u904e\u5404\u7a2e\u884c\u92b7\u7ba1\u9053\u6bcf\u6708\u5438\u5f15267\u8a2a\u5ba2\u6578\uff083200\/12)\uff0c\u7522\u751f66\u4f4d\uff08800\/12\uff09\u6709\u6548\u6f5b\u5728\u5ba2\u6236\uff08MQLs)\uff0c\u7e6a\u88fd\u6210\u5982\u4e0b\u5716\uff0c\u6bcf\u5468\u6216\u6bcf\u6708\u9032\u884c\u6aa2\u8996\uff1a<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-10623 alignnone\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/leads-on-track.png\" alt=\"\" width=\"369\" height=\"308\" \/><br \/>\n\u7e31\u8ef8\u70ba\u958b\u767c\u6f5b\u5728\u5ba2\u6236\u4eba\u6578\uff0c\u6a6b\u8ef8\u70ba\u6bcf\u6708\u5929\u6578\u3002<\/p>\n<ul>\n<li>\u9996\u5148\u7e6a\u88fd\u76ee\u6a19\u7dda\uff1a\u78ba\u5b9a\u6bcf\u6708\u9054\u6210\u76ee\u6a19\u6578\u3002<\/li>\n<li>\u7e6a\u88fd\u5be6\u969b\u6210\u679c\uff08\u7d2f\u8a08\uff09\uff0c\u5982\u85cd\u7dda\uff08\u7a31\u4e4b\u70ba\u7011\u5e03\u5716\uff09<\/li>\n<\/ul>\n<p>\u696d\u52d9\u90e8\u9580\u5c07\u4f9d\u64da\u884c\u92b7\u958b\u767c\u6709\u6548\u6f5b\u5728\u5ba2\u6236\u63a8\u7b97\u51fa\u696d\u52d9\u76ee\u6a19\uff08\u5982\u4e0b\u5716\uff09\uff0c\u6839\u64da\u6211\u5011\u7684\u71df\u6536\u76ee\u6a19\uff0c\u6211\u5011\u9700\u89812\u4f4d\u696d\u52d9\u54e1\u6bcf\u9031\u5404\u6aa2\u95b18\u500bMQLs\uff0c\u78ba\u8a8d4\u500bSQLs\u4e26\u82071-2\u4f4d\u6709\u6a5f\u6703\u6210\u4ea4\u9867\u5ba2\u9032\u884c\u5bc6\u5207\u4e92\u52d5\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10633 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Sale-SLA-3.jpg\" alt=\"\u5236\u8a02\u696d\u52d9\u76ee\u6a19\" width=\"956\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\">\u5236\u8a02\u696d\u52d9\u76ee\u6a19<\/p>\n<p>\u7531\u4e0b\u5716\u5716\u8868\u53ef\u4ee5\u8457\u91cd\u65bc\u8ffd\u8e64\u696d\u52d9\u8ddf\u9032\u6f5b\u5728\u5ba2\u6236\u901f\u5ea6\uff0c\u5728\u7279\u5b9a\u6642\u9593\u7bc4\u570d\u5167\uff08\u4e00\u5929\u3001\u4e00\u9031\u3001\u4e00\u500b\u6708\uff09\uff0c\u8ffd\u8e64\u6240\u6709\u6f5b\u5728\u5ba2\u6236\u6210\u4ea4\u82b1\u8cbb\u7684\u6642\u9593\u9577\u5ea6\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-10624\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/speed-resized-600.png\" alt=\"\" width=\"618\" height=\"393\" \/><\/p>\n<p style=\"text-align: center;\">\u7e31\u5ea7\u6a19\u6f5b\u5728\u5ba2\u6236\u4eba\u6578\uff0c\u6a6b\u5750\u6a19\u70ba\u6642\u9593\u8ef8\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8BSmarketing%E7%9A%84%E6%9C%80%E4%BD%B3%E5%B7%A5%E5%85%B7%EF%BC%9F\"><\/span><span style=\"color: #3366ff;\"><strong>\u5efa\u7acbSmarketing\u7684\u6700\u4f73\u5de5\u5177\uff1f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7121\u8ad6\u662f\u884c\u92b7\u90e8\u6216\u696d\u52d9\u90e8\u7d93\u5e38\u5fd9\u5f97\u4e0d\u53ef\u958b\u4ea4\uff0c\u8655\u65bc\u6c92\u6642\u9593\u3001\u6c92\u8cc7\u6e90\u3001\u6b20\u7f3a\u9069\u7576\u5de5\u5177\u7684\u7a98\u5883\uff0c\u8981\u6709\u6548\u767c\u63eeSmarketing\u7684\u4f5c\u7528\uff0c\u95dc\u9375\u5728\u65bc\u4e8b\u5148\u5b8c\u6210\u6d41\u7a0b\u898f\u5283\uff0c\u8b93\u6210\u6548\u5bb9\u6613\u8a55\u4f30\uff0c\u63a5\u8005\u5c31\u662f\u9078\u64c7\u597d\u7528\u7684\u5de5\u5177\u3002<br \/>\n\u8a02\u51fa\u5408\u9069\u7684\u95dc\u9375\u6307\u6a19\uff0c\u6c7a\u5b9a\u5982\u4f55\u8490\u96c6\u6578\u64da\u662f\u9078\u64c7\u5de5\u5177\u7684\u9996\u8981\u8003\u91cf\uff0c\u5927\u591a\u6578\u884c\u92b7\u4eba\u54e1\u6703\u4f7f\u7528Google Analytics\u8207Excel\uff0c\u7576\u4f5c\u7ba1\u7406\u9867\u5ba2\u7684CRM\uff0c\u9019\u5169\u9805\u5de5\u5177\u5e7e\u4e4e\u53ef\u4ee5\u8a08\u91cf\u6307\u6a19\uff0c\u4f46\u7f3a\u9ede\u6703\u662f\u4f60\u4ecd\u7136\u9700\u89811\u30012\u5929\u7684\u6642\u9593\u53bb\u6574\u7406\u8cc7\u6599\uff0c\u5018\u82e5\u9867\u5ba2\u6578\u904e\u591a\uff0cExcel\u7684\u8cc7\u6599\u91cf\u5c07\u7121\u6cd5\u8ca0\u8377\u4f5c\u70ba\u4f60\u7684\u8cc7\u6599\u5eab\u3002<br \/>\n\u4e0d\u904e\u5982\u679c\u4f60\u8981\u6839\u64da\u76ee\u524d\u9867\u5ba2\u8cc7\u8a0a\uff0c\u5373\u6642\u8a08\u7b97\u672a\u4f86\u50f9\u503c\u7684\u6578\u64da\u6307\u6a19\uff0c\u90a3\u9ebc\u5de5\u5177\u7684\u9700\u6c42\u5c31\u9700\u8981\u518d\u5f80\u4e0a\u64f4\u589e\uff0c\u4f8b\u5982\uff1aSalesforce\u3001HubSpot\u7b49\u6309\u9700\u5b9a\u88fd\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u670d\u52d9\uff0c\u81ea\u52d5\u7d00\u9304\u6f5b\u5728\u5ba2\u6236\u8207\u7db2\u7ad9\u4e92\u52d5\u7d30\u7bc0\u3001\u8207\u9867\u5ba2\u806f\u7d61\u8a18\u9304\uff0c\u7ba1\u7406\u751f\u547d\u9031\u671f\u968e\u6bb5\uff0c\u4e32\u9023\u884c\u92b7\u8207\u696d\u52d9\u5171\u540c\u7684\u6d41\u7a0b\u8207\u9023\u52d5\u7684\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span><span style=\"color: #3366ff;\"><strong>\u7d50\u8a9e<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5ee3\u544a\u5927\u5e2bJohn Wanamaker\u8aaa\u9053\uff1a\u300c\u6211\u77e5\u9053\u6211\u7684\u5ee3\u544a\u8cbb\u6709\u4e00\u534a\u6d6a\u8cbb\u6389\u4e86\uff0c\u554f\u984c\u662f\uff0c\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u3002\u300d\u800c\u884c\u92b7\u8cbb\u7528\u958b\u767c\u7684\u6f5b\u5728\u5ba2\u6236\u5176\u4e2d\u4e00\u534a\u6d41\u5931\u6389\uff0c\u537b\u4e0d\u77e5\u9053\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f\u5728\u5b58\u91cf\u7684\u6642\u4ee3\uff0c\u7372\u53d6\u65b0\u6d41\u91cf\u8207\u65b0\u5ba2\u6236\u4e0d\u518d\u5bb9\u6613\uff0c\u4f01\u696d\u900f\u904eSmarketing\u53ef\u4ee5\u9023\u52d5\u884c\u92b7\u8207\u696d\u52d9\u90e8\u9580\uff0c\u628a\u63e1\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\u3001\u8a55\u4f30\u4ec0\u9ebc\u662f\u6709\u6548\u7684\u7b56\u7565\uff0c\u9032\u800c\u6539\u5584\u4f01\u696d\u7e3e\u6548\u8207\u71df\u6536\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/traditional-industry-come-to-seo\/\" target=\"_blank\" rel=\"noopener 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