{"id":10675,"date":"2019-01-17T11:49:10","date_gmt":"2019-01-17T03:49:10","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10675"},"modified":"2025-08-18T09:06:45","modified_gmt":"2025-08-18T01:06:45","slug":"tool_fb_social_efficient","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/tool_fb_social_efficient\/","title":{"rendered":"Facebook\u5ee3\u544a\u6295\u5230\u5fc3\u7d2f\u4e86\u55ce\uff1f\u5ee3\u544a\u512a\u5316\u5de5\u5177\u90194\u9ede\u505a\u5f97\u66f4\u597d\u53c8\u66f4\u5feb\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u793e\u7fa4\u884c\u92b7\u4e00\u76f4\u662f\u53f0\u7063\u96fb\u5546\u5f88\u95dc\u6ce8\u7684\u8b70\u984c\uff0c\u56e0\u70ba\u9019\u4e0d\u50c5\u662f\u66dd\u5149\u7ba1\u9053\uff0c\u66f4\u8207\u696d\u7e3e\u606f\u606f\u76f8\u95dc\u3002\u6839\u64da<\/span><a href=\"https:\/\/digitalreport.wearesocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">We Are Social<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u7d71\u8a08\uff0c\u53f0\u7063\u6700\u5e38\u4f7f\u7528\u7684\u793e\u7fa4\u5e73\u53f0\u70baFacebook\uff0c\u5728\u5176\u4ed6\u793e\u7fa4\u5a92\u9ad4\u5d1b\u8d77\u7684\u60c5\u6cc1\u4e0b\uff0c\u4e5f\u4f9d\u820a\u6709\u9ad8\u905477%\u7684\u5e02\u4f54\u7387\u3002\u96d6\u7136\u4e0d\u65b7\u66f4\u6539\u7684FB\u6f14\u7b97\u6cd5\u53ca\u8870\u9000\u7684\u6d41\u91cf\u7d05\u5229\uff0c\u8b93FB\u5ee3\u544a<\/span><span style=\"font-weight: 400;\">\u6210\u672c\u7bc0\u7bc0\u4e0a\u5347\uff0c\u8b8a\u6210\u4e86\u5404\u5bb6\u53f0\u7063\u96fb\u5546\u60f3\u8981\u7a81\u7834\u7684\u56f0\u5883\uff0c\u4f46\u96a8\u8457AI\u548c\u65b0\u6280\u8853\u670d\u52d9\u7684\u554f\u4e16\uff0c\u793e\u7fa4\u5ee3\u544a\u53ef\u4ee5\u9054\u5230\u6bd4\u4ee5\u5f80\u66f4\u7cbe\u6e96\u7684\u6295\u653e\uff0c\u7372\u5f97\u66f4\u597d\u4e14\u9577\u9060\u7684\u6548\u76ca\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u73fe\u5728\u5c31\u6709\u8a31\u591a\u5916\u90e8\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f60\u66f4\u6709\u6548\u7387\u5730\u63d0\u5347\u793e\u7fa4\u5ee3\u544a\u6295\u653e\u6548\u76ca\u3002\u9019\u7bc7\u6587\u7ae0\u5c07\u4ee5\u63d0\u5347FB\u5ee3\u544a\u6548\u76ca\u70ba\u4e3b\u8ef8\uff0c\u4ecb\u7d39\u7b2c\u4e09\u65b9\u5de5\u5177\u63d0\u4f9b\u7684\u79d1\u6280\u8207\u670d\u52d9\uff0c\u8b93\u4f60\u53ef\u4ee5\u904b\u7528\u5916\u90e8\u8cc7\u6e90\u5efa\u7acb\u622a\u7136\u4e0d\u540c\u7684\u793e\u7fa4\u884c\u92b7\u65b9\u5f0f\uff0c\u5728\u65b0\u7684\u4e00\u5e74\u91cd\u65b0\u5be9\u8996\u81ea\u5df1\u7684\u7db2\u8def\u884c\u92b7\u898f\u5283\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs 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>\u7528\u7b2c\u4e09\u65b9\u5de5\u5177\u9054\u5230\u7cbe\u6e96\u7684\u793e\u7fa4\u884c\u92b7<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%B9%E9%87%8F%E8%A3%BD%E4%BD%9C%E7%AC%A6%E5%90%88%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E5%9C%96%E6%96%87%E5%BD%B1%E7%89%87%E5%BB%A3%E5%91%8A\"><\/span><span style=\"font-weight: 400;\">\u6279\u91cf\u88fd\u4f5c\u7b26\u5408\u6f14\u7b97\u6cd5\u7684\u5716\u6587\u5f71\u7247\u5ee3\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73fe\u4ee3\u4eba\u89c0\u770b\u5167\u5bb9\u7684\u7fd2\u6163\u8d8a\u4f86\u8d8a\u4ee5\u5716\u7247\u548c\u5f71\u7247\u70ba\u4e3b\uff0cFacebook\u4e5f<\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/whats-new\/measurement\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u516c\u958b<\/span><\/a><span style=\"font-weight: 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400;\">\uff1a\u6709\u4e2d\u6587\u4ecb\u9762\u7684\u5168\u7403\u6700\u5927\u7dda\u4e0a\u8a2d\u8a08\u5e73\u53f0Canva\u63d0\u4f9b\u4e86\u8a31\u591a\u5ee3\u544a\u8a2d\u8a08\u7684\u9748\u611f\u548c\u6a21\u7248\uff0c\u5373\u4f7f\u4e0d\u662f\u5c08\u696d\u7684\u8a2d\u8a08\u5e2b\u4e5f\u80fd\u88fd\u4f5c\u51fa\u8c50\u5bcc\u7684FB\u548cIG\u7b49\u5404\u793e\u7fa4\u5e73\u53f0\u7684\u8cbc\u6587\u5716\u7247\u53ca\u9650\u6642\u52d5\u614b\u3002\u4e0d\u904eCanva\u53ea\u63d0\u4f9b\u7d20\u6750\u7684\u88fd\u4f5c\u548c\u6a21\u7248\uff0c\u9084\u6709\u5176\u4ed6\u5de5\u5177\u6709\u80fd\u8ffd\u8e64\u5230\u7d20\u6750\u6210\u6548\u7684\u670d\u52d9\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10681\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Canva.png\" alt=\"\" width=\"623\" height=\"420\" \/><br 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400;\">\uff1a\u5168\u7403\u6700\u5927\u7684FB\u5ee3\u544a\u6295\u653e\u7b2c\u4e09\u65b9\u5de5\u5177Smartly.io\uff0c\u53ef\u4ee5\u76f4\u63a5\u5728\u5ee3\u544a\u5275\u5efa\u9801\u9762\u4e2d\u7de8\u8f2f\u7d20\u6750\uff0c\u8b93\u4f60\u80fd\u88fd\u4f5c\u51fa\u5438\u775b\u4e26\u7b26\u5408\u6f14\u7b97\u6cd5\u7684\u5ee3\u544a\u5716\u7247\u6216\u5f71\u97f3\u3002\u9019\u4e9b\u505a\u597d\u7684\u7d20\u6750\u6a21\u7248\u9084\u80fd\u5132\u5b58\u5728\u5f8c\u53f0\u4e2d\uff0c\u8b93\u4f60\u5957\u7528\u5728\u5f8c\u7e8c\u7684\u5ee3\u544a\u4e0a\uff0c\u7701\u53bb\u4e00\u5f35\u5f35\u8a2d\u8a08\u7684\u9ebb\u7169\u3002\u53e6\u5916\u9084\u6709\u5167\u5efa\u5f37\u5927\u7684\u7d20\u6750\u5eab\uff0c\u53ef\u4ee5\u8f15\u9b06\u88fd\u4f5c\u51fa\u7b26\u5408\u5404\u4f01\u696d\u98a8\u683c\u7684\u6a21\u7248\u3002\u91dd\u5c0d\u4f7f\u7528\u904e\u7684\u7d20\u6750\uff0cSmartly.io\u4e5f\u80fd\u5920\u8ffd\u8e64\u6295\u653e\u6210\u6548\uff0c\u7d66\u4e88\u4f60\u512a\u5316\u548c\u4fee\u6539\u7684\u5efa\u8b70\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10682\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Smartly.png\" alt=\"\" width=\"642\" height=\"321\" \/><br \/>\n\uff08\u5f8c\u53f0\u53ef\u4ee5\u76f4\u63a5\u88fd\u4f5c\u5927\u91cf\u7d20\u6750\u6a21\u7248\uff0c\u4e14\u80fd\u5920\u8ffd\u8e64\u6210\u6548\u4ee5\u505a\u5f8c\u7e8c\u8abf\u6574\u3002\u5716\u7247\u622a\u81f3Smartly.io\u5b98\u7db2\u3002\uff09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AF%94FB%E6%9B%B4%E7%B2%BE%E7%B4%B0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E5%AE%A2%E7%BE%A4%E8%A8%AD%E5%AE%9A\"><\/span><span style=\"font-weight: 400;\">\u6bd4FB\u66f4\u7cbe\u7d30\u7684\u5ee3\u544a\u6295\u653e\u5ba2\u7fa4\u8a2d\u5b9a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5373\u4f7f\u6709\u4e86\u597d\u7684\u5ee3\u544a\uff0c\u4e5f\u8981\u66dd\u5149\u7d66\u5c0d\u7684\u53d7\u773e\u624d\u80fd\u5920\u9054\u5230\u6700\u4f73\u6548\u76ca\u3002\u4f46\u662f\u60f3\u8981\u5c07\u5ee3\u544a\u66dd\u5149\u7d66\u771f\u6b63\u6709\u6548\u76ca\u7684\u53d7\u773e\uff0c\u901a\u5e38\u90fd\u9700\u8981\u5927\u91cf\u7684\u6e2c\u8a66\u548c\u6bd4\u5c0d\u3002\u5728\u5982\u4ecaFB\u6d41\u91cf\u7d05\u5229\u4e0d\u518d\u7684\u60c5\u6cc1\u4e0b\uff0c\u66f4\u9700\u8981\u601d\u8003\u5982\u4f55\u57f7\u884c\u7d30\u5206\u5ee3\u544a\u53d7\u773e\uff0c\u627e\u51fa\u6700\u6709\u6548\u76ca\u7684\u6295\u653e\u65cf\u7fa4\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u30fb<\/span><a href=\"https:\/\/www.qwaya.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Qwaya<\/span><\/a><span style=\"font-weight: 400;\">\uff1a<\/span><span style=\"font-weight: 400;\">\u5728\u7d30\u5206\u53d7\u773e\u7684\u6295\u653e\u7b56\u7565\u4e2d\uff0c\u6703\u9700\u8981\u5efa\u7acb\u8a31\u591a\u5ee3\u544a\u7d44\u5408\uff0c<\/span><span style=\"font-weight: 400;\">FB\u5ee3\u544a\u6574\u5408\u5de5\u5177Qwaya\u5c07\u5ee3\u544a\u7d44\u5408\u5275\u5efa\u7684\u65b9\u5f0f\u8b8a\u5f97\u66f4\u7c21\u6613\u76f4\u89ba\uff0c\u540c\u6642\u4e5f\u80fd\u5e6b\u52a9\u4f60\u8f15\u9b06\u6e2c\u8a66\u54ea\u7a2e\u7d20\u6750\u548c\u6587\u5b57\u7d44\u5408\u53ef\u4ee5\u9054\u5230\u6700\u597d\u7684\u6210\u6548\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10684\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Qwaya01.png\" alt=\"\" width=\"638\" height=\"515\" \/><br \/>\n\uff08\u5feb\u901f\u88fd\u4f5c\u5ee3\u544a\u7d44\u5408\u7684\u53d7\u773eA\/B Testing\uff0c\u4e14\u53ef\u4ee5\u7372\u5f97\u6bd4FB\u66f4\u7cbe\u7d30\u7684\u53d7\u773e\u9810\u4f30\u3002\u5716\u7247\u622a\u81f3Qwaya\u5b98\u7db2\u3002\uff09<br \/>\n<span style=\"font-weight: 400;\">\u30fb<\/span><a href=\"https:\/\/adespresso.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AdEspresso<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u7531\u793e\u7fa4\u6574\u5408\u670d\u52d9\u5546HootSuite\u5275\u5efa\u7684AdEspresso\u53ef\u4ee5\u505a\u5230\u6a6b\u8de8\u5e73\u53f0\u670d\u52d9\u5546\u7684\u5ee3\u544a\u6e2c\u8a66\u3002\u5275\u5efa\u5ee3\u544a\u7684\u6642\u5019\uff0c\u4e5f\u80fd\u540c\u6642\u9078\u64c7\u5728Google Ads\u66dd\u5149\uff0c\u76f4\u63a5\u505aA\/B Test\uff0c\u7bc0\u7701\u53bb\u984d\u5916\u8a2d\u5b9a\u7684\u6642\u9593\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10688\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/adespresso.png\" alt=\"\" width=\"614\" height=\"384\" \/><br \/>\n\uff08<span style=\"font-weight: 400;\">\u5728\u5275\u5efa\u5ee3\u544a\u6642\u76f4\u63a5\u9078\u64c7\u5728Google Ads\u505aA\/B Testing\uff0c\u7701\u53bb\u984d\u5916\u8a2d\u5b9a\u7684\u6b65\u9a5f<\/span><span style=\"font-weight: 400;\">\u3002\u5716\u7247\u622a\u81f3AdEspresso\u5b98\u7db2\u3002<\/span>\uff09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BF%AB%E9%80%9F%E7%B5%B1%E6%95%B4%E8%B7%A8%E5%B9%B3%E5%8F%B0%E6%95%B8%E6%93%9A%E5%A0%B1%E8%A1%A8\"><\/span><span style=\"font-weight: 400;\">\u5feb\u901f\u7d71\u6574\u8de8\u5e73\u53f0\u6578\u64da\u5831\u8868<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6574\u7406\u5831\u8868\u5c0d\u90e8\u5206\u884c\u92b7\u4eba\u4f86\u8aaa\u53ef\u80fd\u662f\u6700\u75db\u82e6\u7684\u5de5\u4f5c\u3002\u6bcf\u9593\u516c\u53f8\u7684\u8a55\u91cf\u6307\u6a19\u90fd\u4e0d\u540c\uff0c\u6709\u6642\u5019\u9700\u8981\u5c07FB\u5ee3\u544a\u5f8c\u53f0\u548cGA\u7684\u6578\u64da\u505a\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u4e26\u9700\u8981\u53e6\u5916\u7e6a\u88fd\u5716\u8868\u7b49\u7b49\uff0c<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u6709\u5927\u91cf\u5730\u6295\u653eFB\u548c\u5176\u4ed6\u5e73\u53f0\u5982\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u8a71\uff0c<\/span><span style=\"font-weight: 400;\">\u6574\u7406\u5831\u8868\u5c31\u66f4\u662f\u4e00\u4ef6\u8017\u65e5\u8cbb\u6642\u7684\u4f8b\u884c\u6027\u5de5\u4f5c\u3002\u4e0d\u904e\u5927\u90e8\u5206\u7684\u5916\u90e8\u5de5\u5177\u90fd\u6709\u63d0\u4f9b\u9019\u65b9\u9762\u7684\u5354\u52a9\uff0c\u8b93\u4f60\u80fd\u5920\u5feb\u901f\u6574\u7406\u5831\u8868\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u30fb<\/span><span style=\"font-weight: 400;\">Qwaya\uff1a<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u8f15\u9b06\u5730\u5c07GA\u5e33\u6236\u5f59\u6574\u81f3\u4f60\u7684FB\u5ee3\u544a\u5e33\u865f\u4e4b\u4e2d\uff0c\u8b93\u4f60\u5728\u8abf\u6574\u5ee3\u544a\u6216\u662f\u5f59\u6574\u5831\u8868\u6642\u4e5f\u80fd\u770b\u5230GA\u7684\u6578\u64da\u5206\u6790\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10683\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Qwaya.png\" alt=\"\" width=\"564\" height=\"509\" \/><br \/>\n\uff08\u7d71\u6574FB\u5ee3\u544a\u5e33\u865f\u4e26\u9023\u7d50GA\u5e33\u865f\uff0c\u53ef\u5c07\u6578\u64da\u76f4\u63a5\u5c0e\u5165\u5448\u73fe\u3002\u5716\u7247\u622a\u81f3<span style=\"font-weight: 400;\">Qwaya\u5b98\u7db2\u3002<\/span>\uff09<br \/>\n<span style=\"font-weight: 400;\">\u30fbSmartly.io\uff1a\u53ef\u4ee5\u4e32\u63a5GA\u3001Adobe\u7b4910\u5e7e\u500b\u5176\u4ed6\u6578\u64da\u5e73\u53f0\u7684\u5e33\u6236\uff0c\u4e0d\u50c5\u80fd\u76f4\u63a5\u6574\u5408\u5831\u8868\uff0c\u4e5f\u80fd\u8b93\u4f60\u5728\u8abf\u6574\u5ee3\u544a\u7684\u540c\u6642\u76f4\u63a5\u67e5\u770b\u5176\u4ed6\u5de5\u5177\u7684\u6578\u64da\uff0c\u7701\u4e0b\u8a31\u591a\u81ea\u5df1\u5f59\u6574\u6bd4\u5c0d\u7684\u6642\u9593\u3002\u53e6\u5916\uff0c\u9084\u80fd\u4f7f\u7528GA\u7684\u6578\u64da\u4f5c\u70ba\u6295\u653e\u7684\u6b78\u56e0\u53ca\u81ea\u52d5\u5316\u689d\u4ef6\uff0c\u8b93\u4e0d\u6b78\u985e\u5728FB\u50cf\u7d20\u8a18\u9304\u7684\u4f7f\u7528\u8005\u4e5f\u80fd\u6301\u7e8c\u5730\u770b\u5230\u4f60\u7684\u5ee3\u544a\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10690\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Smartly02.png\" alt=\"\" width=\"612\" height=\"321\" \/><br \/>\n(\u4f7f\u7528GA\u6578\u64da\u505a\u70ba\u5ee3\u544a\u6295\u653e\u6b78\u56e0\uff0c\u53ef\u9054\u5230\u66f4\u5ee3\u7684\u5ee3\u544a\u5ba2\u7fa4\u3002\u5716\u7247\u622a\u81f3Smartly.io\u5b98\u7db2\u3002)<br \/>\n<span style=\"font-weight: 400;\">\u30fbAdEspresso\uff1a\u6709\u8de8\u5e73\u53f0\u5ee3\u544a\u6574\u5408\u529f\u80fd \uff0c\u4e0d\u50c5\u80fd\u540c\u6642\u5728IG\u5ee3\u544a\u3001Google Ads\u505aA\/B Test\uff0c\u5f59\u6574\u5831\u8868\u6642\u4e5f\u53ef\u4ee5\u540c\u6642\u89c0\u5bdf\u9019\u4e09\u500b\u5e73\u53f0\u7684\u6210\u6548\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10704\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/adespresso08.png\" alt=\"\" width=\"610\" height=\"381\" \/><br \/>\n(\u53ef\u4ee5\u76f4\u63a5\u67e5\u770b\u8de8\u5e73\u53f0\u7684A\/B Testing\u6210\u6548\u3002<span style=\"font-weight: 400;\">\u5716\u7247\u622a\u81f3AdEspresso\u5b98\u7db2\u3002<\/span>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E9%A0%90%E7%AE%97%E8%87%AA%E5%8B%95%E5%84%AA%E5%8C%96\"><\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\u9810\u7b97\u81ea\u52d5\u512a\u5316<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8abf\u6574\u5ee3\u544a\u9810\u7b97\u5f80\u5f80\u4e0d\u50c5\u662f\u589e\u6e1b\u91d1\u984d\u9019\u9ebc\u7c21\u55ae\uff0c\u540c\u6642\u9084\u8981\u8a55\u4f30\u6628\u65e5\u53ca\u5176\u4ed6\u5ee3\u544a\u7684\u6210\u6548\uff0c\u4e26\u8207GA\u7b49\u6578\u64da\u6216\u5e73\u53f0\u505a\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u52a0\u4e0a\u9019\u662f\u8207\u9322\u6700\u76f4\u63a5\u76f8\u95dc\u7684\u4e8b\u60c5\uff0c\u6bcf\u5929\u90fd\u5fc5\u9808\u78ba\u5be6\u8ffd\u8e64\u3002\u5982\u679c\u540c\u6642\u9032\u884c\u4e86\u5f88\u591a\u884c\u92b7\u6d3b\u52d5\uff0c\u5149\u662f\u6bcf\u65e5\u7684\u9810\u7b97\u8abf\u6574\u5c31\u6703\u5927\u5927\u5ef6\u9072\u4f60\u7684\u4e0b\u73ed\u6642\u9593\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u30fbAdEspresso\uff1a\u6703\u900f\u904e\u5206\u6790\u4f60\u7684FB\u6210\u6548\uff0c\u63d0\u4f9b\u6bcf\u65e5\u7684\u5ee3\u544a\u51fa\u50f9\u5efa\u8b70\uff0c\u8b93\u4f60\u53ef\u4ee5\u4f9d\u64da\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\u7684\u60c5\u6cc1\u4f86\u8abf\u6574\u4f60\u7684\u5ee3\u544a\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-10703\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/adespresso07.png\" alt=\"\" width=\"622\" height=\"389\" \/><br \/>\n(\u51fa\u50f9\u5efa\u8b70\u6703\u63d0\u4f9b\u6578\u64da\u5206\u6790\uff0c\u5728\u8abf\u6574\u5ee3\u544a\u6642\u53ef\u4f5c\u70ba\u53c3\u8003\u3002<span style=\"font-weight: 400;\">\u5716\u7247\u622a\u81f3AdEspresso\u5b98\u7db2\u3002<\/span>)<br \/>\n<span style=\"font-weight: 400;\">\u30fbSmartly.io\uff1a\u900f\u904e\u5f8c\u53f0\u7684AI\u8cc7\u6599\u5eab\u904b\u7b97\uff0c\u9054\u5230\u81ea\u52d5\u9810\u7b97\u512a\u5316\u3002\u7cfb\u7d71\u6703\u8996\u524d\u4e00\u5929\u7684\u6210\u6548\u505a\u667a\u80fd\u9810\u7b97\u5206\u914d\uff0c\u4e0d\u50c5\u8b93\u4f60\u4e0d\u7528\u81ea\u5df1\u8abf\u6574\u9810\u7b97\uff0c\u9084\u80fd\u5920\u767c\u63ee\u6bd4\u4eba\u5de5\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\uff0c\u5c07\u5ee3\u544a\u6210\u672c\u767c\u63ee\u81f3\u6700\u5927\u7684\u6548\u76ca\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10695\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/01\/Smartly03.png\" alt=\"\" width=\"1051\" height=\"583\" \/><br \/>\n\uff08\u900f\u904e\u5f37\u5927\u7684\u6578\u64da\u5206\u6790\uff0c\u6703\u6839\u64da\u5ee3\u544a\u6210\u6548\u505a\u9810\u7b97\u8abf\u6574\uff0c\u4ee5\u9054\u5230\u6700\u597d\u7684\u5ee3\u544a\u6548\u76ca\u3002\u5716\u7247\u622a\u81f3Smartly.io\u3002\uff09<br \/>\n<span style=\"font-weight: 400;\">\u7e3d\u7d50\u4ee5\u4e0a\u7684\u5de5\u5177\u529f\u80fd\uff1a<\/span><\/p>\n<div class=\"table-responsive\"><table style=\"height: 388px;\" width=\"675\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\" width=\"100\"><span style=\"font-weight: 400;\">\u5de5\u5177\u7279\u9ede<\/span><\/td>\n<td style=\"text-align: left;\" width=\"100\"><span style=\"font-weight: 400;\">Canva<\/span><\/td>\n<td style=\"text-align: left;\" width=\"100\"><span style=\"font-weight: 400;\">Smartly.io<\/span><\/td>\n<td style=\"text-align: left;\" width=\"100\"><span style=\"font-weight: 400;\">AdEspresso<\/span><\/td>\n<td style=\"text-align: left;\" width=\"100\"><span style=\"font-weight: 400;\">Qwaya<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6279\u91cf\u88fd\u4f5c\u5ee3\u544a<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6709\u591a\u6a23\u514d\u8cbb\u7d20\u6750\u6a21\u7248\u53ef\u4ee5\u5229\u7528<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u80fd\u6279\u91cf\u88fd\u4f5c\u7d20\u6750\u5ee3\u544a\u4e26\u8ffd\u8e64\u6210\u6548<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u53d7\u773e\u7d30\u5206\u8a2d\u5b9a<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u53ef\u540c\u6642\u88fd\u4f5c\u591a\u5247\u5ee3\u544a\u7d44\u5408<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u53ef\u540c\u6642\u88fd\u4f5c\u591a\u5247\u5ee3\u544a\u7d44\u5408<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u53ef\u88fd\u4f5c\u591a\u5247\u5ee3\u544a\u7d44\u5408<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5feb\u901f\u6574\u5408\u5831\u8868<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u63d0\u4f9b\u8d85\u904e10\u5bb6\u7684\u6578\u64da\u5831\u8868\u6574\u5408<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u80fd\u5920\u6574\u5408IG\u548cGA\u5ee3\u544a\u6210\u6548<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u80fd\u5920\u6574\u5408GA\u6578\u64da\u5831\u8868<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u9810\u7b97\u512a\u5316<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u900f\u904eAI\u904b\u9001\u53ef\u6bcf\u65e5\u81ea\u52d5\u512a\u5316<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u51fa\u50f9\u5efa\u8b70\u63d0\u9192<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7121<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u5176\u4ed6\u512a\u52e2<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u6709\u5927\u91cf\u6a21\u7248\u53ef\u88fd\u4f5c\u5716\u7247\u5ee3\u544a\u548c\u9650\u6642\u52d5\u614b<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u53ef\u7528GA\u6578\u64da\u505a\u70ba\u5ee3\u544a\u6295\u653e\u6b78\u56e0\uff0c\u6bd4FB\u5f8c\u53f0\u66f4\u7cbe\u7d30<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u53ef\u76f4\u63a5\u8a2d\u5b9a\u8de8\u5ee3\u544a\u5e73\u53f0\u7684A\/B Test<\/span><\/td>\n<td style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u6392\u7a0b\u5ee3\u544a\u6642\u9593\u8ef8\u53ef\u4ee5\u8a2d\u5b9a\u5f97\u6bd4FB\u66f4\u7cbe\u7d30<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%A8%E7%AC%AC%E4%B8%89%E6%96%B9%E5%B7%A5%E5%85%B7%E9%81%94%E5%88%B0%E7%B2%BE%E6%BA%96%E7%9A%84%E7%A4%BE%E7%BE%A4%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-weight: 400;\">\u7528\u7b2c\u4e09\u65b9\u5de5\u5177\u9054\u5230\u7cbe\u6e96\u7684\u793e\u7fa4\u884c\u92b7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u81ea\u52d5\u5316\u7684\u7b2c\u4e09\u65b9\u5de5\u5177\u53ef\u4ee5\u5927\u5927\u5730\u63d0\u5347\u4f60\u7684\u5ee3\u544a\u6548\u76ca\uff0c\u4e26\u8b93\u4f60\u7684\u5ee3\u544a\u80fd\u5920\u66f4\u7cbe\u6e96\u5730\u66dd\u5149\u7d66\u9867\u5ba2\u3002\u5728<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/12\/2018-growth-hacker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2018\u5e7412\u6708\u7684\u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\uff0c\u6bcf\u4f4d\u96fb\u5546\u5275\u8fa6\u4eba\u90fd\u63d0\u5230\u7d93\u71df\u793e\u7fa4\u7684\u91cd\u8981\u6027\uff1a\u597d\u7684\u793e\u7fa4\u5ee3\u544a\u8981\u80fd\u5e6b\u52a9\u4f60\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u66f4\u9700\u8981\u66dd\u5149\u7d66\u5c0d\u7684\u65cf\u7fa4\u3002<\/span><span style=\"font-weight: 400;\">Smartly.io\u7684\u6771\u5357\u4e9e\u5340\u8cc7\u6df1\u696d\u52d9\u7d93\u7406Alton\u4e5f\u5206\u4eab\u4e86\u5728\u5176\u4ed6\u96fb\u5546\u904b\u7528\u81ea\u52d5\u5316\u6295\u653e\u548c\u7d20\u6750\u6279\u91cf\u88fd\u4f5c\u7684\u6210\u529f\u6848\u4f8b\uff0c\u4e0d\u50c5\u8b93CPM\u6210\u672c\u4e0b\u964d20%\uff0c\u6574\u9ad4\u884c\u92b7\u6210\u6548\u4e5f\u63d0\u5347\u4e8640%\u3002<\/span><br \/>\n<span style=\"font-weight: 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\/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u793e\u7fa4\u884c\u92b7\u4e00\u76f4\u662f\u53f0\u7063\u96fb\u5546\u5f88\u95dc\u6ce8\u7684\u8b70\u984c\uff0c\u56e0\u70ba\u9019\u4e0d\u50c5\u662f\u66dd\u5149\u7ba1\u9053\uff0c\u66f4\u8207\u696d\u7e3e\u606f\u606f\u76f8\u95dc\u3002\u6839\u64daWe Are Social\u7684\u7d71 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[558,46],"tags":[137],"class_list":["post-10675","post","type-post","status-publish","format-standard","hentry","category-social-marketing","category-martech-event","tag-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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