{"id":10781,"date":"2019-07-24T12:29:45","date_gmt":"2019-07-24T04:29:45","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10781"},"modified":"2024-09-18T11:53:48","modified_gmt":"2024-09-18T03:53:48","slug":"google-ads-performance","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-performance\/","title":{"rendered":"Google Ads \u5ee3\u544a\u6210\u6548\u600e\u9ebc\u770b\uff1f\u5e36\u4f60\u7834\u89e3\u5ee3\u544a\u6578\u64da\u6307\u6a19\uff01"},"content":{"rendered":"<p>\u5728\u6578\u4f4d\u6d6a\u6f6e\u4e0b\uff0c\u6bcf\u9593\u516c\u53f8\u90fd\u60f3\u900f\u904e\u6578\u4f4d\u5ee3\u544a\u89f8\u53ca\u66f4\u591a\u6d88\u8cbb\u8005\uff0c\u4f86\u64f4\u5927\u5e02\u5834\u4efd\u984d\u3001\u653b\u4f54\u6d88\u8cbb\u8005\u7684\u8377\u5305..\u7b49\u7b49\uff0c\u4f46\u5728\u6295\u653e\u5ee3\u544a\u7684\u540c\u6642\uff0c\u8981\u5982\u4f55\u5b9a\u7fa9\u9019\u6b21\u57f7\u884c\u7684\u5ee3\u544a\u6210\u6548\u5230\u5e95\u597d\u4e0d\u597d\uff1f\u9996\u5148\u8981\u505a\u7684\u8ab2\u984c\u5c31\u662f\u91d0\u6e05\u60f3\u8981\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u9019\u8aaa\u8d77\u4f86\u7c21\u55ae\uff0c\u4f46\u5728\u5be6\u969b\u57f7\u884c\u6642\uff0c\u6642\u5e38\u6703\u628a\u300c\u5ee3\u544a\u76ee\u6a19\u300d\u62cb\u5728\u8166\u5f8c\uff0c\u540c\u6642\u60f3\u8981\u6d41\u91cf\u9ad8\u3001\u6392\u540d\u7b2c\u4e00\u3001\u8f49\u63db\u597d\u3001\u53c8\u4e0d\u60f3\u82b1\u5927\u9322\uff1b\u4f46\u73fe\u5be6\u662f\u5728\u6709\u9650\u7684\u5ee3\u544a\u9810\u7b97\u4e0b\uff0c\u9b5a\u8207\u718a\u638c\u662f\u4e0d\u53ef\u517c\u5f97\u7684\u3002<br \/>\n\u70ba\u4e86\u4e0d\u8b93\u516c\u53f8\u7684\u5ee3\u544a\u9810\u7b97\u653e\u6c34\u6d41\uff0c\u7136\u5f8c\u53c8\u7121\u5f9e\u4e86\u89e3\u57f7\u884c\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u5404\u7a2e\u6548\u61c9\uff0c\u6211\u5011\u5206\u4eab\u5728\u8a55\u4f30\u5ee3\u544a\u6210\u6548\u6642\uff0c\u5e7e\u500b\u6578\u64da\u6307\u6a19\u53c3\u8003\uff1aCPC\u3001CPM\u3001CPA\u3001SOV\u7b49\u4e0d\u540c\u7684\u5be9\u8996\u89d2\u5ea6\u3002\u4f9d\u64da\u6578\u64da\u4f86\u8abf\u6574\u6295\u653e\u65b9\u5f0f\u3001\u7b56\u7565\u6703\u66f4\u6709\u76ee\u6a19\uff0c\u8b93\u5ee3\u544a\u6210\u6548\u4e00\u6b65\u6b65\u5411\u4e0a\u63d0\u5347\uff0c\u5728\u5f80\u5f8c\u6c7a\u7b56\u6642\u4e5f\u80fd\u52a0\u5feb\u8173\u6b65\uff0c\u6bcf\u5206\u9322\u4e0d\u6703\u82b1\u5f97\u4e0d\u660e\u4e0d\u767d\uff0c\u751a\u81f3\u5728\u5ee3\u544a\u6210\u6548\u597d\u60f3\u8981\u52a0\u78bc\u6642\uff0c\u5c31\u5927\u81bd\u52a0\u78bc\uff0c\u8a72\u6e1b\u78bc\u6642\u4e5f\u4e0d\u7528\u592a\u904e\u7336\u8c6b\uff01<br \/>\n<em>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/em><br \/>\n<em><a href=\"https:\/\/www.awoo.com.tw\/blog\/digital-ads-abbreviations\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPC\u3001PPC\u3001SOV\u662f\u4ec0\u9ebc\uff1f\u4f60\u9700\u8981\u77e5\u9053\u7684\u6578\u4f4d\u5ee3\u544a\u7e2e\u5beb\u5927\u88dc\u5e16<\/a><\/em><br \/>\nTL;DR \u6587\u7ae0\u592a\u9577\u4f46\u6642\u9593\u4e0d\u5920\uff0c\u6c92\u95dc\u4fc2\u53ef\u4ee5\u8df3\u8457\u770b<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-performance\/#1%E5%BB%A3%E5%91%8A%E5%9C%A8%E7%B7%9A%E6%99%82%E6%AE%B5\" >1.\u5ee3\u544a\u5728\u7dda\u6642\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-performance\/#2%E5%BB%A3%E5%91%8A%E6%9B%9D%E5%85%89%E4%BD%94%E6%9C%89%E7%8E%87Share_of_Voice\" >2.\u5ee3\u544a\u66dd\u5149\u4f54\u6709\u7387(Share of Voice)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-performance\/#3%E8%A9%95%E4%BC%B0%E9%97%9C%E9%8D%B5%E5%AD%97%E7%B5%84%E7%9A%84%E5%AE%8C%E6%95%B4%E6%80%A7\" >3.\u8a55\u4f30\u95dc\u9375\u5b57\u7d44\u7684\u5b8c\u6574\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-performance\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A9%95%E4%BC%B0%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%EF%BC%8C%E8%BC%83%E5%B8%B8%E6%B3%A8%E6%84%8F%E5%93%AA%E4%BA%9B%E6%95%B8%E6%93%9A%E6%8C%87%E6%A8%99%EF%BC%9F\"><\/span>\u8a55\u4f30\u5ee3\u544a\u6210\u6548\uff0c\u8f03\u5e38\u6ce8\u610f\u54ea\u4e9b\u6578\u64da\u6307\u6a19\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E6%B3%A8%E9%87%8D%E7%B6%B2%E7%AB%99%E6%B5%81%E9%87%8F%E7%9A%84%E6%8F%90%E5%8D%87\"><\/span>1.\u6ce8\u91cd\u7db2\u7ad9\u6d41\u91cf\u7684\u63d0\u5347<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u7db2\u7ad9\u4f7f\u7528\u8005\u504f\u5c11\u3001\u6216\u662f\u60f3\u5c07\u7db2\u7ad9\u6d41\u91cf\u518d\u63a8\u5347\u4e00\u6ce2\u6642\uff0c\u6211\u5011\u6703\u8003\u616e\u5229\u7528\u5ee3\u544a\u4f86\u63d0\u5347\u6574\u9ad4\u6d41\u91cf\u3002<br \/>\n\u5ee3\u544a\u76ee\u6a19\u6703\u9078\u64c7\u63d0\u5347\u300c\u9ede\u64ca\u6b21\u6578\u300d\u70ba\u7db2\u7ad9\u5e36\u4f86\u4eba\u6f6e\u3002\u95dc\u9375\u5b57\u5ee3\u543f\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u6578\u64da\u6307\u6a19\uff0c\u6211\u5011\u6703\u53c3\u8003\u300c\u5e73\u5747\u55ae\u6b21\u9ede\u64ca\u6210\u672c(cost-per-click\uff1bCPC)\u300d\uff0c\u671f\u671b\u5728\u4f4e\u9ede\u64ca\u6210\u672c\u6709\u9650\u9810\u7b97\u4e0b\u5c07\u9ede\u64ca\u6b21\u6578\u6700\u5927\u5316\u3002<br \/>\n\u56e0\u6b64\uff0c\u5728\u5ee3\u544a\u4e0a\u6211\u5011\u900f\u904e\u964d\u4f4eCPC\u70ba\u7db2\u7ad9\u5e36\u4f86\u6700\u591a\u7684\u4eba\u6f6e\uff0c\u540c\u6642\u5fc5\u9808\u95dc\u6ce8\uff0c\u51fa\u50f9\u7684\u9ad8\u4f4e\u5c0d\u95dc\u9375\u5b57\u5ee3\u543f\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u6210\u6548\u7684\u5f71\u97ff\u3002<\/p>\n<ul>\n<li>\u95dc\u9375\u5b57\u5ee3\u543f<\/li>\n<\/ul>\n<p>\u89c0\u5bdf\u9ede\u64ca\u7387\u7684\u6578\u64da\u8868\u73fe\uff0c\u662f\u5426\u56e0CPC\u51fa\u50f9\u904e\u4f4e\uff0c\u800c\u7121\u6cd5\u8207\u5176\u4ed6\u5ee3\u544a\u7af6\u722d\u7248\u4f4d\u5c0e\u81f4\u9ede\u64ca\u7387\u592a\u4f4e\uff0c\u6c92\u6709\u5be6\u8cea\u5730\u5e36\u9032\u6d41\u91cf\uff0c\u56e0\u6b64\u6211\u5011\u9700\u8981\u5728\u9ede\u64ca\u7387\u8207CPC\u4e0a\u53d6\u5f97\u4e00\u500b\u5e73\u8861\u3002<\/p>\n<ul>\n<li>\u591a\u5a92\u9ad4\u5ee3\u544a<\/li>\n<\/ul>\n<p>\u89c0\u5bdfCPC\u51fa\u50f9\u7684\u9ad8\u4f4e\uff0c\u662f\u5426\u5f71\u97ff\u591a\u5a92\u9ad4\u7684\u5ee3\u544a\u66dd\u5149\u91cf\uff0c\u6709\u4e9b\u60c5\u6cc1\u662f\u51fa\u50f9\u592a\u4f4e\uff0c\u5c0e\u81f4\u66dd\u5149\u91cf\u4e0d\u8db3\u6216\u5ee3\u544a\u6295\u905e\u53d7\u963b\uff0c\u767c\u751f\u6f5b\u5728\u9867\u5ba2\u770b\u4e0d\u5230\u5ee3\u544a\uff0c\u6d41\u91cf\u4e5f\u5c0e\u4e0d\u9032\u4f86\u7684\u7a98\u5883\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E6%9C%9F%E6%9C%9B%E6%8F%90%E5%8D%87%E5%93%81%E7%89%8C%E7%9F%A5%E5%90%8D%E5%BA%A6\"><\/span>2.\u671f\u671b\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u54c1\u724c\u610f\u8b58\u7684\u63d0\u5347\u9700\u8981\u900f\u904e\u591a\u91cd\u7ba1\u9053\u7684\u5ba3\u50b3\uff0c\u671f\u671b\u505a\u5230\u5e02\u5834\u80fd\u898b\u5ea6\u63d0\u5347\uff0c\u8b93\u8d8a\u591a\u4eba\u8a8d\u8b58\uff0c\u5f9e\u5ee3\u544a\u89d2\u5ea6\u4f86\u8aaa\uff0c\u5ee3\u544a\u76ee\u6a19\u6211\u5011\u591a\u534a\u6703\u9078\u64c7\uff1a\u591a\u5a92\u9ad4\u5ee3\u544a\u4ee5\u300c\u66dd\u5149\u91cf\u300d\u70ba\u4e3b\uff0c\u95dc\u9375\u5b57\u5ee3\u543f\u4ee5\u300c\u5e73\u5747\u6392\u540d\u300d\u70ba\u8f14\uff0c\u7406\u60f3\u72c0\u614b\u662f\u8b93\u770b\u904e\u7684\u4f7f\u7528\u8005\u90fd\u80fd\u8a18\u4f4f\u4f60\u7684\u54c1\u724c\u3001\u7522\u54c1\uff0c\u4e0d\u7ba1\u662f\u900f\u904e\u5716\u6587\u5ee3\u544a\u4f86\u5927\u91cf\u66dd\u5149\u6216\u662f\u900f\u904e\u95dc\u9375\u5b57\u5ee3\u543f\u6436\u4f54\u641c\u5c0b\u7248\u9762\u7684\u9802\u7aef\u66dd\u5149\uff0c\u900f\u904e\u9019\u6a23\u7684\u65b9\u5f0f\u4f86\u63d0\u5347\u4f7f\u7528\u8005\u5c0d\u54c1\u724c\u7684\u5370\u8c61\uff0c\u8f49\u63db\u8207\u9ede\u64ca\u53cd\u800c\u4e0d\u662f\u5ee3\u544a\u76ee\u6a19\u91cd\u9ede\uff0c\u800c\u53c3\u8003\u7684\u6578\u64da\u6703\u8457\u58a8\u5728\u300c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c(Cost Per 1000 impression\uff1bCPM) \u53ca \u5e73\u5747\u6392\u540d \u300d<\/p>\n<ul>\n<li>\u95dc\u9375\u5b57\u5ee3\u543f<\/li>\n<\/ul>\n<p>\u95dc\u9375\u5b57\u6392\u540d\u63d0\u5347\uff0c\u76ee\u7684\u662f\u70ba\u4e86\u4f7f\u7528\u8005\u5728\u641c\u5c0b\u6642\uff0c\u80fd\u7b2c\u4e00\u6642\u9593\u770b\u898b\u54c1\u724c\u6240\u8ca9\u552e\u7684\u670d\u52d9\u3001\u5546\u54c1\uff0c\u5229\u7528\u63d0\u9ad8\u9ede\u64ca\u51fa\u50f9\u4e26\u4e14\u6539\u5584<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722122\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ee3\u544a\u8a55\u7d1a\u5206\u6578<\/a>\u4f86\u9054\u5230\u6392\u540d\u63d0\u5347\uff0c\u540c\u6642\u4e5f\u8a72\u8861\u91cf\uff0c\u9810\u7b97\u65b9\u9762\u662f\u5426\u80fd\u652f\u6490\u9ad8\u9ede\u64ca\u6210\u672c\u3002<\/p>\n<ul>\n<li>\u591a\u5a92\u9ad4\u5ee3\u544a<\/li>\n<\/ul>\n<p>\u6211\u5011\u76e1\u53ef\u80fd\u5730\u512a\u5316\u5ee3\u544a\u8a2d\u5b9a\u4ee5\u964d\u4f4eCPM\uff0c\u4f86\u9054\u5230\u6709\u9650\u9810\u7b97\u4e0b\u5c07\u66dd\u5149\u91cf\u6700\u5927\u5316\u3002\u540c\u6642\u6ce8\u610f\u66dd\u5149\u7248\u9762\u662f\u5426\u5728\u9069\u5408\u7684\u7db2\u7ad9\u4e0a\uff0c\u6216\u505a\u9032\u4e00\u6b65\u7684\u6392\u9664\u3002<br \/>\n\u5f8c\u7e8c\u6211\u5011\u4e5f\u80fd\u5229\u7528<a href=\"https:\/\/trends.google.com.tw\/trends\/?geo=TW\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a>\u3001\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\uff0c\u4f86\u89c0\u5bdf\u54c1\u724c\u7684\u641c\u5c0b\u91cf\u662f\u5426\u56e0\u70ba\u6295\u653e\u5ee3\u544a\u800c\u63d0\u5347\uff0c\u800c\u7576\u5ee3\u544a\u6295\u653e\u5230\u4e00\u500b\u8f03\u7a69\u5b9a\u7684\u968e\u6bb5\u5c31\u53ef\u4ee5\u9081\u5411\u4e0b\u500b\u76ee\u6a19\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E6%B3%A8%E9%87%8D%E8%BD%89%E6%8F%9B%E8%88%87%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\"><\/span>3.\u6ce8\u91cd\u8f49\u63db\u8207\u6295\u8cc7\u5831\u916c\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u505a\u5ee3\u544a\u7121\u975e\u5c31\u662f\u5e0c\u671b\u5e36\u9032\u5be6\u8cea\u7684\u4ea4\u6613\u6216\u8aee\u8a62\uff0c\u5728\u5ee3\u544a\u76ee\u6a19\u4e0a\u901a\u5e38\u6211\u5011\u6703\u4ee5\u300c\u5e73\u5747\u55ae\u6b21\u8f49\u63db\u6210\u672c(cost-per-acquisition\uff1bCPA \u300d\u3001\u300cROAS ; Return on Ad Spending\u300d\u4f5c\u70ba\u8a55\u4f30\u5ee3\u544a\u6210\u6548\u7684\u6307\u6a19\uff0c\u638c\u63e1\u9019\u5169\u7a2e\u6578\u64da\u72c0\u6cc1\uff0c\u96a8\u6642\u5f97\u77e5\u5ee3\u544a\u662f\u5426\u767c\u63ee\u6548\u76ca\uff0c\u4ee5\u53ca\u6c7a\u5b9a\u9810\u7b97\u7684\u5206\u914d\u6bd4\u4f8b\uff0c\u4f8b\u5982\u767c\u73feA\u5ee3\u544a\u6d3b\u52d5\u7684CPA\u7279\u5225\u4f4e\u6216ROAS\u8868\u73fe\u7279\u597d\uff0c\u90a3\u9ebc\u6211\u5011\u5c31\u53ef\u4ee5\u8003\u616e\u628a\u6210\u6548\u4e0d\u597d\u7684\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u964d\u4f4e\uff0c\u63d0\u9ad8A\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\uff0c\u4ee5\u5229\u53bb\u722d\u53d6\u66f4\u591a\u7684\u8f49\u63db\u3002<br \/>\n\u56e0\u6b64\uff0c\u5728\u5ee3\u544a\u4e0a\u6211\u5011\u76e1\u53ef\u80fd\u5730\u53bb\u964d\u4f4eCPA\u3001\u63d0\u5347ROAS\uff0c\u518d\u4ee5\u52a0\u78bc\u9810\u7b97\u7684\u65b9\u5f0f\uff0c\u63d0\u5347\u6574\u9ad4\u7684\u5ee3\u544a\u6210\u6548\uff0c\u9054\u5230\u4e00\u500b\u6b63\u6210\u9577\u7684\u76ee\u6a19\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%95%E6%99%82%E8%A9%B2%E8%BF%BD%E5%8A%A0%E5%BB%A3%E5%91%8A%E9%A0%90%E7%AE%97%EF%BC%9F%E4%BD%95%E6%99%82%E8%A9%B2%E9%99%8D%E4%BD%8E%E5%BB%A3%E5%91%8A%E9%A0%90%E7%AE%97%EF%BC%9F\"><\/span>\u4f55\u6642\u8a72\u8ffd\u52a0\u5ee3\u544a\u9810\u7b97\uff1f\u4f55\u6642\u8a72\u964d\u4f4e\u5ee3\u544a\u9810\u7b97\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E5%BB%A3%E5%91%8A%E5%9C%A8%E7%B7%9A%E6%99%82%E6%AE%B5\"><\/span>1.\u5ee3\u544a\u5728\u7dda\u6642\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5ee3\u544a\u6295\u653e\u7406\u60f3\u72c0\u614b\u70ba24\u5c0f\u6642\u90fd\u80fd\u64ad\u653e\uff0c\u4f7f\u7528\u8005\u5728\u4efb\u4f55\u6642\u9593\u9ede\u90fd\u80fd\u770b\u898b\u5ee3\u544a\uff0c\u628a\u63e1\u6bcf\u500b\u4fc3\u6210\u8f49\u63db\u7684\u6a5f\u6703\uff0c\u9019\u901a\u5e38\u9700\u8981\u6709\u8f03\u5bec\u88d5\u7684\u9810\u7b97\u624d\u80fd\u505a\u5230\uff0c\u6240\u4ee5\u5982\u679c\u56e0\u70ba\u9810\u7b97\u6709\u9650\u7684\u72c0\u614b\u4e0b\uff0c\u901a\u5e38\u6211\u5011\u6703\u628a\u9810\u7b97\u653e\u5728\u6210\u6548\u8f03\u597d\u7684\u6642\u6bb5\u4e0a\uff0c\u4f8b\u5982\u767d\u5929+\u665a\u4e0a\u7684\u9ec3\u91d1\u6642\u6bb5\uff0c\u6e1b\u5c11\u51cc\u6668\u7684\u6295\u905e\uff0c\u4f46\u842c\u4e00\u4f60\u7684\u5ee3\u544a\u5728\u4e2d\u5348\u5c31\u628a\u9810\u7b97\u82b1\u5b8c\uff0c\u6574\u500b\u4e0b\u5348+\u665a\u4e0a\uff0c\u56e0\u9810\u7b97\u4e0d\u8db3\u800c\u5b8c\u5168\u6c92\u6709\u5ee3\u544a\u66dd\u5149\u6a5f\u6703\uff0c\u89f8\u53ca\u4e0d\u5230\u4f60\u7684\u6f5b\u5728\u9867\u5ba2\uff0c\u9019\u6642\u5019\u5c31\u662f\u8a72\u8003\u616e\u5ee3\u544a\u7684\u52a0\u78bc\u56c9\uff01(\u4f46\u53ef\u80fd\u56e0\u7522\u696d\u7684\u4e0d\u540c\uff0c\u800c\u6295\u653e\u6642\u6bb5\u53ef\u80fd\u4e0d\u540c\uff0c\u518d\u81ea\u884c\u659f\u914c)<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E5%BB%A3%E5%91%8A%E6%9B%9D%E5%85%89%E4%BD%94%E6%9C%89%E7%8E%87Share_of_Voice\"><\/span>2.\u5ee3\u544a\u66dd\u5149\u4f54\u6709\u7387(Share of Voice)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads\u5ee3\u544a\u63d0\u4f9bSOV\u6307\u6a19\uff0c\u53bb\u8861\u91cf\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd\uff1a<br \/>\n100%\u5ee3\u544a\u66dd\u5149\u4f54\u6709\u7387 = \u66dd\u5149\u6bd4\u91cd% + \u9810\u7b97\u932f\u5931\u7684\u66dd\u5149\u6bd4\u91cd% + \u8a55\u7d1a\u932f\u5931\u7684\u66dd\u5149\u6bd4\u91cd%<br \/>\n\u8209\u500b\u4f8b\u5b50\u300c\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd50%+\u9810\u7b97\u932f\u593140\uff05+\u8a55\u7d1a\u932f\u593110%\u300d\uff1a<br \/>\n\u8868\u793a\u7576\u4f7f\u7528\u8005\u641c\u5c0b10\u6b21\u4f60\u6240\u6295\u653e\u7684\u95dc\u9375\u5b57\u6642\uff0c\u6703\u67095\u6b21\u89f8\u767c\u6211\u5011\u7684\u5ee3\u544a\uff0c\u53e6\u5916\u5931\u53bb\u7684\u90a35\u6b21\uff0c\u67094\u6b21\u662f\u56e0\u70ba\u6574\u9ad4\u9810\u7b97\u4e0d\u8db3\uff0c\u6240\u4ee5\u5ee3\u544a\u6c92\u6709\u66dd\u5149\uff0c1\u6b21\u662f\u56e0\u70ba<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ee3\u544a\u8a55\u7d1a<\/a>\u4f4e\u800c\u6c92\u6709\u89f8\u767c\u6211\u5011\u5ee3\u544a\u3002<br \/>\n\u82e5\u8981\u63d0\u5347\u5ee3\u544a\u66dd\u5149\u4f54\u6bd4\uff0c\u89c0\u5bdf\u4e00\u4e0b\u6307\u6a19\uff0c\u662f\u9700\u8981\u653e\u5927\u9810\u7b97\u9084\u662f\u6539\u5584\u5ee3\u544a\u8a55\u7d1a\uff0c\u5f9e\u53e6\u5916\u4e00\u500b\u89d2\u5ea6\u4f86\u8aaa\uff0c\u7576\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd\u5df2\u5230\u905485\uff05\u4ee5\u4e0a\uff0c\u4e5f\u53ef\u8003\u616e\u628a\u9810\u7b97\u904b\u7528\u5728\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u4e0a\uff0c\u505a\u9032\u4e00\u6b65\u5730\u5ee3\u544a\u512a\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E8%A9%95%E4%BC%B0%E9%97%9C%E9%8D%B5%E5%AD%97%E7%B5%84%E7%9A%84%E5%AE%8C%E6%95%B4%E6%80%A7\"><\/span>3.\u8a55\u4f30\u95dc\u9375\u5b57\u7d44\u7684\u5b8c\u6574\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6578\u4f4d\u5ee3\u544a\u77ac\u606f\u842c\u8b8a\uff0c\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u4e5f\u6703\u5728\u8b8a\u5316\uff0c\u4f8b\u5982\u81c9\u4f7f\u7528\u7684\u300c\u7cbe\u83ef\u6db2\u300d\uff0c\u4f7f\u7528\u8005\u53ef\u80fd\u6703\u7528\u300c\u7cbe\u83ef\u6cb9\u300d\u300c\u4fdd\u6fd5\u971c\u300d\u300c\u4fdd\u990a\u6cb9\u300d\u300c\u6cb9\u4fdd\u990a\u300d\u6cdb\u6307\u540c\u4e00\u7522\u54c1\u7528\u4e0d\u540c\u5b57\u8a5e\u9032\u884c\u641c\u5c0b\uff0c\u76ee\u7684\u4e5f\u53ef\u80fd\u90fd\u4e0d\u540c\uff0c\u7576\u8cfc\u8cb7\u7684\u95dc\u9375\u5b57\u4e0d\u5920\u5168\u9762\uff0c\u4e5f\u4e0d\u78ba\u5b9a\u9078\u64c7\u7684\u5b57\u7d44\u662f\u4e0d\u662f\u771f\u6b63\u9069\u5408\u3001\u9069\u7576\uff0c\u8981\u96a8\u6642\u6d1e\u5bdf\u4fdd\u6301\u8abf\u6574\u5ee3\u544a\/\u9810\u7b97\u5730\u5f48\u6027\uff0c\u624d\u662f\u6293\u4f4f\u6f5b\u5728\u9867\u5ba2\u7684\u4e0a\u4e0a\u4e4b\u7b56\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u7684\u5ee3\u544a\u6578\u64da\u6307\u6a19\uff0c\u4e0d\u7ba1\u662f\u9ede\u64ca\u3001\u66dd\u5149\u3001\u8f49\u63db\u3001\u6536\u76ca\u7b49\u5404\u65b9\u9762\uff0c\u6709\u6982\u5ff5\u5f8c\u5c31\u80fd\u77e5\u66c9\u76ee\u7684\u4e0d\u540c\u505a\u6cd5\u4e0d\u540c\uff0c\u9810\u7b97\u8207\u51fa\u50f9\u66f4\u662f\u4e00\u9580\u5b78\u554f\uff0c\u60f3\u8fa6\u6cd5\u627e\u5230\u4e00\u500b\u5e73\u8861\u7684\u751c\u871c\u9ede\u5f88\u91cd\u8981\uff01\u8b93\u6d41\u91cf\u9032\u7684\u4f86\uff0c\u7db2\u7ad9\u767c\u5927\u8ca1\uff0c\u4e5f\u662f\u6bcf\u500b\u5ee3\u544a\u4e3b\u7684\u5fc3\u8072\uff0c\u4f46\u4e5f\u5225\u5fd8\u4e86\u6700\u521d\u8877\u60f3\u8981\u9054\u6210\u5ee3\u544a\u76ee\u7684\u662f\u4ec0\u9ebc\uff0c\u7576\u6578\u64da\u6307\u6a19\u4e0a\u6709\u4e86\u8b8a\u5316\uff0c\u4e5f\u8a31\u662f\u53cd\u61c9\u51fa\u5e02\u5834\u7684\u6539\u8b8a\uff0c\u6216\u8a31\u6211\u5011\u80fd\u7b2c\u4e00\u6642\u9593\u5728\u6307\u6a19\u4e2d\u55c5\u51fa\u4e00\u4e9b\u5473\u9053\uff0c\u627e\u5230\u4e00\u4e9b\u86db\u7d72\u99ac\u8de1\uff0c\u76e1\u5feb\u505a\u51fa\u56de\u61c9\uff0c\u6301\u7e8c\u5730\u8b93\u5ee3\u544a\u66ff\u6211\u5011\u627e\u5230\u66f4\u591a\u7684\u6f5b\u5728\u9867\u5ba2\u5427\uff01<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/quality-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ads\u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u5225\u518d\u628a\u54c1\u8cea\u5206\u6578\u8ddf\u7e3e\u6548\u5283\u4e0a\u7b49\u865f\uff01<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6578\u4f4d\u6d6a\u6f6e\u4e0b\uff0c\u6bcf\u9593\u516c\u53f8\u90fd\u60f3\u900f\u904e\u6578\u4f4d\u5ee3\u544a\u89f8\u53ca\u66f4\u591a\u6d88\u8cbb\u8005\uff0c\u4f86\u64f4\u5927\u5e02\u5834\u4efd\u984d\u3001\u653b\u4f54\u6d88\u8cbb\u8005\u7684\u8377\u5305..\u7b49\u7b49\uff0c\u4f46\u5728\u6295\u653e\u5ee3\u544a\u7684 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