{"id":10811,"date":"2019-04-25T14:13:49","date_gmt":"2019-04-25T06:13:49","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10811"},"modified":"2024-09-18T12:03:16","modified_gmt":"2024-09-18T04:03:16","slug":"google-ads-e-commerce-strategy","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/","title":{"rendered":"Google Ads \u5ee3\u544a\u7b56\u7565\u89e3\u6790\uff1a\u54c1\u724c\u96fb\u5546 vs. \u5782\u76f4\u96fb\u5546"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60f3\u8981\u7528 Google Ads \u6253\u5ee3\u544a\uff0c\u5230\u5e95\u6709\u6c92\u6709\u4ec0\u9ebc\u7bc4\u4f8b\u6216SOP\u53ef\u4ee5\u9075\u7167\u8457\u64cd\u4f5c\u3001\u5efa\u69cb\uff1f\u4f60\u5f88\u53ef\u80fd\u6703\u767c\u73fe\u7db2\u8def\u4e0a\u67e5\u5230\u7684\u8cc7\u6599\u5927\u90fd\u53ea\u662f\u7c21\u55ae\u5e7e\u53e5\u5e36\u904e\u3001\u7136\u5f8c\u5e95\u4e0b\u9644\u4e0a\u4e00\u500b\u806f\u7d61\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u8868\u55ae\uff0c\u6c92\u4e86\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u90e8\u5206\u5546\u696d\u8003\u91cf\uff08\u82e5\u5168\u6559\u4f60\u4e86\u5ee3\u544a\u4ee3\u7406\u5546\u8c48\u4e0d\u662f\u8cfa\u4e0d\u5230\u9322\u4e86\uff09\u5916\uff0c\u7684\u78ba\u9019\u500b\u8b70\u984c\u5f88\u96e3\u6709\u500b\u6a19\u6e96\u7b54\u6848\u3002\u539f\u56e0\u662f<\/span><b>\u5ee3\u544a\u67b6\u69cb\u591a\u534a\u6703\u96a8\u300c\u7522\u696d\u985e\u5225\u300d\u7684\u4e0d\u540c\u800c\u6709\u6240\u5dee\u7570\uff1b\u800c\u65bc\u540c\u500b\u7522\u696d\u5225\u4e2d\uff0c\u300c\u5ee3\u544a\u76ee\u6a19\u300d\u7684\u4e0d\u540c\u8b93\u5ee3\u544a\u7b56\u7565\u51fa\u73fe\u5206\u6b67\u3002<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u672c\u7bc7\u6587\u7ae0\u4ee5\u300c\u96fb\u5546\u300d\u70ba\u4f8b\uff0c\u8207\u5927\u5bb6\u804a\u804a\u5176\u4e2d\u7684\u7709\u7709\u89d2\u89d2\u3002<\/span><\/p>\r\n<h1><span style=\"color: #3366ff;\"><b>\u4e86\u89e3\u81ea\u5df1\uff1a\u91d0\u6e05\u4f01\u696d\u578b\u614b\u8207\u76ee\u6a19<\/b><\/span><\/h1>\r\n<p><span style=\"font-weight: 400;\">\u9019\u7bc7\u4e0d\u662f\u5fc3\u9748\u96de\u6e6f\uff0c\u9019\u88e1\u6307\u7684\u662f\u2014\u2014\u4e86\u89e3\u81ea\u5df1\u516c\u53f8\u662f\u300c\u8ce3\u7522\u54c1\u300d\u9084\u662f\u300c\u8ce3\u670d\u52d9\u300d\u3001\u5ee3\u544a\u76ee\u6a19\u662f\u300c\u63d0\u9ad8\u6536\u76ca\u300d\u9084\u662f\u300c\u54c1\u724c\u5370\u8c61\u300d\uff1f<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u662f\u96fb\u5546\u5e73\u53f0\uff0c\u5ee3\u544a\u76ee\u6a19\u4e0d\u5916\u4e4e\u5c31\u662f\u300c<\/span><b>\u8ce3\u7522\u54c1<\/b><span style=\"font-weight: 400;\">\u300d\u8207\u300c<\/span><b>\u63d0\u9ad8\u6536\u76ca<\/b><span style=\"font-weight: 400;\">\u300d\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u4f46\uff0c\u96fb\u5546\u5e73\u53f0\u53c8\u7d30\u5206\u70ba\u300c\u54c1\u724c\u96fb\u5546\u300d\u8ddf\u300c\u5782\u76f4\u96fb\u5546\u300d\u5169\u7a2e\uff0c\u5e73\u5e73\u90fd\u662f\u96fb\u5546\u5e73\u53f0\uff0c\u5176\u5546\u54c1\u7d44\u6210\u53ef\u5929\u5dee\u5730\u9060\uff0c\u9019\u6703\u5927\u5927\u5f71\u97ff\u5ee3\u544a\u8a72\u5982\u4f55\u5efa\u69cb\u3002<\/span><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/#%E5%85%A9%E8%80%85%E5%B7%AE%E7%95%B0%E5%9C%A8%E6%96%BC%E3%80%8C%E5%93%81%E7%89%8C%E6%95%B8%E3%80%8D\" >\u5169\u8005\u5dee\u7570\u5728\u65bc\u300c\u54c1\u724c\u6578\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/#%E5%BB%A3%E5%91%8A%E6%9E%B6%E6%A7%8B%E7%AE%A1%E7%90%86\" >\u5ee3\u544a\u67b6\u69cb\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/#%E5%BB%A3%E5%91%8A%E9%97%9C%E9%8D%B5%E5%AD%97%E8%88%87%E9%A0%90%E7%AE%97%E7%AD%96%E7%95%A5\" >\u5ee3\u544a\u95dc\u9375\u5b57\u8207\u9810\u7b97\u7b56\u7565<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%A9%E8%80%85%E5%B7%AE%E7%95%B0%E5%9C%A8%E6%96%BC%E3%80%8C%E5%93%81%E7%89%8C%E6%95%B8%E3%80%8D\"><\/span><span style=\"font-weight: 400;\">\u5169\u8005\u5dee\u7570\u5728\u65bc\u300c\u54c1\u724c\u6578\u300d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u96fb\u5546\u8ca9\u8ce3\u7684\u5f80\u5f80\u662f\u81ea\u6709\u54c1\u724c\u65d7\u4e0b\u7684\u7522\u54c1\uff0c\u5076\u800c\u51fa\u73fe\u806f\u540d\u5546\u54c1\uff0c\u5982 <\/span><a href=\"https:\/\/www.nike.com\/tw\/zh_tw\/\"><span style=\"font-weight: 400;\">NIKE<\/span><\/a><span style=\"font-weight: 400;\"> \u7db2\u7ad9\u4e2d\u7d55\u5927\u90e8\u5206\u90fd\u662f\u81ea\u5bb6\u7684\u5546\u54c1\u3001\u800c\u4e5f\u6709\u898f\u5283\u54c1\u724c\u806f\u540d\u5c08\u5340\u7684\u5546\u54c1\u5982\uff1a<\/span><a href=\"https:\/\/www.nike.com\/tw\/t\/10-martine-rose-%E7%94%B0%E5%BE%91%E5%A4%96%E5%A5%97-rFnvpn\/AQ4456-677\"><span style=\"font-weight: 400;\">Nike x Martine Rose \u7530\u5f91\u5916\u5957<\/span><\/a><\/p>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-10974 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/02\/\u87a2\u5e55\u5feb\u7167-2019-02-18-\u4e0b\u53484.26.42.png\" alt=\"\" width=\"1178\" height=\"289\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">\u800c\u5782\u76f4\u96fb\u5546\u5247\u5305\u7f85\u842c\u8c61\uff0c\u7db2\u7ad9\u4e2d\u53ef\u80fd\u6db5\u84cb\u4e86\u6578\u5341\u81f3\u4e0a\u767e\u500b\u54c1\u724c\u7684\u5546\u54c1\uff0c\u5982<\/span><a href=\"https:\/\/www.s3.com.tw\/TC\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5c0f\u4e09\u7f8e\u65e5<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-10976 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/02\/\u87a2\u5e55\u5feb\u7167-2019-02-18-\u4e0b\u53484.28.12-1.png\" alt=\"\" width=\"1125\" height=\"476\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">\u82e5\u78ba\u8a8d\u4e86\u4e0a\u8ff0\u5e7e\u500b\u689d\u4ef6\u5f8c\uff0c\u5c31\u53ef\u4ee5\u9032\u5165\u5ee3\u544a\u5efa\u7f6e\u7684\u968e\u6bb5\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h1><span style=\"color: #3366ff;\"><b>\u96fb\u5546\u95dc\u9375\u5b57\u5ee3\u544a\u5efa\u7f6e<\/b><\/span><\/h1>\r\n<p><span style=\"font-weight: 400;\">\u5728\u5ee3\u544a\u5efa\u7f6e\u968e\u6bb5\u6709\u5169\u500b\u91cd\u9ede\u8981\u628a\u63e1\u4f4f \uff1a\u300c\u5ee3\u544a\u67b6\u69cb\u7ba1\u7406\u300d\u3001\u300c\u95dc\u9375\u5b57\u8207\u9810\u7b97\u7b56\u7565\u300d\u3002<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E6%9E%B6%E6%A7%8B%E7%AE%A1%E7%90%86\"><\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\u67b6\u69cb\u7ba1\u7406<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u5efa\u7acb\u5ee3\u544a\u5167\u5bb9\u6642\u6700\u5fcc\u8af1\u7684\u5c31\u662f\u300c\u60f3\u5230\u4ec0\u9ebc\u52a0\u4ec0\u9ebc\u300d\uff0c\u5982\u6b64\u7f3a\u4e4f\u8a08\u5283\u8207\u689d\u7406\u7684\u65b9\u5f0f\u6703\u9020\u6210\u672a\u4f86\u7ba1\u7406\u4e0a\u6709\u975e\u5e38\u5927\u7684\u96e3\u5ea6\u3001\u5728\u7522\u54c1\u6216\u670d\u52d9\u4e0d\u65b7\u64f4\u5145\u5f8c\u751a\u81f3\u5c07\u9762\u81e8\u780d\u6389\u91cd\u7df4\u7684\u7a98\u5883\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6700\u521d\u65bc\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\/\u7fa4\u7d44\u968e\u6bb5\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u67b6\u69cb\uff1a<\/span><\/p>\r\n<h4><span style=\"font-weight: 400;\">\u54c1\u724c\u96fb\u5546\uff08\u4ee5 NIKE \u70ba\u4f8b\uff09<\/span><\/h4>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-10970 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/02\/\u87a2\u5e55\u5feb\u7167-2019-02-18-\u4e0b\u53484.18.53.png\" alt=\"\" width=\"1205\" height=\"522\" \/><\/p>\r\n<h4><span style=\"font-weight: 400;\">\u5782\u76f4\u96fb\u5546<\/span><\/h4>\r\n<p><img decoding=\"async\" class=\"alignnone wp-image-10969 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/02\/\u87a2\u5e55\u5feb\u7167-2019-02-18-\u4e0b\u53484.18.10.png\" alt=\"\" width=\"1207\" height=\"518\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5169\u8005\u7684\u5ee3\u544a\u67b6\u69cb\u5dee\u5225\u5728\u65bc<\/span><b>\u7522\u54c1\u5b57\u6d3b\u52d5\u7684\u7fa4\u7d44<\/b><span style=\"font-weight: 400;\">\uff1b<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u54c1\u724c\u96fb\u5546\u300d\u56e0\u70ba\u7121\u8ad6\u6709\u5e7e\u9805\u5546\u54c1\uff0c\u54c1\u724c\u90fd\u662f\u4e00\u6a23\u7684\uff0c\u7522\u54c1\u5b57\u7fa4\u7d44\u53ea\u8981\u9032\u884c\u54c1\u9805\u7684\u5206\u985e\u5373\u53ef\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u5782\u76f4\u96fb\u5546\u300d\u8ca9\u552e\u5546\u54c1\u7684\u54c1\u724c\u7e41\u591a\uff0c\u82e5\u7fa4\u7d44\u53ea\u7528\u54c1\u9805\u4f86\u5206\u985e\u7684\u8a71\uff0c\u6050\u6703\u51fa\u73fe\u4e00\u500b\u7fa4\u7d44\u4e2d\u5145\u65a5\u8457\u4e0d\u540c\u54c1\u724c\u7684\u5546\u54c1\uff0c\u7576\u8981\u5206\u6790\u54ea\u500b\u54c1\u724c\u8ce3\u5f97\u597d\u9084\u662f\u8ce3\u5f97\u5dee\u7684\u6642\u5019\uff0c\u9700\u8981\u624b\u52d5\u628a\u6578\u64da\u5206\u96e2\u6216\u662f\u6a1e\u7d10\uff0c\u8cbb\u6642\u8cbb\u529b\u53c8\u5bb9\u6613\u51fa\u932f\uff1b\u6545\u5efa\u8b70\u5728\u5efa\u7f6e\u6642\u671f\u5c31\u7528\u54c1\u724c\u4f86\u5206\u985e\uff0c\u5c31\u7b97\u672a\u4f86\u54c1\u724c\u5546\u54c1\u4e0d\u65b7\u64f4\u5145\u3001\u7686\u53ef\u4ee5\u5feb\u901f\u638c\u63e1\u5404\u54c1\u724c\u6210\u6548\u8207\u92b7\u91cf\u3002<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E9%97%9C%E9%8D%B5%E5%AD%97%E8%88%87%E9%A0%90%E7%AE%97%E7%AD%96%E7%95%A5\"><\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\u95dc\u9375\u5b57\u8207\u9810\u7b97\u7b56\u7565<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u67b6\u69cb\u5b8c\u6210\u5f8c\u5247\u9032\u5165\u5efa\u7acb\u95dc\u9375\u5b57\u6e05\u55ae\u968e\u6bb5\u3002<\/span><\/p>\r\n<h4><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u7b56\u7565<\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u6e05\u55ae\u5efa\u7acb\u91cd\u9ede\u5728\u65bc\u6642\u6642\u628a\u63e1\u300c\u5b57\u6839\u300d\uff0c\u8209\u4f8b\u4f86\u8aaa\u300c\u5316\u599d\u6c34\u300d\u7684\u7fa4\u7d44\uff0c\u5176\u4e2d\u7684\u95dc\u9375\u5b57\u61c9\u8a72\u7dca\u6263\u8457\u300c\u5316\u599d\u6c34\u300d\u9019\u500b\u5b57\u6839\uff0c\u5982\u300c\u5316\u599d\u6c34 \u724c\u5b50\u300d\u3001\u300c\u63a8\u85a6 \u5316\u599d\u6c34\u300d\u3001\u300c\u5316\u599d\u6c34 ptt\u300d\u2026\u7b49\uff0c\u800c\u5728\u6bd4\u5c0d\u985e\u578b\u4e0a\u4e5f\u9700\u591a\u52a0\u7422\u78e8\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u662f\u300c\u76ee\u6a19\u95dc\u9375\u5b57\u300d\uff08\u4fd7\u7a31\u5927\u5b57\uff09\u6216\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u5169\u8005\u7686\u53ef\u9054\u5230\u4e0d\u540c\u7684\u6548\u679c\uff0c\u53ef\u5f85\u5be6\u969b\u5ee3\u544a\u6295\u905e\u5f8c\u518d\u9032\u884c\u65b0\u589e\/\u66ab\u505c\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\uff08\u95dc\u65bc\u9577\u5c3e\u95dc\u9375\u5b57\u53ef\u53c3\u8003\uff1a\u300c<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/long-tail-keywords\/\"><span style=\"font-weight: 400;\">\u9577\u5c3e\u95dc\u9375\u5b57\u300d\u61c9\u7528\u7b56\u7565\uff0c\u8b93\u4f60\u9396\u5b9a\u52d5\u6a5f\u660e\u78ba\u7684\u641c\u5c0b\u8a2a\u5ba2<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/p>\r\n<h4><b>\u9810\u7b97\u5206\u914d\u7b56\u7565<\/b><\/h4>\r\n<p><span style=\"font-weight: 400;\">\u5206\u914d\u9810\u7b97\u6642\u8acb\u628a\u63e1\u4e00\u500b\u539f\u5247\uff1a\u54c1\u724c\u5b57\u82b1\u8cbb\u4f4e\u3001\u7522\u54c1\u5b57\u82b1\u8cbb\u9ad8\u3001\u6d3b\u52d5\u5b57\u898b\u6a5f\u884c\u4e8b<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u5b57\u9810\u7b97\u914d\u5f97\u5c11\u4e0d\u662f\u8aaa\u5b83\u4e0d\u91cd\u8981\uff0c\u800c\u662f\u56e0\u54c1\u724c\u5b57\u7af6\u722d\u8005\u5c11\u3001\u55ae\u6b21\u9ede\u64ca\u6210\u672c\u4f4e\uff08\u5f8c\u7a31CPC\uff09\uff0c\u6545\u82b1\u8cbb\u4e00\u5b9a\u8f03\u7522\u54c1\u5b57\u4f86\u7684\u5c11\u5f88\u591a\uff08\u9019\u88e1\u6307\u7684\u662f\u4e00\u822c\u72c0\u6cc1\uff09\uff1b\u53ef\u914d\u6bd4\u6574\u9ad4\u9810\u7b97\u7684<\/span><b>10%~15%<\/b><span style=\"font-weight: 400;\">\u65bc\u5176\u4e2d\u5373\u53ef\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\uff08\u5c0f\u6280\u5de7\uff1a\u4f60\u53ef\u4ee5\u523b\u610f\u8a2d\u5b9a\u5f88\u9ad8\u7684\u65e5\u9810\u7b97\uff0c\u4f7f\u5176\u4e0d\u5bb9\u6613\u56e0<\/span><b>\u53d7\u9650\u65bc\u9810\u7b97<\/b><span style=\"font-weight: 400;\">\u800c\u964d\u4f4e\u66dd\u5149\u983b\u7387\uff0c\u80fd\u8b93\u5ee3\u544a\u5e38\u99d0\u5728\u641c\u5c0b\u7d50\u679c\u9802\u7aef\uff09<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u7522\u54c1\u5b57\u7af6\u722d\u8005\u591a\u3001CPC\u9ad8\u7684\u72c0\u6cc1\u4e0b\uff0c\u70ba\u4e3b\u8981\u5ee3\u544a\u82b1\u8cbb\u4f86\u6e90\uff1b\u5728\u6709\u9650\u9810\u7b97\u4e0b\uff0c\u512a\u5148\u6311\u9078\u4e3b\u6253\u5546\u54c1\u6216\u6bdb\u5229\u7387\u9ad8\u7684\u5546\u54c1\u9032\u884c\u5ee3\u544a\u6295\u653e\uff0c\u800c\u7522\u54c1\u5b57\u6295\u5165<\/span><b>60%~80%<\/b><span style=\"font-weight: 400;\">\u7684\u9810\u7b97\u90fd\u7b97\u5728\u5408\u7406\u7bc4\u570d\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6d3b\u52d5\u5b57\u5e38\u7528\u65bc\u77ed\u671f\u6d3b\u52d5\u6216\u7bc0\u6176\u512a\u60e0\u505a\u5f37\u6253\uff0c\u5f85\u6709\u9700\u6c42\u6642\u958b\u555f\u64ad\u653e\uff0c\u6d3b\u52d5\u671f\u9593\u53ef\u5206\u914d<\/span><b>10~20%<\/b><span style=\"font-weight: 400;\">\u7684\u9810\u7b97\u7d66\u4ed6\uff0c\u800c\u6d3b\u52d5\u7d50\u675f\u5f8c\u518d\u5c07\u9019\u4e9b\u9810\u7b97\u632a\u56de\u54c1\u724c\u6216\u7522\u54c1\u5b57\u5373\u53ef\u3002<\/span><\/p>\r\n<h1><span style=\"color: #3366ff;\"><b>\u7d50\u8a9e<\/b><\/span><\/h1>\r\n<p><span style=\"font-weight: 400;\">\u7e3d\u7d50\u4f86\u8aaa\uff0c\u6295\u905e Google Ads \u4e26\u6c92\u6709\u6240\u8b02\u7955\u6280\u3001\u61f6\u4eba\u5305\u2026\u4e4b\u985e\u7684\u901f\u6210\u65b9\u5f0f\uff0c\u4e5f\u4e0d\u5b58\u5728\u4e00\u62db\u6253\u5929\u4e0b\u3001\u9069\u7528\u65bc\u6240\u6709\u7522\u696d\u7684\u7bc4\u4f8b\u53ef\u4ee5\u53c3\u8003\uff1b\u672c\u7bc7\u5206\u4eab\u7684\u91cd\u9ede\u4e0d\u662f\u67b6\u69cb\u7bc4\u4f8b\u3001\u800c\u662f\u5982\u4f55\u6309\u90e8\u5c31\u73ed\u7684\u5efa\u7acb\u5c6c\u65bc\u81ea\u5df1\u7684\u5ee3\u544a\uff0c\u5e0c\u671b\u63d0\u4f9b\u7d66\u60f3\u5617\u8a66 Google Ads \u7684\u4eba\u3001\u6216\u6b63\u5728\u7c4c\u5099\u5ee3\u544a\u7684\u5ee3\u544a\u4e3b\u5be6\u7528\u7684\u5efa\u8b70\u8207\u7d93\u9a57\u5206\u4eab\uff1b\u5f85\u800c\u5ee3\u544a\u958b\u59cb\u6295\u905e\u5f8c\u4e5f\u5225\u5fd8\u4e86\u8981\u6642\u5e38\u9032\u884c\u512a\u5316\uff0c\u624d\u80fd\u78ba\u4fdd\u5ee3\u544a\u6210\u6548\u6700\u4f73\u5316\u5537\uff01<\/span><\/p>\r\n\r\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/02\/google-ads-project\/\" target=\"_blank\" rel=\"noopener noreferrer\">0%\u6d6a\u8cbb\uff0c\u5ee3\u544a\u8cbb\u7528\u7bc0\u7701\u8853\uff01\u521d\u6b21Google Ads\u9810\u7b97\u5206\u914d\u5be6\u7528\u65b9\u6cd5<\/a><br \/><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/03\/google-ads-adwords-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u9375\u5b57\u300c\u5e73\u5747\u6392\u540d\u300d\u6307\u6a19\u6d88\u5931\u4e86\uff1f2019 \u5fc5\u77e5 Google Ads \u641c\u5c0b\u5ee3\u544a\u8da8\u52e2<\/a><br \/><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/11\/how-to-choose-ads-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u5ee3\u544a\u4ee3\u7406\u5546\u8a72\u5982\u4f55\u9078\u64c7\uff1f\u3011\u5176\u5be6\u53ea\u9700\u5e7e\u500b\u91cd\u9ede\uff01<\/a><br \/><a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/12\/google-ads-competitor-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u60f3\u6295Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u6beb\u7121\u982d\u7dd2\uff1f\u5148\u505a\u500b\u7af6\u722d\u8005\u5206\u6790\u5427\uff01<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8981\u7528 Google Ads \u6253\u5ee3\u544a\uff0c\u5230\u5e95\u6709\u6c92\u6709\u4ec0\u9ebc\u7bc4\u4f8b\u6216SOP\u53ef\u4ee5\u9075\u7167\u8457\u64cd\u4f5c\u3001\u5efa\u69cb\uff1f\u4f60\u5f88\u53ef\u80fd\u6703\u767c\u73fe\u7db2\u8def\u4e0a\u67e5\u5230 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,487],"tags":[123,124,125,126,127,128,129],"class_list":["post-10811","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-ads-trends","tag-google-ads","tag-google-","tag-125","tag-sem","tag-127","tag-128","tag-129"],"acf":[],"yoast_head":"<!-- This site is optimized 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\u5ee3\u544a\u7b56\u7565\u89e3\u6790\uff1a\u54c1\u724c\u96fb\u5546 vs. \u5782\u76f4\u96fb\u5546\" \/>\n<meta property=\"og:description\" content=\"\u60f3\u8981\u7528 Google ads \u6253\u5ee3\u544a\uff0c\u5230\u5e95\u6709\u6c92\u6709\u4ec0\u9ebc\u7bc4\u4f8b\u6216 SOP \u53ef\u4ee5\u9075\u7167\u8457\u64cd\u4f5c\u3001\u5efa\u69cb\uff1f\u672c\u7bc7\u6587\u7ae0 \u900f\u904e\u300c\u96fb\u5546\u300d\u70ba\u4f8b\uff0c\u8207\u5927\u5bb6\u804a\u804a\u5176\u4e2d\u7684\u7709\u7709\u89d2\u89d2\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-25T06:13:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T04:03:16+00:00\" \/>\n<meta name=\"author\" content=\"\u5546\u667a\u7693 Seth Shang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5546\u667a\u7693 Seth Shang\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/\",\"url\":\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-e-commerce-strategy\/\",\"name\":\"Google ads \u5ee3\u544a\u7b56\u7565\u89e3\u6790\uff1a\u54c1\u724c\u96fb\u5546 vs. \u5782\u76f4\u96fb\u5546\",\"isPartOf\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#website\"},\"datePublished\":\"2019-04-25T06:13:49+00:00\",\"dateModified\":\"2024-09-18T04:03:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.awoo.ai\/zh-hant\/#\/schema\/person\/e3ab30608fff8c5b92d933a097e7b764\"},\"description\":\"\u60f3\u8981\u7528 Google ads \u6253\u5ee3\u544a\uff0c\u5230\u5e95\u6709\u6c92\u6709\u4ec0\u9ebc\u7bc4\u4f8b\u6216 SOP 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