{"id":10823,"date":"2019-01-30T15:22:53","date_gmt":"2019-01-30T07:22:53","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=10823"},"modified":"2022-07-20T00:51:28","modified_gmt":"2022-07-19T16:51:28","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing\/","title":{"rendered":"EDM\u662f\u5783\u573e(Spam)\u9084\u662f\u9ec3\u91d1\uff1f\u4f86\u4e86\u89e3Email\u884c\u92b7\u600e\u9ebc\u505a\u5427\uff01"},"content":{"rendered":"<blockquote>\n<blockquote>\n<p style=\"text-align: center;\">Email\u518d\u884c\u92b7\u6bcf\u5e74\u7684\u767c\u9001\u6578\u91cf\u90fd\u6578\u500d\u63d0\u5347\uff0c\u884c\u92b7\u5de5\u5177\u6230\u5834\u6b63\u5728\u8f49\u79fb\u3002<\/p>\n<\/blockquote>\n<\/blockquote>\n<p style=\"text-align: right;\">-\u5168\u53f0\u7063\u6700\u6703\u767cEmail\u7684\u7537\u4ebaTiger \u674e\u632f\u744b<\/p>\n<p>\u5728\u8a31\u591a\u884c\u92b7\u4eba\u773c\u4e2d\uff0c<a href=\"https:\/\/www.tigerfly.tw\" target=\"_blank\" rel=\"noopener noreferrer\">EDM<\/a>(\u96fb\u5b50\u5831)\u662f\u898f\u5283\u884c\u92b7\u5c08\u6848\u6642\u975e\u5e38\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u800c\u70ba\u4ec0\u9ebc\u9019\u7a2e\u300c\u8001\u6d3e\u300d\u7684\u65b9\u5f0f\u4ecd\u53ef\u4ee5\u5b58\u6d3b\u81f3\u4eca\uff1f\u56e0\u70ba\u5b83\u8db3\u5920\u6709\u6548\u3002\u6839\u64da<a href=\"https:\/\/litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">2019\u5e74\u6700\u65b0\u7684\u6578\u64da\u6307\u51fa<\/a>\uff0c\u900f\u904eEmail\u884c\u92b7\u5e73\u5747\u6bcf\u82b11\u7f8e\u5143\u53ef\u4ee5\u5275\u902042\u7f8e\u5143\u7684\u6548\u76ca\u3002<br \/>\n\u8fd1\u5e74\u4f86\uff0c\u793e\u7fa4\u884c\u92b7\u8207\u7db2\u7ad9\u7d93\u71df\u6210\u70ba\u4e00\u7a2e\u986f\u5b78\uff0c\u805a\u96c6\u4e86\u4eba\u7fa4\u3001\u5e36\u4f86\u4e86\u6d41\u91cf\uff0c\u537b\u8b93\u884c\u92b7\u4eba\u64fa\u812b\u4e0d\u4e86\u300c\u96a8\u6642\u53ef\u80fd\u88ab\u5bb0\u5272\u300d\u7684\u4e0d\u78ba\u5b9a\u611f\u3002\u50cfFacebook\u4e00\u8abf\u964d\u89f8\u53ca\u7387\uff0c\u5c31\u91cd\u5275\u4e86\u8a31\u591a\u96fb\u5546\u7684\u6536\u76ca\uff1bGoogle\u641c\u5c0b\u5e36\u4f86\u7684\u81ea\u7136\u6d41\u91cf\u96d6\u7136\u76f8\u5c0d\u7a69\u5b9a\uff0c\u4f46\u662f\u6f14\u7b97\u6cd5\u7684\u8abf\u6574\u9084\u662f\u6703\u5f15\u8d77\u8a31\u591a\u7db2\u7ad9\u7684\u6d41\u91cf\u52d5\u76ea\u3002<br \/>\n\u6240\u4ee5\uff0c\u5927\u5bb6\u958b\u59cb\u5c0b\u627e\u80fd\u5920\u62c9\u56de\u4e3b\u63a7\u6b0a\u7684\u65b9\u6cd5\uff0c\u800c\u672c\u7bc7\u6587\u7ae0\u63d0\u5230\u7684Email\u884c\u92b7\u5f88\u53ef\u80fd\u5c31\u662f\u500b\u597d\u65b9\u6cd5\uff01\u56e0\u70ba\u7576\u624b\u4e2d\u63e1\u6709\u540d\u55ae\uff0c\u4f60\u53ef\u4ee5\u6c7a\u5b9a\u5728\u4f55\u6642\u3001\u53ca\u7528\u4f55\u7a2e\u6a23\u8c8c\u63a5\u89f8\u4f60\u7684\u53d7\u773e\uff0c\u8b93EDM\u6210\u70ba\u6293\u4f4f\u7cbe\u6e96\u5ba2\u6236\u3001\u63d0\u5347\u8f49\u63db\u7684\u91cd\u8981\u5229\u5668\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing\/#%E7%82%BA%E4%BB%80%E9%BA%BCEmail%E4%BB%8D%E6%98%AF%E4%B8%80%E7%A8%AE%E9%87%8D%E8%A6%81%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%9F\" >\u70ba\u4ec0\u9ebcEmail\u4ecd\u662f\u4e00\u7a2e\u91cd\u8981\u7684\u884c\u92b7\u5de5\u5177\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing\/#Email%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%95%EF%BC%9F\" >Email\u884c\u92b7\u7684\u597d\u8655\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing\/#Email%E8%A1%8C%E9%8A%B7%E6%80%8E%E9%BA%BC%E5%81%9A%EF%BC%9F\" >Email\u884c\u92b7\u600e\u9ebc\u505a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing\/#Email%E5%B0%87%E6%AD%BB%EF%BC%9F%E5%9F%B9%E9%A4%8A%E5%96%84%E7%94%A8%E5%B7%A5%E5%85%B7%E7%9A%84%E8%83%BD%E5%8A%9B%E6%9B%B4%E8%83%BD%E5%89%B5%E9%80%A0%E6%9C%89%E5%83%B9%E5%80%BC%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88%EF%BC%81\" >Email\u5c07\u6b7b\uff1f\u57f9\u990a\u5584\u7528\u5de5\u5177\u7684\u80fd\u529b\u66f4\u80fd\u5275\u9020\u6709\u50f9\u503c\u7684\u884c\u92b7\u6210\u6548\uff01<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BCEmail%E4%BB%8D%E6%98%AF%E4%B8%80%E7%A8%AE%E9%87%8D%E8%A6%81%E7%9A%84%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%EF%BC%9F\"><\/span>\u70ba\u4ec0\u9ebcEmail\u4ecd\u662f\u4e00\u7a2e\u91cd\u8981\u7684\u884c\u92b7\u5de5\u5177\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728<a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u96c6\u5ba2\u5f0f\u884c\u92b7(Inbound Marketing)<\/a>\u6982\u5ff5\u4e2d\u6700\u91cd\u8981\u7684\u5c31\u662f\u4e00\u85c9\u7531\u6709\u50f9\u503c\u7684\u5167\u5bb9\u884c\u92b7\u65b9\u5f0f\uff0c\u4e3b\u52d5\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u6709\u610f\u7fa9\u4e14\u6301\u7e8c\u6027\u7684\u4e92\u52d5\uff0c\u6700\u7d42\u5f15\u5c0e\u5be6\u969b\u7684\u8f49\u63db\u6548\u76ca\u3002\u800c\u5728\u4e92\u52d5\u7684\u904e\u7a0b\u4e2d\uff0c\u7d93\u5e38\u88ab\u4f7f\u7528\u7684\u5c31\u662fEmail\uff0c\u5373\u4f7f\u662ffacebook\u3001line\u7b49\u793e\u4ea4\u8edf\u9ad4\u76db\u884c\u7684\u73fe\u4eca\uff0c\u9084\u662f\u6709\u9ad8\u905482%\u7684B2B\u8ddfB2C\u516c\u53f8\u6703\u4f7f\u7528Email\u63a8\u5ee3\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u4e14\u591a\u6578\u884c\u92b7\u4eba\u54e1\u4e5f\u8a8d\u70baEmail\u662f\u4e00\u9805\u91cd\u8981\u7684\u884c\u92b7\u5de5\u5177\u3002<br \/>\n<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/state-email-marketing-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/introduction-channel-benchmarks-2017.png\" alt=\"E-mail\u662f\u91cd\u8981\u7684\u884c\u92b7\u5de5\u5177\" width=\"1438\" height=\"790\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.smartinsights.com\/email-marketing\/state-email-marketing-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><em><strong>\u5716\u7247\u4f86\u6e90\uff1aSmart Insights\u201cState of Email marketing in 2017\u201d<\/strong><\/em><\/span><\/a><\/p>\n<p>\u5728\u53f0\u7063\uff0c\u6211\u5011\u6bd4\u8f03\u719f\u6089\u7684\u540d\u5b57\u9664\u4e86Email\u884c\u92b7\u4ee5\u5916\uff0c\u66f4\u5e38\u63d0\u5230\u7684\u662fEDM(\u96fb\u5b50\u5831)\uff0c\u5176\u5168\u7a31\u662f\u300cElectronic Direct Mail\u300d\uff0c\u662f\u5229\u7528Email\u50b3\u9054\u8cc7\u8a0a\u7d66\u6d88\u8cbb\u8005\u7684\u4e00\u7a2e\u884c\u92b7\u5a92\u4ecb\uff0c\u900f\u904e\u589e\u52a0\u9867\u5ba2\u56de\u8a2a\u3001\u7559\u5b58\u7684\u65b9\u5f0f\uff0c\u9054\u5230\u4fc3\u9032\u8f49\u63db\u3001\u9867\u5ba2\u518d\u884c\u92b7\u7684\u76ee\u7684\uff0c\u4e5f\u662f\u4e00\u822c\u6211\u5011\u5f9e\u5404\u7a2e\u96fb\u5546\u5e73\u53f0\u3001\u65b0\u805e\u5a92\u9ad4\u6700\u5e38\u6536\u5230\u7684\u8cc7\u8a0a\u5f62\u5f0f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%95%EF%BC%9F\"><\/span>Email\u884c\u92b7\u7684\u597d\u8655\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4>1.Email\u7684\u89f8\u53ca\u7387\u5ee3<\/h4>\n<p>\u4f60\u77e5\u9053\u76ee\u524d\u6bcf\u5e74\u5168\u4e16\u754c\u6703\u767c\u51fa\u5171\u7d0474\u5146\u5c01\u7684Email\u55ce\uff1f\u4e142018\u5e74\u5e95\uff0c\u5168\u4e16\u754cEmail\u7528\u6236\u66f4\u6703\u9054\u5230<a href=\"https:\/\/www.radicati.com\/?p=15198\" target=\"_blank\" rel=\"noopener noreferrer\">38\u5104<\/a>\u7684\u898f\u6a21\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u4e00\u5929\u4e2d\u4eba\u5011\u63a5\u6536\u3001\u50b3\u9001\u90f5\u4ef6\u7684\u6578\u91cf\u70ba2,810\u5104\uff0c\u975e\u5e38\u9a5a\u4eba\uff01<br \/>\n\u53e6\u5916\uff0c\u6839\u64da<a href=\"https:\/\/dma.org.uk\/research\/dma-insight-consumer-email-tracker-2017\" target=\"_blank\" rel=\"noopener noreferrer\">DMA Insight<\/a>\u7684\u5831\u544a\uff0c\u5927\u591a\u6578\u4eba\u6bcf\u5929\u78ba\u8a8d\u4fe1\u4ef6\u7684\u983b\u7387\u80fd\u9054\u523020\u6b21\u4ee5\u4e0a\uff0c\u53ef\u898bEmail\u4e0d\u8ad6\u662f\u5728\u751f\u6d3b\u6216\u662f\u5de5\u4f5c\u4e2d\u5176\u5be6\u90fd\u4f54\u64da\u4e86\u91cd\u8981\u7684\u89d2\u8272\u3002<br \/>\n<a href=\"https:\/\/dma.org.uk\/research\/dma-insight-consumer-email-tracker-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/email%E4%BD%BF%E7%94%A8%E7%BF%92%E6%85%A3.jpg\" alt=\"\u7531\u65bc\u4eba\u5011\u5c0d\u65bcE-mail\u7684\u4f7f\u7528\u983b\u7387\u9ad8\uff0c\u6240\u4ee5\u5229\u7528E-mail\u884c\u92b7\u6709\u5176\u597d\u8655\u3002\" width=\"2501\" height=\"1944\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dma.org.uk\/research\/dma-insight-consumer-email-tracker-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><em><strong>\u5716\u7247\u4f86\u6e90\uff1aDMA insight\u201cConsumer email tracker 2017\u201d<\/strong><\/em><\/span><\/a><\/p>\n<h4>2.Email\u63a5\u53d7\u5ea6\u9ad8\u4e14\u5bb9\u6613\u89f8\u53ca\u53d7\u773e<\/h4>\n<p>\u76f8\u8f03\u65bcfacebook\u3001line\u7b49\u793e\u4ea4\u8edf\u9ad4\u8f03\u70ba\u64fe\u4eba\u7684\u8a0a\u606f\u50b3\u905e\u6a21\u5f0f\uff0c\u4fe1\u4ef6\u7684\u65b9\u5f0f\u8b93\u6211\u5011\u53ef\u4ee5\u5728\u56fa\u5b9a\u7684\u6642\u9593\u4f86\u78ba\u8a8d\u8a0a\u606f\uff0c\u4fdd\u6709\u4e00\u5b9a\u7684\u81ea\u4e3b\u6b0a\u3002\u7f8e\u570b\u5e02\u5834\u7814\u7a76\u516c\u53f8<a href=\"https:\/\/www.forrester.com\/Home\/0,3257,1,FF.html\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester Research<\/a>\u66f4\u6307\u51fa\uff0c\u670990%\u7684Email\u80fd\u88ab\u9001\u9054\u6307\u5b9a\u6536\u4ef6\u8005\u7684\u4fe1\u4ef6\u593e\uff0c\u5982\u679c\u662f\u63db\u6210Facebook News Feed\u7684\u767c\u6587\uff0c\u89f8\u53ca\u7387\u53ef\u80fd\u53ea\u67092%\u3002<\/p>\n<h4>3.\u5c0d\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u518d\u884c\u92b7(Remarketing)<\/h4>\n<p style=\"text-align: center;\"><em>\u300c\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u572818\u500b\u6708\u5167\u8207\u4e00\u500b\u65b0\u9867\u5ba2\u63a5\u89f8\u81f3\u5c11\u4e03\u6b21\uff0c\u624d\u6709\u53ef\u80fd\u89f8\u767c\u8cfc\u8cb7\u884c\u70ba\u3002\u300d<\/em><\/p>\n<p style=\"text-align: right;\"><em>-Dr. Jeffrey Lant<\/em><\/p>\n<p>\u73fe\u4ee3\u4eba\u8cfc\u7269\u50be\u5411\u65bc\u591a\u641c\u5c0b\u3001\u591a\u6bd4\u8f03\uff0c\u4e5f\u5c0e\u81f4\u4e86\u6574\u9ad4\u92b7\u552e\u884c\u70ba\u7684\u6539\u8b8a\uff0c\u8b93\u4f01\u696d\u9700\u8981\u7d93\u904e\u591a\u6b21\u7684\u63a8\u5ee3\u53ca\u884c\u92b7\u624b\u6bb5\u624d\u80fd\u4fc3\u4f7f\u6d88\u8cbb\u8005\u5b8c\u6210\u4e00\u6b21\u7684\u4ea4\u6613\u3002\u800cEDM\u7684\u51fa\u73fe\u80fd\u5e6b\u52a9\u4f01\u696d\u6709\u6548\u4e32\u9023\u8d77\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u4f8b\u5982Amazon\u7684\u8cfc\u7269\u8eca\u63d0\u9192\u4fe1\u4ef6\u53ef\u4ee5\u559a\u9192\u6d88\u8cbb\u8005\u7684\u8a18\u61b6\uff0c\u63d0\u9192\u8cfc\u7269\u8eca\u4e2d\u4ecd\u6709\u672a\u7d50\u5e33\u7684\u5546\u54c1\uff0c\u5982<a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\">EDM\u767c\u9001<\/a>\u6642\u4e2d\u80fd\u518d\u642d\u914d\u6298\u6263\u7684\u8a0a\u606f\uff0c\u5247\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u617e\u671b\uff0c\u6e1b\u5c11\u6d41\u5931\u7387\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-14169 \" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%B3%BC%E7%89%A9%E8%BB%8Ashopping-cart.jpg\" alt=\"\u8cfc\u7269\u8eca\u7d50\u5e33\u7387\u4f4e\uff1f\u8a66\u8a66\u770bE-mail\u4f86\u5c0d\u6d88\u8cbb\u8005\u518d\u884c\u92b7\uff0c\u80fd\u6709\u6548\u964d\u4f4e\u6d41\u5931\u7387\uff01\" width=\"455\" height=\"454\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Email%E8%A1%8C%E9%8A%B7%E6%80%8E%E9%BA%BC%E5%81%9A%EF%BC%9F\"><\/span>Email\u884c\u92b7\u600e\u9ebc\u505a\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email\u884c\u92b7\u9700\u8981\u900f\u904e\u4e00\u9023\u4e32\u7684\u8a73\u7d30\u898f\u5283\uff0c\u624d\u80fd\u9054\u5230\u66f4\u597d\u7684\u8f49\u63db\uff0c\u800c\u76f8\u95dc\u7684\u7b56\u7565\u6709\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n<h4>1.\u63d0\u4f9b\u4e92\u52d5\u7684\u8a98\u990c(Lead Magnet)<\/h4>\n<p>\u5c31\u50cf\u6211\u5011\u91e3\u9b5a\u7684\u6642\u5019\u9700\u8981\u7528\u5230\u9b5a\u990c\uff0c\u5728\u4e00\u958b\u59cb\u898f\u5283EDM\u884c\u92b7\u6642\uff0c\u4e5f\u9700\u8981\u5728\u7db2\u9801\u4e2d\u8a2d\u8a08\u5438\u5f15\u4eba\u7684<a href=\"https:\/\/blog.hubspot.com\/marketing\/creating-lead-generation-offers-from-blogs\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a98\u990c(Lead Magnet)<\/a>\u8b93\u9858\u8005\u4e0a\u9264\uff0c\u624d\u80fd\u9032\u884c\u5f8c\u7e8c\u4e00\u7cfb\u5217\u7684\u884c\u92b7\u8a08\u5283\u3002<br \/>\n\u5e38\u898b\u7684\u7684\u65b9\u5f0f\u5982\u63d0\u4f9b\u5404\u5f0f\u5404\u6a23\u6709\u6548\u7684\u8cc7\u6e90\u5305\u542b\uff1a\u6578\u64da\u3001\u6a21\u677f\u3001\u96fb\u5b50\u66f8\u7b49\uff0c\u9019\u6a23\u7684\u65b9\u5f0f\u80fd\u66f4\u5bb9\u6613\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u8a0a\uff0c\u4e26\u518d\u5229\u7528\u8490\u96c6\u5230\u7684\u6578\u64da\u5f15\u5c0e\u66f4\u9032\u4e00\u6b65\u7684\u8f49\u63db\u5982\u8a02\u95b1\u3001\u8cfc\u8cb7\u670d\u52d9\u7b49\u3002<br \/>\n\u7576\u6211\u5011\u65bc\u9801\u9762\u4e2d\u653e\u5165\u4e86\u4e00\u4e9b\u5438\u5f15\u4eba\u7684\u8a98\u990c\u5f8c\uff0c\u80fd\u8b93\u4eba\u5011\u70ba\u4e86\u7372\u53d6\u8cc7\u6599\u7684\u76ee\u7684\u800c\u4e3b\u52d5\u7559\u4e0b\u500b\u4eba\u8a0a\u606f\uff0c\u5c31\u5982\u540c\u4e0b\u5716\u4e2d\uff0c\u5982\u679c\u60f3\u8981\u4e0b\u8f09\u7db2\u7ad9\u63d0\u4f9b\u7684\u5831\u544a\uff0c\u9700\u5148\u586b\u5beb\u500b\u4eba\u8cc7\u8a0a\u5f8c\u624d\u6703\u5f15\u5c0e\u5230\u4e0b\u8f09\u9801\u9762\u3002<br \/>\n<a href=\"https:\/\/offers.hubspot.com\/content-marketing-training-workbook\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2019-01-28-%E4%B8%8A%E5%8D%8811.14.43.png\" alt=\"E-mail\u884c\u92b7\u9996\u5148\u8981\u6709\u597d\u7684\u540d\u55ae\uff0c\u800c\u5982\u4f55\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u6599\u53ef\u4ee5\u5617\u8a66\u52a0\u5165\u9069\u7576\u7684\u8a98\u990c(Lead Magnet)\" width=\"693\" height=\"433\" \/><\/a><br \/>\n<a href=\"https:\/\/offers.hubspot.com\/content-marketing-training-workbook\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2019-01-28-%E4%B8%8A%E5%8D%8811.16.18.png\" alt=\"HubSpot\u5728\u7db2\u9801\u4e2d\u52a0\u5165\u9069\u7576\u7684\u8a98\u990c(Lead Magnet)\u4f86\u7372\u53d6\u6f5b\u5728\u5ba2\u6236\u7684\u8cc7\u8a0a\u3002\" width=\"688\" height=\"608\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/offers.hubspot.com\/content-marketing-training-workbook\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><em><strong>\u5716\u7247\u4f86\u6e90\uff1aHubSpot\u201cContent Marketing Workbook\u201d<\/strong><\/em><\/span><\/a><\/p>\n<h4>2.\u64b0\u5beb\u4e00\u5c01\u5ba2\u88fd\u5316\u7684\u4fe1\u4ef6<\/h4>\n<p>\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\uff0c\u50b3\u905e\u66f4\u6709\u50f9\u503c\u3001\u7cbe\u6e96\u7684\u8a0a\u606f\u80fd\u5275\u9020\u66f4\u4f73\u7684\u6295\u8cc7\u5831\u916c\u7387\u3002\u6240\u4ee5\u8a31\u591a\u7684\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u5546\u4fbf\u7d50\u5408CRM\u7cfb\u7d71\uff0c\u7de8\u8f2f\u5ba2\u88fd\u5316\u7684\u5167\u5bb9\u4f86\u5f37\u5316\u884c\u92b7\u6210\u6548\uff0c\u4e00\u500b\u7c21\u55ae\u7684\u5c0f\u6b65\u9a5f\u5982\u8abf\u6574\u6536\u4ef6\u4eba\u59d3\u540d\uff0c\u5c31\u53ef\u4ee5\u5927\u5e45\u589e\u52a0\u958b\u4fe1\u7387\u3002<br \/>\n<a href=\"https:\/\/help.aweber.com\/hc\/en-us\/articles\/204029856-How-do-I-personalize-my-messages-\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/204029856_step03a.png\" alt=\"\u5ba2\u88fd\u5316\u7684\u6536\u4ef6\u8005\u8cc7\u8a0a\u6709\u6548\u63d0\u5347E-mail\u884c\u92b7\u7684\u958b\u4fe1\u7387\uff01\" width=\"600\" height=\"399\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/help.aweber.com\/hc\/en-us\/articles\/204029856-How-do-I-personalize-my-messages-\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>\u5716\u7247\u4f86\u6e90\uff1aAWeber\u201dHow do I personalize my messages?\u201d<\/strong><\/em><\/a><\/span><\/p>\n<p>\u800c\u82e5\u80fd\u518d\u6839\u64da\u53d7\u773e\u7684\u4e00\u7cfb\u5217\u884c\u70ba\u4f86\u9032\u884c\u5206\u773e\u884c\u92b7\u7684\u898f\u5283\uff0c\u50cfUber\u4fbf\u6839\u64da\u6536\u4ef6\u8005\u7684\u6240\u5728\u4f4d\u7f6e\u53ca\u904e\u5f80\u7684\u4e58\u8eca\u7d00\u9304\u4f86\u63d0\u4f9b\u76f8\u95dc\u884c\u7a0b\u7684\u6298\u6263\u78bc\uff0c\u300c\u5728\u5c0d\u7684\u6642\u9593\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u9054\u7d66\u5c0d\u7684\u4eba\u300d\uff0c\u89f8\u53ca\u8207\u8f49\u63db\u7684\u6210\u6548\u4e5f\u6703\u5927\u5e45\u63d0\u5347\u3002<\/p>\n<h4>3.\u907f\u514d\u51fa\u73fe\u50cf\u662f\u5783\u573e\u4fe1\u4ef6\u4e00\u6a23\u7684\u7279\u5fb5<\/h4>\n<p>\u96a8\u8457Gmail\u3001 Yahoo\u7b49\u90f5\u4ef6\u6280\u8853\u767c\u5c55\u6210\u719f\uff0c\u4e82\u69cd\u6253\u9ce5\u7684\u65b9\u5f0f\u5bc4\u9001\u90f5\u4ef6\u53cd\u800c\u6709\u5f88\u5927\u7684\u6a5f\u7387\u51fa\u73fe\u62c9\u4f4e\u90f5\u4ef6\u4fe1\u8b7d(Email Reputation)\u7684\u554f\u984c\uff0c\u6240\u4ee5\u6211\u5011\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u4e0d\u5728\u77ed\u6642\u9593\u5167\u9023\u7e8c\u767c\u9001\u8a0a\u606f\u3002<\/li>\n<li>\u4fe1\u4ef6\u6a19\u984c\u53ca\u5167\u6587\u907f\u514d\u51fa\u73fe\u5927\u91cf\u4fc3\u92b7\u3001\u514d\u8cbb\u7684\u5b57\u773c\u3002<\/li>\n<li>\u4f7f\u7528\u516c\u53f8\u7db2\u57df\u540d\u7a31\u4f86\u5bc4\u51fa\u4fe1\u4ef6\uff0c\u4e00\u4f86\u80fd\u589e\u52a0\u4fe1\u4ef6\u7d66\u5225\u4eba\u7684\u4fe1\u8cf4\u611f\uff0c\u4e5f\u4f7f\u7db2\u969b\u7db2\u8def\u670d\u52d9\u4f9b\u61c9\u5546\u80fd\u5920\u6b63\u78ba\u5730\u8b58\u5225\u4fe1\u4ef6\u7684\u4f86\u6e90\uff0c\u6e1b\u5c11\u8aa4\u5224\u70ba\u5783\u573e\u4fe1\u4ef6\u7684\u6a5f\u7387\u3002<\/li>\n<li>\u7de8\u8f2f\u5ba2\u88fd\u5316\u7684\u8a0a\u606f\uff0c\u5982\u5411\u525b\u8a3b\u518a\u7684\u7528\u6236\u5bc4\u51fa\u4e00\u5c01\u6b61\u8fce\u4fe1\u3002\u6839\u64da\u7d71\u8a08\uff0c\u670975%\u7684\u8a02\u95b1\u8005\u5728\u8a3b\u518a\u5f8c\u6703\u671f\u5f85\u6536\u5230\u4e00\u5c01\u66f4\u80fd\u4e86\u89e3\u7522\u54c1\u3001\u670d\u52d9\u3001\u516c\u53f8\u6587\u5316\u7b49\u8cc7\u8a0a\u7684\u4fe1\u4ef6\u3002\u5982HubSpot\u6703\u5728\u90e8\u843d\u683c\u7684\u8a02\u95b1\u8005\u8a3b\u518a\u5f8c\u767c\u9001\u4e00\u5c01\u6b61\u8fce\u4fe1\uff0c\u96a8\u5f8c\u518d\u4f9d\u64da\u8a02\u95b1\u8005\u7684\u53cd\u994b\u5bc4\u51fa\u4e0d\u540c\u8cc7\u8a0a\u4ee5\u89f8\u767c\u66f4\u591a\u7684\u4e92\u52d5\u884c\u70ba\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/406483-PD39EW-812.jpg\" alt=\"\u5bc4\u6b61\u8fce\u4fe1(Welcoming E-mail)\u662f\u5e38\u898b\u7684E-mail\u884c\u92b7\u65b9\u5f0f\u3002\" width=\"300\" height=\"300\" \/><\/p>\n<h4>4.\u8b93\u4f60\u7684\u8a02\u95b1\u8005\u64c1\u6709\u9078\u64c7\u7684\u6b0a\u5229\uff01<\/h4>\n<p>\u57282003\u5e74\u7f8e\u570b\u901a\u904e\u7684\u53cd\u5783\u573e\u90f5\u4ef6\u6cd5\u4e2d\uff0c\u898f\u5b9a\u4e86\u4fe1\u4ef6\u4e2d\u8981\u6709\u80fd\u8b93\u8a02\u95b1\u8005\u53d6\u6d88\u8a02\u95b1\u7684\u9023\u7d50\u6216\u6307\u5f15\uff0c\u4f46\u6709\u8a31\u591a\u516c\u53f8\u64d4\u5fc3\u8a02\u95b1\u8005\u5011\u4e0d\u7e7c\u7e8c\u8a02\u95b1\u53ef\u80fd\u5e36\u4f86\u7684\u7d93\u6fdf\u640d\u5931\u800c\u6545\u610f\u505a\u624b\u8173\uff0c\u4e0d\u8b93\u9019\u4e9b\u9023\u7d50\u6216\u6307\u5f15\u770b\u8d77\u4f86\u592a\u660e\u986f\uff0c\u53cd\u800c\u9020\u6210\u4e86\u4e0d\u597d\u7684\u8a02\u95b1\u9ad4\u9a57\uff01<br \/>\n\u5176\u5be6\uff0c\u300c\u53d6\u6d88\u8a02\u95b1\u300d\u7684\u5b58\u5728\u80fd\u8b93\u6211\u5011\u80fd\u6aa2\u8996\u884c\u92b7\u6210\u6548\u7684\u597d\u58de\uff0c\u4f7f\u8cc7\u6e90\u53ef\u4ee5\u7cbe\u6e96\u5730\u6295\u653e\u65bc\u90a3\u4e9b\u9858\u610f\u7e7c\u7e8c\u8a02\u95b1\u8cc7\u8a0a\u7684\u4eba\u8eab\u4e0a\uff0c\u53c8\u4f55\u5617\u4e0d\u662f\u4e00\u4ef6\u597d\u4e8b\u5462\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email%E5%B0%87%E6%AD%BB%EF%BC%9F%E5%9F%B9%E9%A4%8A%E5%96%84%E7%94%A8%E5%B7%A5%E5%85%B7%E7%9A%84%E8%83%BD%E5%8A%9B%E6%9B%B4%E8%83%BD%E5%89%B5%E9%80%A0%E6%9C%89%E5%83%B9%E5%80%BC%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88%EF%BC%81\"><\/span>Email\u5c07\u6b7b\uff1f\u57f9\u990a\u5584\u7528\u5de5\u5177\u7684\u80fd\u529b\u66f4\u80fd\u5275\u9020\u6709\u50f9\u503c\u7684\u884c\u92b7\u6210\u6548\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5118\u7ba1Email\u884c\u92b7\u884d\u751f\u7684\u5ee3\u544a\u3001\u5783\u573e\u4fe1\u4ef6(Spam)\u554f\u984c\u6703\u5c0e\u81f4\u90e8\u5206\u6d88\u8cbb\u8005\u7684\u53cd\u611f\uff0c\u4f46\u6211\u5011\u4e0d\u80fd\u5ffd\u7565\u5b83\u80fd\u5e36\u4f86\u7684\u597d\u8655\uff1a\u900f\u904e\u4e00\u4efd\u597d\u7684EDM\u4f86\u7dad\u6301\u8207\u9867\u5ba2\u7684\u4e92\u52d5\u9ecf\u6027\uff0c\u57f9\u990a\u5176\u5c0d\u65bc\u7522\u54c1\u53ca\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u85c9\u7531\u6709\u6548\u7684\u7559\u5b58\u3001\u8f49\u63db\uff0c\u6316\u6398\u51fa\u6709\u50f9\u503c\u7684\u5ba2\u6236\u540d\u55ae\uff0c\u4ee5\u6b64\u70ba\u57fa\u790e\u5275\u9020\u51fa\u66f4\u591a\u7684\u4e92\u52d5\u53ca\u4ea4\u6613\u3002<br \/>\n\u9762\u5c0d\u73fe\u5728\u5927\u74b0\u5883\u4e0b\u6d41\u91cf\u7d05\u5229\u4e0d\u5728\u7684\u60c5\u6cc1\uff0c\u5982\u4f55\u722d\u53d6\u5168\u4e16\u754c<a href=\"https:\/\/digitalreport.wearesocial.com\/\" target=\"_blank\" 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