{"id":11121,"date":"2019-03-12T14:52:03","date_gmt":"2019-03-12T06:52:03","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11121"},"modified":"2024-09-18T12:01:51","modified_gmt":"2024-09-18T04:01:51","slug":"google-ads-adwords-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/","title":{"rendered":"\u95dc\u9375\u5b57\u300c\u5e73\u5747\u6392\u540d\u300d\u6307\u6a19\u6d88\u5931\u4e86\uff1f2019 \u5fc5\u77e5 Google Ads \u641c\u5c0b\u5ee3\u544a\u8da8\u52e2"},"content":{"rendered":"\n<p>2019\u5e74Google Ads\u81eaAdWords\u8abf\u6574\u540d\u7a31\u4e4b\u5f8c\uff0c\u4f34\u96a8\u800c\u4f86\u7684\u662f\u4e00\u7cfb\u5217\u5de8\u5927\u7684\u6539\u8b8a\uff0c\u6a5f\u5668\u5b78\u7fd2\u3001\u667a\u6167\u5ee3\u544a\u548c\u8c50\u5bcc\u7e41\u96dc\u7684\u4ecb\u9762\u529f\u80fd\uff0c\u5c0d\u65bc\u6bcf\u4f4d\u5ee3\u544a\u4e3b\u4f86\u8aaa\u90fd\u5fc5\u9808\u82b1\u8cbb\u5927\u91cf\u7684\u6642\u9593\u5b78\u7fd2\u3001\u8abf\u6574\uff0c\u624d\u80fd\u5728\u9019\u500b\u7db2\u8def\u884c\u92b7\u5c62\u5c62\u5275\u65b0\u9ad8\uff0c\u5ee3\u544a\u7d05\u5229\u8fc5\u901f\u6d88\u5931\u7684\u4eca\u5929\u8ddf\u4e0a\u6642\u4ee3\u6d6a\u6f6e\u3002<br>awoo\u900f\u904e\u9577\u671f\u7d93\u71df\u64cd\u4f5c\uff0c\u7d50\u5408SEO\u8207SEM\u7684\u5be6\u6230\u7d93\u9a57\uff0c\u4ee5\u53ca\u89c0\u5bdf\u570b\u5167\u5916\u6700\u65b0Google\u8cc7\u8a0a\uff0c\u7d66\u4e88\u8b80\u8005\u7b2c\u4e00\u624b\u76842019\u95dc\u9375\u5b57\u5ee3\u544a\u8da8\u52e2\b\u8207\u57f7\u884c\u7b56\u7565\u3002\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E8%A1%8C%E7%82%BA%E7%9A%84%E8%AE%8A%E5%8C%96\" >\u4f7f\u7528\u8005\u641c\u5c0b\u884c\u70ba\u7684\u8b8a\u5316<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#1_%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%84%AA%E5%85%88\" >1. \u884c\u52d5\u88dd\u7f6e\u512a\u5148<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#2_%E5%8F%A3%E8%AA%9E%E5%8C%96%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\" >2. \u53e3\u8a9e\u5316\u7684\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#3_%E6%BA%90%E6%BA%90%E4%B8%8D%E7%B5%95%E6%96%B0%E9%97%9C%E9%8D%B5%E5%AD%97\" >3. \u6e90\u6e90\u4e0d\u7d55\u65b0\u95dc\u9375\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#4_%E6%99%BA%E6%85%A7%E9%8F%A1%E9%A0%AD%E5%BD%B1%E5%83%8F%E6%90%9C%E5%B0%8B\" >4. \u667a\u6167\u93e1\u982d\u5f71\u50cf\u641c\u5c0b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#%E5%A6%82%E4%BD%95%E7%94%A8%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E6%8A%93%E4%BD%8F%E4%BD%BF%E7%94%A8%E8%80%85\" >\u5982\u4f55\u7528\u641c\u5c0b\u5ee3\u544a\u6293\u4f4f\u4f7f\u7528\u8005<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#Google_Ads%E5%84%AA%E5%8C%96%E4%B8%89%E6%96%B9%E5%90%91\" >Google Ads\u512a\u5316\u4e09\u65b9\u5411<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-adwords-trends\/#%E5%9B%9E%E5%88%B0%E6%A0%B9%E6%9C%AC%EF%BC%8C%E6%BB%BF%E8%B6%B3%E6%B6%88%E8%B2%BB%E8%80%85%E9%9C%80%E6%B1%82\" >\u56de\u5230\u6839\u672c\uff0c\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E8%A1%8C%E7%82%BA%E7%9A%84%E8%AE%8A%E5%8C%96\"><\/span><span style=\"color: #3366ff;\"><strong>\u4f7f\u7528\u8005\u641c\u5c0b\u884c\u70ba\u7684\u8b8a\u5316<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4f7f\u7528\u8005\u641c\u5c0b\u884c\u70ba\u8b8a\u5316\u7684\u8da8\u52e2\uff0c\u56de\u6b78\u672c\u8cea\u53ef\u4ee5\u7528\u4e00\u500b\u5b57\u53bb\u601d\u8003\uff0c\u5c31\u662f\u300c\u61f6\u300d\b\uff0c\u56e0\u70ba\u4eba\u985e\u7684\u672c\u6027\uff0c\u4fc3\u4f7f\u79d1\u6280\u4e0d\u65b7\u767c\u5c55\u51fa\u66f4\u4fbf\u5229\u7684\u61c9\u7528\u65b9\u5f0f\u4f86\u7b26\u5408\u7528\u6236\u3002\u904e\u53bb\u4eba\u5011\u9700\u8981\u900f\u904e\u554f\u4eba\u3001\u7ffb\u66f8\u672c\u3001\u67e5\u5b57\u5178\u4f86\u627e\u5230\u7684\u7b54\u6848\uff0c\u73fe\u5728\u900f\u904eGoogle\u3001Amazon\u3001Apple\u7b49\u5f37\u5927\u641c\u5c0b\u5f15\u64ce\u53caAI\u6a5f\u5668\u5b78\u7fd2\u7684\u9032\u5c55\uff0c\u5f9e\u4e00\u958b\u59cb\u7684\u6587\u5b57\uff0c\u6162\u6162\u8b8a\u5316\u5230\u5716\u7247\u3001\u8a9e\u97f3\uff0c\u5373\u5feb\u901f\u4e14\u6e96\u78ba\u7684\u56de\u7b54\u4f60\u7684\u554f\u984c\u3002\u4e5f\u8a31\u5728\u4e0d\u9060\u7684\u672a\u4f86\u4eba\u985e\u8207\u6a5f\u5668\u6e9d\u901a\u7684\u65b9\u5f0f\u5c07\u8b8a\u6210\u53ea\u9700\u8981\u900f\u904e\u601d\u8003\u3001\u610f\u8b58\u7684\u50b3\u905e\uff0c\u5728\u8cc7\u6599\u4ea4\u63db\u9593\u6c92\u6709\u4efb\u4f55\u7684\u9694\u95a1\uff0c\u6216\u8a31\u4e5f\u662f\u53ef\u4ee5\u60f3\u50cf\u7684\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%84%AA%E5%85%88\"><\/span><strong>1. \u884c\u52d5\u88dd\u7f6e\u512a\u5148<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u624b\u6a5f\u641c\u5c0b\u91cf\u63d0\u9ad850%\uff0c\u8d85\u904e60%\u7684\u641c\u5c0b\u91cf\u90fd\u4f86\u81ea\u624b\u6a5f\u3002<br>&#8211; Google Search Data<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>\u96d6\u7136\u9019\u500b\u8b70\u984c\u5df2\u7d93\u88ab\u8ac7\u8ad6\u4e86\u597d\u5e7e\u5e74\uff0c\u4f46\u4ecd\u7136\u975e\u5e38\u503c\u5f97\u518d\b\u4e00\u6b21\u7684\u88ab\u63d0\u9192\uff0c\u5404\u4f4d\u5728\u6295\u653e\u5ee3\u544a\u6642\u4e00\u5b9a\u6703\u767c\u73fe\u4f86\u81ea\u624b\u6a5f\u88dd\u7f6e\u7684\u66dd\u5149\u3001\u9ede\u64ca\u91cf\u4f54\u6574\u9ad4\u7684\u6bd4\u4f8b\u5e38\u5e38\u8f15\u9b06\u8d85\u904e\u516d\u6210\u4ee5\u4e0a\uff0c\u6709\u6642\u5230\u516b\u6210\u4e5f\u4e0d\u8db3\u70ba\u5947\u3002\u5728\u4f7f\u7528\u8005\u9ad4\u9a57\u975e\u5e38\u91cd\u8981\u7684\u4eca\u5929\uff0c\u53ef\u4ee5\u597d\u597d\u7684\u82b1\u4e00\u4e9b\u6642\u9593\uff0c\u91cd\u65b0\u6aa2\u8996\u81ea\u5df1\u7684\u7db2\u7ad9\u662f\u4e0d\u662f\u7b26\u5408\u300cMobile-Friendly\u300d\u7684\u8981\u6c42\uff0c\u900f\u904e\u4e00\u4e9b\u7c21\u6613\u7684\u5de5\u5177\u5c31\u53ef\u4ee5\u8f15\u9b06\u7684\u67e5\u770b\u662f\u5426\u7b26\u5408\u73fe\u5728\u7684\u5e02\u5834\u6c34\u6e96\uff0c\u50cf\u662fGoogle\u63d0\u4f9b\u7684<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?authuser=1&amp;hl=zh-tw\">\u7db2\u9801\u8f09\u5165\u901f\u5ea6<\/a>\u6216\u662f<a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027<\/a>\u7b49\u6e2c\u8a66\u5de5\u5177\uff0c\u90fd\u80fd\u5feb\u901f\u5e6b\u52a9\u4f60\u505a\u521d\u6b65\u7684\u6aa2\u67e5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%8F%A3%E8%AA%9E%E5%8C%96%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><strong>2. \u53e3\u8a9e\u5316\u7684\u95dc\u9375\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Search\uff1a\u300c\u8702\u871c\u6ab8\u6aac\u98df\u8b5c\u300d\u2192 Search\uff1a \u300c\u600e\u9ebc\u505a\u8702\u871c\u6ab8\u6aac\uff1f\u300d<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>\u96a8\u8457Google Assistant\u3001Apple Siri\u3001Amazon Alexa\u7b49\u8a9e\u97f3\u88dd\u7f6e\u65e5\u76ca\u76db\u884c\uff0c\u4f7f\u7528\u8005\u6f38\u6f38\u7fd2\u6163\u76f4\u63a5\u4f7f\u7528\u300c\u81ea\u7136\u5c0d\u8a71\u300d\u7684\u65b9\u5f0f\u4f86\u5c0b\u627e\u4ed6\u5011\u60f3\u8981\u7684\u6771\u897f\uff0c\u5728\u9019\u4e4b\u524d\u53f0\u7063\u7684\u6d88\u8cbb\u8005\u5982\u679c\u60f3\u8981\u77ad\u89e3awoo\u516c\u53f8\u8ce3\u7684\u80cc\u5305\uff0c\u53ef\u80fd\u6703\u641c\u5c0b\u300cawoo\u80cc\u5305\u8a55\u50f9\u3001awoo\u80cc\u5305ptt\u300d\uff0c\u4e4b\u5f8c\u53ef\u80fd\u6703\u6709\u66f4\u591a\u50cf\u662f\u300cawoo\u80cc\u5305\u597d\u4e0d\u597d\u770b\uff1f\u300d\u3001\u300cawoo\u80cc\u5305\u597d\u63f9\u55ce\uff1f\u300d\u7b49\u985e\u4f3c\u8a62\u554f\u53e3\u6c23\u7684\u67e5\u8a62\u65b9\u5f0f\uff0c\u6216\u8a31\u5728\u898f\u5283\u4f60\u5011\u7684\u95dc\u9375\u5b57\u4f48\u5c40\u6642\uff0c\u53ef\u4ee5\u628a\u9019\u5148\u53e3\u8a9e\u5316\u7684\u5b57\u8a5e\u7d0d\u5165\u8003\u91cf\u4e00\u8d77\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E6%BA%90%E6%BA%90%E4%B8%8D%E7%B5%95%E6%96%B0%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><strong>3. \u6e90\u6e90\u4e0d\u7d55\u65b0\u95dc\u9375\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6bcf\u5929\u6709 15\uff05 \u7684\u641c\u5c0b\u5b57\u8a5e\u662f\u524d\u6240\u672a\u898b\u7684\uff01<br>&#8211; Google Search Data<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>Google\u5b98\u65b9\u63d0\u793a\u4ed6\u5011\u7684\u7cfb\u7d71\u5f8c\u53f0\u6bcf\u5929\u6703\u767c\u73fe\u8d85\u904e15%\u7684\u5168\u65b0\u641c\u5c0b\u5b57\u8a5e\uff0c\u53ef\u80fd\u662f\u4f7f\u7528\u8005\u5275\u65b0\u7684\u641c\u5c0b\u3001\u932f\u5225\u5b57\u3001\u793e\u7fa4\u6240\u5275\u9020\u6216\u662f\u6642\u4e8b\u66b4\u7d05\u7684\u5168\u65b0\u8a5e\u7d44\u3002\u901a\u5e38\u5728\u5efa\u7acb\u95dc\u9375\u5b57\u4f48\u5c40\u6642\u901a\u5e38\u5df2\u7d93\u652a\u76e1\u8166\u6c41\u76e1\u53ef\u80fd\u628a\u60f3\u5f97\u5230\u7684\u95dc\u9375\u5b57\u64b0\u5beb\u7d00\u9304\u4e0b\u4f86\uff0c\u4f46\u662f\u4eba\u7e3d\u662f\u6703\u53d7\u9650\u65bc\u80cc\u666f\u5c08\u696d\u3001\u7d93\u9a57\u3001\u6559\u80b2&#8230;\u7b49\u773e\u591a\u539f\u56e0\uff0c\u60f3\u51fa\u7684\u5b57\u7d44\u6216\u8a31\u4e0d\u5920\u5ee3\u6cdb\uff0c\u6c92\u6709\u8fa6\u6cd5\u6db5\u84cb\u6240\u6709\u4f60\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u7136\u800cGoogle\u53c8\u8aaa\u6bcf\u5929\u670915%\u65b0\u5b57\uff0c\u90a3\u6211\u5011\u4e0d\u662f\u8981\u760b\u6389\u4e86\uff01\uff1f<br>\u5225\u6015\uff01\u56e0\u61c9\u9019\u7a2e\u60c5\u6cc1\u5c31\u4e00\u5b9a\u8981\u6293\u4f4fGoogle Ads\u5f8c\u53f0\u5f37\u5927\u7684\u300c\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\u300d\u529f\u80fd\uff0c\u7576\u4f60\u662f\u9577\u671f\u7d93\u71df\u95dc\u9375\u5b57\u5ee3\u544a\u6642\uff0c\u53ef\u4ee5\u5efa\u7acb\u5e7e\u500b\u95dc\u806f\u6027\u6975\u9ad8\u7684\u5ee3\u544a\u7fa4\u7d44\uff0c\u4f7f\u7528\u5ee3\u6cdb\u6bd4\u5c0d\u8b93Google\u81ea\u52d5\u5e6b\u4f60mapping\u627e\u51fa\u6709\u76f8\u95dc\u6027\u95dc\u9375\u5b57\uff0c\u7576\u4f60\u5b9a\u671f\u53bb\u67e5\u770b\u6642\u4f60\u6703\u767c\u73fe\u4e00\u4e9b\u4f60\u60f3\u90fd\u6c92\u6709\u60f3\u904e\u7684\u9ad8\u542b\u91d1\u91cf\u5b57\u8a5e\uff0c\u6709\u6a5f\u6703\u518d\u548c\u5927\u5bb6\u9032\u4e00\u6b65\u5206\u4eab\u5982\u4f55\u900f\u904eGoogle Ads\u5e6b\u4f60\u627e\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E6%99%BA%E6%85%A7%E9%8F%A1%E9%A0%AD%E5%BD%B1%E5%83%8F%E6%90%9C%E5%B0%8B\"><\/span><strong>4. \u667a\u6167\u93e1\u982d\u5f71\u50cf\u641c\u5c0b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f9e\u6587\u5b57\u5230\u8a9e\u97f3\uff0c\u518d\u5f9e\u8a9e\u97f3\u5230\u5f71\u50cf\uff0cGoogle Lens\u7684\u667a\u6167\u93e1\u982d\u5df2\u7d93\u88ab\u8a13\u7df4\u5f97\u975e\u5e38\u5f37\u5927\uff0c\u53ea\u8981\u900f\u904e\u62cd\u651d\u3001\u5716\u7247\u3001\u7167\u7247\u7684\u5167\u5bb9\u5c31\u53ef\u4ee5\u5e6b\u4f60\u641c\u5c0b\u3001\u7ffb\u8b6f\u3001\u52a0\u540d\u7247\u5167\u5bb9\u5230\u96fb\u8a71\u7c3f\u3001\u65e5\u66c6\u6392\u7a0b&#8230;\u7b49\u975e\u5e38\u5ee3\u6cdb\u7684\u529f\u80fd\uff0c\u76f8\u4fe1\u672a\u4f86Google\u4e00\u5b9a\u6703\u5c07\u63a8\u64ad\u7d50\u679c\u653e\u4e0a\u95dc\u806f\u6027\u9ad8\u7684\u5ee3\u544a\uff0c\u800c\u6211\u5011\u8981\u505a\u7684\u5c31\u662f\u76e1\u53ef\u80fd\u5c07\u6211\u5011\u7522\u54c1\u63cf\u8ff0\u7684\u66f4\u5b8c\u6574\u3001\u66f4\u8cbc\u8fd1\u5927\u90e8\u5206\u6d88\u8cbb\u8005\u7684\u8a8d\u77e5\uff0c\u624d\u6709\u6a5f\u6703\u5728\u7af6\u722d\u6642\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E7%94%A8%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E6%8A%93%E4%BD%8F%E4%BD%BF%E7%94%A8%E8%80%85\"><\/span><span style=\"color: #3366ff;\"><strong>\u5982\u4f55\u7528\u641c\u5c0b\u5ee3\u544a\u6293\u4f4f\u4f7f\u7528\u8005<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u95dc\u9375\u5b57\u5ee3\u544a\u662f\u4e00\u7a2e\u975e\u5e38\u7368\u7279\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u50b3\u7d71\u5982\u770b\u677f\u3001\u8eca\u9ad4\u3001\u5e73\u9762\u6216\u662f\u6578\u4f4d\u7684\u806f\u64ad\u7db2\u3001\u5f71\u97f3\u5ee3\u544a\u7b49\uff0c\u6d88\u8cbb\u8005\u90fd\u662f\u300c\u88ab\u52d5\u300d\u7684\u6536\u5230\u5ee3\u544a\u8cc7\u8a0a\uff0c\u4f46\u662f\u95dc\u9375\u5b57\u5ee3\u544a\u537b\u662f\u6d88\u8cbb\u8005\u300c\u4e3b\u52d5\u300d\u641c\u5c0b\u7684\u7d50\u679c\uff0c\u5dee\u7570\u5728\u65bc\u7528\u6236\u5df2\u7d93\u660e\u78ba\u8868\u9054\u51fa\u4ed6\u5011\u7684\u554f\u984c\u53ca\u9700\u6c42\uff0c\u6b64\u6642\u7aef\u4e0a\u6211\u5011\u6240\u63d0\u4f9b\u7684\u9ad8\u8cea\u91cf\u7522\u54c1\u6216\u670d\u52d9\uff0c\u6d88\u8cbb\u8005\u8cb7\u55ae\u7684\u6a5f\u7387\u901a\u5e38\u8207\u5176\u4ed6\u7a2e\u985e\u7684\u5ee3\u544a\u65b9\u5f0f\u9ad8\u51fa\u8a31\u591a\u3002\u6211\u5011\u77ad\u89e3\u9019\u4e9b\u9053\u7406\uff0c\u4f46\u662f\u6211\u5011\u7684\u7af6\u722d\u8005\u4e5f\u61c2\uff0c\u8a72\u5982\u4f55\u5728\u7af6\u722d\u6642\u7372\u5f97\u52dd\u51fa\uff0c\u4e26\u53d6\u5f97\u66f4\u597d\u7684\u5ee3\u544a\u6210\u6548\uff0c\u548c\u5927\u5bb6\u5206\u4eab\u5e7e\u500b\u91cd\u8981\u7684\u65b9\u6cd5\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads%E5%84%AA%E5%8C%96%E4%B8%89%E6%96%B9%E5%90%91\"><\/span>Google Ads\u512a\u5316\u4e09\u65b9\u5411<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9E%E5%88%B0%E6%A0%B9%E6%9C%AC%EF%BC%8C%E6%BB%BF%E8%B6%B3%E6%B6%88%E8%B2%BB%E8%80%85%E9%9C%80%E6%B1%82\"><\/span><span style=\"color: #3366ff;\"><strong>\u56de\u5230\u6839\u672c\uff0c\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads\u7684\u9032\u5316\u5728\u5957\u5165\u6a5f\u5668\u5b78\u7fd2\u4e4b\u5f8c\u6210\u9577\u7684\u975e\u5e38\u8fc5\u901f\uff0c\u9019\u7a2e\u8b8a\u5316\u5c0d\u65bc\u5ee3\u544a\u4e3b\u3001\u6d88\u8cbb\u8005\u751a\u81f3\u64cd\u76e4\u624b\u90fd\u662f\u975e\u5e38\u6b63\u9762\u7684\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u7bc0\u7701\u9810\u7b97\uff0c\u6d88\u8cbb\u8005\u53ef\u4ee5\u770b\u5230\u66f4\u7b26\u5408\u4ed6\u5011\u7684\u5ee3\u544a\uff0c\u66f4\u7f8e\u597d\u7684\u700f\u89bd\u9ad4\u9a57\uff0c\u800c\u5ee3\u544a\u6295\u624b\u5247\u53ef\u4ee5\u7bc0\u7701\u5927\u91cf\u7684\u6642\u9593\uff0c\u628a\u7cbe\u529b\u7559\u7d66\u8a72\u600e\u9ebc\u898f\u5283\u7b56\u7565\u7b49\u50f9\u503c\u66f4\u9ad8\u7684\u5de5\u4f5c\uff0c\u900f\u904e\u6578\u64da\u7684\u5206\u6790\u3001\u7814\u7a76\uff0c\u601d\u8003\u8a72\u628a\u4ec0\u9ebc\u6a23\u7684\u7522\u54c1\u5e36\u5230\u5408\u9069\u7684\u6d88\u8cbb\u8005\u773c\u524d\uff0c\u56de\u5230\u6700\u57fa\u790e\u3001\u6700\u6839\u672c\u7684\u6838\u5fc3\u554f\u984c\u3002\u9019\u7bc7\u548c\u5927\u5bb6\u5206\u4eab2019\u4e00\u958b\u59cb\u6240\u89c0\u5bdf\u5230\u7684\u4e00\u4e9b\u8da8\u52e2\uff0c\u5f8c\u7e8c\u4e5f\u6703\u5b9a\u671f\u7684\u548c\u5927\u5bb6\u66f4\u65b0\uff0c\u4e00\u8d77\u52a0\u6cb9\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019\u5e74Google Ads\u81eaAdWords\u8abf\u6574\u540d\u7a31\u4e4b\u5f8c\uff0c\u4f34\u96a8\u800c\u4f86\u7684\u662f\u4e00\u7cfb\u5217\u5de8\u5927\u7684\u6539\u8b8a\uff0c\u6a5f\u5668\u5b78\u7fd2\u3001\u667a\u6167\u5ee3\u544a\u548c [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,487],"tags":[],"class_list":["post-11121","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u95dc\u9375\u5b57\u300c\u5e73\u5747\u6392\u540d\u300d\u6307\u6a19\u6d88\u5931\u4e86\uff1f2019 \u5fc5\u77e5\u7684 Google Ads \u641c\u5c0b\u5ee3\u544a\u8da8\u52e2<\/title>\n<meta name=\"description\" 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