{"id":11129,"date":"2019-06-19T08:15:15","date_gmt":"2019-06-19T00:15:15","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11129"},"modified":"2024-09-18T11:55:00","modified_gmt":"2024-09-18T03:55:00","slug":"ads-landing-page","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/","title":{"rendered":"\u4f60\u7684\u5ee3\u544a\u8457\u9678\u9801\uff08Landing page\uff09\u9078\u5c0d\u4e86\u55ce\uff1f\u6539\u5584\u300c\u8f49\u63db\u6210\u6548\u300d\u50c5\u9700\u4e00\u500b\u91cd\u9ede\uff01"},"content":{"rendered":"<p>\u6211\u7684\u5ee3\u544a\u9ede\u95b1\u7387\u5f88\u597d\uff0c\u4f46\u70ba\u4f55\u8f49\u63db\u6578\u64da\u4e00\u76f4\u6beb\u7121\u8d77\u8272\uff1f\u5ee3\u544a\u8457\u9678\u9801\uff08Landing page\uff09\u7684\u9078\u64c7\u5c07\u662f\u5de6\u53f3\u8f49\u63db\u6210\u6548\u7684\u91cd\u9ede\uff1b\u672c\u7bc7\u8207\u5927\u5bb6\u5206\u4eab\u95dc\u65bc Landing Page \u9078\u64c7\u7684\u7709\u7709\u89d2\u89d2\uff01\u4f60\u7684 CTR(\u9ede\u64ca\u7387) \u8868\u73fe\u4e0d\u4fd7\uff0c\u8b39\u4ee3\u8868\u4f60\u7684\u5ee3\u544a\u6587\u6848\u5beb\u5f97\u5920\u5438\u5f15\u4eba\uff0c\u4f46\u8ddf\u6210\u4ea4\uff08\u8f49\u63db\uff09\u8207\u5426\u4e26\u7121\u76f4\u63a5\u95dc\u4fc2\uff1bLanding page \u7684\u5167\u5bb9\u624d\u662f\u8b93\u641c\u5c0b\u8005\u8cb7\u55ae\u7684\u95dc\u9375\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/#%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D%E6%98%AF%E4%B8%80%E5%80%8B%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99\" >\u300c\u8df3\u51fa\u7387\u300d\u662f\u4e00\u500b\u91cd\u8981\u6307\u6a19<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/#%E4%BD%95%E8%AC%82%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D\" >\u4f55\u8b02\u300c\u8df3\u51fa\u7387\u300d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/#%E9%99%8D%E4%BD%8E%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D%E7%9A%84%E6%96%B9%E6%B3%95\" >\u964d\u4f4e\u300c\u8df3\u51fa\u7387\u300d\u7684\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/#%E6%8F%90%E5%8D%87%E3%80%8C%E9%80%A3%E7%B5%90%E9%A0%81%E9%9D%A2%E9%97%9C%E8%81%AF%E6%80%A7%E3%80%8D\" >\u63d0\u5347\u300c\u9023\u7d50\u9801\u9762\u95dc\u806f\u6027\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-landing-page\/#%E5%96%84%E7%94%A8%E6%9C%80%E7%B5%82%E5%88%B0%E9%81%94%E7%B6%B2%E5%9D%80\" >\u5584\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D%E6%98%AF%E4%B8%80%E5%80%8B%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99\"><\/span><span style=\"color: #3366ff;\"><b>\u300c\u8df3\u51fa\u7387\u300d\u662f\u4e00\u500b\u91cd\u8981\u6307\u6a19<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5176\u5be6\u7d93\u71df\u7db2\u7ad9\u5982\u540c\u7d93\u71df\u5be6\u9ad4\u5e97\u9762\u4e00\u6a23\uff0c\u7576\u4f60\u767c\u73fe\u5ba2\u4eba\u9032\u9580\u5f8c\u6c92\u770b\u5e7e\u773c\u5c31\u96e2\u958b\uff0c\u554f\u984c\u5c31\u4e0d\u6703\u51fa\u5728\u4f60\u5ba3\u50b3\uff0c\u800c\u53ef\u80fd\u662f\u5e97\u5167\u7684\u5546\u54c1\u8207\u9673\u5217\u4e0a\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u9ede\u9032\u5ee3\u544a\u9801\u9762\u5f8c\u4ec0\u9ebc\u90fd\u6c92\u505a\u5c31\u8df3\u51fa\uff0c\u9019\u6050\u6015\u5c31\u662f\u9078\u932f\u8457\u9678\u9801\uff08Landing Page\uff09\u7684\u8b66\u8a0a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%95%E8%AC%82%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D\"><\/span><strong>\u4f55\u8b02\u300c<\/strong><strong>\u8df3\u51fa\u7387\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/11\/bounce-rate-and-exit-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8df3\u51fa\u7387<\/a>\u300d\u662f\u6307\u4f7f\u7528\u8005\u53ea\u9020\u8a2a\u4e00\u500b\u7db2\u9801\uff0c\u6216\u662f\u4f7f\u7528\u8005\u76f4\u63a5\u5f9e\u5165\u7ad9 (\u5230\u9054) \u7db2\u9801\u96e2\u958b\u60a8\u7db2\u7ad9\u7684\u60c5\u6cc1\u6240\u4f54\u7684\u767e\u5206\u6bd4\uff0c<span style=\"font-weight: 400;\">\u70ba\u4e86\u65b9\u4fbf\u5206\u6790\u6578\u64da\u6211\u5011\u53ef\u4ee5\u5148\u5c07\u300c\u8df3\u51fa\u7387\u300d\u7684\u6b04\u4f4d\u53eb\u51fa\u4f86\uff0c\u5176\u4f4d\u7f6e\u5728\uff1a<\/span><br \/>\n<span style=\"font-weight: 400;\">\uff08\u5fc5\u9808\u5148\u78ba\u4fdd<a href=\"https:\/\/www.awoo.com.tw\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#Google_Analytics_Google_Ads\" target=\"_blank\" rel=\"noopener noreferrer\"> Google ads \u8207 GA \u4e32\u63a5<\/a>\u5b8c\u6210\uff0c\u6b64\u6b04\u4f4d\u624d\u6703\u51fa\u73fe\u5537\uff09<\/span><\/p>\n<ol>\n<li>\u9ede\u9078\u81f3\u300c\u95dc\u9375\u5b57\u300d\u5c64\u7d1a<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11132 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u9ede\u9032\u95dc\u9375\u5b57.png\" alt=\"\" width=\"188\" height=\"290\" \/><\/p>\n<ol start=\"2\">\n<li>\u9ede\u9078\u300c\u6b04\u300d\u4e2d\u7684\u300c\u4fee\u6539\u6b04\u300d\u6309\u9215<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11131 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u4fee\u6539\u6b04.png\" alt=\"\" width=\"203\" height=\"208\" \/><\/p>\n<ol start=\"3\">\n<li>\u52fe\u9078\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>\u300d\u4e2d\u7684\u300c\u8df3\u51fa\u7387\u300d\u5f8c\uff0c\u8a18\u5f97\u9ede\u9078\u6700\u4e0b\u65b9\u85cd\u8272\u7684\u300c\u5957\u7528\u300d\u6309\u9215<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11133 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u8df3\u51fa\u7387.png\" alt=\"\" width=\"933\" height=\"664\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%E9%99%8D%E4%BD%8E%E3%80%8C%E8%B7%B3%E5%87%BA%E7%8E%87%E3%80%8D%E7%9A%84%E6%96%B9%E6%B3%95\"><\/span><span style=\"color: #3366ff;\"><strong>\u964d\u4f4e\u300c\u8df3\u51fa\u7387\u300d\u7684\u65b9\u6cd5<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87%E3%80%8C%E9%80%A3%E7%B5%90%E9%A0%81%E9%9D%A2%E9%97%9C%E8%81%AF%E6%80%A7%E3%80%8D\"><\/span><strong>\u63d0\u5347\u300c\u9023\u7d50\u9801\u9762\u95dc\u806f\u6027\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6642\u6642\u78ba\u4fdd\u5ee3\u544a\u6587\u6848\u7684\u6558\u8ff0\u8207\u8457\u9678\u9801\uff08Landing page\uff09\u5167\u5bb9\u76f8\u4e92\u5951\u5408\uff0c\u624d\u80fd\u9806\u5229\u5f15\u5c0e\u300c\u5c0d\u7684\u4eba\u300d\u5b8c\u6210\u4f60\u671f\u671b\u7684\u300c\u5ee3\u544a\u76ee\u6a19\u300d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4eca\u5929\u7684\u76ee\u6a19\u662f\u8981\u7522\u751f\u8f49\u63db\uff0c\u53ef\u4ee5\u76f4\u63a5\u5c07\u5ee3\u544a\u8457\u9678\u9801\uff08Landing page\uff09\u9023\u81f3\u7522\u54c1\u9801\u9762\uff1b\u800c\u82e5\u662f\u8981\u6253\u54c1\u724c\u6216\u8207\u5e02\u5834\u6e9d\u901a\u8a0a\u606f\uff0c\u5c31\u5c07\u5176\u5c0e\u81f3\u5167\u5bb9\u6587\u7ae0\u6216\u90e8\u843d\u683c\u4e2d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u8a2d\u5b9a\u4e0a\u4e5f\u6642\u6642\u907f\u514d\u725b\u982d\u4e0d\u5c0d\u99ac\u5634\u7684\u72c0\u6cc1\uff0c\u50cf\u662f\u300c\u9ede\u64ca\u51b7\u6c23\u5ee3\u544a\u537b\u9032\u5165\u96fb\u8996\u7522\u54c1\u9801\u9762\u300d\u7684\u4f4e\u7d1a\u932f\u8aa4\u3002<\/span><br \/>\n<span style=\"font-weight: 400; color: #ff0000;\">\u5e38\u898b\u932f\u8aa4\uff1a<br \/>\n<\/span><span style=\"font-weight: 400; color: #ff0000;\">\u5207<strong>\u52ff\u56e0\u4fbf\u5b9c\u884c\u4e8b\u800c\u5c07\u6240\u6709\u7522\u54c1\u5ee3\u544a\u9023\u7d50\u81f3\u9996\u9801<\/strong>\uff1b\u7576\u641c\u5c0b\u8005\u9032\u5165\u9996\u9801\u4e00\u6642\u627e\u4e0d\u5230\u4ed6\u8981\u7684\u7522\u54c1\uff0c\u5f88\u5bb9\u6613\u9020\u6210\u8df3\u51fa\uff1b\u5c07\u4e0d\u540c\u7684\u7522\u54c1\u5ee3\u544a\u9023\u7d50\u81f3\u6240\u5c0d\u61c9\u7684\u7522\u54c1\u9801\u9762\u624d\u662f\u6700\u4fdd\u96aa\u7684\u8fa6\u6cd5\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E6%9C%80%E7%B5%82%E5%88%B0%E9%81%94%E7%B6%B2%E5%9D%80\"><\/span><strong>\u5584\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u5177\u5099\u4e86\u4e0a\u8ff0\u8457\u9678\u9801\uff08Landing page\uff09\u9078\u64c7\u7684\u908f\u8f2f\u3001\u89c0\u5ff5\u5f8c\uff0c\u662f\u5426\u9084\u6709\u66f4\u9032\u4e00\u6b65\u63d0\u5347\u5176\u6e96\u78ba\u5ea6\u7684\u65b9\u6cd5\u5462\uff1f<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u900f\u904e\u95dc\u9375\u5b57\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u300d\u7684\u8a2d\u5b9a\u5c07\u95dc\u9375\u5b57\/\u5ee3\u544a\/\u8457\u9678\u9801\uff08Landing page\uff09\u9054\u5230\u66f4\u7dca\u5bc6\u7684\u9023\u7d50\uff1b<\/span><span style=\"font-weight: 400;\">\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u300d\u7684\u4f4d\u7f6e\u5728\uff1a<\/span><\/p>\n<ul>\n<li>\u5728\u300c\u95dc\u9375\u5b57\u300d\u5c64\u7d1a\u4e2d\u7684\u300c\u4fee\u6539\u6b04\u300d\u5c07\u6b64\u6b04\u4f4d\u6253\u958b<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11136 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u6700\u7d42\u5230\u9054\u7db2\u5740.png\" alt=\"\" width=\"925\" height=\"444\" \/><br \/>\n<span style=\"font-weight: 400;\">\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u300d\u53ef\u4ee5\u6307\u5b9a\u7279\u5b9a\u95dc\u9375\u5b57\u9023\u7d50\u9032\u7279\u5b9a\u7db2\u9801\uff0c\u4f8b\u5982\u80fd\u5728 T-shirt \u7684\u7fa4\u7d44\u4e2d\uff0c\u6307\u5b9a\u9577T\/\u77edT\u5404\u81ea\u5c0e\u5230\u5c0d\u61c9\u7684\u7522\u54c1\u9801\u9762\u3001\u800c\u975e\u53ea\u900f\u904e\u7fa4\u7d44\u5ee3\u544a\u9023\u7d50\u7684 T-shirt \u5206\u985e\u9801\u9762\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7e2e\u77ed\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u6642\u9593\u3001\u7d66\u4e88\u6700\u7cbe\u6e96\u7684\u641c\u5c0b\u7d50\u679c\u3001\u8b93\u9054\u6210\u8f49\u63db\u7684\u904e\u7a0b\u66f4\u9806\u5229\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9664\u4e86\u5ee3\u544a\u4e3b\u81ea\u5df1\u898f\u5283 LP\uff0c\u4e5f\u53ef\u4ee5\u5617\u8a66\u900f\u904e <a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> \u4e2d\u7684\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u300d\u4f86\u67e5\u770b\u54ea\u4e9b\u7db2\u9801\u7684\u8f49\u63db\u3001\u6536\u76ca\u8868\u73fe\u4e0d\u932f\uff0c\u53ef\u4ee5\u5617\u8a66\u628a\u73fe\u6709\u7684\u5ee3\u544a\u9023\u7d50\u66f4\u63db\u6210<a href=\"https:\/\/www.awoo.com.tw\/blog\/how-to-optimize-converation-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8f49\u63db\u7387<\/a>\u9ad8\u7684\u8457\u9678\u9801\uff08Landing 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