{"id":11301,"date":"2019-03-28T10:11:00","date_gmt":"2019-03-28T02:11:00","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11301"},"modified":"2021-04-16T15:19:33","modified_gmt":"2021-04-16T07:19:33","slug":"email-retargeting-makes-better-conversion","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/","title":{"rendered":"\u63d0\u9ad8\u8f49\u63db\u7684\u884c\u92b7\u79d8\u7b08\uff1aEmail\u518d\u884c\u92b7(Retargeting)\uff01"},"content":{"rendered":"<blockquote>\n<blockquote><p>Email\u518d\u884c\u92b7\u6bcf\u5e74\u7684\u767c\u9001\u6578\u91cf\u90fd\u6578\u500d\u63d0\u5347\uff0c\u884c\u92b7\u5de5\u5177\u6230\u5834\u6b63\u5728\u8f49\u79fb\u3002<br \/>\n&#8211;\u00a0\u5168\u53f0\u7063\u6700\u6703\u767cEmail\u7684\u7537\u4ebaTiger \u674e\u632f\u744b<\/p><\/blockquote>\n<\/blockquote>\n<p>\u6d88\u8cbb\u8005\u52a0\u4e86\u8cfc\u7269\u8eca\u537b\u6c92\u6709\u4e0b\u55ae\u7d50\u5e33\uff1f\u90e8\u843d\u683c\u6709\u6d41\u91cf\u537b\u6c92\u6709\u63d0\u5347\u8a02\u95b1\u7387\uff1f\u5982\u679c\u5e38\u9047\u5230\u4ee5\u4e0a\u7684\u56f0\u64fe\uff0c\u95dc\u9375\u53ef\u80fd\u662f\u4f60\u5ffd\u7565\u4e86\u518d\u884c\u92b7(Retargeting)\u7684\u5de5\u4f5c\uff01<br \/>\n\u5728\u4e0a\u4e00\u7bc7\u6587\u7ae0 <a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">EDM\u662f\u5783\u573e(Spam)\u9084\u662f\u9ec3\u91d1\uff1f\u4f86\u4e86\u89e3Email\u884c\u92b7\u600e\u9ebc\u505a\u5427\uff01<\/a>\u4e2d\u6211\u5011\u5df2\u7d93\u63d0\u5230Email\u884c\u92b7\u662f\u6b77\u4e45\u4e0d\u8870\u7684\u4e00\u7a2e\u884c\u92b7\u5de5\u5177\uff0c\u5728\u6d41\u91cf\u7d05\u5229\u4e0d\u518d\u7684\u74b0\u5883\u4e0b\uff0cEmail\u70ba\u6210\u672c\u6548\u76ca\u6bd4\u76f8\u5c0d\u8f03\u9ad8\u4e14\u5bb9\u6613\u6293\u4f4f\u5fe0\u8aa0\u5ba2\u6236\u7684\u5229\u5668\uff0c\u800c\u672c\u7bc7\u518d\u5f9e\u518d\u884c\u92b7(Retargeting)\u7684\u89d2\u5ea6\u8aaa\u660e\u5982\u4f55\u900f\u904eEmail\u505a\u5230\u63d0\u9ad8\u8f49\u63db\u7684\u6210\u6548\uff1f\u964d\u4f4e\u6d41\u91cf\u8207\u8f49\u63db\u4e4b\u9593\u7684\u843d\u5dee\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#%E5%86%8D%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u518d\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#1%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%AE%9A%E7%BE%A9%EF%BC%9A\" >1.\u518d\u884c\u92b7\u7684\u5b9a\u7fa9\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#2%E7%82%BA%E4%BB%80%E9%BA%BC%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\" >2.\u70ba\u4ec0\u9ebc\u518d\u884c\u92b7\u5f88\u91cd\u8981\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%87%89%E7%94%A8%E5%B7%A5%E5%85%B7%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\" >\u518d\u884c\u92b7\u7684\u61c9\u7528\u5de5\u5177\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Email%E5%86%8D%E8%A1%8C%E9%8A%B7%E4%BD%BF%E7%94%A8%E7%9A%84%E6%9C%80%E4%BD%B3%E6%99%82%E6%A9%9F%E9%BB%9E%EF%BC%9F\" >Email\u518d\u884c\u92b7\u4f7f\u7528\u7684\u6700\u4f73\u6642\u6a5f\u9ede\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#%E5%A6%82%E4%BD%95%E8%97%89%E7%94%B1Email%E5%86%8D%E8%A1%8C%E9%8A%B7%E4%BE%86%E6%8F%90%E5%8D%87%E8%BD%89%E6%8F%9B%E6%88%90%E6%95%88%EF%BC%9F\" >\u5982\u4f55\u85c9\u7531Email\u518d\u884c\u92b7\u4f86\u63d0\u5347\u8f49\u63db\u6210\u6548\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Step1%EF%BC%9A%E8%92%90%E9%9B%86%E5%90%8D%E5%96%AEEmail_List\" >Step1\uff1a\u8490\u96c6\u540d\u55ae(Email List)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Step2%EF%BC%9A%E5%88%A4%E5%AE%9A%E5%90%8D%E5%96%AE%E5%83%B9%E5%80%BC\" >Step2\uff1a\u5224\u5b9a\u540d\u55ae\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Step3%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%90%88%E9%81%A9%E7%9A%84%E5%85%A7%E5%AE%B9\" >Step3\uff1a\u64b0\u5beb\u5408\u9069\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Step4%EF%BC%9AEmail%E5%90%8D%E5%96%AE%E5%88%86%E7%9C%BEEmail_List_Segmentation\" >Step4\uff1aEmail\u540d\u55ae\u5206\u773e(Email List Segmentation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#Step5%EF%BC%9A%E6%B8%AC%E8%A9%A6%E3%80%81%E6%B8%AC%E8%A9%A6%E3%80%81%E5%86%8D%E6%B8%AC%E8%A9%A6%EF%BC%81\" >Step5\uff1a\u6e2c\u8a66\u3001\u6e2c\u8a66\u3001\u518d\u6e2c\u8a66\uff01<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-retargeting-makes-better-conversion\/#%E3%80%8C%E5%B0%87%E5%B0%8D%E7%9A%84%E5%85%A7%E5%AE%B9%E5%82%B3%E9%81%94%E7%B5%A6%E5%B0%8D%E7%9A%84%E4%BA%BA%E3%80%8D\" >\u300c\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u9054\u7d66\u5c0d\u7684\u4eba\u300d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>\u518d\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%AE%9A%E7%BE%A9%EF%BC%9A\"><\/span>1.\u518d\u884c\u92b7\u7684\u5b9a\u7fa9\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.adroll.com\/resources\/guides-and-reports\/retargeting-advertising-101\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-11349 size-full\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u87a2\u5e55\u5feb\u7167-2019-03-21-\u4e0b\u53488.19.56.png\" alt=\"\u518d\u884c\u92b7(Retargeting\uff0c\u6216\u7a31Remarketing)\uff0c\u5c31\u662f\u7528\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u5c07\u6d41\u5931\u7684\u6d88\u8cbb\u8005\u91cd\u65b0\u6293\u56de\u4e26\u4fc3\u4f7f\u5176\u4e0b\u55ae\u8cfc\u8cb7\uff0c\u901a\u5e38\u53ef\u85c9\u7531Email\u3001\u518d\u884c\u92b7\u5ee3\u544a\u3001LINE\u5b98\u65b9\u5e33\u865f\u3001\u804a\u5929\u6a5f\u5668\u4eba(Chatbot)\u7b49\u65b9\u5f0f\u3002\" width=\"646\" height=\"337\" \/><\/a><em><strong><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.adroll.com\/resources\/guides-and-reports\/retargeting-advertising-101\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aAdRoll\u201cRetargeting 101: Best Practices to Maximize Your Results\u201d<\/a><\/span><\/strong><\/em><\/p>\n<p><strong>\u518d\u884c\u92b7\u7684\u82f1\u6587\u662fRetargeting\uff0c\u4e5f\u7a31Remarketing<\/strong>\uff0c\u6307\u91dd\u5c0d\u66fe\u7d93\u700f\u89bd\u904e\u7db2\u9801\u537b\u672a\u63a1\u53d6\u884c\u52d5\u7684\u4eba\u7fa4\u904b\u7528\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u63d0\u9192\u4e26\u6fc0\u52f5\u5176\u5b8c\u6210\u8cfc\u8cb7\u3001\u8a02\u95b1\u7b49\u5be6\u969b\u8f49\u63db\u7684\u904e\u7a0b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E7%82%BA%E4%BB%80%E9%BA%BC%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>2.\u70ba\u4ec0\u9ebc\u518d\u884c\u92b7\u5f88\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u73fe\u4ee3\u4eba\u7684\u8cfc\u8cb7\u7fd2\u6163\u6539\u8b8a<\/li>\n<\/ul>\n<p>\u4ee5\u524d\uff0c\u6211\u5011\u8cfc\u8cb7\u7684\u9078\u64c7\u53ea\u6709\u5be6\u9ad4\u5e97\uff0c\u4f46\u73fe\u5728\uff0c\u7db2\u969b\u7db2\u8def\u8b93\u6d88\u8cbb\u8005\u80fd\u591a\u641c\u5c0b\u3001\u6bd4\u50f9\uff0c\u6c7a\u5b9a\u5728\u4f55\u6642\u3001\u4f55\u5730\u8cfc\u8cb7\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u4e5f\u5c0e\u81f4\u884c\u92b7\u4eba\u54e1\u9700\u8981\u82b1\u66f4\u591a\u6642\u9593\u5275\u9020\u4e92\u52d5\u3001\u5275\u9020\u5c0d\u8a71\uff0c\u624d\u6709\u6a5f\u6703\u5c07\u7522\u54c1\u92b7\u552e\u51fa\u53bb\u3002<\/p>\n<ul>\n<li>\u6d41\u91cf\u7d05\u5229\u6e1b\u7de9\uff0c\u7dad\u6301\u820a\u5ba2\u6236\u8f03\u7372\u53d6\u65b0\u5ba2\u6236\u91cd\u8981<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u7372\u53d6\u4e00\u500b\u65b0\u5ba2\u7684\u6210\u672c\u662f\u7dad\u8b77\u4e00\u500b\u820a\u5ba2\u6236\u7684\u4e94\u500d\u300d<\/a>\uff0c\u6bd4\u8d77\u7372\u53d6\u65b0\u5ba2\uff0c\u5229\u7528\u624b\u908a\u5df2\u6709\u7684\u540d\u55ae\u505a\u597d\u518d\u884c\u92b7\u898f\u5283\uff0c\u627e\u51fa\u95dc\u9375\u5ba2\u6236\u5275\u9020\u53e3\u7891\uff0c\u66f4\u80fd\u9054\u5230\u9577\u671f\u7a69\u5b9a\u7684\u7684\u884c\u92b7\u6210\u6548\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%87%89%E7%94%A8%E5%B7%A5%E5%85%B7%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span>\u518d\u884c\u92b7\u7684\u61c9\u7528\u5de5\u5177\u6709\u54ea\u4e9b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u518d\u884c\u92b7\u5ee3\u544a\uff1a<\/li>\n<\/ul>\n<p>Facebook\u518d\u884c\u92b7\u5ee3\u544a\u64c1\u6709\u8f03\u7cbe\u78ba\u7684\u500b\u4eba\u8cc7\u8a0a\u5982\u8208\u8da3\u3001\u559c\u597d\u7b49\uff0c\u9069\u5408\u91dd\u5c0d\u7cbe\u6e96\u5ba2\u6236\u6295\u653e\u518d\u884c\u92b7\u5ee3\u544a\uff1b\u800c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>\u64c1\u6709\u5927\u91cf\u7684\u641c\u5c0b\u8cc7\u8a0a\uff0c\u8986\u84cb\u9762\u66f4\u5ee3\uff0c\u53ef\u91dd\u5c0d\u700f\u89bd\u904e\u67d0\u7db2\u7ad9\u53ca\u7279\u5b9a\u95dc\u9375\u5b57\u641c\u5c0b\u904e\u7684\u53d7\u773e\u6295\u653e\u5ee3\u544a\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96<\/a><\/p>\n<ul>\n<li>LINE\u5b98\u65b9\u5e33\u865f\uff1a<\/li>\n<\/ul>\n<p>Line\u5728\u53f0\u7063\u6708\u6d3b\u8e8d\u7528\u6236\u6578\u5df2\u9054 1,900 \u842c\uff0c\u9023\u4e2d\u9ad8\u5e74\u9f61\u5c64\u4e5f\u6703\u4f7f\u7528line\u4f5c\u70ba\u4e3b\u8981\u901a\u8a0a\u5a92\u4ecb\uff0c\u89f8\u53ca\u7387\u9ad8\u3002\u800c\u5728\u4eca\u5e74\uff0cLINE\u5ba3\u4f48\u63a8\u51fa\u300cLINE@\u5b98\u65b9\u5e33\u865f2.0\u300d\uff0c\u6539\u8b8a\u4e86\u904e\u5f80\u7684\u6536\u8cbb\u6a21\u5f0f\uff0c\u5229\u7528\u4ee5\u91cf\u8a08\u50f9\u3001\u6536\u8cbb\u5f48\u6027\u7684\u6a21\u5f0f\uff0c\u9f13\u52f5\u4f01\u696d\u53ca\u5546\u5bb6\u900f\u904e\u5206\u6790\u500b\u5225\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u6578\u64da\uff0c\u5efa\u7acb\u7cbe\u6e96\u5206\u773e\u6a19\u7c64\u7cfb\u7d71\u4f86\u63a8\u64ad\u95dc\u806f\u6027\u9ad8\u7684\u5ba2\u88fd\u5316\u8a0a\u606f\uff0c\u4e26\u80fd\u4f9d\u64da\u6de1\u65fa\u5b63\u4f86\u9078\u64c7\u5408\u9069\u7684\u65b9\u6848\uff0c\u8b93\u884c\u92b7\u9810\u7b97\u80fd\u82b1\u5728\u5200\u53e3\u4e0a\u3002<\/p>\n<ul>\n<li>\u804a\u5929\u6a5f\u5668\u4eba(ChatBot)\uff1a<\/li>\n<\/ul>\n<p>\u5982Facebook Messenger\u3001LINE\u5b98\u65b9\u5e33\u865f\u4e2dLine@\u4e00\u5c0d\u4e00\u5c0d\u8a71\u90fd\u662f\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u7684\u6280\u8853\uff0c\u76ee\u524d\u5df2\u88ab\u5ee3\u6cdb\u61c9\u7528\u65bc\u591a\u7a2e\u884c\u696d\u5982\u96fb\u5546\u3001\u91ab\u7642\u7b49\u3002\u804a\u5929\u6a5f\u5668\u4eba\u53ef\u4ee524\u5c0f\u6642\u5f85\u547d\u5373\u6642\u89e3\u6c7a\u5ba2\u6236\u554f\u984c\uff0c\u5275\u9020\u66f4\u597d\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff0c\u4e14\u5c0d\u4f01\u696d\u4f86\u8a00\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u4e5f\u80fd\u6709\u7cfb\u7d71\u5730\u7ba1\u7406\u500b\u5225\u6d88\u8cbb\u8005\u6578\u64da\u53ca\u5efa\u7acb\u6a19\u7c64\uff0c\u80fd\u6709\u6548\u6e1b\u5c11\u5ba2\u670d\u6210\u672c\u3001\u63d0\u5347\u5c0e\u8cfc\u6548\u679c\u3002<\/p>\n<ul>\n<li>Email\u518d\u884c\u92b7\uff1a<\/li>\n<\/ul>\n<p>Email\u6210\u672c\u901a\u5e38\u8f03\u4f4e\uff0c\u8490\u96c6\u5230\u7684\u540d\u55ae\u53ef\u4ee5\u76f4\u63a5\u63a5\u89f8\u5230\u6d88\u8cbb\u8005\uff0c\u4e14\u5bb9\u6613\u5c0d\u540d\u55ae\u505a\u5206\u985e\u4f86\u8a2d\u8a08\u5ba2\u88fd\u5316\u884c\u92b7\u5167\u5bb9\uff0c\u9069\u5408\u62ff\u4f86\u57f9\u990a\u5fe0\u8aa0\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email%E5%86%8D%E8%A1%8C%E9%8A%B7%E4%BD%BF%E7%94%A8%E7%9A%84%E6%9C%80%E4%BD%B3%E6%99%82%E6%A9%9F%E9%BB%9E%EF%BC%9F\"><\/span>Email\u518d\u884c\u92b7\u4f7f\u7528\u7684\u6700\u4f73\u6642\u6a5f\u9ede\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u518d\u884c\u92b7\u5c31\u662f\u8981\u300c\u5275\u9020\u6f5b\u5728\u92b7\u552e\u6a5f\u6703\u300d\uff0c\u800c\u5e38\u898b\u7684Email\u518d\u884c\u92b7\u540d\u55ae\u53ef\u4ee5\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\u4eba\u7fa4\u4f86\u8a2d\u8a08\uff1a<br \/>\n1.\u8cfc\u7269\u8eca\u672a\u7d50\u5e33\uff1a<br \/>\n\u5982\u679c\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u8eca\u6709\u672a\u7d50\u5e33\u7684\u7522\u54c1\u53ef\u4ee5\u8a2d\u5b9a\u5728\u4e00\u6bb5\u6642\u9593\u5f8c\u767c\u9001\u76f8\u95dc\u6298\u6263\u8a0a\u606f\u523a\u6fc0\u8cfc\u8cb7\u617e\u671b\u3002<br \/>\n2.\u91cd\u8907\u700f\u89bd\u7279\u5b9a\u985e\u578b\u7522\u54c1\u8cc7\u8a0a\u537b\u672a\u4e0b\u55ae\u8cfc\u8cb7\u7684\u4eba\u7fa4\u3002<br \/>\n3.\u6b61\u8fce\u4fe1(Welcome letter)\uff1a<br \/>\n\u91dd\u5c0d\u525b\u8a02\u95b1\u90e8\u843d\u683c\u6216\u670d\u52d9\u7684\u4eba\u5bc4\u9001\u6b61\u8fce\u4fe1\uff0c\u6709\u52a9\u65bc\u4e86\u89e3\u516c\u53f8\u7684\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u540c\u6642\u53ef\u4ee5\u4ecb\u7d39\u516c\u53f8\u5176\u4ed6\u7522\u54c1\u589e\u52a0\u4ea4\u53c9\u92b7\u552e\u7684\u6a5f\u6703\u3002<br \/>\n4.\u4e0d\u6d3b\u8e8d\u7684\u4f7f\u7528\u8005\uff1a<br \/>\n<a href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u73fe\u4ee3\u4eba\u4e00\u5929\u5927\u7d04\u6703\u6536\u5230121\u5c01\u4fe1\u4ef6<\/a>\uff0c\u5176\u4e2d\u6709\u5f88\u5927\u7684\u6a5f\u6703\u7565\u904e\u90a3\u4e9b\u770b\u4f3c\u8f03\u70ba\u4e0d\u91cd\u8981\u7684\u4fe1\u4ef6\u3002\u6240\u4ee5\uff0c\u5c0d\u65bc\u9577\u671f\u7121\u56de\u61c9\u53ca\u53cd\u994b\u7684\u4eba\u7fa4\uff0c\u6211\u5011\u53ef\u4ee5\u5617\u8a66\u5bc4\u9001\u4fe1\u4ef6\u559a\u9192\u4ed6\u5011\u7684\u8a18\u61b6\uff0c\u540c\u6642\uff0c\u4e5f\u80fd\u518d\u6b21\u78ba\u8a8d\u4ed6\u5011\u7e7c\u7e8c\u8a02\u95b1\u7684\u610f\u9858\uff0c\u4e26\u900f\u904e\u5b9a\u671f\u522a\u9664\u7121\u6548\u76ca\u7684Email\u540d\u55ae\u4f86\u63d0\u5347\u90f5\u4ef6\u4fe1\u8b7d\u3002<br \/>\n5.\u7576\u5ba2\u6236\u8a02\u8cfc\u7684\u7522\u54c1\u3001\u670d\u52d9\u5df2\u5230\u671f\u6642\uff0c\u53ef\u4ee5\u5bc4\u51fa\u611f\u8b1d\u4fe1(Thank-You letter)\u4e86\u89e3\u5c0d\u65b9\u7684\u4f7f\u7528\u611f\u53d7\uff0c\u4e26\u78ba\u8a8d\u518d\u6b21\u8a02\u8cfc\u7684\u610f\u9858\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%97%89%E7%94%B1Email%E5%86%8D%E8%A1%8C%E9%8A%B7%E4%BE%86%E6%8F%90%E5%8D%87%E8%BD%89%E6%8F%9B%E6%88%90%E6%95%88%EF%BC%9F\"><\/span>\u5982\u4f55\u85c9\u7531Email\u518d\u884c\u92b7\u4f86\u63d0\u5347\u8f49\u63db\u6210\u6548\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5beb\u4e00\u5c01Email\u5bc4\u51fa\u770b\u4f3c\u7c21\u55ae\uff0c\u4f46\u8981\u5982\u4f55\u8b93\u6211\u5011\u7684\u6d88\u8cbb\u8005\u9858\u610f\u5f9e\u832b\u832b\u201c\u4fe1\u201d\u6d77\u4e2d\u6253\u958b\u4fe1\u4ef6\u4e26\u63a1\u53d6\u884c\u52d5\u5462\uff1f\u5c31\u662f\uff1a\u300c\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u9054\u7d66\u5c0d\u7684\u4eba\u300d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step1%EF%BC%9A%E8%92%90%E9%9B%86%E5%90%8D%E5%96%AEEmail_List\"><\/span>Step1\uff1a\u8490\u96c6\u540d\u55ae(Email List)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u518d\u884c\u92b7\u80fd\u5920\u9054\u5230\u826f\u597d\u6210\u6548\u9996\u5148\u5c31\u662f\u8981\u627e\u51fa\u5c0d\u7684\u4eba\uff0c\u4f46\u9019\u4e9b\u4eba\u5f9e\u4f55\u800c\u4f86\u5462\uff1f\u5176\u5be6\uff0c\u540d\u55ae\u7684\u8490\u96c6\u975e\u4e00\u8e74\u53ef\u5e7e\uff0c\u8cb7\u540d\u55ae\u6216\u662f\u932f\u8aa4\u7684\u8490\u96c6\u65b9\u5f0f\u90fd\u6703\u5c0e\u81f4\u6d88\u8cbb\u8005\u7684\u9ad4\u9a57\u4e0b\u964d\uff0c\u4e14\u53bb\u5e74\u6b50\u76df\u500b\u8cc7\u6cd5(GDPR)\u4e0a\u8def\u5f8c\uff0c\u66f4\u559a\u8d77\u5404\u570b\u5c0d\u65bc\u500b\u8cc7\u4fdd\u8b77\u7684\u91cd\u8996\uff0c\u6240\u4ee5\uff0c\u904b\u7528\u5408\u6cd5\u4e14\u5408\u7406\u7684\u8a31\u53ef\u5f0f\u884c\u92b7\u624b\u6bb5\u7372\u53d6\u540d\u55ae\u624d\u662f\u4e00\u52de\u6c38\u9038\u7684\u505a\u6cd5\uff0c\u5e38\u898b\u7684\u8490\u96c6\u65b9\u5f0f\u6709\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n<ul>\n<li>\u8a3b\u518a\u6703\u54e1<\/li>\n<li>\u90e8\u843d\u683c\u8a02\u95b1<\/li>\n<li>\u96fb\u5b50\u5831\u8a02\u95b1<\/li>\n<li>\u96fb\u5b50\u66f8\u3001\u5831\u544a\u7b49\u80fd\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u4e0b\u8f09\u7684\u8cc7\u6e90\uff08Lead Magnet\uff09<\/li>\n<li>\u5be6\u9ad4\u6d3b\u52d5<\/li>\n<li>Facebook\u7c89\u7d72\u5c08\u9801\u3001Line\u5b98\u65b9\u5e33\u865f\u8a3b\u518a\u7b49\u7b2c\u4e09\u65b9\u793e\u7fa4\u5e73\u53f0<\/li>\n<\/ul>\n<p>\u8490\u96c6\u540d\u55ae\u6642\u9664\u4e86\u9700\u8981\u5408\u4e4e\u6cd5\u5f8b\u898f\u5b9a\u4ee5\u5916\uff0c\u4e5f\u9700\u8981\u4ee5\u540c\u7406\u5fc3\u8a2d\u60f3\uff1a\u300c\u5982\u679c\u4f60\u662f\u6d88\u8cbb\u8005\uff0c\u4f60\u662f\u5426\u9858\u610f\u7559\u4e0b\u8cc7\u8a0a\uff1f\u300d\uff0c\u6253\u9020\u65b9\u4fbf\u4e14\u6709\u8aaa\u670d\u529b\u7684\u8490\u96c6\u60c5\u5883\u8b93\u6d88\u8cbb\u8005\u81ea\u9858\u7559\u4e0b\u8a0a\u606f\uff0c\u8f03\u80fd\u6e1b\u5c11\u8490\u96c6\u540d\u55ae\u6642\u53ef\u80fd\u8b93\u6d88\u8cbb\u8005\u7522\u751f\u7684\u4e0d\u6085\u60c5\u7dd2\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step2%EF%BC%9A%E5%88%A4%E5%AE%9A%E5%90%8D%E5%96%AE%E5%83%B9%E5%80%BC\"><\/span>Step2\uff1a\u5224\u5b9a\u540d\u55ae\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u767c\u9001100\u5c01\u7cbe\u6e96\u7684\u4fe1\u4ef6\u8207\u80e1\u4e82\u767c\u90011000\u5c01\u90f5\u4ef6\uff0c\u54ea\u4e00\u7a2e\u6bd4\u8f03\u6709\u6548\u5462\uff1f\u5728\u767c\u9001\u4fe1\u4ef6\u524d\uff0c\u6211\u5011\u53ef\u4ee5\u6aa2\u8996\u4ee5\u4e0b\u7684\u6a19\u6e96\uff0c\u4f86\u5224\u5225\u8490\u96c6\u7684\u540d\u55ae\u662f\u4e0d\u662f\u6709\u50f9\u503c\u7684\uff1f<\/p>\n<ul>\n<li>\u6578\u64da\u771f\u5be6\u6027\uff1a<\/li>\n<\/ul>\n<p>\u8490\u96c6\u5230\u7684\u540d\u55ae\u53ef\u4ee5\u4ee3\u8868\u771f\u5be6\u5b58\u5728\u7684\u4eba\uff0c\u82e5\u540d\u55ae\u4e2d\u6709\u8f03\u591a\u932f\u8aa4\u7684Email\u5730\u5740\u53ca\u500b\u4eba\u8cc7\u8a0a\u6703\u5f71\u97ff\u5f8c\u7e8c\u518d\u884c\u92b7\u7684\u9032\u7a0b\u3002<\/p>\n<ul>\n<li>\u6642\u6548\u6027\uff1a<\/li>\n<\/ul>\n<p>\u4e00\u500b\u4eba\u4e00\u5e74\u524d\u8207\u8fd1\u4e09\u500b\u6708\u7684\u6d88\u8cbb\u7fd2\u6163\u53ef\u80fd\u5927\u4e0d\u540c\uff0c\u6240\u4ee5\u4f01\u696d\u9700\u8981\u82b1\u6642\u9593\u5b9a\u671f\u6aa2\u8996\u540d\u55ae\u7684\u6b63\u78ba\u6027\uff0c\u8f03\u80fd\u7b26\u5408\u6d88\u8cbb\u8005\u771f\u5be6\u7684\u884c\u70ba\u3002<\/p>\n<ul>\n<li>\u76f8\u95dc\u6027\uff1a<\/li>\n<\/ul>\n<p>\u9019\u4e9b\u4eba\u662f\u5426\u5c0d\u65bc\u4f60\u7684\u516c\u53f8\u7522\u54c1\u53ca\u670d\u52d9\u6709\u8208\u8da3\uff1f\u53ef\u4ee5\u5f9e\u700f\u89bd\u7d00\u9304\u3001\u6d88\u8cbb\u7d00\u9304\u7b49\u53bb\u8fa8\u5225\u6d88\u8cbb\u8005\u7684\u559c\u597d\u3002<\/p>\n<ul>\n<li>\u6578\u91cf<\/li>\n<\/ul>\n<p>\u4e00\u5c01\u597d\u7684Email\u53ca\u5783\u573e\u4fe1\u4e4b\u9593\u5f80\u5f80\u53ea\u9694\u4e86\u4e00\u4efd\u6709\u50f9\u503c\u7684\u540d\u55ae\uff0c\u56e0\u70baEmail\u518d\u884c\u92b7\u662f\u91dd\u5c0d\u300c\u5df2\u77e5\u7684\u6f5b\u5728\u5ba2\u6236\u300d\u4f86\u7cbe\u6e96\u884c\u92b7\uff0c\u6240\u4ee5Email\u540d\u55ae\u4e0d\u662f\u8d8a\u591a\u8d8a\u597d\uff0c\u9700\u8981\u6301\u7e8c\u4e0d\u65b7\u5730\u8490\u96c6\u5404\u7a2e\u53d7\u773e\u7684\u8cc7\u6599\u53ca\u884c\u70ba\u6578\u64da\uff0c\u7d93\u904e\u5206\u6790\u5f8c\u8abf\u6574Email\u518d\u884c\u92b7\u7684\u898f\u5283\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step3%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%90%88%E9%81%A9%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>Step3\uff1a\u64b0\u5beb\u5408\u9069\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u8490\u96c6\u4e86\u6709\u50f9\u503c\u7684\u540d\u55ae\u5f8c\uff0c\u6211\u5011\u9700\u8981\u4e00\u5291\u5f37\u5fc3\u91dd\u8b93\u6536\u5230\u4fe1\u4ef6\u7684\u6d88\u8cbb\u8005\u9858\u610f\u4f5c\u51fa\u884c\u52d5\u2500\u2500\u5ba2\u88fd\u5316\u5167\u5bb9\uff0c\u63d0\u4f9b\u8207\u55ae\u4e00\u6d88\u8cbb\u8005\u9ad8\u5ea6\u76f8\u95dc\u4e14\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3002<br \/>\n\u6839\u64da<a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a>\u5c0d\u65bc\u5167\u5bb9\u884c\u92b7\u7684\u5b9a\u7fa9\uff1a<br \/>\n&#8220;Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.\u201d<br \/>\n\u904e\u53bb\u7684\u884c\u92b7\u91cd\u8996\u7522\u54c1\u672c\u8eab\uff0c\u8a8d\u70ba\u53ea\u8981\u63d0\u4f9b\u8db3\u5920\u597d\u7684\u7522\u54c1\u5c31\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u8cfc\u8cb7\uff0c\u4f46\u73fe\u5728\u7684\u884c\u92b7\u66f4\u91cd\u8996\u6211\u5011\u80fd\u63d0\u4f9b\u4ec0\u9ebc\u6709\u50f9\u503c\u7684\u7522\u54c1\u53ca\u670d\u52d9\u7d66\u5ba2\u6236\uff1f\u6240\u4ee5\uff0c\u85c9\u7531\u5206\u4eab\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5982\u5c0d\u6709\u700f\u89bd\u904e\u67d0\u4fdd\u990a\u54c1\u7684\u6d88\u8cbb\u8005\u5206\u4eab\u76f8\u95dc\u4fdd\u990a\u77e5\u8b58\uff0c\u4e26\u63a8\u85a6\u5c0d\u61c9\u7684\u7522\u54c1\u53ca\u6298\u6263\u8a0a\u606f\uff0c\u66f4\u80fd\u6fc0\u52f5\u5176\u505a\u51fa\u5be6\u969b\u7684\u8cfc\u8cb7\u884c\u52d5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step4%EF%BC%9AEmail%E5%90%8D%E5%96%AE%E5%88%86%E7%9C%BEEmail_List_Segmentation\"><\/span>Step4\uff1aEmail\u540d\u55ae\u5206\u773e(Email List Segmentation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/03\/\u5de5\u4f5c\u5340\u57df-239-100-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" \/><br \/>\n\u7576\u64c1\u6709\u4e86\u4e00\u4efd\u6709\u50f9\u503c\u7684\u540d\u55ae\u4e5f\u7cbe\u5fc3\u8a2d\u8a08\u904e\u5167\u5bb9\uff0c\u537b\u6c92\u6709\u5584\u52a0\u5229\u7528\u662f\u4e0d\u662f\u633a\u53ef\u60dc\u5462\uff1f\u9019\u6642\u5019\uff0c\u9700\u8981\u5340\u5225\u76ee\u6a19\u53d7\u773e\u518d\u5bc4\u51fa\u4fe1\u4ef6\uff0c\u624d\u80fd\u767c\u63ee\u6240\u8490\u96c6\u5230\u7684\u540d\u55ae\u50f9\u503c\u3002<a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a>\u65bc2017\u5e74\u7684\u7814\u7a76\u4fbf\u6307\u51fa\uff0cEmail\u540d\u55ae\u5206\u773e\u5f8c\u518d\u5bc4\u51fa\uff0c\u7e3d\u958b\u4fe1\u7387\u6703\u6bd4\u672a\u505a\u5206\u773e\u7684\u4fe1\u4ef6\u9ad8\u51fa14.31%\uff0c\u9ede\u64ca\u7387\u5247\u9ad8\u4e86100.95%\u3002<br \/>\n\u6211\u5011\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u5e7e\u9ede\u8457\u624b\u4f86\u5206\u985e\u6211\u5011\u7684\u5ba2\u6236\uff1a<\/p>\n<ul>\n<li>\u6027\u5225<\/li>\n<li>\u5e74\u9f61<\/li>\n<li>\u5730\u7406\u4f4d\u7f6e<\/li>\n<li>\u8077\u696d\u6216\u5f9e\u4e8b\u5de5\u4f5c\u7684\u7522\u696d\u985e\u578b<\/li>\n<li>\u8077\u4f4d<\/li>\n<li>\u6559\u80b2\u7a0b\u5ea6<\/li>\n<li>\u8cfc\u8cb7\u7d00\u9304<\/li>\n<li>\u700f\u89bd\u7d00\u9304<\/li>\n<li>\u8f03\u6709\u8208\u8da3\u7684\u8b70\u984c&#8230;&#8230;\u7b49<\/li>\n<\/ul>\n<p>\u900f\u904e\u5206\u985e\u7684\u540d\u55ae\u8cc7\u6599\uff0c\u80fd\u5728\u4e0b\u4e00\u968e\u6bb5\u64b0\u5bebEmail\u6642\u5275\u9020\u66f4\u5ba2\u88fd\u5316\u7684\u4fe1\u4ef6\u5167\u5bb9\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step5%EF%BC%9A%E6%B8%AC%E8%A9%A6%E3%80%81%E6%B8%AC%E8%A9%A6%E3%80%81%E5%86%8D%E6%B8%AC%E8%A9%A6%EF%BC%81\"><\/span>Step5\uff1a\u6e2c\u8a66\u3001\u6e2c\u8a66\u3001\u518d\u6e2c\u8a66\uff01<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u505a\u597d\u524d\u56db\u500b\u6b65\u9a5f\u5f8c\uff0cEmail\u5df2\u7d93\u6709\u5f88\u5927\u6a5f\u7387\u767c\u63ee\u518d\u884c\u92b7\u7684\u6548\u76ca\uff0c\u4f46\u5225\u5fd8\u8a18\uff1a\u300c\u4e00\u6a23\u7c73\u990a\u767e\u6a23\u4eba\u300d\uff0c\u7531\u65bc\u6d88\u8cbb\u8005\u6709\u5343\u5343\u842c\u842c\u7a2e\uff0c\u6240\u4ee5\u85c9\u7531\u5be6\u969b\u6e2c\u8a66\u5982AB testing\u8abf\u6574\u4fe1\u4ef6\u5167\u5bb9\uff0c\u5efa\u7acb\u5be6\u9a57\u7d44\u53ca\u5c0d\u7167\u7d44\u6293\u51fa\u6700\u5bb9\u6613\u5438\u5f15\u4eba\u7684\u8b8a\u6578\uff0c\u624d\u80fd\u627e\u51fa\u6700\u9069\u5408\u7684Email\u518d\u884c\u92b7\u516c\u5f0f\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%B0%87%E5%B0%8D%E7%9A%84%E5%85%A7%E5%AE%B9%E5%82%B3%E9%81%94%E7%B5%A6%E5%B0%8D%E7%9A%84%E4%BA%BA%E3%80%8D\"><\/span>\u300c\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u9054\u7d66\u5c0d\u7684\u4eba\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904eEmail\u518d\u884c\u92b7\uff0c\u80fd\u5920\u5e6b\u52a9\u4f01\u696d\u627e\u56de\u6d88\u5931\u7684\u6d41\u91cf\u3001\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u60df\u9700\u6ce8\u610f\u7684\u662f\uff0c\u6d88\u8cbb\u8005\u6709\u591a\u7a2e\u9762\u8c8c\uff0c\u6709\u4e9b\u4eba\u559c\u6b61\u95dc\u806f\u6027\u9ad8\u7684\u8a0a\u606f\uff0c\u53e6\u5916\u4e00\u4e9b\u4eba\u5247\u8a0e\u53ad\u88ab\u76e3\u8996\u7684\u611f\u89ba\uff0c\u6240\u4ee5\u6700\u91cd\u8981\u7684\u662f\u5fc5\u9808\u900f\u904e\u6e2c\u8a66\u53ca\u8abf\u6574\uff0c\u624d\u80fd\u767c\u63eeEmail\u518d\u884c\u92b7\u771f\u6b63\u7684\u529f\u6548\uff01<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555fEmail\u884c\u92b7\u65b0\u7d00\u5143\uff0cawoo\u65b0\u670d\u52d9TigerFly\u91cd\u78c5\u767b\u5834<strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/a><br \/>\n<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/1f449-1f3fb.svg\" alt=\"??\" width=\"50\" height=\"47\" \/>\u4e86\u89e3TigerFly EDM\u767c\u9001\u5de5\u5177<strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email\u518d\u884c\u92b7\u6bcf\u5e74\u7684\u767c\u9001\u6578\u91cf\u90fd\u6578\u500d\u63d0\u5347\uff0c\u884c\u92b7\u5de5\u5177\u6230\u5834\u6b63\u5728\u8f49\u79fb\u3002 &#8211;\u00a0\u5168\u53f0\u7063\u6700\u6703\u767cEmail\u7684\u7537\u4eba [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-11301","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u63d0\u9ad8\u8f49\u63db\u7684\u884c\u92b7\u79d8\u7b08\uff1aEmail\u518d\u884c\u92b7(Retargeting)\uff01 - awoo<\/title>\n<meta name=\"description\" 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