{"id":11321,"date":"2019-04-08T11:48:47","date_gmt":"2019-04-08T03:48:47","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11321"},"modified":"2022-09-21T16:57:07","modified_gmt":"2022-09-21T08:57:07","slug":"blog-cta-optimization-complete-guide-2","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/","title":{"rendered":"\u3010\u90e8\u843d\u683c\u6587\u7ae0CTA\u512a\u5316\u3011\u5b8c\u5168\u653b\u7565\u624b\u518a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5982\u679c\u4eca\u5929\u4f60\u5728\u5e6b\u516c\u53f8\u57f7\u884c\u5167\u5bb9\u884c\u92b7\uff0c\u4e26\u7528\u90e8\u843d\u683c\u70ba\u516c\u53f8\u5275\u9020\u8a31\u591a\u6d41\u91cf\uff0c\u90a3\u9ebc\u76f8\u4fe1\u8001\u95c6\u4e00\u5b9a\u6703\u554f\u4f60\u8aaa\uff1a<\/span><br \/>\n<i><span style=\"font-weight: 400;\">\u300c\u96d6\u7136\u90e8\u843d\u683c\u5e36\u4f86\u5f88\u591a\u6d41\u91cf\uff0c\u4f46\u8981\u600e\u9ebc\u628a\u9019\u4e9b\u6d41\u91cf\u8b8a\u73fe\uff1f\u4e0a\u500b\u6708\u5f9e\u90e8\u843d\u683c\u7522\u751f\u7684\u6d41\u91cf\u8cfa\u5230\u591a\u5c11\u9322\uff1f\u300d<\/span><\/i><br \/>\n<span style=\"font-weight: 400;\">\u9047\u5230\u9019\u6a23\u7684\u554f\u984c\uff0c\u5f88\u591a\u4eba\u6703\u53cd\u99c1\u8aaa\uff1a\u300c\u90e8\u843d\u683c\u7684\u6d41\u91cf\u9023\u7d50\u5230\u9996\u9801\u9032\u884c\u8a66\u7528\u7684\u8f49\u63db\u7387\u7d04 6%\u22ef\u22ef\u300d\u4f46\u5176\u4ed6\u540c\u4e8b\u53ef\u80fd\u5c0d\u4f60\u7684\u56de\u7b54\u9084\u662f\u4e0d\u6eff\u610f\u3002<\/span><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u6703\u975e\u5e38\u751f\u6c23\uff0c\u56e0\u70ba\uff1a(1) <\/span>\u4f60\u89ba\u5f97\u6c92\u6709\u4eba\u91cd\u8996\u4f60\u5f9e\u90e8\u843d\u683c\u7522\u751f\u7684\u6d41\u91cf (2) <span style=\"font-weight: 400;\">\u4f60\u6c92\u6709\u66f4\u597d\u7684\u65b9\u6cd5\uff0c\u8b93\u4f60\u7684\u8b80\u8005\u8f49\u8b8a\u6210\u70ba\u5ba2\u6236<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f46\u5c0d\u65bc\u9019\u500b\u554f\u984c\uff0c\u5176\u5be6\u4e0d\u7528\u592a\u904e\u65bc\u7169\u60f1\uff0c\u4f60\u9700\u8981\u7684\u662f\u4e00\u500b\u7cfb\u7d71\u601d\u8003\u53bb\u627e\u5230\u65b9\u6cd5\uff0cDevesh Khanal (\u539f\u6587\u4f5c\u8005) \u5beb\u4e86\u8a31\u591a\u6587\u7ae0\u4f86\u6559\u5927\u5bb6<strong>\u5982\u4f55\u5236\u5b9a\u6574\u9ad4\u7b56\u7565\u8b93\u90e8\u843d\u683c\u8b80\u8005\u8f49\u8b8a\u70ba\u96fb\u5b50\u5831\u8a02\u95b1\u6236\uff0c<\/strong>\u4ee5\u53ca<strong>\u8981\u5728\u7db2\u7ad9\u54ea\u88e1\u653e\u7f6eCTA (Call To Action)<\/strong>\u3002(\u6b64\u7bc7\u70ba\u7cbe\u9078\u5916\u96fb\uff0c\u539f\u6587<a href=\"https:\/\/growandconvert.com\/conversion-rate-optimization\/blog-conversion-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5728\u6b64<\/a>)<\/span><\/p>\n<div 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#1_%E4%BD%BF%E7%94%A8%E7%9B%AE%E6%A8%99%E6%B5%81%E7%A8%8B%E5%88%86%E6%9E%90\" >1. \u4f7f\u7528\u76ee\u6a19\u6d41\u7a0b\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#2_UTM%E5%8F%83%E6%95%B8\" >2. UTM\u53c3\u6578<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#%E5%84%AA%E5%8C%96%E9%80%A3%E7%B5%90%E6%96%87%E5%AD%97%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E8%AE%80%E8%80%85%E9%80%B2%E5%85%A5%E7%B6%B2%E7%AB%99\" >\u512a\u5316\u9023\u7d50\u6587\u5b57\u5438\u5f15\u66f4\u591a\u8b80\u8005\u9032\u5165\u7db2\u7ad9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#%E8%A1%8C%E5%8B%95%E5%91%BC%E7%B1%B2CTA_Call_To_Action%E5%88%86%E6%9E%90%EF%BC%9A%E7%9E%AD%E8%A7%A3%E4%BD%BF%E7%94%A8%E8%80%85%E9%BB%9E%E6%93%8A%E7%BF%92%E6%85%A3\" >\u884c\u52d5\u547c\u7c72CTA (Call To Action)\u5206\u6790\uff1a\u77ad\u89e3\u4f7f\u7528\u8005\u9ede\u64ca\u7fd2\u6163<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#%E4%B8%8D%E5%90%8CCTA%E5%9C%A8%E5%90%84%E5%80%8B%E4%BD%8D%E7%BD%AE%E7%9A%84%E7%89%B9%E8%89%B2\" >\u4e0d\u540cCTA\u5728\u5404\u500b\u4f4d\u7f6e\u7684\u7279\u8272<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#1_%E5%81%B4%E9%82%8A%E6%AC%84_Sidebar\" >1. \u5074\u908a\u6b04 Sidebar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#2_%E6%96%87%E6%9C%AB%E4%BD%8D%E7%BD%AE_CTA_Generic_End-of-Post_Calls_to_Action\" >2. \u6587\u672b\u4f4d\u7f6e CTA Generic End-of-Post Calls to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#3_%E5%BD%88%E8%B7%B3%E8%A6%96%E7%AA%97_Pop-ups\" >3. \u5f48\u8df3\u8996\u7a97 Pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#4_%E5%B9%BB%E7%87%88%E7%89%87%E5%92%8C%E9%A0%81%E9%9D%A2%E5%9B%BA%E5%AE%9A%E6%AC%84%E4%BD%8D_Sliders_and_Bars\" >4. \u5e7b\u71c8\u7247\u548c\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d Sliders and Bars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#5_%E6%AD%A1%E8%BF%8E%E9%A0%81%E9%9D%A2_Welcome_Gate\" >5. \u6b61\u8fce\u9801\u9762 Welcome Gate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#6_%E5%8A%9F%E8%83%BD%E6%A1%86_Featurebox\" >6. \u529f\u80fd\u6846 Featurebox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#7_%E5%84%AA%E5%8C%96%E5%BE%8C%E5%B0%8E%E8%A6%BD%E5%88%97_Optimized_Nav-bar\" >7. \u512a\u5316\u5f8c\u5c0e\u89bd\u5217 Optimized Nav-bar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/blog-cta-optimization-complete-guide-2\/#%E5%85%A7%E5%AE%B9%E7%82%BA%E4%B8%BB%E7%9A%84%E9%83%A8%E8%90%BD%E6%A0%BC%EF%BC%9A%E6%89%BE%E5%88%B0%E9%83%A8%E8%90%BD%E6%A0%BC%E8%AE%80%E8%80%85%E6%9C%80%E6%84%9B%E7%9A%84CTA%E4%BD%8D%E7%BD%AE\" >\u5167\u5bb9\u70ba\u4e3b\u7684\u90e8\u843d\u683c\uff1a\u627e\u5230\u90e8\u843d\u683c\u8b80\u8005\u6700\u611b\u7684CTA\u4f4d\u7f6e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AE%93%E4%BD%A0%E7%9A%84%E9%83%A8%E8%90%BD%E6%A0%BC%E8%AE%80%E8%80%85%E8%BD%89%E6%8F%9B%E6%88%90%E9%A1%A7%E5%AE%A2%EF%BC%9A%E6%96%87%E7%AB%A0%E8%BD%89%E6%8F%9B%E7%AD%96%E7%95%A5\"><\/span>\u8b93\u4f60\u7684\u90e8\u843d\u683c\u8b80\u8005\u8f49\u63db\u6210\u9867\u5ba2\uff1a\u6587\u7ae0\u8f49\u63db\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6709\u4e00\u4e9b\u6280\u5de7\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5c07\u8b80\u8005\u8f49\u63db\u6210\u9867\u5ba2\uff1a<\/p>\n<ol>\n<li>\u900f\u904e\u9023\u7d50\u5f15\u5c0e\u8b80\u8005\u5230\u8cfc\u8cb7\u9801\u9762<\/li>\n<li>\u7559\u4e0b\u8b80\u8005\u7684 Email \u5730\u5740\uff0c\u5c07\u5546\u54c1\u8cc7\u8a0a\u6216\u6587\u7ae0\u5167\u5bb9 Email \u7d66\u4ed6\u5011<\/li>\n<\/ol>\n<p>\u5c07\u4ee5\u4e0a\u6280\u5de7\u653e\u9032\u53bb\u4f60\u7684\u8f49\u63db\u8a08\u5283\u5167\uff0c\u63a5\u8457\u958b\u59cb\u9032\u884c\u6d41\u91cf\u76e3\u6e2c\uff0c\u512a\u5316\u7db2\u7ad9 CTA \u4f86\u63d0\u9ad8\u8f49\u63db\u7387\u3002\u4eca\u5929\u57f7\u884c\u5167\u5bb9\u884c\u92b7\u7684\u76ee\u7684\uff0c\u5c31\u662f\u8981\u77e5\u9053<strong>\u5982\u4f55\u8b93\u6d41\u91cf\u5f9e\u4f60\u7684\u90e8\u843d\u683c\u8f49\u63db\u5230\u5546\u54c1\u9801\u9762\u6216\u76ee\u6a19\u9801\u9762<\/strong>\uff0c\u627e\u5230\u6700\u9069\u5408\u653e\u7f6e CTA \u7684\u4f4d\u7f6e\u3002\u4f5c\u8005 Devesh Khanal \u6839\u64da\u81ea\u5df1\u7684\u7814\u7a76\u548c\u7d93\u9a57\uff0c\u5206\u4eab\u4ed6\u662f\u5982\u4f55\u5c07\u8b80\u8005\u8f49\u63db\u70ba\u9867\u5ba2\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AA%A2%E6%B8%AC%E9%83%A8%E8%90%BD%E6%A0%BC%E8%BD%89%E6%8F%9B%E7%8E%87%E7%9A%84%E4%B8%89%E5%A4%A7%E6%AD%A5%E9%A9%9F\"><\/span>\u6aa2\u6e2c\u90e8\u843d\u683c\u8f49\u63db\u7387\u7684\u4e09\u5927\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6aa2\u6e2c\u8f49\u63db\u7387\u662f\u4e00\u500b\u975e\u5e38\u91cd\u8981\u6b65\u9a5f\uff0c\u4f46 Devesh Khanal \u5f88\u8a1d\u7570\u7684\u662f\uff0c\u6709\u5f88\u591a\u4eba\u9084\u6c92\u6709\u5728\u505a\u9019\u4ef6\u4e8b\uff0c\u4ed6\u5011\u7e3d\u662f\u9a5f\u7136\u5730\u4e0b\u7d50\u8ad6\uff0c\u76f4\u89ba\u5730\u8a8d\u70ba\u53ef\u4ee5\u5f9e\u6d41\u91cf\u4e2d\u7372\u53d6\u5229\u76ca\uff0c\u537b\u4e0d\u77e5\u9053\u600e\u9ebc\u5be6\u969b\u5f97\u77e5\u3002\u5982\u679c\u4f60\u6b63\u5728\u57f7\u884c\u5167\u5bb9\u884c\u92b7\uff0c\u5343\u842c\u4e0d\u80fd\u6191\u611f\u89ba\u4f86\u57f7\u884c\u5c08\u6848\uff0c\u9019\u6a23\u7121\u6cd5\u8aaa\u670d\u4f60\u7684\u5718\u968a\uff0c\u7121\u6cd5\u8b93\u4ed6\u5011\u76f8\u4fe1\u4f60\u6709\u4e00\u500b\u597d\u7684 ROI (Return On Investment\uff1b\u6295\u8cc7\u5831\u916c\u7387)\u3002\u56e0\u70ba\u4f60\u6c92\u6709\u7528\u597d\u7684\u65b9\u6cd5\u53bb\u6e2c\u91cf\uff0c\u6240\u4ee5\u7121\u6cd5\u77e5\u9053 ROI \u6709\u591a\u9ad8\u3002<br \/>\n\u5176\u5be6\uff0c\u53ea\u8981\u505a\u597d\u6d41\u91cf\u6e2c\u91cf\u548c\u76e3\u63a7\uff0c\u5c07\u6d41\u91cf\u8cc7\u6599\u88fd\u4f5c\u6210\u6578\u64da\u5831\u8868\uff0c\u4f60\u5c31\u53ef\u4ee5\u8ddf\u8001\u95c6\u597d\u597d\u5831\u544a\u5167\u5bb9\u6240\u5e36\u4f86\u7684\u6d41\u91cf\u8f49\u63db\uff0c\u4e26\u4e14\u548c\u4f60\u7684\u5718\u968a\u89e3\u91cb ROI \u7684\u610f\u7fa9\u3002\u6240\u4ee5\u5982\u679c\u4f60\u8981\u505a\u90e8\u843d\u683c\u5ba2\u6236\u8f49\u63db\u5206\u6790 (Blog to customers analytics)\uff0c\u53ef\u4ee5\u57f7\u884c\u4ee5\u4e0b\u4e09\u500b\u6b65\u9a5f\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F1%EF%BC%9A%E8%A8%AD%E5%AE%9AGA%E7%9B%AE%E6%A8%99%EF%BC%8C%E8%A8%88%E7%AE%97%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>\u6b65\u9a5f1\uff1a\u8a2d\u5b9aGA\u76ee\u6a19\uff0c\u8a08\u7b97\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google analytics \u5f8c\u53f0\u53ef\u4ee5\u8a2d\u5b9a\u76ee\u6a19\u9801\uff0c\u4e00\u822c\u4f86\u8aaa\uff0c\u5982\u679c\u662f\u96fb\u5b50\u5546\u52d9\u7684\u7db2\u7ad9\uff0c\u90fd\u6703\u8a2d\u5b9a\u7d50\u5e33\u78ba\u8a8d\u9801 (confirmation page) \u4f5c\u70ba\u76ee\u6a19\u9801\uff0c\u5982\u679c\u662f\u5167\u5bb9\u7db2\u7ad9\uff0c\u5c31\u662f\u300c\u611f\u8b1d\u4f60\u7684\u8a02\u95b1\u300d\u9801\u9762\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/awoo-blog-cta.png\" alt=\"\" width=\"1107\" height=\"357\" \/><br \/>\n<span style=\"font-size: 10pt;\">awoo \u90e8\u843d\u683c\u611f\u8b1d\u8a02\u95b1\u76ee\u6a19\u9801\u9762<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/02\/fb-ads-data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528Google Data Studio\u88fd\u4f5c\u7cbe\u7f8e\u7684Facebook\u5ee3\u544a\u6578\u64da\u5831\u8868<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F1a_%E9%9D%9E%E5%BF%85%E8%A6%81%EF%BC%9A%E7%82%BA%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E7%9B%AE%E6%A8%99%E5%83%B9%E5%80%BC\"><\/span>\u6b65\u9a5f1a (\u975e\u5fc5\u8981)\uff1a\u70ba\u76ee\u6a19\u8a2d\u5b9a\u76ee\u6a19\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0d\u65bc\u63d0\u4f9b\u7dda\u4e0a\u670d\u52d9\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u4f60\u53ef\u4ee5\u70ba\u76ee\u6a19\u9801\u8a2d\u5b9a\u50f9\u683c\uff0c\u4f8b\u5982\u5982\u679c\u4f60\u7684\u516c\u53f8\u8a02\u95b1\u670d\u52d9\u662f\u6bcf\u500b\u6708 100 \u5143\uff0c\u90a3\u9019\u500b\u9801\u9762\u7684\u50f9\u503c\u5c07\u6703\u662f 100 \u5143\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u76ee\u6a19\u8a2d\u5b9a\u7a0b\u5e8f.png\" alt=\"\" width=\"776\" height=\"268\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u70ba\u76ee\u6a19\u9801\u9762\u8a2d\u5b9a\u76ee\u6a19\u50f9\u503c<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F2%EF%BC%9A%E4%BD%BF%E7%94%A8Google_analytics%E5%A0%B1%E8%A1%A8%E4%BE%86%E7%9B%A3%E6%B8%AC%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>\u6b65\u9a5f2\uff1a\u4f7f\u7528Google analytics\u5831\u8868\u4f86\u76e3\u6e2c\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u4f60\u958b\u59cb\u8ffd\u8e64\u76ee\u6a19\u6642\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528 GA \u88e1\u9762\u7684\u5831\u8868\u4f86\u770b\u4f60\u7684\u76ee\u6a19\u767b\u9304\u9801\u9762\u6709\u591a\u5c11\u7684\u8f49\u63db\u7387\uff0c\u6b65\u9a5f\u70ba\uff1a<strong>\u884c\u70ba&gt;&gt;\u7db2\u7ad9\u5167\u5bb9&gt;&gt;\u5230\u9054\u7db2\u9801<\/strong>\uff0c\u5c31\u6703\u770b\u5230\u6bcf\u4e00\u500b\u767b\u9678\u9801\u7684\u76ee\u6a19\u8f49\u63db\u7387\u3002\u5728\u9019\u4e00\u9801\u4fbf\u53ef\u4ee5\u5f88\u6e05\u695a\u77e5\u9053\u6709\u591a\u5c11\u4eba\u9020\u8a2a\u500b\u5225\u9801\u9762\u4ee5\u53ca\u9019\u4e9b\u9801\u9762\u5275\u9020\u4e86\u591a\u5c11\u50f9\u503c\uff0c\u4e26\u9032\u4e00\u6b65\u8da3\u8a08\u7b97\u90e8\u843d\u683c\u70ba\u516c\u53f8\u5275\u9020\u4e86\u591a\u5c11\u6536\u5165\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u5916\u96fb\u7ffb\u8b6f_GA\u8f49\u63db\u7387\u5831\u8868.png\" alt=\"\" width=\"1392\" height=\"442\" \/><br \/>\nGA\u5831\u8868\u7684\u767b\u9678\u9801\u8f49\u63db\u6210\u6548<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F3%E9%9D%9E%E5%BF%85%E8%A6%81%EF%BC%9A%E4%BD%BF%E7%94%A8%E7%9B%AE%E6%A8%99%E6%B5%81%E7%A8%8B%E5%88%86%E6%9E%90%E5%92%8CUTM%E9%80%B2%E8%A1%8C%E9%A1%A7%E5%AE%A2%E8%B7%AF%E5%BE%91%E5%88%86%E6%9E%90\"><\/span>\u6b65\u9a5f3(\u975e\u5fc5\u8981)\uff1a\u4f7f\u7528\u76ee\u6a19\u6d41\u7a0b\u5206\u6790\u548cUTM\u9032\u884c\u9867\u5ba2\u8def\u5f91\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u904e\uff0c\u5982\u679c\u53ea\u662f\u55ae\u7d14\u4f7f\u7528\u767b\u9678\u9801\u5831\u544a\uff0c\u4f60\u53ea\u80fd\u77e5\u9053\u6709\u6c92\u6709\u8f49\u63db\u3001\u8f49\u63db\u591a\u5c11\uff0c\u7121\u6cd5\u9032\u4e00\u6b65\u5f97\u77e5\u4f60\u7684\u9867\u5ba2\u662f\u900f\u904e\u54ea\u4e9b\u8def\u5f91\u62b5\u9054\u4f60\u7684\u7db2\u7ad9\u3002\u7562\u7adf\uff0c\u4f60\u77e5\u9053\u600e\u9ebc\u5f97\u77e5\u8f49\u63db\u7387\uff0c\u4e5f\u5fc5\u9808\u8981\u77e5\u9053\u5982\u4f55\u63d0\u5347\u8f49\u63db\u7387\uff0c\u9019\u662f\u6e2c\u91cf\u8f49\u63db\u7387\u7684\u95dc\u9375\u6240\u5728\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E7%9F%A5%E9%81%93%E9%A1%A7%E5%AE%A2%E8%BD%89%E6%8F%9B%E7%9A%84%E8%B7%AF%E5%BE%91%EF%BC%9F\"><\/span>\u5982\u4f55\u77e5\u9053\u9867\u5ba2\u8f49\u63db\u7684\u8def\u5f91\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%BD%BF%E7%94%A8%E7%9B%AE%E6%A8%99%E6%B5%81%E7%A8%8B%E5%88%86%E6%9E%90\"><\/span>1. \u4f7f\u7528\u76ee\u6a19\u6d41\u7a0b\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u60f3\u8981\u77e5\u9053\u9867\u5ba2\u6709\u53ef\u80fd\u54ea\u4e9b\u9801\u9762\u904e\u4f86\uff0c\u4f60\u53ef\u4ee5\u5728 GA \u5831\u8868\u5167\u8a2d\u5b9a\u8ffd\u8e64\u9801\u9762\uff0c\u4f8b\u5982\u4f60\u60f3\u77e5\u9053\u54ea\u4e9b\u5ba2\u6236\u6709\u7d93\u904e\u9996\u9801\u5230\u8a3b\u518a\u9801\uff0c\u5c31\u53ef\u4ee5\u5728 GA \u5f8c\u53f0\u4e0a\u8a2d\u5b9a\u9801\u9762\u8ffd\u8e64\u3002\u6700\u5f8c\u4f60\u53ef\u4ee5\u5728\u8f49\u63db&gt;&gt;\u76ee\u6a19&gt;&gt;\u7a0b\u5e8f\u8996\u89ba\u8f49\u63db\u53ef\u4ee5\u770b\u5230\uff0c\u8f49\u63db\u7684\u767e\u5206\u6bd4\uff0c\u4ee5\u53ca\u6709\u591a\u5c11\u7684\u9867\u5ba2\u5728\u8f49\u63db\u7684\u904e\u7a0b\u4e2d\u6d41\u5931\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u7a0b\u5e8f\u8a2d\u5b9a.png\" alt=\"\" width=\"712\" height=\"532\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_UTM%E5%8F%83%E6%95%B8\"><\/span>2. UTM\u53c3\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e00\u7a2e\u975e\u5e38\u6709\u6548\u4e14\u5e38\u898b\u7684\u65b9\u6cd5\u5c31\u662f\u900f\u904e UTM \u53c3\u6578\u8a2d\u5b9a\u4f86\u8ffd\u8e64\u9867\u5ba2\uff0cUTM \u53c3\u6578\u5c31\u662f\u4e00\u7a2e\u53ef\u4ee5\u5728\u7db2\u5740\u5f8c\u9762\u5e36\u7279\u5b9a\u7684\u5b57\u4e32\u7684\u53c3\u6578\uff0c\u4f60\u53ea\u8981\u8a2d\u5b9a\u597d\u76ee\u6a19\u9801\u9762\u7684\u4f86\u6e90\u3001\u6d3b\u52d5\u540d\u7a31\uff0c\u5c31\u53ef\u4ee5\u5728 GA \u5f8c\u53f0\u88e1\u9762\u770b\u5230\u6709\u591a\u5c11\u7684\u9867\u5ba2\u4f86\u5230\u4f60\u7684\u7db2\u7ad9\uff0cGoogle \u5b98\u65b9\u4e5f\u63d0\u4f9b\u4e86\u5de5\u5177\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u5920\u8f15\u6613\u7684\u7522\u751f UTM \u53c3\u6578\u7db2\u5740\u5de5\u5177\uff1a<a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">Campaign URL Builder<\/a><br \/>\n\u5e36\u6709UTM\u53c3\u6578\u7684\u7db2\u5740\u7bc4\u4f8b\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spring_sale\">https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spring_sale<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E9%80%A3%E7%B5%90%E6%96%87%E5%AD%97%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E8%AE%80%E8%80%85%E9%80%B2%E5%85%A5%E7%B6%B2%E7%AB%99\"><\/span>\u512a\u5316\u9023\u7d50\u6587\u5b57\u5438\u5f15\u66f4\u591a\u8b80\u8005\u9032\u5165\u7db2\u7ad9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Devesh Khanal \u63d0\u4f9b\u5169\u500b\u6848\u4f8b\u8207\u5927\u5bb6\u5206\u4eab\u512a\u5316\u9023\u7d50\u7684\u91cd\u8981\u6027\uff0c\u5206\u5225\u662f\uff1a<\/p>\n<ol>\n<li><a href=\"http:\/\/growthrock.co\/website-navigation\/\">Website Navigation Case Study: How I got 145% more clicks to email newsletter pages by changing 3 words<\/a><\/li>\n<li><a href=\"https:\/\/beemdigital.com\/case-study-31-54-more-conversions-signup-form-copy\/\">Case Study \u2013 31.54% More Conversions by Tweaking the Copy on a Sign-Up Form<\/a><\/li>\n<\/ol>\n<p>\u7b2c\u4e00\u500b\u9023\u7d50\u4ecb\u7d39\u4e86\u5982\u4f55\u512a\u5316\u7db2\u7ad9\u5c0e\u89bd\u5217\u4e0a\u7684 CTA \u6587\u5b57\uff0c\u4ed6\u5011\u900f\u904e\u5206\u6790\u4f7f\u7528\u8005\u76ee\u7684\uff0c\u8abf\u6574\u9023\u7d50\u6587\u5b57\uff0c\u589e\u52a0\u4e86\u9023\u7d50\u7684\u9ede\u64ca\u7387\uff1b\u7b2c\u4e8c\u500b\u9023\u7d50\u5247\u662f\u900f\u904e\u6848\u4f8b\u4f86\u8aaa\u660e\u5982\u4f55\u900f\u904e\u512a\u5316\u8a3b\u518a\u9078\u55ae\u4e0a\u7684\u6587\u5b57\uff0c\u589e\u52a0\u9867\u5ba2\u8a3b\u518a\u7684\u610f\u9858\uff0c\u8b93\u8f49\u63db\u7387\u6210\u9577\u4e86 31.54%\u3002<br \/>\n\u4ee5\u4e0a\u5169\u7bc7\u90fd\u8aaa\u660e\u4e86\u9023\u7d50\u6587\u5b57\u7684\u512a\u5316\uff0c\u53ef\u4ee5\u5927\u5927\u5e6b\u52a9\u8f49\u63db\u7387\u63d0\u5347\u3002\u9664\u6b64\u4e4b\u5916\uff0cCTA \u8981\u653e\u7f6e\u5728\u7db2\u7ad9\u4e0a\u54ea\u4e00\u500b\u4f4d\u7f6e\uff1f\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u3002CTA \u8981\u653e\u5728\u5074\u908a\u6b04\uff1f\u9084\u662f\u8981\u7528\u5f48\u8df3\u8996\u7a97\uff1f\u6216\u8005\u662f\u653e\u7f6e\u5728\u6587\u7ae0\u5e95\u90e8\uff1fDevesh Khanal \u5206\u6790\u4e86\u6bcf\u4e00\u500b\u4f4d\u7f6e\uff0c\u4e26\u8207\u5927\u5bb6\u5206\u4eab\u4ed6\u5206\u6790\u7d50\u679c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E5%8B%95%E5%91%BC%E7%B1%B2CTA_Call_To_Action%E5%88%86%E6%9E%90%EF%BC%9A%E7%9E%AD%E8%A7%A3%E4%BD%BF%E7%94%A8%E8%80%85%E9%BB%9E%E6%93%8A%E7%BF%92%E6%85%A3\"><\/span>\u884c\u52d5\u547c\u7c72CTA (Call To Action)\u5206\u6790\uff1a\u77ad\u89e3\u4f7f\u7528\u8005\u9ede\u64ca\u7fd2\u6163<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u7db2\u7ad9\u50b3\u7d71\u4e0a\u7684\u914d\u7f6e\u5982\u4e0b\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u90e8\u843d\u683cCTA\u512a\u5316_\u7248\u9762\u914d\u7f6e.jpg\" alt=\"\" width=\"456\" height=\"494\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/growandconvert.com\/conversion-rate-optimization\/blog-conversion-strategy\/<\/span><br \/>\n\u9019\u908a\u5c31\u6709\u4e00\u500b\u5927\u554f\u984c\uff1a\u4f60\u8981\u5c07\u4f60\u7684 CTA \u5206\u914d\u5728\u54ea\u4e00\u500b\u5340\u57df\u5462\uff1f<br \/>\n\u5047\u8a2d\u4f60\u4eca\u5929\u958b\u4e86\u4e00\u500b\u8ce3 3C \u7522\u54c1\u7684\u7db2\u7ad9\uff0c\u9019\u500b\u7db2\u7ad9\u88e1\u9762\u8ca9\u552e\u96fb\u8166\u3001\u7b46\u96fb\u3001\u624b\u6a5f\u548c\u5176\u4ed6\u76f8\u95dc\u5468\u908a\u5546\u54c1\uff0c\u540c\u6642\u4f60\u6709\u4e00\u500b\u90e8\u843d\u683c\u5728\u64b0\u5beb\u5546\u54c1\u7684\u958b\u7bb1\u6587\u3001\u8a55\u6e2c\u6587\u7b49\u3002\u7db2\u7ad9\u7684\u6700\u7d42\u7684\u76ee\u6a19\u5c31\u662f\u8981\u8b93\u8b80\u8005\u770b\u5b8c\u9019\u4e9b\u6587\u7ae0\u4e4b\u5f8c\uff0c\u80fd\u5920\u53bb\u5546\u54c1\u9801\u9032\u884c\u7522\u54c1\uff0c\u6216\u8005\u662f\u7559\u4e0b\u4ed6\u7684 Email\uff0c\u4ee5\u4fbf\u5f80\u5f8c\u53ef\u4ee5\u5728\u5546\u54c1\u8cc7\u8a0a\u5bc4\u7d66\u4ed6\u5011\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E5%90%8CCTA%E5%9C%A8%E5%90%84%E5%80%8B%E4%BD%8D%E7%BD%AE%E7%9A%84%E7%89%B9%E8%89%B2\"><\/span>\u4e0d\u540cCTA\u5728\u5404\u500b\u4f4d\u7f6e\u7684\u7279\u8272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0b\u662f Devesh Khanal \u6839\u64da\u81ea\u5df1\u7684\u7d93\u9a57\uff0c\u5728\u5927\u7d04 2,000 &#8211; 150,000 \u4f4d\u8a2a\u5ba2\u7684\u7db2\u7ad9\uff0c\u6240\u5f97\u5230\u7684\u6578\u64da\uff1a<\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td>\u4f4d\u7f6e<\/td>\n<td>CTA<\/td>\n<td>\u7279\u8272<\/td>\n<\/tr>\n<tr>\n<td>\u5074\u908a\u6b04 Sidebar<\/td>\n<td>0.5%~1.5%<\/td>\n<td>\u6700\u5e38\u898b\u7684\u653e\u7f6e\u4f4d\u7f6e\uff0c\u8b80\u8005\u5bb9\u6613\u5bdf\u89ba\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6587\u7ae0\u5e95\u90e8 Generic end of post<\/td>\n<td>0.5%~1.5%<\/td>\n<td>\u901a\u5e38\u8b80\u8005\u53ea\u8981\u9858\u610f\u95b1\u8b80\u5b8c\u6587\u7ae0\uff0c\u8868\u793a\u5c0d\u6587\u7ae0\u5167\u5bb9\u6709\u8208\u8da3\uff0c\u5c31\u6703\u6709\u76f8\u7576\u9ad8\u7684\u6a5f\u6703\u9ede\u64ca\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5f48\u8df3\u8996\u7a97 Pop-ups<\/td>\n<td>1%~8%<\/td>\n<td>\u6700\u5e38\u898b\u7684\u64cd\u4f5c\u65b9\u6cd5\uff0c\u7576\u8b80\u8005\u95b1\u8b80\u5230\u4e00\u534a\u6216\u60f3\u96e2\u958b\u6642\uff0c\u900f\u904e\u5f48\u8df3\u8996\u7a97\u63d0\u9192\u4ed6\u8a02\u95b1\uff0c\u4f46\u662f\u4e5f\u6709\u53ef\u80fd\u9020\u6210\u56f0\u64fe\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e7b\u71c8\u7247\u548c\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d Sliders and Bars<\/td>\n<td>1%~5%<\/td>\n<td>\u8ddf\u5f48\u8df3\u8996\u7a97\u6bd4\u8d77\u4f86\uff0c\u5b83\u76f8\u5c0d\u8f03\u4e0d\u6703\u56f0\u64fe\u8b80\u8005\uff0c\u800c\u4e14\u4e5f\u53ef\u4ee5\u548c\u9054\u5230\u548c\u5f48\u8df3\u8996\u7a97\u63a5\u8fd1\u7684\u8f49\u63db\u7387\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6b61\u8fce\u9801\u9762 Welcome Gates<\/td>\n<td>10%~25%<\/td>\n<td>\u8f49\u63db\u7387\u6210\u6548\u9ad8\u7684\u65b9\u6cd5\uff0c\u6703\u5f37\u5236\u6027\u8b93\u8b80\u8005\u9ede\u64ca\u624d\u80fd\u9032\u53bb\u4e3b\u7ad9\uff0c\u4f46\u662f\u8a72\u65b9\u6cd5\u6703\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u5728\u64cd\u4f5c\u8981\u975e\u5e38\u5c0f\u5fc3\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u529f\u80fd\u5340\u584a Featurebox<\/td>\n<td>3%~9%<\/td>\n<td>\u8207\u6b61\u8fce\u9801\u9762\u985e\u4f3c\uff0c\u662f\u8f15\u91cf\u7248\u7684\u6b61\u8fce\u9801\u9762\uff0c\u4e0d\u6703\u5f37\u5236\u8b80\u8005\u9ede\u64ca\uff0c\u4f46\u662f\u53c8\u53ef\u4ee5\u5438\u5f15\u9ede\u64ca\u7684\u65b9\u6cd5\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u512a\u5316\u5f8c\u5c0e\u89bd\u5217 Navbar<\/td>\n<td>\u8b8a\u52d5\u6027\u9ad8<\/td>\n<td>\u6700\u57fa\u672c\u7684\u914d\u7f6e\u4f4d\u7f6e\uff0c\u5927\u90e8\u5206\u7db2\u7ad9\u90fd\u6709\u5c0e\u89bd\u5217\u3002\u4f46\u662f\u7531\u65bc\u592a\u5e38\u898b\uff0c\u9700\u8981\u505a\u597d\u512a\u5316\uff0c\u624d\u80fd\u9054\u5230\u4e00\u5b9a\u7684\u8f49\u63db\u7387\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%81%B4%E9%82%8A%E6%AC%84_Sidebar\"><\/span>1. \u5074\u908a\u6b04 Sidebar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u90e8\u843d\u683c\u7684\u5074\u908a\u6b04\u662f\u6700\u5e38\u898b\u7684\u4f4d\u7f6e\uff0c\u8a31\u591a\u90e8\u843d\u683c\u90fd\u5728\u6703\u6b64\u653e\u7f6e\u50cf\u662f\u8a02\u95b1\u96fb\u5b50\u5831\u7684 CTA\uff0c\u6700\u5e38\u898b\u7684\u4f4d\u7f6e\u90fd\u662f\u5728\u6587\u7ae0\u7684\u53f3\u5074\uff0c\u901a\u5e38\u6703\u6536\u5230\u5927\u7d04 0.5 &#8211; 1.5% \u8f49\u63db\u7387\u3002<\/p>\n<div style=\"width: 1021px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/04\/\u87a2\u5e55\u5feb\u7167-2019-04-10-\u4e0b\u53485.38.06.png\" alt=\"\" width=\"1011\" height=\"126\" \/><p class=\"wp-caption-text\">\u7bc4\u4f8b\u7db2\u7ad9\uff1a\u65e9\u5b89\u5065\u5eb7<\/p><\/div>\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u6578\u91cf\u5df2\u7d93\u9054\u5230\u7d04 10 \u842c\u4ee5\u4e0a\u7684\u6d41\u91cf\uff0c\u5efa\u8b70\u76e1\u91cf\u653e\u7f6e\u7c21\u55ae\u3001\u6e05\u695a\u7684 CTA\uff0c\u7db2\u7ad9\u9801\u9762\u4e0d\u8981\u653e\u7f6e\u592a\u591a\u7684\u5c0f\u5de5\u5177\u3002\u56e0\u70ba\u5074\u908a\u6b04\u7684 CTA \u8d8a\u6e05\u695a\uff0c\u8b80\u8005\u6c92\u6709\u53d7\u5230\u592a\u591a\u5e72\u64fe\uff0c\u8f49\u63db\u7387\u6709\u6a5f\u6703\u63d0\u9ad8\u5c07\u8fd1 70%\uff0c\u6240\u4ee5\u6108\u5c11\u5c0f\u5de5\u5177\uff0c\u53ef\u4ee5\u6e1b\u5c11\u4f7f\u7528\u8005\u7684\u5e72\u64fe\uff0c\u8f49\u63db\u7387\u4e5f\u53ef\u80fd\u6108\u5927\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%96%87%E6%9C%AB%E4%BD%8D%E7%BD%AE_CTA_Generic_End-of-Post_Calls_to_Action\"><\/span>2. \u6587\u672b\u4f4d\u7f6e CTA Generic End-of-Post Calls to Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u70ba\u4ec0\u9ebc\u6709\u4eba\u8aaa CTA \u653e\u7f6e\u5728\u6587\u672b\u4f4d\u7f6e\u662f\u4e00\u500b\u4e0d\u932f\u9078\u64c7\uff0c\u9019\u662f\u56e0\u70ba\u6709\u4eba\u8a8d\u70ba\u7576\u4f60\u7684\u8b80\u8005\u90fd\u9858\u610f\u95b1\u8b80\u6587\u7ae0\u5230\u6700\u5f8c\uff0c\u9019\u8868\u793a\u4ed6\u5011\u4e00\u5b9a\u5c0d\u4f60\u7522\u54c1\u6216\u670d\u52d9\u6709\u8208\u8da3\uff0c\u60f3\u8981\u6709\u77e5\u9053\u66f4\u591a\u5167\u5bb9\uff0c\u6240\u4ee5\u63d0\u4f9b\u4ed6\u5011 CTA \u662f\u597d\u7684\u3002<br \/>\n\u4f46\u662f\u5176\u5be6\u5927\u591a\u6578\u7684\u4eba\u4e26\u4e0d\u6703\u628a\u95b1\u8b80\u5b8c\u6587\u7ae0\uff0c\u56e0\u6b64\u5c07 CTA \u653e\u7f6e\u5728\u6587\u7ae0\u958b\u59cb\u7684\u4f4d\u7f6e\uff0c\u6548\u679c\u6703\u66f4\u660e\u986f\uff0c\u53e6\u5916\u66f4\u6709\u7814\u7a76\u767c\u73fe\u5230\u6709\u4e00\u4e9b\u7db2\u7ad9\u50cf\u662f Backlinko\uff0c\u5c07 CTA \u540c\u6642\u653e\u7f6e\u6587\u7ae0\u958b\u59cb\u548c\u6587\u672b\u4f4d\u7f6e\uff0c\u8f49\u63db\u7387\u7684\u6210\u6548\u6bd4\u50c5\u653e\u7f6e\u5728\u6587\u672b\u4f4d\u7f6e\u9084\u8981\u9ad8\u51fa 300%\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u90e8\u843d\u683cCTA\u512a\u5316_\u6587\u521dCTA.png\" alt=\"\" width=\"384\" height=\"399\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u90e8\u843d\u683cCTA\u512a\u5316_\u6587\u672bCTA.png\" alt=\"\" width=\"359\" height=\"274\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u6587\u672b\u6587\u521dCTA\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/backlinko.com\/introducing-the-seo-marketing-hub<\/span><br \/>\n\u6709\u4e00\u4e9b\u5e38\u898b\u7684 CTA\uff0c\u50cf\u662f\u300c\u8a02\u95b1\u96fb\u5b50\u5831\u300d\u3001\u300c\u5e6b\u6211\u5011\u5206\u4eab\u5230\u81c9\u66f8\u300d\u3001\u300c\u8acb\u7d66\u6211\u5011\u5efa\u8b70\u300d\u3001\u300c\u8a3b\u518a\u6703\u54e1\u300d\u7b49\u6587\u5b57\uff0c\u9019\u4e9b\u6587\u5b57\u5176\u5be6\u5c0d\u65bc\u4e00\u4e9b\u4eba\u4f86\u8aaa\uff0c\u5c0d\u4ed6\u5011\u4f86\u8aaa\u662f\u5e72\u64fe\u7684\uff0c\u5982\u679c\u8981\u653e\u7f6e CTA \u7684\u529f\u80fd\uff0c\u5efa\u8b70\u53ef\u4ee5\u9078\u7528\u50cf\u662f\u300c\u770b\u66f4\u591a\u7522\u54c1\u8a0a\u606f\u300d\u6216\u8005\u662f\u300c\u76f8\u95dc\u95b1\u8b80\u300d\u7b49\u6309\u9215\uff0c\u6703\u66f4\u5bb9\u6613\u5438\u5f15\u4eba\u53bb\u9ede\u64ca\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%BD%88%E8%B7%B3%E8%A6%96%E7%AA%97_Pop-ups\"><\/span>3. \u5f48\u8df3\u8996\u7a97 Pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5927\u591a\u6578\u4eba\u90fd\u64d4\u5fc3\uff0c\u5f48\u8df3\u8996\u7a97\u90fd\u6703\u5e72\u64fe\u5230\u4f7f\u7528\u8005\u95b1\u8b80\uff0c\u4f46\u662f\u5be6\u969b\u4e0a\uff0c\u5b83\u7684\u8f49\u63db\u7387\u7684\u6548\u679c\u660e\u986f\u9ad8\u65bc\u5074\u908a\u6b04\u548c\u6587\u672b\u4f4d\u7f6e\u3002\u5927\u90e8\u5206\u7684\u60c5\u6cc1\uff0c\u5f48\u8df3\u8996\u7a97\u51fa\u73fe\u7684\u6642\u6a5f\u9ede\u6703\u5728\u700f\u89bd\u6587\u7ae0\u7684\u4e00\u534a\u7684\u4f4d\u7f6e\u51fa\u73fe\uff0c\u6216\u8005\u662f\u8b80\u8005\u62b5\u9054\u7db2\u7ad9\u5f8c 3 ~ 5 \u79d2\u5f8c\u51fa\u73fe\uff0c\u53c8\u6216\u8005\u8b80\u8005\u6709\u96e2\u958b\u610f\u5716\u51fa\u73fe\u3002\u5728\u9019\u500b\u6642\u5019\uff0c\u5c31\u6703\u8a62\u554f\u662f\u5426\u8981\u8a02\u95b1\u96fb\u5b50\u5831\u3002<br \/>\n\u6709\u4eba\u53c8\u6703\u64d4\u5fc3\u8aaa\uff0c\u5f48\u8df3\u8996\u7a97\u5c0d\u65bc SEO \u5f71\u97ff\uff0c\u56e0\u70ba\u9019\u5f71\u97ff\u5230\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u4f46\u662f\u5728\u4f5c\u8005\u7ba1\u7406\u7684\u90e8\u843d\u683c\u4e2d\u90fd\u9084\u662f\u4fdd\u6709\u4e0d\u932f\u7684\u8f49\u63db\u7387\uff0c\u4e26\u4e14\u8b80\u8005\u4e5f\u6a02\u65bc\u8a02\u95b1\u96fb\u5b50\u5831\u3002\u4f46\u662f\u5c0d\u65bc\u5f48\u8df3\u8996\u7a97 CTA \u5efa\u8b70\uff0c\u76e1\u91cf\u5c0e\u5f15\u4f60\u7684\u8b80\u8005\u5230\u7ad9\u5167\uff0c\u50cf\u662f\u767b\u9678\u9801\u3001\u5546\u54c1\u9801\u3001\u6216\u8005\u4f60\u7684\u9996\u9801\u7b49\u7b49\u9801\u9762\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/popup-cta.png\" alt=\"\" width=\"499\" height=\"273\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u5f48\u8df3\u8996\u7a97\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/parg.co\/ugE<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E5%B9%BB%E7%87%88%E7%89%87%E5%92%8C%E9%A0%81%E9%9D%A2%E5%9B%BA%E5%AE%9A%E6%AC%84%E4%BD%8D_Sliders_and_Bars\"><\/span>4. \u5e7b\u71c8\u7247\u548c\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d Sliders and Bars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5e7b\u71c8\u7247 CTA \u901a\u5e38\u6703\u51fa\u73fe\u9801\u9762\u5e95\u90e8\u53f3\u5074\u6216\u5de6\u5074\uff0c\u800c\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d\u5247\u662f\u6703\u653e\u5728\u9801\u9762\u9802\u6216\u5e95\u90e8\uff0c\u9019\u5169\u7a2e\u4f4d\u7f6e\uff0c\u53ea\u8981\u512a\u5316 CTA \u6587\u5b57\u8a0a\u606f\u5167\u5bb9\uff0c\u4e5f\u6703\u6709\u8207\u5f48\u8df3\u8996\u7a97\u63a5\u8fd1\u7684\u7d04 4% \u8f49\u63db\u7387\u3002\u5728\u4f7f\u7528\u9019\u500b\u65b9\u6cd5\u6642\uff0c\u8981\u6ce8\u610f\u907f\u514d\u8207\u5f48\u8df3\u8996\u7a97\u6df7\u7528\uff0c\u8a66\u60f3\u5982\u679c\u90e8\u843d\u683c\u540c\u6642\u4f7f\u7528\u8a08\u6642\u578b\u5f48\u8df3\u8996\u7a97\u548c\u5e7b\u71c8\u7247\uff0c\u5c31\u53ef\u80fd\u6703\u540c\u6642\u51fa\u73fe\uff0c\u9019\u6703\u9020\u6210\u8b80\u8005\u7684\u56f0\u64fe\u3002<br \/>\n\u6b64\u5916\uff0c\u4f7f\u7528\u5728\u624b\u6a5f\u4e0a\u5f48\u8df3\u8996\u7a97\u5c0d\u65bc\u8b80\u8005\u95b1\u8b80\u7684\u5f71\u97ff\u76f8\u7576\u5927\uff0c\u5c0e\u81f4\u624b\u6a5f\u7248\u7684\u8f49\u63db\u7387\u8b8a\u4f4e\uff0c\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d\u7684\u65b9\u5f0f\u5c31\u4e0d\u6703\u5f71\u97ff\u624b\u6a5f\u7248\u9801\u9762\u4e0a\u7684\u95b1\u8b80\uff0c\u800c\u4e14\u5e6b\u52a9\u8b80\u8005\u4e0d\u53d7\u5230\u5e72\u64fe\uff0c\u4fdd\u6301\u95b1\u8b80\u72c0\u614b\uff0c\u9019\u662f\u4e00\u500b\u975e\u5e38\u5efa\u8b70\u7684\u65b9\u6cd5\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/slider_CTA.jpg\" alt=\"\" width=\"525\" height=\"247\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u5e7b\u71c8\u7247CTA\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/parg.co\/ugP<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/bar_cta.jpg\" alt=\"\" width=\"532\" height=\"151\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u9801\u9762\u56fa\u5b9a\u6b04\u4f4d\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/parg.co\/ugP<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E6%AD%A1%E8%BF%8E%E9%A0%81%E9%9D%A2_Welcome_Gate\"><\/span>5. \u6b61\u8fce\u9801\u9762 Welcome Gate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6b61\u8fce\u9801\u9762\u662f\u76f8\u7576\u6709\u5438\u5f15\u6027\uff0c\u800c\u4e14\u8f49\u63db\u7684\u6548\u679c\u975e\u5e38\u9a5a\u4eba\u3002\u5b83\u6703\u986f\u793a\u5728\u4f60\u9032\u7ad9\u7684\u9801\u9762\uff0c\u4f60\u53ea\u6709\u5169\u7a2e\u9078\u64c7\uff0c\u95dc\u6389\u5b83\u6216\u8005\u662f\u6309\u4e0b CTA\uff0c\u9019\u6a23\u624d\u6709\u8fa6\u6cd5\u9032\u5165\u7db2\u7ad9\u9801\u9762\u3002\u9019\u6a23\u7684\u6b61\u8fce\u9801\u9762\u975e\u5e38\u7684\u60f1\u4eba\uff0c\u4f46\u662f\u4ed6\u7684\u8f49\u63db\u7387\u7684\u6548\u679c\u4e5f\u975e\u5e38\u7684\u9ad8\uff0c\u4f5c\u8005\u770b\u904e\u6b61\u8fce\u9801\u9762\u7684 Email \u8a02\u95b1\u8f49\u63db\u7387\u9ad8\u9054 15 &#8211; 25%\uff0c\u9019\u662f\u975e\u5e38\u9a5a\u4eba\u7684\u6578\u5b57\u3002\u4e00\u6a23\u7684\u65b9\u6cd5\u4e5f\u53ef\u4ee5\u7528\u5728\u9996\u9801\uff0c\u4f8b\u5982\u50cf\u662f\u71b1\u5340\u5206\u6790\u5e73\u53f0 CrazyEgg\uff0c\u5c31\u66fe\u7d93\u5728\u4f7f\u7528\u8005\u9032\u5165\u9996\u9801\u524d\uff0c\u8b93\u4f7f\u7528\u8005\u53ea\u80fd\u8a3b\u518a\u6216\u6216\u8f38\u5165\u7db2\u5740\u3002<br \/>\n\u5982\u679c\u4f60\u76f8\u7576\u5728\u610f\u8f49\u63db\u7387\u7684\u8a71\uff0c\u5f37\u70c8\u5efa\u8b70\u4f60\u53ef\u4ee5\u4f7f\u7528\u9019\u500b\u65b9\u6cd5\uff0c\u4f46\u662f\u5efa\u8b70\u53ef\u4ee5\u904b\u7528\u5728\u50cf\u662f\u767b\u9678\u9801\uff0c\u9019\u6a23\u7684\u8f49\u63db\u7684\u6548\u679c\u6703\u6700\u597d\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/\u90e8\u843d\u683cCTA\u512a\u5316_crazyegg.jpg\" alt=\"\" width=\"497\" height=\"360\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u6b61\u8fce\u9801\u9762\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/parg.co\/ugP<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%E5%8A%9F%E8%83%BD%E6%A1%86_Featurebox\"><\/span>6. \u529f\u80fd\u6846 Featurebox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u529f\u80fd\u6846\u88ab\u8a8d\u70ba\u662f\u8f15\u91cf\u7248\u7684\u6b61\u8fce\u9801\u9762\uff0c\u5b83\u53ef\u4ee5\u51fa\u73fe\u9996\u9801\u3001\u6587\u7ae0\u9801\u751a\u81f3\u662f\u5546\u54c1\u9801\uff0c\u5b83\u8207\u6b61\u8fce\u9801\u9762\u7684\u5dee\u7570\u5728\u65bc\u5b83\u63d0\u4f9b\u5169\u500b\u4e3b\u8981\u529f\u80fd\uff1a<\/p>\n<ol>\n<li>\u529f\u80fd\u6846\u80fd\u5920\u89e3\u91cb\u7db2\u7ad9\u7684\u7528\u9014<\/li>\n<li>\u9054\u6210\u8f49\u63db<\/li>\n<\/ol>\n<p>\u4f7f\u7528\u529f\u80fd\u6846\u53ef\u4ee5\u6709\u6548\u5730\u5e6b\u52a9\u4f60\u7684\u7db2\u7ad9\u6d41\u91cf\u8f49\u63db\u6210\u8a3b\u518a\u6216\u8005\u8a02\u95b1\u96fb\u5b50\u5831\uff0c\u9019\u500b\u4e5f\u662f\u8aaa\u660e\u8207\u4ecb\u7d39\u4f60\u7684\u7db2\u7ad9\u516c\u53f8\u670d\u52d9\u7684\u597d\u4f4d\u7f6e\u3002\u5982\u679c\u529f\u80fd\u6846\u76ee\u7684\uff0c\u662f\u8981\u700f\u89bd\u90e8\u843d\u683c\u7684\u4eba\u9032\u884c\u8f49\u63db\uff0c\u5efa\u8b70\u53ef\u4ee5\u5728\u90e8\u843d\u683c\u7684\u9996\u9801\u6216\u8005\u662f\u6bcf\u4e00\u7bc7\u6587\u7ae0\u90fd\u653e\u7f6e\u529f\u80fd\u6846\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/03\/Featurebox.jpg\" alt=\"\" width=\"517\" height=\"311\" \/><br \/>\n<span style=\"font-size: 10pt;\">\u529f\u80fd\u6846\u7bc4\u4f8b\uff0c\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/parg.co\/ugP<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_%E5%84%AA%E5%8C%96%E5%BE%8C%E5%B0%8E%E8%A6%BD%E5%88%97_Optimized_Nav-bar\"><\/span>7. \u512a\u5316\u5f8c\u5c0e\u89bd\u5217 Optimized Nav-bar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0e\u89bd\u5217\u4e00\u76f4\u90fd\u662f CTA \u914d\u7f6e\u7684\u9078\u64c7\u4e4b\u4e00\uff0c\u4e00\u822c\u4eba\u5728\u700f\u89bd\u7db2\u9801\u7684\u6642\u5019\uff0c\u90fd\u662f\u5148\u700f\u89bd\u7db2\u7ad9\u5c0e\u89bd\u5217\uff0c\u4e86\u89e3\u7db2\u7ad9\u7684\u67b6\u69cb\u3002\u653e\u7f6e\u5728\u5c0e\u89bd\u5217\uff0c\u53ef\u4ee5\u5e6b\u52a9\u8b80\u8005\u66f4\u5bb9\u6613\u627e\u5230\u524d\u5f80\u5176\u4ed6\u9801\u9762\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u53cb\u5584\u5730\u5f15\u5c0e\u4f7f\u7528\u8005\u524d\u5f80\u4f60\u671f\u671b\u4ed6\u524d\u5f80\u7684\u9801\u9762\uff0c\u9054\u6210\u8f49\u63db\u3002\u5982\u679c\u4f60\u6709\u4e00\u500b\u597d\u7684\u5c0e\u89bd\u5217\uff0c\u4ee5\u4e0b\u6709\u4e94\u9ede\u5efa\u8b70\uff1a<\/p>\n<ol>\n<li>\u8b93\u5c0e\u89bd\u5217\u56fa\u5b9a\u5728\u9802\u7aef\uff0c\u8b93\u4f7f\u7528\u8005\u96a8\u6642\u90fd\u53ef\u4ee5\u9ede\u64ca\uff0c\u524d\u5f80\u5176\u4ed6\u9801\u9762<\/li>\n<li>\u79fb\u9664\u5176\u4ed6\u4e0d\u5fc5\u8981\u6309\u9215\uff0c\u5728\u6587\u7ae0\u9801\u9762\uff0c\u8b80\u8005\u53ea\u662f\u60f3\u8981\u95b1\u8b80\u554f\u984c\uff0c\u56e0\u6b64\u5176\u4ed6\u50cf\u662f\u300e\u4f7f\u7528\u689d\u7d04\u300f\u7b49\u7121\u95dc\u6309\u9215\uff0c\u5efa\u8b70\u53ef\u4ee5\u4e0d\u8981\u653e\uff0c\u907f\u514d\u5e72\u64fe\u8b80\u8005\u95b1\u8b80\u3002<\/li>\n<li>\u6b63\u78ba\u4f7f\u7528 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