{"id":11373,"date":"2019-04-09T10:33:04","date_gmt":"2019-04-09T02:33:04","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11373"},"modified":"2023-12-29T11:22:05","modified_gmt":"2023-12-29T03:22:05","slug":"email-data","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/","title":{"rendered":"\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5148\u524d\u7684\u6587\u7ae0 <\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">EDM\u662f\u5783\u573e(Spam)\u9084\u662f\u9ec3\u91d1\uff1f\u4f86\u4e86\u89e3E-mail\u884c\u92b7\u600e\u9ebc\u505a\u5427\uff01<\/span><\/a><span style=\"font-weight: 400;\"> \u5df2\u4ecb\u7d39\u904eEmail\u884c\u92b7(EDM)\u8207\u512a\u9ede\uff0c\uff08\u9084\u4e0d\u4e86\u89e3EDM\u7684\u512a\u52e2\u55ce\uff1f\u5feb\u4f86\u770b\u770b\u5427\uff01\uff09\u662f\u5426\u5df2\u7d93\u8e8d\u8e8d\u6b32\u8a66\uff0c\u4f46\u4e0d\u77e5\u9053\u8a72\u5982\u4f55\u64ec\u5b9a\u7b56\u7565\uff1f\u6216\u662f\u5df2\u7d93\u5728\u4f7f\u7528\uff0c\u537b\u7e3d\u89ba\u5f97\u6210\u6548\u4e0d\u5f70\uff0c\u53c8\u4e0d\u77e5\u8a72\u5f9e\u4f55\u6539\u5584\uff1f\u9019\u7bc7\u6587\u7ae0\u4ee5Email\u884c\u92b7\u521d\u5fc3\u8005\u89d2\u5ea6\u51fa\u767c\uff0c\u4f86\u4ecb\u7d39\u5728\u5404\u500b\u968e\u6bb5\u9700\u8981\u53c3\u8003\u7684\u6578\u64da\u548c\u6307\u6a19\u662f\u54ea\u4e9b\uff0c\u8b80\u5b8c\u9019\u7bc7\u6587\u7ae0\u4e4b\u5f8c\uff0c\u76f8\u4fe1\u4f60\u6703\u5c0d\u4f7f\u7528Email\u884c\u92b7\u66f4\u6709\u4fe1\u5fc3\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">Email\u884c\u92b7\u4e3b\u8981\u53ef\u5206\u70ba\u5e7e\u500b\u968e\u6bb5\u6027\u4efb\u52d9\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u6536\u96c6\u540d\u55ae\/\u64ec\u5b9a\u53d7\u773e<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6b63\u78ba\u5730\u9001\u9054\u53d7\u773e\u7684\u4fe1\u7bb1\uff0c\u5438\u5f15\u958b\u4fe1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4fc3\u4f7f\u53d7\u773e\u9ede\u64ca\u5c0e\u6d41<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5206\u6790\u6578\u64da\u52a0\u4ee5\u512a\u5316\u8abf\u6574<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u5c31\u5404\u500b\u968e\u6bb5\u6027\u4efb\u52d9\u6240\u9700\u8981\u53c3\u8003\u7684\u6307\u6a19\u4f86\u9032\u884c\u4ecb\u7d39\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E6%94%B6%E9%9B%86%E5%90%8D%E5%96%AE%E6%93%AC%E5%AE%9A%E5%8F%97%E7%9C%BE\" >\u6536\u96c6\u540d\u55ae\/\u64ec\u5b9a\u53d7\u773e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E6%AD%A3%E7%A2%BA%E5%9C%B0%E9%80%81%E9%81%94%E5%8F%97%E7%9C%BE%E7%9A%84%E4%BF%A1%E7%AE%B1%EF%BC%8C%E5%90%B8%E5%BC%95%E9%96%8B%E4%BF%A1\" >\u6b63\u78ba\u5730\u9001\u9054\u53d7\u773e\u7684\u4fe1\u7bb1\uff0c\u5438\u5f15\u958b\u4fe1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E9%96%8B%E4%BF%A1%E7%8E%87_open_rate\" >\u958b\u4fe1\u7387 (open rate)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E4%BF%83%E4%BD%BF%E5%8F%97%E7%9C%BE%E9%BB%9E%E6%93%8A%E5%B0%8E%E6%B5%81\" >\u4fc3\u4f7f\u53d7\u773e\u9ede\u64ca\u5c0e\u6d41<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#CTOR_Click-to-open_rate\" >CTOR (Click-to-open rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E4%BD%BF%E7%94%A8%E8%A3%9D%E7%BD%AE\" >\u4f7f\u7528\u88dd\u7f6e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E5%81%9C%E7%95%99%E6%99%82%E9%96%93\" >\u505c\u7559\u6642\u9593<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-data\/#%E5%88%86%E6%9E%90%E6%95%B8%E6%93%9A%E5%8A%A0%E4%BB%A5%E5%84%AA%E5%8C%96%E8%AA%BF%E6%95%B4\" >\u5206\u6790\u6578\u64da\u52a0\u4ee5\u512a\u5316\u8abf\u6574<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%94%B6%E9%9B%86%E5%90%8D%E5%96%AE%E6%93%AC%E5%AE%9A%E5%8F%97%E7%9C%BE\"><\/span><strong>\u6536\u96c6\u540d\u55ae\/\u64ec\u5b9a\u53d7\u773e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c31\u5982\u540c\u5bc4\u4fe1\u9700\u8981\u6536\u4ef6\u4eba\u7684\u5730\u5740\uff0c\u57f7\u884cEmail\u884c\u92b7\u524d\u9700\u6301\u7e8c\u6536\u96c6\u6709\u6548\u540d\u55ae\u3002\u90a3\u70ba\u4f55\u9700\u8981\u64ec\u5b9a\u53d7\u773e\u5462\uff1fEmail \u767c\u9001\u4e26\u4e0d\u662f\u6108\u591a\u6108\u597d\uff0c\u800c\u662f\u8981\u8b93 <\/span><b>ROAS\uff08\u5ee3\u544a<\/b><b>\u6295\u8cc7\u5831\u916c\u7387\uff09<\/b><span style=\"font-weight: 400;\">\u9054\u5230\u6700\u4f73\u5316\uff0c\u7121\u6cd5\u7cbe\u78ba\u6295\u653e\uff0c\u5247\u7121\u6cd5\u63d0\u5347ROAS\u4e14\u9020\u6210\u7121\u8b02\u7684\u6d6a\u8cbb\uff1b\u9032\u884c\u6295\u653e\u524d\u53ef\u5148\u7c21\u6613\u5340\u5206\u540d\u55ae\u7684\u6d3b\u8e8d\u5ea6\uff0c\u6240\u8b02\u7684\u6d3b\u8e8d\u5ea6\u70ba\u53d7\u773e\u5728\u534a\u5e74\u6216\u4e00\u5e74\u4e4b\u5167\u662f\u5426\u8207\u7db2\u7ad9\u6709\u4e92\u52d5\uff0c\u4f8b\u5982\uff1a\u8a3b\u518a\u70ba\u65b0\u6703\u54e1\u3001\u958b\u59cb\u8a02\u95b1\u6216\u8f49\u63db\u884c\u70ba\u7b49\u7b49\u3002\u90a3\u4e0d\u6d3b\u8e8d\u7684\u5ba2\u6236\u5c31\u4e0d\u6295\u653e\u4e86\u55ce\uff1f\u7576\u7136\u4e0d\u662f\u7684\uff0c\u4f9d\u64da\u540d\u55ae\u985e\u578b\uff0c\u53ef\u4ee5\u4f7f\u7528\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\uff0c\u4f8b\u5982\u63d0\u4f9b\u6298\u50f9\u5238\u8209\u8fa6\u56de\u5a18\u5bb6\u6d3b\u52d5\uff0c\u4fc3\u4f7f\u5c0d\u65b9\u958b\u4fe1\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AD%A3%E7%A2%BA%E5%9C%B0%E9%80%81%E9%81%94%E5%8F%97%E7%9C%BE%E7%9A%84%E4%BF%A1%E7%AE%B1%EF%BC%8C%E5%90%B8%E5%BC%95%E9%96%8B%E4%BF%A1\"><\/span><strong>\u6b63\u78ba\u5730\u9001\u9054\u53d7\u773e\u7684\u4fe1\u7bb1\uff0c\u5438\u5f15\u958b\u4fe1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u6b63\u78ba\u5730\u9001\u9054\u53d7\u773e\u7684\u4fe1\u7bb1\u5462\uff1f\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u907f\u514d\u8b93\u4f60\u7684EDM\u9032\u5230\u5783\u573e\u90f5\u4ef6\u5323\uff0c\u900f\u904e\u300c\u628a\u9069\u5408\u7684\u6587\u5b57\u3001\u63a8\u85a6\u7522\u54c1\uff0c\u50b3\u9054\u7d66\u9069\u5408\u7684\u4eba\u300d\uff0c\u5927\u5e45\u6e1b\u5c11\u300c\u4fe1\u4ef6\u88ab\u9001\u53bb\u5783\u573e\u6876\u300d\u7684\u6a5f\u7387\u3002\u90a3\u53c8\u8a72\u5982\u4f55\u5f97\u77e5\u662f\u5426\u88ab\u9001\u9032\u4e86\u5783\u573e\u90f5\u4ef6\u5323\u5462\uff1f\u901a\u5e38\u662f\u4f7f\u7528\u958b\u4fe1\u7387\u4f86\u4f5c\u70ba\u5224\u65b7\u4f9d\u64da\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%96%8B%E4%BF%A1%E7%8E%87_open_rate\"><\/span><span style=\"font-weight: 400;\">\u958b\u4fe1\u7387 (open rate)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u4f86\u8aaa\uff0c\u63d0\u5230\u958b\u4fe1\u7387\u6703\u5f88\u76f4\u89c0\u5730\u6703\u60f3\u5230\u9019\u662f\u53ef\u4ee5\u5f97\u77e5\u9019\u5c01EDM\u88ab\u591a\u5c11\u4eba\u958b\u4fe1\u95b1\u8b80\u7684\u6307\u6a19\uff08\u4e0d\u91cd\u8907\u958b\u4fe1\u6578\/\u7e3d\u767c\u4fe1\u6578\uff09\uff1b\u800c\u5728EDM\u884c\u92b7\u4e2d\uff0c\u901a\u5e38\u8a0e\u8ad6\u7684\u662f<strong>\u91cd\u8907\u958b\u4fe1\u7387<\/strong>\uff08<\/span><span style=\"font-weight: 400;\">\u7e3d\u958b\u4fe1\u6b21\u6578\/\u7e3d\u767c\u4fe1\u6578\uff09\uff0c\u53ef\u5f97\u77e5\u9019\u5c01EDM\u5e73\u5747\u88ab\u4e00\u500b\u4eba\u770b\u4e86\u5e7e\u6b21\uff0c\u57fa\u672c\u4e0a\u4ee57\uff5e10\uff05\u70ba\u6a19\u6e96\u3002\u4ee5\u91cd\u8907\u958b\u4fe1\u7387\u4f5c\u70ba\u4e3b\u65e8\u8207\u5167\u5bb9\u512a\u52a3\u7684\u8a55\u65b7\u6a19\u6e96\u7684\u539f\u56e0\u662fEDM\u5167\u5bb9\u76f8\u5c0d\u8f03\u6c92\u6709\u5373\u6642\u6027\uff0cTA\u6709\u53ef\u80fd\u4eca\u5929\u53ea\u628a\u4fe1\u4ef6\u6253\u958b\u95b1\u8b80\uff0c\u9694\u5169\u4e09\u5929\u5f8c\u624d\u53c8\u518d\u628a\u4fe1\u4ef6\u6253\u958b\u4e26\u9ede\u64ca\u9023\u7d50\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800c\u7576\u53d7\u773e\u540d\u55ae\u6c92\u6709\u8b8a\u5316\u4f46\u958b\u4fe1\u7387\u6709\u5927\u5e45\u5ea6\u8b8a\u52d5\uff0c\u6216\u958b\u4fe1\u7387\u4e0d\u9054\u6a19\u6e96\u6642\uff0c\u53ef\u4ee5\u5f9e\u4e0b\u8ff0\u5169\u500b\u65b9\u5411\u505a\u6aa2\u67e5\uff1a<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. \u4fe1\u4ef6\u54c1\u8cea<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u63d0\u4f9b\u4f7f\u7528\u8005\u66f4\u826f\u597d\u7684\u4f7f\u7528\u9ad4\u9a57\uff0c\u7db2\u969b\u7db2\u8def\u4f9b\u61c9\u5546(ISP)\u5206\u6790\u4e86\u5783\u573e\u90f5\u4ef6\u7279\u5fb5\u5f8c\uff0c\u6b78\u7d0d\u5236\u5b9a\u51fa\u5783\u573e\u90f5\u4ef6\u7be9\u9078\u57fa\u6e96\uff0c\u5be9\u67e5\u7bc4\u570d\u5247\u5305\u542b\u4e3b\u65e8\u8207\u5167\u6587\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u904e\u5ea6\u4f7f\u7528\u5927\u91cf\u5f15\u4eba\u6ce8\u76ee\u7684\u8a5e\u5f59\uff08\u6298\u6263\u3001\u9a5a\u5606\u865f\u7b49\u7b49\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u904e\u591a\u7684\u9023\u7d50\u8207\u5716\u7247<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u82e5\u4f60\u7684EDM\u4e0d\u5e78\u7b26\u5408\u4e0a\u5217\u63cf\u8ff0\uff0c\u5247\u5f88\u6709\u53ef\u80fd\u9023\u8b93TA\u770b\u5230\u7684\u6a5f\u6703\u90fd\u6c92\u6709\uff0c\u5c31\u76f4\u63a5\u9032\u4e86\u5783\u573e\u90f5\u4ef6\u5323\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. \u4fe1\u8b7d(reputation)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6240\u4f7f\u7528\u7684\u5bc4\u4ef6\u4f86\u6e90\u7db2\u57df(domain)\u672c\u8eab\u7684reputation\u4e0d\u9ad8\u7684\u8a71\uff0c\u5c31\u6709\u5f88\u5927\u7684\u53ef\u80fd\u6703\u76f4\u63a5\u88ab\u5206\u9032\u5783\u573e\u90f5\u4ef6\u5323\u3002\u9020\u6210reputation\u4e0d\u9ad8\u7684\u539f\u56e0\u70ba\u63d0\u4f9b\u53d7\u773e\u4e0d\u9700\u8981\u7684\u8cc7\u8a0a\uff0c\u6216\u5176\u4ed6\u4e0d\u7576\u7684EDM\u7b56\u7565\u7b49\u7b49\u3002\u800c\u7576\u6709\u5927\u91cf\u4fe1\u4ef6\u90fd\u88ab\u8209\u5831\u70ba\u5783\u573e\u4fe1\u4ef6\u6642\uff0c\u4f60\u7684domain reputation\u5c31\u6703\u4e0b\u964d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u641e\u5b9a\u4e86\u4e0a\u8ff0\u504f\u6280\u8853\u5c64\u9762\u7684\u689d\u4ef6\u5f8c\uff0c\u73fe\u5728\u8981\u9032\u5165\u5230\u8f03\u96e3\u4ee5\u638c\u63e1\u7684\u5fc3\u7406\u5c64\u9762\u3002\u5728\u4f60\u6536\u5230EDM\u6642\uff0c\u4ec0\u9ebc\u662f\u6c7a\u5b9a\u8981\u4e0d\u8981\u6253\u958b\u4f86\u770b\u5167\u5bb9\u7684\u95dc\u9375\uff1f<\/span><\/p>\n<blockquote><p>\u4e3b\u65e8\u5c31\u662f\u7b2c\u4e00\u773c\u6c7a\u5b9a\u4fe1\u4ef6\u662f\u5426\u6210\u529f\u6216\u5931\u6557\u7684\u95dc\u9375\uff01<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u4f46\u770b\u5230\u9019\u88e1\u5927\u5bb6\u61c9\u8a72\u90fd\u6ce8\u610f\u5230\u4e86\u77db\u76fe\u9ede\uff0c\u660e\u660e\u525b\u525b\u624d\u8aaa\u904e\u8a31\u591a\u5f15\u4eba\u6ce8\u76ee\u7684\u5b57\u8a5e\u90fd\u88abISP\u5217\u70ba\u5783\u573e\u90f5\u4ef6\u7be9\u9078\u57fa\u6e96\uff0c\u9019\u6a23\u5230\u5e95\u662f\u8a72\u5982\u4f55\u4e0b\u4e3b\u65e8\u624d\u597d\uff1f\u5047\u8a2d\u4eca\u5929\u5beb\u4e86\u4e00\u500b\u5408\u4e4e\u898f\u7bc4\u4e3b\u65e8\uff0c\u4f46\u537b\u7121\u6cd5\u4f7f\u4eba\u6709\u60f3\u8981\u9ede\u64ca\u958b\u555f\u95b1\u8b80\u7684\u884c\u70ba\uff0c\u5247\u958b\u4fe1\u7387\u4e5f\u7121\u6cd5\u6709\u6548\u63d0\u5347\uff1b\u6240\u4ee5\u53ef\u4ee5\u7528\u4e00\u500b\u7c21\u55ae\u7684\u57fa\u672c\u539f\u5247\uff0c\u4e0d\u8981\u56e0\u564e\u5ee2\u98df\uff0c\u5982\u679c\u4eca\u5929\u5c31\u662f\u8981\u4f86\u500b\u4e0b\u6bba\u5169\u6298\u7684\u6d3b\u52d5\uff0c\u5c31\u5927\u81bd\u5730\u5beb\u5728\u4e3b\u65e8\u88e1\u5427\uff01<\/span><\/p>\n<blockquote><p>\u5728\u7b26\u5408\u6a19\u6e96\u7684\u5927\u524d\u63d0\u4e0b\uff0c\u5c31\u7b97\u88ab\u6263\u4e86\u4e00\u4e9b\u5206\u6578\uff0c\u4f46\u80fd\u5920\u78ba\u5be6\u5730\u5438\u5f15\u53d7\u773e\u9ede\u958b\u4fe1\u4ef6\uff0c\u90a3\u5c31\u662f\u500b\u512a\u79c0\u7684\u4e3b\u65e8\u3002<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BF%83%E4%BD%BF%E5%8F%97%E7%9C%BE%E9%BB%9E%E6%93%8A%E5%B0%8E%E6%B5%81\"><\/span><strong>\u4fc3\u4f7f\u53d7\u773e\u9ede\u64ca\u5c0e\u6d41<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6211\u5011\u6210\u529f\u5730\u8b93\u53d7\u773e\u6536\u5230\u4e86\u4fe1\u4ef6\u4e26\u9ede\u64ca\u958b\u555f\u5f8c\uff0c\u91cd\u982d\u6232\u624d\u6b63\u8981\u958b\u59cb\uff01\u5343\u842c\u4e0d\u8981\u5fd8\u4e86EDM\u53ea\u662f\u500b\u5a92\u4ecb\uff0c\u7528EDM\u7684\u521d\u5fc3\u662f\u8981\u5c07\u53d7\u773e\u5c0e\u6d41\u5230landing page\u5b8c\u6210\u6700\u7d42\u76ee\u6a19\uff0c\u4ee5\u96fb\u5546\u4f86\u8aaa\u5c31\u662f\u5e0c\u671b\u80fd\u5920\u9054\u6210\u8f49\u63db\uff0c\u4ee5\u8cc7\u8a0a\u5e73\u53f0\u800c\u8a00\u5c31\u662f\u5e0c\u671b\u80fd\u7559\u4e0b\u5fe0\u5be6\u8b80\u8005\u540d\u55ae\u7b49\u7b49\u3002\u5728\u9019\u908a\u63d0\u4f9b\u5e7e\u500b\u5c0d\u512a\u5316EDM\u5167\u5bb9\u6709\u5e6b\u52a9\u7684\u53c3\u8003\u6578\u64da\u6307\u6a19\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTOR_Click-to-open_rate\"><\/span><span style=\"font-weight: 400;\">CTOR (Click-to-open rate)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76f8\u4fe1\u5927\u5bb6\u5c0dCTR(Click-through Rate)\u4e00\u5b9a\u4e0d\u964c\u751f\uff0c\u4f46\u5728EDM\u884c\u92b7\u4e2d\uff0cCTOR(\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387)\u662f\u500b\u66f4\u6709\u610f\u7fa9\u7684\u6307\u6a19\uff1b\u4ee5\u53f0\u7063\u96fb\u5546\u70ba\u4f8b\uff0c\u88ab\u958b\u555f\u7684\u4fe1\u4ef6\u4e2d\u6709\u767c\u751f\u9ede\u64ca\u9023\u7d50\u4e8b\u4ef6\u7684\u6bd4\u4f8b\uff0cCTOR\u5e73\u5747\u7d04\u70ba10~15%\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u96d6\u8aaaCTR\uff08\u7e3d\u5bc4\u51fa\u6578\u4e2d\u767c\u751f\u7684\u9023\u7d50\u9ede\u64ca\u6578\u6bd4\u4f8b\uff09\u53ef\u4ee5\u770b\u5230\u6574\u9ad4\u7684\u6210\u6548\uff0c\u4f46\u50c5\u4ee5\u6b64\u96e3\u4ee5\u8a55\u65b7EDM\u5167\u5bb9\u512a\u52a3\u6709\u9ede\u8584\u5f31\uff0c\u7562\u7adf\u6c92\u88ab\u958b\u555f\u7684\u4fe1\u4ef6\u6578\u4e5f\u88ab\u8a08\u5165\uff0c\u53ef\u662f\u6c92\u88ab\u958b\u555f\u7684\u4fe1\u4ef6\u672c\u4f86\u5c31\u7121\u6cd5\u9ede\u64ca\u5167\u5bb9\u88e1\u7684\u9023\u7d50\u518d\u79fb\u52d5\u5230landing page\uff0c\u56e0\u6b64\u53c3\u8003CTOR\u624d\u80fd\u5920\u6b63\u78ba\u5730\u6aa2\u6e2cEDM\u54c1\u8cea\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5df2\u767c\u51fa\u7684EDM\u7684\u8f49\u63db\u6210\u6548\u4e0d\u5982\u9810\u671f\uff0c\u6b64\u6642\u5c31\u8a72\u5148\u78ba\u8a8d\u958b\u4fe1\u7387\u7684\u6578\u64da\uff0c\u518d\u6aa2\u67e5CTOR\uff1b\u82e5\u958b\u4fe1\u7387\u548c\u904e\u5f80\u6578\u64da\u76f8\u6bd4\u843d\u5dee\u4e0d\u5927\uff0c\u4f46CTOR\u537b\u4e0b\u964d\u4e86\uff0c\u6b64\u6642\u53ef\u63a8\u6e2c\u662f\u5167\u5bb9\u53ef\u80fd\u6709\u9700\u8981\u6539\u5584\u8207\u8abf\u6574\u7684\u7a7a\u9593\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%A3%9D%E7%BD%AE\"><\/span><span style=\"font-weight: 400;\">\u4f7f\u7528\u88dd\u7f6e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53d7\u773e\u5728\u95b1\u8b80\u4fe1\u4ef6\u6642\u6240\u4f7f\u7528\u7684\u88dd\u7f6e\u5c0dEDM\u7684\u7248\u9762\u8a2d\u8a08\u662f\u500b\u91cd\u8981\u7684\u53c3\u8003\u6307\u6a19\uff0c\u6709\u518d\u591a\u7cbe\u5de7\u7684\u8a2d\u8a08\uff0c\u4f46\u7121\u6cd5\u6b63\u5e38\u5730\u5728\u88dd\u7f6e\u4e0a\u986f\u793a\uff0c\u8b93\u4f7f\u7528\u8005\u95b1\u8b80\u56f0\u96e3\u6216\u662f\u627e\u4e0d\u5230\u76ee\u6a19\u8f49\u63db\u9023\u7d50\uff0c\u4e5f\u53ea\u662f\u767d\u505a\u5de5\u3002\u96a8\u8457\u8fd1\u5e74\u4f86\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u7684\u666e\u53ca\uff0c\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u6bd4\u7387\u660e\u986f\u6500\u5347\uff0c\u4f7f\u7528\u8005\u96a8\u6642\u96a8\u5730\u90fd\u80fd\u5920\u95b1\u8b80\u96fb\u5b50\u90f5\u4ef6\uff0c\u958b\u4fe1\u7387\u4e0a\u5347\u7684\u540c\u6642\u4e5f\u5e36\u4f86\u4e86\u65b0\u8ab2\u984c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4ee5\u53f0\u7063\u96fb\u5546EDM\u53d7\u773e\u7684\u7d71\u8a08\u7d50\u679c\u70ba\u4f8b\uff0c\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u7684\u6bd4\u4f8b\u7d04\u4f54\u4e86\u6574\u9ad4\u768450%~70%\uff0c\u56e0\u6b64\u8a2d\u8a08\u4e00\u500b\u97ff\u61c9\u5f0f\u8a2d\u8a08\u7684EDM\u662f\u6700\u7406\u60f3\u7684\uff1b\u82e5\u6280\u8853\u9650\u5236\u7121\u6cd5\u505a\u51fa\u81ea\u9069\u61c9\u6642\uff0c\u63a8\u85a6\u76f4\u63a5\u505a\u51fa\u4ee5\u884c\u52d5\u88dd\u7f6e\u70ba\u4e3b\uff0c\u4e14\u5728\u684c\u6a5f\u4e0a\u80fd\u6b63\u5e38\u986f\u793a\u7684\u7248\u578b\uff0c\u7562\u7adf\u6700\u7d42\u76ee\u7684\u5c31\u662f\u8981\u505a\u51fa\u597d\u7684\u884c\u52d5\u547c\u7c72Call-To-Action(CTA)\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%81%9C%E7%95%99%E6%99%82%E9%96%93\"><\/span><span style=\"font-weight: 400;\">\u505c\u7559\u6642\u9593<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c31\u904e\u53bb\u7684\u7d71\u8a08\u7d50\u679c\u800c\u8a00\uff0c\u4f7f\u7528\u684c\u6a5f\u95b1\u8b80\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u5e73\u5747\u7d04\u82b115~20\u79d2\uff1b\u4f46\u5982\u540c\u4e0a\u4e00\u6bb5\u6240\u63d0\u904e\u7684\u884c\u52d5\u88dd\u7f6e\u7684\u666e\u53ca\uff0c\u7121\u8ad6\u662f\u4f7f\u7528\u700f\u89bd\u5668\u6216\u662fapp\uff0c\u95b1\u8b80\u6642\u5927\u591a\u5f88\u5feb\u5730\u6ed1\u904e\uff0c\u505c\u7559\u6642\u9593\u5927\u5e45\u6e1b\u5c11\u70ba\u77ed\u77ed\u76845~7\u79d2\uff1b\u5728\u9019\u95dc\u9375\u7684\u77ed\u66ab\u6642\u9593\uff0c\u8981\u5982\u4f55\u4fc3\u4f7f\u53d7\u773e\u4f86\u5b8c\u6210\u6211\u5011\u6240\u8a2d\u5b9a\u7684\u76ee\u6a19\u5462\uff1f\u662f\u7684\uff0c\u5c31\u662f\u9700\u8981\u597d\u7684CTA\uff01\u597d\u7684CTA\u624d\u80fd\u5920\u8b93EDM\u8cab\u5fb9\u4f7f\u547d\uff0c\u5c07\u53d7\u773e\u5c0e\u6d41\u5230landing page\u9032\u800c\u9054\u6210\u76ee\u6a19\u3002\u7c21\u55ae\u7684\u4f8b\u5b50\u5c31\u662f\u8981\u505a\u51fa\u986f\u773c\u7684\u6309\u9215\uff0c\u4e5f\u53ef\u4ee5\u9032\u884c\u6309\u9215\u7684A\/B Test\u4f86\u512a\u5316CTA\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%9E%90%E6%95%B8%E6%93%9A%E5%8A%A0%E4%BB%A5%E5%84%AA%E5%8C%96%E8%AA%BF%E6%95%B4\"><\/span><strong>\u5206\u6790\u6578\u64da\u52a0\u4ee5\u512a\u5316\u8abf\u6574<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8aaa\u5230\u9019\u908a\u662f\u5426\u6709\u6ce8\u610f\u5230EDM\u7684\u6bcf\u500b\u968e\u6bb5\u76ee\u6a19\u6709\u500b\u5171\u901a\u9ede\uff1f\u4f7f\u7528\u5206\u773e\u5206\u4fe1\u7b56\u7565\u662f\u6700\u6839\u672c\u7684\u5f71\u97ff\u8981\u7d20\uff0c\u9664\u4e86\u6700\u521d\u8981\u60f3\u76e1\u8fa6\u6cd5\u6536\u96c6\u540d\u55ae\uff0c\u589e\u52a0\u8a02\u95b1\u4eba\u6578\u4e4b\u5916\uff0c\u61c9\u7528\u8ffd\u8e64\u5230\u7684\u6578\u64da\uff0c\u5206\u6790\u5f8c\u9032\u884c\u53d7\u773e\u7684\u5206\u7fa4\u66f4\u662f\u8fd1\u5e74\u4f86\u53d7\u5230\u77da\u76ee\u7684\u91cd\u9ede\uff01\u5728\u9019\u908a\u7c21\u55ae\u5148\u5206\u70ba\u5169\u500b\u65b9\u5411\u8a0e\u8ad6\uff1a<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. \u6d3b\u52d5\u6642\u9593<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u9032\u884c\u793e\u7fa4\u884c\u92b7\u8981\u8003\u616e\u5982\u4f55\u80fd\u8b93\u8cbc\u6587\u7684\u66dd\u5149\u5ea6\u9054\u5230\u6700\u9ad8\uff0c\u7c21\u55ae\u4e00\u9ede\u7684\u5c31\u662f\u7784\u6e96\u591a\u6578\u4eba\u4e0b\u73ed\u901a\u52e4\u6642\u9593\u767c\u4f48\u65b0\u7684\u8cbc\u6587\uff1b\u9ad8\u968e\u4e00\u9ede\u7684\u5247\u4f7f\u7528\u904e\u53bb\u8cbc\u6587\u767c\u4f48\u6642\u9593\u8207\u4e92\u52d5\u6210\u6548\u9032\u884c\u5206\u6790\u5f8c\uff0c\u518d\u6c7a\u5b9a\u8cbc\u6587\u6642\u9593\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">EDM\u884c\u92b7\u4e5f\u662f\u5982\u6b64\uff0c\u8981\u8b93\u4fe1\u4ef6\u88ab\u770b\u5230\uff0c\u5c31\u8981\u638c\u63e1\u53d7\u773e\u7684\u751f\u6d3b\u6a21\u5f0f\uff0c\u7784\u6e96\u4ed6\u5011\u7684\u7a7a\u9592\u6642\u9593\u5bc4\u51fa\u4fe1\u4ef6\uff0c\u4ee5\u5927\u5e45\u589e\u52a0\u88ab\u95b1\u8b80\u7684\u6a5f\u7387\u3002\u4ee5\u4e0a\u73ed\u65cf\u53d7\u773e\u70ba\u4f8b\uff0c\u6700\u4f73\u7684\u767c\u4fe1\u6642\u9593\u70ba\u9031\u4e8c\uff5e\u9031\u56db\uff0c\u56e0\u70ba\u9031\u672b\u5927\u591a\u6703\u51fa\u9580\u4e0d\u6703\u958b\u4fe1\uff0c\u800c\u9031\u4e00\u6703\u5fd9\u65bc\u8655\u7406\u7d2f\u7a4d\u4e00\u500b\u9031\u672b\u7684\u516c\u4e8b\uff0c\u5927\u591a\u662f\u6c92\u6709\u5fc3\u60c5\u770bEDM\u7684\uff0c\u4e14\u4fe1\u4ef6\u61c9\u8a72\u6703\u6df9\u6c92\u5728\u5927\u91cf\u7684\u672a\u8b80\u90f5\u4ef6\u4e2d\uff0c\u88ab\u770b\u5230\u7684\u6a5f\u7387\u4e5f\u6703\u5927\u5e45\u964d\u4f4e\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. \u8208\u8da3\/\u9700\u6c42<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u9032\u884c\u591a\u6b21\u7684Email\u767c\u9001\u5f8c\uff0c\u7d71\u8a08\u8ffd\u8e64\u5230\u7684\u53d7\u773e\u4e92\u52d5\u884c\u70ba\uff08\u958b\u4fe1\u3001\u6bcf\u500b\u4eba\u5c0d\u4e0d\u540c\u8208\u8da3\u5546\u54c1\u9ede\u64ca\u7387\u7b49\u7b49\uff09\u5f8c\uff0c\u53ef\u66f4\u6e96\u78ba\u5730\u638c\u63e1\u53d7\u773e\u7279\u6027\u3002\u6bd4\u65b9\u8aaa\u8ffd\u8e64\u5230\u5ba2\u6236\u5c0d\u67d0\u985e\u578b\u7684\u4e3b\u65e8\u6216\u67d0\u985e\u578b\u7684\u5546\u54c1\u6709\u4e92\u52d5\u7d00\u9304\uff0c\u6b64\u6642\u518d\u914d\u5408\u9867\u5ba2\u7684\u8cc7\u6599\u8207\u904e\u5f80\u7684\u8cfc\u7269\u8cc7\u6599\u52a0\u4ee5\u5206\u6790\uff0c\u627e\u51fa\u9867\u5ba2\u53ef\u80fd\u611f\u8208\u8da3\u8207\u9069\u5408\u63a8\u85a6\u7684\u5546\u54c1\uff0c\u5373\u53ef\u6709\u6548\u63d0\u5347\u958b\u4fe1\u7387\u9032\u800c\u9054\u6210\u8f49\u63db\u76ee\u6a19\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u638c\u63e1\u53d7\u773e\u7279\u6027\u9084\u6709\u500b\u6975\u5927\u7684\u597d\u8655\uff0c\u56e0\u70baEmail\u60c5\u5831\u5f97\u4f86\u4e0d\u6613\uff0c\u4f46\u53d6\u6d88\u8a02\u95b1\u6216\u6aa2\u8209\u70ba\u5783\u573e\u4fe1\u4ef6\u537b\u53ea\u9700\u8981\u4e00\u500b\u9ede\u64ca\u5c31\u5b8c\u6210\u4e86\uff1b\u5047\u8a2d\u4f60\u8a02\u95b1\u4e86\u67d0\u96fb\u5b50\u5831\u5f8c\uff0c\u4f46\u5bc4\u9001\u4f86\u7684\u5167\u5bb9\u537b\u90fd\u662f\u4e0d\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u76f8\u4fe1\u61c9\u8a72\u5f88\u5feb\u5c31\u6703\u60f3\u8fa6\u6cd5\u53d6\u6d88\u8a02\u95b1\u6216\u662f\u6aa2\u8209\u70ba\u5783\u573e\u4fe1\u4ef6\u5427\uff1f\u800c\u9019\u5169\u500b\u884c\u52d5\u5c0d\u65bcEDM\u884c\u92b7\u90fd\u662f\u76f8\u7576\u5927\u7684\u50b7\u5bb3\uff0c\u7279\u5225\u662f\u5f8c\u8005\u3002\u8eab\u70ba\u96c6\u5ba2\u5f0f\u884c\u92b7\u7684\u4e00\u5927\u74b0\u7bc0\uff0c\u5fc5\u9808\u6e96\u78ba\u7684\u63d0\u4f9b\u7d66\u53d7\u773e\u60f3\u8981\u7684\u6771\u897f\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800c\u5206\u773e\u7684\u76ee\u7684\u662f\u4ec0\u9ebc\u5462\uff1f\u628a\u5206\u773e\u7d50\u679c\u61c9\u7528\u65bc\u7b2c\u4e00\u6b65\u7684\u64ec\u5b9a\u53d7\u773e\uff0c\u512a\u5316\u8abf\u6574\u540d\u55ae\uff0c\u4ee5\u5229\u4e0b\u4e00\u6b21\u7684\u6295\u653e\uff0c\u9019\u5c31\u662fEDM\u884c\u92b7\u7684\u4e00\u500b\u5faa\u74b0\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u91cd\u8996\u6bcf\u4e00\u6b21\u7684 EDM \u6295\u653e\u904e\u7a0b\uff0c\u6536\u96c6\u4e26\u7d2f\u7a4d\u53d7\u773e\u7684\u884c\u70ba\uff0c\u56de\u994b\u4f5c\u70ba\u672a\u4f86\u6295\u653e\u7b56\u7565\u7684\u53c3\u8003\uff0c\u540c\u6642\u4e0d\u65b7\u512a\u5316\u8207\u8abf\u6574 EDM \u7b56\u7565\uff1b\u8981\u505a\u597dEDM\u884c\u92b7\u5c31\u662f\u8981\u900f\u904e\u59a5\u5584\u7684\u7b56\u7565\u898f\u5283\uff0c\u642d\u914d\u4f7f\u7528\u5408\u9069\u7684\u5de5\u5177\uff0c\u66f4\u80fd\u5920\u4f7f\u4f60\u7684 EDM \u6210\u6548\u6700\u5927\u5316\uff01\u60f3\u4e86\u89e3 awoo \u958b\u767c\u7684 TigerFly Email <strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong>\u518d\u884c\u92b7\u767c\u9001\u7cfb\u7d71\uff0c\u5982\u4f55\u53ef\u4ee5\u5354\u52a9\u81ea\u52d5\u5316\u767c\u4fe1\uff0c\u505a\u6703\u54e1\u5206\u773e\uff0c\u4e5f <a href=\"https:\/\/info.awoo.com.tw\/tigerfly_inquiry?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link&amp;utm_content=email-data\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b61\u8fce\u586b\u8868\u8aee\u8a62<\/a>\uff0c\u7372\u5f97\u5c08\u696d\u9867\u554f\u7684 Email \u767c\u4fe1\u5efa\u8b70\u3002<\/span><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555fEmail\u884c\u92b7\u65b0\u7d00\u5143\uff0cawoo\u65b0\u670d\u52d9TigerFly\u91cd\u78c5\u767b\u5834<\/a><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><br \/>\n\u53c3\u8003\u8cc7\u6599\uff1a<a href=\"https:\/\/www.marketingsherpa.com\/article\/average-email-open-time-is\"><span style=\"font-weight: 400;\">Alarming Research Results: Average Email Open Time is 15-20 Seconds &#8212; Recommendations for Emailers<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5148\u524d\u7684\u6587\u7ae0 EDM\u662f\u5783\u573e(Spam)\u9084\u662f\u9ec3\u91d1\uff1f\u4f86\u4e86\u89e3E-mail\u884c\u92b7\u600e\u9ebc\u505a\u5427\uff01 \u5df2\u4ecb\u7d39\u904eEmail\u884c\u92b7(EDM [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316 - awoo<\/title>\n<meta name=\"description\" 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