{"id":11435,"date":"2019-05-13T09:35:34","date_gmt":"2019-05-13T01:35:34","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11435"},"modified":"2024-09-18T11:58:24","modified_gmt":"2024-09-18T03:58:24","slug":"digital-ads-abbreviations","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/","title":{"rendered":"CPC\u3001PPC\u3001SOV\u662f\u4ec0\u9ebc\uff1f\u4f60\u9700\u8981\u77e5\u9053\u7684\u6578\u4f4d\u5ee3\u544a\u7e2e\u5beb\u5927\u88dc\u5e16"},"content":{"rendered":"<p>\u6bcf\u500b\u7522\u696d\u90fd\u6709\u81ea\u5df1\u7684\u884c\u8a71\u8207\u7fd2\u6163\u7528\u8a9e\uff0c\u5728\u9032\u5165\u6578\u4f4d\u5ee3\u544a\u4e5f\u4e0d\u4f8b\u5916\uff0c\u5230\u5916\u9762\u4e0a\u8ab2\u8b1b\u5e2b\u4e5f\u6703\u76f4\u63a5\u4f7f\u7528\u6163\u7528\u8a9e\uff0c\u751a\u81f3\u6703\u767c\u73fe\u540c\u4e8b\u4e4b\u9593\u5c0d\u8a71\u4e00\u4e0d\u5c0f\u5fc3\u5c31\u6703\u70d9\u51faCPC\u3001CPM\u3001CTR\u3001CPA&#8230;&#8230;\u7b49\u7b49\u7528\u5b57\uff0c\u4ee5\u4e0b\u5c31\u4f86\u770b\u770b\u5728\u6578\u4f4d\u5ee3\u544a\u7522\u696d\u88e1\u6709\u4ec0\u9ebc\u5e38\u898b\u7684\u3001\u7279\u5225\u7684\u7528\u8a9e\uff0c\u8a18\u8d77\u4f86\u8b93\u81ea\u5df1\u88ddB\u6f6e\u4e00\u9ede\u56c9\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#%E5%B8%B8%E8%A6%8B%E7%9A%84%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E7%94%A8%E8%AA%9E%E7%B8%AE%E5%AF%AB\" >\u5e38\u898b\u7684\u6578\u4f4d\u5ee3\u544a\u7528\u8a9e\u7e2e\u5beb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#%E5%B8%B8%E8%A6%8B%E7%9A%84%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E8%A8%88%E8%B2%BB%E6%A8%A1%E5%BC%8F\" >\u5e38\u898b\u7684\u6578\u4f4d\u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#1_PPC%EF%BC%88Pay_Per_Click%EF%BC%89\" >1.\u00a0PPC\uff08Pay Per Click\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#2_PPM%EF%BC%88Pay_Per_Impression%EF%BC%89\" >2. PPM\uff08Pay Per Impression\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#3_PPA%EF%BC%88Pay_Per_Action%EF%BC%89\" >3.\u00a0PPA\uff08Pay Per Action\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#%E5%85%B6%E4%BB%96%E5%BB%A3%E5%91%8A%E6%8C%87%E6%A8%99%E8%8B%B1%E6%96%87%E4%BB%8B%E7%B4%B9\" >\u5176\u4ed6\u5ee3\u544a\u6307\u6a19\u82f1\u6587\u4ecb\u7d39<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#1SOV%EF%BC%88_Share_of_Voice%EF%BC%89%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\" >1.SOV\uff08 Share of Voice\uff09\u66dd\u5149\u6bd4\u91cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#2_ImprTop_%EF%BC%88Top_Impression_Share%EF%BC%89%E9%A0%82%E7%AB%AF%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\" >2. Impr.Top \uff08Top Impression Share\uff09\u9802\u7aef\u66dd\u5149\u6bd4\u91cd ;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#_AbsTop%EF%BC%88Absolute_Top_Impression_Share%EF%BC%89_%E7%B5%95%E5%B0%8D%E9%A0%82%E7%AB%AF%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\" >\u00a0\u00a0\u00a0Abs.Top\uff08Absolute Top Impression Share\uff09 \u7d55\u5c0d\u9802\u7aef\u66dd\u5149\u6bd4\u91cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#3_Active_View_%E6%8C%87%E6%A8%99\" >3. Active View \u6307\u6a19 ;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#Viewable_Impr%EF%BC%88Viewable_Impression%EF%BC%89%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%A6%96%E6%80%A7\" >Viewable Impr\uff08Viewable Impression\uff09\u5ee3\u544a\u53ef\u8996\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%A6%96%E6%80%A7Viewable_Impression%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u5ee3\u544a\u53ef\u8996\u6027(Viewable Impression)\u5f88\u91cd\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/digital-ads-abbreviations\/#%E9%99%A4%E4%BA%86%E6%8C%87%E6%A8%99%EF%BC%8C%E6%9C%89%E5%AF%9F%E8%A6%BA%E5%88%B0%E6%8C%87%E6%A8%99%E8%83%8C%E5%BE%8C%E7%9A%84%E6%84%8F%E7%BE%A9%E5%97%8E%EF%BC%9F\" >\u9664\u4e86\u6307\u6a19\uff0c\u6709\u5bdf\u89ba\u5230\u6307\u6a19\u80cc\u5f8c\u7684\u610f\u7fa9\u55ce\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A6%8B%E7%9A%84%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E7%94%A8%E8%AA%9E%E7%B8%AE%E5%AF%AB\"><\/span>\u5e38\u898b\u7684\u6578\u4f4d\u5ee3\u544a\u7528\u8a9e\u7e2e\u5beb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td>\u82f1\u6587\u7e2e\u5beb<\/td>\n<td>\u539f\u6587<\/td>\n<td>\u89e3\u91cb<\/td>\n<\/tr>\n<tr>\n<td>CPC<\/td>\n<td>Cost Per Click<\/td>\n<td>\u5e73\u5747\u55ae\u6b21\u9ede\u64ca\u7684\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>Click Through Rate<\/td>\n<td>\u9ede\u64ca\u7387=(\u9ede\u64ca\/\u66dd\u5149\u6578)x100%<\/td>\n<\/tr>\n<tr>\n<td>CPM<\/td>\n<td>Cost Per 1000 impression<\/td>\n<td>\u5e73\u5747\u5343\u6b21\u66dd\u5149\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>CPA<\/td>\n<td>Cot Per Action<\/td>\n<td>\u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>CPI<\/td>\n<td>Cost Per Install<\/td>\n<td>\u6bcf\u6b21\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>CPV<\/td>\n<td>Cost Per View<\/td>\n<td>\u6bcf\u6b21\u5f71\u7247\u89c0\u770b\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>CVR<\/td>\n<td>Conversion Rate<\/td>\n<td>\u5ee3\u544a\u8f49\u63db\u7387=(\u8f49\u63db\u6b21\u6578\/\u9ede\u64ca\u6578)x100%<\/td>\n<\/tr>\n<tr>\n<td>CTA<\/td>\n<td>Call To Action<\/td>\n<td>\u9080\u8acb\u4f7f\u7528\u8005\u63a1\u53d6\u67d0\u7a2e\u884c\u52d5<\/td>\n<\/tr>\n<tr>\n<td>LP<\/td>\n<td>Landing Page<\/td>\n<td>\u5230\u9054\u7db2\u9801or\u8457\u9678\u9801\u9762<\/td>\n<\/tr>\n<tr>\n<td>ROAS<\/td>\n<td>Return on Ad Spending<\/td>\n<td>\u5ee3\u544a\u82b1\u7684\u6bcf\u4e00\u584a\u9322\u53ef\u7372\u5f97\u7684\u71df\u6536<\/td>\n<\/tr>\n<tr>\n<td>ROI<\/td>\n<td>Return on Investment<\/td>\n<td>\u6295\u8cc7\u5831\u916c\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>\u88dc\u5145\u8aaa\u660e\uff1a<\/p>\n<p>ROAS\u8207ROI\uff0c\u8a08\u7b97\u4e0a\u6709\u4e9b\u4e0d\u540c\uff0cROI\u628a\u6bdb\u5229\u8a08\u7b97\u9032\u53bb\uff0c\u6295\u5831\u7387\u6703\u66f4\u7cbe\u6e96\uff0c\u4f46\u76ee\u524d\u5ee3\u544a\u5f8c\u53f0\u63d0\u4f9b\u7684\u6578\u64da\u70baROAS<\/p>\n<p style=\"padding-left: 80px;\">\u00a0\u71df\u6536<\/p>\n<p>ROAS = \u00a0\u00a0&#8212;&#8212;&#8212;- \uff38 100%<\/p>\n<p style=\"padding-left: 80px;\">\u82b1\u8cbb<\/p>\n<p style=\"padding-left: 80px;\">( \u71df\u6536 x \u6bdb\u5229\u7387 ) &#8211; \u82b1\u8cbb<\/p>\n<p>ROI= \u00a0\u00a0&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; \uff38 100%<\/p>\n<p style=\"padding-left: 120px;\">\u82b1\u8cbb<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A6%8B%E7%9A%84%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E8%A8%88%E8%B2%BB%E6%A8%A1%E5%BC%8F\"><\/span>\u5e38\u898b\u7684\u6578\u4f4d\u5ee3\u544a\u8a08\u8cbb\u6a21\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_PPC%EF%BC%88Pay_Per_Click%EF%BC%89\"><\/span>1.\u00a0PPC\uff08Pay Per Click\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\uff0c\u7576\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u6642\uff0c\u5ee3\u544a\u4e3b\u9700\u4ed8\u4e00\u6b21\u9ede\u64ca\u7684\u8cbb\u7528\uff0c\u76ee\u524d\u53ef\u6295\u653e\u5ee3\u544a\u7684\u5e73\u53f0Google Ads\u3001Bing Ads\u3001Facebook\u3001Instagram\uff0c\u90fd\u6709PPC\u8a08\u50f9\u53ef\u9078\uff0c\u901a\u5e38\u4e5f\u662f\u95dc\u9375\u5b57\u5ee3\u544a\u6700\u5e38\u4f7f\u7528\u7684\u4ed8\u8cbb\u65b9\u65b9\u5f0f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_PPM%EF%BC%88Pay_Per_Impression%EF%BC%89\"><\/span>2. PPM\uff08Pay Per Impression\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8207PPC\u4e0d\u540c\uff0cPPM\u662f\u5ee3\u544a\u66dd\u51491000\u6b21\uff0c\u4e0d\u7ba1\u4f7f\u7528\u8005\u6709\u6c92\u6709\u9ede\u64ca\u6216\u662f\u89c0\u770b\u5e7e\u79d2\uff0c\u5ee3\u544a\u4e3b\u5c31\u5fc5\u9808\u70ba\u90191000\u6b21\u7684\u66dd\u5149\u4ed8\u8cbb\uff0c\u901a\u5e38\u9019\u6a23\u7684\u8a08\u50f9\u65b9\u5f0f\u6703\u7528\u4f86\u5efa\u7acb\u54c1\u724c\u5370\u8c61\u3001\u62d3\u5c55\u77e5\u540d\u5ea6\uff0c\u900f\u904e\u5716\u7247\u3001\u5f71\u7247\u5ee3\u544a\u5167\u5bb9\u6fc0\u8d77\u4f7f\u7528\u8005\u5c0d\u65bc\u54c1\u724c\u7684\u8208\u8da3\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_PPA%EF%BC%88Pay_Per_Action%EF%BC%89\"><\/span>3.\u00a0PPA\uff08Pay Per Action\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f7f\u7528\u8005\u5b8c\u6210\u5ee3\u544a\u4e3b\u6307\u5b9a\u52d5\u4f5c\uff0c\u4f8b\u5982\uff1a\u300c\u586b\u55ae\u8aee\u8a62\u300d\u300c\u5b8c\u6210\u8cfc\u8cb7\u300d\u300c\u6703\u54e1\u8a3b\u518a\u300d\u300c\u6587\u4ef6\u4e0b\u8f09\u300d\u7b49\u4e0d\u540c\u6307\u5b9a\u52d5\u4f5c\u5f8c\uff0c\u5ee3\u544a\u4e3b\u5fc5\u9808\u70ba\u6bcf\u4e00\u500b\u5b8c\u6210\u52d5\u4f5c\u4ed8\u8cbb\uff0c\u4e5f\u7a31\u70baCPA\u5c31\u662f\u53d6\u5f97\u4e00\u500b\u6307\u5b9a\u52d5\u4f5c\u7684\u6210\u672c\u82b1\u8cbb\uff0c\u6bcf\u500b\u7522\u696d\u4e0d\u540c\uff0c\u5728\u5ee3\u544a\u8861\u91cf\u6307\u6a19\u53ca\u8a08\u50f9\u4e5f\u8981\u6709\u6240\u5f48\u6027\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%B6%E4%BB%96%E5%BB%A3%E5%91%8A%E6%8C%87%E6%A8%99%E8%8B%B1%E6%96%87%E4%BB%8B%E7%B4%B9\"><\/span>\u5176\u4ed6\u5ee3\u544a\u6307\u6a19\u82f1\u6587\u4ecb\u7d39<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1SOV%EF%BC%88_Share_of_Voice%EF%BC%89%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\"><\/span>1.SOV\uff08 Share of Voice\uff09\u66dd\u5149\u6bd4\u91cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e3b\u8981\u7528\u4f86\u8861\u91cf\u6574\u9ad4\u5ee3\u544a\u66dd\u5149\u7a0b\u5ea6\u53ca\u9810\u7b97\u4e0a\u7684\u63a7\u5236\uff0c\u5728\u76f8\u540c\u689d\u4ef6\u4e0b\uff1aA\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd&gt;90%\uff0cB\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd&lt;10%\uff0c\u986f\u7136\u5730B\u5ee3\u544a\u9700\u8981\u6709\u66f4\u7d30\u7dfb\u7684\u512a\u5316\uff0c\u53ef\u80fd\u662f\u51fa\u50f9\u512a\u5316\u3001\u5ee3\u544a\u5167\u5bb9\u512a\u5316\uff0c\u66f4\u76f4\u63a5\u7684\u662f\u9700\u8981\u9810\u7b97\u512a\u5316\uff0c\u5c31\u80fd\u6709\u611f\u63d0\u5347\u5ee3\u544a\u66dd\u5149\u6bd4\u91cd\uff0c\u7562\u7adf\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u884c\u70ba\u662f\u76f8\u7576\u932f\u7d9c\u8907\u96dc\u5730\uff0c\u4f60\u7121\u6cd5\u5f97\u77e5\u4f7f\u7528\u8005\u5728\u4f55\u6642\u4f55\u5730\u6703\u60f3\u8981\u8cfc\u8cb7\u4f60\u7684\u5546\u54c1\uff0c\u4f46\u6211\u5011\u81f3\u5c11\u53ef\u4ee5\u505a\u5230\u4f7f\u7528\u8005\u641c\u5c0b\u6642\uff0c\u90fd\u80fd\u770b\u898b\u6211\u5011\u7684\u5ee3\u544a\u3002<\/p>\n<p>\u95b1\u8b80\u5ef6\u4f38\uff1a\u300c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-project\/\" target=\"_blank\" rel=\"noopener noreferrer\">0%\u6d6a\u8cbb\uff0c\u5ee3\u544a\u8cbb\u7528\u7bc0\u7701\u8853\uff01\u521d\u6b21Google Ads\u9810\u7b97\u5206\u914d\u5be6\u7528\u65b9\u6cd5<\/a>\u300d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_ImprTop_%EF%BC%88Top_Impression_Share%EF%BC%89%E9%A0%82%E7%AB%AF%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\"><\/span>2. Impr.Top \uff08Top Impression Share\uff09\u9802\u7aef\u66dd\u5149\u6bd4\u91cd ;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_AbsTop%EF%BC%88Absolute_Top_Impression_Share%EF%BC%89_%E7%B5%95%E5%B0%8D%E9%A0%82%E7%AB%AF%E6%9B%9D%E5%85%89%E6%AF%94%E9%87%8D\"><\/span>\u00a0\u00a0\u00a0Abs.Top\uff08Absolute Top Impression Share\uff09 \u7d55\u5c0d\u9802\u7aef\u66dd\u5149\u6bd4\u91cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9019\u662fGoogle\u6700\u65b0\u63d0\u51fa\u7684\u5ee3\u544a\u8861\u91cf\u6307\u6a19\uff0c\u66f4\u7cbe\u6e96\u66b8\u89e3\u5ee3\u544a\u5728SERP(Search Engine Results Page)\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u7684\u520a\u55ae\u4f4d\u7f6e\uff0c\u82e5\u54c1\u724c\u5728\u610f\u5ee3\u544a\u520a\u767b\u6392\u540d\uff0c\u6307\u6a19\u5340\u9694\u51fa\u9802\u7aef\u53ca\u7d55\u5c0d\u9802\u7aef\uff0c\u9019\u6703\u662f\u4f60\u6700\u597d\u7684\u5e6b\u624b\uff0c\u6839\u64da\u9802\u7aef\/\u7d55\u5c0d\u9802\u7aef\u66dd\u5149\u6bd4\u91cd\u4f86\u9032\u884c\u51fa\u50f9\u7684\u512a\u5316\u8abf\u6574\uff0c\u66f4\u80fd\u5c07\u9810\u7b97\u82b1\u5728\u5200\u53e3\u4e0a\u3002<\/p>\n<p>\u95b1\u8b80\u5ef6\u4f38\uff1a\u300c<a href=\"https:\/\/www.awoo.ai\/blog\/google-ads-adwords-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u9375\u5b57\u300c\u5e73\u5747\u6392\u540d\u300d\u6307\u6a19\u6d88\u5931\u4e86\uff1f2019 \u5fc5\u77e5 Google Ads \u641c\u5c0b\u5ee3\u544a\u8da8\u52e2<\/a>\u300d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Active_View_%E6%8C%87%E6%A8%99\"><\/span>3. Active View \u6307\u6a19 ;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Viewable_Impr%EF%BC%88Viewable_Impression%EF%BC%89%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%A6%96%E6%80%A7\"><\/span>Viewable Impr\uff08Viewable Impression\uff09\u5ee3\u544a\u53ef\u8996\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Active View \u662f YouTube \u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u6240\u63a1\u7528\u7684\u4e00\u7a2e\u5ee3\u544a\u8a55\u4f30\u7684\u6280\u8853\uff0c\u300c\u53ef\u8996\u6027(Viewable Impression)\u300d\u7528\u4f86\u5224\u65b7\u6f5b\u5728\u5ba2\u6236\u662f\u5426\u771f\u7684\u80fd\u770b\u898b\u6211\u5011\u7684\u5ee3\u544a\uff0c\u8a55\u4f30\u51fa\u5f71\u7247\u53ca\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u5ee3\u544a\u6d3b\u52d5\u7684\u53ef\u898b\u5ea6\uff0c\u8a55\u4f30\u6a19\u6e96\u70ba\uff1a<\/p>\n<ul>\n<li>\u591a\u5a92\u9ad4\u5ee3\u544a\u6709 50% \u4ee5\u4e0a\u7684\u5340\u57df\u6301\u7e8c\u986f\u793a\u81f3\u5c11 1 \u79d2\u6642\uff0c\u5c31\u7b97\u662f\u53ef\u898b\u3002<\/li>\n<li>\u5f71\u7247\u5ee3\u544a\u5728\u64ad\u653e\u5f71\u7247\u6642\u6709 50% \u4ee5\u4e0a\u7684\u5340\u57df\u6301\u7e8c\u986f\u793a 2 \u79d2\uff0c\u5c31\u7b97\u662f\u53ef\u898b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%A6%96%E6%80%A7Viewable_Impression%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u70ba\u4ec0\u9ebc\u5ee3\u544a\u53ef\u8996\u6027(Viewable Impression)\u5f88\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u56e0\u70ba\u7576\u6211\u5011\u7528\u5716\u7247\u6216\u5f71\u7247\u4f86\u6253\u5ee3\u544a\uff0c\u7e3d\u6703\u5e0c\u671b\u4f7f\u7528\u8005\u80fd\u770b\u898b\u6211\u5011\u7cbe\u5fc3\u6e96\u5099\u7684\u5167\u5bb9\uff0c\u4f46\u4f7f\u7528\u8005\u6709\u53ef\u80fd\u6839\u672c\u6c92\u770b\u5230\uff0c\u5ee3\u544a\u66dd\u5149\u5728\u6c92\u4eba\u89c0\u8cde\u7684\u7248\u4f4d\uff0c\u90a3\u5167\u5bb9\u5c31\u4e0d\u6703\u5c0d\u4f7f\u7528\u8005\u7522\u751f\u5f71\u97ff\uff0c\u751a\u81f3\u6539\u8b8a\u89c0\u5ff5\u6216\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\uff0c\u8a55\u4f30\u53ef\u8996\u6027(Viewable Impression) \u80fd\u6709\u52a9\u65bc\u54c1\u724c\u53bb\u4e86\u89e3\u4e0d\u540c\u5ee3\u544a\u66dd\u5149\u7684\u7279\u6027\uff0c\u518d\u5c07\u5ee3\u544a\u9810\u7b97\u5206\u914d\u7d66\u6700\u6709\u50f9\u503c\u7684\u5e73\u53f0\u5a92\u9ad4\u7ba1\u9053\u3002<\/p>\n<h2><span class=\"ez-toc-section\" 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