{"id":11653,"date":"2019-05-09T15:39:04","date_gmt":"2019-05-09T07:39:04","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11653"},"modified":"2023-12-28T16:49:12","modified_gmt":"2023-12-28T08:49:12","slug":"utm","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/","title":{"rendered":"\u4ec0\u9ebc\u662fUTM\uff1f\u5982\u4f55\u4f7f\u7528UTM\u8ffd\u8e64\u6210\u6548\u3001\u6578\u64da\u8207\u6d41\u91cf\uff1f"},"content":{"rendered":"\n<p>\u5728\u4f60\u6709\u4e86\u7db2\u7ad9\uff0c\u5c24\u5176\u5f9e\u4e8b\u5404\u7a2e\u4e0d\u540c\u884c\u92b7\u6d3b\u52d5\u4e4b\u5f8c\uff0c\u6703\u4e0d\u6703\u5e38\u5e38\u5728\u60f3\uff0c\u4f7f\u7528\u8005\u3001\u6d88\u8cbb\u8005\u3001\u8a2a\u5ba2 (\u4ee5\u4e0b\u7d71\u7a31\u70ba User) 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#UTM%E5%90%84%E5%8F%83%E6%95%B8%E4%BB%A3%E8%A1%A8%E7%9A%84%E6%98%AF%E4%BB%80%E9%BA%BC%E6%84%8F%E6%80%9D%EF%BC%9F\" >UTM\u5404\u53c3\u6578\u4ee3\u8868\u7684\u662f\u4ec0\u9ebc\u610f\u601d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#%E5%A6%82%E4%BD%95%E5%BF%AB%E9%80%9F%E7%94%9F%E6%88%90UTM%E7%B6%B2%E5%9D%80%EF%BC%9F\" >\u5982\u4f55\u5feb\u901f\u751f\u6210UTM\u7db2\u5740\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#Google_Analytics%E7%9A%84%E7%B6%B2%E5%9D%80%E7%94%A2%E7%94%9F%E5%99%A8\" >Google Analytics\u7684\u7db2\u5740\u7522\u751f\u5668<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#awoo%E8%A3%BD%E4%BD%9C%E7%9A%84UTM%E6%A8%99%E8%A8%98%E5%B7%A5%E5%85%B7%EF%BC%86%E7%B4%80%E9%8C%84%E8%A1%A8\" >awoo\u88fd\u4f5c\u7684UTM\u6a19\u8a18\u5de5\u5177\uff06\u7d00\u9304\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#%E5%9C%A8GA%E4%B8%AD%E6%9F%A5%E7%9C%8B%E4%BD%A0%E5%90%84UTM%E7%9A%84%E6%88%90%E6%95%88%E8%88%87%E6%95%B8%E6%93%9A\" >\u5728GA\u4e2d\u67e5\u770b\u4f60\u5404UTM\u7684\u6210\u6548\u8207\u6578\u64da<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#%E4%BD%BF%E7%94%A8_UTM_%E7%9A%84%E5%B0%8F%E6%8A%80%E5%B7%A7%E8%88%87%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\" >\u4f7f\u7528 UTM \u7684\u5c0f\u6280\u5de7\u8207\u6ce8\u610f\u4e8b\u9805<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#1_%E5%8F%83%E6%95%B8%E5%A4%A7%E5%B0%8F%E5%AF%AB%E4%B8%80%E8%87%B4%E6%80%A7%E5%95%8F%E9%A1%8C\" >1. \u53c3\u6578\u5927\u5c0f\u5beb\u4e00\u81f4\u6027\u554f\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#2_%E5%8F%83%E6%95%B8%E7%9B%A1%E5%8F%AF%E8%83%BD%E4%B8%8D%E8%A6%81%E7%94%A8%E7%A9%BA%E6%A0%BC%E3%80%81%E7%89%B9%E6%AE%8A%E7%AC%A6%E8%99%9F\" >2. \u53c3\u6578\u76e1\u53ef\u80fd\u4e0d\u8981\u7528\u7a7a\u683c\u3001\u7279\u6b8a\u7b26\u865f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/#3_%E5%8F%83%E6%95%B8%E5%85%A7%E8%AB%8B%E5%8B%BF%E6%94%BE%E9%87%8D%E8%A6%81%E7%9A%84%E8%B3%87%E8%A8%8A\" >3. 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class=\"wp-block-list\">\n<li>\u4eca\u5929\u8acb\u4e86\u5e7e\u4f4d\u4e0d\u540c\u7684\u90e8\u843d\u5ba2\u64b0\u5beb\u63a8\u85a6\u6587\u7ae0\uff0c\u6211\u5011\u60f3\u77e5\u9053\u5230\u5e95\u54ea\u7bc7\u6587\u7ae0\u66ff\u5b98\u7db2\u5e36\u4f86\u7684\u6d41\u91cf\u6bd4\u8f03\u591a\u3002<\/li>\n\n\n\n<li>\u81c9\u66f8\u7c89\u7d72\u5718\u6bcf\u5929\u767c\u4f48\u7684\u6587\u7ae0\uff0c\u7c89\u7d72\u5230\u5e95\u662f\u5f9e\u54ea\u7bc7\u9032\u4f86\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li>\u767c\u4f48\u8a31\u591a\u7684 EDM\u3001Email\uff0cUser \u5230\u5e95\u5f9e\u54ea\u7bc7\u4f86\u3002<\/li>\n\n\n\n<li>\u7121\u8ad6\u5728\u7dda\u4e0a\u9084\u7dda\u4e0b\uff0c\u60f3\u8981\u8ffd\u8e64\u767c\u4f48\u7684 QR CODE\uff0cUser \u662f\u5f9e\u54ea\u500b QR CODE \u9032\u4f86\u7db2\u7ad9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u6211\u5011\u6709\u66ff\u9023\u7d50\u57cb\u597d UTM\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u5f88\u8f15\u6613\u7684\u5728 GA 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utm_source=facebook<\/td><\/tr><tr><td>Campaign Meduim<br>\u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb(\u5efa\u8b70\u586b\u5beb)<\/td><td>\u8868\u793a\u70ba\u4f60\u7db2\u7ad9\u7684\u6d41\u91cf\u5a92\u4ecb\uff0c\u4f8b\u5982: \u95dc\u9375\u5b57\u5ee3\u544a\u3001\u806f\u64ad\u7db2\u5ee3\u544a\u3001Email<\/td><td>\u4f8b\u5982: utm_medium=social<\/td><\/tr><tr><td>Campaign Name<br>\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31(\u5efa\u8b70\u586b\u5beb)<\/td><td>\u8868\u793a\u70ba\u6b64\u5ee3\u544a\u6d3b\u52d5\u7684\u540d\u7a31<\/td><td>\u4f8b\u5982: utm_campaign=seofanpage<\/td><\/tr><tr><td>Campaign Term<br>\u5ee3\u544a\u6d3b\u52d5\u5b57\u8a5e<\/td><td>\u7528\u65bc\u8fa8\u8b58\u4ed8\u8cbb\u95dc\u9375\u5b57\u5ee3\u544a\u5b57\u8a5e<\/td><td>&nbsp;<\/td><\/tr><tr><td>Campaign content<br>\u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<\/td><td>\u7528\u4f86\u5340\u4efd\u540c\u4e00\u500b\u5ee3\u544a\u4e2d\u7684\u76f8\u4f3c\u5167\u5bb9\u6216\u9023\u7d50\uff0c\u4f8b\u5982\uff1a\u5340\u5206\u540c\u4e00\u5c01Email\u4e2d\u7684\uff21\u5716\u8207\uff22\u5716\u9023\u7d50<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>\u4ee5\u4e0a\u547d\u540d\u5176\u5be6\u600e\u6a23\u8a2d\u5b9a\u90fd\u53ef\u4ee5\uff0c\u53ea\u8981\u4f60\u5728 GA \u5831\u8868\u4e0a\u8a8d\u5f97\u5c31\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%BF%AB%E9%80%9F%E7%94%9F%E6%88%90UTM%E7%B6%B2%E5%9D%80%EF%BC%9F\"><\/span>\u5982\u4f55\u5feb\u901f\u751f\u6210UTM\u7db2\u5740\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u53ea\u8981\u5c07\u4ee5\u4e0a\u7684\u53c3\u6578\u4f9d\u7167\u56fa\u5b9a\u7684\u683c\u5f0f\u63a5\u5728\u539f\u672c\u7684 URL \u5f8c\uff0c\u5c31\u5b8c\u6210 UTM 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id=\"3_%E5%8F%83%E6%95%B8%E5%85%A7%E8%AB%8B%E5%8B%BF%E6%94%BE%E9%87%8D%E8%A6%81%E7%9A%84%E8%B3%87%E8%A8%8A\"><\/span>3. \u53c3\u6578\u5167\u8acb\u52ff\u653e\u91cd\u8981\u7684\u8cc7\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/UTM_List.png\" alt=\"UTM_List\"\/><\/figure><\/div>\n\n\n<p>\u7531\u65bc\u53c3\u6578\u662f\u76f4\u63a5\u52a0\u5728\u9023\u7d50\u4e2d\uff0c\u6545\u4efb\u4f55\u4eba\u7686\u53ef\u5728\u7db2\u5740\u6b04\u4e2d\u770b\u5230\u6240\u57cb\u5165\u7684\u53c3\u6578\u540d\u7a31\uff0c\u6240\u4ee5\u8acb\u52ff\u5728 UTM \u4e2d\u4f7f\u7528\u91cd\u8981\u8cc7\u8a0a\u540d\u7a31\u4f86\u547d\u540d\u3002<br><br>\u4ee5\u4e0a\uff0c\u5c0d UTM \u7684\u4f7f\u7528\u662f\u5426\u6bd4\u8f03\u6709\u6982\u5ff5\u4e86\u5462\uff1f\u82e5\u6709\u5176\u4ed6\u7591\u554f\u6b61\u8fce\u5728\u5e95\u4e0b\u7559\u8a00\u7d66 awoo 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