{"id":11746,"date":"2019-08-12T14:12:16","date_gmt":"2019-08-12T06:12:16","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11746"},"modified":"2019-08-12T14:12:16","modified_gmt":"2019-08-12T06:12:16","slug":"2019-email-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/","title":{"rendered":"2019\u95dc\u65bcEmail\u884c\u92b7\u4f60\u8a72\u61c2\u7684\u4e8b\uff1a\u6280\u8853\u3001\u5167\u5bb9\u8a2d\u8a08\u8207\u6cd5\u898f"},"content":{"rendered":"<p>2019\u5e74\u7684\u884c\u92b7\u74b0\u5883\u5f88\u4e0d\u5b89\u5b9a\uff0cLine\u63a8\u51fa\u65b0\u65b9\u6848\u50f9\u683c\u3001Facebook\u66f4\u65b0\u6f14\u7b97\u6cd5\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u5982\u5750\u91dd\u6c08\uff0c\u4f9d\u9644\u5e73\u53f0\u5f97\u4f86\u7684\u6d41\u91cf\u8207\u8f49\u63db\u76f4\u63a5\u3001\u5feb\u901f\uff0c\u4f46\u4e5f\u50cf\u6eab\u6c34\u716e\u9752\u86d9\u4e00\u822c\u8b93\u4eba\u5ffd\u7565\u4e86\u5371\u96aa\u6b65\u6b65\u903c\u8fd1\uff0c\u800c\u9010\u6f38\u55aa\u5931\u4e86\u884c\u92b7\u638c\u63a7\u6b0a\u3002<br \/>\n\u5728\u9019\u6a23\u7684\u2f24\u74b0\u5883\u4e0b\uff0c\u900f\u904eEmail\u2f8f\u92b7\u6211\u5011\u80fd\u5920\u6e1b\u4f4e\u5c0d\u65bc\u5404\u2f24\u5e73\u53f0\u7684\u4f9d\u8cf4\uff0c\u66f4\u53ef\u4ee5\u638c\u63e1\u66f4\u7cbe\u6e96\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u4e26\u64c1\u6709\u4e3b\u52d5\u6b0a\u6c7a\u5b9a\u4ec0\u9ebc\u6642\u5019\u4f7f\u7528<a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\">EDM\u767c\u9001\u5de5\u5177<\/a>\u5bc4\u51fa\u4fe1\u4ef6\u8207\u4ed6\u5011\u4e92\u52d5\u3001\u5c0d\u8a71\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/undraw_savings_hjfl-1024x726.png\" alt=\"2019 Email\u884c\u92b7\u8da8\u52e2\uff0c\u638c\u63e1\u884c\u92b7\u4e3b\u63a7\u6b0a\" width=\"523\" height=\"371\" \/><br \/>\n<a href=\"https:\/\/litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Email\u884c\u92b7\u5e73\u5747\u6bcf\u82b11\u7f8e\u5143\u5c31\u53ef\u4ee5\u5275\u902042\u7f8e\u5143\u7684\u56de\u5831<\/a>\uff0c\u76f8\u5c0d\u5176\u4ed6\u884c\u92b7\u5de5\u5177\u4f86\u8aaa\u80fd\u7701\u4e0b\u4e0d\u5c11\u6210\u672c\uff0c\u8a31\u591a\u884c\u92b7\u4eba\u54e1<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/state-email-marketing-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e5f\u8a8d\u70ba<\/a>\u516c\u53f8\u61c9\u6295\u5165\u8cc7\u6e90\u5230Email\u884c\u92b7\u4e4b\u4e2d\uff0c\u4e26\u6574\u5408\u5176\u4ed6\u884c\u92b7\u5de5\u5177\u4ee5\u5275\u9020\u66f4\u597d\u7684\u6548\u76ca\u3002<br \/>\n&nbsp;<br \/>\n<a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>&gt;&gt;&gt;\u7acb\u5373\u4e86\u89e3awoo\u65b0\u670d\u52d9 <strong>TigerFly<\/strong> \u518d\u884c\u92b7EDM\u767c\u9001\u5de5\u5177<\/em><\/a><br \/>\n&nbsp;<br \/>\n\u4eca\u5e74\uff0cEmail\u884c\u92b7\u8fce\u4f86\u4e86\u4e00\u4e9b\u4e0d\u5c0f\u7684\u9707\u76ea\uff0c\u5982\u679c\u60f3\u638c\u63e1Email\u884c\u92b7\uff0c\u53ef\u4e0d\u80fd\u932f\u904e\u4ee5\u4e0b\u5e7e\u500b\u91cd\u8981\u8da8\u52e2\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u87a2\u5e55\u5feb\u7167-2019-07-04-\u4e0b\u53485.43.54.png\" alt=\"2019 Email\u884c\u92b7\u8da8\u52e2\uff1a\u6280\u8853\u3001\u5167\u5bb9\u8a2d\u8a08\u3001\u6cd5\u898f\" width=\"658\" height=\"342\" \/><br \/>\n&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#Email%E8%A1%8C%E9%8A%B7%E6%8A%80%E8%A1%93%E8%B6%A8%E5%8B%A2\" >Email\u884c\u92b7\u6280\u8853\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#%E5%A4%9A%E6%95%B8%E2%BC%88%E5%9C%A8%E2%BC%BF%E6%A9%9F%E4%B8%8A%E9%96%B1%E8%AE%80Email%EF%BC%8CApple_iOS%E5%85%A7%E5%BB%BA%E4%BF%A1%E7%AE%B1%E3%80%81Gmail%E2%BD%A4%E2%BC%BE%E6%9C%80%E5%A4%9A\" >\u591a\u6578\u2f08\u5728\u2f3f\u6a5f\u4e0a\u95b1\u8b80Email\uff0cApple iOS\u5167\u5efa\u4fe1\u7bb1\u3001Gmail\u2f64\u2f3e\u6700\u591a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#Google%E7%99%BC%E4%BD%88%E4%BA%86AMP_for_Email%E6%9C%8D%E5%8B%99%E9%A0%85%E7%9B%AE\" >Google\u767c\u4f48\u4e86AMP for Email\u670d\u52d9\u9805\u76ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#Email%E8%87%AA%E5%8B%95%E5%8C%96%E8%A1%8C%E9%8A%B7_Email_Marketing_Automation_%E6%8A%80%E8%A1%93%E6%8C%81%E7%BA%8C%E7%99%BC%E9%85%B5\" >Email\u81ea\u52d5\u5316\u884c\u92b7 ( Email Marketing Automation ) \u6280\u8853\u6301\u7e8c\u767c\u9175<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#Email%E8%A1%8C%E9%8A%B7%E5%85%A7%E5%AE%B9%E5%8F%8A%E8%A8%AD%E8%A8%88%E8%B6%A8%E5%8B%A2\" >Email\u884c\u92b7\u5167\u5bb9\u53ca\u8a2d\u8a08\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#%E5%8A%A0%E5%85%A5%E5%BD%B1%E7%89%87%E3%80%81GIF%E3%80%81%E5%8B%95%E7%95%AB%E7%AD%89%E5%8B%95%E6%85%8B%E8%A6%96%E8%A6%BA%E5%85%83%E7%B4%A0\" >\u52a0\u5165\u5f71\u7247\u3001GIF\u3001\u52d5\u756b\u7b49\u52d5\u614b\u8996\u89ba\u5143\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#%E6%B3%A8%E9%87%8D%E4%BA%92%E5%8B%95%E6%80%A7_Interactivity\" >\u6ce8\u91cd\u4e92\u52d5\u6027 ( Interactivity )<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#Email%E8%A1%8C%E9%8A%B7%E6%B3%95%E8%A6%8F%E8%B6%A8%E5%8B%A2\" >Email\u884c\u92b7\u6cd5\u898f\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-email-marketing-trends\/#%E9%80%90%E6%BC%B8%E5%8D%87%E7%B4%9A%E7%9A%84%E5%80%8B%E8%B3%87%E4%BF%9D%E8%AD%B7%E6%B3%95%E8%A6%8F%E5%87%BA%E7%88%90\" >\u9010\u6f38\u5347\u7d1a\u7684\u500b\u8cc7\u4fdd\u8b77\u6cd5\u898f\u51fa\u7210<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email%E8%A1%8C%E9%8A%B7%E6%8A%80%E8%A1%93%E8%B6%A8%E5%8B%A2\"><\/span>Email\u884c\u92b7\u6280\u8853\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E6%95%B8%E2%BC%88%E5%9C%A8%E2%BC%BF%E6%A9%9F%E4%B8%8A%E9%96%B1%E8%AE%80Email%EF%BC%8CApple_iOS%E5%85%A7%E5%BB%BA%E4%BF%A1%E7%AE%B1%E3%80%81Gmail%E2%BD%A4%E2%BC%BE%E6%9C%80%E5%A4%9A\"><\/span>\u591a\u6578\u2f08\u5728\u2f3f\u6a5f\u4e0a\u95b1\u8b80Email\uff0cApple iOS\u5167\u5efa\u4fe1\u7bb1\u3001Gmail\u2f64\u2f3e\u6700\u591a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u9019\u662f2017\u5e74\u81f32018\u5e74\u96fb\u5b50\u90f5\u4ef6\u7528\u6236\u7aef\u7684\u4f54\u6bd4\u8b8a\u5316\uff1a<br \/>\n<div style=\"width: 758px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/litmus.com\/ebooks\/state-of-email-2019\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u87a2\u5e55\u5feb\u7167-2019-05-08-\u4e0a\u534811.02.05.png\" alt=\"Email client change during 2017 to 2018\" width=\"748\" height=\"440\" \/><\/a><p class=\"wp-caption-text\"><strong><span style=\"color: #333333;\"><span style=\"font-size: 12pt; color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/litmus.com\/ebooks\/state-of-email-2019\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aLitmus\u201d2019 State of Email Report\u201d<\/a><\/em><\/span><\/span><\/strong><\/p><\/div><br \/>\n\u4ee5\u4f7f\u7528\u7684\u88dd\u7f6e\u4f86\u8aaa\uff0cApple\u7684iOS\u5167\u5efa\u4fe1\u7bb1\u3001Gmail\u9084\u662f\u4f54\u64da\u6574\u500b\u5e02\u5834\u7528\u6236\u7aef\u7684\u5927\u5b97\uff0c\u800cOutlook\u3001Yahoo\u4f54\u6bd4\u5247\u6709\u4e9b\u5fae\u4e0a\u5347\u7684\u8da8\u52e2\u3002<br \/>\n<a href=\"https:\/\/litmus.com\/ebooks\/state-of-email-2019\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-12746\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u87a2\u5e55\u5feb\u7167-2019-05-08-\u4e0a\u534811.13.38.png\" alt=\"mobile is important for email marketing\" width=\"694\" height=\"444\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #333333;\"><span style=\"font-size: 12pt; color: #333333;\"><em><a style=\"color: #333333;\" href=\"https:\/\/litmus.com\/ebooks\/state-of-email-2019\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aLitmus\u201d2019 State of Email Report\u201d<\/a><\/em><\/span><\/span><\/strong><\/p>\n<p>\u6b64\u5916\uff0c\u5831\u544a\u4e5f\u6307\u51fa\uff0c\u76ee\u524d\u624b\u6a5f\u662f\u4e3b\u8981\u7684\u96fb\u5b50\u90f5\u4ef6\u95b1\u8b80\u5a92\u4ecb\uff0c\u6240\u4ee5\u5177\u5099<a href=\"https:\/\/www.awoo.com.tw\/blog\/rwd-website-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u97ff\u61c9\u5f0f\u7db2\u9801\u8a2d\u8a08(Responsive web design\uff0cRWD)<\/a>\u4e5f\u6210\u70ba\u8fd1\u5e7e\u5e74Email\u884c\u92b7\u7684\u91cd\u8981\u8b70\u984c\uff0c\u91dd\u5c0d\u96fb\u8166\u3001\u624b\u6a5f\u7b49\u4e0d\u540c\u88dd\u7f6e\u8a2d\u8a08\u9069\u5408\u7684\u95b1\u8b80\u4ecb\u9762\u53ef\u4ee5\u63d0\u5347\u95b1\u8b80\u9ad4\u9a57\u3001\u6e1b\u5c11\u8df3\u51fa\u7387\u3002<br \/>\n\u5373\u4f7f\u6c92\u6709\u97ff\u61c9\u5f0f\u7684\u8a2d\u8a08\uff0c\u76f4\u63a5\u4f9d\u64da\u4e0d\u540c\u88dd\u7f6e\u7684\u7248\u9762\u5927\u5c0f\u5c07\u5716\u7247\u53ca\u5167\u5bb9\u8abf\u6574\u81f3\u5408\u9069\u7684\u95b1\u8b80\u5c3a\u5bf8\u4e5f\u662f\u4e00\u7a2e\u89e3\u6c7a\u8fa6\u6cd5\uff0c\u5176\u4ed6\u76f8\u95dc\u7684\u512a\u5316\u9805\u76ee\u50cf\u662f\uff1a\u5167\u5bb9\u7de8\u6392\u7cbe\u7c21\u5316\u3001\u4f7f\u7528\u8f03\u77ed\u5b57\u6578\u7684\u4e3b\u65e8\u3001\u5bb9\u6613\u9ede\u64ca\u7684CTA\u6309\u9215\u7b49\uff0c\u9019\u4e9b\u90fd\u6709\u52a9\u65bc\u6536\u4ef6\u8005\u5728\u4e0d\u540c\u88dd\u7f6e\u4e0a\u8f15\u9b06\u5730\u95b1\u8b80\u90f5\u4ef6\u3002<br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google%E7%99%BC%E4%BD%88%E4%BA%86AMP_for_Email%E6%9C%8D%E5%8B%99%E9%A0%85%E7%9B%AE\"><\/span>Google\u767c\u4f48\u4e86AMP for Email\u670d\u52d9\u9805\u76ee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AMP for Email\u57282019\u5e743\u6708\u6b63\u5f0f\u4e0a\u7dda\uff0cAMP\u70baAccelerated Mobile Pages\uff0c\u5373\u300c\u52a0\u5feb\u884c\u52d5\u88dd\u7f6e\u5c0d\u65bc\u9801\u9762\u7684\u8b80\u53d6\u901f\u5ea6\u300d\u3002Google\u5e0c\u671b\u5728\u4efb\u4f55\u884c\u52d5\u88dd\u7f6e\u4e0a\u90fd\u80fd\u8b93\u4f7f\u7528\u8005\u611f\u53d7\u5230\u8ddf\u96fb\u8166\u7db2\u9801\u7248\u672c\u4e00\u6a23\u5feb\u901f\u3001\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u6240\u4ee5\u9019\u6b21\u63a8\u51fa\u7684\u512a\u5316\u9805\u76ee\u751a\u81f3\u53ef\u4ee5\u76f4\u63a5\u8b93\u4f7f\u7528\u8005\u5728\u4fe1\u4ef6\u4e2d\u56de\u8986\u8a55\u8ad6\u3001\u767c\u8868\u5fc3\u5f97\u7b49\uff0c\u8b93Email\u8b8a\u6210\u66f4\u52d5\u614b\u3001\u5373\u6642\u7684\u884c\u92b7\u5de5\u5177\u3002<br \/>\n<a href=\"https:\/\/www.blog.google\/products\/gmail\/take-action-and-stay-up-to-date-with-dynamic-email-in-gmail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u767c\u8868\u5fc3\u5f97.png\" alt=\"AMP for E-mail\" width=\"609\" height=\"346\" \/><\/a><a href=\"https:\/\/www.blog.google\/products\/gmail\/take-action-and-stay-up-to-date-with-dynamic-email-in-gmail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u767c\u8868\u8a55\u8ad6.png\" alt=\"AMP for E-mail\" width=\"622\" height=\"523\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.blog.google\/products\/gmail\/take-action-and-stay-up-to-date-with-dynamic-email-in-gmail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/a><\/span><\/strong><\/em><\/p>\n<p>\u9664\u4e86Gmail\u4ee5\u5916\uff0cYahoo \u4fe1\u7bb1\u3001Outlook\u3001Mail.ru\u5df2\u80fd\u540c\u6b65\u652f\u6301AMP for Email\u7684\u6280\u8853\uff0c\u6b64\u5916\uff0c\u4e00\u4e9bGoogle\u7684\u5408\u4f5c\u5925\u4f34\u4e5f\u80fd\u652f\u63f4\u6b64\u9805\u670d\u52d9\uff0c\u5982\u90f5\u4ef6\u670d\u52d9\u5546SparkPost\u3001Litmus\u7b49\u3002<br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email%E8%87%AA%E5%8B%95%E5%8C%96%E8%A1%8C%E9%8A%B7_Email_Marketing_Automation_%E6%8A%80%E8%A1%93%E6%8C%81%E7%BA%8C%E7%99%BC%E9%85%B5\"><\/span>Email\u81ea\u52d5\u5316\u884c\u92b7 ( Email Marketing Automation ) \u6280\u8853\u6301\u7e8c\u767c\u9175<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email\u81ea\u52d5\u5316\u884c\u92b7\u65e9\u5df2\u4e0d\u662f\u65b0\u8b70\u984c\uff0c\u64da\u570b\u5916\u6578\u64da\u7d71\u8a08\uff0c\u4f7f\u7528\u81ea\u52d5\u5316\u7684Email\u4fe1\u606f\u6bd4\u8d77\u4e00\u822c\u7684\u884c\u92b7\u65b9\u5f0f\u4f86\u8aaa\uff0c\u5e73\u5747\u53ef\u4ee5\u589e\u52a070.5%\u7684\u958b\u4fe1\u7387\u53ca152%\u7684\u9ede\u64ca\u7387\uff0c\u4e5f\u80fd\u5275\u9020\u8f03\u597d\u7684\u6536\u4ef6\u8005\u9ad4\u9a57\u53ca\u6b63\u9762\u56de\u994b\u3002<br \/>\nEmail\u81ea\u52d5\u5316\u884c\u92b7\u662f\u6839\u64da\u7279\u5b9a\u6642\u9593\u9ede\u6216\u884c\u70ba\u6240\u89f8\u767c(trigger)\u7684\u4e8b\u4ef6\uff0c\u4f86\u5ba2\u88fd\u5316\u4fe1\u4ef6\u4e26\u5bc4\u7d66\u6307\u5b9a\u6536\u4ef6\u8005\u7684\u904e\u7a0b\uff0c\u5305\u542b\uff1a<br \/>\n\u3010\u91dd\u5c0d\u7279\u5b9a\u6642\u9593\u9ede\u3011<\/p>\n<ul>\n<li>\u751f\u65e5\u3001\u7bc0\u65e5\u3001\u7d00\u5ff5\u65e5\u7b49\u7279\u6b8a\u7bc0\u6176<\/li>\n<li>\u4fc3\u92b7\u3001\u7279\u50f9\u3001\u6253\u6298\u3001\u7279\u8ce3\u7b49\u6d3b\u52d5<\/li>\n<li>\u521d\u6b21\u63a5\u89f8\u5ba2\u6236\u7684\u6b61\u8fce\u4fe1(Welcome letter)\uff1a\u901a\u5e38\u65bc\u7522\u54c1\u53ca\u670d\u52d9\u8cfc\u8cb7\u5f8c\u5c31\u6703\u5bc4\u7d66\u6307\u5b9a\u6536\u4ef6\u8005<\/li>\n<li>\u4ea4\u6613\u5230\u671f\u524d\u7684\u7e8c\u8a02\u63d0\u9192<\/li>\n<li>\u4ea4\u6613\u53ca\u670d\u52d9\u5230\u671f\u7684\u611f\u8b1d\u4fe1(Thank-You Letter)<\/li>\n<li>\u96fb\u5b50\u5831\u3001\u90e8\u843d\u683c\u8a3b\u518a\u5f8c\u7684\u78ba\u8a8d\u4fe1<\/li>\n<li>\u5be6\u9ad4\u6d3b\u52d5\u51fa\u5e2d\u63d0\u9192<\/li>\n<\/ul>\n<p>\u3010\u91dd\u5c0d\u7279\u5b9a\u884c\u70ba\u3011<\/p>\n<ul>\n<li>\u91cd\u8981\u901a\u77e5\u4fe1\u4ef6 \uff1a\u8a3b\u518a\u6703\u54e1\u901a\u77e5\u4fe1\u3001\u5fd8\u8a18\u5bc6\u78bc\u901a\u77e5\u4fe1\u7b49<\/li>\n<li>\u4ea4\u6613\u76f8\u95dc\u4fe1\u4ef6\uff1a\u8cfc\u7269\u8eca\u672a\u7d50\u5e33\u3001\u5df2\u700f\u89bd\u672a\u8cfc\u8cb7\u3001\u8a02\u55ae\u6210\u7acb\u3001\u7e73\u6b3e\u5b8c\u6210\u3001\u9000\u6b3e\u78ba\u8a8d\u3001\u51fa\u8ca8\u901a\u77e5\u3001\u8ca8\u5230\u901a\u77e5\u3001\u672a\u53d6\u8ca8\u901a\u77e5\u7b49<\/li>\n<li>\u81ea\u2f8f\u8a2d\u5b9a\u7279\u5b9a\u2f8f\u70ba\u6216\u4e8b\u4ef6\u89f8\u767c\u5f8c\u2f83\u52d5\u767c\u51fa\u76f8\u95dc\u4fe1\u4ef6\uff0c\u4f8b\u5982\u91dd\u5c0d\u5df2\u958b\u4fe1\/\u672a\u958b\u4fe1\u3001\u5df2\u9ede\u64ca\/\u672a\u9ede\u64ca\u7b49\u2f8f\u70ba\u7684\u6536\u4ef6\u8005\u5206\u5225\u5bc4\u51fa\u4e0d\u540c\u8ffd\u8e64\u4fe1\u4ef6\u4e86\u89e3Email\u7684\u6210\u6548<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<em>\u60f3\u8981\u964d\u4f4e\u8a02\u55ae\u8d85\u5546\u53d6\u8ca8\u7684\u4e0d\u53d6\u7387\u55ce\uff1f\u8b93<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">TigerFly<\/a>\u7528Email\u3001\u7c21\u8a0a\u3001\u8a9e\u97f3\u63d0\u9192\u4f60\u7684\u9867\u5ba2\u524d\u5f80\u53d6\u8ca8\uff01<\/em><br \/>\n<em><a href=\"https:\/\/www.awoo.com.tw\/blog\/tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555fEmail\u884c\u92b7\u65b0\u7d00\u5143\uff0cawoo\u65b0\u670d\u52d9TigerFly\u91cd\u78c5\u767b\u5834<\/a><\/em><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email%E8%A1%8C%E9%8A%B7%E5%85%A7%E5%AE%B9%E5%8F%8A%E8%A8%AD%E8%A8%88%E8%B6%A8%E5%8B%A2\"><\/span>Email\u884c\u92b7\u5167\u5bb9\u53ca\u8a2d\u8a08\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8A%A0%E5%85%A5%E5%BD%B1%E7%89%87%E3%80%81GIF%E3%80%81%E5%8B%95%E7%95%AB%E7%AD%89%E5%8B%95%E6%85%8B%E8%A6%96%E8%A6%BA%E5%85%83%E7%B4%A0\"><\/span>\u52a0\u5165\u5f71\u7247\u3001GIF\u3001\u52d5\u756b\u7b49\u52d5\u614b\u8996\u89ba\u5143\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f60\u77e5\u9053\u4f7f\u7528\u8005\u5c0d\u4fe1\u4ef6\u7684\u6ce8\u610f\u529b\u5df2\u5f9e2000\u5e74\u768412\u79d2\u4e00\u8def\u964d\u52308\u79d2\u4e86\u55ce\uff1f\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\uff0c\u6211\u5011\u9700\u8981\u66f4\u591a\u65b9\u6cd5\u4f86\u7372\u53d6\u4eba\u5011\u6975\u77ed\u7684\u6ce8\u610f\u529b\uff0c\u800c\u9664\u4e86\u5f71\u7247\u4ee5\u5916\uff0c\u52d5\u614b\u7684\u8996\u89ba\u8a2d\u8a08\u5143\u7d20\u5982GIF\u3001\u52d5\u756b\u7b49\u90fd\u662f\u5f88\u68d2\u7684\u9078\u64c7\uff0c\u5149\u662f\u5c07<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/video-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f71\u7247\u52a0\u5165Email\u5c31\u6709\u53ef\u80fd\u63d0\u534719%\u7684\u958b\u4fe1\u7387\u300165\uff05\u7684\u9ede\u64ca\u7387<\/a>\u3002<br \/>\n\u60df\u9700\u8981\u6ce8\u610f\u7684\u5c31\u662f\u5728\u5bc4\u4fe1\u524d\u9700\u8981\u6aa2\u67e5\u90f5\u4ef6\u670d\u52d9\u5546\u662f\u5426\u652f\u63f4\u6240\u4f7f\u7528\u7684\u6a94\u6848\u683c\u5f0f\uff1f\u4e26\u4e14\uff0c\u5efa\u8b70\u6a94\u6848\u4e0d\u8981\u904e\u5927\u4ee5\u514d\u6536\u4ef6\u8005\u56e0\u70ba\u8b80\u53d6\u901f\u5ea6\u592a\u6162\u800c\u7565\u904e\u4fe1\u4ef6\u3002<br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B3%A8%E9%87%8D%E4%BA%92%E5%8B%95%E6%80%A7_Interactivity\"><\/span>\u6ce8\u91cd\u4e92\u52d5\u6027 ( Interactivity )<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e00\u5c01\u4e92\u52d5\u6027\u9ad8\u7684\u90f5\u4ef6(Interactive Email)\u901a\u5e38\u7531\u554f\u5377\u3001\u6e2c\u9a57\u3001\u5716\u7247\u3001\u5f71\u7247\u5404\u7a2e\u591a\u5143\u7684\u5167\u5bb9\u69cb\u6210\uff0c\u7528\u4f86\u4fc3\u4f7f\u6536\u4ef6\u8005\u7d66\u4e88\u66f4\u591a\u56de\u994b\u53ca\u53c3\u8207\uff0c\u800c\u70ba\u4ec0\u9ebc\u8981\u6ce8\u91cd\u4e92\u52d5\u6027\u5462\uff1f<br \/>\n\u4e8b\u5be6\u4e0a\uff0cEmail\u540d\u55ae\u5373\u4f7f\u4e0d\u505a\u4efb\u4f55\u4e8b\u60c5\uff0c<a href=\"https:\/\/blog.getresponse.com\/email-list-building-nemesis-churn-rate\" target=\"_blank\" rel=\"noopener noreferrer\">\u6bcf\u5e74\u90fd\u6703\u4ee525~30%\u7684\u6bd4\u7387\u6d41\u5931\u6389<\/a>\uff0c\u9019\u5c31\u662f\u6240\u8b02\u7684\u540d\u55ae\u6d41\u5931\u7387(Churn Rate)\uff0c\u5ba2\u6236\u6d41\u5931\u7684\u539f\u56e0\u6709\u5f88\u591a\u7a2e\uff0c\u5e38\u898b\u7684\u5982\u90f5\u4ef6\u5730\u5740\u5931\u6548\u3001\u4e0d\u559c\u6b61\u800c\u53d6\u6d88\u8a02\u95b1\u7b49\u3002\u7531\u65bc\u540d\u55ae\u6703\u81ea\u7136\u7684\u6d41\u5931\uff0c\u6240\u4ee5\u66f4\u8981\u900f\u904e\u591a\u5143\u7684\u4e92\u52d5\u53ca\u5167\u5bb9\u5438\u5f15\u5ba2\u6236\u7dad\u6301\u8a02\u95b1\u3002<br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email%E8%A1%8C%E9%8A%B7%E6%B3%95%E8%A6%8F%E8%B6%A8%E5%8B%A2\"><\/span>Email\u884c\u92b7\u6cd5\u898f\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E9%80%90%E6%BC%B8%E5%8D%87%E7%B4%9A%E7%9A%84%E5%80%8B%E8%B3%87%E4%BF%9D%E8%AD%B7%E6%B3%95%E8%A6%8F%E5%87%BA%E7%88%90\"><\/span>\u9010\u6f38\u5347\u7d1a\u7684\u500b\u8cc7\u4fdd\u8b77\u6cd5\u898f\u51fa\u7210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"page\" title=\"Page 17\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n\u300a\u2f00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u7bc4\u300b(General Data Protection Regulation\uff0cGDPR)\u662f\u6b50\u76df\u65bc2018\u5e7405\u2f4925\u2f47\u767c\u5e03\u91dd\u5c0d\u500b\u2f08\u6578\u64da\u53ca\u96b1\u79c1\u4fdd\u8b77\u7684\u6cd5\u898f\uff0c\u2f7d\u9055\u6cd5\u8005\u53ef\u8655\u516c\u53f8\u5168\u7403\u6536\u76ca4%\u6216\u5169\u5343\u842c\u6b50\u5143\u7684\u2fbc\u984d\u7f70\u6b3e\uff0c\u88ab\u8996\u70ba\u5168\u7403\u8fd1\uf98e\u4f86\u5c0d\u65bc\u500b\u2f08\u8cc7\u6599\u4fdd\u8b77\u7684\u6700\u56b4\u53b2\u898f\u7bc4\u3002<br \/>\n\u53e6\u5916\uff0c\u4e39\u9ea5\u57282018\u5e747\u2f49\u7c3d\u7f72\u901a\u904e\u4e86\u96fb\u5b50\u90f5\u4ef6\u52a0\u5bc6\u6cd5\uff0c\u6210\u70ba\u5168\u7403\u7b2c\u4e00\u500b\u96fb\u5b50\u90f5\u4ef6\u4e2d\u82e5\u5305\u542b\u500b\u2f08\u96b1\u79c1\u8cc7\u8a0a\u5247\u5fc5\u9700\u52a0\u5bc6\u7684\u570b\u5bb6\u3002\u6240\u4ee5\uff0c\u4ee5\u4e0a\u7684\u6cd5\u898f\u8b93\u4f01\u696d\u5728\u641c\u96c6Email\u540d\u55ae\u6642\u589e\u52a0\u4e86\u4e0d\u5c11\u56f0\u96e3\u5ea6\uff0c\u4f46\u672c\u4f86\u4ee5\u5408\u6cd5\u3001\u9069\u7576\u7684\u624b\u6bb5\u641c\u96c6\u540d\u55ae\uff0c\u53d6\u5f97 \u300c\u8a31\u53ef\u300d\u4fbf\u662f\u8fd1\u5e74\uf92dEmail\u2f8f\u92b7\u7684\u8da8\u52e2\uff0c\u4e5f\u662fEmail\u80fd\u771f\u6b63\u57f9\u990a\u51fa\u5fe0\u8aa0\u5ba2\u6236\u3001\u53d6\u5f97\u9ad8\u56de\u5831\u7684\u4e0d\u2f06\u6cd5\u5247\u3002<br 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