{"id":12134,"date":"2019-05-28T08:24:04","date_gmt":"2019-05-28T00:24:04","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11124"},"modified":"2024-09-18T11:55:00","modified_gmt":"2024-09-18T03:55:00","slug":"sem","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/","title":{"rendered":"SEM\u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebcSEM\u9019\u9ebc\u91cd\u8981\uff1f3\u5927\u7406\u7531\u544a\u8a34\u4f60\uff01"},"content":{"rendered":"\n<p>\u5ba2\u6236\u6642\u5e38\u6703\u8ff7\u60d8\uff1a\u300c\u6709\u7d93\u71df\u7db2\u7ad9SEO\uff0c\u9084\u9700\u8981\u505aSEM\u55ce\uff1f\u300d\u8001\u5be6\u8aaa\uff0c\u9019\u554f\u984c\u6c92\u6709\u6a19\u6e96\u7b54\u6848\uff0c\u9084\u662f\u5f97\u770b\u54c1\u724c\u76ee\u524d\u767c\u5c55\u60c5\u6cc1\u53ca\u53ef\u6295\u5165\u7684\u4eba\u529b\u3001\u9810\u7b97\u4f86\u6c7a\u5b9a\uff0c\u5728\u521d\u671f\u3001\u4e2d\u671f\u3001\u7a69\u5b9a\u671f\u90fd\u9700\u8981\u6709\u76f8\u5c0d\u61c9\u7684\u6230\u7565\u53ca\u76ee\u6a19\u3002\u6211\u5011\u6703\u6b78\u7d0d\u51fa\u5e7e\u500b\u539f\u56e0\uff0c\u8b93\u5927\u5bb6\u4e86\u89e3\u70ba\u4ec0\u9ebc\u505aSEM\u9019\u9ebc\u91cd\u8981\uff0c\u751a\u81f3\u6211\u5011\u4e5f\u6703\u5e6b\u5ba2\u6236\u898f\u5283\u51faSEO+SEM\u9019\u6a23\u7684\u7b56\u7565\u4f86\u6436\u653b\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\u3002<br>TL;DR \u6587\u7ae0\u592a\u9577\u4f46\u6642\u9593\u4e0d\u5920\uff0c\u6c92\u95dc\u4fc2\u53ef\u4ee5\u8df3\u8457\u770b<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#%E4%BB%80%E9%BA%BC%E6%98%AFSEM%EF%BC%9F\" >\u4ec0\u9ebc\u662fSEM\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#SEM%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7%EF%BC%9F\" >SEM\u7684\u91cd\u8981\u6027\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#1_%E7%88%AD%E6%9B%9D%E5%85%89%E6%90%B6%E6%8E%92%E5%90%8D\" >1. \u722d\u66dd\u5149\u6436\u6392\u540d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#2_%E6%AA%94%E6%9C%9F%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E6%8E%A8%E5%BB%A3\" >2. \u6a94\u671f\u884c\u92b7\u6d3b\u52d5\u63a8\u5ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#3_%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E9%83%BD%E5%9C%A8%E6%89%93%E5%BB%A3%E5%91%8A\" >3. \u7af6\u722d\u5c0d\u624b\u90fd\u5728\u6253\u5ee3\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BDSEM%EF%BC%9F\" >\u5982\u4f55\u505a\u597dSEM\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#1_%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6\" >1. \u95dc\u9375\u5b57\u7814\u7a76<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#2_%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99\" >2. \u5ee3\u544a\u76ee\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#3_%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%EF%BC%8C%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E5%8F%97%E7%9C%BE\" >3. \u6578\u64da\u5206\u6790\uff0c\u4e86\u89e3\u4f60\u7684\u53d7\u773e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#4_%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E8%A9%95%E7%B4%9A%E5%93%81%E8%B3%AA%E5%88%86%E6%95%B8\" >4. \u63d0\u5347\u5ee3\u544a\u8a55\u7d1a\u54c1\u8cea\u5206\u6578<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#5_%E6%B4%9E%E6%82%89%E4%BD%A0%E7%9A%84%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B\" >5. \u6d1e\u6089\u4f60\u7684\u7af6\u722d\u5c0d\u624b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/sem\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFSEM%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662fSEM\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u4e86\u89e3\u70ba\u4ec0\u9ebcSEM\u5982\u6b64\u91cd\u8981\u4e4b\u524d\uff0c\u5148\u91d0\u6e05\u5230\u5e95\u4ec0\u9ebc\u662fSEM\uff1f<br>SEM(Search Engine Marketing)\uff0c\u4e2d\u6587\u7a31\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff0c\u5ee3\u6cdb\u4f86\u8aaaSEM\u5c31\u662f\u8207\u641c\u5c0b\u5f15\u64ce\u76f8\u95dc\u7684\u884c\u92b7\u5f62\u5f0f\uff0c\u5229\u7528SEM\u8a66\u5716\u53bb\u63d0\u5347\u7db2\u7ad9\u7684\u80fd\u898b\u5ea6\uff0c\u5305\u542b\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/technical-or-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>\u53ca\u641c\u5c0b\u4ed8\u8cbb\u5ee3\u544a\u3002\u4f46\u76ee\u524d\u4e3b\u6d41\u7684\u8b1b\u6cd5\uff0c\u6703\u628aSEM\u7576\u6210\u641c\u5c0b\u5f15\u64ce\u7684\u4ed8\u8cbb\u5ee3\u544a\uff0c\u4e5f\u53ef\u7a31\u4e4b\u70baPPC(Pay Per Click)\uff0c\u5728\u53f0\u7063\u6700\u5e38\u898b\u7684\u5c31\u662f\u900f\u904e\u300c<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ads<\/a>\u300d\u8207\u300cBing ads\u300d\u4f86\u8cfc\u8cb7\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u7684\u5ee3\u544a\uff0c\u9019\u4e5f\u662f\u8b93\u7db2\u7ad9\u6709\u6a5f\u6703\u53d6\u5f97\u6bd4\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u9084\u8981\u9ad8\u6392\u540d\u7684\u624b\u6bb5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEM%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7%EF%BC%9F\"><\/span>SEM\u7684\u91cd\u8981\u6027\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E7%88%AD%E6%9B%9D%E5%85%89%E6%90%B6%E6%8E%92%E5%90%8D\"><\/span>1. \u722d\u66dd\u5149\u6436\u6392\u540d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u641c\u5c0b\u5f15\u64ce\u7b2c\u4e00\u9801\u4e43\u662f\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\uff0c\u56ca\u62ec80%\u4ee5\u4e0a\u7684\u6d41\u91cf\uff0c\u5982\u4eca\u8a31\u591a\u7522\u696d\u5df2\u662f\u9ad8\u7af6\u722d\uff0c\u90a3\u65b0\u7db2\u7ad9\u8981\u5982\u4f55\u5feb\u901f\u6392\u5347\u65bc\u7b2c\u4e00\u9801\u5462\uff1f\u5176\u5be6\u4f60\u53ef\u4ee5\u5de7\u5999\u5730\u5229\u7528SEM\u4f86\u9054\u6210\u6392\u540d\u3001\u66dd\u5149\u3001\u6d41\u91cf..\u7b49\u76ee\u6a19\u3002\u7576\u7136\u5982\u679c\u672c\u8eab\u7db2\u7ad9SEO\u505a\u5f97\u9084\u4e0d\u932f\uff0c\u518d\u52a0\u4e0aSEM\u7684\u7248\u4f4d\uff0c\u90a3\u641c\u5c0b\u7d50\u679c\u9801\u4e0d\u5c31\u90fd\u662f\u4f60\u7684\u5929\u4e0b\u55ce\uff01\u60f3\u8981\u66dd\u5149\u3001\u6d41\u91cf\u4e5f\u5c31\u4e0d\u662f\u96e3\u4e8b\u4e86\uff0c\u4f46\u842c\u4e00SEO\u5df2\u7d93\u5728\u7b2c\u4e00\u9801\uff0c\u6d41\u91cf\u537b\u4e0d\u6a02\u89c0\uff0c\u5176\u5be6\u4f60\u9084\u53ef\u4ee5\u518d\u900f\u904e\u5ee3\u544a\u6587\u6848\u4f86\u6e2c\u8a66\u4f7f\u7528\u8005\u559c\u6b61\u7684\u6a19\u984c\u53ca\u5167\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E6%AA%94%E6%9C%9F%E8%A1%8C%E9%8A%B7%E6%B4%BB%E5%8B%95%E6%8E%A8%E5%BB%A3\"><\/span>2. \u6a94\u671f\u884c\u92b7\u6d3b\u52d5\u63a8\u5ee3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u5e74\u4e4b\u4e2d\u6709\u597d\u5e7e\u500b\u5927\u5927\u5c0f\u5c0f\u7bc0\u6176\u6a94\u671f\uff0c\u5c24\u5176\u5728\u7d93\u71df\u96fb\u5546\u7684\u5925\u4f34\uff0c\u66f4\u662f\u6d3b\u52d5\u4e00\u6a94\u63a5\u4e00\u6a94\uff0c\u5982\u679c\u53ea\u7d93\u71df\u7db2\u7ad9SEO\uff0c\u9078\u597d\u95dc\u9375\u5b57\u5f8c\u9084\u9700\u5167\u5bb9\u64b0\u5beb\u53ca\u6642\u9593\u7684\u767c\u9175\uff0c\u7b49\u641c\u5c0b\u5f15\u64ce\u6536\u9304\u6d3b\u52d5\u7db2\u9801\uff0c\u53ef\u80fd\u7bc0\u6176\u5df2\u904e\u597d\u5e7e\u500b\u6708\uff0c\u82e5\u525b\u597d\u6b64\u95dc\u9375\u5b57\u975e\u5e38\u7af6\u722d\u3001\u6d41\u91cf\u4e4b\u5927\uff0c\u4f8b\u5982\uff1a\u60c5\u4eba\u7bc0\u79ae\u7269\u3001\u6bcd\u89aa\u7bc0\u9910\u5ef3\uff0c\u8981\u64e0\u9032\u641c\u5c0b\u524d2\u9801\uff0c\u53ef\u80fd\u5c31\u66f4\u52a0\u56f0\u96e3\uff0c\u4f46\u900f\u904eSEM\u7684\u53ca\u6642\u6027\u8b93\u884c\u92b7\u6d3b\u52d5\u66dd\u5149\uff0c\u544a\u8a34\u6b63\u5728\u641c\u5c0b\u7684\u4f7f\u7528\u8005\uff0c\u4e5f\u662f\u88dc\u8db3SEO\u7684\u90e8\u4efd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B%E9%83%BD%E5%9C%A8%E6%89%93%E5%BB%A3%E5%91%8A\"><\/span>3. \u7af6\u722d\u5c0d\u624b\u90fd\u5728\u6253\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8209\u500b\u4f8b\u5b50\uff0c\u82e5\u4f60\u662f\u8ce3\u81ea\u62cd\u68d2\u7684\u5ee0\u5546\uff0c\u641c\u5c0b\u300c\u81ea\u62cd\u68d2\u300d\u767c\u73fe\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u90fd\u5728\u6253\u5ee3\u544a\uff0c\u4f54\u6eff\u4e86\u641c\u5c0b\u7248\u4f4d\uff0c\u552f\u7368\u81ea\u5df1\u6c92\u6709\u6253\u5ee3\u544a\uff0c\u96e3\u9053\u6703\u7518\u9858\u5c31\u9019\u6a23\u628a\u6f5b\u5728\u9867\u5ba2\u62f1\u624b\u8b93\u4eba\u55ce\uff1f<br>\u751a\u81f3\u6709\u6642\u5019\u9084\u6703\u767c\u73fe\uff0c\u641c\u5c0b\u81ea\u5df1\u7684\u54c1\u724c\u540d\uff0c\u4e5f\u6703\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u5728\u5c0d\u4f60\u7684\u54c1\u724c\u540d\u6253\u5ee3\u544a\uff0c\u958b\u5fc3\u7684\u662f\uff0c\u8868\u793a\u81ea\u5df1\u591a\u5e74\u82e6\u5fc3\u7d93\u71df\u7684\u54c1\u724c\u4e5f\u6709\u958b\u82b1\u7d50\u679c\u7684\u4e00\u5929\uff0c\u6182\u5fc3\u7684\u662f\u6703\u6709\u7af6\u722d\u5c0d\u624b\u60f3\u5229\u7528\u4f60\u7684\u54c1\u724c\u540d\u4f86\u66dd\u5149\u81ea\u5df1\u7684\u670d\u52d9\u3002\u842c\u4e00\u6c92\u5bdf\u89ba\u7af6\u54c1\u5728\u5077\u5077\u5c0d\u4f60\u7684\u54c1\u724c\u6253\u5ee3\u544a\uff0c\u8c48\u4e0d\u662f\u628a\u9867\u5ba2\u90fd\u9001\u7d66\u7af6\u722d\u5c0d\u624b\uff0c\u73fe\u5728\u8d95\u5feb\u6aa2\u67e5\u4e00\u4e0b\u5427\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BDSEM%EF%BC%9F\"><\/span>\u5982\u4f55\u505a\u597dSEM\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6\"><\/span>1. \u95dc\u9375\u5b57\u7814\u7a76<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6295\u653e\u5ee3\u544a\u524d\uff0c\u5f97\u5148\u77e5\u9053\u60f3\u6295\u653e\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff0c\u5229\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/a>\uff0c\u9810\u4f30\u9ede\u64ca\u6210\u672c\u53ca\u9810\u7b97\uff0c\u5f8c\u7e8c\u5ee3\u544a\u958b\u59cb\u6295\u653e\uff0c\u518d\u5f9e\u4f7f\u7528\u8005\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\uff0c\u4e86\u89e3\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u7fd2\u6027\u9069\u6642\u5730\u52a0\u5165<a href=\"https:\/\/www.awoo.com.tw\/blog\/long-tail-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9577\u5c3e\u95dc\u9375\u5b57<\/a>\uff0c\u8b93\u5ee3\u544a\u5e6b\u4f60\u5e36\u4f86\u66f4\u7cbe\u6e96\u7684\u9867\u5ba2\u3002<br>\u751a\u81f3\u5728\u4e00\u958b\u59cb\u5c31\u53ef\u4ee5\u4f7f\u7528awoo\u7684<a href=\"https:\/\/www.awoo.org\/intro\/kelo\" target=\"_blank\" rel=\"noopener noreferrer\">\u5929\u4e0b\u7121\u72d7<\/a>\u5de5\u5177\uff0c\u7701\u6642\u7701\u529b\u5730\u627e\u5230\u66f4\u591a\u5ef6\u4f38\u95dc\u9375\u5b57\u53ca\u7af6\u722d\u71b1\u9580\u7a0b\u5ea6\u4e26\u63d0\u4f9b\u5ba2\u89c0\u5206\u6790\u6578\u503c\uff0c\u8b93\u95dc\u9375\u5b57\u5ee3\u544a\u4f48\u5c40\u66f4\u5b8c\u6574\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99\"><\/span>2. \u5ee3\u544a\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60f3\u900f\u904e\u5ee3\u544a\u70ba\u7db2\u7ad9\u5e36\u4f86\u4ec0\u9ebc\uff1f\u77e5\u540d\u5ea6\u3001\u6d41\u91cf\u3001\u5404\u7a2e\u4e0d\u540c\u7684\u8f49\u63db\u3001\u6536\u76ca\uff1f\u7e3d\u5f97\u5148\u60f3\u597d\uff0c\u518d\u4f86\u8a02\u5b9a\u6295\u653e\u7b56\u7565\uff0c\u5f8c\u7e8c\u512a\u5316\u5ee3\u544a\u7684\u6b65\u9a5f\u53ca\u65b9\u6cd5\u6703\u6839\u64da\u76ee\u6a19\u800c\u6709\u6240\u4e0d\u540c\uff0c\u5225\u518d\u4e00\u6627\u8ffd\u6c42\u66dd\u5149\u4e86\uff0c\u5927\u54c1\u724c\u7684\u7b56\u7565\u4e26\u4e0d\u4e00\u5b9a\u9069\u5408\u6bcf\u500b\u5ee3\u544a\u4e3b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90%EF%BC%8C%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E5%8F%97%E7%9C%BE\"><\/span>3. \u6578\u64da\u5206\u6790\uff0c\u4e86\u89e3\u4f60\u7684\u53d7\u773e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5ee3\u544a\u5f8c\u53f0\u6709\u4e00\u7cfb\u5217\u7684\u6578\u64da\u8b93\u6211\u5011\u53bb\u89e3\u8b80\u6478\u7d22\uff0c\u6578\u64da\u770b\u4e45\u4e86\u7e3d\u6703\u6709\u4e9b\u60f3\u6cd5\uff0c\u4f46\u9664\u4e86\u5f8c\u53f0\u6578\u64da\u4e4b\u5916\uff0c\u5176\u5be6\u4f60\u9084\u6709\u53e6\u5916\u4e00\u500b\u53ef\u4ee5\u5206\u6790\u5ee3\u544a\u53d7\u773e\u7684\u5de5\u5177<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">GA (Google Analytics)<\/a>\uff0c\u8b93<a href=\"https:\/\/www.awoo.com.tw\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/#Google_Analytics_Google_Ads\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ee3\u544a\u5e33\u6236\u4e32\u63a5 GA<\/a> \u5f8c\u6703\u6709\u66f4\u591a\u8b93\u4f60\u610f\u60f3\u4e0d\u5230\u7684\u6578\u64da\u5206\u6790\uff1a\u50cf\u662f\u5f9e\u5ee3\u544a\u9032\u4f86\u7684\u4f7f\u7528\u8005\u8f2a\u5ed3\uff08\u5ba2\u5c64\u3001\u884c\u70ba\u3001\u8208\u8da3&#8230;\uff09\u3001\u505c\u7559\u79d2\u6578\u3001\u8df3\u51fa\u7387\u3001\u8f49\u63db\u6210\u6548&#8230;\u7b49\u7b49\uff0c\u5c0d\u5f8c\u7e8c\u884c\u92b7\u6d3b\u52d5\u7684\u63a8\u51fa\u90fd\u6709\u4e9b\u5e6b\u52a9\uff0cGA \u8b93\u4f60\u66f4\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u9867\u5ba2\uff0c\u9019\u9ede\u662f\u7121\u5eb8\u7f6e\u7591\u7684\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E8%A9%95%E7%B4%9A%E5%93%81%E8%B3%AA%E5%88%86%E6%95%B8\"><\/span>4. \u63d0\u5347\u5ee3\u544a\u8a55\u7d1a\u54c1\u8cea\u5206\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ee3\u544a\u8a55\u7d1a<\/a>\u300d\u95dc\u4fc2\u5230\u6574\u500b\u5ee3\u544a\u6392\u540d\u3001\u9ede\u64ca\u6210\u672c\uff0c\u6bcf\u6b21\u4f7f\u7528\u8005\u641c\u5c0b\u6642\u89f8\u767c\u5ee3\u544a\uff0c\u4f60\u7684\u300c\u5ee3\u544a\u8a55\u7d1a\u300d\u5c31\u6703\u91cd\u65b0\u8a08\u7b97\uff0c\u800c\u5ee3\u544a\u8a55\u7d1a\u7684\u6838\u5fc3\u5728\u54c1\u8cea\u5206\u6578\uff0c\u56e0\u7d20\u5305\u542b1.\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u30012.\u5ee3\u544a\u76f8\u95dc\u6027\u30013.\u9810\u671f\u9ede\u64ca\u7387\uff0c\u7576\u7136\u5ee3\u544a\u7684\u51fa\u50f9\u53ca<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u984d\u5916\u8cc7\u8a0a<\/a>\u4e5f\u662f\u91cd\u8981\u7684\u3002\u6211\u5011\u5728\u512a\u5316\u5ee3\u544a\u6642\uff0c\u4e5f\u6703\u671d\u8457\u9019\u5e7e\u500b\u9762\u5411\u53bb\u8457\u624b\uff0c\u7e3d\u800c\u8a00\u4e4b\uff0c\u53bb\u63d0\u5347\u4f60\u7684\u5ee3\u544a\u8a55\u7d1a\uff0c\u6709\u5229\u5ee3\u544a\u722d\u53d6\u5230\u597d\u6392\u540d\u53ca\u8f03\u4f4e\u7684\u9ede\u64ca\u6210\u672c\u3002<br><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<br><a href=\"https:\/\/www.awoo.com.tw\/blog\/quality-score\/\">Google ads \u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u5225\u518d\u628a\u54c1\u8cea\u5206\u6578\u8ddf\u7e3e\u6548\u5283\u4e0a\u7b49\u865f\uff01<\/a><br><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5584\u7528 Google \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u773c\u7403\u63d0\u5347\u9ede\u95b1\u7387\u53ca\u8f49\u63db\u7387<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E6%B4%9E%E6%82%89%E4%BD%A0%E7%9A%84%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B\"><\/span>5. \u6d1e\u6089\u4f60\u7684\u7af6\u722d\u5c0d\u624b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u4e00\u53e5\u8a71\u300c\u77e5\u5df1\u77e5\u5f7c\uff0c\u767e\u6230\u767e\u52dd\u300d\uff0c\u4e0d\u8ad6\u662f\u5426\u6295\u653e\u5ee3\u544a\u90fd\u8981\u77e5\u66c9\u4e26\u9577\u671f\u95dc\u6ce8\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u6700\u5feb\u7684\u65b9\u6cd5\uff1a\u76f4\u63a5\u641c\u5c0b\u95dc\u9375\u5b57\u770b\u5c0d\u624b\u90fd\u5728\u6253\u4ec0\u9ebc\u6a23\u7684\u5ee3\u544a\u3001\u4fc3\u92b7\u6d3b\u52d5\uff0c\u6587\u6848\u600e\u9ebc\u5beb\u3001\u8457\u9678\u9801\u5982\u4f55\u8a2d\u8a08\uff08\u7576\u7136\u4e0d\u662f\u8981\u4f60\u7167\u6284\u554a\uff09\u597d\u7684\u6280\u5de7\u6211\u5011\u53ef\u4ee5\u5b78\uff0c\u4e0d\u597d\u7684\u90e8\u4efd\u6211\u5011\u4e5f\u80fd\u501f\u93e1\uff0c\u7e2e\u77ed\u8207\u5f37\u5927\u7af6\u722d\u5c0d\u624b\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p><br>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-competitor-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u60f3\u6295Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u6beb\u7121\u982d\u7dd2\uff1f\u5148\u505a\u500b\u7af6\u722d\u8005\u5206\u6790\u5427\uff01<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEM \u5728\u6578\u4f4d\u884c\u92b7\u4e0a\u626e\u6f14\u4e86\u76f8\u7576\u91cd\u8981\u7684\u89d2\u8272\uff0c\u8981\u505a\u597d SEM \u5176\u5be6\u4e5f\u6c92\u6709\u90a3\u9ebc\u56f0\u96e3\uff0c\u4ee5\u4e0a\u6211\u5011\u63d0\u4f9b\u4e00\u4e9b\u65b9\u5411\uff0c\u8b93\u5927\u5bb6\u5728\u6295\u653e\u5ee3\u544a\u6642\u80fd\u66f4\u6709\u60f3\u6cd5\uff0c\u4e5f\u80fd\u66f4\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u53e6\u5916\u63d0\u9192\uff0c\u5ee3\u544a\u6578\u64da\u8981\u7d2f\u7a4d\u4e00\u6bb5\u6642\u9593\uff0c\u518d\u4f86\u505a\u5224\u65b7\u53ca\u8abf\u6574\uff0c\u53ea\u770b3\u30014\u5929\u662f\u4e0d\u5920\u7684\uff0c\u6295\u653e\u5ee3\u544a\u4e5f\u9700\u9577\u671f\u5730\u7d2f\u7a4d\u6578\u64da\u91cf\u7136\u5f8c\u512a\u5316\uff0c\u624d\u6703\u770b\u898b\u6210\u6548\uff0c\u5e0c\u671b\u5927\u5bb6\u5728\u5ee3\u544a\u6295\u653e\u5f8c\uff0c\u516c\u53f8\u696d\u7e3e\u4e00\u8def\u9577\u7d05\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5982\u6709\u4efb\u4f55\u81ea\u7136\u6d41\u91cf\u589e\u52a0\u7684\u554f\u984c\uff0c\u6216\u60f3\u77ad\u89e3\u95dc\u65bc SEO \u4eba\u5de5\u667a\u6167\u89e3\u6c7a\u65b9\u6848\uff0c<a 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