{"id":12136,"date":"2019-05-28T10:55:51","date_gmt":"2019-05-28T02:55:51","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=11500"},"modified":"2023-12-28T17:14:53","modified_gmt":"2023-12-28T09:14:53","slug":"viral-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/viral-marketing\/","title":{"rendered":"\u4f60\u53ef\u80fd\u9084\u4e0d\u77e5\u9053\u7684\u75c5\u6bd2\u884c\u92b7\u4e94\u8981\u7d20"},"content":{"rendered":"<p>2017\u5e74\u6f22\u5821\u738b\u904b\u7528\u75c5\u6bd2\u884c\u92b7\u7b56\u7565\uff0c\u9760\u4e00\u652f\u77ed\u77ed15\u79d2\u7684\u5f71\u7247\uff0c\u75c5\u6bd2\u5f0f\u7684\u653b\u4f54\u5a92\u9ad4\u8207\u793e\u7fa4\u5e73\u53f0\uff0c\u751a\u81f3\u5f15\u4f86\u60e1\u641e\u6380\u8d77\u7db2\u53cb\u5011\u7684\u8a0e\u8ad6\uff0c\u4e5f\u8b93\u6f22\u5821\u738b\u596a\u5f97\u5ee3\u544a\u754c\u5967\u65af\u5361\u3002\u8868\u9762\u4e0a\u770b\u8d77\u4f86\u9019\u652f\u5ee3\u544a\u6210\u529f\u7684\u539f\u56e0\u662f\u6709\u4e00\u500b\u5f88\u6709\u5275\u610f\u7684\u9ede\u5b50\uff0c\u4f46\u5176\u5be6\u300c\u5275\u610f\u300d\u53ea\u662f\u75c5\u6bd2\u884c\u92b7\u7684\u95dc\u9375\u8981\u7d20\u4e4b\u4e00\uff0c\u672c\u7bc7\u6587\u7ae0\u5c07\u5206\u4eab\u4e94\u500b\u75c5\u6bd2\u884c\u92b7\u7684\u95dc\u9375\u5143\u7d20\u3002<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FEwY-a9kSqQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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>2.\u5275\u9020\u60c5\u611f\u8a34\u6c42\uff0c\u5584\u7528\u5f71\u7247\u8aaa\u6545\u4e8b\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/viral-marketing\/#3%E8%A3%BD%E9%80%A0%E7%97%85%E5%8E%9F%E9%AB%94%EF%BC%9A%E5%89%B5%E6%84%8F\" >3.\u88fd\u9020\u75c5\u539f\u9ad4\uff1a\u5275\u610f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/viral-marketing\/#4%E6%98%93%E6%96%BC%E5%82%B3%E6%92%AD%EF%BC%8C%E6%96%B9%E4%BE%BF%E5%88%86%E4%BA%AB\" >4.\u6613\u65bc\u50b3\u64ad\uff0c\u65b9\u4fbf\u5206\u4eab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/viral-marketing\/#5%E6%89%BE%E5%90%88%E9%81%A9%E7%9A%84%E4%BA%BA%E8%AC%9B%E8%BF%B0%E3%80%81%E6%9C%89%E5%BD%B1%E9%9F%BF%E5%8A%9B%E7%9A%84%E4%BA%BA%E5%82%B3%E6%92%AD\" >5.\u627e\u5408\u9069\u7684\u4eba\u8b1b\u8ff0\u3001\u6709\u5f71\u97ff\u529b\u7684\u4eba\u50b3\u64ad<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E7%97%85%E6%AF%92%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u75c5\u6bd2\u884c\u92b7\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u75c5\u6bd2\u884c\u92b7\uff08Viral Marketing\uff09\uff0c\u4e5f\u88ab\u7a31\u70ba\u75c5\u6bd2\u5f0f\u884c\u92b7\u3001\u75c5\u6bd2\u6027\u884c\u92b7\u3001\u57fa\u56e0\u884c\u92b7\u6216\u6838\u7206\u5f0f\u884c\u92b7\uff0c\u901a\u904e\u50cf\u75c5\u6bd2\u4e00\u6a23\u5feb\u901f\u5730\u50b3\u64ad\u8a0a\u606f\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5728\u793e\u7fa4\u7db2\u8def\u4e2d\u8207\u5176\u4ed6\u4eba\u50b3\u64ad\u5206\u4eab\u95dc\u65bc\u7522\u54c1\u7684\u8cc7\u8a0a\uff0c\u5c31\u5982\u540c\u75c5\u6bd2\u5f9e\u4e00\u500b\u4eba\u611f\u67d3\u5230\u53e6\u4e00\u500b\u4eba\u4e00\u6a23\u3002<br \/>\n<img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%97%85%E6%AF%92%E8%A1%8C%E9%8A%B7.png\" alt=\"\u75c5\u6bd2\u884c\u92b7\" width=\"502\" height=\"453\" \/><br \/>\n\u75c5\u6bd2\u884c\u92b7\u65e9\u671f\u7684\u57fa\u790e\u662f\u53e3\u7891\u7684\u5f62\u5f0f\uff0c\u4f46\u73fe\u5728\u591a\u57fa\u65bc\u7db2\u969b\u7db2\u8def\u793e\u7fa4\u7684\u300c\u5206\u4eab\u300d\u8207\u300c\u6a19\u7c64\u300d\u4e3b\u52d5\u50b3\u905e\u7d66\u5176\u4ed6\u4eba\uff0c\u63d0\u4f9b\u53d7\u773e\u514d\u8cbb\u7684\u50f9\u503c\uff0c\u53ef\u4ee5\u662f\u4e00\u652f\u6709\u5275\u610f\u7684\u5f71\u7247\u6216\u662f\u50cf\u904a\u6232\u4e00\u6a23\u7c21\u55ae\uff0c\u5851\u9020\u51fa\u4e00\u7a2e\u75c5\u6bd2\u6548\u61c9\u7684\u6c1b\u570d\uff0c\u5f15\u5c0e\u4eba\u5011\u8207\u4ed6\u4eba\u5206\u4eab\uff0c\u8b93\u76e1\u53ef\u80fd\u591a\u7684\u4eba\u6536\u5230\u6216\u770b\u5230\u5167\u5bb9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%97%85%E6%AF%92%E8%A1%8C%E9%8A%B7%E7%9A%84%E4%BA%94%E5%80%8B%E6%88%90%E5%8A%9F%E5%9B%A0%E7%B4%A0\"><\/span>\u75c5\u6bd2\u884c\u92b7\u7684\u4e94\u500b\u6210\u529f\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E9%8E%96%E5%AE%9A%E9%81%A9%E7%95%B6%E7%9A%84%E6%97%8F%E7%BE%A4%E5%92%8C%E5%82%B3%E6%92%AD%E7%AE%A1%E9%81%93\"><\/span>1.\u9396\u5b9a\u9069\u7576\u7684\u65cf\u7fa4\u548c\u50b3\u64ad\u7ba1\u9053<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0d\u8ab0\u8aaa\u5f88\u91cd\u8981\uff01\u9996\u8981\u662f\u627e\u51fa\u8ab0\u662f\u76ee\u6a19\u53d7\u773e\uff0c<a href=\"https:\/\/www.awoo.com.tw\/blog\/marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u9054\u7d66\u5c0d\u7684\u4eba<\/a>\uff0c\u4ee5\u53ca\u4ed6\u5011\u5728\u90a3\u4e9b\u5730\u65b9\u51fa\u73fe\u6216\u6d3b\u52d5\u3002\u7576\u627e\u5230\u5c0d\u7684\u4eba\uff0c\u6211\u5011\u8a66\u8457\u7528\u540c\u7406\u5fc3\u7406\u89e3\u4ed6\u5011\uff0c\u540c\u7406\u5fc3\u662f\u7406\u89e3\u52d5\u6a5f\u7684\u95dc\u9375\uff0c\u5728\u7279\u5b9a\u7684\u60c5\u5883\u8207\u6642\u9593\u4e4b\u4e0b\uff0c\u5c31\u6709\u6a5f\u6703\u900f\u904e\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u8a98\u767c\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u3002<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Hzgzim5m7oU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nThe Power of Word\u5f71\u7247\u4e2d\uff0c\u900f\u904e\u6587\u5b57\u7684\u529b\u91cf\u6fc0\u767c\u4eba\u5011\u5fc3\u4e2d\u7684\u540c\u7406\u5fc3\uff0c\u9858\u610f\u7d66\u5f71\u7247\u4e2d\u7684\u76f2\u4eba\u66f4\u591a\u7684\u6350\u6b3e\u3002<br \/>\n\u5982\u679c\u5e0c\u671b\u76ee\u6a19\u65cf\u7fa4\u53ef\u4ee5\u4e3b\u52d5\u8207\u4ed6\u4eba\u5206\u4eab\u4f60\u7684\u8a0a\u606f\uff0c\u9700\u8981\u900f\u904e\u6545\u4e8b\u3001\u5275\u610f\u4f86\u5305\u88dd\u4f60\u7684\u670d\u52d9\u6216\u5546\u54c1\uff0c\u5851\u9020\u5408\u9069\u7684\u60c5\u5883\u4f86\u50b3\u9054\u8a0a\u606f\u3002<br \/>\n\u50b3\u64ad\u7ba1\u9053\u540c\u6a23\u91cd\u8981\uff0c\u56e0\u70ba\u5982\u679c\u4f60\u5728\u932f\u8aa4\u7684\u7ba1\u9053\u66dd\u5149\u4f60\u7684\u670d\u52d9\u6216\u5546\u54c1\uff0c\u90a3\u9ebc\u5c07\u7121\u6cd5\u6709\u6548\u6253\u4e2d\u76ee\u6a19\u53d7\u773e\uff0c\u751a\u81f3\u6703\u6709\u53cd\u6548\u679c\u3002\u5982\u679c\u4f60\u60f3\u628a\u6771\u897f\u8ce3\u7d66\u5225\u4eba\uff0c\u5c31\u61c9\u8a72\u76e1\u529b\u6536\u96c6\u76ee\u6a19\u65cf\u7fa4\u7684\u8cc7\u8a0a\uff0c\u82b1\u6642\u9593\u4e86\u89e3\u4f60\u7684\u9867\u5ba2\uff0c\u7814\u7a76\u4ed6\u5011\u7a76\u7adf\u6703\u5728\u54ea\u88e1\u51fa\u73fe\uff0c\u900f\u904e\u9019\u4e9b\u7ba1\u9053\u63a5\u89f8\u4ed6\u5011\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E5%89%B5%E9%80%A0%E6%83%85%E6%84%9F%E8%A8%B4%E6%B1%82%EF%BC%8C%E5%96%84%E7%94%A8%E5%BD%B1%E7%89%87%E8%AA%AA%E6%95%85%E4%BA%8B%E3%80%82\"><\/span>2.\u5275\u9020\u60c5\u611f\u8a34\u6c42\uff0c\u5584\u7528\u5f71\u7247\u8aaa\u6545\u4e8b\u3002<span 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