{"id":12380,"date":"2019-09-10T11:00:55","date_gmt":"2019-09-10T03:00:55","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=12380"},"modified":"2022-07-20T00:46:45","modified_gmt":"2022-07-19T16:46:45","slug":"opt-in-email-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/","title":{"rendered":"Single or Double Opt-in\uff1f\u8a31\u53ef\u5f0f\u884c\u92b7\u8b93\u4f60\u7684Email\u66f4\u6709\u6548\uff01"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/online-scaled.jpg\" alt=\"Email marketing is permission marketing.\" width=\"427\" height=\"427\" \/><br \/>\n\u4e00\u4efd\u597d\u7684\u540d\u55ae\u80fd\u8b93\u5f8c\u7e8c<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email\u884c\u92b7<\/a>\u6210\u679c\u66f4\u7cbe\u6e96\u3001\u6709\u6548\uff0c\u800c\u7372\u5f97\u597d\u7684\u540d\u55ae\u7684\u9996\u8981\u6b65\u9a5f\u5c31\u662f\u2500\u2500<strong>\u53d6\u5f97\u8a31\u53ef(Permission)<\/strong>\uff0c\u610f\u5473\u8457\u53ea\u6709\u7576\u8a02\u95b1\u8005\u4e3b\u52d5\u4e14\u81ea\u9858\u8a02\u95b1(Opt-in)\u6642\uff0c\u884c\u92b7\u4eba\u54e1\u624d\u6703\u4f9d\u64da\u6240\u8490\u96c6\u7684\u8cc7\u8a0a\u57f7\u884c\u5f8c\u7e8cEmail\u884c\u92b7\u904e\u7a0b\u3002<br \/>\n\u5728\u904e\u53bb\uff0c\u672a\u7d93\u540c\u610f\u800c\u9001\u51fa\u7684\u5783\u573e\u4fe1(Spam)\u5275\u9020\u51fa\u9f90\u5927\u7684\u7d93\u6fdf\u640d\u5931\u53ca\u8ca0\u9762\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u9020\u6210\u8a31\u591a\u4eba\u5c0d\u65bcEmail\u7684\u8aa4\u89e3\uff0c\u4e26\u8b93Email\u884c\u92b7\u6c89\u5bc2\u4e00\u6642\u3002\u4f46\u96a8\u8457\u6280\u8853\u7684\u9032\u6b65\u53ca\u89c0\u5ff5\u7684\u8f49\u8b8a\uff0c\u4e8b\u5148\u53d6\u5f97\u6536\u4ef6\u8005\u7684\u8a31\u53ef\u6210\u70baEmail\u884c\u92b7\u7684\u901a\u5247\uff0c\u8b93\u4fe1\u4ef6\u6210\u70ba\u57f9\u990a\u9577\u4e45\u3001\u7a69\u5b9a\u95dc\u4fc2\u7684\u4e00\u9805\u884c\u92b7\u5229\u5668\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E8%A8%B1%E5%8F%AF%E5%BC%8F%E8%A1%8C%E9%8A%B7Permission_Marketing\" >\u4ec0\u9ebc\u662f\u8a31\u53ef\u5f0f\u884c\u92b7(Permission Marketing)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E5%8F%96%E5%BE%97%E8%A8%B1%E5%8F%AF%E5%B0%8DEmail%E8%A1%8C%E9%8A%B7%E4%BE%86%E8%AA%AA%E8%87%B3%E9%97%9C%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u53d6\u5f97\u8a31\u53ef\u5c0dEmail\u884c\u92b7\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#1%E5%8F%AF%E4%BB%A5%E7%8D%B2%E5%BE%97%E6%9B%B4%E5%A5%BD%E7%9A%84Email%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\" >1.\u53ef\u4ee5\u7372\u5f97\u66f4\u597d\u7684Email\u884c\u92b7\u6210\u6548<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#%E9%82%A3Email%E8%A1%8C%E9%8A%B7%E5%AF%A6%E5%8B%99%E4%B8%8A%E6%80%8E%E9%BA%BC%E5%8F%96%E5%BE%97%E8%A8%B1%E5%8F%AF%E5%91%A2%EF%BC%9F\" >\u90a3Email\u884c\u92b7\u5be6\u52d9\u4e0a\u600e\u9ebc\u53d6\u5f97\u8a31\u53ef\u5462\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#Single_Opt-in_SOI%EF%BC%8C%E5%96%AE%E6%AC%A1%E7%A2%BA%E8%AA%8D\" >Single Opt-in (SOI\uff0c\u55ae\u6b21\u78ba\u8a8d)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#Double_Opt-inDOI%EF%BC%8C%E4%B9%9F%E7%A8%B1Confirmed_Opt-in%EF%BC%8C%E9%9B%99%E9%87%8D%E7%A2%BA%E8%AA%8D%E3%80%81%E5%86%8D%E6%AC%A1%E7%A2%BA%E8%AA%8D\" >Double Opt-in(DOI\uff0c\u4e5f\u7a31Confirmed Opt-in\uff0c\u96d9\u91cd\u78ba\u8a8d\u3001\u518d\u6b21\u78ba\u8a8d)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#Single_Opt-inSOI_VS_Double_Opt-inDOI\" >Single Opt-in(SOI) V.S. Double Opt-in(DOI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/opt-in-email-marketing-strategies\/#%E6%88%91%E5%80%91%E8%A6%81%E5%81%9A%E5%A7%9C%E5%A4%AA%E5%85%AC%EF%BC%8C%E8%AE%93%E9%A1%98%E8%80%85%E4%B8%8A%E9%89%A4\" >\u6211\u5011\u8981\u505a\u59dc\u592a\u516c\uff0c\u8b93\u9858\u8005\u4e0a\u9264<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E8%A8%B1%E5%8F%AF%E5%BC%8F%E8%A1%8C%E9%8A%B7Permission_Marketing\"><\/span>\u4ec0\u9ebc\u662f\u8a31\u53ef\u5f0f\u884c\u92b7(Permission Marketing)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u8a31\u53ef\u5f0f\u884c\u92b7(Permission Marketing)\uff1a<br \/>\n\u6307\u7684\u662f\u5728\u884c\u92b7\u63a8\u5ee3\u6216\u92b7\u552e\u7522\u54c1\u4e4b\u524d\uff0c\u4e8b\u5148\u53d6\u5f97\u53d7\u773e\u7684\u540c\u610f\u5f8c\u624d\u9032\u884c\u3002<\/strong><br \/>\n\u6b64\u6982\u5ff5\u662f\u7531\u884c\u92b7\u5927\u5e2b<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Seth_Godin\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">\u8cfd\u65af\u2027\u9ad8\u6c40(Seth Godin<\/span>)<\/a><\/span>\u6240\u63d0\u51fa\uff0c\u7531\u65bc\u773e\u591a\u884c\u92b7\u65b9\u5f0f\u7684\u51fa\u73fe\u5c0e\u81f4\u6d88\u8cbb\u8005\u4e58\u8f09\u904e\u591a\u8cc7\u8a0a\uff0c\u6613\u4f7f\u6d88\u8cbb\u8005\u75b2\u65bc\u61c9\u4ed8\u800c\u9020\u6210\u53cd\u6548\u679c\uff0c\u6240\u4ee5\u9ad8\u6c40\u4e3b\u5f35\u5148\u53d6\u5f97\u6d88\u8cbb\u8005\u7684\u540c\u610f\u5f8c\u518d\u884c\u92b7\uff0c\u80fd\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u8cc7\u6e90\u6d6a\u8cbb\u3002<br \/>\n<span style=\"color: #000000;\">\u800c\u9ad8\u6c40\u89c0\u5bdf\u4e86\u8a31\u591a\u884c\u92b7\u754c\u7684\u6848\u4f8b\u5f8c\u7e3d\u7d50\u51fa\u8a31\u53ef\u5f0f\u884c\u92b7\u7684<span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Permission_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u8981\u4ef6<\/a><\/span>\uff1a<\/span><br \/>\n(1)\u80fd\u6fc0\u767c\u9867\u5ba2\u5c0d\u65bc\u7522\u54c1\u53ca\u670d\u52d9\u7684\u671f\u5f85(Anticipated)\u3002<br \/>\n(2)\u63d0\u4f9b\u7684\u8cc7\u8a0a\u8207\u500b\u5225\u9867\u5ba2\u76f8\u95dc(Personal)\u3002<br \/>\n(3)\u95dc\u806f\u6027\u9ad8(Relevant)\uff1a\u9867\u5ba2\u5c0d\u65bc\u6240\u63d0\u4f9b\u7684\u8cc7\u8a0a\u6709\u8457\u9ad8\u5ea6\u7684\u8208\u8da3\u3002<br \/>\n\u5176\u5be6\uff0c\u4e0d\u8ad6\u662f\u54ea\u7a2e\u884c\u92b7\u65b9\u5f0f\uff0c\u900f\u904e\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8a98\u56e0\uff0c\u4e3b\u52d5\u5438\u5f15\u6f5b\u5728\u9867\u5ba2\u4e92\u52d5\u3001\u5efa\u7acb\u95dc\u4fc2\uff0c<strong>\u5f9e\u964c\u751f\u4eba\u5230\u670b\u53cb\u518d\u5230\u9867\u5ba2<\/strong>\uff0c\u8a31\u53ef\u5f0f\u884c\u92b7\u53ef\u6709\u6548\u964d\u4f4e\u7121\u610f\u7fa9\u7684\u640d\u8017\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u5feb\u901f\u62c9\u8fd1\u8207\u9867\u5ba2\u9593\u7684\u8ddd\u96e2\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E5%8F%96%E5%BE%97%E8%A8%B1%E5%8F%AF%E5%B0%8DEmail%E8%A1%8C%E9%8A%B7%E4%BE%86%E8%AA%AA%E8%87%B3%E9%97%9C%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u70ba\u4ec0\u9ebc\u53d6\u5f97\u8a31\u53ef\u5c0dEmail\u884c\u92b7\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E5%8F%AF%E4%BB%A5%E7%8D%B2%E5%BE%97%E6%9B%B4%E5%A5%BD%E7%9A%84Email%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\"><\/span><span style=\"font-size: 18pt;\">1.\u53ef\u4ee5\u7372\u5f97\u66f4\u597d\u7684Email\u884c\u92b7\u6210\u6548<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u6536\u4ef6\u8005\u5f80\u5f80\u8f03\u6709\u610f\u9858\u4e92\u52d5\uff0c\u6240\u4ee5\u80fd\u6709\u8f03\u4f73\u7684\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u7b49\u6b63\u9762\u56de\u994b\u3002<\/li>\n<li>\u80fd\u6e1b\u5c11\u4fe1\u4ef6\u62b1\u6028\u7387(Complaint Rate\uff0c\u6307\u4fe1\u4ef6\u88ab\u6536\u4ef6\u8005\u6b78\u70ba\u5783\u573e\u4fe1\u7684\u6bd4\u7387)\uff0c\u4ee5\u514d\u5f71\u97ff\u90f5\u4ef6\u4fe1\u8b7d(Email Reputation)\u3002<\/li>\n<li>\u7d93\u904e\u540c\u610f\u7684\u884c\u92b7\u884c\u70ba\u53ef\u6e1b\u5c11\u9867\u5ba2\u7684\u53cd\u611f\u53ca\u6212\u5fc3\uff0c\u6709\u6a5f\u6703\u5275\u9020\u66f4\u9577\u4e45\u3001\u7a69\u5b9a\u7684\u95dc\u4fc2\u3002<\/li>\n<\/ul>\n<h4><span style=\"font-size: 18pt;\"><strong>2.\u66f4\u5c11\u7684\u71df\u904b\u6210\u672c<\/strong><\/span><\/h4>\n<p>\u7531\u65bc\u6f5b\u5728\u9867\u5ba2\u4e3b\u52d5\u6388\u6b0a\u540c\u610f\u6536\u4fe1\uff0c\u6240\u4ee5\u6211\u5011\u53ef\u4ee5\u7372\u5f97\u66f4\u771f\u5be6\u7684\u6578\u64da\u8cc7\u6599\u5ba2\u88fd\u5316\u4fe1\u4ef6\u5167\u5bb9\uff0c\u4e26\u5728\u6bcf\u4e00\u6b21\u7684Email\u53cd\u994b\u4e2d\u7372\u5f97\u66f4\u591a\u8cc7\u8a0a\uff0c\u6293\u4f4f\u7cbe\u6e96\u4eba\u7fa4\u3002\u5982\u6b64\u53ef\u4ee5\u6e1b\u5c11\u71df\u904b\u6210\u672c\uff0c\u5c07\u6642\u9593\u82b1\u5728\u66f4\u91cd\u8981\u7684\u5ba2\u6236\u8eab\u4e0a\u3002<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>3.\u7b26\u5408\u6cd5\u898f\u898f\u7bc4<\/strong><\/span><\/h4>\n<p>\u5f9e\u6b50\u76dfGDPR\u6cd5\u898f\u53ca\u8a31\u591a\u4fdd\u8b77\u500b\u4eba\u96b1\u79c1\u7684\u6cd5\u898f\u76f8\u7e7c\u51fa\u4e16\u5f8c\uff0c\u884c\u92b7\u4eba\u54e1\u5728\u63a1\u96c6\u500b\u4eba\u8cc7\u8a0a\u6642\u66f4\u9700\u8981\u5c0f\u5fc3\uff0c\u5c24\u5176GDPR\u6cd5\u898f\u4e2d\uff0c\u91dd\u5c0d\u8cc7\u8a0a\u63a1\u96c6\u8005\u53d6\u5f97\u8cc7\u8a0a\u6388\u6b0a\u5c0d\u8c61\u540c\u610f(Consent)\u7684\u5b9a\u7fa9<span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/eep.io\/assets\/yzco4xsimv0y\/2typ0ynqJmoGECYS68E6AS\/2c79ce97d16b1f8cfccdbc901221cba0\/Mailchimp_GDPR_Sept2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u6709\u66f4\u56b4\u683c\u7684\u898f\u5b9a<\/a><\/span><\/span>\uff0c\u5305\u542b\uff1a<br \/>\n(1)\u8cc7\u6599\u63a1\u96c6\u9700\u8981\u6709\u660e\u78ba\u7684\u76ee\u7684\uff0c\u4e14\u91dd\u5c0d\u4e0d\u540c\u7684\u76ee\u7684\u90fd\u9700\u5206\u5225\u5fb5\u6c42\u6388\u6b0a\u5c0d\u8c61\u7684\u540c\u610f\u3002<br \/>\n(2)\u9808\u70ba\u4e3b\u52d5\u540c\u610f\uff0c\u5982\u679c\u662f\u63a1\u7528\u9ed8\u8a8d\u3001\u9810\u8a2d\u9078\u9805\u70ba\u540c\u610f(pre-ticked boxes)\u7684\u5f62\u5f0f\u90fd\u4e0d\u7b26\u5408\u3002<br \/>\n(3)\u8cc7\u8a0a\u63a1\u96c6\u8005\u9808\u6e05\u695a\u8490\u96c6\u8cc7\u8a0a\u5f8c\u7684\u5be6\u969b\u61c9\u7528\u65b9\u5f0f\u4e26\u8a3b\u660e\u6e05\u695a\u3002<br \/>\n\u5118\u7ba1GDPR\u7684\u9069\u7528\u7bc4\u570d\u50c5\u5728\u64c1\u6709\u6b50\u76df\u8eab\u4efd\u7684\u4eba\u6c11\u8eab\u4e0a\uff0c\u4f46\u5c0d\u65bc\u500b\u8cc7\u4fdd\u8b77\u7684\u71b1\u5ea6\u8fd1\u5e74\u4f86\u4e0d\u6e1b\u53cd\u589e\uff0c\u6240\u4ee5\u95dc\u6ce8\u6cd5\u898f\u7684\u8abf\u6574\u4e26\u5728\u6bcf\u4e00\u6b21\u884c\u92b7\u6d3b\u52d5\u6642\u5148\u53d6\u5f97\u8a31\u53ef\uff0c\u53ef\u907f\u514d\u5b98\u53f8\u7684\u610f\u5916\u7e8f\u8eab\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%82%A3Email%E8%A1%8C%E9%8A%B7%E5%AF%A6%E5%8B%99%E4%B8%8A%E6%80%8E%E9%BA%BC%E5%8F%96%E5%BE%97%E8%A8%B1%E5%8F%AF%E5%91%A2%EF%BC%9F\"><\/span>\u90a3Email\u884c\u92b7\u5be6\u52d9\u4e0a\u600e\u9ebc\u53d6\u5f97\u8a31\u53ef\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>\u7b54\u6848\u662f\uff1aOpt-in(*\u4e3b\u52d5\u8a02\u95b1)\u3002<br \/>\n<\/strong><strong>\u800c\u76ee\u524d\u5e38\u898b\u7684\u65b9\u5f0f\u6709\uff1aSingle Opt-in(\u55ae\u6b21\u78ba\u8a8d)\u3001Double Opt-in(\u96d9\u91cd\u78ba\u8a8d\u3001\u518d\u6b21\u78ba\u8a8d)\u3002<\/strong><\/span><br \/>\n<span style=\"font-size: 10pt; color: #333333;\"><em><strong>*\u56e0\u4e2d\u6587\u7121\u5c0d\u61c9\u7684\u5c08\u6709\u540d\u8a5e\uff0c\u6545\u89e3\u91cb\u70ba\u300c\u4e3b\u52d5\u8a02\u95b1(Email\u6216EDM\u96fb\u5b50\u5831)\u300d\u3002<br \/>\n<\/strong><\/em><em><strong>*\u8207Opt-in\u76f8\u5c0d\u7684\u6982\u5ff5\u70baOpt-out\uff0c\u6307\u7684\u662f\u300c\u8a02\u95b1\u8005\u4e3b\u52d5\u53d6\u6d88\u8a02\u95b1\u300d\u3002<\/strong><\/em><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Single_Opt-in_SOI%EF%BC%8C%E5%96%AE%E6%AC%A1%E7%A2%BA%E8%AA%8D\"><\/span><span style=\"font-size: 18pt;\"><b>Single Opt-in (SOI\uff0c\u55ae\u6b21\u78ba\u8a8d)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span style=\"font-size: 14pt;\"><b>1.\u4ec0\u9ebc\u662fSOI?<\/b><\/span><\/h4>\n<p>\u7576\u8a02\u95b1\u8005\u9001\u51fa\u7533\u8acb\u5f8c\uff0c\u5176\u8cc7\u8a0a\u5c31\u6703\u7acb\u5373\u52a0\u5165Email\u540d\u55ae\u7576\u4e2d\uff0c\u4e0d\u9700\u8981\u518d\u6709\u9032\u4e00\u6b65\u7684\u78ba\u8a8d\uff0c\u5f8c\u7e8c\u4fbf\u6703\u6210\u70baEmail\u884c\u92b7\u7684\u5c0d\u8c61\u3002<\/p>\n<h4><span style=\"font-size: 14pt;\"><b>2.\u597d\u8655\uff1a<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u80fd\u63d0\u9ad8\u8a02\u95b1\u5b8c\u6210\u7387(Completion Rate)\uff0c\u6e1b\u5c11\u56e0\u8907\u96dc\u7684\u78ba\u8a8d\u904e\u7a0b\u800c\u640d\u5931\u7684\u6f5b\u5728\u5ba2\u6236(Lead)\u3002<\/li>\n<li style=\"font-weight: 400;\">\u8f03\u5feb\u901f\u7372\u53d6Email\u540d\u55ae\u3002<\/li>\n<\/ul>\n<h4><span style=\"font-size: 14pt;\"><b>3.\u58de\u8655\uff1a<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u53ef\u80fd\u9020\u6210\u4fe1\u4ef6\u62b1\u6028\u7387\u7684\u589e\u52a0\uff0c\u5c0e\u81f4\u90f5\u4ef6\u4fe1\u8b7d\u964d\u4f4e\u8b93\u5f8c\u7e8c\u7684Email\u884c\u92b7\u53d7\u5f71\u97ff\u3002<\/li>\n<li style=\"font-weight: 400;\">\u8a02\u95b1\u8005\u53ef\u80fd\u63d0\u4f9b\u932f\u8aa4\u7684\u90f5\u4ef6\u5730\u5740\u4f7f\u5f97\u4fe1\u4ef6\u7121\u6cd5\u9806\u5229\u9001\u9054\uff0c\u5c0e\u81f4\u9000\u4fe1\u7387\u7684\u63d0\u5347\u3002<\/li>\n<\/ul>\n<p>SOI\u66f4\u6ce8\u91cd<b>\u540d\u55ae\u7372\u53d6(Aqusition)<\/b>\uff0c\u7c21\u55ae\u7684\u8a02\u95b1\u7533\u8acb\u6b65\u9a5f\u80fd\u5feb\u901f\u7d2f\u7a4d\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff0c\u4f46\u4e5f\u9700\u8981\u5c0f\u5fc3\u672a\u7d93\u78ba\u8a8d\u7684\u540d\u55ae\u6240\u5e36\u4f86\u7684\u98a8\u96aa\uff0c\u6240\u4ee5\u9700\u8981\u5b9a\u671f\u6aa2\u8996Email\u540d\u55ae\uff0c\u5254\u9664\u932f\u8aa4\u8cc7\u8a0a\uff01<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Double_Opt-inDOI%EF%BC%8C%E4%B9%9F%E7%A8%B1Confirmed_Opt-in%EF%BC%8C%E9%9B%99%E9%87%8D%E7%A2%BA%E8%AA%8D%E3%80%81%E5%86%8D%E6%AC%A1%E7%A2%BA%E8%AA%8D\"><\/span><span style=\"font-size: 18pt;\"><b>Double Opt-in<\/b><\/span><span style=\"font-size: 18pt;\"><b>(DOI\uff0c\u4e5f\u7a31Confirmed Opt-in\uff0c\u96d9\u91cd\u78ba\u8a8d\u3001\u518d\u6b21\u78ba\u8a8d)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span style=\"font-size: 14pt;\"><b>1.\u4ec0\u9ebc\u662fDOI\uff1f<\/b><\/span><\/h4>\n<p>\u8a02\u95b1\u8005\u7684\u8cc7\u8a0a\u9700\u8981\u7d93\u904e\u518d\u6b21\u78ba\u8a8d\u7684\u904e\u7a0b\u624d\u6703\u4e3b\u52d5\u52a0\u5165Email\u540d\u55ae\uff0c\u5e38\u898b\u7684\u65b9\u5f0f\u6709\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u5f9e\u7533\u8acb\u8a02\u95b1\u5f8c\u8df3\u8f49\u7684\u9801\u9762\u4e2d\u9ede\u64ca\u201c\u78ba\u8a8d\u8a02\u95b1\u201d\u9023\u7d50\u3002<\/li>\n<li style=\"font-weight: 400;\">\u9ede\u64ca\u8a02\u95b1\u78ba\u8a8d\u4fe1\u4e2d\u7684\u201c\u78ba\u8a8d\u8a02\u95b1\u201d\u9023\u7d50\u3002<\/li>\n<\/ul>\n<h4><b><span style=\"font-size: 14pt;\">2.\u597d\u8655<\/span>\uff1a<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u7531\u65bc\u7d93\u904e\u518d\u6b21\u78ba\u8a8d\u7684\u52d5\u4f5c\uff0c\u9019\u4e9b\u8a02\u95b1\u8005\u901a\u5e38\u6703\u66f4\u9858\u610f\u958b\u4fe1\u53ca\u9ede\u64ca\u7b49\uff0c\u80fd\u5e36\u4f86\u8f03\u597d\u7684\u4e92\u52d5\u53cd\u994b\u3002<\/li>\n<li style=\"font-weight: 400;\">\u518d\u6b21\u78ba\u8a8d\u7684\u904e\u7a0b\u8b93\u90a3\u4e9b\u52d5\u6a5f\u8f03\u4e0d\u5f37\u70c8\u7684\u6f5b\u5728\u5ba2\u6236\u81ea\u7136\u6d41\u5931\uff0c\u6240\u4ee5\u7559\u4e0b\u7684\u5f80\u5f80\u662f\u8f49\u63db\u6548\u76ca\u8f03\u9ad8\u7684\u6536\u4ef6\u8005\uff0c\u80fd\u63d0\u5347Email\u884c\u92b7ROI\u3002<\/li>\n<li style=\"font-weight: 400;\">\u5bc4\u51fa\u7684\u4fe1\u4ef6\u6709\u8f03\u4f4e\u7684\u6a5f\u7387\u88ab\u8209\u5831\u70ba\u5783\u573e\u4fe1\uff0c\u80fd\u907f\u514d\u90f5\u4ef6\u4fe1\u8b7d\u964d\u4f4e\u7684\u98a8\u96aa\u3002<\/li>\n<li style=\"font-weight: 400;\">\u7576\u8a02\u95b1\u8005\u5b8c\u6210\u78ba\u8a8d\u5f8c\uff0c\u884c\u92b7\u4eba\u54e1\u9084\u53ef\u914d\u5408\u6b61\u8fce\u4fe1(Welcome Email)\u5f15\u5c0e\u8a02\u95b1\u8005\u4e86\u89e3\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u63d0\u5347\u8f49\u63db\u6548\u679c\u3002<\/li>\n<\/ul>\n<h4><span style=\"font-size: 14pt;\"><b>3.\u58de\u8655\uff1a<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\">\u56e0\u70ba\u5b8c\u6210\u8a02\u95b1\u7684\u6b65\u9a5f\u8f03\u8907\u96dc\uff0c\u6240\u4ee5\u82e5\u7121\u63d0\u4f9b\u8db3\u5920\u7684\u8a98\u56e0\u5982\u96fb\u5b50\u66f8\u3001\u7c21\u5831\u7b49\u8cc7\u6e90(Lead Magnent)\u4e0b\u8f09\uff0c\u8a02\u95b1\u5b8c\u6210\u7387\u6703\u8f03SOI\u4f4e\u3002<\/li>\n<li style=\"font-weight: 400;\">\u7372\u53d6\u540d\u55ae\u7684\u901f\u5ea6\u8f03\u6162\u3002<\/li>\n<\/ul>\n<p>DOI\u96d6\u7136\u5c0d\u65bc\u8a02\u95b1\u8005\u4f86\u8aaa\u8f03\u8907\u96dc\uff0c\u4f46\u900f\u904eDOI\u78ba\u8a8d\u8a02\u95b1\u8005\u7684\u610f\u5411\u6709\u52a9\u65bc\u6e1b\u5c11\u5783\u573e\u4fe1\u4ef6\u7684\u7522\u751f\uff0c\u4e14\u57282018\u5e74\u6b50\u76dfGDPR\u6cd5\u6848\u7684\u51fa\u73fe\u5f8c\uff0cDOI\u5728\u96b1\u79c1\u4fdd\u8b77\u98a8\u6c23\u8d8a\u4f86\u8d8a\u76db\u884c\u7684\u74b0\u5883\u4e0b\uff0c\u4e5f\u80fd\u907f\u514d\u4fb5\u5bb3\u96b1\u79c1\u7684\u5acc\u7591\u3002<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Single_Opt-inSOI_VS_Double_Opt-inDOI\"><\/span><b>Single Opt-in<\/b><span class=\"s1\">(<\/span><b>SOI<\/b><span class=\"s1\">)<\/span><b> V.S. Double Opt-in<\/b><span class=\"s1\">(<\/span><b>DOI<\/b><span class=\"s1\">)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\"><table style=\"height: 146px; width: 0%; border-collapse: collapse; border-color: #ffffff; background-color: #ffffff;\">\n<tbody>\n<tr style=\"height: 22px;\">\n<td style=\"width: 131px; height: 22px;\"><strong>\u82f1\u6587<\/strong><\/td>\n<td style=\"width: 388px; height: 22px;\"><b>Single Opt-in<\/b><\/td>\n<td style=\"width: 372px; height: 22px;\"><b>Double Opt-in\u3001Confirmed Opt-in<\/b><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 131px; height: 24px;\"><strong>\u4e2d\u6587<\/strong><\/td>\n<td style=\"width: 388px; height: 24px;\"><b>\u55ae\u6b21\u78ba\u8a8d<\/b><\/td>\n<td style=\"width: 372px; height: 24px;\"><b>\u96d9\u91cd\u78ba\u8a8d\u3001\u518d\u6b21\u78ba\u8a8d<\/b><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 131px; height: 24px;\"><strong>\u76ee\u7684<\/strong><\/td>\n<td style=\"width: 388px; height: 24px;\"><b>\u540d\u55ae\u7372\u53d6(Aqusition)\uff1a<\/b><br \/>\n\u7576\u60f3\u5feb\u901f\u7372\u5f97Email\u540d\u55ae\u6642\uff0c\u53ef\u4ee5\u63a1\u7528SOI\u7684\u65b9\u5f0f\uff0c\u8f03\u7c21\u55ae\u7684\u6b65\u9a5f\u53ef\u8b93\u8a02\u95b1\u5b8c\u6210\u7387(Completion Rate)\u63d0\u5347\u3002<\/td>\n<td style=\"width: 372px; height: 24px;\"><b>\u540d\u55ae\u7559\u5b58(Retention)\uff1a<br \/>\n<\/b>\u5e0c\u671b\u7372\u5f97\u5145\u8db3\u8cc7\u8a0a\u8b93\u5f8c\u7e8c\u7684\u7684Email\u884c\u92b7\u64c1\u6709\u66f4\u4f73\u7684\u6210\u6548\u3001\u4e92\u52d5\u53ca\u53cd\u994b\u6642\uff0cDOI\u6703\u8f03\u70ba\u9069\u5408\u3002<\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 131px; height: 76px;\" rowspan=\"2\"><strong>\u5efa\u8b70\u7279\u5225\u95dc\u6ce8\u6307\u6a19<\/strong><\/td>\n<td style=\"width: 763px; height: 52px;\" colspan=\"2\">\n<ul>\n<li><b>\u540d\u55ae\u6210\u9577\u53ca\u6d41\u5931\u7387(Email List Growth Rate &amp; Churn Rate)\uff1a<br \/>\n<\/b>\u540d\u55ae\u6210\u9577\u5fc5\u7136\u4f34\u96a8\u8457\u6d41\u5931\uff0c\u5b9a\u671f\u5254\u9664\u6389\u4e0d\u9069\u5408\u7684\u4eba\u4fdd\u6301Email\u540d\u55ae\u54c1\u8cea\uff0c\u4e26\u900f\u904e\u5404\u7a2eEmail\u884c\u92b7\u6d3b\u52d5\u64f4\u5145\u540d\u55ae\uff0c\u8b93Email\u7684\u6548\u76ca\u80fd\u5920\u7dad\u6301\u5728\u4e00\u5b9a\u6c34\u6e96\u4e0a\u3002<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 388px; height: 24px;\">\n<ul>\n<li><b>\u62b1\u6028\u7387\uff1a<br \/>\n<\/b>\u56e0\u70baSOI\u6c92\u6709\u7d93\u904e\u518d\u6b21\u78ba\u8a8d\u7684\u52d5\u4f5c\uff0c\u6240\u4ee5\u76f8\u8f03\u65bcDOI\u800c\u8a00\uff0c\u4fe1\u4ef6\u66f4\u5bb9\u6613\u88ab\u6a19\u8a3b\u70ba\u5783\u573e\u4fe1\uff0c\u6240\u4ee5\u9808\u7279\u5225\u95dc\u6ce8\u62b1\u6028\u7387\u7684\u72c0\u6cc1\uff0c\u901a\u5e38\u60c5\u6cc1\u4e0b\u62b1\u6028\u7387\u9808\u4f4e\u65bc1%\u624d\u662f\u6b63\u5e38\u503c\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u9001\u9054\u7387\uff1a<br \/>\n<\/b>\u53ef\u4e3b\u52d5\u6aa2\u67e5Email\u540d\u55ae\u4e2d\u662f\u5426\u5b58\u5728\u6253\u932f\u5b57\u3001\u660e<br \/>\n\u986f\u5047\u5730\u5740\u7684\u8cc7\u6599\uff0c\u4ee5\u514d\u7522\u751f\u9000\u4fe1\uff0c\u5f71\u97ff\u9001\u9054\u7387\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u4e92\u52d5\u7387\u3001\u8f49\u63db\u7387\uff1a<br \/>\n<\/b>\u5982\u767c\u73fe\u6709\u4e9b\u4eba\u5728\u8a02\u95b1\u5f8c\u537b\u9577\u671f\u4e0d\u958b\u4fe1\u3001\u4e0d\u4e92\u52d5\uff0c\u53ef\u5c07\u9019\u4e9b\u4eba\u79fb\u51faEmail\u540d\u55ae\u6539\u63a1\u53d6Re-Engagement(\u559a\u9192)\u7684Email\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 372px; height: 24px; vertical-align: top;\">\n<ul>\n<li>\u8a02\u95b1\u5b8c\u6210\u7387\uff1a<br \/>\n\u904e\u65bc\u7e41\u96dc\u7684\u8a3b\u518a\u6b65\u9a5f\u5f80\u5f80\u8b93\u4eba\u840c\u751f\u9000\u610f\uff0c\u6aa2\u67e5\u4f60\u7684\u8a3b\u518a\u5b8c\u6210\u7387\u4f86\u512a\u5316\u8a3b\u518a\u9801\u9762\uff0c\u6216\u63d0\u4f9b\u5408\u9069\u7684\u4e0b\u8f09\u8cc7\u6e90\u6703\u8b93\u4eba\u66f4\u6709\u52d5\u529b\u5b8c\u6210\u8a02\u95b1\u6b65\u9a5f\u5594\uff01<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%80%91%E8%A6%81%E5%81%9A%E5%A7%9C%E5%A4%AA%E5%85%AC%EF%BC%8C%E8%AE%93%E9%A1%98%E8%80%85%E4%B8%8A%E9%89%A4\"><\/span>\u6211\u5011\u8981\u505a\u59dc\u592a\u516c\uff0c\u8b93\u9858\u8005\u4e0a\u9264<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/undraw_fishing_hoxa.png\" alt=\"Permission makes Email marketing more cost-efficient. \" width=\"585\" height=\"430\" \/><br \/>\n\u4e0d\u8ad6\u662f\u54ea\u7a2e\u65b9\u5f0f\uff0c<b>Email\u884c\u92b7\u7684\u91cd\u9ede\u90fd\u662f\u5728\u53d6\u5f97\u8a02\u95b1\u8005\u8a31\u53ef\u5f8c\u624d\u9032\u884c<\/b>\uff0c\u4f46\u91dd\u5c0d\u4e0d\u540c\u60c5\u5883\u63a1\u53d6SOI\u6216DOI\u4f86\u8490\u96c6\u8cc7\u6599\u53ef\u80fd\u6703\u5e36\u4f86\u5927\u5927\u7684\u4e0d\u540c\uff0c\u642d\u914d\u76f8\u95dcEmail\u6578\u64da\u7684\u53c3\u8003\uff0c\u8b93Email\u884c\u92b7\u5f9e\u4e00\u958b\u59cb\u5c31\u7ad9\u5728\u66f4\u6709\u5229\u7684\u4f4d\u7f6e\u5427\uff01<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><strong><a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/03\/email-retargeting-makes-better-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/1f449-1f3fb.svg\" alt=\"??\" width=\"59\" height=\"58\" \/><\/a><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7acb\u5373\u4e86\u89e3TigerFly EDM\u767c\u9001\u5de5\u5177(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><strong><a href=\"https:\/\/www.awoo.com.tw\/blog\/email-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316<\/a><\/strong><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/email-marketing-7-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Email\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u4efd\u597d\u7684\u540d\u55ae\u80fd\u8b93\u5f8c\u7e8cEmail\u884c\u92b7\u6210\u679c\u66f4\u7cbe\u6e96\u3001\u6709\u6548\uff0c\u800c\u7372\u5f97\u597d\u7684\u540d\u55ae\u7684\u9996\u8981\u6b65\u9a5f\u5c31\u662f\u2500\u2500\u53d6\u5f97\u8a31\u53ef(Permissi [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-12380","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Single or Double 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