{"id":12625,"date":"2019-07-29T10:15:21","date_gmt":"2019-07-29T02:15:21","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=12625"},"modified":"2023-12-29T11:58:50","modified_gmt":"2023-12-29T03:58:50","slug":"email-marketing-7-steps","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/","title":{"rendered":"Email\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684"},"content":{"rendered":"<p>Email\u8a95\u751f\u768440\u5e74\u5f8c\uff0c\u6211\u5011\u9084\u5728\u4f7f\u7528\u8457Email\uff0c\u4e14Email\u4f7f\u7528\u8005\u6bcf\u5e74\u9084\u5448\u73fe<a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u7a69\u5b9a\u7684\u589e\u9577<\/a>\u3002<br \/>\n\u6bcf\u4e00\u500b\u4eba\u5e73\u5747\u4e00\u5929\u5c31\u6703\u6536\u5230121\u5c01\u4fe1\u4ef6\uff0c\u4f46\u591a\u6578\u7684\u4fe1\u4ef6\u4e0d\u4e00\u5b9a\u80fd\u9806\u5229\u5230\u9054\u4e3b\u8981\u6536\u4ef6\u593e\u4e26\u9032\u5165\u4f60\u7684\u8996\u7dda\u4e2d\uff0c\u5c31\u9ed8\u9ed8\u5730\u6d88\u5931\u5728\u832b\u832b\u4fe1\u6d77\u88e1\u3002<br \/>\n\u56e0\u6b64\uff0c\u591a\u6578\u884c\u92b7\u4eba\u54e1\u5c0d\u65bcEmail\u884c\u92b7\u7684\u7591\u554f\u4fbf\u662f\uff1a\u300cEmail\u771f\u7684\u53ef\u4ee5\u5275\u9020\u90a3\u9ebc\u597d\u7684\u6548\u76ca\u55ce\uff1f\u300d<br \/>\n\u6c92\u932f\uff0c\u4f46\u4f60\u5f97<strong>\u300c\u5728\u5c0d\u7684\u6642\u9593\uff0c\u5c07\u5c0d\u7684\u5167\u5bb9\uff0c\u5bc4\u7d66\u5c0d\u7684\u4eba<\/strong>\uff01<br \/>\n&gt;<a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>\u7acb\u5373\u4e86\u89e3awoo\u65b0\u670d\u52d9 <strong>TigerFly<\/strong>\u00a0\u518d\u884c\u92b7EDM\u767c\u9001\u5de5\u5177<\/em><\/a><em><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/em><br \/>\n\u91dd\u5c0dEmail\u884c\u92b7\u7684\u5165\u9580\u5167\u5bb9\uff0c\u6211\u5011\u4e5f\u5728awoo Facebook\u7c89\u7d72\u5c08\u9801\u300c<a href=\"https:\/\/www.facebook.com\/awoo.seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO\u7db2\u7ad9\u512a\u5316<\/a>\u300d\u9032\u884c\u904e\u4e00\u5834\u76f4\u64ad\uff0c\u63d0\u4f9b\u4e86\u66f4\u591a\u89e3\u91cb\u8207\u5be6\u969b\u6848\u4f8b\u5206\u4eab\uff1a<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E8%A8%82%E5%AE%9AEmail%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99\" >\u7b2c\u4e00\u6b65\uff1a\u8a02\u5b9aEmail\u884c\u92b7\u76ee\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E6%94%B6%E9%9B%86EDM%E6%94%B6%E4%BB%B6%E8%80%85%E5%90%8D%E5%96%AE\" >\u7b2c\u4e8c\u6b65\uff1a\u6536\u96c6EDM\u6536\u4ef6\u8005\u540d\u55ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E5%88%A4%E6%96%B7EDM%E6%94%B6%E4%BB%B6%E5%90%8D%E5%96%AE%E5%83%B9%E5%80%BC\" >\u7b2c\u4e09\u6b65\uff1a\u5224\u65b7EDM\u6536\u4ef6\u540d\u55ae\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E5%9B%9B%E6%AD%A5%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%90%88%E9%81%A9%E7%9A%84Email%E5%85%A7%E5%AE%B9\" >\u7b2c\u56db\u6b65\uff1a\u64b0\u5beb\u5408\u9069\u7684Email\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E4%BA%94%E6%AD%A5%EF%BC%9AEmail%E5%90%8D%E5%96%AE%E5%88%86%E7%9C%BEEmail_List_Segmentation\" >\u7b2c\u4e94\u6b65\uff1aEmail\u540d\u55ae\u5206\u773e(Email List Segmentation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E5%85%AD%E6%AD%A5%EF%BC%9A%E6%B8%AC%E8%A9%A6%E3%80%81%E6%B8%AC%E8%A9%A6%E3%80%81%E5%86%8D%E6%B8%AC%E8%A9%A6\" >\u7b2c\u516d\u6b65\uff1a\u6e2c\u8a66\u3001\u6e2c\u8a66\u3001\u518d\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E7%AC%AC%E4%B8%83%E6%AD%A5%EF%BC%9A%E6%AA%A2%E8%A8%8E%E6%88%90%E6%95%88\" >\u7b2c\u4e03\u6b65\uff1a\u6aa2\u8a0e\u6210\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/#%E5%81%9A%E5%A5%BD%E4%B8%83%E6%AD%A5%E9%A9%9F%EF%BC%8C%E6%88%91%E5%80%91%E8%88%87Email%E8%A1%8C%E9%8A%B7%E7%9A%84%E8%B7%9D%E9%9B%A2%E4%B8%8D%E5%86%8D%E6%98%AF%E5%95%8F%E9%A1%8C\" >\u505a\u597d\u4e03\u6b65\u9a5f\uff0c\u6211\u5011\u8207Email\u884c\u92b7\u7684\u8ddd\u96e2\u4e0d\u518d\u662f\u554f\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E8%A8%82%E5%AE%9AEmail%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99\"><\/span>\u7b2c\u4e00\u6b65\uff1a\u8a02\u5b9aEmail\u884c\u92b7\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9996\u5148\uff0c\u4e86\u89e3\u300c\u70ba\u4ec0\u9ebc\u4f60\u8981\u505aEmail\u884c\u92b7\uff1f\u300d<br \/>\n\u5e38\u898b\u7684Email\u884c\u92b7\u76ee\u7684\u6709\uff1a<\/p>\n<ul>\n<li>\u5275\u9020\u5be6\u969b\u8f49\u63db\u5982\u589e\u52a0\u92b7\u552e\u3001\u8a02\u95b1\u7b49<\/li>\n<li>\u7522\u54c1\u53ca\u670d\u52d9\u7684\u8cc7\u8a0a\u50b3\u64ad<\/li>\n<li>\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/li>\n<li>\u54c1\u724c\u5f62\u8c61\u5ba3\u50b3\u53ca\u63a8\u5ee3<\/li>\n<li>\u57f9\u990a\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/li>\n<li>\u7db2\u7ad9\u6d41\u91cf\u5c0e\u6d41<\/li>\n<li>\u7dad\u6301\u826f\u597d\u7684\u9867\u5ba2\u95dc\u4fc2<\/li>\n<li>\u641c\u96c6\u4f7f\u7528\u8005\u884c\u70ba\u4ee5\u512a\u5316\u7522\u54c1\u53ca\u670d\u52d9<\/li>\n<li>\u589e\u52a0\u53c3\u8207\u53ca\u4e92\u52d5\uff0c\u5982\u9080\u8acb\u5c0d\u7522\u54c1\u56de\u8986\u5fc3\u5f97\u8a55\u8ad6\u3001\u554f\u5377\u8abf\u67e5\u7b49<\/li>\n<\/ul>\n<p>\u5148\u5b9a\u7fa9\u6e05\u695a\u884c\u92b7\u76ee\u6a19\uff0c\u5f8c\u7e8c\u7684Email\u884c\u92b7\u7b56\u7565\u624d\u80fd\u5c0d\u75c7\u4e0b\u85e5\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E6%94%B6%E9%9B%86EDM%E6%94%B6%E4%BB%B6%E8%80%85%E5%90%8D%E5%96%AE\"><\/span>\u7b2c\u4e8c\u6b65\uff1a\u6536\u96c6EDM\u6536\u4ef6\u8005\u540d\u55ae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u518d\u4f86\uff0c\u4f60\u9700\u8981\u4e00\u4efdEmail\u540d\u55ae\uff0c\u624d\u80fd\u5c07\u8cc7\u8a0a\u63a8\u5ee3\u51fa\u53bb\uff0c\u800c\u6536\u96c6\u540d\u55ae\u7684\u65b9\u5f0f\u6709\u5f88\u591a\u7a2e\uff1a<\/p>\n<ul>\n<li>\u7522\u54c1\u53ca\u670d\u52d9\u7684\u6703\u54e1\u8a3b\u518a\u9801\u9762<\/li>\n<li>\u90e8\u843d\u683c\u3001\u96fb\u5b50\u5831\u7b49\u5167\u5bb9\u8a02\u95b1<\/li>\n<li>\u63d0\u4f9b\u96fb\u5b50\u66f8\u3001\u5831\u544a\u3001\u6a21\u677f\u3001\u7dda\u4e0a\u7814\u8a0e\u6703(Webinar)\u7b49\u6709\u50f9\u503c\u3001\u6709\u5438\u5f15\u529b\u7684\u8cc7\u6e90(Lead Magnet)<\/li>\n<li>\u8209\u8fa6\u5be6\u9ad4\u6d3b\u52d5<\/li>\n<li>\u900f\u904eFacebook\u7c89\u7d72\u5c08\u9801\u3001Line\u5b98\u65b9\u5e33\u865f\u7b49\u7b2c\u4e09\u65b9\u793e\u7fa4\u5e73\u53f0\u6536\u96c6<\/li>\n<\/ul>\n<p>\u7531\u65bcEmail\u884c\u92b7\u5c6c\u65bc\u4e00\u7a2e\u8a31\u53ef\u5f0f\u7684\u884c\u92b7\u5de5\u5177\uff0c\u7d93\u7531\u4f7f\u7528\u8005\u7684\u7a4d\u6975\u540c\u610f\uff0c\u4e3b\u52d5\u63d0\u4f9bEmail\u5730\u5740\u540c\u610f\u8a02\u95b1\u8cc7\u8a0a\uff0c\u6709\u52a9\u65bc\u5f8c\u7e8c\u7684\u884c\u92b7\u904e\u7a0b\u66f4\u9806\u5229\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E5%88%A4%E6%96%B7EDM%E6%94%B6%E4%BB%B6%E5%90%8D%E5%96%AE%E5%83%B9%E5%80%BC\"><\/span>\u7b2c\u4e09\u6b65\uff1a\u5224\u65b7EDM\u6536\u4ef6\u540d\u55ae\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u5c01\u597d\u7684\u4fe1\u4ef6\u8207\u5783\u573e\u4fe1\u4e4b\u9593\u8ddd\u96e2\u5f80\u5f80\u53ea\u9694\u4e86\u4e00\u4efd\u6709\u50f9\u503c\u7684\u540d\u55ae\uff0c\u56e0\u70baEmail\u884c\u92b7\u662f\u91dd\u5c0d\u300c\u5df2\u77e5\u6f5b\u5728\u5ba2\u6236\u300d\u7684\u518d\u884c\u92b7\u904e\u7a0b\uff0c\u6240\u4ee5\u6aa2\u67e5\u770b\u770b\u4f60\u7684Email\u540d\u55ae\u662f\u5426\u7b26\u5408\u4ee5\u4e0b\u6a19\u6e96\uff1f<\/p>\n<ol>\n<li>\u6578\u64da\u771f\u5be6\u6027\uff1a<br \/>\n\u641c\u96c6\u5230\u7684\u540d\u55ae\u9808\u53ef\u4ee5\u4ee3\u8868\u771f\u5be6\u5b58\u5728\u7684\u4eba\uff0c\u82e5\u540d\u55ae\u4e2d\u6709\u8f03\u591a\u932f\u8aa4\u7684Email\u5730\u5740\u53ca\u500b\u4eba\u8cc7\u8a0a\u6703\u5f71\u97ff\u5f8c\u7e8c\u518d\u884c\u92b7\u7684\u57f7\u884c\u3002<\/li>\n<li>\u6642\u6548\u6027\uff1a<br \/>\n\u4e00\u500b\u4eba\u4e00\u5e74\u524d\u8207\u8fd1\u4e09\u500b\u6708\u7684\u6d88\u8cbb\u7fd2\u6163\u53ef\u80fd\u5927\u4e0d\u540c\uff0c\u6240\u4ee5\u4f01\u696d\u9700\u8981\u82b1\u6642\u9593\u5b9a\u671f\u6aa2\u8996\u540d\u55ae\u7684\u6b63\u78ba\u6027\uff0c\u8f03\u80fd\u7b26\u5408\u6d88\u8cbb\u8005\u771f\u5be6\u7684\u884c\u70ba\u3002<\/li>\n<li>\u76f8\u95dc\u6027\uff1a\u9019\u4e9b\u4eba\u662f\u5426\u5c0d\u65bc\u4f60\u7684\u516c\u53f8\u7522\u54c1\u53ca\u670d\u52d9\u6709\u8208\u8da3\uff1f\u53ef\u4ee5\u5f9e\u700f\u89bd\u7d00\u9304\u3001\u6d88\u8cbb\u7d00\u9304\u7b49\u53bb\u8fa8\u5225\u6d88\u8cbb\u8005\u7684\u559c\u597d<\/li>\n<li>\u6578\u91cf\uff1a\u6578\u91cf\u4e0d\u662f\u7d55\u5c0d\uff0c\u517c\u9867\u8cea\u91cf\u8207\u6578\u91cf\u7684Email\u540d\u55ae\u624d\u662f\u597d\u540d\u55ae\uff01<\/li>\n<\/ol>\n<p>\u540c\u6a23\u662f\u6d88\u8cbb\u8005\uff0c\u6bcf\u4e00\u7a2e\u7522\u54c1\u53ca\u670d\u52d9\u90fd\u6709\u5408\u9069\u7684\u5ba2\u7fa4\uff0c\u5206\u6790\u4e26\u627e\u51fa\u4f60\u7684VIP\u5ba2\u6236\uff0cEmail\u884c\u92b7\u624d\u80fd\u4f4e\u6210\u672c\u3001\u9ad8\u6548\u7387\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E5%9B%9B%E6%AD%A5%EF%BC%9A%E6%92%B0%E5%AF%AB%E5%90%88%E9%81%A9%E7%9A%84Email%E5%85%A7%E5%AE%B9\"><\/span>\u7b2c\u56db\u6b65\uff1a\u64b0\u5beb\u5408\u9069\u7684Email\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u90f5\u4ef6\u670d\u52d9\u5546Litmus\u7684Email<a href=\"https:\/\/litmus.com\/blog\/top-email-design-trends\" target=\"_blank\" rel=\"noopener noreferrer\">\u884c\u92b7\u8a2d\u8a08\u8da8\u52e2\u5831\u544a<\/a>\u4e2d\u63d0\u5230\uff0c2019\u5e74Email\u6700\u91cd\u8981\u7684\u8a2d\u8a08\u8da8\u52e2\u5c31\u662f\u63d0\u4f9b\u5ba2\u88fd\u5316\u53ca\u591a\u5143\u7684\u5167\u5bb9\uff0c\u7562\u7adf\uff0c\u8ab0\u4e5f\u4e0d\u60f3\u82b1\u6642\u9593\u5728\u8207\u81ea\u5df1\u7121\u95dc\u7684\u4e8b\u52d9\u4e0a\uff0c\u597d\u7684\u5167\u5bb9\u53ef\u4ee5\u70ba\u6211\u5011\u5e36\u4f86\u66f4\u591a\u9858\u610f\u4e92\u52d5\u7684\u5fe0\u8aa0\u5ba2\u6236\uff01<br \/>\n\u800cEmail\u5167\u5bb9\u600e\u9ebc\u5beb\uff1f\u66f4\u8a73\u7d30\u7684\u5167\u5bb9\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-content-marketing-and-design-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u96fb\u5b50\u5831\u5167\u5bb9\u512a\u5316\uff0c4\u9762\u5411\u638c\u63e1EDM\u64b0\u5beb\u95dc\u9375<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%94%E6%AD%A5%EF%BC%9AEmail%E5%90%8D%E5%96%AE%E5%88%86%E7%9C%BEEmail_List_Segmentation\"><\/span>\u7b2c\u4e94\u6b65\uff1aEmail\u540d\u55ae\u5206\u773e(Email List Segmentation)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a>\u65bc2017\u5e74\u7684\u7814\u7a76\u6307\u51fa\uff0c\u82e5Email\u540d\u55ae\u7d93\u904e\u5206\u985e\u518d\u5bc4\u51fa\uff0c\u7e3d\u958b\u4fe1\u7387\u6703\u6bd4\u672a\u505a\u5340\u9694\u7684\u4fe1\u4ef6\u9ad814.31%\uff0c\u9ede\u64ca\u7387\u5247\u9ad8\u51fa100.95%\u3002<br \/>\n\u5728\u5148\u524d\u7684\u6587\u7ae0 <a href=\"https:\/\/www.awoo.com.tw\/blog\/email-retargeting-makes-better-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63d0\u9ad8\u8f49\u63db\u7684\u884c\u92b7\u79d8\u7b08\uff1aEmail\u518d\u884c\u92b7(Retargeting)\uff01<\/a>\u4e2d\uff0c\u5df2\u4ecb\u7d39\u904e\u5e7e\u7a2e\u5206\u985e\u7684\u65b9\u5f0f\uff1a<br \/>\n\u3010\u500b\u4eba\u8cc7\u8a0a\u3011<\/p>\n<ul>\n<li>\u6027\u5225<\/li>\n<li>\u5e74\u9f61<\/li>\n<li>\u5730\u7406\u4f4d\u7f6e<\/li>\n<li>\u8077\u696d\u6216\u5f9e\u4e8b\u5de5\u4f5c\u7684\u7522\u696d\u985e\u578b<\/li>\n<li>\u8077\u4f4d<\/li>\n<li>\u6559\u80b2\u7a0b\u5ea6<\/li>\n<\/ul>\n<p>\u3010\u4ea4\u6613\u7d00\u9304\u3011<\/p>\n<ul>\n<li>\u8cfc\u8cb7\u7d00\u9304<\/li>\n<li>\u700f\u89bd\u7d00\u9304<\/li>\n<li>\u8cfc\u7269\u8eca\u672a\u7d50\u5e33\u7d00\u9304<\/li>\n<\/ul>\n<p>\u3010\u53c3\u8207\u7a0b\u5ea6\u3011<\/p>\n<ul>\n<li>\u5df2\u958b\u4fe1\u3001\u672a\u958b\u4fe1<\/li>\n<li>\u5df2\u9ede\u64ca\u3001\u672a\u9ede\u64ca<\/li>\n<li>\u95b1\u8b80\u6642\u9593<\/li>\n<\/ul>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6536\u96c6\u540d\u55ae\u7684\u904e\u7a0b\u4e26\u975e\u4e00\u6210\u4e0d\u8b8a\uff0c\u9ad8\u6e96\u5ea6\u7684\u540d\u55ae\u80fd\u6709\u6548\u63d0\u5347Email\u884c\u92b7\u7684\u6210\u6548\uff0c\u6240\u4ee5\u9664\u4e86\u5728\u5bc4\u4fe1\u6642\u6ce8\u610f\u5206\u773e\u7684\u64cd\u4f5c\u4ee5\u5916\uff0c\u5b9a\u671f\u6e05\u7406\u540d\u55ae\u8cc7\u8a0a\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u627e\u51fa\u66f4\u9069\u5408\u7684\u5206\u7d44\uff0c\u900f\u904e\u6392\u9664\u7121\u6548\u7684\u540d\u55ae\u4e26\u4e0d\u65b7\u4f9d\u64da\u66f4\u65b0\u7684\u4f7f\u7528\u8005\u7684\u884c\u70ba\u6578\u64da\u7b49\u4f86\u8abf\u6574\u5206\u773e\u7684\u6548\u7387\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E5%85%AD%E6%AD%A5%EF%BC%9A%E6%B8%AC%E8%A9%A6%E3%80%81%E6%B8%AC%E8%A9%A6%E3%80%81%E5%86%8D%E6%B8%AC%E8%A9%A6\"><\/span>\u7b2c\u516d\u6b65\uff1a\u6e2c\u8a66\u3001\u6e2c\u8a66\u3001\u518d\u6e2c\u8a66<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u505a\u597d\u4e86\u4ee5\u4e0a\u7684\u6b65\u9a5f\uff0cEmail\u884c\u92b7\u5f88\u5927\u7a0b\u5ea6\u5c31\u5df2\u7d93\u6210\u529f\u4e86\uff01\u4f46\u662f\uff0c\u4e00\u6a23\u7c73\u990a\u767e\u7a2e\u4eba\uff0c\u7531\u65bc\u73fe\u5728\u884c\u92b7\u7684\u65b9\u5f0f\u591a\u5143\uff0c\u5f71\u97ff\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u3001\u8a02\u95b1\u7684\u539f\u56e0\u5f80\u5f80\u6709\u5f88\u591a\u7a2e\uff0c\u6240\u4ee5\u85c9\u7531AB\u00a0 test\u7684\u65b9\u5f0f\u627e\u51fa\u6700\u9069\u5408\u7522\u54c1\u53ca\u670d\u52d9\u7684\u65b9\u5f0f\uff0c\u662fEmail\u884c\u92b7\u5f88\u91cd\u8981\u7684\u4e00\u500b\u74b0\u7bc0\u3002<br \/>\n\u4f8b\u5982\u6b50\u5df4\u99ac\u57282012\u5e74\u7684\u7e3d\u7d71\u5927\u9078\u9760\u8457Email\u884c\u92b7\u52df\u96c6\u5230\u8a31\u591a\u7684\u7af6\u9078\u8cc7\u91d1\uff0c\u5c31\u662f\u85c9\u7531AB test\u627e\u51fa\u6700\u5438\u5f15\u4eba\u7684\u4fe1\u4ef6\u884c\u92b7\u65b9\u5f0f\uff0c\u4e0d\u8ad6\u662f\u5716\u7247\u3001\u6587\u5b57\u3001\u6587\u5b57\u984f\u8272\u7b49\uff0c\u90fd\u53ef\u80fd\u662f\u5f71\u97ff\u4fe1\u4ef6\u884c\u92b7\u6210\u6548\u7684\u56e0\u7d20\u3002<br \/>\n\u6b64\u5916\uff0cAB test\u5e38\u88ab\u62ff\u4f86\u6e2c\u8a66\u7684\u662f\u5bc4\u4fe1\u7684\u6642\u9593\u3002<br \/>\n\u570b\u5916\u90f5\u4ef6\u670d\u52d9\u5546Mailchimp\u5c31\u5728<a href=\"https:\/\/mailchimp.com\/resources\/insights-from-mailchimps-send-time-optimization-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67e5\u5831\u544a<\/a>\u4e2d\u6307\u51fa\uff0c\u4e00\u5929\u4e4b\u4e2d\u6700\u5408\u9069\u7684\u5bc4\u4fe1\u6642\u9593\u662f10:00~12:00\u4e4b\u9593\uff0c\u800c\u4e00\u9031\u4e4b\u4e2d\u907f\u958b\u5fd9\u788c\u7684\u9031\u4e00\uff0c\u9031\u4e8c\u5230\u9031\u56db\u4e4b\u9593\u901a\u5e38\u6703\u6709\u4e0d\u932f\u7684\u53cd\u994b\uff0c\u76e1\u91cf\u5728\u5de5\u4f5c\u65e5\u6642\u5bc4\u51fa\u4fe1\u4ef6\u666e\u904d\u6703\u7372\u5f97\u66f4\u597d\u7684\u958b\u4fe1\u6210\u6548\u5594*\uff01<br \/>\n*\u8a3b\uff1a\u5efa\u8b70\u76e1\u91cf\u907f\u958b\u591a\u6578\u4eba\u4f11\u606f\u7684\u5047\u65e5\u6642\u9593\uff0c\u4f46\u7531\u65bc\u958b\u4fe1\u7387\u6703\u56e0\u70ba\u8a31\u591a\u7a2e\u539f\u56e0\u5982\u6d3b\u52d5\u898f\u5283\u3001\u53d7\u773e\u6027\u8cea\u7b49\u5f71\u97ff\uff0c\u6240\u4ee5\u6642\u9593\u4e0d\u662f\u7d55\u5c0d\uff0c\u4f9d\u64da\u5be6\u969b\u60c5\u6cc1\u8abf\u6574\u66f4\u597d\u5594\uff01<br \/>\n\u4f46\u5bc4\u51fa\u4e86\u7b2c\u4e00\u5c01\u4fe1\uff0c\u554f\u984c\u4f86\u4e86\uff1a\u300c\u6211\u5011\u8a72\u600e\u9ebc\u5b89\u6392\u5f8c\u7e8c\u7684Email\u884c\u92b7\u983b\u7387\u5462\uff1f\u300d<br \/>\n\u4fe1\u4ef6\u7684\u9ec3\u91d1\u671f\u7d04\u662f\u767c\u9001\u5f8c\u76843\u5929\u5167\uff0cawoo\u9019\u908a\u6703\u5efa\u8b70\u884c\u92b7\u6642\u5e38\u53ef\u4ee5\u898f\u5283\u70ba5~7\u5929\u70ba\u4e00\u500b\u9031\u671f\uff0c\u4e0d\u904e\uff0c\u5982\u679c\u662f\u6839\u64da\u7d30\u90e8\u5206\u773e\u5f8c\u7684\u4fe1\u4ef6\uff0c\u5373\u4f7f\u8d85\u904e\u4e00\u9031\u4e00\u6b21\u7684\u983b\u7387\uff0c\u4e5f\u6703\u56e0\u70ba\u4fe1\u4ef6\u771f\u7684\u7b26\u5408\u6536\u4ef6\u8005\u7684\u9700\u6c42\u800c\u6709\u88ab\u6253\u958b\u7684\u6a5f\u6703\uff0c\u6240\u4ee5\uff0c\u6839\u64da\u7522\u54c1\u53ca\u670d\u52d9\u4e0d\u65b7\u6e2c\u8a66\u627e\u51fa\u6700\u4f73\u767c\u4fe1\u6642\u9593\u662f\u6700\u5408\u9069\u7684\u505a\u6cd5\u5594\uff01<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/07\/\u87a2\u5e55\u5feb\u7167-2019-05-08-\u4e0b\u53486.52.23.png\" alt=\"Email sending time\" width=\"524\" height=\"387\" \/><br \/>\n<span style=\"color: #333333;\"><strong><em><span style=\"font-size: 10pt;\"><a style=\"color: #333333;\" href=\"https:\/\/coschedule.com\/blog\/email-marketing-sending-frequency\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1acoschedule\u201cThe Best Email Marketing Sending Frequency Backed By 20 Studies\u201c<\/a><\/span><\/em><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%83%E6%AD%A5%EF%BC%9A%E6%AA%A2%E8%A8%8E%E6%88%90%E6%95%88\"><\/span>\u7b2c\u4e03\u6b65\uff1a\u6aa2\u8a0e\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span style=\"font-size: 12pt;\">\u201cWhat gets measured gets done.\u201d\u00a0 \u00a0 \u00a0 \u00a0-W. Edwards Deming.<\/span><\/strong><br \/>\n\u95dc\u6ce8Email\u884c\u92b7\u6578\u64da\u7684\u6642\u5019\u9700\u8981\u6839\u64da\u6240\u57f7\u884c\u7684Email\u884c\u92b7\u300c\u76ee\u6a19\u300d\u800c\u5b9a\uff0c\u5118\u7ba1\u6bcf\u4e00\u500b\u8207Email\u884c\u92b7\u6709\u95dc\u7684\u6578\u64da\u90fd\u5f88\u91cd\u8981\uff0c\u4f46\u4f9d\u7167\u4f01\u696d\u6240\u8a02\u5b9a\u7684\u76ee\u6a19\u627e\u51fa\u5408\u9069\u7684KPI\u6307\u6a19\uff0c\u6709\u52a9\u65bc\u5206\u6790\u7576\u4e0bEmail\u884c\u92b7\u5c08\u6848\u57f7\u884c\u7684\u72c0\u6cc1\u662f\u5426\u5982\u9810\u671f\uff0c\u901a\u5e38\u5728\u898f\u5283Email\u884c\u92b7\u6bd4\u8f03\u91cd\u8981\u7684\u5e7e\u500b\u6307\u6a19\u6709\uff1a<\/p>\n<ul>\n<li>\u9001\u9054\u7387\uff1a\u4ee3\u8868\u6709\u591a\u5c11\u6536\u4ef6\u8005\u6210\u529f\u6536\u5230\u4f60\u5bc4\u51fa\u7684\u4fe1\u4ef6\u3002<\/li>\n<li>\u958b\u4fe1\u7387(Open Rate)\uff1a\u80fd\u4e86\u89e3\u6709\u591a\u5c11\u4eba\u6253\u958b\u4e86\u4fe1\u4ef6\u95b1\u8b80\uff0c\u4e0d\u904e\u5728\u8861\u91cf\u958b\u4fe1\u7387\u6642\u6700\u597d\u642d\u914d\u5176\u4ed6\u6307\u6a19\u4e00\u8d77\u8a55\u4f30\u6210\u6548\uff0c\u56e0\u70ba\u6536\u4ef6\u8005\u53ef\u80fd\u6253\u958b\u4e86\u4fe1\u4ef6\u537b\u6c92\u6709\u5373\u6642\u95b1\u8b80\uff0c\u800c\u662f\u7b49\u904e\u5e7e\u5929\u624d\u60f3\u8d77\u4f86\uff0c\u6216\u662f\u6253\u958b\u4e86\u4fe1\u4ef6\u537b\u81e8\u6642\u6709\u4e8b\u60c5\u800c\u6c92\u6709\u8b80\u5b8c\uff0c\u6240\u4ee5\u958b\u4fe1\u7387\u96d6\u7136\u662f\u6700\u57fa\u672c\u7684\u6307\u6a19\uff0c\u537b\u4e5f\u53ef\u80fd\u4e00\u4e9b\u7570\u5e38\u60c5\u6cc1\u800c\u88ab\u932f\u8aa4\u8a08\u7b97\u3002<\/li>\n<li>\u9ede\u64ca\u7387(Click-through rate)\u8207\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387(Click-to-open rate)\uff1a\u5728<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/04\/blog-cta-optimization-complete-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316<\/a> \u4e00\u6587\u4e2d\u63d0\u5230\uff0c\u56e0\u70ba\u9ede\u64ca\u7387\u8a08\u7b97\u4e86\u672a\u88ab\u958b\u4fe1\u7684\u6578\u91cf\uff0c\u4f46\u672a\u88ab\u6253\u958b\u7684\u4fe1\u4ef6\u672c\u4f86\u5c31\u6c92\u6709\u8fa6\u6cd5\u518d\u9ede\u64ca\u9023\u7d50\u6216CTA\uff0c\u6240\u4ee5\uff0c\u95dc\u6ce8\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u66f4\u80fd\u770b\u51faEmail\u7684\u8f49\u63db\u6210\u6548\u3002<br \/>\n\u5728\u53f0\u7063\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387\u4e00\u822c\u843d\u572810~25%\uff0c\u4e14\u6703\u4f9d\u7167\u4e0d\u540c\u5546\u54c1\u529b\u800c\u6709\u4e0d\u540c\u3002<\/li>\n<li>\u53d6\u6d88\u8a02\u95b1\u7387(Unsubscribe Rate)\uff1a\u56e0\u70baEmail\u884c\u92b7\u662f\u4e00\u7a2e\u8a31\u53ef\u5f0f\u884c\u92b7\uff0c\u6240\u4ee5\u5148\u7372\u5f97\u6536\u4ef6\u8005\u7684\u540c\u610f\u518d\u767c\u9001\u4fe1\u4ef6\u53ef\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u6210\u6548\uff0c\u540c\u6642\u5728\u6bcf\u5c01\u4fe1\u4ef6\u4e2d\u8a2d\u7f6e\u53d6\u6d88\u8a02\u95b1\u7684\u6b04\u4f4d\uff0c\u8b93\u6536\u4ef6\u4fdd\u6709\u63a5\u6536\u8a0a\u606f\u7684\u81ea\u4e3b\u6b0a\uff0c\u624d\u4e0d\u6703\u7522\u751f\u984d\u5916\u7684\u8ca0\u9762\u53cd\u994b\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u53d6\u6d88\u8a02\u95b1\u7387\u4e0d\u4e00\u5b9a\u4ee3\u8868\u4e86\u5be6\u969b\u7684\u60c5\u6cc1\uff0c\u9019\u662f\u56e0\u70ba\u5f88\u591a\u4eba\u4e26\u4e0d\u6703\u7279\u5225\u9078\u64c7\u53d6\u6d88\u8a02\u95b1\u800c\u662f\u4e7e\u8106\u4e0d\u958b\u4fe1\uff0c\u4f46\u5b9a\u671f\u89c0\u5bdf\u4ecd\u6709\u52a9\u65bc\u8a55\u65b7Email\u884c\u92b7\u7684\u6210\u6548\u3002<\/li>\n<li>\u62b1\u6028\u7387(Complaint Rate)\uff1a\u7576\u6536\u5230\u4fe1\u4ef6\u5f8c\u5c07\u4fe1\u4ef6\u79fb\u5165\u5783\u573e\u4fe1\u4ef6\u593e\u6216\u662f\u9ede\u9078\u8a2d\u70ba\u5783\u573e\u4fe1\u90fd\u6703\u63d0\u5347\u62b1\u6028\u7387\uff0c\u6b63\u5e38\u7684\u62b1\u6028\u7387\u61c9\u8a72\u5c0f\u65bc1%\uff0c\u5982\u679c\u8d85\u904e1%\u4ee3\u8868\u62b1\u6028\u7387\u504f\u9ad8\u3002\u5982\u679c\u62b1\u6028\u7387\u904e\u9ad8\u53ef\u80fd\u6703\u5f71\u97ff\u90f5\u4ef6\u8072\u8b7d\uff0c\u8b93\u4f60\u7684\u4fe1\u4ef6\u5bb9\u6613\u88abISP\u8a55\u7b49\u70ba\u5783\u573e\u4fe1\u3002<\/li>\n<li>\u8f49\u63db\u7387 (Conversion rate)\uff1aEmail\u91cd\u8981\u7684\u529f\u80fd\u4fbf\u662f\u5275\u9020\u8f49\u63db\uff0c\u8b93\u6211\u5011\u5c07\u6f5b\u5728\u7684\u5ba2\u6236\u5f15\u5c0e\u81f3\u7db2\u7ad9\u8cfc\u8cb7\u5546\u54c1\u6216\u5b8c\u6210\u6211\u5011\u6240\u6307\u5b9a\u7684\u52d5\u4f5c\uff0c\u5982\u586b\u5beb\u670d\u52d9\u53cd\u994b\u554f\u5377\u4ee5\u512a\u5316\u672a\u4f86\u670d\u52d9\u7684\u5167\u5bb9\u3002\u6211\u5011\u53ef\u4ee5\u85c9\u7531\u5728Email\u4e2d\u7684\u9023\u7d50\u6216CTA\u6309\u9215\u88ab\u9ede\u64ca\u7684\u6b21\u6578\u4f86\u8a08\u7b97\u8f49\u63db\u6548\u7387\u3002<\/li>\n<li>\u6295\u8cc7\u5831\u916c\u7387(Return on investment\uff0cROI)\uff1a\u8a08\u7b97\u65b9\u5f0f\u70ba\u7e3d\u6536\u76ca-\u7e3d\u6210\u672c\/\u7e3d\u6210\u672c*100%\uff0c\u662f\u6700\u57fa\u672c\u8861\u91cfEmail\u884c\u92b7\u6210\u6548\u7684\u6307\u6a19\uff0c\u800c\u56e0\u70ba\u6bcf\u5bb6\u516c\u53f8\u7684\u7522\u54c1\u8a08\u7b97\u6536\u76ca\u3001\u6210\u672c\u7684\u65b9\u5f0f\u4e0d\u540c\uff0c\u6240\u4ee5\u9700\u8981\u96a8\u8457\u5be6\u969b\u60c5\u6cc1\u8abf\u6574\u3002<\/li>\n<\/ul>\n<p>\u800c\u9664\u4e86ROI\u4ee5\u5916\uff0c\u95b1\u8b80\u4fe1\u4ef6\u7684\u6642\u9593\u3001\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u8f49\u767c\u7387\u7b49\u90fd\u662f\u8a55\u4f30Email\u884c\u92b7\u7684\u6307\u6a19\uff0c\u6839\u64da\u6bcf\u4e00\u6a94Email\u884c\u92b7\u898f\u5283\u7684\u76ee\u7684\u95dc\u6ce8\u4e0d\u540c\u6307\u6a19\uff0c\u627e\u51fa\u512a\u5316\u7a7a\u9593\uff0cEmail\u884c\u92b7\u7684\u6210\u529f\u5c31\u80fd\u624b\u5230\u64d2\u4f86\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%81%9A%E5%A5%BD%E4%B8%83%E6%AD%A5%E9%A9%9F%EF%BC%8C%E6%88%91%E5%80%91%E8%88%87Email%E8%A1%8C%E9%8A%B7%E7%9A%84%E8%B7%9D%E9%9B%A2%E4%B8%8D%E5%86%8D%E6%98%AF%E5%95%8F%E9%A1%8C\"><\/span>\u505a\u597d\u4e03\u6b65\u9a5f\uff0c\u6211\u5011\u8207Email\u884c\u92b7\u7684\u8ddd\u96e2\u4e0d\u518d\u662f\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email\u884c\u92b7\u66fe\u6b77\u7d93\u904e\u9ad8\u5cf0\u53ca\u4f4e\u8c37\uff0c\u6700\u5f8c\u53c8\u91cd\u56de\u5927\u773e\u8996\u91ce\uff0c\u904e\u7a0b\u4e2d\u9760\u7684\u662f\u6cd5\u898f\u3001\u6280\u8853\u7684\u9032\u6b65\u8207\u76f8\u95dc\u884c\u92b7\u4eba\u54e1\u7684\u52aa\u529b\uff0c\u624d\u5f97\u4ee5\u6210\u70ba\u5275\u9020\u9ad8\u6548\u56de\u5831\u3001\u512a\u5316\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u7684\u884c\u92b7\u5de5\u5177\u3002<br \/>\n\u60f3\u505a\u597dEmail\u884c\u92b7\uff0c\u9700\u8981\u5148\u8a8d\u6e05Email\u662f\u518d\u884c\u92b7\u7684\u89d2\u8272\uff0c\u4ee5\u9577\u9060\u7684\u898f\u5283\u53ca\u5fc3\u614b\u7d93\u71df\uff0c\u4e26\u505a\u597d\u4ee5\u4e0a\u76847\u6b65\u74b0\u7bc0\uff0c\u6e1b\u5c11\u4fe1\u4ef6\u51fa\u73fe\u5728\u5783\u573e\u4fe1\u4ef6\u593e\u7684\u6a5f\u7387\uff0c\u624d\u80fd\u8b93Email\u884c\u92b7\u771f\u6b63\u80fd\u767c\u63ee\u6548\u7528\uff01<br \/>\n<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">??\u4e86\u89e3TigerFly EDM\u767c\u9001\u5de5\u5177<\/a><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u958b\u555fEmail\u884c\u92b7\u65b0\u7d00\u5143\uff0cawoo\u65b0\u670d\u52d9TigerFly\u91cd\u78c5\u767b\u5834<\/a><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email\u8a95\u751f\u768440\u5e74\u5f8c\uff0c\u6211\u5011\u9084\u5728\u4f7f\u7528\u8457Email\uff0c\u4e14Email\u4f7f\u7528\u8005\u6bcf\u5e74\u9084\u5448\u73fe\u7a69\u5b9a\u7684\u589e\u9577\u3002 \u6bcf\u4e00\u500b\u4eba\u5e73\u5747\u4e00\u5929 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-12625","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684 - awoo<\/title>\n<meta name=\"description\" content=\"Email\u884c\u92b7\u6b77\u4e45\u5f4c\u65b0\uff0c\u5728\u554f\u4e16\u768440\u5e74\u5f8c\uff0c\u4ecd\u88ab\u773e\u591a\u884c\u92b7\u4eba\u8a8d\u70ba\u662fROAS\u6700\u9ad8\u7684\u884c\u92b7\u5de5\u5177\u4e4b\u4e00\u3002\u5728\u5404\u9805\u6578\u4f4d\u5ee3\u544a\u8cbb\u7528\u9ad8\u6f32\u3001\u65b0\u6d41\u91cf\u53d6\u5f97\u56f0\u96e3\u7684\u73fe\u6cc1\u4e0b\uff0c\u96fb\u5546\u7d93\u71df\u8005\u4e5f\u5c0d\u5229\u7528EDM\u518d\u884c\u92b7\u63d0\u9ad8\u8f49\u63db\u7387\u3001\u56de\u8cfc\u7387\u8e8d\u8e8d\u6b32\u8a66\uff0c\u5982\u679c\u4f60\u9084\u4e0d\u77e5\u9053\u600e\u9ebc\u958b\u59cb\u505aEmail\u884c\u92b7\uff0c\u8acb\u53c3\u8003\u9019\u7bc7\u6587\u7ae0\u7684\u4e03\u6b65\u9a5f\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-7-steps\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684 - awoo\" \/>\n<meta property=\"og:description\" content=\"Email\u884c\u92b7\u6b77\u4e45\u5f4c\u65b0\uff0c\u5728\u554f\u4e16\u768440\u5e74\u5f8c\uff0c\u4ecd\u88ab\u773e\u591a\u884c\u92b7\u4eba\u8a8d\u70ba\u662fROAS\u6700\u9ad8\u7684\u884c\u92b7\u5de5\u5177\u4e4b\u4e00\u3002\u5728\u5404\u9805\u6578\u4f4d\u5ee3\u544a\u8cbb\u7528\u9ad8\u6f32\u3001\u65b0\u6d41\u91cf\u53d6\u5f97\u56f0\u96e3\u7684\u73fe\u6cc1\u4e0b\uff0c\u96fb\u5546\u7d93\u71df\u8005\u4e5f\u5c0d\u5229\u7528EDM\u518d\u884c\u92b7\u63d0\u9ad8\u8f49\u63db\u7387\u3001\u56de\u8cfc\u7387\u8e8d\u8e8d\u6b32\u8a66\uff0c\u5982\u679c\u4f60\u9084\u4e0d\u77e5\u9053\u600e\u9ebc\u958b\u59cb\u505aEmail\u884c\u92b7\uff0c\u8acb\u53c3\u8003\u9019\u7bc7\u6587\u7ae0\u7684\u4e03\u6b65\u9a5f\uff01\" \/>\n<meta property=\"og:url\" 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