{"id":12650,"date":"2019-08-26T09:47:38","date_gmt":"2019-08-26T01:47:38","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=12650"},"modified":"2022-07-20T00:53:26","modified_gmt":"2022-07-19T16:53:26","slug":"email-content-marketing-and-design-strategies","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/","title":{"rendered":"\u96fb\u5b50\u5831\u5167\u5bb9\u512a\u5316\uff0c4\u9762\u5411\u638c\u63e1EDM\u64b0\u5beb\u95dc\u9375"},"content":{"rendered":"<p>\u5728\u4e0a\u4e00\u7bc7 <a href=\"https:\/\/www.awoo.com.tw\/blog\/email-marketing-7-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-mail\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684<\/a>\u4e2d\uff0c\u91dd\u5c0d\u300cE-mail \u884c\u92b7\u5982\u4f55\u505a\uff1f\u300d\u5df2\u7d93\u6709\u4e86\u521d\u6b65\u7684\u4ecb\u7d39\uff0c\u4f46 E-mail \u884c\u92b7\u53ef\u4e0d\u53ea\u6709\u6280\u8853\u5c64\u9762\u7684\u554f\u984c\uff0c\u9084\u6709\u5167\u5bb9\uff01\u5408\u9069\u7684\u5167\u5bb9\u642d\u914d E-mail \u7684\u6b63\u78ba\u4f7f\u7528\uff0c\u300c\u5728\u5c0d\u7684\u6642\u9593\u5c07\u5c0d\u7684\u5167\u5bb9\u5bc4\u7d66\u5c0d\u7684\u4eba\u300d\uff0c\u80fd\u8b93 E-mail \u8d70\u5165\u6536\u4ef6\u8005\u7684\u5fc3\u3002<br \/>\n\u90f5\u4ef6\u670d\u52d9\u5546 Litmus \u7684<a href=\"https:\/\/litmus.com\/blog\/top-email-design-trends\" target=\"_blank\" rel=\"noopener noreferrer\">\u5831\u544a<\/a>\u4e2d\u4e5f\u63d0\u5230\uff1aE-mail \u6700\u91cd\u8981\u7684\u8a2d\u8a08\u8da8\u52e2\u5c31\u662f\u63d0\u4f9b\u5ba2\u88fd\u5316\u53ca\u591a\u5143\u7684\u5167\u5bb9\uff0c\u552f\u6709\u826f\u597d\u7684\u5167\u5bb9\u7522\u51fa\uff0c\u518d\u52a0\u4e0a E-mail \u7684\u8f14\u52a9\uff0c\u771f\u6b63\u7b26\u5408\u9700\u6c42\u7684\u90f5\u4ef6\u624d\u662f E-mail \u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\uff01<br \/>\n<a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt;\u7acb\u5373\u4e86\u89e3awoo\u65b0\u670d\u52d9\uff1aTigerFly \u518d\u884c\u92b7 EDM \u767c\u9001\u5de5\u5177<\/a><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#%E5%84%AA%E5%8C%96E-mail%E5%85%A7%E5%AE%B9%E7%9A%84%E5%9B%9B%E5%A4%A7%E8%A6%81%E9%BB%9E\" >\u512a\u5316E-mail\u5167\u5bb9\u7684\u56db\u5927\u8981\u9ede<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#%E9%96%8B%E4%BF%A1%E5%89%8D%E9%A0%90%E8%A6%BD%E8%B3%87%E8%A8%8A\" >\u958b\u4fe1\u524d\u9810\u89bd\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#%E5%91%88%E7%8F%BE%E5%8E%9F%E5%89%87\" >\u5448\u73fe\u539f\u5247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#%E5%A4%9A%E5%85%83%E5%85%A7%E5%AE%B9%E6%A0%BC%E5%BC%8F\" >\u591a\u5143\u5167\u5bb9\u683c\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#%E5%8A%9F%E8%83%BD%E6%80%A7\" >\u529f\u80fd\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/#E-mail%E8%A1%8C%E9%8A%B7%E4%B8%8D%E8%83%BD%E5%BF%BD%E7%95%A5%E7%9C%9F%E6%AD%A3%E5%90%B8%E5%BC%95%E4%BA%BA%E7%9A%84%E6%98%AF%E3%80%8C%E6%9C%89%E5%83%B9%E5%80%BC%E7%9A%84%E5%85%A7%E5%AE%B9%E3%80%8D\" >E-mail\u884c\u92b7\u4e0d\u80fd\u5ffd\u7565\u771f\u6b63\u5438\u5f15\u4eba\u7684\u662f\u300c\u6709\u50f9\u503c\u7684\u5167\u5bb9\u300d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96E-mail%E5%85%A7%E5%AE%B9%E7%9A%84%E5%9B%9B%E5%A4%A7%E8%A6%81%E9%BB%9E\"><\/span>\u512a\u5316E-mail\u5167\u5bb9\u7684\u56db\u5927\u8981\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9019\u908a\u7e3d\u7d50\u5167\u5bb9\u512a\u5316 4 \u5927\u9762\u5411\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%96%8B%E4%BF%A1%E5%89%8D%E9%A0%90%E8%A6%BD%E8%B3%87%E8%A8%8A\"><\/span>\u958b\u4fe1\u524d\u9810\u89bd\u8cc7\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>1. \u5bc4\u4ef6\u4eba\u540d\u7a31 (From Name\u3001From Label)<\/h4>\n<p>\u901a\u5e38\u6253\u958b\u4e00\u5c01\u4fe1\u4ef6\u6642\uff0c\u6700\u5148\u6ce8\u610f\u5230\u7684\u4fbf\u662f\u5bc4\u4ef6\u4eba\u59d3\u540d\uff0c\u6bd4\u8d77\u4f7f\u7528\u514d\u8cbb\u7684 Gmail\u3001Yahoo \u4fe1\u7bb1\uff0c\u4f7f\u7528\u5c08\u5c6c\u7684\u7db2\u57df\u5bc4\u4fe1\u4e26\u8a2d\u5b9a\u56fa\u5b9a\u7684\u5bc4\u4ef6\u540d\u7a31\uff0c\u6703\u7d66\u4eba\u66f4\u503c\u5f97\u4fe1\u8cf4\u7684\u611f\u89ba\uff0c\u4e5f\u6613\u65bc\u8b58\u5225\u5bc4\u4ef6\u4f86\u6e90\uff0c\u8b93\u6536\u4ef6\u8005\u66f4\u9858\u610f\u958b\u4fe1\u3002<br \/>\n\u5982 awoo \u96fb\u5b50\u5831\u7d71\u4e00\u4f7f\u7528\u6210\u9577\u99ed\u5ba2 007 \u4f5c\u70ba\u5bc4\u4ef6\u4eba\u540d\u7a31\u5bc4\u7d66\u6240\u6709\u6536\u4ef6\u8005\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2019-07-05-%E4%B8%8B%E5%8D%882.49.29.png\" alt=\"From name\" width=\"1294\" height=\"209\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">\u5716\u7247\u4f86\u6e90\uff1aawoo\u96fb\u5b50\u5831<\/span><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-marketing-7-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-mail\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684<\/a><\/p>\n<h4>2. \u4fe1\u4ef6\u4e3b\u65e8 (Subject Line)<\/h4>\n<p>\u9664\u4e86\u5bc4\u4ef6\u4eba\u540d\u7a31\uff0c\u4e3b\u65e8\u662f\u591a\u6578\u4eba\u6c7a\u5b9a\u662f\u5426\u6253\u958b\u4e00\u5c01\u4fe1\u4ef6\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u800c\u597d\u7684\u4e3b\u65e8\u8981\u5177\u5099\u4ec0\u9ebc\u689d\u4ef6\u5462\uff1f<\/p>\n<ul>\n<li>\u7c21\u77ed\uff1a<br \/>\n\u4e00\u500b\u4eba\u6c7a\u5b9a\u662f\u5426\u6253\u958b\u4fe1\u4ef6\u901a\u5e38\u53ea\u9700\u8981\u5e7e\u79d2\u9418\u7684\u6642\u9593\uff0c\u6240\u4ee5\u900f\u904e\u5438\u775b\u7684\u4e3b\u65e8\u6293\u4f4f\u6536\u4ef6\u8005\u7684\u6ce8\u610f\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/the-really-good-guide-to-email-design-bonus-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%B8%BB%E6%97%A8-%E7%B0%A1%E7%9F%AD.jpg\" alt=\"\" width=\"690\" height=\"412\" \/><\/a><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/the-really-good-guide-to-email-design-bonus-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 10pt;\">\u5716\u7247\u4f86\u6e90\uff1aCampaignMonitor\u201cThe Really Good Guide to Email Design (+ Bonus Checklist)\u201c<\/span><\/a><\/p>\n<ul>\n<li>\u6578\u5b57\u5316\uff1a<br \/>\n\u52a0\u5165\u6578\u5b57\u7684\u4e3b\u65e8<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/getting-started-with-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u64da\u7d71\u8a08<\/a>\u53ef\u4ee5\u5e36\u4f86\u66f4\u597d\u7684\u958b\u4fe1\u7387\u6216\u56de\u8986\u7387\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/getting-started-with-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%B8%BB%E6%97%A8-%E6%95%B8%E5%AD%97%E5%8C%96.png\" alt=\"\" width=\"675\" height=\"328\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/getting-started-with-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aCampaignMonitor\u201cThe Complete Email Marketing Guide for Beginners\u201c<\/a><\/span><\/p>\n<ul>\n<li>\u76ee\u7684\u660e\u78ba\uff1a<\/li>\n<\/ul>\n<p>\u5982\u4fe1\u4ef6\u5167\u5bb9\u662f\u4fc3\u92b7\u6d3b\u52d5\u3001\u6d3b\u52d5\u4ecb\u7d39\u3001\u8cc7\u6599\u78ba\u8a8d\u7b49\uff0c\u80fd\u8b93\u4eba\u4e00\u773c\u770b\u904e\u53bb\u5c31\u4e86\u89e3\u7684\u4e3b\u65e8\u6703\u8b93\u4f7f\u7528\u8005\u66f4\u9858\u610f\u958b\u4fe1\u3002<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/modern-guidebook-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%B8%BB%E6%97%A8%E6%98%8E%E7%A2%BA.png\" alt=\"\" width=\"356\" height=\"160\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/modern-guidebook-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aThe Modern Guidebook to Email Marketing<\/a><\/p>\n<h4>3. \u9810\u89bd\u5167\u5bb9(preheader)<\/h4>\n<p>\u9810\u89bd\u5167\u5bb9\u662f\u9664\u4e86\u5bc4\u4ef6\u4eba\u540d\u7a31\u3001\u4e3b\u65e8\u5f8c\uff0c\u6700\u5bb9\u6613\u88ab\u6536\u4ef6\u8005\u6ce8\u610f\u5230\u7684\u90e8\u5206\uff0c\u7528\u4f86\u88dc\u5145\u4e3b\u65e8\uff0c\u4e5f\u662f\u5f71\u97ff\u958b\u4fe1\u7684\u91cd\u8981\u56e0\u7d20\u3002\u597d\u7684\u9810\u89bd\u5167\u5bb9\u8981\u5305\u542b\u5e7e\u500b\u8981\u4ef6\uff1a<br \/>\n<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/06\/the-anatomy-of-an-effective-email\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E9%A0%90%E8%A6%BD%E6%96%87%E5%AD%97.png\" alt=\"Preheader is important for E-mail marketing.\" width=\"538\" height=\"436\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2015\/11\/the-anatomy-of-an-effective-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aCampaignMonitor\u201cThe Anatomy of an Effective Email<\/a><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">\u7c21\u77ed\uff1a\u8ddf\u4e3b\u65e8\u4e00\u6a23\uff0c\u5feb\u901f\u6293\u4f4f\u8b80\u8005\u7684\u6ce8\u610f\u529b\u662f\u9996\u8981\u539f\u5247\u3002<\/span><\/li>\n<li>\u500b\u4eba\u5316\u8a0a\u606f\uff1a\u5982\u52a0\u5165\u59d3\u540d\u3002<\/li>\n<li>\u4e86\u89e3\u90f5\u4ef6\u670d\u52d9\u5546\u662f\u5426\u652f\u63f4\u986f\u793a\u9810\u89bd\u6587\u5b57\u3002<\/li>\n<li>\u8003\u616e\u65b0\u79d1\u6280\u7684\u5f71\u97ff\uff0c\u4f8b\u5982 2018 \u5e74\u5e95\uff0cAmazon \u5ba3\u4f48\u5b83\u7684\u8a9e\u97f3\u52a9\u7406 Alexa \u672a\u4f86\u652f\u63f4\u7684\u65b0\u529f\u80fd\u5305\u542b\uff1a\u95b1\u8b80\u90f5\u4ef6\u3002Alexa \u6703\u544a\u77e5\u904e\u53bb 24 \u5c0f\u6642\u672a\u8b80\u7684\u90f5\u4ef6\u6578\u91cf\u53ca\u91cd\u8981\u90f5\u4ef6\u6578\u91cf\uff0c\u4e14\u6703\u5538\u51fa\u5bc4\u4ef6\u8005\u7684\u59d3\u540d\u8207\u4e3b\u65e8\uff0c\u5e6b\u52a9\u4f7f\u7528\u8005\u5224\u5225\u5982\u4f55\u8655\u7406\u9019\u4e9b\u90f5\u4ef6\u3002\u76ee\u524d Alexa \u80fd\u505a\u7684\u52d5\u4f5c\u50c5\u5305\u542b\uff1a\u95b1\u8b80\u3001\u56de\u8986\u3001\u522a\u9664\u3001\u4fdd\u5b58\u3001\u8df3\u904e\u63db\u4e0b\u4e00\u5c01\u4fe1\u4ef6\u95b1\u8b80\uff0c\u4f46\u5c1a\u672a\u652f\u6301\u95b1\u8b80\u5716\u7247\u6a94\u6848\u3001\u5c07\u4fe1\u4ef6\u6a19\u8a3b\u70ba\u5783\u573e\u4fe1\u3001\u64b0\u5beb\u65b0\u90f5\u4ef6\u7b49\u529f\u80fd\uff0c\u57f7\u5f97\u6ce8\u610f\u7684\u662f\uff0cAlexa \u9047\u5230\u592a\u9577\u7684\u4fe1\u4ef6\uff0c\u6703\u5148\u5538\u51fa\u4e00\u6bb5\u4fe1\u4ef6\u5167\u5bb9\u5f8c\u4f30\u7b97\u9700\u8981\u5168\u90e8\u95b1\u8b80\u5b8c\u6210\u7684\u6642\u9593\uff0c\u518d\u4ea4\u7d66\u4f7f\u7528\u8005\u6c7a\u5b9a\u5f8c\u7e8c\u7684\u64cd\u4f5c\u884c\u70ba\uff0c\u5118\u7ba1\u73fe\u5728\u4f7f\u7528\u8a9e\u97f3\u8b80\u4fe1\u7684\u529f\u80fd\u9084\u4f54\u5c11\u6578\uff0c\u4f46\u8d8a\u4f86\u8d8a\u591a\u9019\u6a23\u7684\u79d1\u6280\u5e36\u5165 E-mail \u884c\u92b7\u9818\u57df\u5f8c\uff0c\u64b0\u5beb\u90f5\u4ef6\u6642\u66f4\u9700\u8981\u6ce8\u610f\u54ea\u4e9b\u4fe1\u4ef6\u5167\u5bb9\u662f\u53ef\u4ee5\u300c\u771f\u6b63\u50b3\u9054\u300d\u7d66\u6536\u4ef6\u8005\u7684\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%91%88%E7%8F%BE%E5%8E%9F%E5%89%87\"><\/span>\u5448\u73fe\u539f\u5247<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>4. \u4e3b\u984c\u6e05\u6670\u660e\u78ba<\/h4>\n<p>\u5343\u842c\u4e0d\u8981\u60f3\u5728\u4e00\u5c01\u4fe1\u4ef6\u88e1\u9762\u50b3\u905e\u592a\u591a\u8cc7\u8a0a\uff0c\u6703\u8b93\u4eba\u66f4\u5bb9\u6613\u653e\u68c4\u95b1\u8b80\uff0c\u4e5f\u6703\u641e\u4e0d\u6e05\u695a\u6240\u8981\u50b3\u905e\u7684\u6838\u5fc3\u8a0a\u606f\u662f\u4ec0\u9ebc\u3002E-mail \u884c\u92b7\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u7684\u884c\u92b7\u8a08\u5283\uff0c\u6839\u64da\u6536\u4ef6\u8005\u53cd\u994b\u7684\u884c\u70ba\u518d\u8abf\u6574\u63a5\u4e0b\u4f86\u7684\u8a08\u5283\u5bc4\u51fa\u5c0d\u61c9\u7684\u5167\u5bb9\u66f4\u80fd\u63d0\u5347\u5f8c\u7e8c\u7684\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u6210\u6548\u3002<\/p>\n<h4>5. \u904a\u6232\u5316 (Gamification) \u7684\u8a2d\u8a08<\/h4>\n<p>\u904a\u6232\u5316\u7684\u8a2d\u8a08\u662f\u904b\u7528\u904a\u6232\u7684\u7b56\u7565\u53ca\u65b9\u6cd5\u5230\u975e\u904a\u6232\u9818\u57df\u7684\u7522\u696d\u4e2d\uff0c\u80fd\u589e\u52a0\u4e92\u52d5\u6027\u53ca\u53c3\u8207\u611f\uff0c\u50cf\u662f\u661f\u5df4\u514b\u661f\u79ae\u7a0b\u6703\u54e1\u56de\u994b\u5236\u5ea6\u30017-11 \u4fbf\u5229\u5546\u5e97\u96c6\u9ede\u514c\u63db\u6d3b\u52d5\u7b49\uff0c\u5728 E-mail \u884c\u92b7\u4e2d\u63a1\u7528\u904a\u6232\u5316\u7684\u8a2d\u8a08\u53ef\u4ee5\u4fc3\u4f7f\u6536\u4ef6\u8005\u6709\u66f4\u5f37\u7684\u8a98\u56e0\u95dc\u6ce8\u6b64\u5c01\u4fe1\u4ef6\uff0c\u6fc0\u5316\u66f4\u591a\u7684\u53c3\u8207\uff0c\u800c\u5bc4\u4ef6\u8005\u4e5f\u80fd\u5f9e\u4e2d\u4e86\u89e3\u6536\u4ef6\u8005\u7684\u884c\u70ba\u6578\u64da\u4e26\u904b\u7528\u5728\u4e0b\u4e00\u6b21\u7684 E-mail \u884c\u92b7\u8a08\u5283\u4e2d\u3002<br \/>\n\u5982 Gmail \u5728\u65b0\u6703\u54e1\u8a3b\u518a\u4fe1\u7bb1\u5f8c\u63d0\u9192\u9084\u6709\u591a\u5c11\u201c\u4efb\u52d9\u201d\u6c92\u6709\u5b8c\u6210\u5c31\u662f\u4e00\u7a2e\u904a\u6232\u5316\u7684\u8a2d\u8a08\u3002<br \/>\n<a href=\"https:\/\/emailmonks.com\/blog\/email-design\/gamification-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gamification.png\" alt=\"gamification for E-mail marketing.\" width=\"855\" height=\"149\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/emailmonks.com\/blog\/email-design\/gamification-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/emailmonks.com\/blog\/email-design\/gamification-email-marketing\/<\/a><\/span><\/p>\n<p>\u904a\u6232\u5316\u7684\u8a2d\u8a08\u5efa\u8b70\uff1a<\/p>\n<ul>\n<li>\u9700\u8a2d\u5b9a\u734e\u52f5 (Reward) \u6a5f\u5236\u3002<\/li>\n<li>\u7c21\u55ae\u660e\u77ad\u7684\u64cd\u4f5c\u65b9\u5f0f\uff1a<br \/>\n\u5373\u4f7f\u52a0\u5165\u4e86\u904a\u6232\u5316\u7684\u8a2d\u8a08\uff0c\u4e5f\u8981\u6ce8\u610f\u64cd\u4f5c\u65b9\u5f0f\u5c0d\u65bc\u6536\u4ef6\u8005\u662f\u5426\u7c21\u55ae\u597d\u4e0a\u624b\u624d\u4e0d\u6703\u8b93\u6536\u4ef6\u8005\u4e0d\u8010\u7169\u3002<\/li>\n<li>\u914d\u5408\u4fe1\u4ef6\u4e3b\u8ef8\u8a2d\u8a08\u6545\u4e8b\u53ca\u4e92\u52d5\u904a\u6232\u3002<\/li>\n<li>\u5faa\u5e8f\u6f38\u9032\u7684\u95dc\u5361\u3002<\/li>\n<li>\u53ef\u4ee5\u8b93\u53c3\u8207\u8005\u5f97\u5230\u5373\u6642\u6027\u7684\u53cd\u994b\uff0c\u4f8b\u5982\u53c3\u8207\u8005\u53ef\u4ee5\u77e5\u9053\u76ee\u524d\u5df2\u5b8c\u6210\u7684\u9032\u5ea6\u3001\u5269\u9918\u672a\u5b8c\u6210\u7684\u9032\u5ea6\u7b49\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E5%85%83%E5%85%A7%E5%AE%B9%E6%A0%BC%E5%BC%8F\"><\/span>\u591a\u5143\u5167\u5bb9\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>6. \u5373\u6642\u6027\u5167\u5bb9 (Live Content)<\/h4>\n<p>\u5373\u6642\u6027\u5167\u5bb9\u6307\u7684\u662f\u6536\u4ef6\u8005\u80fd\u6839\u64da\u4ed6\u958b\u4fe1\u6642\u9593\u6216\u6240\u8655\u7684\u5730\u9ede\u7b49\u4e0d\u540c\u8b8a\u6578\u800c\u7372\u5f97\u4e0d\u4e00\u6a23\u7684\u8cc7\u8a0a\uff0c\u50cf\u9019\u6a23\u95dc\u9023\u5ea6\u9ad8\u4e14\u5373\u6642\u7684\u8cc7\u8a0a\u53ef\u4ee5\u63d0\u9ad8 E-amil \u884c\u92b7\u7684\u7cbe\u6e96\u5ea6\uff0c\u800c\u5373\u6642\u6027\u5167\u5bb9\u7684\u7279\u6b8a\u4e4b\u8655\u5728\u65bc\uff0c\u7576\u6536\u4ef6\u8005\u958b\u4fe1\u7684\u540c\u6642\uff0c\u4fe1\u4ef6\u5167\u5bb9\u624d\u6703\u4f9d\u64da\u6307\u5b9a\u7684\u8b8a\u6578\u800c\u6539\u8b8a\uff0c\u4ee5\u4e0b\u662f\u5e7e\u7a2e\u53ef\u4ee5\u64cd\u4f5c\u7684\u8b8a\u6578\uff1a<\/p>\n<ul>\n<li>\u6536\u4ef6\u8005\u7684\u6240\u5728\u5730<\/li>\n<li>\u6536\u4ef6\u8005\u7684\u6240\u5728\u5730\u7684\u6c23\u5019<\/li>\n<li>\u6536\u4ef6\u8005\u6240\u4f7f\u7528\u7684\u88dd\u7f6e<\/li>\n<li>\u6536\u4ef6\u8005\u958b\u4fe1\u7684\u6642\u9593\u9ede<\/li>\n<li>\u6536\u4ef6\u8005\u904e\u5f80\u7684\u4e92\u52d5\u5167\u5bb9\uff0c\u5982\u8cfc\u8cb7\u3001\u700f\u89bd\u7d00\u9304\u7b49<\/li>\n<\/ul>\n<p>\u4f8b\u5982\u6211\u5011\u53ef\u4ee5\u5728\u4fe1\u4ef6\u4e2d\u8a2d\u5b9a\u4fc3\u92b7\u7684\u5012\u6578\u8a08\u6642\u52d5\u756b\uff0c\u8b93\u6536\u4ef6\u8005\u4e0d\u7ba1\u4ec0\u9ebc\u6642\u5019\u958b\u4fe1\u90fd\u53ef\u4ee5\u77e5\u9053\u4fc3\u92b7\u7684\u671f\u9650\uff0c\u6b64\u5916\uff0c\u52a0\u5165\u5012\u6578\u8a08\u6642\u80fd\u8b93\u4eba\u66f4\u6709\u7dca\u8feb\u611f\uff0c\u5bb9\u6613\u4fc3\u6210\u8f49\u63db\u3002\u56e0\u70ba\u4fe1\u4ef6\u7684\u884c\u92b7\u9031\u671f\u8f03\u9577\uff0c\u7576\u6536\u4ef6\u8005\u904e\u4e86\u6642\u9593\u624d\u6253\u958b\u4fe1\u4ef6\uff0c\u53ef\u80fd\u6703\u7372\u5f97\u904e\u671f\u7684\u8cc7\u8a0a\u800c\u7522\u751f\u8ca0\u9762\u7684\u60c5\u7dd2\uff0c\u6240\u4ee5\uff0c\u52a0\u5165\u5373\u6642\u6027\u5167\u5bb9\u80fd\u5e6b\u52a9\u6211\u5011\u63d0\u5347 E-mail \u884c\u92b7\u7684\u6210\u6548\u3002<br \/>\n<a href=\"https:\/\/www.enchantagency.com\/blog\/best-dynamic-email-marketing-tools-for-retailers\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/fresh-relevance-email-personalisation-live-content-tool.png\" alt=\"live content is important for E-mail marketing.\" width=\"373\" height=\"377\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.enchantagency.com\/blog\/best-dynamic-email-marketing-tools-for-retailers\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aenchant&#8221;5 of the Most Effective Live Content Email Marketing Tools&#8221;<\/a><\/p>\n<h4>7. \u4f7f\u7528\u52d5\u756b\u3001\u5f71\u7247\u7b49\u52d5\u614b\u8996\u89ba\u8a2d\u8a08\u5143\u7d20<\/h4>\n<p>\u591a\u4f7f\u7528\u52d5\u756b\u3001\u5f71\u7247\u7b49\u52d5\u614b\u5143\u7d20\u4f86\u589e\u52a0\u4e92\u52d5\u6027\uff0c\u53ef\u6709\u52a9\u65bc\u63d0\u5347\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u7b49\u6210\u6548\uff0c\u4f46\u9700\u8981\u7279\u5225\u6ce8\u610f\u6a94\u6848\u683c\u5f0f\u53ca\u6a94\u6848\u5927\u5c0f\uff0c\u4ee5\u514d\u88ab\u90f5\u4ef6\u670d\u52d9\u5546\u5224\u5225\u6210\u5783\u573e\u4fe1\u4ef6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8A%9F%E8%83%BD%E6%80%A7\"><\/span>\u529f\u80fd\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>8. CTA(Call-To-Action\uff09<\/h4>\n<p>CTA \u7528\u4f86\u6307\u5f15\u6536\u4ef6\u8005\u9ede\u64ca\u7372\u53d6\u4fc3\u92b7\u6298\u6263\u6216\u662f\u524d\u5f80\u8cfc\u8cb7\u5e73\u53f0\u4e0b\u55ae\uff0c\u7576\u4f60\u5728\u8a2d\u8a08 CTA \u6642\u53ef\u4ee5\u6ce8\u610f\uff1a<\/p>\n<ul>\n<li>\u76ee\u7684\u660e\u78ba\uff1a\u8981\u8b93\u6536\u4ef6\u8005\u9ede\u64ca\u4f86\u7372\u5f97\u8cc7\u6e90\u4e0b\u8f09\u9023\u7d50\uff0c\u6216\u662f\u7372\u5f97\u7db2\u7ad9\u8cfc\u7269\u7684\u512a\u60e0\u5238\uff0c\u9700\u8981\u4f9d\u64da\u4e0d\u540c\u76ee\u7684\u63d0\u4f9b\u5177\u6709\u5438\u5f15\u529b\u7684\u8a98\u56e0\u8b93\u4eba\u5011\u9858\u610f\u9ede\u64ca CTA \u9023\u7d50\u3002<\/li>\n<li>\u6309\u9215\u8a2d\u8a08\uff1a\u8981\u8b93 CTA \u6210\u70ba\u6700\u80fd\u88ab\u805a\u7126\u7684\u7126\u9ede\uff0c\u4f8b\u5982\u984f\u8272\u9bae\u660e\u6216\u662f\u6d6e\u52d5\u7684\u8a2d\u8a08\uff0c\u90fd\u80fd\u5920\u66f4\u5438\u5f15\u6536\u4ef6\u8005\u3002<\/li>\n<li>\u5c3a\u5bf8\u5927\u5c0f\uff1a<a href=\"http:\/\/touchlab.mit.edu\/publications\/2003_009.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u6839\u64da MIT \u7684\u7814\u7a76<\/a>\uff0cCTA \u6bd4\u8f03\u63a8\u85a6\u7684\u5c3a\u5bf8\u662f\u5bec\u5ea6 20mm \u6216\u662f 57 \u50cf\u7d20\uff0c\u76f4\u89c0\u4f86\u8aaa\uff0c\u5c31\u662f\u6839\u64da\u4e0d\u540c\u88dd\u7f6e\u5927\u5c0f\uff0c\u8a2d\u8a08\u51fa\u80fd\u5920\u8b93\u4eba\u300c\u5bb9\u6613\u9ede\u64ca\u300d\u7684\u5c3a\u5bf8\u3002<\/li>\n<\/ul>\n<h4>9. \u53d6\u6d88\u8a02\u95b1<\/h4>\n<p>E-mail \u884c\u92b7\u662f\u4e00\u7a2e\u8a31\u53ef\u5f0f\u884c\u92b7 (Permission Marketing)\uff0c\u6536\u4ef6\u8005\u6709\u6b0a\u5229\u9078\u64c7\u6536\u5230\u4fe1\u4ef6 (Opt-in) \u6216\u53d6\u6d88\u8a02\u95b1 (Opt-out)\uff0c\u63d0\u4f9b\u9069\u5ea6\u7684\u81ea\u4e3b\u6b0a\u80fd\u6e1b\u5c11\u62b1\u6028\u53ca\u7121\u6548\u5bc4\u4fe1\u904e\u7a0b\uff0c\u884c\u92b7\u4eba\u54e1\u4e5f\u80fd\u5920\u900f\u904e\u76f8\u95dc\u6578\u64da\u4e86\u89e3\u884c\u92b7\u7684\u6210\u6548\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-mail%E8%A1%8C%E9%8A%B7%E4%B8%8D%E8%83%BD%E5%BF%BD%E7%95%A5%E7%9C%9F%E6%AD%A3%E5%90%B8%E5%BC%95%E4%BA%BA%E7%9A%84%E6%98%AF%E3%80%8C%E6%9C%89%E5%83%B9%E5%80%BC%E7%9A%84%E5%85%A7%E5%AE%B9%E3%80%8D\"><\/span>E-mail\u884c\u92b7\u4e0d\u80fd\u5ffd\u7565\u771f\u6b63\u5438\u5f15\u4eba\u7684\u662f\u300c\u6709\u50f9\u503c\u7684\u5167\u5bb9\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u884c\u92b7\u5de5\u5177\u4e0d\u65b7\u66f4\u8fed\u7684\u60c5\u6cc1\u4e0b\uff0c<a href=\"https:\/\/litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">E-mail \u4ecd\u662f\u4e00\u7a2e\u80fd\u5275\u9020\u9ad8 ROI \u7684\u884c\u92b7\u5229\u5668<\/a>\uff0c\u9664\u4e86\u6ce8\u610f\u767c\u4fe1\u5e73\u53f0\u7b49\u6280\u8853\u5c64\u9762\u7684\u554f\u984c\u4ee5\u5916\uff0c\u7528\u5fc3\u7d93\u71df\u5167\u5bb9\uff0c\u5e36\u4f86\u66f4\u591a\u53d7\u5171\u9cf4\u7684\u6536\u4ef6\u8005\u5275\u9020\u66f4\u591a\u92b7\u552e\u6a5f\u6703\uff0c\u662f\u884c\u92b7\u4eba\u5728\u638c\u63e1 E-mail\u884c\u92b7 \u9700\u8981\u6ce8\u610f\u7684\u8ab2\u984c\uff01\u5982\u679c\u60f3\u4e86\u89e3\u66f4\u591a Email \u884c\u92b7\u66f4\u591a\u5be6\u7528\u5167\u5bb9\uff0c\u6b61\u8fce\u8a02\u95b1 awoo \u884c\u92b7\u96fb\u5b50\u5831\uff0c\u4e26<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7acb\u5373\u4e86\u89e3TigerFly EDM\u767c\u9001\u5de5\u5177<\/a><strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong>\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/opt-in-email-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Single or Double Opt-in\uff1f\u8a31\u53ef\u5f0f\u884c\u92b7\u8b93\u4f60\u7684Email\u66f4\u6709\u6548\uff01<\/a><br \/>\n<a href=\"https:\/\/event.awoo.com.tw\/email-marketing-data-and-strategy-book\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16385\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/08\/\u6578\u64da\u96fb\u5b50\u66f8-4-1.jpg\" alt=\"\" width=\"596\" height=\"348\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4e0a\u4e00\u7bc7 E-mail\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684\u4e2d\uff0c\u91dd\u5c0d\u300cE-mail \u884c\u92b7\u5982\u4f55\u505a\uff1f\u300d\u5df2\u7d93\u6709\u4e86 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-12650","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u96fb\u5b50\u5831\u5167\u5bb9\u512a\u5316\uff0c4\u9762\u5411\u638c\u63e1EDM\u64b0\u5beb\u95dc\u9375<\/title>\n<meta name=\"description\" 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