{"id":12695,"date":"2019-07-16T08:24:13","date_gmt":"2019-07-16T00:24:13","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=12695"},"modified":"2024-09-18T11:56:38","modified_gmt":"2024-09-18T03:56:38","slug":"google-analytics-for-owner","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-for-owner\/","title":{"rendered":"\u627e\u51fa\u95dc\u9375\u6d1e\u5bdf\uff0c\u5ee3\u544a\u4e3b\u5fc5\u770b\u7684Google Analytics\u4e09\u5927\u5831\u8868"},"content":{"rendered":"<p>\u96a8\u8457\u4eca\u65e5\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u70ba\u7684\u8f49\u8b8a\uff0c\u6108\u4f86\u6108\u591a\u4eba\u7fd2\u6163\u5728\u7db2\u8def\u4e0a\u67e5\u8a62\u89e3\u6c7a\u65b9\u6848\u6216\u5546\u54c1\uff0c\u5404\u96fb\u5546\u54c1\u724c\u7121\u4e0d\u7d1b\u7d1b\u6295\u5165\u5927\u91cf\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u5e0c\u671b\u80fd\u5728\u7b2c\u4e00\u6642\u9593\u63a5\u89f8\u5230\u6f5b\u5728\u6d88\u8cbb\u8005\u3002\u64f4\u5927\u89f8\u53ca\u7b97\u662f\u7b2c\u4e00\u6b65\uff0c\u63d0\u5347\u66f4\u5927\u91cf\u7684\u6d41\u91cf\u9032\u5165\u6211\u5011\u7684\u5b98\u7db2\uff0c\u66f4\u91cd\u8981\u7684\u662f\u8b93\u9019\u4e9b\u6d88\u8cbb\u8005\u80fd\u5728\u6211\u5011\u7db2\u7ad9\u4e0a\u5b8c\u6210\u6211\u5011\u5e0c\u671b\u9054\u5230\u7684\u76ee\u6a19\uff0c\u5982\u8aee\u8a62\u9810\u7d04\u3001\u8a02\u95b1\u96fb\u5b50\u5831\u3001\u7dda\u4e0a\u8cfc\u7269\u7b49\uff0c\u5982\u4f55\u540c\u6642\u517c\u9867\u6d41\u91cf\u53ca\u7db2\u7ad9\u5167\u7684\u76ee\u6a19\u8f49\u63db\u7387\u4f86\u9054\u5230\u5168\u65b9\u4f4d\u6210\u6548\u7684\u63d0\u5347\uff0c\u900f\u904eGA\u7684\u4e09\u5927\u57fa\u790e\u5831\u8868\u2014\u2014\u958b\u767c\u3001\u884c\u70ba\u3001\u8f49\u63db\u5831\u8868\uff0c\u5e6b\u52a9\u6211\u5011\u300c\u5feb\u3001\u72e0\u3001\u6e96\u300d\u5730\u5f9e\u88e1\u9762\u627e\u51fa\u591a\u7a2e\u5be6\u7528\u4e14\u53ef\u57f7\u884c\u8abf\u6574\u7684\u6578\u64da\u6d1e\u898b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-for-owner\/#%E4%B8%80%E3%80%81%E5%AE%A2%E6%88%B6%E9%96%8B%E7%99%BC%E5%A0%B1%E8%A1%A8\" >\u4e00\u3001\u5ba2\u6236\u958b\u767c\u5831\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-for-owner\/#%E4%BA%8C%E3%80%81%E8%A1%8C%E7%82%BA%E5%A0%B1%E8%A1%A8\" >\u4e8c\u3001\u884c\u70ba\u5831\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-for-owner\/#%E4%B8%89%E3%80%81%E8%BD%89%E6%8F%9B%E5%A0%B1%E8%A1%A8\" >\u4e09\u3001\u8f49\u63db\u5831\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics-for-owner\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%AE%A2%E6%88%B6%E9%96%8B%E7%99%BC%E5%A0%B1%E8%A1%A8\"><\/span>\u4e00\u3001\u5ba2\u6236\u958b\u767c\u5831\u8868<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<dl id=\"attachment_12890\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA%E5%AE%A2%E6%88%B6%E9%96%8B%E7%99%BC%E5%A0%B1%E8%A1%A8.jpg\" alt=\"\" width=\"800\" height=\"219\" \/><\/dt>\n<dd>\u5716\u7247\u4f86\u6e90\uff1aGA Demo Account &#8211; Google Merchandise Store<\/dd>\n<\/dl>\n<\/div>\n<p>\u5ba2\u6236\u958b\u767c\u5831\u8868\u6bd4\u8f03\u7c21\u6613\u7684\u8aaa\u660e\uff0c\u4e3b\u8981\u5c31\u662f\u5728\u8a18\u9304\u6709\u95dc\u65bc\u6d88\u8cbb\u8005\u9032\u5165\u7db2\u7ad9\u300c\u6d41\u91cf\u300d\u7684\u4e00\u5207\u5927\u5c0f\u4e8b\uff0c\u6700\u5e38\u770b\u7684\u901a\u5e38\u662f\u300c\u4f86\u6e90\/\u5a92\u4ecb\u300d\u5831\u8868\uff0c\u53ef\u4ee5\u4e00\u76ee\u77ad\u7136\u5730\u89c0\u5bdf\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u65bc\u90a3\u4e9b\u7ba1\u9053\uff0c\u5982\u76f4\u63a5\u586b\u5beb\u7db2\u5740\u3001Google\u81ea\u7136\u641c\u5c0b\u3001\u95dc\u9375\u5b57\u5ee3\u544a\u3001Facebook\u9023\u7d50\u3001IG\u9023\u7d50\u3001LINE@\u9023\u7d50\u6216\u806f\u76df\u884c\u92b7\u9023\u7d50\u7b49\uff0c\u900f\u904e\u5e73\u6642\u5916\u90e8\u9023\u7d50\u7684\u826f\u597d\u7ba1\u7406\uff0c\u8a2d\u5b9a\u597d\u660e\u78ba\u6613\u8b80\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm\/\">UTM\u8ffd\u8e64\u78bc<\/a>\u53ca\u4e32\u63a5Google Ads\u5ee3\u544a\u5e33\u6236\uff0c\u5c31\u53ef\u4ee5\u5728\u5831\u8868\u4e2d\u7d93\u9b06\u770b\u5230\u76f8\u95dc\u6578\u64da\uff0c\u800c\u7576\u6211\u5011\u6709\u9019\u4e9b\u8cc7\u8a0a\u5f8c\u901a\u5e38\u53ef\u4ee5\u627e\u51fa\u4e00\u4e9b\u6d1e\u898b\uff1b\u6216\u662f\u53c3\u8003\u9019\u7bc7\u77ad\u89e3<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/acquisition-overview-all-traffic\/\">\u5ba2\u6236\u958b\u767c\u5831\u8868\u7684\u57fa\u672c\u4ecb\u7d39<\/a>\u3002<\/p>\n<ul>\n<li>\u6d41\u91cf\u4f86\u6e90\u4f54\u6bd4<br \/>\n\u53ef\u4ee5\u77e5\u9053\u6211\u5011\u7684\u7db2\u7ad9\u6d41\u91cf\u7d50\u69cb\uff0c\u4e26\u601d\u8003\u76ee\u524d\u5404\u7ba1\u9053\u7684\u6bd4\u4f8b\u662f\u5426\u5065\u5eb7\uff0c\u5982\u767e\u5206\u4e4b\u4e5d\u5341\u662f\u4f86\u81ea\u67d0\u55ae\u4e00\u7ba1\u9053\u6216\u8a31\u5c31\u662f\u76f8\u5c0d\u5371\u96aa\u7684\u72c0\u614b\uff0c\u5982\u679c\u6709\u4e00\u5929\u8a72\u7ba1\u9053\u5e73\u53f0\u7684\u6f14\u7b97\u6cd5\u8abf\u6574\u6216\u662f\u5ee3\u544a\u6210\u672c\u63d0\u5347\uff0c\u5c31\u6703\u5c0d\u6211\u5011\u7684\u6d41\u91cf\u9020\u6210\u5f88\u5927\u7684\u5f71\u97ff\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u96de\u86cb\u4e0d\u8a72\u653e\u5728\u540c\u4e00\u500b\u7c43\u5b50\u3002\u5982\u679c\u4e0d\u77e5\u9053\u4e00\u958b\u59cb\u4ec0\u9ebc\u6a23\u7684\u6d41\u91cf\u6bd4\u4f8b\u662f\u6b63\u5e38\u7684\uff0c\u6216\u8a31\u53ef\u4ee5\u505a\u505a\u7c21\u6613\u7684<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-competitor-analysis\/\">\u7af6\u722d\u8005\u5206\u6790<\/a>\uff0c\u7528\u514d\u8cbb\u5de5\u5177\u67e5\u770b\u7af6\u722d\u5c0d\u624b\u90fd\u662f\u4f9d\u9760\u4ec0\u9ebc\u65b9\u5f0f\u5f15\u6d41\uff0c\u53c3\u8003\u5c0d\u624b\u5728\u67d0\u4e00\u4e9b\u7ba1\u9053\u4e0a\u9762\u7684\u6295\u8cc7\u4f48\u5c40\uff0c\u6216\u662f\u767c\u73fe\u4e00\u584a\u85cd\u6d77\u662f\u7af6\u54c1\u9084\u6c92\u6709\u6295\u5165\u7684\u5730\u65b9\u4f86\u505a\u7d93\u71df\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u4f86\u6e90\u8f49\u63db\u6210\u6548<br \/>\n\u77ad\u89e3\u6bcf\u4e00\u500b\u7ba1\u9053\u6240\u5e36\u4f86\u7684\u6d41\u91cf\u54c1\u8cea\uff0c\u5c0d\u65bc\u5c0e\u5165\u7684\u6d88\u8cbb\u8005\u662f\u4e0d\u662f\u6211\u5011\u7684TA\uff0c\u96d6\u7136\u8f49\u63db\u6b77\u7a0b\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u4f46\u662f\u5f88\u76f4\u89c0\u5730\u6bd4\u8f03\u5404\u7ba1\u9053\u7684\u8f49\u63db\u7387\u3001\u55ae\u6b21\u8f49\u63db\u6210\u672c\u4e5f\u4e0d\u5931\u70ba\u4e00\u500b\u5feb\u901f\u3001\u76f4\u63a5\u7684\u65b9\u5f0f\uff0c\u5e6b\u52a9\u6211\u5011\u4f86\u5224\u65b7\u662f\u4e0d\u662f\u9700\u8981\u76e1\u53ef\u80fd\u52a0\u5927\u722d\u53d6\u67d0\u4e00\u500b\u7ba1\u9053\u7684\u6d41\u91cf\u3002\u540c\u6642\uff0c\u53ef\u4ee5\u5148\u6709\u500b\u6982\u5ff5\u7684\u662f\u5404\u5e73\u53f0\u4f7f\u7528\u7684\u7528\u6236\u6bd4\u4f8b\u5dee\u7570\u5c31\u5f88\u5927\uff0c\u8b6c\u5982IG\u76ee\u524d\u7684\u4f7f\u7528\u8005\u7d50\u69cb\u5c31\u662f\u4ee518-44\u6b72\u5e74\u9f61\u5c64\u70ba\u5927\u5b97\uff0c\u5982\u679c\u4f60\u60f3\u8981\u89f8\u53ca55\u6b72\u4ee5\u4e0a\u7684\u6d88\u8cbb\u8005\uff0c\u90a3\u6216\u8a31\u76ee\u524dIG\u5c31\u4e0d\u6703\u662f\u4e00\u500b\u5f88\u597d\u7684\u9078\u64c7\uff1b\u6216\u662f\u7576\u5ee3\u544a\u4e3b\u60f3\u8981\u900f\u904e\u90e8\u843d\u5ba2\u884c\u92b7\u6642\uff0c\u4e5f\u53ef\u4ee5\u5148\u8acb\u90e8\u843d\u5ba2\u63d0\u4f9b\u4ed6\u5011\u7684\u7db2\u7ad9GA\u8a2a\u5ba2\u7d50\u69cb\u6578\u64da\uff0c\u78ba\u4fdd\u6211\u5011\u7684\u9322\u90fd\u662f\u82b1\u5728\u6bcf\u4e00\u500b\u503c\u5f97\u82b1\u7684\u6d41\u91cf\u4e0a\u9762\u3002<\/li>\n<\/ul>\n<div>\n<dl id=\"attachment_12891\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%8F%B0%E7%81%A3IG%E4%BD%BF%E7%94%A8%E8%80%85%E7%B5%90%E6%A7%8B.jpg\" alt=\"\u53f0\u7063IG\u4f7f\u7528\u8005\u7d50\u69cb\" width=\"800\" height=\"798\" \/><\/dt>\n<dd>\u5716\u7247\u4f86\u6e90\uff1aNapoleonCat &#8211; Instagram users in Taiwan<\/dd>\n<\/dl>\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u6d41\u91cf\u771f\u5be6\u6027<br \/>\n\u900f\u904e\u6578\u64da\u300c\u4f7f\u7528\u8005\u300d\u53ca\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u7684\u6bd4\u4f8b\uff0c\u53ef\u4ee5\u5f88\u57fa\u790e\u7684\u5224\u65b7\u6d41\u91cf\u771f\u5be6\u6027\uff0c\u901a\u5e38\u4f7f\u7528\u8005\u8207\u5de5\u4f5c\u968e\u6bb5\u7684\u6bd4\u4f8b\u5927\u7d041\uff1a1.2\u5de6\u53f3\u90fd\u9084\u7b97\u6b63\u5e38\uff0c\u4f46\u75761\u500b\u4f7f\u7528\u8005\u7522\u751f\u6578\u5341\u751a\u81f3\u6578\u767e\u500b\u5de5\u4f5c\u968e\u6bb5\u6642\uff0c\u6211\u5011\u5c31\u5f97\u8003\u616e\u6703\u4e0d\u6703\u662f\u6a5f\u5668\u4eba\u6216\u60e1\u610f\u9ede\u64ca\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u6709\u4e9b\u5ba2\u6236\u8eab\u8655\u5728\u6bd4\u8f03\u654f\u611f\u4e14\u7af6\u722d\u6fc0\u70c8\u7684\u7522\u696d\uff0c\u5c31\u6709\u53ef\u80fd\u540c\u696d\u4e4b\u9593\u767c\u751f\u60e1\u610f\u7af6\u722d\u7684\u60c5\u6cc1\uff0c\u900f\u904e\u6a5f\u5668\u4eba\u53bb\u9ede\u64ca\u4f60\u7684\u4ed8\u8cbb\u5ee3\u544a\uff0c\u4f7f\u4f60\u6d6a\u8cbb\u4e86\u4e00\u5806\u9810\u7b97\uff0c\u537b\u6c92\u6709\u5c0e\u5165\u771f\u5be6\u7684\u6d88\u8cbb\u8005\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u6d41\u91cf\u4e92\u52d5\u60c5\u6cc1<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u67e5\u770b\u300c\u8df3\u51fa\u7387\u3001\u55ae\u6b21\u5de5\u4f5c\u968e\u6bb5\u9801\u6578\u3001\u5e73\u5747\u5de5\u4f5c\u968e\u6bb5\u6642\u9593\u9577\u5ea6\u300d\u7b49\u8cc7\u8a0a\uff0c\u6211\u5011\u53ef\u4ee5\u7a0d\u5fae\u77e5\u9053\u6211\u5011\u7684\u7d93\u71df\u65b9\u5f0f\u3001\u5ee3\u544a\u6295\u653e\u3001\u7db2\u7ad9\u5167\u5bb9\u662f\u5426\u6709\u8aa4\uff0c\u901a\u5e38\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\u56e0\u70ba\u9700\u6c42\u8f03\u986f\u8457\uff0c\u4e92\u52d5\u60c5\u6cc1\u5bb9\u6613\u8868\u73fe\u8f03\u597d(\u8df3\u51fa\u7387\u4f4e\u3001\u9801\u6578\u591a\u3001\u6642\u9593\u9577\u5ea6\u9577)\uff0c\u806f\u64ad\u7db2\u5ee3\u544a\u53ef\u80fd\u6703\u6709\u4e00\u4e9b\u8aa4\u9ede\u7684\u6d88\u8cbb\u8005\uff0c\u4e92\u52d5\u8868\u73fe\u76f8\u5c0d\u8f03\u5dee\u3002\u900f\u904e\u9577\u671f\u7684\u89c0\u5bdf\uff0c\u53ef\u4ee5\u91d0\u6e05\u662f\u4e0d\u662f\u6211\u5011\u898f\u5283\u7684\u5230\u9054\u9801\u9762\u4e0d\u7b26\u5408\u6d88\u8cbb\u8005\u7684\u671f\u5f85\u9032\u800c\u8abf\u6574\uff0c\u6216\u662f\u67d0\u4e00\u500b\u7ba1\u9053\u7684\u6d41\u91cf\u4e92\u52d5\u8868\u73fe\u5f88\u597d\uff0c\u8003\u616e\u52a0\u5927\u6295\u6ce8\u8cc7\u6e90\u53bb\u7d93\u71df\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Google Ads\u5ee3\u544a\u6210\u6548<br \/>\n\u53ea\u8981\u4e32\u63a5Google Ads\u5ee3\u544a\u5e33\u6236\u8207Google Analytics\u5e33\u6236\uff0c\u5c31\u53ef\u4ee5\u5728GA\u5167\u67e5\u770b\u5230\u5b8c\u6574\u7684\u5ee3\u544a\u5f15\u6d41\u6578\u64da\uff0c\u5f9e\u5e33\u6236\u3001\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff0c\u5230\u7d30\u7dfb\u7684\u95dc\u9375\u5b57\u5831\u8868\u90fd\u6709\uff0c\u53ef\u4ee5\u91dd\u5c0d\u6bcf\u4e00\u500b\u95dc\u9375\u5b57\u53bb\u505a\u5206\u6790\uff0c\u5b89\u6392\u66f4\u5408\u9069\u7684\u5230\u9054\u7db2\u9801\uff0c\u901a\u5e38\u53ef\u4ee5\u5e36\u4f86\u4e0d\u932f\u7684\u4f7f\u7528\u8005\u4e92\u52d5\u7387\u63d0\u5347\uff0c\u7576\u6d88\u8cbb\u8005\u611f\u53d7\u5230\u826f\u597d\u7684\u7db2\u7ad9\u9ad4\u9a57\uff0c\u53ef\u9810\u671f\u7684\u662f\u4ed6\u5011\u66f4\u6709\u6a5f\u6703\u5728\u7db2\u7ad9\u4e2d\u5b8c\u6210\u6211\u5011\u6240\u60f3\u8981\u9054\u6210\u7684\u76ee\u6a19\u3002<\/li>\n<\/ul>\n<div>\n<dl id=\"attachment_12892\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/003_Google_Ads-scaled.jpg\" alt=\"GA\u4e2d\u7684Google Ads\u6210\u6548\u5831\u8868\" width=\"800\" height=\"220\" \/><\/dt>\n<dd>\u5716\u7247\u4f86\u6e90\uff1aGA Demo Account &#8211; Google Merchandise Store<\/dd>\n<\/dl>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E8%A1%8C%E7%82%BA%E5%A0%B1%E8%A1%A8\"><\/span>\u4e8c\u3001\u884c\u70ba\u5831\u8868<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<dl id=\"attachment_12893\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/GA%E8%A1%8C%E7%82%BA%E5%A0%B1%E8%A1%A8.jpg\" alt=\"\" width=\"800\" height=\"609\" \/><\/dt>\n<dd>\u5716\u7247\u4f86\u6e90\uff1aGA Demo Account &#8211; Google Merchandise Store<\/dd>\n<\/dl>\n<\/div>\n<p>\u884c\u70ba\u5831\u8868\u5f9e\u6587\u5b57\u4e0a\u5f88\u76f4\u89c0\u7684\u7406\u89e3\u5c31\u662f\u7d00\u9304\u6d88\u8cbb\u8005\u5728\u6211\u5011\u7db2\u7ad9\u4e0a\u7684\u700f\u89bd\u884c\u70ba\uff0c\u900f\u904e\u591a\u500b\u5b50\u5831\u8868\uff0c\u5982\u884c\u70ba\u6d41\u7a0b\u3001\u7db2\u7ad9\u5167\u5bb9\u3001\u7db2\u7ad9\u901f\u5ea6\u3001\u7ad9\u5167\u641c\u5c0b\u3001\u4e8b\u4ef6\u7b49\u8cc7\u8a0a\u6211\u5011\u53ef\u4ee5\u77ad\u89e3\u4f7f\u7528\u8005\u90fd\u662f\u5982\u4f55\u8207\u6211\u5011\u7db2\u7ad9\u63a5\u89f8\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u6211\u5011\u7684\u7db2\u7ad9\uff0c\u4f9d\u7167\u5be6\u969b\u7684\u6578\u64da\u5167\u5bb9\u53bb\u601d\u8003\u6709\u6c92\u6709\u4efb\u4f55\u53ef\u4ee5\u512a\u5316\u7684\u7a7a\u9593\uff1a<\/p>\n<ul>\n<li>\u884c\u70ba\u6d41\u7a0b<br \/>\n\u67e5\u770b\u4f7f\u7528\u8005\u7684\u700f\u89bd\u6d41\u7a0b\uff0c\u53ef\u4ee5\u95dc\u6ce8\u6d41\u5931\u7387\u8f03\u5927\u7684\u7db2\u9801\uff0c\u89c0\u5bdf\u9801\u9762\u4e2d\u7684CTA(Call to Action)\u662f\u5426\u4e0d\u5920\u660e\u986f\u3001\u5167\u5bb9\u662f\u5426\u6709\u8aa4\u3001\u9023\u7d50\u662f\u5426\u5931\u6548\u7b49\u554f\u984c\u4f86\u505a\u8abf\u6574\uff0c\u4ee5\u78ba\u4fdd\u6d88\u8cbb\u8005\u5728\u6211\u5011\u7db2\u7ad9\u4e2d\u700f\u89bd\u6642\u4fdd\u6301\u975e\u5e38\u6d41\u66a2\u8212\u9069\u7684\u72c0\u614b\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u7db2\u7ad9\u5167\u5bb9<br \/>\n\u53ef\u4ee5\u6aa2\u8996\u7db2\u7ad9\u4e2d\u6bcf\u4e00\u500b\u7db2\u9801\u7684\u8868\u73fe\uff0c\u91dd\u5c0d\u6bcf\u500b\u9801\u9762\u7684\u4e92\u52d5\u8868\u73fe\u505a\u5206\u6790\uff0c\u8b6c\u5982\u6709\u4e9b\u7522\u54c1\u7db2\u9801\u7684\u700f\u89bd\u91cf\u9ad8\u3001\u700f\u89bd\u6642\u9593\u8f03\u9577\uff0c\u662f\u56e0\u70ba\u55ae\u7d14\u8a72\u7522\u54c1\u7684\u5438\u5f15\u529b\u8f03\u9ad8\uff0c\u9084\u662f\u56e0\u70ba\u5716\u7247\u8c50\u5bcc\u3001\u6587\u5b57\u8aaa\u660e\u66f4\u6e05\u695a\uff0c\u5584\u7528\u5831\u8868\u4e2d\u7684\u4e00\u4e9b\u9032\u968e\u529f\u80fd\uff0c\u5982\u300c\u6bd4\u8f03\u300d\u5b50\u5831\u8868\u5c31\u53ef\u4ee5\u975e\u5e38\u5feb\u901f\u7684\u4ee5\u8996\u89ba\u756b\u5448\u73fe\u54ea\u4e00\u500b\u7db2\u9801\u8868\u73fe\u5f97\u6bd4\u8f03\u597d\u3002<\/li>\n<\/ul>\n<div>\n<dl id=\"attachment_12895\">\n<dt><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E7%B6%B2%E7%AB%99%E5%85%A7%E5%AE%B9.jpg\" alt=\"Google\u7db2\u7ad9\u5167\u5bb9\u5831\u8868\" width=\"800\" height=\"405\" \/><\/dt>\n<dd>\u5716\u7247\u4f86\u6e90\uff1aGA Demo Account &#8211; Google Merchandise Store<\/dd>\n<\/dl>\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u7db2\u7ad9\u901f\u5ea6<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u300c\u77e5\u540d\u793e\u7fa4\u5e73\u53f0Pinterest\u512a\u5316\u7db2\u7ad9\u8f09\u5165\u6642\u9593\u6e1b\u5c1140%\uff0c\u6d41\u91cf\u548c\u8a3b\u518a\u4eba\u6578\u7686\u4e0a\u534715%\u300d<\/p>\n<p style=\"padding-left: 40px;\">\u300cBBC\u767c\u73fe\u7576\u4ed6\u5011\u7db2\u7ad9\u8f09\u5165\u6642\u9593\u6bcf\u591a1\u79d2\uff0c\u4ed6\u5011\u5c31\u591a\u640d\u5931\u7d0410%\u7684\u8b80\u8005\u6578\u91cf\u3002\u300d<\/p>\n<p style=\"padding-left: 40px;\">\u4f86\u6e90\uff1a<a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/why-performance-matters\/\">Google Developers &#8211; Why Performance Matters<\/a><\/p>\n<p style=\"padding-left: 40px;\">\u5225\u518d\u8aaa\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6\u4e0d\u91cd\u8981\u4e86\uff0c\u4f7f\u7528\u8005\u9ad4\u9a57\u771f\u7684\u5f88\u91cd\u8981\uff0c\u900f\u904e\u5831\u8868\u627e\u51fa\u8f09\u5165\u6642\u9593\u8f03\u6162\u7684\u7db2\u9801\uff0c\u67e5\u770b\u8d85\u4f5b\u7684\u300cPageSpeed\u5efa\u8b70\u300d\u53ef\u4ee5\u5f88\u6e05\u695a\u5feb\u901f\u7684\u77e5\u9053\u6211\u5011\u61c9\u8a72\u8981\u8abf\u6574\u4e9b\u4ec0\u9ebc\uff0c\u901a\u662f\u4e0d\u5916\u4e4e\u5c31\u662f\u5716\u7247\u3001Javascript\u8981\u58d3\u7e2e\u7b49\uff0c\u9032\u968e\u4e00\u9ede\u6211\u5011\u4e5f\u53ef\u4ee5\u61c9\u7528\u4e00\u4e9b\u6280\u5de7\u5982\u4e3b\u6a5f\u8f49\u79fb\u81f3\u4e3b\u8981\u4f7f\u7528\u8005\u7684\u5730\u5340\u9644\u8fd1\uff0c\u66ab\u5b58\u3001\u8ca0\u8f09\u5e73\u8861\u7b49\u65b9\u5f0f\u4f86\u6e1b\u5c11\u4f7f\u7528\u8005\u6240\u9700\u8981\u7b49\u5f85\u7684\u6642\u9593\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u7ad9\u5167\u641c\u5c0b<br \/>\n\u7ad9\u5167\u641c\u5c0b\u5831\u8868\u662f\u4e00\u500b\u50f9\u503c\u9023\u57ce\u7684\u5831\u8868\uff0c\u900f\u904e\u5831\u8868\u53ef\u4ee5\u77e5\u9053\u6d88\u8cbb\u8005\u5728\u7db2\u7ad9\u4e2d\u90fd\u7279\u5225\u5728\u627e\u4ec0\u9ebc\u6771\u897f\uff1f\u6703\u4e0d\u6703\u662f\u56e0\u70ba\u6211\u5011\u9023\u7d50\u6c92\u6709\u505a\u597d\u8b93\u6d88\u8cbb\u8005\u627e\u4e0d\u5230\uff1f\u6216\u662f\u54ea\u4e9b\u6771\u897f\u662f\u6d88\u8cbb\u8005\u4e00\u76f4\u627e\u4e00\u76f4\u627e\u4f46\u6211\u5011\u537b\u6c92\u6709\u63d0\u4f9b\u7684\u8cc7\u8a0a\u6216\u7522\u54c1\uff1f\u90fd\u662f\u65e5\u5f8c\u53ef\u4ee5\u7528\u4f86\u505a\u5167\u5bb9\u898f\u5283\u6216\u8005\u662f\u7522\u54c1\u9032\u8ca8\u7684\u4e00\u4e9b\u53c3\u8003\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u4e8b\u4ef6<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">\u91dd\u5c0d\u4e00\u4e9b\u50f9\u503c\u6027\u8f03\u9ad8\u6216\u662f\u60f3\u8981\u505aA\/B Testing\u7684\u52d5\u4f5c\uff0c\u6211\u5011\u53ef\u4ee5\u91dd\u5c0d\u9019\u4e9b\u884c\u70ba\u81ea\u5b9a\u7fa9\u4e8b\u4ef6\uff0c\u6bd4\u5982\u60f3\u6e2c\u8a66\u5c0e\u8cfc\u6309\u9215\u7684\u984f\u8272\u9ede\u95b1\u7387\u3001\u5230\u5e95\u6709\u591a\u5c11\u4eba\u9ede\u64ca\u8a02\u95b1\u7b49\u7b49\uff0c\u90fd\u53ef\u4ee5\u53c3\u8003\u9019\u7bc7\u6587\u7ae0\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ga-event\/\">\u8a8d\u8b58GA\u5167\u7684\u300c\u4e8b\u4ef6\uff08Event\uff09\u300d\uff1a\u5b78\u6703\u9019\u500b\u529f\u80fd\u624d\u7b97\u958b\u59cb\u4f7f\u7528GA\uff01<\/a>\u9032\u4e00\u6b65\u8a8d\u8b58\u4e8b\u4ef6\u529f\u80fd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E8%BD%89%E6%8F%9B%E5%A0%B1%E8%A1%A8\"><\/span>\u4e09\u3001\u8f49\u63db\u5831\u8868<span 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class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span 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