{"id":13577,"date":"2019-08-12T11:13:20","date_gmt":"2019-08-12T03:13:20","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=13577"},"modified":"2024-09-18T11:53:48","modified_gmt":"2024-09-18T03:53:48","slug":"google-ads-more-than-keywords","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-more-than-keywords\/","title":{"rendered":"\u95dc\u9375\u5b57\u5ee3\u544a\u4e0d\u80fd\u4e00\u62db\u6253\u5929\u4e0b\uff1f\u70ba\u4ec0\u9ebc\u8981\u6295\u653e\u591a\u7a2e\u5f62\u5f0f\u7684Google\u5ee3\u544a\uff1f"},"content":{"rendered":"<p>Google \u95dc\u9375\u5b57\u5ee3\u544a\u7684\u5f37\u5927\uff0c\u5728\u65bc\u4f7f\u7528\u8005\u4e3b\u52d5\u9032\u884c\u641c\u5c0b\uff0c\u4e5f\u5c31\u662f\u6709\u9700\u6c42\u51fa\u73fe\u6642\uff0c\u7acb\u523b\u5c07\u5ee3\u544a\u5c55\u793a\u5728\u6d88\u8cbb\u8005\u773c\u524d\u4f86\u5438\u4f4f\u4ed6\u7684\u773c\u7403\uff0c\u70ba\u4f60\u7684\u7db2\u7ad9\u5e36\u4f86\u7cbe\u6e96\u7684\u5ba2\u7fa4\uff0c\u4e26\u5f15\u9818\u4ed6\u5011\u822a\u884c\u5728\u7db2\u7ad9\u7684\u5049\u5927\u822a\u9053\u4e0a\uff0c\u76f4\u9054 Thank you page\uff0c\u92b7\u552e\u696d\u7e3e\u4e00\u98db\u6c96\u5929\u3002<br \/>\n\u76f8\u4fe1\u5927\u5bb6\u90fd\u61f7\u62b1\u904e\u95dc\u9375\u5b57\u5ee3\u544a\u7121\u6240\u4e0d\u80fd\u7684\u7f8e\u9e97\u61a7\u61ac\uff0c\u4e00\u982d\u683d\u5165\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u4e16\u754c\u4e2d\uff0c\u4f46\u662f\u5404\u4f4d\u89c0\u773e\uff0c\u5176\u5be6\u95dc\u9375\u5b57\u5ee3\u544a\u4e0d\u4e00\u5b9a\u6700\u9069\u5408\u4f60\uff0c\u4e5f\u53ef\u4ee5\u8aaa\uff0c\u53ea\u6709\u95dc\u9375\u5b57\u5ee3\u544a\u9084\u4e0d\u5920\u3002<\/p>\n<div>\n<dl id=\"attachment_13783\">\n<dt><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u95dc\u9375\u5b57\u5ee3\u544a\u9084\u4e0d\u5920.jpg\" alt=\"Google\u5ee3\u544a\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\u4ee5\u5916\u9084\u6709\u5176\u4ed6\u5404\u5177\u512a\u52e2\u7684\u5ee3\u544a\u5f62\u5f0f\" width=\"600\" height=\"314\" \/><\/dt>\n<dd>Google\u5ee3\u544a\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\u4ee5\u5916\u9084\u6709\u5176\u4ed6\u5404\u5177\u512a\u52e2\u7684\u5ee3\u544a\u5f62\u5f0f<\/dd>\n<\/dl>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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id=\"%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E5%BE%88%E5%A4%A0%E5%8B%81%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E9%82%84%E9%9C%80%E8%A6%81%E5%88%A5%E7%9A%84%EF%BC%9F\"><\/span>\u95dc\u9375\u5b57\u5ee3\u544a\u5f88\u5920\u52c1\uff0c\u70ba\u4ec0\u9ebc\u9084\u9700\u8981\u5225\u7684\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u96fb\u5546\u84ec\u52c3\u767c\u5c55\u4ee5\u53ca\u884c\u52d5\u88dd\u7f6e\u7684\u666e\u53ca\u4e0b\uff0c\u6d88\u8cbb\u8005\u5f9e\u641c\u5c0b\u67d0\u7522\u54c1\u95dc\u9375\u5b57\u958b\u59cb\uff0c\u5230\u8a8d\u8b58\u54c1\u724c\uff0c\u6700\u5f8c\u6c7a\u5b9a\u8cfc\u8cb7\uff0c\u6d88\u8cbb\u6c7a\u7b56\u548c\u8cfc\u7269\u884c\u70ba\u7684\u6d41\u7a0b\uff0c\u5df2\u8d8a\u8da8\u65bc\u7247\u6bb5\u548c\u8907\u96dc\uff0c\u5982\u4f55\u5728\u6d88\u8cbb\u8005\u7684\u6c7a\u7b56\u9014\u4e2d\uff0c\u5584\u7528\u66f4\u591a\u7684\u5ee3\u544a\u5de5\u5177\u4f86\u958b\u767c\u5ba2\u7fa4\u4e26\u4e14\u8207\u4e4b\u6e9d\u901a\uff0c\u5e7e\u4e4e\u662f\u7d93\u71df\u96fb\u5546\u7684\u5171\u901a\u8ab2\u984c\uff0c\u4ee5\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u7279\u6027\uff0c\u4e5f\u8a31\u4e26\u4e0d\u8db3\u4ee5\u5354\u52a9\u4f60\u9054\u6210\u6240\u6709\u696d\u52d9\u76ee\u6a19\uff0c\u4e5f\u4e26\u975e\u662f\u6240\u6709\u696d\u614b\u90fd\u6700\u9069\u7528\u7684 Google 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class=\"ez-toc-section\" id=\"%E6%89%93%E4%B8%8D%E5%90%8C%E7%9A%84%E6%80%AA%EF%BC%8C%E5%87%BA%E4%B8%8D%E5%90%8C%E7%9A%84%E6%8B%9B%EF%BC%8C%E5%85%88%E9%81%B8%E6%80%AA%E5%86%8D%E5%87%BA%E6%8B%9B%EF%BC%81\"><\/span>\u6253\u4e0d\u540c\u7684\u602a\uff0c\u51fa\u4e0d\u540c\u7684\u62db\uff0c\u5148\u9078\u602a\u518d\u51fa\u62db\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5168\u7403 AI \u767c\u5c55\u7684\u6d6a\u5c16\uff0c\u667a\u80fd\u904b\u4f5c\u548c\u8f15\u9b06\u7ba1\u7406\u7684\u8da8\u52e2\u4e0b\uff0cGoogle \u63a8\u51fa\u4e86\u8a31\u591a\u66f4\u667a\u6167\u5316\u4e14\u9069\u7528\u65bc\u4e0d\u540c\u696d\u614b\u548c\u76ee\u6a19\u7684\u5ee3\u544a\u578b\u5f0f\uff0c\u64c1\u6709\u773e\u591a\u5546\u54c1\u7684\u5e97\u5bb6\u53ef\u4ee5\u900f\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u5c07\u5927\u91cf\u7684\u5546\u54c1\u81ea\u52d5\u8207\u5546\u54c1\u76f8\u95dc\u7684\u641c\u5c0b\u5b57\u8a5e\u505a\u914d\u5c0d\uff0c\u4e26\u4e14\u81ea\u52d5\u751f\u6210\u5716\u50cf\u5f0f\u8cfc\u7269\u5ee3\u544a\uff0c\u5728\u6d88\u8cbb\u8005\u641c\u5c0b\u6642\uff0c\u5ee3\u544a\u5c07\u4ee5\u9ad8\u5438\u5f15\u529b\u7684\u5546\u54c1\u5716\u7247\u4ee5\u53ca\u54c1\u540d\u3001\u50f9\u683c\u7b49\u8cc7\u8a0a\uff0c\u76f4\u63a5\u5448\u73fe\u5728\u6d88\u8cbb\u8005\u9762\u524d\uff0c\u6709\u5225\u65bc\u95dc\u9375\u5b57\u5ee3\u544a\uff08\u6d88\u8cbb\u8005\u5fc5\u9808\u9ede\u64ca\u4e26\u9032\u5165\u5230\u9054\u7db2\u9801\u5f8c\u624d\u80fd\u7372\u5f97\u5546\u54c1\u7684\u91cd\u8981\u8cc7\u8a0a\uff09\uff0c\u9019\u6a23\u7684\u5ee3\u543f\u4e92\u52d5\u65b9\u5f0f\u53ef\u4ee5\u66f4\u52a0\u7cbe\u6e96\u7684\u5e36\u4f86\u5177\u6709\u8f49\u63db\u6f5b\u529b\u7684\u6d41\u91cf\uff0c\u4e26\u4e14\u900f\u904e\u5373\u6642\u7684\u5546\u54c1\u8cc7\u6599\u50b3\u8f38\u548c\u66f4\u65b0\uff0c\u5927\u5e45\u964d\u4f4e\u4f7f\u7528\u5ee3\u544a\u6240\u9700\u7684\u9580\u6abb\u3002<br 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decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-02-\u4e0b\u53484.42.41.png\" alt=\"\u8cfc\u7269\u8207\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u548c\u81ea\u7136\u641c\u5c0b\u51fa\u73fe\u5728\u540c\u4e00\u9801\u9762\" width=\"662\" height=\"675\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-02-\u4e0b\u53484.51.49.png\" alt=\"\u8cfc\u7269\u8207\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u548c\u81ea\u7136\u641c\u5c0b\u51fa\u73fe\u5728\u540c\u4e00\u9801\u9762\" width=\"644\" height=\"485\" \/><\/p>\n<ul>\n<li>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u5ee3\u544a\u985e\u578b\u5927\u89e3\u5bc6\uff1aGoogle Ads\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u9084\u6709\u54ea\u4e9b\u683c\u5f0f\uff1f<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90\"><\/span>\u7e3d\u7d50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u78ba\u7acb\u884c\u92b7\u76ee\u6a19\u5f8c\uff0c\u627e\u5c0b\u6700\u9069\u5408\u4f60\u7684 Google \u5ee3\u544a\u5f62\u5f0f\uff0c\u5584\u7528\u5404\u7a2e\u5ee3\u544a\u7684\u7d44\u5408\uff0c\u9748\u6d3b\u7684\u904b\u7528\u81ea\u52d5\u6295\u653e\u4f86\u7cbe\u7c21\u7e41\u96dc\u7684\u5ee3\u544a\u8a2d\u7f6e\u4f5c\u696d\uff0c\u5c07\u4eba\u529b\u5c08\u6ce8\u65bc\u5ee3\u544a\u4ee5\u53ca\u884c\u92b7\u7b56\u7565\u7684\u512a\u5316\uff0c\u9664\u4e86\u7ba1\u7406\u4e0a\u66f4\u8f15\u9b06\uff0c\u4e5f\u80fd\u5927\u5e45\u63d0\u5347 Google \u5ee3\u544a\u5e36\u4f86\u7684\u6210\u6548\u3002<\/p>\n<ul>\n<li>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-e-commerce-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads \u5ee3\u544a\u7b56\u7565\u89e3\u6790\uff1a\u54c1\u724c\u96fb\u5546 vs. \u5782\u76f4\u96fb\u5546<\/a><\/li>\n<li>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/dynamic-search-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u6559\u5b78\u3011\u8b93 Google \u5ee3\u544a\u6587\u6848\u4e0d\u518d\u5beb\u5230\u624b\u8edf<\/a><\/li>\n<li>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5584\u7528Google\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u773c\u7403\u63d0\u5347\u9ede\u95b1\u7387\u53ca\u8f49\u63db\u7387<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google 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