{"id":14224,"date":"2019-09-18T11:39:22","date_gmt":"2019-09-18T03:39:22","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14224"},"modified":"2019-09-18T11:39:22","modified_gmt":"2019-09-18T03:39:22","slug":"gtm-installation-tracking-code","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528GTM\u5b89\u88ddFacebook Pixel\uff1f\u7d66\u884c\u92b7\u4eba\u7684\u5165\u9580\u6559\u5b78"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u76f8\u4fe1\u5f9e\u4e8b\u884c\u92b7\u5de5\u4f5c\u7684\u8b80\u8005\u5927\u6982\u90fd\u807d\u904e Google Analytics\u3001FB Pixel\u3001Google ads \u8f49\u63db\u8ffd\u8e64\u3001<\/span><span style=\"font-weight: 400;\">Google Optimize\u3001Mixpanel \u7b49\uff0c\u9019\u4e9b\u597d\u7528\u7684\u884c\u92b7\u5206\u6790\u5de5\u5177\u3002\u5982\u679c\u4f60\u9084\u4e0d\u77e5\u9053GA\uff0c\u4e0d\u59a8\u5148\u770b\u770b <\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytic-interface-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics \u6559\u5b78\uff0c\u7b2c\u4e00\u6b21\u770b\u4ecb\u9762\u5c31\u4e0a\u624b<\/span><\/a><span style=\"font-weight: 400;\">\u3001<a href=\"https:\/\/www.awoo.com.tw\/blog\/ga-event\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a8d\u8b58 GA \u5167\u7684\u300c\u4e8b\u4ef6\uff08Event\uff09\u300d\uff1a\u5b78\u6703\u9019\u500b\u529f\u80fd\u624d\u7b97\u958b\u59cb\u4f7f\u7528 GA\uff01<\/a> <\/span><span style=\"font-weight: 400;\">\u9019\u4e9b\u6587\u7ae0\u4f86\u4e86\u89e3\u4e00\u4e0b GA \u7684\u5fc5\u61c2\u77e5\u8b58\uff1b\u5982\u679c\u4f60\u5c0d Google ads \u6709\u8208\u8da3\uff0c\u53ef\u4ee5\u53c3\u8003 <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics-for-owner\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u627e\u51fa\u95dc\u9375\u6d1e\u5bdf\uff0c\u5ee3\u544a\u4e3b\u5fc5\u770b\u7684 Google Analytics\u4e09\u5927\u5831\u8868<\/a>\uff0c\u4f86\u4e86\u89e3\u5982\u4f55\u878d\u6703\u8cab\u901a GA \u548c Google ads\u3002<br \/>\n<\/span><br \/>\n\u5047\u5982\u9019\u4e9b\u5de5\u5177\u90fd\u5df2\u7d93\u4e86\u89e3\uff0c\u4f60\u77e5\u9053<strong>\u4f7f\u7528\u9019\u4e9b\u5de5\u5177\u524d\uff0c\u8981\u5148\u5728\u6bcf\u500b\u7db2\u7ad9\u7684\u539f\u59cb\u78bc\u4e2d\u8a2d\u5b9a\u8ffd\u8e64\u78bc<\/strong>\uff0c\u624d\u80fd\u4f7f\u7528\u55ce\uff1f\u8a2d\u5b9a\u5b8c\u6210\u5f8c\u8981\u5982\u4f55\u7c21\u55ae\u7ba1\u7406\u9019\u4e9b\u8907\u96dc\u7684\u8ffd\u8e64\u78bc\uff1f\u4eca\u5929 awoo \u8981\u6559\u4f60\uff1a\u53ea\u8981\u8a2d\u5b9a\u4e00\u6b21 Google Tag Manager ( GTM ) \u5c31\u80fd\u8a2d\u7f6e\u591a\u500b\u8ffd\u8e64\u78bc\uff0c\u8b93\u4f60\u4e0d\u7528\u5929\u5929\u6253\u958b\u539f\u59cb\u78bc\uff0c\u81ea\u5df1\u4e5f\u80fd\u641e\u5b9a\u9019\u4e9b\u5de5\u5177\uff01<br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/gtm-tag-trigger-variable\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f7f\u7528 GTM\u4e4b\u524d\uff0c\u5148\u8a8d\u8b58 Google Tag Manager\u4e2d\u7684\u4ee3\u78bc\u3001\u89f8\u767c\u689d\u4ef6\u8207\u8b8a\u6578<\/a><\/span><br \/>\n&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A6%81%E7%94%A8GTM%E7%AE%A1%E7%90%86Google_Analytics%E5%92%8CFB_Pixel%E7%9A%84%E8%BF%BD%E8%B9%A4%E7%A2%BC%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u8981\u7528GTM\u7ba1\u7406Google Analytics\u548cFB Pixel\u7684\u8ffd\u8e64\u78bc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/#%E5%A6%82%E4%BD%95%E5%9F%8BGTM%E5%9C%A8Facebook_Pixel%E8%A3%A1%EF%BC%9F%E5%9C%96%E8%A7%A3%E5%AE%89%E8%A3%9D%E4%B8%89%E6%AD%A5%E9%A9%9F\" >\u5982\u4f55\u57cbGTM\u5728Facebook Pixel\u88e1\uff1f\u5716\u89e3\u5b89\u88dd\u4e09\u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/#%E5%AE%89%E8%A3%9D%E4%BD%A0%E7%9A%84_GTM_Google_Tag_Manager\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/#WordPress_GTM_%E6%8D%B7%E5%BE%91%E5%AE%89%E8%A3%9D%E6%B3%95\" >WordPress GTM \u6377\u5f91\u5b89\u88dd\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/gtm-installation-tracking-code\/#%E7%9C%8B%E5%AE%8C%E9%80%99%E7%AF%87%EF%BC%8C%E8%A1%8C%E9%8A%B7%E4%BA%BA%E4%B9%9F%E8%83%BD%E8%87%AA%E5%B7%B1%E5%AE%89%E8%A3%9D_GTM%EF%BC%81\" >\u770b\u5b8c\u9019\u7bc7\uff0c\u884c\u92b7\u4eba\u4e5f\u80fd\u81ea\u5df1\u5b89\u88dd GTM\uff01\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_ManagerGTM%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">Google Tag Manager(GTM)\u662f\u4ec0\u9ebc\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98Google_Analytics%E3%80%81FB_Pixel_%E8%BF%BD%E8%B9%A4%E7%A2%BC\"><\/span>\u8a8d\u8b58Google Analytics\u3001FB Pixel \u8ffd\u8e64\u78bc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4e86\u89e3 GTM \u524d\uff0c\u5148\u4e00\u8d77\u4f86\u8a8d\u8b58\u6240\u8b02\u7684\u5de5\u5177\u8ffd\u8e64\u78bc\u3002\u5982\u679c\u4f60\u4f7f\u7528\u904e Google Analytics \u548c Facebook Pixel \uff0c\u5c31\u77e5\u9053\u4ed6\u5011\u6703\u5206\u6790\u4f7f\u7528\u8005\u7684\u8d70\u5411\uff0c\u5f9e\u54ea\u88e1\u9032\u4f86\u3001\u54ea\u88e1\u51fa\u53bb\uff0c\u8ffd\u8e64\u78bc\u5c31\u50cf\u4e0b\u65b9\u5716\u4e8c\uff0c\u662f\u500b\u6536\u7968\u7ad9\u7684\u5927\u9580\uff0c\u6bcf\u500b\u4f7f\u7528\u8005\u90fd\u5fc5\u9808\u901a\u904e\u9019\u4e9b\u5927\u9580\uff0c\u624d\u53ef\u4ee5\u8a18\u9304\u662f\u8ab0\u62dc\u8a2a\u4e86\u4f60\u7684\u7db2\u7ad9\u3002(\u4e0b\u5716\u5c31\u662f\u6211\u5011\u5e38\u8907\u88fd\u5728\u7db2\u7ad9\u4e2d\u7684\u8ffd\u8e64\u78bc\uff0c\u5343\u842c\u5225\u88ab\u5b83\u6050\u6016\u7684\u82f1\u6587\u5916\u8c8c\u88ab\u5687\u5230\u4e86\u3002)<\/span><br \/>\n<div id=\"attachment_14256\" style=\"width: 454px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14256\" class=\"wp-image-14256\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.26.19.png\" alt=\"FB Pixel\u539f\u59cb\u78bc\" width=\"444\" height=\"332\" \/><p id=\"caption-attachment-14256\" class=\"wp-caption-text\">(\u5716\u4e00)\u00a0 \u8ffd\u8e64\u78bc<\/p><\/div><br \/>\n<span style=\"font-weight: 400;\">\u4e0d\u904e\u6bcf\u500b\u5de5\u5177\u4f7f\u7528\u65b9\u5f0f\u90fd\u4e0d\u76f8\u540c\uff0c\u6240\u4ee5\u4e5f\u6703\u6709\u4e0d\u540c\u7684\u8ffd\u8e64\u78bc\uff0c\u8209\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u96fb\u5f71\u7684\u5927\u9580\u548c\u904a\u6a02\u5712\u7684\u4e0d\u53ef\u80fd\u662f\u4e00\u6a23\u7684\u9580\u3002\u5982\u679c\u6c92\u6709\u5728\u7db2\u7ad9\u8a2d\u7f6e\u9019\u6a23\u7684\u5927\u9580\uff0c\u5c31\u6c92\u8fa6\u6cd5\u77e5\u9053\u5230\u5e95\u8ab0\u4f86\u904e\u4f60\u5bb6\u3002\u8a8d\u8b58\u4e86\u4ec0\u9ebc\u662f\u5de5\u5177\u8ffd\u8e64\u78bc\u5f8c\uff0c\u63a5\u8457<\/span><span style=\"font-weight: 400;\">\u6211\u5011\u8981\u9032\u5165 GTM \u7684\u4ecb\u7d39\uff0c\u4e26<\/span><span style=\"font-weight: 400;\">\u793a\u7bc4\u5982\u4f55\u5efa\u7acb FB Pixel \u7684\u8ffd\u8e64\u78bc\uff0c\u8b93\u6211\u5011\u7e7c\u7e8c\u770b\u4e0b\u53bb\uff01<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/ga-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GA \u8ffd\u8e64\u78bc\u5b89\u88dd\u6559\u5b78\uff0c\u591a\u505a\u9019\u500b\u6b65\u9a5f\u65e5\u5f8c\u4e0d\u7528\u6376\u5fc3\u809d<\/span><\/a><\/p>\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_14204\" style=\"width: 615px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14204\" class=\"wp-image-14204 \" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.27.43-300x137.png\" alt=\"\u8ffd\u8e64\u78bc\u5927\u9580\" width=\"605\" height=\"277\" \/><p id=\"caption-attachment-14204\" class=\"wp-caption-text\">(\u5716\u4e8c)\u00a0 \u8ffd\u8e64\u78bc\u5927\u9580<\/p><\/div><br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98_Google_Tag_Manager\"><\/span>\u8a8d\u8b58 Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u807d\u904e\u5f88\u591a\u6709\u95dc GTM (Google Tag Manager) \u7684\u50b3\u805e\uff0c\u4f8b\u5982 Tag\u3001\u89f8\u767c\u689d\u4ef6\u3001\u8b8a\u6578\u7b49\uff0c\u9019\u4e9b\u770b\u8d77\u4f86\u5f88\u5c08\u696d\u7684\u5c08\u6709\u540d\u8a5e\uff0c\u4e0d\u904e\u7c21\u800c\u4f86\u8aaa\uff0cGTM \u662f\u500b\u6536\u7d0d\u76d2\uff0c\u6211\u5011\u53ef\u4ee5\u628a\u525b\u525b\u63d0\u5230\u7684\u6240\u6709\u5de5\u5177\u8ffd\u8e64\u78bc\u90fd\u4e1f\u5230\u9019\u500b\u7bb1\u5b50\u88e1\uff0c<strong>GTM \u5c31\u6703\u8ca0\u8cac\u628a\u9019\u4e9b\u8ffd\u8e64\u78bc\u5f59\u6574\u8d77\u4f86\uff0c\u4e00\u6b21\u5e6b\u4f60\u4e00\u8d77\u9001\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u8b93\u4f60\u4e0d\u7528\u6bcf\u6b21\u90fd\u8981\u5b89\u88dd\u8ffd\u8e64\u78bc\uff0c\u4e26\u4e00\u500b\u500b\u8f38\u5165\u8ffd\u8e64\u78bc\u5230\u7db2\u7ad9\u88e1<\/strong>\u3002\u807d\u8d77\u4f86\u662f\u4e0d\u662f\u7c21\u55ae\u591a\u4e86\uff1f\u5c31\u50cf\u4f60\u642c\u5bb6\u5982\u679c\u6709\u4e86\u7bb1\u5b50\u5c31\u6703\u8b8a\u5f97\u7c21\u55ae\u53c8\u65b9\u4fbf\uff0cGTM \u4e5f\u662f\u540c\u6a23\u7684\u9053\u7406\u3002<\/span><br \/>\n&nbsp;<br \/>\n<div id=\"attachment_14223\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14223\" class=\"wp-image-14223 \" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.37.33.png\" alt=\"GTM\u5b89\u88dd\u7684\u597d\u8655\" width=\"729\" height=\"360\" \/><p id=\"caption-attachment-14223\" class=\"wp-caption-text\">(\u5716\u4e09) GTM \u5c31\u50cf\u6536\u7d0d\u76d2\uff0c\u4e00\u6b21\u5168\u5305\u8fa6<\/p><\/div><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A6%81%E7%94%A8GTM%E7%AE%A1%E7%90%86Google_Analytics%E5%92%8CFB_Pixel%E7%9A%84%E8%BF%BD%E8%B9%A4%E7%A2%BC%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u8981\u7528GTM\u7ba1\u7406Google Analytics\u548cFB Pixel\u7684\u8ffd\u8e64\u78bc\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u807d\u5b8c\u4e86 GTM \u7684\u4ecb\u7d39\uff0c\u5982\u679c\u9084\u662f\u4e0d\u77e5\u9053 GTM \u54ea\u88e1\u53b2\u5bb3\u6216\u597d\u7528\uff0c\u4ee5\u4e0b\u8209\u500b\u4f8b\u5b50\uff1a<br \/>\n<span style=\"font-weight: 400;\">\u5047\u8a2d\u4f60\u7684\u516c\u53f8\u8981\u63db\u65b0\u7684\u7db2\u7ad9\uff0c\u70ba\u4e86\u8ffd\u8e64\u65b0\u7db2\u7ad9\u4f86\u6e90\uff0c\u6240\u4ee5\u9700\u8981\u99ac\u4e0a\u4f7f\u7528 Google Analytics \u6216\u662f FB Pixel \u4f86\u76e3\u6e2c<\/span><span style=\"font-weight: 400;\">\uff0c\u770b\u770b\u6bcf\u500b\u7522\u54c1\u6216\u670d\u52d9\u7684\u7e3e\u6548\u3002<\/span><br \/>\n\u554f\u984c\u4e00\uff1a<span style=\"font-size: 14pt;\"><span style=\"font-size: 12pt;\">\u5982\u679c\u4f60\u6703\u8a2d\u7f6e\u8ffd\u8e64\u78bc\uff0c\u8a31<\/span><\/span><span style=\"font-weight: 400;\">\u591a\u5de5\u5177\u7684\u8ffd\u8e64\u78bc\u90fd\u9700\u8981\u91cd\u65b0\u7533\u8acb\u548c\u8a2d\u7f6e\uff0c\u662f\u4e0d\u662f\u6709\u9ede\u9ebb\u7169\uff1f<\/span><br \/>\n\u554f\u984c\u4e8c\uff1a<span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u4e0d\u6703\u8a2d\u7f6e\u8ffd\u8e64\u78bc\uff0c<\/span><span style=\"font-weight: 400;\">\u80af\u5b9a\u9700\u8981\u8acb\u5de5\u7a0b\u5e2b\u4f86\u5e6b\u5fd9\u641e\u5b9a\u3002\u5047\u8a2d\u4e00\u6b21\u9700\u8981 500 \u5143\uff0c\u5982\u679c\u4f60\u6709\u5341\u500b\u8ffd\u8e64\u78bc\uff0c\u6bcf\u6b21\u90fd\u8981\u8acb\u5de5\u7a0b\u5e2b\u4f86\uff0c\u90a3\u5c31\u8981 5000 \u5143\u4e86\uff01(5000 \u5143\u90fd\u80fd\u559d 100 \u6b21\u4e94\u5341\u5d50\u7684 8 \u51b0\u7da0\u4e86\uff0c\u9084\u662f\u5927\u676f\u7684)<\/span><br \/>\n<div id=\"attachment_14205\" style=\"width: 774px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14205\" class=\"wp-image-14205\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.27.51.png\" alt=\"GTM\u5b89\u88dd\u66f4\u7c21\u55ae\" width=\"764\" height=\"339\" \/><p id=\"caption-attachment-14205\" class=\"wp-caption-text\">(\u5716\u56db) \u8a2d\u5b9a\u591a\u6b21\u8ffd\u8e64\u78bc V.S \u8a2d\u5b9a\u4e00\u6b21\u8ffd\u8e64\u78bc<\/p><\/div><br \/>\n<strong><span style=\"font-weight: 400;\">\u7d50\u8ad6\uff1a\u5982\u679c\u9019\u4e9b\u6642\u9593<\/span><span style=\"font-weight: 400;\">\u803d\u8aa4\u4e86\u76e3\u6e2c\u91cd\u8981\u884c\u92b7\u6578\u64da\uff0c\u6f0f\u6389\u4e86\u91cd\u8981\u7684\u95dc\u9375\u5206\u6790\uff0c\u90a3\u52e2\u5fc5\u662f\u4e00\u5927\u7684\u640d\u5931\u3002(\u800c\u4e14\u4f60\u6703\u7684\u6280\u80fd\u3001\u5225\u4eba\u4e0d\u6703\uff0c\u8acb\u4f60\u6703\u5c0d\u516c\u53f8\u66f4\u52a0\u5206\uff0c\u9084\u4e0d\u7528\u627e\u5de5\u7a0b\u5e2b)\uff0c\u6240\u4ee5\u5982\u679c\u80fd\u53ea\u8a2d\u5b9a\u4e00\u6b21\uff0c\u4e26\u81ea\u5df1\u53ef\u4ee5\u7ba1\u7406\u8ffd\u8e64\u78bc\uff0c\u9019\u6a23\u7684\u597d\u8655\u9084\u80fd\u4e0d\u5b78\u8d77\u4f86\u55ce\uff1f\u6240\u4ee5\uff0c\u73fe\u5728\u5c31\u8b93 awoo \u4f86\u6559\u4f60\u5982\u4f55\u5b8c\u6574\u8a2d\u7f6e GTM\uff01<\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%9F%8BGTM%E5%9C%A8Facebook_Pixel%E8%A3%A1%EF%BC%9F%E5%9C%96%E8%A7%A3%E5%AE%89%E8%A3%9D%E4%B8%89%E6%AD%A5%E9%A9%9F\"><\/span>\u5982\u4f55\u57cbGTM\u5728Facebook Pixel\u88e1\uff1f\u5716\u89e3\u5b89\u88dd\u4e09\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u5b8c GTM \u7684\u91cd\u8981\u6027\u5f8c\uff0c\u4f60\u9084\u8981\u77e5\u9053\u600e\u9ebc\u5b89\u88dd GTM \u3001\u600e\u9ebc\u5c07\u5de5\u5177\u8ffd\u8e64\u78bc\u8a2d\u7f6e\u5728 GTM \u4e2d\u3002\u9019\u4e9b\u6d41\u7a0b\u807d\u8d77\u4f86\u5f8c\u8907\u96dc\uff0c\u4f46\u5be6\u969b\u4e0a\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u624b\u628a\u624b\u7684\u5b89\u88dd\u5c31\u53ef\u4ee5\u56c9\uff01<\/span><br \/>\n<div id=\"attachment_14206\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14206\" class=\"wp-image-14206 size-large\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.28.04-1024x386.png\" alt=\"GTM\u5b8c\u6574\u5b89\u88dd\u6d41\u7a0b\" width=\"800\" height=\"302\" \/><p id=\"caption-attachment-14206\" class=\"wp-caption-text\">(\u5716\u4e94) \u8a2d\u7f6e GTM \u5b8c\u6574\u5b89\u88dd\u6d41\u7a0b\u5716<\/p><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AE%89%E8%A3%9D%E4%BD%A0%E7%9A%84_GTM_Google_Tag_Manager\"><\/span>\u5b89\u88dd\u4f60\u7684 GTM (Google Tag Manager)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\uff081)\u00a0 \u00a0\u9996\u5148\u6253\u958b <\/span><a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Tag Manager \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u7db2\u5740\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\uff082\uff09\u9032\u53bb\u5f8c\uff0c\u767b\u5165 Google\/Gmail \u7684\u5e33\u865f\u3002\u5982\u679c\u6c92\u6709\uff0c\u5148\u7559\u8457\u9019\u500b\u7db2\u9801 (\u5343\u842c\u5225\u96e2\u958b)\uff0c\u7533\u8fa6\u4e00\u7d44\u5f8c\u518d\u56de\u4f86\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\uff083\uff09\u7576\u4f60\u767b\u5165\u597d\u5f8c\uff0c\u4f60\u6703\u770b\u9019\u4e0b\u5716\u9019\u500b\u756b\u9762\uff0c\u6309\u4e0b [\u5efa\u7acb\u5e33\u6236]\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14207 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.28.15.png\" alt=\"GTM\u5efa\u7acb\u5e33\u6236\" width=\"912\" height=\"277\" \/><span style=\"font-weight: 400;\">\uff084\uff09\u6e96\u5099\u8981\u5efa\u7acb\u4f60\u8981\u7ba1\u7406\u7684\u5e33\u6236\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5e33\u6236\u540d\u7a31\uff1a\u4e00\u500b\u4f60\u559c\u6b61\u7684\u53ef\u611b\u540d\u7a31<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u570b\u5bb6\/\u5730\u5340\uff1a\u9078\u64c7\u4f60\u7684\u570b\u5bb6<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5bb9\u5668\u540d\u7a31\uff1a\u5c31\u662f\u8f38\u5165\u4f60\u7684\u7db2\u7ad9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u76ee\u6a19\u5ee3\u544a\u5e73\u53f0\uff1a\u770b\u4f60\u7684\u5e73\u53f0\u662f\u54ea\u7a2e\uff0c\u7db2\u7ad9\u901a\u5e38\u662f\u7db2\u8def<\/span><\/span><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u6309\u4e0b [\u5efa\u7acb]\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-14208 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.28.44.png\" alt=\"GTM\u65b0\u589e\u5e33\u6236\u8a2d\u5b9a\" width=\"492\" height=\"571\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff085\uff09\u5efa\u7acb\u5b8c\uff0c\u4f60\u6703\u62ff\u5230\u50cf\u4e0b\u5716\u7684\u539f\u59cb\u78bc\uff0c\u518d\u628a GTM \u7684\u8ffd\u8e64\u78bc\u653e\u5165\u5230\u4f60\u7684\u7db2\u7ad9\u539f\u59cb\u78bc\u4e2d\u3002\u7e3d\u5171\u5169\u6bb5\uff0c\u5206\u5225\u653e\u5728\u539f\u59cb\u78bc\u7684 &lt;head&gt;\uff0c&lt;body&gt;<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14209 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.28.51.png\" alt=\"GTM\u8ffd\u8e64\u78bc\" width=\"633\" height=\"428\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff086\uff09<\/span><span style=\"font-weight: 400;\">\u6253\u958b\u4f60\u7684\u7db2\u7ad9\u5f8c\u53f0\u7684\u539f\u59cb\u78bc\uff0c\u6309\u4e0b Crt+F\uff08command + F \uff09 \u641c\u5c0b head\u3001body \u5169\u500b\u5b57\uff0c\u6703\u770b\u5230 &lt;head&gt;\u3001&lt;body&gt; \uff0c\u5c31\u662f\u4e0b\u5716\u6a58\u8272\u6846\u6846\u7684\u5730\u65b9\u3002\u628a\u5169\u6bb5\u5206\u5225\u653e\u7f6e\u5230\u5404\u81ea\u7684\u6b63\u5f8c\u65b9\uff0c\u8b93\u4f60\u4ee5\u5f8c\u6bd4\u8f03\u597d\u627e\uff0c\u653e\u597d\u5f8c\u6309\u4e0b [\u5132\u5b58]\u3002<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u662f WordPress \uff0c\u5247\u662f\u627e\u5230\u4e3b\u984c\u7de8\u8f2f\u5668\uff0c\u627e\u51fa\u4e00\u6a23\u7684\u5169\u500b\u4f4d\u7f6e\u4e26\u653e\u5165\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14258 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.31.38.png\" alt=\"\u539f\u59cb\u78bc\" width=\"765\" height=\"420\" \/><br \/>\n<span style=\"font-weight: 400;\">\u606d\u559c\u4f60\u5b8c\u6210\u4e86 GTM \u5b89\u88dd\uff0c\u63a5\u4e0b\u4f86\u5c31\u53ef\u4ee5\u628a\u5176\u4ed6\u8ffd\u8e64\u78bc\u90fd\u653e\u5230 GTM \u88e1\uff0c\u9032\u884c\u7ba1\u7406\u4e86\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BF%AB%E9%80%9F%E5%BB%BA%E7%AB%8B%E4%BD%A0%E9%9C%80%E8%A6%81%E7%9A%84%E5%B7%A5%E5%85%B7%E8%BF%BD%E8%B9%A4%E7%A2%BC%EF%BC%8C%E4%BB%A5_Facebook_%E5%83%8F%E7%B4%A0%E7%82%BA%E4%BE%8B\"><\/span>\u5feb\u901f\u5efa\u7acb\u4f60\u9700\u8981\u7684\u5de5\u5177\u8ffd\u8e64\u78bc\uff0c\u4ee5 Facebook \u50cf\u7d20\u70ba\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u88dd\u597d GTM \u5f8c\uff0c\u7576\u7136\u4e5f\u8981\u7533\u8acb Google Analytics \u548c FB Pixel \u7684\u8ffd\u8e64\u78bc\u3002\u5148\u524d\u6709\u5beb\u904e\u4e00\u7bc7Google Search Console \u7684\u6587\u7ae0\u6559\u5b78\uff0c \u8aaa\u660e\u5982\u4f55<\/span><span style=\"font-weight: 400;\">\u7533\u8acb GA \u8ffd\u8e64\u78bc\uff0c\u4eca\u5929\u4f86\u793a\u7bc4 FB Pixel \u7684\u8ffd\u8e64\u78bc\u7533\u8acb\u7d66\u5927\u5bb6\u770b\u3002<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/gsc_setting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Search Console \u6559\u5b78\uff0c5 \u7a2e\u8d85\u5b8c\u6574\u5b89\u88dd\u65b9\u6cd5\uff01<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\uff081\uff09\u9996\u5148\u4f60\u5982\u679c\u6c92\u6709 Facebook Pixel\uff0c\u8981\u5148\u4f86<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u50cf\u7d20<\/span><\/a><span style=\"font-weight: 400;\">\u5efa\u7acb\uff1a\u9ede\u9078 [\u50cf\u7d20] \u9801\u7c64\uff0c\u767b\u5165\u4f60\u7684 FB\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14239 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0b\u53482.30.28.png\" alt=\"FB\u50cf\u7d20\u5b89\u88dd\u4f4d\u7f6e\" width=\"719\" height=\"364\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff082\uff09\u767b\u5165\u5f8c\uff0c\u5728 [\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177] \u627e\u5230 [\u50cf\u7d20] \u5f8c\uff0c\u9ede\u9078\uff1a<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14211 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.29.06.png\" alt=\"FB\u50cf\u7d20\u4f4d\u7f6e\" width=\"706\" height=\"355\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff083\uff09\u5230\u9019\u500b\u756b\u9762\uff0c\u6309\u4e0b [\u5efa\u7acb\u50cf\u7d20]\u00a0<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14212 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.29.13.png\" alt=\"FB\u50cf\u7d20\u5efa\u7acb\" width=\"720\" height=\"416\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff084\uff09\u7d66\u4f60\u7684\u50cf\u7d20\u53d6\u500b\u540d\u5b57\uff0c\u9084\u6709\u653e\u5165\u4f60\u7684\u7db2\u7ad9\uff0c\u518d\u4f86\u6309\u4e0b [\u5efa\u7acb]<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14213 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.29.19.png\" alt=\"\u50cf\u7d20\u5efa\u7acb\" width=\"665\" height=\"443\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff085\uff09\u4f60\u6703\u770b\u5230\u4e09\u500b\u9078\u9805\uff0c\u82e5\u8981\u653e\u5165\u5230 GTM\uff0c\u9078\u53d6\u7b2c\u4e8c\u500b [\u81ea\u884c\u624b\u52d5\u5b89\u88dd]\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14418 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/09\/\u87a2\u5e55\u5feb\u7167-2019-09-11-\u4e0b\u53484.38.36.png\" alt=\"FB Pixel \u624b\u52d5\u5b89\u88dd\" width=\"520\" height=\"467\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff086\uff09\u7b2c\u4e00\u90e8\u5206\u662f FB Pixel \u7d66\u7684\u7bc4\u4f8b\uff0c<\/span>\u8acb\u76f4\u63a5\u7121\u8996\u4ed6 \u3002\u56e0\u70ba\u6211\u5011\u8981\u653e\u5230 GTM \uff0c\u611f\u53d7 GTM \u7d71\u4e00\u7ba1\u7406\u7684\u597d\u8655<span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">\u7b2c\u4e8c\u90e8\u5206\u7d05\u8272\u6846\u6846\u624d\u662f\u6211\u5011\u8981\u7684\u50cf\u7d20\u8ffd\u8e64\u78bc\uff0c<strong>\u628a\u4ed6\u8907\u88fd\u4e0b\u4f86<\/strong>\uff0c\u7b49\u7b49\u8cbc\u5230\u6211\u5011\u7684\u597d\u7528 GTM \u88e1\u3002\u4e0d\u904e\u8cbc\u5fc3\u63d0\u9192\uff1a<\/span><span style=\"font-weight: 400;\">\u8a18\u5f97\u8981<span style=\"color: #ff0000;\"><strong>\u8907\u88fd\u3001\u8907\u88fd\u3001\u8907\u88fd\uff01<\/strong><\/span><\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14255 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.26.08.png\" alt=\"FB Pixel\u8ffd\u8e64\u78bc\" width=\"505\" height=\"578\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%96%B0%E5%A2%9E%E4%BD%A0%E7%9A%84%E5%B7%A5%E5%85%B7%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%9C%A8_GTM_%E4%B8%AD\"><\/span>\u65b0\u589e\u4f60\u7684\u5de5\u5177\u8ffd\u8e64\u78bc\u5728 GTM \u4e2d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u662f\u91cd\u982d\u6232\uff1a\u5c07 FB Pixel \u8a2d\u7f6e\u5728 Google Tag Manager\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">(1) \u56de\u5230\u525b\u525b\u4f60\u5efa\u7acb\u597d\u7684 GTM \u5de5\u5177 (\u7db2\u5740\u5728\u9019\uff1a<\/span><a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Tag Manager \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">)\uff0c\u770b\u5230 [\u65b0\u589e\u4ee3\u78bc]\uff0c\u7d66\u4ed6\u6309\u4e0b\u53bb\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14216 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.29.42.png\" alt=\"GTM\u65b0\u589e\u4ee3\u78bc\" width=\"943\" height=\"359\" \/><br \/>\n<span style=\"font-weight: 400;\">(2) \u5148\u9078\u64c7 [\u4ee3\u78bc\u8a2d\u5b9a] \uff0c\u518d\u9ede\u64ca [\u9078\u64c7\u4ee3\u78bc\u985e\u578b] &gt; <\/span><span style=\"font-weight: 400;\">\u00a0[\u81ea\u8a02 HTML] (\u6709\u8a31\u591a\u4ee3\u78bc\u985e\u578b\uff0c\u4f46\u6c92\u6709 FB Piexl \u7684\u683c\u5f0f\uff0c\u6240\u4ee5\u6211\u5011\u8981\u81ea\u8a02)\u3002<\/span><span style=\"font-weight: 400;\">\u628a<span style=\"color: #ff0000;\">\u525b\u525b\u7279\u5225\u5f37\u8abf\u904e\u3001\u5728 FB Pixel \u88e1\u8907\u88fd\u7684\u8ffd\u8e64\u78bc<\/span>\uff0c\u8cbc\u5230 HTML \u88e1\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14217 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.29.49.png\" alt=\"GTM\u4ee3\u78bc\u985e\u578b\u8a2d\u5b9a\" width=\"635\" height=\"396\" \/><br \/>\n<img decoding=\"async\" class=\"wp-image-14260 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.42.18.png\" alt=\"\" width=\"999\" height=\"539\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff083\uff09\u8cbc\u5b8c\u5f8c\uff0c\u9ede\u9078 [<\/span><span style=\"font-weight: 400;\">\u89f8\u767c\u689d\u4ef6] (\u7d05\u6846) \u9032\u884c\u8a2d\u5b9a &gt; <\/span><span style=\"font-weight: 400;\">\u9078\u64c7 [All Page]\uff0c\u5c31\u80fd\u6bcf\u4e00\u9801\u90fd\u89f8\u767c\u8ffd\u8e64\u78bc\u4e86\uff01\u4f46\u5982\u679c\u4f60\u60f3\u91dd\u5c0d\u67d0\u4e9b\u8f49\u63db\uff0c\u8a18\u5f97\u81ea\u5df1\u8a2d\u5b9a\u53e6\u5916\u7684\u7a0b\u5f0f\u78bc\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-14219 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.30.09.png\" alt=\"GTM\u89f8\u767c\u689d\u4ef6\u8a2d\u5b9a\" width=\"784\" height=\"556\" \/><\/span><br \/>\n&nbsp;<br \/>\n\uff084\uff09\u8a2d\u5b9a\u5b8c\u5f8c\uff0c<span style=\"font-weight: 400;\">\u6309\u4e0b\u53f3\u4e0a [\u5132\u5b58]\uff0c\u4e26\u7d66\u4ed6\u4e00\u500b\u53ef\u611b\u7684\u540d\u7a31\uff0c\u987a\u5229\u5132\u5b58\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14259 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.37.40.png\" alt=\"\u8a2d\u5b9aGTM\u7248\u672c\u540d\u7a31\" width=\"828\" height=\"546\" \/><br \/>\n&nbsp;<br \/>\n\uff085\uff09\u5982\u679c\u4e0d\u77e5\u9053\u6709\u6c92\u6709\u8a2d\u5b9a\u6210\u529f\uff0c\u4e5f\u53ef\u4ee5\u5148\u9ede\u9078 [\u9810\u89bd]\uff0c\u9032\u5165 [\u6b63\u5728\u9810\u89bd\u5de5\u4f5c\u5340] \u6a21\u5f0f\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-14262 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.51.51.png\" alt=\"GTM\u9810\u89bd\u6a21\u5f0f\" width=\"896\" height=\"343\" \/><br \/>\n<img decoding=\"async\" class=\"wp-image-14263 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.53.30.png\" alt=\"GTM\u9810\u89bd\u6a21\u5f0f\" width=\"1002\" height=\"269\" \/><br \/>\n&nbsp;<br \/>\n(6) \u6b64\u6642\uff0c\u5728\u540c\u4e00\u500b\u700f\u89bd\u5668\u76f4\u63a5\u958b\u65b0\u5206\u9801 (\u8a18\u5f97\u4e0d\u8981\u958b\u7121\u75d5)\uff0c\u4e26\u8f38\u5165\u4f60\u8a2d\u5b9a\u7684\u7db2\u7ad9\uff0c\u5c31\u80fd\u770b\u5230\u4e0b\u65b9\u51fa\u73fe GTM \u7684\u5340\u584a\uff0c\u4e26\u6aa2\u67e5\u662f\u5426\u5b89\u88dd\u6210\u529f\u56c9\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-14265 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53483.07.44.png\" alt=\"GTM\u6aa2\u67e5\u65b9\u5f0f\" width=\"887\" height=\"549\" \/><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">\uff087\uff09\u78ba\u8a8d\u6c92\u554f\u984c\u7684\u8a71\uff0c\u4f60\u53ef\u4ee5\u96e2\u958b\u9810\u89bd\u6a21\u5f0f\uff0c\u56de\u5230\u65b0\u589e\u4ee3\u78bc\u7684\u9801\u9762\u3002\u4f60\u6703\u770b\u5230\u53f3\u4e0a\u65b9\u7684 [\u63d0\u4ea4] \uff0c\u6309\u4e0b\u53bb\uff1a<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14257 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-30-\u4e0b\u53482.21.53.png\" alt=\"GTM\u63d0\u4ea4\" width=\"894\" height=\"331\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff088\uff09\u8f38\u5165\u4f60\u60f3\u8981\u7684\u540d\u7a31\u548c\u8aaa\u660e\uff0c\u4ee5\u4fbf\u4ee5\u5f8c\u6aa2\u8996\u3002\u6309\u4e0b [\u767c\u4f48] \u5373\u53ef\u5b8c\u6210\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14222 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0a\u534811.30.35.png\" alt=\"GTM\u7248\u672c\u540d\u7a31\u548c\u8aaa\u660e\" width=\"840\" height=\"483\" \/><br \/>\n\u5982\u679c\u4f60\u8ddf\u8457\u6211\u5011\u7684\u8173\u6b65\u9806\u5229\u8d70\u5230\u9019\u908a\uff0c\u606d\u559c\u4f60\u5b8c\u6210\u5df2\u7d93\u6574\u500b GTM \u7684\u8a2d\u7f6e\u4e86\uff01\u606d\u559c\u53c8\u5b78\u6703\u4e86\u4e00\u9805\u65b0\u6280\u80fd\uff01\u6700\u5f8c\u4f86\u500b bonus\uff0c\u5206\u4eab\u4e00\u500b\u5b89\u88dd <span style=\"font-weight: 400;\">WordPress GTM \u7684\u6377\u5f91\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress_GTM_%E6%8D%B7%E5%BE%91%E5%AE%89%E8%A3%9D%E6%B3%95\"><\/span>WordPress GTM \u6377\u5f91\u5b89\u88dd\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\uff081\uff09\u5148\u958b\u555f WordPress\uff0c\u5728\u5b89\u88dd\u5916\u639b\u88e1\u641c\u5c0b\u300cGTM\u300d\uff0c\u6703\u770b\u5230\u5f88\u591a\u5916\u639b\u3002\u4eca\u5929\u5c31\u4ecb\u7d39\u4e0b\u5716\u7b2c\u4e00\u500b\u5916\u639b\uff1a Google Tag Manager for WordPress\u3002<\/span><span style=\"font-weight: 400;\">\u5b89\u88dd\u597d\u5f8c\uff0c\u6309\u4e0b\u555f\u7528\u7136\u5f8c\u6703\u770b\u5230 [\u8a2d\u5b9a]\uff0c\u6309\u4e0b [\u8a2d\u5b9a]\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-14241 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/08\/\u87a2\u5e55\u5feb\u7167-2019-08-29-\u4e0b\u53483.09.05.png\" alt=\"wordpress-GTM\" width=\"723\" height=\"359\" \/><br \/>\n<span style=\"font-weight: 400;\">\uff082\uff09\u5916\u639b\u8a2d\u5b9a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f86\u5230\u8a2d\u5b9a\u756b\u9762\uff0c\u4f60\u6703\u770b\u5230\u5169\u500b\u4f60\u8981\u8a2d\u5b9a\u6b04\u4f4d\uff0c\u548c\u6700\u4e0b\u9762\u8a2d\u5b9a\u5b8c\u6703\u51fa\u73fe\u7684php\u539f\u59cb\u78bc<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u7b2c\u4e00\u500b\u5bb9\u5668 ID\uff1a<\/span><span style=\"font-weight: 400;\">\u4f60\u4e00\u5b9a\u6703\u554f\u54ea\u88e1\u4f86\u7684 ID\uff1f<\/span>\u56de\u5230\u60a8\u53bb<a 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