{"id":14561,"date":"2019-10-18T16:17:45","date_gmt":"2019-10-18T08:17:45","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14561"},"modified":"2021-04-16T15:18:25","modified_gmt":"2021-04-16T07:18:25","slug":"ab-test-is-important-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/","title":{"rendered":"\b\u54ea\u500bEmail\u7248\u672c\u6700\u5438\u5f15\u7528\u6236\uff1f\u5584\u7528AB test\u512a\u5316EDM"},"content":{"rendered":"<p>\u5c0d\u65bc\u4e00\u500b\u5408\u683c\u7684\u884c\u92b7\u4eba\u4f86\u8aaa\uff0c\u6211\u5011\u9700\u8981\u4e0d\u65b7\u60f3\u65b9\u8a2d\u6cd5\u627e\u51fa\u6700\u6709\u6548\u7387\u3001\u5feb\u901f\u7684\u65b9\u5f0f\u4f86\u9054\u6210\u884c\u92b7\u6548\u76ca\u3002\u4f46\u5982\u4f55\u8a55\u4f30\u6578\u64da\u6240\u4ee3\u8868\u7684\u610f\u7fa9\uff1f\u5982\u4f55\u4e86\u89e3\u6211\u5011\u7684\u5ba2\u6236\u771f\u5be6\u7684\u559c\u597d\u5462\uff1fAB test \u5c31\u662f\u500b\u597d\u65b9\u6cd5\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#%E4%BB%80%E9%BA%BC%E6%98%AFAB_test_AB%E6%B8%AC%E8%A9%A6\" >\u4ec0\u9ebc\u662fAB test (AB\u6e2c\u8a66)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#AB_Test_%E5%8F%AF%E4%BB%A5%E7%9F%A5%E9%81%93%E5%93%AA%E4%BA%9B%E6%88%90%E6%9E%9C%EF%BC%9F\" >AB Test \u53ef\u4ee5\u77e5\u9053\u54ea\u4e9b\u6210\u679c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#AB_test%E7%9A%84%E7%B0%A1%E5%96%AE%E6%B5%81%E7%A8%8B\" >AB test\u7684\u7c21\u55ae\u6d41\u7a0b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#%E8%A3%BD%E4%BD%9C%E9%9B%BB%E5%AD%90%E5%A0%B1%E7%9A%84AB_test%E4%B8%89%E6%AD%A5%E9%A9%9F\" >\u88fd\u4f5c\u96fb\u5b50\u5831\u7684AB test\u4e09\u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#1_%E8%A8%AD%E5%AE%9A_Email_%E8%A1%8C%E9%8A%B7%E7%9A%84%E7%9B%AE%E6%A8%99\" >1. \u8a2d\u5b9a Email \u884c\u92b7\u7684\u76ee\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#2_%E6%B1%BA%E5%AE%9A_AB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E4%B8%BB%E8%A6%81%E8%AE%8A%E6%95%B8\" >2. \u6c7a\u5b9a AB \u6e2c\u8a66\u7684\u4e3b\u8981\u8b8a\u6578<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#3_%E5%88%A9%E7%94%A8%E9%9B%BB%E5%AD%90%E5%A0%B1%E5%B9%B3%E5%8F%B0%E7%99%BC%E9%80%81_EDM\" >3. \u5229\u7528\u96fb\u5b50\u5831\u5e73\u53f0\u767c\u9001 EDM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#%E5%9F%B7%E8%A1%8C%E9%9B%BB%E5%AD%90%E5%A0%B1_AB_test%E6%99%82%E9%9C%80%E6%B3%A8%E6%84%8F%E4%BB%A5%E4%B8%8B%E4%BA%94%E9%BB%9E\" >\u57f7\u884c\u96fb\u5b50\u5831 AB test\u6642\u9700\u6ce8\u610f\u4ee5\u4e0b\u4e94\u9ede<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#1_%E5%AE%A2%E6%88%B6%E7%99%BC%E9%85%B5%E7%9A%84%E6%99%82%E9%96%93\" >1. \u5ba2\u6236\u767c\u9175\u7684\u6642\u9593<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#2_%E8%A8%AD%E5%AE%9A%E6%9C%89%E6%84%8F%E7%BE%A9%E7%9A%84%E6%B8%AC%E8%A9%A6%E5%81%87%E8%A8%AD%E5%8F%8A%E8%AE%8A%E6%95%B8\" >2. \u8a2d\u5b9a\u6709\u610f\u7fa9\u7684\u6e2c\u8a66\u5047\u8a2d\u53ca\u8b8a\u6578<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#3_%E6%8C%81%E7%BA%8C%E6%B8%AC%E8%A9%A6%E7%9E%AD%E8%A7%A3%E6%94%B6%E4%BB%B6%E8%80%85%E5%81%8F%E5%A5%BD\" >3. \u6301\u7e8c\u6e2c\u8a66\u77ad\u89e3\u6536\u4ef6\u8005\u504f\u597d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#4_%E4%B8%80%E6%AC%A1%E9%81%B8%E6%93%87%E4%B8%80%E7%A8%AE%E8%AE%8A%E6%95%B8%E5%8D%B3%E5%8F%AF\" >4. \u4e00\u6b21\u9078\u64c7\u4e00\u7a2e\u8b8a\u6578\u5373\u53ef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/#5_%E8%B6%B3%E5%A4%A0%E7%9A%84%E6%A8%A3%E6%9C%AC%E6%95%B8\" >5. \u8db3\u5920\u7684\u6a23\u672c\u6578<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFAB_test_AB%E6%B8%AC%E8%A9%A6\"><\/span>\u4ec0\u9ebc\u662fAB test (AB\u6e2c\u8a66)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AB test \u88ab\u61c9\u7528\u65bc\u8a31\u591a\u884c\u92b7\u53ca\u92b7\u552e\u7684\u898f\u5283\u4e2d\uff0c\u900f\u904e\u5169\u7a2e\u65b9\u6848\u7684\u5236\u5b9a\u4f86\u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u5f0f\u4f86\u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u6848\u66f4\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u6216\u66f4\u80fd\u9054\u6210\u884c\u92b7\u6548\u76ca\u3002\u57f7\u884c\u7684\u904e\u7a0b\u662f\u91dd\u5c0d\u73fe\u6709\u60c5\u6cc1\u5efa\u7acb\u5047\u8a2d\uff0c\u4e26\u8a2d\u8a08\u51fa\u5169\u7a2e\u65b9\u6848\uff0c\u540c\u6642\u9593\u53ea\u66f4\u52d5\u4e00\u7a2e\u8b8a\u6578\u53bb\u6e2c\u8a66\u4f7f\u7528\u8005(\u6216\u6536\u4ef6\u8005)\u7b49\u53d7\u773e\u7684\u53cd\u61c9\uff0c\u4e26\u641c\u96c6\u76f8\u95dc\u6578\u64da\u9a57\u8b49\u54ea\u4e9b\u662f\u771f\u6b63\u5f71\u97ff\u9019\u4e9b\u4f7f\u7528\u8005\u559c\u597d\u3001\u884c\u70ba\u7684\u771f\u6b63\u8b8a\u6578\uff0c\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u6216\u8f49\u63db\u6210\u6548\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_Test_%E5%8F%AF%E4%BB%A5%E7%9F%A5%E9%81%93%E5%93%AA%E4%BA%9B%E6%88%90%E6%9E%9C%EF%BC%9F\"><\/span>AB Test \u53ef\u4ee5\u77e5\u9053\u54ea\u4e9b\u6210\u679c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u627e\u51fa\u6c7a\u5b9a\u6027\u7684\u8b8a\u6578\u4f86\u7528\u66f4\u6709\u6548\u7387\u7684\u65b9\u5f0f\u9054\u6210\u884c\u92b7\u76ee\u6a19<\/li>\n<li>\u641c\u96c6\u7684\u6578\u64da\u53ef\u7528\u65bc\u7522\u54c1\u53ca\u670d\u52d9\u7684\u512a\u5316\u9805\u76ee<\/li>\n<li>\u66f4\u4e86\u89e3\u4f60\u7684\u4f7f\u7528\u8005(\u6536\u4ef6\u8005)\u4e26\u5efa\u7acb\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57<\/li>\n<\/ol>\n<p>\u7531\u65bc\u73fe\u5728\u7684\u884c\u92b7\u5de5\u5177\u5f88\u591a\u5143\uff0c\u4f46\u9069\u5408\u4f60\u7684\u7522\u54c1\u53ca\u670d\u52d9\u4e0d\u4e00\u5b9a\u53ea\u6709\u4e00\u7a2e\uff0c\u6240\u4ee5\u591a\u901a\u8def\u884c\u92b7\u6210\u70ba\u73fe\u5728\u7684\u8da8\u52e2\uff0c\u800c\u900f\u904e AB test\uff0c\u6211\u5011\u53ef\u4ee5\u9010\u6f38\u627e\u51fa\u6700\u6709\u6548\u7387\u3001\u5f71\u97ff\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u7684\u884c\u92b7\u65b9\u5f0f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_test%E7%9A%84%E7%B0%A1%E5%96%AE%E6%B5%81%E7%A8%8B\"><\/span>AB test\u7684\u7c21\u55ae\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u6c7a\u5b9a\u76ee\u524d\u884c\u92b7\u5f85\u6539\u5584\u7684\u554f\u984c\u53ca\u60f3\u89e3\u6c7a\u7684\u76ee\u6a19\u3002<\/li>\n<li>\u8a2d\u5b9a\u53ef\u80fd\u89e3\u6c7a\u554f\u984c\u3001\u8b93\u6b64\u76ee\u6a19\u9054\u6210\u7387\u66f4\u597d\u7684\u5047\u8a2d\u4ee5\u53ca\u53ef\u4ee5\u64cd\u4f5c\u6e2c\u8a66\u7684\u8b8a\u6578\u3002<\/li>\n<li>\u57f7\u884cAB test\uff0c\u4e26\u641c\u96c6\u6578\u64da\u3002<\/li>\n<li>\u5206\u6790\u6578\u64da\u4e26\u5c07\u7d50\u8ad6\u61c9\u7528\u81f3\u7522\u54c1\u512a\u5316\u3001EDM\u5167\u5bb9\u8abf\u6574\u7b49\u57f7\u884c\u4e0a\u3002<\/li>\n<li>\u5982\u6e2c\u8a66\u6c92\u6709\u660e\u986f\u5f71\u97ff\u884c\u92b7\u7684\u7d50\u679c\uff0c\u5247\u61c9\u91cd\u65b0\u8a2d\u5b9a\u5047\u8a2d\u53ca\u8abf\u6574\u8b8a\u6578\uff0c\u518d\u91cd\u8907\u4ee5\u4e0a\u6b65\u9a5f\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9C%E9%9B%BB%E5%AD%90%E5%A0%B1%E7%9A%84AB_test%E4%B8%89%E6%AD%A5%E9%A9%9F\"><\/span>\u88fd\u4f5c\u96fb\u5b50\u5831\u7684AB test\u4e09\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E8%A8%AD%E5%AE%9A_Email_%E8%A1%8C%E9%8A%B7%E7%9A%84%E7%9B%AE%E6%A8%99\"><\/span>1. \u8a2d\u5b9a Email \u884c\u92b7\u7684\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u900f\u904eEmail\u60f3\u8981\u9054\u6210\u7684\u884c\u92b7\u76ee\u6a19\uff0c\u4e0d\u5916\u4e4e\u662f\u4ee5\u4e0b\u4e09\u7a2e\uff1a<\/p>\n<ul>\n<li>\u589e\u52a0\u958b\u4fe1\u7387<\/li>\n<li>\u589e\u52a0\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387<\/li>\n<li>\u589e\u52a0\u8f49\u63db\u7387\uff1a\u9664\u4e86 EDM \u4e2d\u7684 CTA \u6216\u5716\u7247\u9ede\u64ca\u8f49\u63db\u4ee5\u5916\uff0c\u4e5f\u53ef\u4ee5\u89c0\u5bdf\u5be6\u969b\u8cfc\u8cb7\u3001\u90e8\u843d\u683c\u5c0e\u6d41\u7b49\u8f49\u63db\u4e86\u89e3\u662f\u5426\u6709\u6539\u6240\u6539\u5584\u3002<\/li>\n<\/ul>\n<p>\u7576\u6c7a\u5b9a\u4e86\u60f3\u6539\u5584\u7684\u76ee\u6a19\uff0c\u624d\u80fd\u9032\u4e00\u6b65\u8a2d\u5b9a\u5047\u8a2d\u5373\u53ef\u4ee5\u64cd\u4f5c\u7684\u8b8a\u6578\u9805\u76ee\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%B1%BA%E5%AE%9A_AB_%E6%B8%AC%E8%A9%A6%E7%9A%84%E4%B8%BB%E8%A6%81%E8%AE%8A%E6%95%B8\"><\/span>2. \u6c7a\u5b9a AB \u6e2c\u8a66\u7684\u4e3b\u8981\u8b8a\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u60f3\u8981\u6e2c\u8a66\u7684\u8b8a\u6578\u9805\u76ee\u6709\u5f88\u591a\uff0cawoo \u5e6b\u5927\u5bb6\u5217\u4e86\u4ee5\u4e0b\u6e05\u55ae\uff1a<\/p>\n<ul>\n<li><strong>\u5bc4\u4ef6\u4eba\u540d\u7a31 (From Name)<\/strong>\uff1a\u4e4b\u524d Hubpsot \u66fe\u7d93\u505a\u904e\u4e00\u500b EDM AB test\uff0c\u55ae\u7d14\u628a\u5bc4\u4ef6\u4eba\u540d\u7a31\u5f9e\u516c\u53f8\u540d\u7a31\u6539\u6210\u4e00\u500b\u54e1\u5de5\u7684\u59d3\u540d\u5f8c\uff0c\u5c31\u8b93\u958b\u4fe1\u7387\u589e\u52a0\u3002<\/li>\n<li><strong>\u4e3b\u65e8 (Subject Line)<\/strong>\uff1a\u4e3b\u65e8\u662f\u5927\u90e8\u5206\u6536\u4ef6\u8005\u6c7a\u5b9a\u662f\u5426\u6253\u958b\u4e00\u5c01\u4fe1\u7684\u4e3b\u56e0\uff0c\u4f8b\u5982\u6211\u5011\u53ef\u4ee5\u5c07\u512a\u60e0\u65b9\u5f0f\u66f4\u63db\u5beb\u6cd5\u4f86\u6e2c\u8a66\uff0c\u300c\u5168\u9928 85 \u6298\u8d77\u300dV.S.\u300c\u5168\u9928 15%off\uff01\u300d\uff0c\u4f86\u6e2c\u8a66\u6536\u4ef6\u8005\u5c0d\u65bc\u54ea\u4e00\u7a2e\u66f4\u6709\u611f\u89ba\u3002<\/li>\n<li><strong>\u9810\u89bd\u6587\u5b57 (Preheader)<\/strong>\uff1a\u4e00\u5c01\u597d\u7684\u4fe1\u4ef6\u61c9\u8a72\u5f9e\u982d\u5230\u5c3e\u90fd\u9075\u5b88\u5ba2\u88fd\u5316\u7684\u6700\u9ad8\u539f\u5247\uff0c\u800c\u9810\u89bd\u6587\u5b57\u5c31\u662f\u5176\u4e2d\u4e00\u500b\u53ef\u4ee5\u5ba2\u88fd\u5316\u7684\u90e8\u5206\uff0c\u50cf\u662f\u5728\u9810\u89bd\u6587\u5b57\u4e2d\u7a31\u547c\u6536\u4ef6\u8005\u7684\u59d3\u540d\uff0c\u7d66\u6536\u4ef6\u8005\u7684\u611f\u89ba\u5c31\u6703\u5b8c\u5168\u4e0d\u4e00\u6a23\u5594\uff01<\/li>\n<li><strong>Email \u6574\u9ad4\u8a2d\u8a08\u98a8\u683c<\/strong>\uff1a\u5982 EDM \u6574\u9ad4\u7684\u80cc\u666f\u984f\u8272\u3001\u5b57\u9ad4\u7b49\u90fd\u662f\u53ef\u4ee5\u6e2c\u8a66\u7684\u90e8\u5206\u3002<\/li>\n<li><strong>Email \u6392\u7248<\/strong>\uff1a\u4f8b\u5982\u5716\u7247\u8207\u6587\u5b57\u7684\u64fa\u653e\u4f4d\u7f6e\u53ca\u6bd4\u4f8b\u7b49\u90fd\u53ef\u4ee5\u7d66\u4eba\u4e0d\u540c\u7684\u611f\u89ba\u3002<\/li>\n<li><strong>Email \u9577\u5ea6<\/strong>\uff1a\u5982\u53ef\u4ee5\u91dd\u5c0d\u53d7\u773e\u8f03\u5728\u610f\u7684\u8cc7\u8a0a\u4f86\u8a2d\u8a08\u5167\u5bb9\u8f03\u8c50\u5bcc\u7684\u5167\u5bb9\u578b EDM V.S. \u5167\u5bb9\u8f03\u77ed\u3001\u6709\u660e\u986f\u8cfc\u8cb7 CTA \u7684\u4fc3\u92b7\u578b EDM\uff0c\u524d\u8005\u7684\u6536\u4ef6\u8005\u53ef\u80fd\u66f4\u5728\u4e4e\u7522\u54c1\u53ca\u54c1\u724c\u7684\u6210\u7acb\u7406\u5ff5\u3001\u80cc\u5f8c\u6545\u4e8b\u7b49\uff0c\u800c\u5f8c\u8005\u7684\u6536\u4ef6\u8005\u901a\u5e38\u5c0d\u50f9\u683c\u8f03\u70ba\u654f\u611f\uff0c\u82e5\u796d\u51fa\u5438\u5f15\u4eba\u7684\u4fc3\u92b7\u8cc7\u8a0a\u5c31\u5bb9\u6613\u8b93\u4ed6\u5011\u4e0b\u55ae\u8cfc\u8cb7\u3002<\/li>\n<li><strong>\u6709\u7121\u4f7f\u7528\u5716\u7247\u3001\u5f71\u7247\u7b49\u6216\u55ae\u7d14\u7684\u6587\u5b57\u4fe1\u4ef6<\/strong>\uff1a\u7531\u65bc\u4eba\u5011\u662f\u8996\u89ba\u52d5\u7269\uff0c\u6240\u4ee5\u52a0\u5165\u5716\u7247\u3001\u5f71\u7247\u7684\u65b9\u5f0f\u6709\u52a9\u65bc\u6293\u4f4f\u5438\u5f15\u529b\uff0c\u8b93\u4fe1\u4ef6\u66f4\u5bb9\u6613\u88ab\u95b1\u8b80\u5594\uff01<\/li>\n<li><strong>CTA (Call-to-Action)<\/strong>\uff1aCTA \u5927\u5c0f\u3001\u984f\u8272\u3001\u8a2d\u8a08\u3001\u6587\u5b57\u53ca\u64fa\u653e\u4f4d\u7f6e\u7b49\u90fd\u662f\u53ef\u4ee5\u62ff\u4f86\u505a\u6e2c\u8a66\u7684\u8b8a\u6578\uff0c\u4e5f\u56e0\u70ba CTA \u7684\u6e2c\u8a66\u8f03\u8f03\u80fd\u7c21\u55ae\u6bd4\u8f03\u51fa\u4e0d\u540cEmail\u7684\u6210\u6548\u5dee\u7570\uff0c\u6240\u4ee5\u591a\u6578\u4eba\u5e38\u6703\u62ff\u4f86\u7576\u6210 AB test \u7684\u91cd\u9ede\u4e4b\u4e00\u3002<\/li>\n<li><strong>\u5bc4\u4fe1\u6642\u9593<\/strong>\uff1a\u4e4b\u524d\u7684\u6587\u7ae0\u9678\u7e8c\u90fd\u63d0\u5230\uff0c\u6700\u5408\u9069\u7684\u5bc4\u4fe1\u6642\u9593\u6700\u597d\u907f\u958b\u5fd9\u788c\u7684\u9031\u4e00\u53ca\u5feb\u653e\u5047\u7684\u9031\u4e94\uff0c\u4f46\u53ef\u4ee5\u4f9d\u64da\u5be6\u969b\u641c\u96c6\u5230\u7684\u8cc7\u8a0a\u4f86\u8abf\u6574\u5bc4\u4fe1\u6642\u9593\u66f4\u597d\u3002\u800c\u6839\u64da awoo \u96fb\u5b50\u5831\u7d93\u71df\u7684\u7d93\u9a57\uff0c\u7531\u65bc\u6211\u5011\u662f\u662f\u5167\u5bb9\u578b\u7684\u96fb\u5b50\u5831\uff0c\u6240\u4ee5\u5728\u4e0a\u73ed\u65e5\u7684\u6642\u5019\u5bc4\u51fa\u4fe1\u4ef6\u90fd\u53ef\u4ee5\u7372\u5f97\u8f03\u597d\u7684\u6210\u6548\uff0c\u4f46\u4e0a\u73ed\u65cf\u5728\u9031\u4e00\u901a\u5e38\u6703\u6709\u8a31\u591a\u6703\u8b70\u5c31\u4e0d\u592a\u5efa\u8b70\u6b64\u6642\u5f8c\u5bc4\u51fa\uff0c\u5f88\u5bb9\u6613\u88ab\u6df9\u6c92\u5728\u6536\u4ef6\u593e\u7576\u4e2d\u3002<\/li>\n<li><strong>\u4fe1\u4ef6\u4e2d\u63d0\u4f9b\u7684\u512a\u60e0\u6216\u4fc3\u92b7\u8a0a\u606f<\/strong>\uff1a\u50cf\u662f\u53ef\u4ee5\u63a8\u51fa\u6eff\u984d\u514d\u904b\u3001\u6298\u6263\u7b49\u4e0d\u540c\u7684\u6d3b\u52d5\u6e2c\u8a66\uff0c\u4f86\u4e86\u89e3\u6536\u4ef6\u8005\u5230\u5e95\u5c0d\u65bc\u54ea\u7a2e\u985e\u578b\u7684\u4fc3\u92b7\u6d3b\u52d5\u66f4\u6709\u8208\u8da3\u3002<\/li>\n<\/ul>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/opt-in-email-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Single or Double Opt-in\uff1f\u8a31\u53ef\u5f0f\u884c\u92b7\u8b93\u4f60\u7684Email\u66f4\u6709\u6548\uff01<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%88%A9%E7%94%A8%E9%9B%BB%E5%AD%90%E5%A0%B1%E5%B9%B3%E5%8F%B0%E7%99%BC%E9%80%81_EDM\"><\/span>3. \u5229\u7528\u96fb\u5b50\u5831\u5e73\u53f0\u767c\u9001 EDM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u6c7a\u5b9a\u597d\u6e2c\u8a66\u9805\u76ee\u5f8c\uff0c\u5c31\u8981\u4f86\u5be6\u969b\u57f7\u884c AB test \u56c9\uff01\u76ee\u524d awoo \u7684\u670d\u52d9 <a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">TigerFly EDM\u767c\u9001\u5de5\u5177<strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong><\/a>\u4e2d\u5df2\u53ef\u4ee5\u91dd\u5c0d\u4e3b\u65e8\u3001\u9810\u89bd\u6587\u5b57\u53ca\u5bc4\u4ef6\u4eba\u540d\u7a31\u4f86\u9032\u884c AB test\uff0c\u9019\u908a\u4ee5 TigerFly <strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong>\u4f86\u7576\u7bc4\u4f8b\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/09\/tigerfly-ab-test.jpg\" alt=\"\u5168\u53f0\u6700\u6709\u7cbe\u6e96\u7684\u96fb\u5b50\u5831\u5e73\u53f0 TigerFly\" width=\"968\" height=\"530\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aTigerFly<\/a><\/p>\n<p>\u9996\u5148\uff0c\u6253\u958b AB test \u7684\u6309\u9215\uff0c\u4e26\u9078\u5b9a\u597d\u8981\u6e2c\u8a66\u7684\u9805\u76ee\uff0c\u518d\u9078\u64c7\u60f3\u8981\u6e2c\u8a66\u7684\u4eba\u7fa4\u6bd4\u4f8b\u3002\u6211\u5011\u6703\u5efa\u8b70\u6e2c\u8a66\u7684\u6536\u4ef6\u8005\u6bd4\u4f8b A+B \u5169\u7d44\u52a0\u8d77\u4f86\u53ef\u4ee5\u843d\u5728 20~30% \u5373\u53ef\uff0c\u4e26\u9078\u64c7\u60f3\u8981\u5728 AB test \u5b8c\u6210\u5f8c\uff0c\u9593\u9694\u591a\u9577\u6642\u9593\uff0c\u518d\u6839\u64da\u958b\u4fe1\u7387\u8f03\u9ad8\u7684\u7248\u672c\u4f86\u5bc4\u51fa\u6e2c\u8a66 A\u3001B \u7d44\u4ee5\u5916\u7684\u6536\u4ef6\u8005\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/09\/ab-test\u7bc4\u4f8b.jpg\" alt=\"\" width=\"961\" height=\"525\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u4f86\u6e90\uff1aTigerFly<\/a><\/p>\n<p>\u7576\u8a2d\u5b9a\u5b8c\u6210\u5bc4\u51fa\u5f8c\uff0c\u7cfb\u7d71\u4fbf\u6703\u6839\u64da A\u3001\uff22\u5169\u7d44\u7684\u958b\u4fe1\u7387\u6c7a\u5b9a\u6700\u7d42\u4f7f\u7528\u54ea\u4e00\u500b\u7248\u672c\u7684\u4fe1\u4ef6\uff0c\u4fbf\u5b8c\u6210 AB test \u56c9\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-marketing-7-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email\u884c\u92b7\u5165\u9580\uff0c\u4e03\u6b65\u9a5f\u5229\u7528EDM\u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E9%9B%BB%E5%AD%90%E5%A0%B1_AB_test%E6%99%82%E9%9C%80%E6%B3%A8%E6%84%8F%E4%BB%A5%E4%B8%8B%E4%BA%94%E9%BB%9E\"><\/span>\u57f7\u884c\u96fb\u5b50\u5831 AB test\u6642\u9700\u6ce8\u610f\u4ee5\u4e0b\u4e94\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%AE%A2%E6%88%B6%E7%99%BC%E9%85%B5%E7%9A%84%E6%99%82%E9%96%93\"><\/span>1. \u5ba2\u6236\u767c\u9175\u7684\u6642\u9593<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5224\u65b7AB test\u7684\u6210\u6548\u9ad8\u4f4e\uff0c\u901a\u5e38\u6703\u8a2d\u5b9a\u4e00\u500b\u89c0\u5bdf\u5340\u6bb5\uff0c\u53bb\u4e86\u89e3\u662f A \u7248\u672c\u7684\u958b\u4fe1\/\u9ede\u64ca\u7387\u8f03\u9ad8\uff1f\u9084\u662f B \u7248\u672c\uff1f\u4e0d\u904e\u8981\u6ce8\u610f\u6642\u9593\u5340\u6bb5\u9577\u77ed\u662f\u5426\u8db3\u5920\u8b93\u6536\u4fe1\u4eba\u53cd\u61c9\uff0c\u4f8b\u5982 B2B \u4f01\u696d\u5728\u4e0b\u5348\u5bc4\u51fa ABtest \u4fe1\u4ef6\uff0c\u5c31\u9700\u8981\u8003\u616e\u5230\u5ba2\u6236\u7684\u4e0b\u73ed\u6642\u9593\u3002<br \/>\n\u5982\u679c\u89c0\u5bdf\u6642\u9593\u904e\u77ed\uff0c\u5c31\u4e0d\u4e00\u5b9a\u80fd\u641c\u96c6\u5230\u5408\u7406\u7684\u6578\u64da\uff0c\u5c0e\u81f4\u5224\u65b7\u6210\u6548\u932f\u8aa4\u3002\u4e0d\u540c\u7522\u696d\u3001\u4f01\u696d\u7684\u5ba2\u6236\u767c\u9175\u6642\u9593\u4e5f\u4e0d\u540c\uff0c\u6240\u4ee5\u5728\u9032\u884c AB test \u524d\uff0c\u66f4\u9700\u8981\u4e86\u89e3\u77ad\u89e3\u5ba2\u6236\u7684\u958b\u4fe1\u7fd2\u6163\uff0c\u5e6b\u52a9\u66f4\u7cbe\u6e96\u5224\u65b7\u6210\u6548\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%A8%AD%E5%AE%9A%E6%9C%89%E6%84%8F%E7%BE%A9%E7%9A%84%E6%B8%AC%E8%A9%A6%E5%81%87%E8%A8%AD%E5%8F%8A%E8%AE%8A%E6%95%B8\"><\/span>2. \u8a2d\u5b9a\u6709\u610f\u7fa9\u7684\u6e2c\u8a66\u5047\u8a2d\u53ca\u8b8a\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AB test \u7684\u610f\u7fa9\u5728\u65bc\u5efa\u7acb\u5408\u7406\u7684\u5047\u8a2d\u53ca\u53ef\u64cd\u4f5c\u7684\u8b8a\u6578\u4f86\u627e\u51fa\u771f\u6b63\u5f71\u97ff\u4f60\u7684\u6536\u4ef6\u8005\u504f\u597d\u7684\u539f\u56e0\uff0c\u4f8b\u5982\u5982\u679c\u4f60\u60f3\u589e\u52a0\u4fe1\u4ef6\u7684\u958b\u4fe1\u7387\uff0c\u53ef\u4ee5\u5728\u4e3b\u65e8\u6216\u9810\u89bd\u6587\u5b57\u4e2d\u52a0\u5165\u6536\u4ef6\u8005\u4fe1\u540d V.S .\u7d71\u4e00\u7a31\u547c\uff0c\u4f86\u6e2c\u8a66\u770b\u770b\u54ea\u4e00\u7a2e\u65b9\u5f0f\u8f03\u53ef\u4ee5\u5438\u5f15\u6536\u4ef6\u8005\u958b\u4fe1\u3002<br \/>\n\u6e2c\u8a66\u7684\u5c0d\u8c61\u540c\u8cea\u6027\u9ad8\u53ef\u4ee5\u907f\u514d\u51fa\u73fe\u7570\u5e38\u884c\u70ba\u7684\u6536\u4ef6\u8005\u5f71\u97ff\u6578\u64da\u7522\u751f\u504f\u8aa4\uff0c\u4f8b\u5982\u5340\u5206\u8a02\u95b1\u96fb\u5b50\u5831\u6536\u4ef6\u8005\u7684\u4f86\u6e90\u5206\u773e (\u66fe\u8cfc\u8cb7\u904e\u7522\u54c1\u3001\u672a\u8cfc\u8cb7\u904e\u7522\u54c1\uff09\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E6%8C%81%E7%BA%8C%E6%B8%AC%E8%A9%A6%E7%9E%AD%E8%A7%A3%E6%94%B6%E4%BB%B6%E8%80%85%E5%81%8F%E5%A5%BD\"><\/span>3. \u6301\u7e8c\u6e2c\u8a66\u77ad\u89e3\u6536\u4ef6\u8005\u504f\u597d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6e2c\u8a66\u4e0d\u53ea\u6709\u4e00\u6b21\uff0c\u5e38\u5e38\u6e2c\u8a66\u8f03\u80fd\u66f4\u4e86\u89e3\u4f60\u7684\u6536\u4ef6\u8005\u504f\u597d\uff0c\u6709\u5229\u65bc\u5f8c\u7e8c Email \u884c\u92b7\u7684\u64cd\u4f5c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E4%B8%80%E6%AC%A1%E9%81%B8%E6%93%87%E4%B8%80%E7%A8%AE%E8%AE%8A%E6%95%B8%E5%8D%B3%E5%8F%AF\"><\/span>4. \u4e00\u6b21\u9078\u64c7\u4e00\u7a2e\u8b8a\u6578\u5373\u53ef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6bcf\u4e00\u6b21\u6e2c\u8a66\u9078\u5b9a\u4e00\u7a2e\u8b8a\u6578\uff0c\u8f03\u5bb9\u6613\u770b\u5f97\u51fa\u4f86\u4e0d\u540c\u6e2c\u8a66\u9593\u7684\u5dee\u7570\u6027\uff0c\u4e5f\u53ef\u4ee5\u907f\u514d\u904e\u7a0b\u4e2d\u56e0\u5176\u4ed6\u72c0\u6cc1\u4e0d\u540c\u800c\u7522\u751f\u7684\u6e2c\u8a66\u504f\u8aa4\u3002\u4f8b\u5982\u8b8a\u63db CTA \u7684\u984f\u8272\u7d05\u8272V.S.\u7da0\u8272\u3001\u4e3b\u65e8\u52a0\u5165 Emoji V.S.\u6c92\u52a0\u5165\u7684\u4e3b\u65e8\u7b49\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E8%B6%B3%E5%A4%A0%E7%9A%84%E6%A8%A3%E6%9C%AC%E6%95%B8\"><\/span>5. \u8db3\u5920\u7684\u6a23\u672c\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u78ba\u8a8d\u6e2c\u8a66\u8005\u7684\u5920\u591a\uff0c\u624d\u80fd\u5177\u5099\u7d71\u8a08\u5b78\u4e0a\u7684\u6e2c\u8a66\u610f\u7fa9\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-14570 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/09\/ABtest\u7bc4\u672c-300x150.jpg\" alt=\"\" width=\"524\" height=\"262\" \/><br \/>\n\u900f\u904e\u8490\u96c6\u5230\u7684\u6578\u64da\u5224\u8b80\u4e26\u512a\u5316 EDM\uff0c\u518d\u6b21\u6295\u5165\u5230\u4e0b\u4e00\u6b21\u7684\u4fe1\u4ef6\u898f\u5283\u4e2d\uff0c\u662f AB test \u7684\u5b58\u5728\u610f\u7fa9\uff0c\u4e14\u7531\u65bc\u6536\u4ef6\u8005\u7684\u559c\u597d\u3001\u8208\u8da3\u7b49\u5bb9\u6613\u96a8\u8457\u6642\u9593\u6539\u8b8a\uff0c\u60df\u6709\u85c9\u8457\u4e0d\u65b7\u6e2c\u8a66\uff0c\u624d\u80fd\u771f\u6b63\u638c\u63e1 Email \u884c\u92b7\u9019\u5957\u6280\u80fd\u5594\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/email-content-marketing-and-design-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u96fb\u5b50\u5831\u5167\u5bb9\u512a\u5316\uff0c4\u9762\u5411\u638c\u63e1EDM\u64b0\u5beb\u95dc\u9375<\/a><br \/>\n<strong>\u5982\u679c\u4f60\u5df2\u7d93\u662fTigerFly<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a>\u7684\u6703\u54e1<\/strong>\uff1a\u7acb\u5373\u958b\u59cb\u8a2d\u7f6e AB test \u770b\u770b\u4f60\u7684\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u54ea\u7a2e\u4fe1\u4ef6\u5427\uff01\u4e5f\u53ef\u4ee5\u6572\u6572\u53f3\u4e0b\u89d2\u7684\u795e\u79d8\u5c0f\u5e6b\u624b\u4f86\u5e6b\u4f60\u770b\u770b\u4fe1\u4ef6\u6709\u54ea\u4e9b\u512a\u5316\u7a7a\u9593\u5594\uff01<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/09\/\u5c08\u4eba\u5ba2\u670d.jpg\" alt=\"\" width=\"909\" height=\"489\" \/><br \/>\n<strong>\u5982\u679c\u4f60\u9084\u6c92\u52a0\u5165 TigerFly<a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a> \u7684\u884c\u5217\uff1a<\/strong>\u7acb\u5373\u8aee\u8a62\u7531\u5c08\u54e1\u544a\u8a34\u4f60 TigerFly \u8207\u5176\u4ed6\u767c\u4fe1\u5e73\u53f0\u7684\u4e0d\u540c\u4e4b\u8655\uff01<br \/>\n<span id=\"hs-cta-wrapper-58256c71-1239-46c2-a7d1-c9f9842fa95f\"><span id=\"hs-cta-58256c71-1239-46c2-a7d1-c9f9842fa95f\"><a href=\"https:\/\/info.awoo.com.tw\/tigerfly_inquiry\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-58256c71-1239-46c2-a7d1-c9f9842fa95f\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3447889\/58256c71-1239-46c2-a7d1-c9f9842fa95f.png\" alt=\"Email\u670d\u52d9\u8aee\u8a62\" \/><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c0d\u65bc\u4e00\u500b\u5408\u683c\u7684\u884c\u92b7\u4eba\u4f86\u8aaa\uff0c\u6211\u5011\u9700\u8981\u4e0d\u65b7\u60f3\u65b9\u8a2d\u6cd5\u627e\u51fa\u6700\u6709\u6548\u7387\u3001\u5feb\u901f\u7684\u65b9\u5f0f\u4f86\u9054\u6210\u884c\u92b7\u6548\u76ca\u3002\u4f46\u5982\u4f55\u8a55\u4f30\u6578\u64da\u6240\u4ee3\u8868\u7684\u610f [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-14561","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\b\u54ea\u500bEmail\u7248\u672c\u6700\u5438\u5f15\u7528\u6236\uff1f\u5584\u7528AB test\u512a\u5316EDM - awoo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\b\u54ea\u500bEmail\u7248\u672c\u6700\u5438\u5f15\u7528\u6236\uff1f\u5584\u7528AB test\u512a\u5316EDM - awoo\" \/>\n<meta property=\"og:description\" content=\"\u5c0d\u65bc\u4e00\u500b\u5408\u683c\u7684\u884c\u92b7\u4eba\u4f86\u8aaa\uff0c\u6211\u5011\u9700\u8981\u4e0d\u65b7\u60f3\u65b9\u8a2d\u6cd5\u627e\u51fa\u6700\u6709\u6548\u7387\u3001\u5feb\u901f\u7684\u65b9\u5f0f\u4f86\u9054\u6210\u884c\u92b7\u6548\u76ca\u3002\u4f46\u5982\u4f55\u8a55\u4f30\u6578\u64da\u6240\u4ee3\u8868\u7684\u610f [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-18T08:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-16T07:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.awoo.com.tw\/blog\/wp-content\/uploads\/2019\/09\/tigerfly-ab-test.jpg\" 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