{"id":14581,"date":"2019-10-01T17:00:12","date_gmt":"2019-10-01T09:00:12","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14581"},"modified":"2023-12-28T17:14:02","modified_gmt":"2023-12-28T09:14:02","slug":"branding-marketing-for-managers-1","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/","title":{"rendered":"\u5982\u4f55\u6253\u9020\u54c1\u724c\u6d41\u91cf\u6c60\uff1f\u7121\u6cd5\u5c0e\u8cfc\u7684\u54c1\u724c\u884c\u92b7\u90fd\u662f\u6d6a\u8cbb\u8cc7\u6e90"},"content":{"rendered":"<p><em style=\"color: #808080;\">\u672c\u6587\u91dd\u5c0d\u54c1\u724c\u884c\u92b7\u7d93\u7406\u6700\u95dc\u6ce8\u7684\u300c\u6d41\u91cf\u300d\u554f\u984c\uff0c\u63d0\u53ca\u300c\u95dc\u9375\u5b57\u7814\u7a76\u300d\u8207\u300c\u5167\u5bb9\u7b56\u7565\u300d\u5fc5\u9808\u4e86\u89e3\u7684\u95dc\u9375\u7bc0\u9ede\uff0c\u4e26\u8aaa\u660e\u300c\u6703\u54e1\u518d\u884c\u92b7\u300d\u7684 EDM 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\/>\n\u54c1\u724c\u884c\u92b7\u9019\u500b\u8a5e\uff0c\u4f60\u60f3\u5230\u4e9b\u4ec0\u9ebc\u5462\uff1f<br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u63d0\u5230\u54c1\u724c\u884c\u92b7\uff0c\u884c\u92b7\u4eba\u60f3\u5fc5\u4fe1\u624b\u62c8\u4f86\u90fd\u662f\u8a31\u591a\u77e5\u540d\u6848\u4f8b\uff0c\u900f\u904e\u5404\u7a2e\u5a92\u4ecb\uff1a\u96fb\u8996\u5ee3\u544a\u3001\u5be6\u9ad4\u770b\u677f\u3001\u793e\u7fa4\u5a92\u9ad4\u7b49\u7ba1\u9053\uff0c\u4f86\u8207\u4e0d\u540c\u7684\u5ba2\u7fa4\u6e9d\u901a\u54c1\u724c\u7406\u5ff5\uff0c\u671f\u671b\u81ea\u5df1\u80fd\u5c07\u54c1\u724c\u7684\u5f62\u8c61\u548c\u50f9\u503c\u523b\u5230\u6d88\u8cbb\u8005\u8166\u888b\u88e1\u3002<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u9084\u8a18\u5f97\u525b\u51fa\u793e\u6703\u6642\u7684\u6211\u5011\uff0c\u5929\u99ac\u884c\u7a7a\u7684\u60f3\u6cd5\uff0c\u6709\u5275\u610f\u4e5f\u5f88\u5929\u771f\u3002\u73fe\u5728\u66f4\u591a\u7684\u662f\u7cbe\u6253\u7d30\u7b97\uff0c\u4e00\u652f\u54c1\u724c\u5f62\u8c61\u5f71\u7247\u81f3\u5c11\u767e\u842c\uff0c\u503c\u5f97\u55ce\uff1f<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u6211\u5011\u8166\u6d77\u88e1\u6709\u9019\u9ebc\u4e00\u53e5\uff1a\u300c<\/span><span style=\"color: #808000; font-family: helvetica, arial, sans-serif;\">\u00a0<strong>\u6240\u6709\u7121\u6cd5\u5c0e\u8cfc\u7684\u54c1\u724c\u884c\u92b7\uff0c\u90fd\u662f\u5728\u6d6a\u8cbb\u6d41\u91cf\u3002<\/strong>\u300d<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u4f60\u4e00\u5b9a\u9084\u8a18\u5f97\u66fe\u7d93\u60f3\u76e1\u8fa6\u6cd5\u8981\u7372\u5f97\u66f4\u591a\u8b9a\u6578\uff1b\u70ba\u4e86\u7372\u53d6 EDM 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sans-serif;\">\u5efa\u7acb\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\u3002\u6d41\u91cf\u4f86\u5f97\u5feb\u3001\u53bb\u5f97\u5feb\uff0c\u7559\u5f97\u4e45\u7684\u66f4\u53b2\u5bb3\u3002<\/span><\/li>\n<\/ol>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E5%88%9D%E6%AC%A1%E6%8E%A5%E8%A7%B8\" >\u521d\u6b21\u63a5\u89f8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E4%BE%86%E5%88%B0%E9%99%84%E8%BF%91\" >\u4f86\u5230\u9644\u8fd1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E9%80%8F%E9%81%8ESEO%E3%80%81MEO%E5%BB%BA%E7%AB%8B%E4%BF%A1%E4%BB%BB%E6%84%9F%EF%BC%8C%E8%AE%93%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E6%88%90%E5%8A%9F%E8%BD%89%E6%8F%9B\" >\u900f\u904eSEO\u3001MEO\u5efa\u7acb\u4fe1\u4efb\u611f\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u6210\u529f\u8f49\u63db<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E9%80%8F%E9%81%8E%E5%85%A7%E5%AE%B9%E5%82%B3%E9%81%9E%E5%83%B9%E5%80%BC%EF%BC%8C%E6%88%90%E7%82%BA%E9%A1%A7%E5%AE%A2%E5%BF%83%E4%B8%AD%E7%AC%AC%E4%B8%80%E5%90%8D\" >\u900f\u904e\u5167\u5bb9\u50b3\u905e\u50f9\u503c\uff0c\u6210\u70ba\u9867\u5ba2\u5fc3\u4e2d\u7b2c\u4e00\u540d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E6%89%BE%E5%88%B0%E5%93%81%E7%89%8C%E7%8D%A8%E7%89%B9%E7%9A%84_hashtag\" >\u7b2c\u4e00\u6b65\uff1a\u627e\u5230\u54c1\u724c\u7368\u7279\u7684 hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E6%8B%86%E8%A7%A3%E3%80%81%E9%80%A3%E7%B5%90%E5%AE%A2%E6%88%B6%E5%A0%B4%E6%99%AF\" >\u7b2c\u4e8c\u6b65\uff1a\u62c6\u89e3\u3001\u9023\u7d50\u5ba2\u6236\u5834\u666f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E9%81%8B%E7%94%A8%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%82%B3%E6%92%AD%E4%B8%8D%E5%90%8C%E6%B8%A0%E9%81%93\" >\u7b2c\u4e09\u6b65\uff1a\u904b\u7528\u5167\u5bb9\u884c\u92b7\uff0c\u50b3\u64ad\u4e0d\u540c\u6e20\u9053<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-1\/#%E5%A6%82%E4%BD%95%E6%9C%89%E6%95%88%E6%B4%BB%E5%8C%96%E5%93%81%E7%89%8C%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%9F\" >\u5982\u4f55\u6709\u6548\u6d3b\u5316\u54c1\u724c\u6d41\u91cf\u6c60\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E5%93%81%E7%89%8C%E9%81%87%E5%88%B0%E7%9A%84%E4%B8%89%E5%A4%A7%E9%9B%A3%E9%A1%8C\"><\/span>\u96fb\u5546\u54c1\u724c\u9047\u5230\u7684\u4e09\u5927\u96e3\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u5728\u8a0e\u8ad6\u5982\u4f55\u4fdd\u5b58\u6d41\u91cf\u524d\uff0c\u5148\u4f86\u804a\u804a\u96fb\u5546\u54c1\u724c\u6700\u5e38\u9047\u5230\u3001\u4e5f\u6700\u96e3\u89e3\u7684\u554f\u984c\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u5c0e\u8cfc\u6548\u679c\u5dee<\/strong>\uff1a<br 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\u884c\u92b7\u5132\u503c\u7b49\uff0c\u90fd\u662f\u5ee3\u544a\u8cbb\u7528\u3002\u5982\u679c\u7121\u6cd5\u6210\u529f\u63d0\u5347\u8f49\u63db\u7387\uff0c\u5c31\u50cf\u662f\u628a\u5ee3\u544a\u9810\u7b97\u4e1f\u5230\u6c34\u88e1\uff0c\u662f\u7121\u6548\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/li>\n<\/ol>\n<p>\u57fa\u65bc\u4e0a\u8ff0\u4e09\u9ede\uff0c\u884c\u92b7\u4eba\u54e1\u5728\u898f\u5283\u884c\u92b7\u65b9\u6848\u524d\uff0c\u9996\u8981\u7684\u76ee\u6a19\u4fbf\u662f\uff1a\u300c\u600e\u9ebc\u8b93\u81ea\u5df1\u505a\u5f97\u66f4\u8f15\u9b06\u3001\u505a\u5f97\u66f4\u6709\u6548\u679c\uff1f\u300d<span style=\"font-family: helvetica, arial, sans-serif;\">\u6b63\u78ba\u7684\u6295\u5165\u7522\u51fa\u89c0\u5ff5\uff0c\u4e26\u78ba\u4fdd\u5de5\u4f5c\u53ef\u4ee5\u7372\u5f97\u66f4\u6b63\u5411\u7684\u56de\u994b\uff0c\u662f\u4e00\u500b\u884c\u92b7\u4eba\u54e1\u90fd\u9700\u8981\u5177\u5099\u7684\u89c0\u5ff5\u3002<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u6d41\u91cf\u6709\u9032\u6709\u51fa\uff0c\u6211\u5011\u53ef\u80fd\u5f88\u96e3\u5b8c\u5168\u63a7\u5236\u6d88\u8cbb\u8005\u7684\u4f86\u53bb\uff0c\u4e0d\u904e\u900f\u904e<\/span>\u5b9a\u671f\u5be9\u8996\u5e36\u4f86\u7db2\u7ad9\u6d41\u91cf\u7684\u51fa\u5165\u53e3\uff0c\u53ef\u4ee5\u8b93\u6211\u5011\u5c07\u6d41\u91cf\u6700\u5927\u5316\uff0c<span style=\"font-family: helvetica, arial, sans-serif;\">\u4e26\u52aa\u529b\u628a\u4ed6\u5011\u7a4d\u5b58\u8d77\u4f86\uff0c\u6253\u9020\u5c08\u5c6c\u54c1\u724c\u7684\u300c\u6d41\u91cf\u6c60\u300d\u3002<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/e-commerce-inbound-marketing\/\">\u96fb\u5546\u884c\u92b7\u4eba\u4e0d\u53ef\u4e0d\u77e5\u7684Inbound Marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%93%E9%80%A0%E5%93%81%E7%89%8C%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%8C%E9%A6%96%E8%A6%81%E5%85%88%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u6253\u9020\u54c1\u724c\u6d41\u91cf\u6c60\uff0c\u9996\u8981\u5148\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u5ba2\u6236<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u6211\u5011\u5df2\u7d93\u807d\u904e\u592a\u591a model \u7684\u61c9\u7528\uff0c \u7121\u8ad6\u662f\u6210\u9577\u99ed\u5ba2 AARRR \u516c\u5f0f\u3001\u5982\u4f55\u900f\u904e\u8a2d\u5b9a funnel \u9032\u884c\u8f49\u5316\u7b49\uff0c\u4f86\u7559\u4f4f\u6211\u5011\u7684\u5ba2\u6236\u3002<strong>\u9664\u4e86\u7db2\u7ad9\u672c\u8eab\u7684\u512a\u5316\u548c\u7dda\u4e0a\u6d3b\u52d5\u4e4b\u5916\uff0c\u5728 SEO\u3001SEM \u4e0a\u6211\u5011\u53ef\u4ee5\u505a\u4e9b\u4ec0\u9ebc\uff1f\u00a0<\/strong>\u4fd7\u8a71\u8aaa\u7684\u597d\uff0c\u9326\u4e0a\u6dfb\u82b1\u6bd4\u4e0d\u4e0a\u96ea\u4e2d\u9001\u70ad\u3002<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u5728\u95dc\u9375\u5b57\u7814\u7a76\u65b9\u6cd5\u88e1\uff0c\u4e5f\u662f\u4e00\u6a23\u3002\u900f\u904e 3 \u4ef6\u4e8b\u60c5\uff0c\u5e6b\u52a9\u5224\u65b7\u54ea\u4e9b\u6642\u5019\u662f\u5ba2\u6236\u7684\u95dc\u9375\u5834\u666f\uff0c\u4e26\u6709\u6548\u7684\u8207\u5ba2\u6236\u4e92\u52d5\uff1a<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%90%9C%E5%B0%8B%E7%80%8F%E8%A6%BD\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u641c\u5c0b\u700f\u89bd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u4e00\u822c\u7684\u4f7f\u7528\u8005\u5728\u4f7f\u7528\u641c\u5c0b\u5f15\u64ce\u6642\uff0c\u4f7f\u7528\u5834\u666f\u4e0d\u5916\u4e4e\u9019 3 \u7a2e\b\u2500\u2500\u300c\u641c\u5c0b\u5df2\u77e5\u4e8b\u7269\u300d\u3001\u300c\u63a2\u5c0b\u5f0f\u641c\u5c0b\u300d\u3001\u300c\u56de\u7b54\u7cbe\u78ba\u7684\u554f\u984c\u300d\u3002\u800c\u6211\u5011\u9700\u8981\u6293\u4f4f\u7684\uff0c\u662f<strong>\u6f5b\u5728\u5ba2\u6236\u5c0d\u4f60\u9084\u672a\u6709\u592a\u591a\u4e86\u89e3\u7684\u6642\u5019\uff0c\u8b93\u4ed6\u5c0d\u54c1\u724c\u4e0d\u65b7\u7d2f\u7a4d\u4e00\u9ede\u4e00\u9ede\u7684\u4fe1\u4efb\u611f<\/strong>\u3002<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u600e\u9ebc\u8aaa\uff1f\u5c31\u597d\u50cf\uff0c\u8001\u95c6\u6bcf\u4e00\u6b21\u554f\u4f60\u6578\u64da\uff0c\u4f60\u7e3d\u80fd\u6709\u689d\u4e0d\u7d0a\u5730\u56de\u7b54\uff0c\u4e26\u7d66\u4e88\u9069\u7576\u7684\u63d0\u8b70\uff0c\u4e00\u958b\u59cb\u4ed6\u53ef\u80fd\u53ea\u662f\u96a8\u53e3\u554f\u554f\uff0c\u4e45\u800c\u4e45\u4e4b\uff0c\u4f60\u5728\u8001\u95c6\u5fc3\u4e2d\u7559\u4e0b\u4e86\u300c\u9019\u4eba\u975e\u5e38\u53ef\u9760\uff01\u300d\u3001\u300c\u4ea4\u7d66\u4ed6\u6211\u975e\u5e38\u653e\u5fc3\uff01\u300d\u7684\u5370\u8c61\u3002\u505a\u54c1\u724c\u5f62\u8c61\u4e5f\u985e\u4f3c\uff0c \u4e00\u6b21\u4e00\u6b21\u8b93\u5ba2\u6236\u770b\u898b\u4f60\uff0c\u78ba\u4fdd\u6bcf\u4e00\u6b21\u4ed6\u770b\u898b\u7684\u90fd\u662f\u6b63\u9762\u6d88\u606f\u3002<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u900f\u904e Google SEO \u512a\u5316\u8207\u8a2d\u5b9a\u597d\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u66dd\u5149\uff0c\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u5c55\u73fe\u54c1\u724c\u7684\u5f37\u9805\u8207\u8ff7\u4eba\u7684\u90a3\u4e00\u9762\u3002<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%88%9D%E6%AC%A1%E6%8E%A5%E8%A7%B8\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u521d\u6b21\u63a5\u89f8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u6240\u8b02\u7684\u7b2c\u4e00\u6b21\uff0c\u7e3d\u662f\u8b93\u4eba\u65e2\u671f\u5f85\u53c8\u6015\u53d7\u50b7\u5bb3\u3002<br \/>\n\u4ec0\u9ebc\u53eb\u521d\u6b21\u63a5\u89f8\u5462\uff1f\u5728\u5ba2\u6236\u9ede\u5165\u7db2\u7ad9\uff0f\u7b2c\u4e00\u6b21\u4f7f\u7528\u670d\u52d9\uff0f\u8d70\u9032\u5be6\u9ad4\u5e97\u9762\u7b49\uff0c\u5404\u7a2e\u7b2c\u4e00\u6b21\u63a5\u89f8\u5230\u4f60\u7684\u670d\u52d9\u7684\u63a5\u89f8\u9ede\uff0c\u90fd\u8981\u78ba\u4fdd\u5ba2\u6236\u5c0d\u4f60\u7559\u4e0b\u597d\u5370\u8c61 (\u66f4\u597d\u7684\u662f\u8981\u8d85\u4e4e\u671f\u5f85\uff0c\u5177\u9ad4\u600e\u9ebc\u505a\u53ef\u4ee5\u518d\u5beb\u4e00\u7bc7\u544a\u8a34\u5927\u5bb6)\u3002<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u4f60\u53ef\u4ee5\u900f\u904e\u5f88\u591a\u65b9\u5f0f\u4f86\u505a\u5230\uff1a\u4e0d\u8ad6\u662f\u5f15\u5c0e\u5f0f\u7684\u8aaa\u660e\u3001\u7cbe\u5fc3\u8a2d\u8a08\u7684\u5167\u5bb9\u884c\u92b7\u6587\u6848\u3001\u7db2\u7ad9\u5167\u7684\u5ba2\u670d\u6a5f\u5668\u4eba\u7b49\uff0c\u6700\u57fa\u672c\u3001\u4f46\u6700\u5e38\u88ab\u5fd8\u8a18\u662f\uff1a<strong>\u300c\u5177\u9ad4\u554f\u984c\u3001\u5177\u9ad4\u56de\u7b54\u300d\uff0c\u5c55\u73fe\u54c1\u724c\u611f\u6027\u8207\u6eab\u5ea6\u7684\u904e\u7a0b\u4e2d\uff0c\u4e00\u6a23\u8981\u8a18\u5f97\u670d\u52d9\u5230\u4f4d<\/strong>\u3002<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BE%86%E5%88%B0%E9%99%84%E8%BF%91\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u4f86\u5230\u9644\u8fd1<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u6709\u5be6\u9ad4\u5e97\u9762\u7684\u96fb\u5546\u670b\u53cb\u6709\u798f\u4e86\uff0c\u770b\u5230\u9019\u88e1\u7b49\u65bc\u8cfa\u5230\u4e00\u6b21\u3002(\u54a6\uff1f)<br \/>\nLocal Search \u662f\u4ef6\u975e\u5e38\u5947\u5999\u7684\u4e8b\u3002\u53ef\u80fd\u662f\u56e0\u70ba\u751f\u65bc\u9019\u500b\u6642\u4ee3\u7684\u6211\u5011\uff0c\u5df2\u592a\u904e\u7fd2\u6163\u79d1\u6280\u7522\u54c1\u3001\u96f2\u7aef\u670d\u52d9\u7684\u4fbf\u5229\u6027\uff0c\u5f88\u591a\u6642\u5019\u53cd\u800c\u4e0d\u5c0f\u5fc3\u5ffd\u7565\u6389\u4e86\u5be6\u9ad4\u5e97\u7684\u9ad4\u9a57\u6709\u591a\u9ebc\u91cd\u8981\u3002<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u6211\u5011\u63a2\u8a0e\u5be6\u9ad4\u5e97\u7684\u9ad4\u9a57\u5f0f\u884c\u92b7\u591a\u9ebc\u8b93\u4eba\u6df1\u5165\u5176\u5883\uff1b\u6211\u5011\u82b1\u6642\u9593\u601d\u8003\u6240\u8b02\u7684\u65b0\u96f6\u552e\uff0c\u5982\u4f55\u900f\u904e\u79d1\u6280\u5c07\u7269\u6d41\u8207\u7dda\u4e0a\u9032\u884c\u4e32\u63a5\uff1b\u6211\u5011\u5617\u8a66\u4f7f\u7528\u5404\u7a2e\u6578\u64da\u5de5\u5177\uff0c\u5e0c\u671b\u76e1\u53ef\u80fd\u9023\u7d50\u7dda\u4e0b\u9867\u5ba2\u548c\u7dda\u4e0a\u6d88\u8cbb\u8005\u7684\u8cc7\u6599\u3002\u4f46\u6709\u500b\u554f\u984c\u66f4\u91cd\u8981\u3001\u4f46\u5f80\u5f80\u88ab\u5ffd\u7565\uff1a<strong>\u5ba2\u6236\u70ba\u4ec0\u9ebc\u8981\u4f60\uff1f<\/strong><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8ESEO%E3%80%81MEO%E5%BB%BA%E7%AB%8B%E4%BF%A1%E4%BB%BB%E6%84%9F%EF%BC%8C%E8%AE%93%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E6%88%90%E5%8A%9F%E8%BD%89%E6%8F%9B\"><\/span>\u900f\u904eSEO\u3001MEO\u5efa\u7acb\u4fe1\u4efb\u611f\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u6210\u529f\u8f49\u63db<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u5728\u5ba2\u6236\u300c\u641c\u5c0b\u700f\u89bd\u300d\u3001\u300c\u521d\u6b21\u63a5\u89f8\u300d\u3001\u300c\u4f86\u5230\u9644\u8fd1\u300d\u9019 3 \u500b\u95dc\u9375\u9ede\u4e0a\uff0c\u5efa\u8b70\u53ef\u4ee5\u9019\u9ebc\u505a\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">SEO (Search Engine Optimization)\uff1a\u900f\u904e\u9577\u5c3e\u95dc\u9375\u5b57\u3001\u5167\u5bb9\u884c\u92b7\u3001\u7db2\u7ad9\u5206\u6790\u512a\u5316\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u5e6b\u4f60\u81ea\u7136\u66dd\u5149\u3002\u540c\u6642\uff0c\u4e5f\u8b93\u4f60\u7684\u5ba2\u6236\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u3002<br \/>\n<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">MEO (Map Engine Optimization)\uff1a\u900f\u904e\u6436\u4f54 Local Search \u5728\u5730\u641c\u5c0b\u7684\u512a\u52e2\uff0c\u6293\u4f4f\u5ba2\u6236\u641c\u5c0b\u4f60\u7684\u5834\u666f\uff0c\u5e6b\u52a9\u4f60\u5c07\u6700\u6709\u6d88\u8cbb\u9700\u6c42\u7684\u6f5b\u5728\u5ba2\u6236\u5e36\u5230\u5be6\u9ad4\u5e97\u9762\u4f86\u3002\u9019\u9805\u512a\u5316\u5728\u570b\u5916\u884c\u4e4b\u6709\u5e74\u4e86\uff0c\u53f0\u7063\u624d\u525b\u525b\u958b\u59cb\u76db\u884c\u3002\u5efa\u8b70\u9084\u5728\u6436\u793e\u7fa4\u6d41\u91cf\u7684\u5925\u4f34\uff0c\u5982\u679c\u6709\u5be6\u9ad4\u5e97\u5bb6\uff0c\u4e00\u5b9a\u8981\u95dc\u6ce8 MEO \u7684\u8da8\u52e2\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a style=\"font-family: helvetica, arial, sans-serif;\" href=\"https:\/\/www.awoo.com.tw\/blog\/localsearch-googlemybusiness\/\" target=\"_blank\" rel=\"noopener noreferrer\">MEO &#8211; \u5546\u5bb6\u9700\u8981\u5728\u5730\u5316\u641c\u5c0b\u3001 Google \u6211\u7684\u5546\u5bb6\u7684 4 \u500b\u7406\u7531<\/a><\/span><br \/>\n<div id=\"attachment_14591\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14591\" class=\"wp-image-14591 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/09\/71276847_10157722904869455_7502242744287363072_o-1024x576.png\" alt=\"\u904b\u7528 SEO\u3001MEO \u9032\u5165\u5ba2\u6236\u773c\u4e2d\" width=\"800\" height=\"450\" \/><p id=\"caption-attachment-14591\" class=\"wp-caption-text\">\u904b\u7528 SEO\u3001MEO \u9032\u5165\u5ba2\u6236\u773c\u4e2d<\/p><\/div><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%8F%E9%81%8E%E5%85%A7%E5%AE%B9%E5%82%B3%E9%81%9E%E5%83%B9%E5%80%BC%EF%BC%8C%E6%88%90%E7%82%BA%E9%A1%A7%E5%AE%A2%E5%BF%83%E4%B8%AD%E7%AC%AC%E4%B8%80%E5%90%8D\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u900f\u904e\u5167\u5bb9\u50b3\u905e\u50f9\u503c\uff0c\u6210\u70ba\u9867\u5ba2\u5fc3\u4e2d\u7b2c\u4e00\u540d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u7531\u65bc\u6211\u5011\u5f9e\u5404\u500b\u6d41\u91cf\u7ba1\u9053\u5c0e\u5f15\u904e\u4f86\u7684\u5ba2\u6236\u6ce8\u610f\u529b\uff0c\u975e\u5e38\u5bf6\u8cb4\u3002\u6240\u4ee5<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u5982\u679c\u4f60\u7684\u54c1\u724c\u624d\u525b\u8d77\u6b65\uff0c\u8207\u5176\u82b1\u5927\u91cf\u7684\u9322\u8cfc\u8cb7\u6d41\u91cf\uff0c\u4e0d\u5982\u5148\u978f\u56fa\u65e2\u6709\u57fa\u5e95\uff0c\u5148\u5f9e\u7d2f\u7a4d\u512a\u8cea\u5167\u5bb9\u6587\u7ae0\u958b\u59cb\uff1b<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u5982\u679c\u4f60\u5df2\u64c1\u6709\u5927\u6279\u6d41\u91cf\uff0c\u90a3\u66f4\u61c9\u8a72\u78ba\u4fdd\u6d41\u91cf\u4f86\u6e90\u7684\u7a69\u5b9a\uff0c\u662f\u5426\u6709\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\u51fa\u73fe\uff1f\u73fe\u5728\u7684\u5167\u5bb9\u662f\u5426\u9084\u80fd\u9032\u884c\u512a\u5316\uff1f\u9084\u80fd\u5426\u63a8\u51fa\u66f4\u512a\u8cea\u7684\u5167\u5bb9\uff1f<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica, arial, sans-serif; color: #808000;\">\u7a69\u5b9a\u7684\u6d41\u91cf\u4f86\u6e90\u624d\u662f\u57fa\u790e\uff0c\u7528\u5167\u5bb9\u884c\u92b7\u5f70\u986f\u54c1\u724c\u512a\u52e2\u3002<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u5728\u5167\u5bb9\u7b56\u7565\u898f\u5283\u4e0a\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u9ede\u662f\u6293\u4f4f\u300c<strong>\u54c1\u724c\u8a18\u61b6\u9ede<\/strong>\u300d\u3002<\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u4f60\u6700\u5e0c\u671b\u5ba2\u6236\u5728\u4ec0\u9ebc\u6642\u5019\u60f3\u8d77\u4f60\uff1f<\/strong>\u4e0d\u65b7\u91cd\u8986\u9019\u500b\u95dc\u9375\u9ede\uff0c\u91cd\u8986\u3001\u91cd\u8986\u3001\u91cd\u8986\u3001\u751a\u81f3\u5230\u5ba2\u6236\u89ba\u5f97\u60f1\u706b\u90fd\u662f\u6210\u529f\uff01\u56e0\u70ba\u54c1\u724c\u6700\u96e3\u7684\uff0c\u6b63\u662f\u6436\u4f54\u6ce8\u610f\u529b\u3002\u5982\u679c\u53ef\u4ee5\u505a\u5230\u5ba2\u6236\u60f3\u5230\u4f60\uff0c\u53ef\u60f3\u800c\u77e5\uff0c\u4f60\u7684\u50b3\u64ad\u6210\u672c\u6703\u964d\u4f4e\u591a\u5c11\u3002<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u50cf\u8fd1\u671f\u7684\u9023\u5343\u6bc5\u7db2\u7d05\u4e8b\u4ef6\uff0c\u5148\u4e0d\u8aaa\u8ce3\u5047\u8ca8\u8207\u5426\u7684\u4e8b\u60c5\uff0c\u9023\u5343\u6bc5\u5149\u662f\u90a3\u5f35\u5927\u80cc\u7248\uff0c\u90fd\u8b93\u4eba\u5370\u8c61\u6df1\u523b\u3002\u5982\u679c\u4f60\u5c0d EDM \u7684\u9818\u57df\u975e\u5e38\u4e86\u89e3\uff0c\u4f60\u4e5f\u4e00\u5b9a\u807d\u904e\u300c\u5168\u53f0\u7063\u6700\u6703\u767c E-mail \u7684\u7537\u4eba\u300d Tiger\u3002\u9019\u4e9b\u90fd\u662f\u54c1\u724c\u8a18\u61b6\u9ede\u3002\u60f3\u8981\u6253\u9020\u7368\u7279\u7684\u54c1\u724c\u8a18\u61b6\u9ede\uff0cawoo \u70ba\u60a8\u63d0\u4f9b\u64ec\u5b9a\u54c1\u724c\u7b56\u7565\u4e09\u6b65\u9a5f\uff1a<\/span><br \/>\n<span style=\"font-size: 12pt;\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a style=\"font-family: helvetica, arial, sans-serif;\" href=\"https:\/\/www.tigerfly.tw\/tiger-lee-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u62c6\u89e3 E-mail \u884c\u92b7\uff1a\u5c08\u8a2a Tiger \u674e\u632f\u744b\u300c\u5168\u53f0\u7063\u6700\u6703\u767c E-mail \u7684\u7537\u4eba\u300d<\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%9A%E6%89%BE%E5%88%B0%E5%93%81%E7%89%8C%E7%8D%A8%E7%89%B9%E7%9A%84_hashtag\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u7b2c\u4e00\u6b65\uff1a\u627e\u5230\u54c1\u724c\u7368\u7279\u7684 hashtag<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u4f60\u7684\u54c1\u724c\u6709\u4ec0\u9ebc\u662f\u503c\u5f97\u5f37\u8abf\u7684\u7279\u9ede\uff1f\u4f60\u60f3\u7559\u4e0b\u4ec0\u9ebc\u6a23\u7684\u7279\u8272\u6a19\u7c64\uff1f\u5f9e\u7522\u54c1\u548c\u54c1\u724c\u51fa\u767c\uff0c\u751a\u81f3\u4f60\u53ef\u4ee5\u898f\u5283\u51fa\u5e7e\u5927 hashtag\uff0c\u5206\u968e\u6bb5\u9032\u884c\u6e9d\u901a\u7d93\u71df\uff0c\u90fd\u662f\u5f88\u6709\u6548\u7684\u505a\u6cd5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%9A%E6%8B%86%E8%A7%A3%E3%80%81%E9%80%A3%E7%B5%90%E5%AE%A2%E6%88%B6%E5%A0%B4%E6%99%AF\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u7b2c\u4e8c\u6b65\uff1a\u62c6\u89e3\u3001\u9023\u7d50\u5ba2\u6236\u5834\u666f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u5728\u5167\u5bb9\u884c\u92b7\u4e0a\uff0c\u8981\u505a\u7684\u662f\uff1a<strong>\u91dd\u5c0d\u5167\u5bb9\u50b3\u64ad\u9032\u884c\u4e3b\u984c\u5f0f\u7684\u898f\u5283\uff0c\u4e26\u642d\u914d\u9577\u5c3e\u95dc\u9375\u5b57\u64b0\u5beb<\/strong>\u3002\u5167\u5bb9\u898f\u5283\u662f\u53e6\u4e00\u9580\u5c08\u696d\uff0c\u8a31\u591a\u5167\u5bb9\u884c\u92b7\u5925\u4f34\u6df1\u6709\u8457\u58a8\uff0c\u53ef\u4ee5\u53c3\u8003 awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c\u7684\u6587\u7ae0\u3002\u6216\u662f\u5efa\u8b70\u53ef\u4ee5\u8a66\u8457\u53cd\u62c6\u89e3 awoo \u884c\u92b7\u8a8c\u600e\u9ebc\u898f\u5283\u5167\u5bb9\u4e3b\u984c\uff0c\u5c07\u5f97\u5230\u66f4\u591a\u6536\u7372\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E6%AD%A5%EF%BC%9A%E9%81%8B%E7%94%A8%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%82%B3%E6%92%AD%E4%B8%8D%E5%90%8C%E6%B8%A0%E9%81%93\"><\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u7b2c\u4e09\u6b65\uff1a\u904b\u7528\u5167\u5bb9\u884c\u92b7\uff0c\u50b3\u64ad\u4e0d\u540c\u6e20\u9053<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u9019\u9ede\u7279\u5225\u63d0\u51fa\u4f86\uff0c\u91cd\u9ede\u4e0d\u5728\u5982\u4f55\u904b\u7528\u5167\u5bb9\uff0c\u800c\u5728\u65bc<strong>\u4e86\u89e3\u300c\u50b3\u64ad\u7ba1\u9053\u300d\u7684\u4e0d\u540c<\/strong>\u3002\u4e0d\u4e00\u6a23\u7684\u4f7f\u7528\u5834\u666f\u3001\u4e0d\u4e00\u6a23\u7684\u4f7f\u7528\u7fd2\u6163\uff0c\u90fd\u6703\u9023\u5e36\u5f71\u97ff\u5167\u5bb9\u884c\u92b7\u7684\u57f7\u884c\u3002\u597d\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u6b63\u9700\u8981\u6295\u6ce8\u5fc3\u529b\uff0c\u4e86\u89e3\u5ba2\u6236\u6703\u5982\u4f55\u4f7f\u7528\u4e0d\u540c\u7684\u7ba1\u9053\uff0c\u6295\u5176\u6240\u597d\u3002<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u8209\u500b\u4f8b\u5b50\uff0c\u5728 facebook \u7c89\u5c08\u4e0a\uff0c\u5927\u5bb6\u65e9\u5df2\u7fd2\u6163\u4e86\u793e\u4ea4\u5206\u4eab\u3001\u9ede\u8b9a\u7684\u52d5\u4f5c\u3002\u56e0\u6b64\uff0c\u5728 CTA \u7684\u8a2d\u8a08\u4e0a\uff0c\u5c31\u9700\u8981\u597d\u597d\u53bb\u5b89\u6392\uff0c\u5305\u542b\u505a\u5716\uff1a\u7c89\u5c08\u767c\u4f48\u5be6\u9ad4\u6d3b\u52d5\u7684\u5831\u540d\u8cc7\u8a0a\u662f\u5426\u9700\u8981 QR code\uff1f\u540c\u7406\uff0c<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">YouTube \u5f71\u7247\u7684 Ending \u4e5f\u9700\u8981\u653e\u4e0a QR code \u55ce\uff1f<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u518d\u540c\u7406\uff0c\u5728\u90e8\u843d\u683c\u6587\u7ae0\u5462\uff1f\u9700\u8981\u653e\u4e0a QR code \u55ce\uff1f<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/content-marketing-seo\/\">\u7d50\u5408SEO\u8207\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u64f4\u5927\u53d7\u773e\u65cf\u7fa4\u6210\u9577\u52d5\u80fd\u6e90\u6e90\u4e0d\u7d55<\/a><br \/>\n<div id=\"attachment_14583\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14583\" class=\"wp-image-14583 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/09\/70395095_10157722904934455_2268732778084302848_o-1024x576.png\" alt=\"\u54c1\u724c\u6a19\u7c64\u7684\u91cd\u8981\u6027\" width=\"800\" height=\"450\" \/><p id=\"caption-attachment-14583\" class=\"wp-caption-text\">\u54c1\u724c\u6a19\u7c64\u7684\u91cd\u8981\u6027<\/p><\/div><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">\u8a66\u8a66\u770b\uff0c\u9019\u4e9b\u54c1\u724c\u6a19\u7c64\u6210\u529f\u4e86\u55ce\uff1f<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">#\u6709\u6a5f<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">#\u9bae\u5976<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">#\u5973\u6027\u5167\u8863<\/span><br \/>\n<span style=\"font-family: helvetica, arial, 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