{"id":14605,"date":"2020-04-21T09:42:16","date_gmt":"2020-04-21T01:42:16","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14605"},"modified":"2020-04-21T09:42:16","modified_gmt":"2020-04-21T01:42:16","slug":"seo-learning-guide","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/","title":{"rendered":"\u5728\u5bb6\u81ea\u5b78SEO\uff01Google SEO\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u5165\u9580\u6307\u5357"},"content":{"rendered":"<p>\u8eab\u70ba\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\uff0c\u4f60\u5c0d SEO \u9019\u500b\u5b57\u773c\u4e00\u5b9a\u4e0d\u964c\u751f\uff0c\u4f46 SEO \u8981\u600e\u9ebc\u958b\u59cb\uff1f\u9700\u8981\u6ce8\u610f\u54ea\u4e9b\u4e8b\u60c5\uff1f\u662f\u4e0d\u662f\u8b93\u4f60\u4e00\u500b\u982d\u5169\u500b\u5927\uff1f\u8eab\u70ba\u53f0\u7063 SEO \u7b2c\u4e00\u54c1\u724c\uff0cawoo \u81f4\u529b\u65bc\u63d0\u4f9b\u5ba2\u6236\u512a\u8cea SEO \u8edf\u9ad4\u7522\u54c1\u53ca\u9867\u554f\u670d\u52d9\uff0c\u900f\u904e\u6539\u5584\u7db2\u7ad9\u67b6\u69cb\u3001\u7db2\u7ad9\u9ad4\u8cea\u53ca\u7db2\u7ad9\u5167\u5bb9\uff0c\u5275\u9020\u51fa\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u53ca\u8f49\u63db\u6210\u6548\u3002\u5982\u679c\u4f60\u662f\u884c\u92b7\u4eba\uff0c\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053 SEO\uff0c\u6b64\u7bc7\u5c31\u5c07\u5e36\u9818\u6578\u4f4d\u884c\u92b7\u4eba\u5165\u9580 SEO\uff0c\u5efa\u7acb\u7db2\u7ad9 SEO \u6b63\u78ba\u89c0\u5ff5\uff0c\u5354\u52a9\u81ea\u5bb6\u4f01\u696d\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u3001\u5e36\u4f86\u71df\u6536\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#%E4%B8%80%E3%80%81%E4%BB%80%E9%BA%BC%E6%98%AFSEO%EF%BC%9F%E8%AA%8D%E8%AD%98%E7%B6%B2%E7%AB%99SEO%E5%9F%BA%E6%9C%AC%E6%A6%82%E5%BF%B5\" >\u4e00\u3001\u4ec0\u9ebc\u662fSEO\uff1f\u8a8d\u8b58\u7db2\u7ad9SEO\u57fa\u672c\u6982\u5ff5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#1_%E4%BB%80%E9%BA%BC%E6%98%AFSEO%EF%BC%9FSEO%E7%9A%84%E5%AE%9A%E7%BE%A9\" >1. \u4ec0\u9ebc\u662fSEO\uff1fSEO\u7684\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#2_SEO%E5%AF%A6%E9%9A%9B%E6%87%89%E7%94%A8\" >2. SEO\u5be6\u969b\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#3_SEO%E9%97%9C%E6%B3%A8%E7%9A%84%E9%9D%A2%E5%90%91%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F%E6%8A%80%E8%A1%93%E3%80%81%E5%85%A7%E5%AE%B9%E5%85%A9%E9%A0%85%E7%BC%BA%E4%B8%80%E4%B8%8D%E5%8F%AF\" >3. SEO\u95dc\u6ce8\u7684\u9762\u5411\u6709\u54ea\u4e9b\uff1f\u6280\u8853\u3001\u5167\u5bb9\u5169\u9805\u7f3a\u4e00\u4e0d\u53ef<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#%E4%BA%8C%E3%80%81%E7%9E%AD%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E8%88%87%E9%81%8B%E4%BD%9C%E6%96%B9%E5%BC%8F\" >\u4e8c\u3001\u77ad\u89e3Google\u6f14\u7b97\u6cd5\u8207\u904b\u4f5c\u65b9\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#1_%E8%AE%93Google%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99\" >1. \u8b93Google\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#2_%E8%AE%93%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E7%B5%A6%E4%BA%88%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99%E6%9B%B4%E5%A5%BD%E7%9A%84%E6%8E%92%E5%90%8D\" >2. \u8b93\u641c\u5c0b\u5f15\u64ce\u7d66\u4e88\u4f60\u7684\u7db2\u7ad9\u66f4\u597d\u7684\u6392\u540d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#3_%E7%9E%AD%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E8%B6%A8%E5%8B%A2\" >3. \u77ad\u89e3Google\u6f14\u7b97\u6cd5\u8da8\u52e2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#%E4%B8%89%E3%80%81%E5%9F%B7%E8%A1%8C%E7%B6%B2%E7%AB%99_SEO_%E9%9C%80%E8%A6%81%E8%80%83%E9%87%8F%E5%88%B0%E5%93%AA%E4%BA%9B%E8%A6%81%E7%B4%A0%EF%BC%9F\" >\u4e09\u3001\u57f7\u884c\u7db2\u7ad9 SEO \u9700\u8981\u8003\u91cf\u5230\u54ea\u4e9b\u8981\u7d20\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#1%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85\" >1.\u4e86\u89e3\u4f60\u7684\u4f7f\u7528\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#2_%E4%BA%86%E8%A7%A3%E5%A4%9A%E5%85%83%E6%90%9C%E5%B0%8B%E6%96%B9%E5%BC%8F\" >2. \u4e86\u89e3\u591a\u5143\u641c\u5c0b\u65b9\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#3_%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99\" >3. \u4e86\u89e3\u4f60\u7684\u7db2\u7ad9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seo-learning-guide\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E4%BB%80%E9%BA%BC%E6%98%AFSEO%EF%BC%9F%E8%AA%8D%E8%AD%98%E7%B6%B2%E7%AB%99SEO%E5%9F%BA%E6%9C%AC%E6%A6%82%E5%BF%B5\"><\/span>\u4e00\u3001\u4ec0\u9ebc\u662fSEO\uff1f\u8a8d\u8b58\u7db2\u7ad9SEO\u57fa\u672c\u6982\u5ff5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64da 2017 \u5e74 <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/organic-search-still-largest-channel-2017\" target=\"_blank\" rel=\"noopener noreferrer\">Brightedge \u7814\u7a76<\/a>\uff1a\u7d04\u6709 65% \u7db2\u7ad9\u6d41\u91cf\u4f86\u81ea\u65bc\u641c\u5c0b\u884c\u70ba\uff0c\u6709\u8d85\u904e\u4e00\u534a\u7684\u6d41\u91cf\u4f86\u81ea\u65bc\u81ea\u7136\u641c\u5c0b\u7d50\u679c\uff0c\u5373\u4f7f\u642d\u914d\u4ed8\u8cbb\u5ee3\u544a\u3001\u793e\u7fa4\u5a92\u9ad4\u7b49\u65b9\u5f0f\u4e5f\u80fd\u70ba\u7db2\u7ad9\u5e36\u4f86\u4e0d\u5c11\u6d41\u91cf\uff0c\u4f46\u4f7f\u7528\u8005\u641c\u5c0b\u6240\u7522\u751f\u7684\u81ea\u7136\u6d41\u91cf\u66f4\u80fd\u70ba\u7db2\u7ad9\u5e36\u4f86\u7a69\u5b9a\u3001\u9577\u4e45\u7684\u5e6b\u52a9\u3002\u6bd4\u8d77\u4e3b\u52d5\u5411\u5ba2\u6236\u63a8\u5ee3\u7684\u63a8\u64ad\u5f0f\u884c\u92b7 (Outbound Marketing)\uff0c\u8eab\u70ba\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u4e2d\u4e00\u74b0\u7684 SEO \u80fd\u6e1b\u5c11\u7121\u8b02\u7684\u884c\u92b7\u6210\u672c\u6d6a\u8cbb\uff0c\u5e36\u4f86\u66f4\u591a\u4e3b\u52d5\u4e14\u7cbe\u6e96\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4e3b\u52d5\u5275\u9020\u92b7\u552e\u6a5f\u6703\u3002<br \/>\n\u6b64\u5916\uff0c\u7d04\u6709 93\uff05 \u7684\u7db2\u8def\u9ad4\u9a57\u90fd\u59cb\u65bc\u641c\u5c0b\u884c\u70ba\uff0c\u6d88\u8cbb\u8005\u4e0d\u50c5\u9700\u8981\u597d\u7684\u7522\u54c1\u53ca\u670d\u52d9\uff0c\u66f4\u8981\u597d\u7684\u300c\u6d88\u8cbb\u8005\u9ad4\u9a57\u300d\u3002\u5c0d\u6d88\u8cbb\u8005\u4f86\u8aaa\uff0c\u5728\u7db2\u8def\u4e0a\u641c\u5c0b\u8cc7\u8a0a\u518d\u8cfc\u8cb7\u662f\u66f4\u7701\u6642\u3001\u7701\u529b\u7684\u505a\u6cd5\uff0c\u5373\u4f7f\u5df2\u7d93\u5728\u5e97\u9762\u8cfc\u7269\uff0c\u8a31\u591a\u4eba\u9084\u662f\u6703\u4e0a ptt\u3001\u7db2\u8def\u4e0a\u641c\u5c0b\u5fc3\u5f97\uff0c\u6240\u4ee5\uff0c\u5efa\u7acb\u8d77\u5728\u7db2\u8def\u4e16\u754c\u4e2d\u7684\u54c1\u724c\u8072\u91cf\uff0c\u80fd\u8b93\u4eba\u66f4\u5feb\u8fa8\u8b58\u4f60\u7684\u54c1\u724c\u53ca\u7522\u54c1\uff0c\u5e36\u4f86\u66f4\u591a\u7684\u92b7\u552e\u6a5f\u53ca\u66f4\u4f73\u7684\u9ad4\u9a57\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%BB%80%E9%BA%BC%E6%98%AFSEO%EF%BC%9FSEO%E7%9A%84%E5%AE%9A%E7%BE%A9\"><\/span><span style=\"color: #333399;\">1. \u4ec0\u9ebc\u662fSEO\uff1fSEO\u7684\u5b9a\u7fa9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6839\u64da<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%80%E4%BD%B3%E5%8C%96\" target=\"_blank\" rel=\"noopener noreferrer\">\u7dad\u57fa\u767e\u79d1<\/a>\u7684\u5b9a\u7fa9\uff0c\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316 (Search Engine Optimization\uff0cSEO) \u662f\u4e00\u7a2e\u900f\u904e\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u7684\u904b\u4f5c\u898f\u5247\u4f86\u8abf\u6574\u7db2\u7ad9\uff0c\u4ee5\u53ca\u63d0\u9ad8\u76ee\u7684\u7db2\u7ad9\u5728\u6709\u95dc\u641c\u5c0b\u5f15\u64ce\u5167\u6392\u540d\u7684\u65b9\u5f0f\u3002<br \/>\n\u9664\u4e86\u641c\u5c0b\u5f15\u64ce\u4ee5\u5916\uff0c\u6211\u5011\u4e5f\u9700\u8981\u517c\u9867\u7db2\u7ad9\u641c\u5c0b\u8005\u7684\u7fd2\u6163\uff0c\u6240\u4ee5\uff0cSEO \u4f60\u4e5f\u53ef\u4ee5\u7406\u89e3\u6210\uff1a\u300c<strong>\u900f\u904e\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u7684\u904b\u4f5c\u53ca\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u7fd2\u6163\u4f86\u8abf\u6574\u7db2\u7ad9\u9ad4\u8cea\uff0c\u4ee5\u671f\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u3001\u5275\u9020\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u5f15\u5165\u7db2\u7ad9\u672c\u8eab\u4f86\u523a\u6fc0\u66f4\u591a\u8f49\u63db\u7684\u904e\u7a0b\u3002<\/strong>\u300d\u6240\u4ee5\uff0cSEO\u95dc\u6ce8\u7684\u4fbf\u662f\u641c\u5c0b\u5f15\u64ce\u3001\u7db2\u7ad9\u672c\u8eab\u53ca\u4f7f\u7528\u8005\u672c\u8eab\u4e09\u8005\u7684\u95dc\u4fc2\uff0c\u85c9\u7531\u641c\u5c0b\u5f15\u64ce\u8b93\u4f60\u7684\u7db2\u7ad9\u80fd\u5920\u88ab\u4f7f\u7528\u8005\u627e\u5230\uff0c\u4e26\u7372\u5f97\u6d41\u91cf\u53ca\u8f49\u63db\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_SEO%E5%AF%A6%E9%9A%9B%E6%87%89%E7%94%A8\"><\/span><span style=\"color: #333399;\">2. SEO\u5be6\u969b\u61c9\u7528<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7121\u8ad6\u6211\u5011\u95dc\u6ce8 SEO \u7684\u6280\u8853\u4ea6\u6216\u662f\u5167\u5bb9\u5c64\u9762\uff0c\u90fd\u662f\u4e00\u7a2e\u8b93\u6211\u5011\u5c07\u7522\u54c1\u53ca\u670d\u52d9\u92b7\u552e\u51fa\u53bb\u7684\u624b\u6bb5\uff0cSEO \u5c31\u662f\u4e00\u7a2e\u884c\u92b7\u65b9\u6cd5\uff0c\u76ee\u7684\u5c31\u662f\u8b93\u6211\u5011\u5f97\u5230\u66f4\u591a\u7684\u95dc\u6ce8\u3001\u66f4\u597d\u7684\u66dd\u5149\u6a5f\u6703\u3002\u6b64\u5916\uff0cSEO \u4e0d\u55ae\u55ae\u51fa\u73fe\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5229\u7528\u540c\u6a23\u7684\u539f\u5247\u5728\u4ee5\u4e0b\u7ba1\u9053\u4f86\u589e\u52a0\u54c1\u724c\u6216\u7522\u54c1\u7684\u66dd\u5149\u5ea6\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>Google \u6211\u7684\u5546\u5bb6 (Google My Business)<\/li>\n<li>Youtube \u6216\u5f71\u7247\u5e73\u53f0<\/li>\n<li>Facebook\u3001IG \u7b49\u793e\u7fa4\u7db2\u7ad9<\/li>\n<li>App Store<\/li>\n<li>WordPress\u3001Medium\u7b49 blog<\/li>\n<\/ul>\n<p>\u53ea\u8981\u904b\u7528\u5f97\u7576\uff0cSEO \u53ef\u4ee5\u8b93\u4f60\u5728\u4e0d\u540c\u5e73\u53f0\u53ca\u7db2\u7ad9\u4e2d\u90fd\u80fd\u812b\u7a4e\u800c\u51fa\uff0c\u8b93\u4eba\u5011\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u7684\u5b58\u5728\uff01<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u6211\u7684\u5546\u5bb6\uff1a\u5546\u5bb6O2O\u884c\u92b7\u7b2c\u4e00\u6b65\uff0c\u8b93\u9867\u5ba2\u627e\u5230\u4f60\u7684\u5546\u5e97 <\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/medium-introduction-skills-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Medium\u662f\u5426\u9069\u5408\u4f60\uff1f\u5982\u4f55\u7d93\u71dfMedium\u90e8\u843d\u683c\u53e6\u95e2\u6d41\u91cf\u5165\u53e3<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/video-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube\u5f71\u7247\u7576\u9053\uff01\u4e03\u5927\u5f71\u7247SEO\u512a\u5316\u65b9\u6cd5\uff0c\u8b93\u5f71\u7247\u6210\u70ba\u4f60\u7684\u6700\u4f73\u884c\u92b7\u5229\u5668<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_SEO%E9%97%9C%E6%B3%A8%E7%9A%84%E9%9D%A2%E5%90%91%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F%E6%8A%80%E8%A1%93%E3%80%81%E5%85%A7%E5%AE%B9%E5%85%A9%E9%A0%85%E7%BC%BA%E4%B8%80%E4%B8%8D%E5%8F%AF\"><\/span><span style=\"color: #333399;\">3. SEO\u95dc\u6ce8\u7684\u9762\u5411\u6709\u54ea\u4e9b\uff1f\u6280\u8853\u3001\u5167\u5bb9\u5169\u9805\u7f3a\u4e00\u4e0d\u53ef<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u4e86\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u3001\u7db2\u7ad9\u672c\u8eab\u53ca\u4f7f\u7528\u8005\u672c\u8eab\u4e09\u8005\u9593\u7684\u95dc\u4fc2\u4ee5\u5916\uff0cSEO \u4e3b\u8981\u5206\u6210\u5169\u5927\u5c64\u9762\uff1a<\/p>\n<ul>\n<li><strong>\u6280\u8853\u5c64\u9762<\/strong>\uff1a\u5305\u542b\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3001\u6f14\u7b97\u6cd5\u3001\u7db2\u7ad9\u67b6\u69cb\u7b49\u6280\u8853\u6027\u8cea\u7684\u8b70\u984c\uff0c\u800c\u900f\u904e\u6240\u8490\u96c6\u7684\u8cc7\u6599\u80fd\u7e7c\u7e8c\u6539\u5584 SEO \u512a\u5316\u9805\u76ee\uff0c\u6216\u662f\u7d50\u5408\u5176\u4ed6\u76f8\u95dc\u7684\u884c\u92b7\u5de5\u5177\u9032\u884c\u5168\u6e20\u9053\u884c\u92b7 (Omni Channel Marketing)\uff0c\u662f\u9ad8\u5ea6\u6578\u64da\u9a45\u52d5 (Data-Driven) \u7684\u9818\u57df\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u5167\u5bb9\u5c64\u9762<\/strong>\uff1a\u5167\u5bb9\u884c\u92b7\u3001\u95dc\u9375\u5b57\u4f48\u5c40\u7b49\u7db2\u7ad9\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u7684\u8cc7\u8a0a\u3002<\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/technical-or-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO\u662f\u4ec0\u9ebc\uff1f\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u5230\u5e95\u662f\u300c\u6280\u8853\u300d\u9084\u662f\u300c\u884c\u92b7\u300d\u5462\uff1f<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E7%9E%AD%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E8%88%87%E9%81%8B%E4%BD%9C%E6%96%B9%E5%BC%8F\"><\/span>\u4e8c\u3001\u77ad\u89e3Google\u6f14\u7b97\u6cd5\u8207\u904b\u4f5c\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7531\u65bc\u641c\u5c0b\u7d50\u679c\u6703\u4f9d\u64da\u641c\u5c0b\u5f15\u64ce\u7684\u904b\u4f5c\u53ca\u6f14\u7b97\u6cd5\u800c\u6709\u5f88\u5927\u5dee\u5225\uff0c\u6240\u4ee5\u9996\u5148\u4f60\u9700\u8981\u4e86\u89e3\uff1a\u300c<strong>\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u4e26\u7d66\u4e88\u8f03\u597d\u6392\u540d\uff1f<\/strong>\u300d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E8%AE%93Google%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99\"><\/span><span style=\"color: #333399;\">1. \u8b93Google\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5168\u4e16\u754c\u7d2f\u7a4d\u7684\u8cc7\u6599\u91cf\u5982\u6b64\u9f90\u5927\uff0c\u800c\u641c\u5c0b\u5f15\u64ce\u662f\u600e\u9ebc\u628a\u9019\u4e9b\u8cc7\u6599\u62bd\u7d72\u525d\u7e6d\u3001\u5206\u9580\u5225\u985e\u7684\u5462\uff1f\u7b54\u6848\u662f\uff1a\u6aa2\u7d22(Crawl)\u8207\u7d22\u5f15(Index)\u3002<br \/>\n<strong>(1) \u6aa2\u7d22 (Crawl)<\/strong><br \/>\n\u6709\u4eba\u7a31\u4f5c\u722c\u53d6\u3001\u6293\u53d6\uff0c\u6307\u7684\u662f\u300c\u641c\u5c0b\u5f15\u64ce\u7372\u53d6\u4f60\u7684\u7db2\u7ad9\u8cc7\u6599\u7684\u904e\u7a0b\u300d\uff0c\u5305\u542b\u7db2\u7ad9\u5167\u5bb9\u3001\u7db2\u7ad9\u6a19\u984c\u3001\u7db2\u7ad9\u4e2d\u7684\u5167\u5916\u90e8\u9023\u7d50\u7b49\u3002\u9019\u4e5f\u662f SEO \u7684\u7b2c\u4e00\u6b65\uff0c\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u5fc5\u9808\u5148\u6293\u5230\u4f60\u7684\u8cc7\u6599\uff0c\u624d\u80fd\u9032\u884c\u5f8c\u7e8c\u7684\u7d22\u5f15\u52d5\u4f5c\uff0c\u8b93\u4f7f\u7528\u8005\u771f\u7684\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u80fd\u627e\u5230\u4f60\u7684\u8cc7\u6599\uff0c\u6240\u4ee5\uff0c\u6aa2\u7d22\u7684\u91cd\u9ede\u5de5\u4f5c\u5c31\u662f\uff1a<strong>\u78ba\u4fdd\u641c\u5c0b\u5f15\u64ce\u771f\u7684\u80fd\u6293\u53d6\u4f60\u7684\u7db2\u7ad9\u8cc7\u6599<\/strong>\u3002<br \/>\n\u7576\u641c\u5c0b\u5f15\u64ce\u5728\u6aa2\u7d22\u8207\u7d22\u5f15\u6642\uff0c\u641c\u5c0b\u5f15\u64ce\u4e26\u4e0d\u6703\u6beb\u7121\u7bc0\u5236\u5730\u722c\u53d6\u4f60\u7684\u7db2\u7ad9\uff0c\u6703\u6709<strong>\u6aa2\u7d22\u9810\u7b97 (crawl budget) <\/strong>\u7684\u9650\u5236\uff0c\u6240\u4ee5\u4f60\u9700\u8981\u900f\u904e\u5e7e\u7a2e\u65b9\u5f0f\u8b93\u6aa2\u7d22\u904e\u7a0b\u66f4\u6709\u6548\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.awoo.com.tw\/blog\/?s=sitemap\" target=\"_blank\" rel=\"noopener noreferrer\">\u63d0\u4ea4\u7db2\u7ad9\u5730\u5716 (sitemap)<\/a><\/li>\n<li>\u512a\u5316\u7db2\u7ad9\u901f\u5ea6<\/li>\n<li>\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u6216 Google Search Console\u7684<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2692911?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">\u8cc7\u6599\u87a2\u5149\u7b46<\/a><\/li>\n<li>\u5efa\u7acb\u6b63\u78ba\u7684\u7db2\u7ad9\u6a19\u984c (title) \u53ca\u63cf\u8ff0 (description)<\/li>\n<li>\u6392\u9664\u7db2\u7ad9\u4e2d\u7684\u932f\u8aa4\uff0c\u5982\u7db2\u7ad9\u642c\u5bb6\u6216\u4f3a\u670d\u5668\u932f\u8aa4\u6642\u5229\u7528301\u8f49\u5740\u907f\u514d\u6d41\u91cf\u6d41\u5931<\/li>\n<li>\u7db2\u7ad9\u4e2d\u4f7f\u7528\u9069\u5ea6\u7684 Flash \u52d5\u756b\u6216 javascript<\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><strong>(2) \u7d22\u5f15 (Index)<\/strong><\/span><br \/>\n\u7576\u641c\u5c0b\u5f15\u64ce\u6aa2\u7d22\u5230\u4f60\u7684\u8cc7\u6599\u5f8c\uff0c\u6703\u6536\u9304\u5230\u641c\u5c0b\u5f15\u64ce\u7684\u8cc7\u6599\u5eab\u4e2d\uff0c\u800c\u9019\u5c31\u53eb\u7d22\u5f15\uff0c\u6aa2\u7d22\u7684\u91cd\u9ede\u5de5\u4f5c\u662f\uff1a\u70ba\u7db2\u7ad9\u5206\u51fa\u8a72\u6536\u9304\u4ee5\u53ca\u9700\u6392\u9664\u6536\u9304\u7684\u8cc7\u6599\u4e26\u63d0\u4f9b\u7d66\u641c\u5c0b\u5f15\u64ce\u7d22\u5f15\u3002<br \/>\n\u5728\u7af6\u722d\u66f4\u597d\u6392\u540d\u53ca\u7db2\u7ad9\u6d41\u91cf\u6642\uff0c\u53ef\u80fd\u4e00\u500b\u5c0f\u6b65\u9a5f\u505a\u932f\u4e86\uff0c\u5c31\u6703\u5f71\u97ff\u6df1\u9060\uff0c\u4e86\u89e3\u81ea\u5df1\u7684\u7db2\u7ad9\u4e2d\u6709\u54ea\u4e9b\u5167\u5bb9\u9700\u8981\u88ab\u5b8c\u6574\u6536\u9304\uff0c\u6216\u907f\u514d\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u914d\u5408\u641c\u5c0b\u5f15\u64ce\u7684\u6aa2\u7d22\u3001\u7d22\u5f15\u5de5\u4f5c\u63d0\u4f9b\u9069\u5408\u7684\u7db2\u7ad9\u67b6\u69cb\u8b93\u6536\u9304\u7684\u5de5\u4f5c\u66f4\u9806\u5229\u9032\u884c\u662f\u5f88\u91cd\u8981\u7684\uff01<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/structured-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u8207Google\u6e9d\u901a\uff0c\u5206\u6790\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u512a\u9ede\u3001\u5beb\u6cd5<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/meta-title-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meta Title Description \u600e\u9ebc\u5beb\uff1f\u5225\u5c0f\u770b\u6a19\u984c\u3001\u6458\u8981\uff0cSEO\u8001\u53f8\u6a5f\u5c31\u662f\u4f60\uff01<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-page-speed-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\uff0c\u5f9eGoogle Page Speed Insights\u958b\u59cb<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/javascript-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5beb\u7d66\u7a0b\u5f0f\u9ebb\u74dc\u7684JavaScript\u57fa\u790e\u4ecb\u7d39\uff0c\u8ddf\u5de5\u7a0b\u5e2b\u6e9d\u901a\u96f6\u969c\u7919<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/thankyou_breadcrumb_seo\/\">SEO\u57fa\u672c\u529f\uff01\u9eb5\u5305\u5c51 (Breadcrumbs) \u8b93\u641c\u5c0b\u5f15\u64ce\u611b\u4e0a\u4f60<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%AE%93%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E7%B5%A6%E4%BA%88%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99%E6%9B%B4%E5%A5%BD%E7%9A%84%E6%8E%92%E5%90%8D\"><\/span><span style=\"color: #333399;\">2. \u8b93\u641c\u5c0b\u5f15\u64ce\u7d66\u4e88\u4f60\u7684\u7db2\u7ad9\u66f4\u597d\u7684\u6392\u540d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u7d66\u4e88\u7684\u7db2\u7ad9\u6392\u540d\u6642\uff0c\u6211\u5011\u53ef\u4ee5\u5f9e\u4e0d\u540c\u7684\u7ba1\u9053\u4f86\u89e3\u8b80\uff0c\u8b93\u6211\u5011\u66f4\u5feb\u627e\u5230\u512a\u5316\u7684\u65b9\u5f0f\uff0c\u4f8b\u5982\uff1a<br \/>\n<strong>(1) \u641c\u5c0b\u7d50\u679c\u9801 (SERP)<\/strong><\/p>\n<ol>\n<li>\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\uff1a\u7531\u65bc\u591a\u6578\u7684\u6d41\u91cf\u53ca\u9ede\u64ca\u90fd\u96c6\u4e2d\u65bc\u7b2c\u4e00\u9801\u7684\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u6240\u4ee5\u4e86\u89e3\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u4e2d\u7684\u6240\u6709\u641c\u5c0b\u7d50\u679c\uff0c\u5305\u542b\u7279\u5b9a\u95dc\u9375\u5b57\u641c\u7d22\u4e2d\u81ea\u5df1\u7db2\u7ad9\u7684\u6392\u540d\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u6392\u540d\u7b49\u662f\u5f88\u91cd\u8981\u7684\u3002<\/li>\n<li>\u76f8\u95dc\u641c\u5c0b\u5b57\uff1a\u641c\u5c0b\u7d50\u679c\u4e2d\u63d0\u4f9b\u7684\u76f8\u95dc\u641c\u5c0b\u5b57\u53ef\u4ee5\u505a\u70ba\u95dc\u9375\u5b57\u4f48\u5c40\u7684\u53c3\u8003\u3002<\/li>\n<li>\u7cbe\u9078\u6458\u8981(Featured snippets)\uff1a\u7cbe\u9078\u6458\u8981\u662f Google \u641c\u5c0b\u5f15\u64ce\u8b93\u4f7f\u7528\u8005\u5728\u641c\u5c0b\u7279\u5b9a\u554f\u984c\u6642\uff0c\u5c07\u5176\u8a8d\u70ba\u6700\u9069\u5408\u7684\u7b54\u6848\u53ca\u7db2\u7ad9\u672c\u8eab\u5448\u73fe\u5728\u6700\u4e0a\u65b9\u7684\u641c\u5c0b\u7d50\u679c\uff0c<a href=\"https:\/\/www.semrush.com\/sensor\/?db=US&amp;category=\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u5831\u544a<\/a>\u6307\u51fa\u6709 11.3% \u7684\u641c\u5c0b\u90fd\u6703\u51fa\u73fe\u9019\u6a23\u7684\u7b54\u6848\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\uff0c\u5373\u4f7f\u4e0d\u9ede\u9032\u7db2\u7ad9\u4e5f\u53ef\u76f4\u63a5\u7372\u5f97\u6b63\u78ba\u7b54\u6848\uff0c\u76ee\u524d\u65e2\u6709\u7684\u7cbe\u9078\u6458\u8981\u6709\u689d\u5217\u5f0f\u3001\u6587\u5b57\u6bb5\u843d\u5f0f\u8ddf\u8868\u683c\u5f0f\u3002<a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-featured-snippet-box?__hstc=191390709.facc9303c04af113f136010309016a2a.1491770634586.1491770634586.1500426535148.2&amp;__hssc=191390709.1.1500426535148&amp;__hsfp=3137922296\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u767c\u73fe<\/a>\uff1a\u7cbe\u9078\u6458\u8981\u53ef\u4ee5\u8b93\u63d0\u5347\u4f7f\u7528\u8005\u641c\u5c0b\u9ad4\u9a57\uff0c\u4e5f\u6703\u589e\u52a0\u7db2\u7ad9\u7684\u6d41\u91cf\u53ca\u9ede\u64ca\u7387\uff0c\u6240\u4ee5\u5efa\u7acb\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u53ef\u4ee5\u85c9\u7531\u7cbe\u9078\u6458\u8981\u589e\u52a0\u88ab\u770b\u5230\u7684\u6a5f\u6703\uff0c\u662f\u4e00\u500b\u5f88\u91cd\u8981\u7684\u74b0\u7bc0\u3002<\/li>\n<li>\u300c\u5176\u4ed6\u4eba\u4e5f\u554f\u4e86\u4ee5\u4e0b\u554f\u984c\u300d(People also ask)\u63a8\u85a6\u641c\u5c0b<\/li>\n<\/ol>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/sitelinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO\u6392\u540d\u7b2c\uff11\u540d\u9084\u4e0d\u5920\uff0c\u722d\u53d6Sitelinks(\u7db2\u7ad9\u9023\u7d50)\u9084\u80fd\u63d0\u5347\u66f4\u591a\u6d41\u91cf<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/featured-snippets-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Featured snippets\u662f\u4ec0\u9ebc\uff1f\u4ee5\u63d2\u968a\u7684\u65b9\u5f0f\u6436\u5360\u641c\u5c0b\u6392\u540d<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_%E7%9E%AD%E8%A7%A3Google%E6%BC%94%E7%AE%97%E6%B3%95%E8%B6%A8%E5%8B%A2\"><\/span><span style=\"color: #333399;\">3. \u77ad\u89e3Google\u6f14\u7b97\u6cd5\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u641c\u5c0b\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u5f71\u97ff\u6392\u540d\u7684\u9806\u5e8f\u4f4d\u7f6e\uff0c\u800c\u5728\u6bcf\u4e00\u6b21\u7684\u6f14\u7b97\u6cd5\u66f4\u65b0\u6642\uff0c\u90fd\u6703\u6709\u7279\u5225\u91dd\u5c0d\u7684\u9805\u76ee\uff0c\u4f8b\u5982 Google \u5728 2018 \u5e74\u767c\u5e03\u7684\u300cMedic Update\u300d\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u518d\u4e00\u6b21\u5f71\u97ff\u4e86\u8a31\u591a\u7522\u696d\u53ca\u516c\u53f8\uff0c\u5c24\u5176\u91dd\u5c0d\u91ab\u7642\u3001\u5065\u5eb7\u7522\u696d\uff0c\u548c\u4eba\u5011\u300c\u91cd\u5927\u751f\u6d3b\u6c7a\u7b56\u7684\u5efa\u8b70\u7684\u9801\u9762\u300d\u90fd\u6703\u53d7\u5230\u4e0d\u5c0f\u885d\u64ca\u3002\u9019\u4e9b\u8207\u6211\u5011\u751f\u6d3b\u53ca\u8ca1\u7269\u76f8\u95dc\u7684 (Your Money Your Life) \u7684\u7db2\u7ad9\uff0c\u9700\u76e1\u91cf\u8207\u300cE-A-T\u300d\u539f\u5247\u4e00\u81f4\uff0c\u300cE-A-T\u300d\u6307\u7684\u662fGoogle\u8a8d\u5b9a\u7684\u9019\u4e09\u9805\u6307\u6a19\uff1a<\/p>\n<ul>\n<li>Expertise\uff08\u5c08\u696d\u5ea6\uff09<\/li>\n<li>Authority\uff08\u6b0a\u5a01\u5ea6\uff09<\/li>\n<li>Trustworthy \uff08\u4fe1\u4efb\u5ea6\uff09<\/li>\n<\/ul>\n<p>\u9019\u90e8\u5206\u4e5f\u662f\u6b64\u6b21\u6f14\u7b97\u6cd5\u8f03\u70ba\u7a81\u51fa\u7684\u512a\u5316\u9805\u76ee\uff0c\u6b64\u59162019 \u5e74\u6700\u65b0\u6f14\u7b97\u6cd5 BERT \u4e5f\u662f\u4e0d\u5bb9\u5ffd\u7565\u7684\u66f4\u65b0\u9805\u76ee\uff0c\u6709\u8208\u8da3\u53ef\u4ee5\u53c3\u8003\u66f4\u6df1\u5165\u7684\u5206\u6790\u53ca\u5efa\u8b70\u3002\u4e86\u89e3\u6f14\u7b97\u6cd5\u7684\u6f14\u8b8a\u8da8\u52e2\u4e26\u8abf\u6574\u7db2\u7ad9\u5167\u5bb9\u80fd\u8b93\u4f60\u7684\u7db2\u7ad9\u6392\u540d\u4e0d\u56e0\u70ba\u6f14\u7b97\u6cd5\u6539\u8b8a\u800c\u6709\u56b4\u91cd\u7684\u4e0b\u6ed1\u6216\u8b8a\u52d5\uff0c\u751a\u81f3\u53ef\u80fd\u56e0\u70ba\u9069\u5ea6\u5730\u8abf\u6574\u800c\u5728\u6392\u540d\u9707\u76ea\u4e2d\u53d6\u5f97\u66f4\u6709\u5229\u7684\u4f4d\u7f6e\u3002<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-google-algorithm-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8207Google\u6f14\u7b97\u6cd5\u540c\u884c\uff0c\u8b93\u4f60\u505a\u597dSEO\u6c92\u7169\u60f1\uff01\u30102020\u66f4\u65b0\u3011<\/a><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/awoo-seo-bert\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u6f14\u7b97\u6cd5\u66f4\u65b0\u4e86\uff012019\u65b0\u6f14\u7b97\u6cd5BERT\u5c0dSEO\u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E5%9F%B7%E8%A1%8C%E7%B6%B2%E7%AB%99_SEO_%E9%9C%80%E8%A6%81%E8%80%83%E9%87%8F%E5%88%B0%E5%93%AA%E4%BA%9B%E8%A6%81%E7%B4%A0%EF%BC%9F\"><\/span>\u4e09\u3001\u57f7\u884c\u7db2\u7ad9 SEO \u9700\u8981\u8003\u91cf\u5230\u54ea\u4e9b\u8981\u7d20\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85\"><\/span><span style=\"color: #333399;\"><strong>1.\u4e86\u89e3\u4f60\u7684\u4f7f\u7528\u8005<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span style=\"font-size: 12pt;\"><strong>(1) \u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716 (Search Intent\u3001User Intent)<\/strong><\/span><\/h4>\n<p>\u7531\u65bc\u73fe\u5728\u4eba\u5011\u641c\u5c0b\u7fd2\u6163\u6539\u8b8a\uff0c\u8d8a\u4f86\u8d8a\u8b1b\u6c42\u5feb\u901f\uff0c\u6240\u4ee5\u641c\u5c0b\u5f15\u64ce\u6703\u8a66\u8457\u89e3\u8b80\u51fa\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\uff0c\u4ee5\u4fbf\u5728\u77ed\u77ed\u5e7e\u79d2\u9418\u7684\u641c\u5c0b\u6642\u9593\u5167\u80fd\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7b26\u5408\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5728 Google \u63a8\u51fa\u7684\u5b98\u65b9 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\">SEO \u6307\u5357<\/a>\u4e2d\u4e5f\u8aaa\u660e\uff0c\u4f7f\u7528\u8005\u9ad4\u9a57 (User Experience) \u662f\u5176\u5448\u73fe\u7d50\u679c\u7684\u512a\u5148\u8003\u616e\u56e0\u7d20\uff0c\u6240\u4ee5\u7406\u89e3\u4f60\u7684\u53d7\u773e\u60f3\u8981\u7684\u6771\u897f\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n<h4><span style=\"font-size: 12pt;\"><strong>(2) \u4f7f\u7528\u8005\u60f3\u8981\u7684\u8cc7\u8a0a<\/strong><\/span><\/h4>\n<p>\u6bd4\u723e\u84cb\u8332 (Bill Gates) \u66fe\u8aaa\uff1a\u300c\u5167\u5bb9\u70ba\u738b(Content is King)\u300d\uff0c\u597d\u7684\u5167\u5bb9\u80fd\u5e36\u4f86\u66f4\u591a\u6d41\u91cf\uff0c\u4e5f\u80fd\u8b93\u4f7f\u7528\u8005\u5c0d\u4f60\u7684\u7db2\u7ad9\u7522\u751f\u4fe1\u8cf4\u611f\uff0c\u5982\u679c\u4f7f\u7528\u8005\u9032\u5165\u4f60\u7684\u7db2\u7ad9\u767c\u73fe\u4e0d\u662f\u771f\u6b63\u9700\u8981\u7684\u8cc7\u8a0a\u800c\u5feb\u901f\u5730\u96e2\u958b\uff0c\u9019\u7a2e\u8ca0\u9762\u7684\u4e92\u52d5\u884c\u70ba\u6703\u5c0d\u4f60\u7684\u7db2\u7ad9\u7522\u751f\u5f71\u97ff\u3002<br \/>\n\u5118\u7ba1 Google \u4e26\u6c92\u6709\u76f4\u63a5\u627f\u8a8d\uff0c\u4f46\u4f7f\u7528\u8005\u5f9e\u641c\u5c0b\u7d50\u679c\u9032\u5230\u67d0\u500b\u7db2\u7ad9\u5f8c\u7acb\u5373\u8df3\u51fa\u7684\u6642\u9593\u9577\u77ed\u53ef\u80fd\u6703\u5f71\u97ff\u4f60\u7684\u7db2\u7ad9\u6392\u540d\uff0c\u6b64\u5373\u70ba <a href=\"https:\/\/ahrefs.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dwell Time<\/a>\uff0c\u53e6\u5916\uff0c\u8df3\u51fa\u7387\u3001\u505c\u7559\u6642\u9593\u7b49\u8a55\u4f30\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u4e92\u52d5\u7684\u6578\u64da\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u70ba\u8a55\u4f30\u7db2\u7ad9\u6b0a\u91cd\u7684\u4e00\u7a2e\u6307\u6a19\uff0c\u6240\u4ee5\uff0c\u63d0\u4f9b\u771f\u6b63\u7b26\u5408\u4f7f\u7528\u8005\u9700\u8981\u3001\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\uff0c\u80fd\u589e\u52a0\u7db2\u7ad9\u8207\u4f7f\u7528\u8005\u7684\u4e92\u52d5\u3001\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u3002<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/website-authority\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8ac7\u7db2\u7ad9\u6b0a\u91cd\uff0c\u70ba\u4ec0\u9ebc\u9f8d\u982d\u96fb\u5546\u6703\u9738\u4f54SEO\u7684\u6392\u540d\uff1f<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/bounce-rate-and-exit-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b63\u78ba\u7406\u89e3\u8df3\u51fa\u7387\u3001\u96e2\u958b\u7387\uff0c\u8207Google Analytics\u5206\u6790\u61c9\u7528<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_%E4%BA%86%E8%A7%A3%E5%A4%9A%E5%85%83%E6%90%9C%E5%B0%8B%E6%96%B9%E5%BC%8F\"><\/span><span style=\"color: #333399;\"><strong>2. \u4e86\u89e3\u591a\u5143\u641c\u5c0b\u65b9\u5f0f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span style=\"font-size: 12pt;\"><strong>(1) \u884c\u52d5\u88dd\u7f6e\u5f71\u97ff (Mobile SEO)<\/strong><\/span><\/h4>\n<p>2015 \u5e74\u70ba\u884c\u52d5\u88dd\u7f6e\u5143\u5e74\uff0c\u7576\u5e74Google\u767c\u73fe\uff1a\u884c\u52d5\u88dd\u7f6e\u7684\u641c\u7d22\u91cf\u5df2\u8d85\u904e\u684c\u6a5f\u641c\u7d22\u91cf\u3001\u5448\u73fe\u9ec3\u91d1\u4ea4\u53c9\uff0c\u884c\u52d5\u88dd\u7f6e\u6210\u70ba SEO \u65b0\u7684\u5175\u5bb6\u5fc5\u722d\u4e4b\u5730\u3002\u5efa\u7acb\u4e00\u500b\u53cb\u5584\u7684\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u74b0\u5883\uff0c\u4e5f\u6210\u70ba SEO \u5fc5\u505a\u8ab2\u984c\uff0c Google \u5728 2016 \u5e74\u96a8\u4e4b\u63a8\u51fa\u7684 Accelerated Mobile Pages (AMP) \u7684\u8a08\u756b\uff0c\u4e5f\u5927\u5927\u5730\u5f71\u97ff\u4e86\u7db2\u9801\u8a2d\u8a08\u3001\u7db2\u9801\u67b6\u69cb\u53ca Email \u884c\u92b7\u7b49\u9818\u57df\u3002\u70ba\u4e86\u56e0\u61c9\u884c\u52d5\u88dd\u7f6e\u7684\u641c\u7d22\u53ca\u95b1\u8b80\u7fd2\u6163\uff0c\u76e1\u53ef\u80fd\u8abf\u6574\u7db2\u7ad9\u756b\u9762\u5927\u5c0f\u3001\u90e8\u843d\u683c CTA \u5927\u5c0f\u9069\u5408\u9ede\u64ca\u7b49\uff0c\u90fd\u53ef\u4ee5\u6e1b\u5c11\u8df3\u51fa\u7387\u3001\u63d0\u5347\u641c\u5c0b\u9ad4\u9a57\u30022019 \u5e74 Google \u4fbf\u5ba3\u5e03\uff1a\u300c\u5c07\u5168\u9762\u843d\u5be6\u884c\u52d5\u512a\u5148\u7d22\u5f15\u300d\u3002<\/p>\n<h4><span style=\"font-size: 12pt;\"><strong>(2) \u8a9e\u97f3\u641c\u7d22 (Voice Search)<\/strong><\/span><\/h4>\n<p>\u8207\u884c\u52d5\u88dd\u7f6e\u5d1b\u8d77\u53e6\u4e00\u500b\u76f8\u95dc\u7684\u8b70\u984c\uff0c\u83ab\u904e\u65bc\u8a9e\u97f3\u641c\u7d22\u4e86\u3002\u7531\u65bc\u884c\u52d5\u88dd\u7f6e\u53ca\u8a31\u591a\u667a\u80fd\u8a9e\u97f3\u52a9\u7406\u7684\u554f\u4e16\uff0c\u5982 Amazon Alexa\uff0c\u8b93\u4eba\u5011\u66f4\u7fd2\u6163\u76f4\u63a5\u7528\u8a9e\u97f3\u641c\u7d22\u7684\u65b9\u5f0f\u4f86\u627e\u5230\u9700\u8981\u7684\u8cc7\u8a0a\u3002\u8a9e\u97f3\u641c\u7d22\u8b93 SEO \u7684\u64cd\u4f5c\u9700\u8981\u66f4\u95dc\u6ce8\u53e3\u8a9e\u5316\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u7b49\u5c64\u9762\uff0c\u624d\u5bb9\u6613\u88ab\u641c\u5c0b\u5230\uff0c\u4f8b\u5982\u4e0d\u5c11\u7db2\u7ad9\u90fd\u6703\u6709\u7684 FAQ (Q&amp;A) \u9801\u9762\u5c31\u53ef\u4ee5\u63a1\u7528\u8f03\u70ba\u53e3\u8a9e\u5316\u7684\u63cf\u8ff0\u3002<\/p>\n<h4><span style=\"font-size: 12pt;\"><strong>(3) \u5716\u7247\u641c\u7d22<\/strong><\/span><\/h4>\n<p>\u6b64\u5916\uff0c\u8d8a\u4f86\u8d8a\u591a\u4eba\u8a0e\u8ad6\u7684\u4e00\u500b\u91cd\u9ede\u662f\uff1a\u5716\u7247\u641c\u7d22\u3002\u5716\u7247\u641c\u5c0b\u5c31\u50cf\u662f\u7db2\u7ad9\u4e00\u6a23\uff0c\u5e6b\u5716\u7247\u5efa\u7acb\u660e\u78ba\u7684\u300c\u8b58\u5225\u300d\u53ca\u300c\u8aaa\u660e\u300d\u90fd\u6709\u52a9\u65bc\u7372\u53d6\u66f4\u597d\u7684\u6392\u540d\u53ca\u6d41\u91cf\uff0cGoogle \u5efa\u8b70\u7684\u64cd\u4f5c\u5305\u542b\uff1a<\/p>\n<ul>\n<li>robots.txt \u8a2d\u5b9a\uff0c\u907f\u514d disallow<\/li>\n<li>sitemap \u88e1\u9762\u52a0\u5165\u5716\u7247\u7db2\u5740\u9023\u7d50<\/li>\n<li>\u5728\u5716\u7247\u52a0\u5165 alt \u63cf\u8ff0\uff0c\u8b93\u5716\u7247\u641c\u5c0b\u5f15\u64ce\u66f4\u5bb9\u6613\u7406\u89e3<\/li>\n<li>\u52a0\u5165\u5716\u7247\u7d50\u69cb\u5316\u8cc7\u6599<\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/rwd-website-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">RWD \u97ff\u61c9\u5f0f\u7db2\u7ad9\u8a2d\u8a08\u662f\u4ec0\u9ebc\uff1f\u5c0d SEO \u7684\u597d\u8655\u6709\u54ea\u4e9b\uff1f<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/voice-search-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5728\u8a9e\u97f3\u641c\u5c0b\u7684\u6d6a\u982d\uff0cSEO\u8a72\u5982\u4f55\u7ad9\u7a69\u624d\u80fd\u62b5\u9054\u5cb8\u908a\uff1f<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/mobile-friendly-test-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile SEO\u5fc5\u5b78\uff01\u884c\u52d5\u7248\u7db2\u7ad9\u5065\u6aa2Search Console\u5e6b\u4f60\u505a<\/a><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/mobile-first-indexing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u5ba3\u5e03\u4e5d\u6708\u5168\u9762\u843d\u5be6\u884c\u52d5\u512a\u5148\u7d22\u5f15\uff0cSEO\u8207\u5167\u5bb9\u7d93\u71df\u8005\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.com.tw\/blog\/image-search-seo-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5716\u7247\u641c\u5c0b\u4e5f\u80fdSEO\uff0c4\u7a2e\u6280\u5de7\u5927\u516c\u958b<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E7%B6%B2%E7%AB%99\"><\/span><span style=\"color: #333399;\"><strong>3. \u4e86\u89e3\u4f60\u7684\u7db2\u7ad9<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0d\u65bc\u4f7f\u7528\u8005\u6709\u4e86\u57fa\u790e\u7684\u8a8d\u77e5\uff0c\u4e26\u638c\u63e1\u4e86\u641c\u5c0b\u5f15\u64ce\u7684\u8b8a\u5316\u53ca\u8da8\u52e2\u5f8c\uff0c\u6700\u5f8c\u6211\u5011\u5f97\u56de\u6b78\u5230\u6211\u5011\u81ea\u5df1\u672c\u8eab\u2014\u2014\u300c<strong>\u7db2\u7ad9\u672c\u8eab\u7684\u512a\u5316<\/strong>\u300d\u3002<\/p>\n<h4><span style=\"font-size: 12pt;\"><strong>(1) \u7db2\u7ad9\u5167 SEO (On-Site SEO\u3001On-page SEO)<\/strong><\/span><\/h4>\n<p>\u597d\u7684\u7db2\u7ad9\u5167 SEO \u9700\u8981\u95dc\u6ce8\u5982\u4f55\u5448\u73fe\u51fa\u4ee4\u4e00\u76ee\u4e86\u7136\u4e14\u8207\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u4e5f\u5c31\u662f\u300c\u7db2\u7ad9\u80fd\u8b93\u4eba\u5feb\u901f\u627e\u5230\u81ea\u5df1\u6240\u9700\u4e14\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u300d\uff0c\u8207\u7db2\u7ad9\u5167 SEO \u76f8\u95dc\u7684\u4e8b\u9805\u5305\u542b\uff1a<br \/>\nA. <strong>\u7db2\u7ad9\u5167\u5bb9\u53ca\u95dc\u9375\u5b57 (Keyword) \u4f48\u5c40<\/strong><br \/>\n\u7db2\u7ad9\u7684\u5167\u5bb9\u9664\u4e86\u9700\u7b26\u5408\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u4ee5\u5916\uff0c\u505a\u597d\u95dc\u9375\u5b57\u7684\u8abf\u67e5\u53ca\u4f48\u5c40\u4e5f\u975e\u5e38\u91cd\u8981\uff0c\u5728\u670d\u52d9\u9867\u5ba2\u7684\u904e\u7a0b\u4e2d\uff0cawoo \u5e38\u6703\u5efa\u8b70\u5ba2\u6236\u9700\u8981\u95dc\u6ce8<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/01\/long-tail-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u61c9\u7528<\/a>\uff0c\u4f8b\u5982\u53ef\u4ee5<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/06\/kelo-revision\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f7f\u7528\u00a0 awoo \u7684\u5de5\u5177\uff1a\u300c\u5929\u4e0b\u7121\u72d7\u300d\u627e\u5c0b\u76f8\u95dc\u53ca\u5ef6\u4f38\u95dc\u9375\u5b57<\/a>\uff0c\u4e86\u89e3\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\uff0c\u4e26\u6642\u6642\u66f4\u65b0\u95dc\u9375\u5b57\u7684\u898f\u5283\uff0c\u624d\u80fd\u907f\u514d\u8f03\u70ba\u71b1\u9580\u7684\u95dc\u9375\u5b57\u7af6\u722d\u8cbb\u7528\u8f03\u9ad8\u3001\u6548\u7387\u4e0d\u5f70\u7684\u554f\u984c\u3002<br \/>\n\u6b64\u5916\uff0c\u5728\u7db2\u7ad9\u4e2d\u898f\u5283\u5167\u5bb9\u53ca\u95dc\u9375\u5b57\u6642\uff0c\u9700\u8981\u6ce8\u610f\u91cd\u8907\u6027\u5167\u5bb9\u7684\u51fa\u73fe\uff0c\u5c24\u5176\u7576\u7db2\u7ad9\u4e2d\u591a\u500b\u5206\u9801\u4f7f\u7528\u76f8\u540c\u95dc\u9375\u5b57\u6642\uff0c\u53cd\u800c\u6703\u5c0e\u81f4\u7db2\u7ad9<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/07\/keyword-cannibalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u9375\u5b57\u6b0a\u91cd\u5206\u6563 (Keyword Canabalization) \u554f\u984c<\/a>\uff0c\u4e5f\u53ef\u80fd\u6703\u8b93\u641c\u5c0b\u5f15\u64ce\u8aa4\u5224\u4f60\u7684\u7db2\u7ad9\u5206\u6578\uff0c\u5118\u7ba1 Google \u4e5f\u8aaa\u904e\u4e0d\u6703\u76f4\u63a5\u61f2\u7f70\u64c1\u6709\u91cd\u8907\u6027\u5167\u5bb9\u7684\u7db2\u7ad9\uff0c\u4f46\u900f\u904e <a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/04\/relcanonical-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canonical \u6a19\u7c64\u89e3\u6c7a<\/a>\uff0c\u80fd\u907f\u514d\u91cd\u8907\u6027\u5167\u5bb9\u6240\u5c0e\u81f4\u7684 <a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/03\/duplicate-content-influence\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO \u6392\u540d\u5206\u6563<\/a>\u554f\u984c\uff0c\u624d\u4e0d\u6703\u964d\u4f4e\u7db2\u7ad9\u6392\u540d\u5594\uff01<br \/>\n\u85c9\u7531\u4e86\u89e3\u9577\u5c3e\u95dc\u9375\u5b57\u4e26\u52a0\u5165 SEO \u53ca SEM \u7684\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u4e26\u6392\u9664\u91cd\u8907\u6027\u5167\u5bb9\u5e36\u4f86\u7684\u8ca0\u9762\u5f71\u97ff\uff0c\u80fd\u6316\u6398\u51fa\u672a\u7d93\u63a2\u7d22\u7684\u884c\u92b7\u6230\u5834\uff0c\u5c07\u6f5b\u5728\u7684\u6d41\u91cf\u8fd1\u4e00\u6b65\u5f15\u5165\u7db2\u7ad9\u4e2d\u3002\u6b64\u5916\uff0c\u5efa\u7acb\u597d\u7684\u7db2\u7ad9\u67b6\u69cb\u4e5f\u5f88\u91cd\u8981\uff1a<br \/>\n<strong>B. \u7db2\u7ad9\u6a19\u984c (Title) \u53ca\u7db2\u7ad9\u63cf\u8ff0 (Description)<\/strong><br \/>\n\u7db2\u7ad9\u7684\u6a19\u984c\u6703\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u4e2d\uff0c\u5c31\u5982\u540c\u6211\u5011\u7684\u540d\u5b57\u4e00\u6a23\uff0c\u6c92\u6709\u540d\u5b57\u7121\u6cd5\u7a31\u547c\u3001\u751a\u81f3\u7121\u6cd5\u5f9e\u4e2d\u77e5\u9053\u9019\u500b\u7db2\u7ad9\u6240\u4ee3\u8868\u7684\u610f\u7fa9\u3002<br \/>\n\u518d\u8005\uff0c\u7db2\u7ad9\u6558\u8ff0 (Description) \u8207\u6a19\u984c\u7684\u4f5c\u7528\u76f8\u8f14\u76f8\u6210\uff0c\u5728\u641c\u5c0b\u6642\uff0c\u597d\u7684\u63cf\u8ff0\u80fd\u8b93\u4f7f\u7528\u8005\u76f4\u63a5\u6293\u8457\u7db2\u7ad9\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u540c\u6642\uff0c\u4e5f\u80fd\u8b93\u641c\u5c0b\u5f15\u64ce\u77e5\u9053\u7db2\u7ad9\u7684\u5b58\u5728\u610f\u7fa9\u3002\u5229\u7528\u77ed\u77ed\u7684 130~160 \u5b57\u5143\uff0865~80\u500b\u4e2d\u6587\u5b57\uff09\u95e1\u8ff0\u7db2\u7ad9\u50f9\u503c\uff0c\u914d\u5408\u95dc\u9375\u5b57\u7684\u4f7f\u7528\uff0c\u5c31\u53ef\u4ee5\u6e05\u695a\u5730\u544a\u8a34\u5927\u5bb6\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\uff01<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/meta-title-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meta Title Description \u600e\u9ebc\u5beb\uff1f\u5225\u5c0f\u770b\u6a19\u984c\u3001\u6458\u8981\uff0cSEO\u8001\u53f8\u6a5f\u5c31\u662f\u4f60\uff01<\/a><\/p><\/blockquote>\n<p><strong>C. \u7db2\u7ad9\u7684\u7db2\u5740(URL)<\/strong><br \/>\n\u53e6\u4e00\u500b\u80fd\u5feb\u901f\u5224\u65b7\u7db2\u7ad9\u5167\u5bb9\u7684\u4f86\u6e90\u5c31\u662f\u7db2\u5740 (Uniform Resource Locator)\uff0c\u6e05\u695a\u3001\u76f4\u89c0\u7684\u7db2\u5740\u80fd\u8b93\u4f7f\u7528\u8005\u5feb\u901f\u4e86\u89e3\u7db2\u9801\u5167\u5bb9\uff0c\u5982 awoo \u90e8\u843d\u683c\u7db2\u5740\u70ba\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/\">https:\/\/www.awoo.com.tw\/blog\/<\/a><br \/>\n\u5373\u4f7f\u4e0d\u78ba\u5b9a awoo \u662f\u8ab0\uff0c\u4e5f\u80fd\u5f9e blog \u77e5\u9053\u9019\u662f\u4e00\u500b\u90e8\u843d\u683c\u7db2\u7ad9\u3002<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u7684\u5b98\u65b9 SEO \u5165\u9580\u6307\u5357<\/a>\u4e5f\u63d0\u5230\u7db2\u5740\u7684\u91cd\u8981\u6027\uff0c\u597d\u7684\u7db2\u5740\u4e0d\u50c5\u80fd\u5275\u9020\u8f03\u4f73\u7684\u4f7f\u7528\u8005\u641c\u5c0b\u9ad4\u9a57\uff0c\u4e5f\u80fd\u7372\u53d6\u8f03\u597d\u7684\u6392\u540d\u7d50\u679c\u3002<br \/>\n<strong>D. \u7db2\u7ad9\u5b89\u5168\u6027<\/strong><br \/>\n\u5275\u9020\u5b89\u5168\u7684\u7db2\u8def\u4f7f\u7528\u74b0\u5883\u4e5f\u662f Google \u671f\u8a31\u7684\uff0c\u4f8b\u5982\u5efa\u7acb <a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/05\/https-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTTPS<\/a> \u7db2\u5740\uff0c\u4e14 Google \u4e5f\u516c\u958b\u8072\u660e\u904e\u52a0\u5bc6\u7684\u7db2\u5740\u80fd\u7372\u5f97\u66f4\u597d\u7684\u6392\u540d\uff0c\u5e36\u4f86\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u6c92\u6709\u63d0\u4f9b\u76f8\u95dc\u8cc7\u8a0a\uff0c\u6703\u88ab\u00a0 Chrome \u6a19\u793a\u70ba\u4e0d\u5b89\u5168\uff0c\u8cc7\u8a0a\u7684\u9632\u8b77\u53ca\u96b1\u79c1\u7684\u4fdd\u8b77\uff0c\u7d55\u5c0d\u662f\u672a\u4f86\u7684\u8da8\u52e2\u3002<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/chrome70-http-insecure\/\" target=\"_blank\" rel=\"noopener noreferrer\">http\u7db2\u7ad9\u7d05\u8272\u8b66\u6212\uff0cGoogle\u63d0\u5347\u8cc7\u8a0a\u5b89\u5168\u57fa\u672c\u7dda\u5982\u4f55\u5f71\u97ff SEO \u8207\u6578\u4f4d\u884c\u92b7\uff1f<\/a><\/p><\/blockquote>\n<p><strong>E. \u5716\u7247\u6558\u8ff0<\/strong><br \/>\n\u5982\u679c\u5728\u5716\u7247\u6558\u8ff0\u4e2d\u63d0\u4f9b\u8f03\u5b8c\u6574\u5730\u63cf\u8ff0\uff0c\u641c\u5c0b\u5f15\u64ce\u53ef\u80fd\u5c31\u6703\u8a8d\u70ba\u9019\u5f35\u5716\u7247\u80fd\u5145\u5206\u89e3\u6c7a\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u554f\u984c\uff0c\u4e26\u7d66\u4e88\u8f03\u597d\u7684\u6392\u540d\u4f4d\u7f6e\uff0c\u800c\u7531\u65bc\u722c\u87f2\u7121\u6cd5\u4e86\u89e3\u5716\u7247\u7684\u5167\u5bb9\uff0c\u6240\u4ee5\u6211\u5011\u53ef\u4ee5\u5728\u5716\u7247\u4e2d\u52a0\u5165 alt\u5c6c\u6027\u63cf\u8ff0\u5716\u7247\u7684\u5167\u5bb9\uff0c\u8b93\u722c\u87f2\u4e5f\u80fd\u4e86\u89e3\u5716\u7247\u4e2d\u7684\u8cc7\u8a0a\uff0c<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019\/04\/image-search-seo-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e6b\u52a9\u7db2\u7ad9\u5efa\u7acb\u8d77\u5168\u9762\u7684 SEO \u898f\u5283<\/a>\u3002<br \/>\n<strong>F. \u4f7f\u7528\u6b63\u78ba\u7684&lt;H1&gt;\u3001&lt;H2&gt;\u6a19\u984c<\/strong><br \/>\n\u6b63\u78ba\u7684\u4f7f\u7528\u4e0d\u540c\u6a19\u984c\u6a19\u8a18\u53ef\u4ee5\u8b93\u8b80\u8005\u53ca\u641c\u5c0b\u5f15\u64ce\u90fd\u8fc5\u901f\u4e86\u89e3\u6587\u7ae0\u7684\u91cd\u9ede\u53ca\u5167\u5bb9\uff0c\u800c\u4e00\u7bc7\u6587\u7ae0\u53ea\u6709\u4e00\u500b\u6a19\u984c (H1 \u6a19\u7c64)\uff0c\u4e0d\u540c\u6bb5\u843d\u7684\u5b50\u6a19\u984c\u5247\u53ef\u4ee5\u4f7f\u7528 H2 \u6a19\u7c64\u8a3b\u8a18\uff0c\u4e14\u8a18\u5f97\uff0c\u4e00\u7bc7\u6587\u7ae0\u4e2d\u4e5f\u4e0d\u8981\u63a1\u7528\u592a\u591a\u7684\u6a19\u984c\u8a3b\u8a18\uff0c\u90a3\u6a23\u53cd\u800c\u6703\u8b93\u770b\u7684\u4eba\u9727\u715e\u715e\u5594\uff01<\/p>\n<blockquote><p><a href=\"https:\/\/www.awoo.com.tw\/blog\/keyword-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u9375\u5b57\u5206\u67907\u6b65\u9a5f\uff0c\u6b63\u4e2d\u7d05\u5fc3\u5ba2\u7fa4<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-content-prepare\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO\u6587\u7ae04\u9ede\u95dc\u9375\u6280\u5de7\uff0c\u8f15\u9b06\u5beb\u51faSEO\u53cb\u5584\u6587\u7ae0<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-writing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5584\u7528SEO\u6587\u6848\u64b0\u5beb\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97<\/a><\/p><\/blockquote>\n<h4><span style=\"font-size: 12pt;\"><strong>(2) \u7db2\u7ad9\u5916 SEO (Off&#8211;Site SEO\u3001Off-Page SEO)<\/strong><\/span><\/h4>\n<p>\u7db2\u7ad9\u5916 SEO \u95dc\u6ce8\u7684\u65b9\u5411\u70ba\uff1a\u300c\u4f60\u7684\u7db2\u7ad9\u80fd\u64c1\u6709\u591a\u5c11\u53ef\u9760\u8207\u503c\u5f97\u4fe1\u8cf4\u7684\u9023\u7d50\u3001\u5e73\u53f0\u6216\u5206\u4eab\u7ba1\u9053\u70ba\u5176\u80cc\u66f8\u300d\uff0c\u641c\u5c0b\u5f15\u64ce\u6703\u900f\u904e\u9023\u7d50\u7684\u54c1\u8cea\u53ca\u6578\u91cf\u7b49\u8a55\u4f30\u662f\u8b93\u4f60\u7684\u7db2\u7ad9\u6b0a\u91cd\u52a0\u5206\u6216\u6e1b\u5206\uff0c\u6240\u4ee5<a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">\u9023\u7d50\u7ba1\u7406\u53ca\u5efa\u7acb (Link building)<\/a> \u53ef\u4ee5\u8aaa\u662f\u4e00\u500b\u7db2\u7ad9\u6392\u540d\u7684\u95dc\u9375\uff0c\u5728\u524d\u9762\u7684\u5167\u5bb9\u5df2\u6709\u8aaa\u660e\u9023\u7d50\u7684\u7a2e\u985e\u8207\u9808\u6ce8\u610f\u7684\u4e8b\u9805\uff0c\u7531\u65bc\u76ee\u524d\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\u5df2\u7d93\u53ef\u4ee5\u8f03\u7cbe\u6e96\u5730\u5224\u65b7\u9023\u7d50\u7684\u53ef\u6027\u7a0b\u5ea6\uff0c\u6240\u4ee5\u8a31\u591a\u62d9\u52a3\u7684\u9ed1\u5e3d SEO\u624b\u6cd5\u53ea\u6703\u5f71\u97ff\u7db2\u7ad9\u6b0a\u91cd\uff0c\u7121\u76ca\u65bc\u7db2\u7ad9\u7684\u7d93\u71df\u8207\u767c\u5c55\u3002\u800c\u5e38\u898b\u8207 SEO \u76f8\u95dc\u7684\u9023\u7d50\u6709\u9019\u5e7e\u7a2e\uff1a<\/p>\n<ul>\n<li>\u5916\u90e8\u9023\u7d50 (Inbound links)\uff1a\u6307\u5176\u4ed6\u7db2\u7ad9\u6307\u5411\u81ea\u5df1\u7db2\u7ad9\u7684\u9023\u7d50\u3002\n<ul>\n<li>\u5728 Google \u66f4\u65b0\u4f01\u9d5d\u6f14\u7b97\u6cd5\u5f8c\uff0c\u7db2\u7ad9\u5167\u5bb9\u4e2d\u5b58\u5728\u5047\u9023\u7d50\u5bb9\u6613\u88ab\u8a8d\u70ba\u662f\u6263\u5206\u7684\u9805\u76ee\uff0c\u800c\u597d\u7684\u5916\u90e8\u9023\u7d50\u5c31\u50cf\u4f60\u7db2\u7ad9\u7684\u76df\u53cb\u4e00\u6a23\uff0cGoogle\u8a8d\u5b9a\u5982\u679c\u6709\u4e0d\u5c11\u76f8\u95dc\u4e14\u7684\u9023\u7d50\u6307\u5411\u4f60\u7684\u7db2\u7ad9\uff0c\u4ee3\u8868\u4f60\u7684\u7db2\u7ad9\u8db3\u4ee5\u4fe1\u4efb\uff0c\u80fd\u6210\u70ba\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u53ef\u9760\u4f86\u6e90\uff0c\u56e0\u6b64\u6703\u7d66\u4f60\u7684\u7db2\u7ad9\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/li>\n<li>\u800c\u5e38\u5e38\u88ab\u63d0\u5230\u7684\u53cd\u5411\u9023\u7d50 (Backlink) \u5176\u5be6\u662f\u4e00\u7a2e\u4e00\u76f8\u5c0d\u6027\u7684\u6982\u5ff5\uff0c\u5c31\u597d\u6bd4 awoo \u7684\u7db2\u7ad9\u91dd\u5c0d SEO \u7684\u5b9a\u7fa9\u9023\u7d50\u5230\u7dad\u57fa\u767e\u79d1\uff0c\u90a3\u5c0d\u7dad\u57fa\u767e\u79d1\u4f86\u8aaa awoo \u4fbf\u63d0\u4f9b\u4e86\u53cd\u5411\u9023\u7d50\uff0c\u9023\u5230\u7dad\u57fa\u767e\u79d1\u7684\u9801\u9762\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u5167\u90e8\u9023\u7d50 (Internal links)\uff1a\u6307\u7684\u662f\u4f60\u7684\u7db2\u7ad9\u4e2d\u6307\u5411\u540c\u500b\u7db2\u7ad9\u4e2d\u5176\u4ed6\u9801\u9762\u7684\u9023\u7d50\uff0c\u597d\u7684\u5167\u90e8\u9023\u7d50\u53ef\u80fd\u5e36\u4f86\uff1a\n<ul>\n<li>\u8b93\u4f7f\u7528\u8005\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u67b6\u69cb\u53ca\u5167\u5bb9\uff0c\u63d0\u5347\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/li>\n<li>\u8b93\u641c\u5c0b\u5f15\u64ce\u7684\u722c\u87f2\u80fd\u8f03\u5feb\u901f\u5730\u722c\u53d6\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u3002<\/li>\n<li>\u6703\u6709\u52a9\u65bc<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018\/09\/sitelinks\/\">\u7db2\u7ad9\u9023\u7d50 (sitelinks)<\/a> \u7684\u7522\u751f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Google \u662f\u4f9d\u64da\u7db2\u57df (Domain) \u4f86\u5224\u5225\u662f\u5426\u70ba\u5167\u90e8\u9023\u7d50\uff0c\u5982\u679c\u70ba\u4e0d\u540c\u7db2\u57df\uff0c\u5247 Google \u5c31\u6703\u8996\u70ba\u4e0d\u540c\u7684\u7db2\u7ad9\u5206\u5225\u7d66\u4e88\u6b0a\u91cd\uff0c\u6240\u4ee5\u6709\u6642\u5019\u54c1\u724c\u96c6\u5718\u5728\u8003\u616e\u8981\u67b6\u8a2d\u4e0d\u540c\u54c1\u724c\u7684\u7db2\u7ad9\u6642\uff0c\u5c31\u9700\u8981\u8003\u616e\u5230\u662f\u8981\u5efa\u7acb\u5b50\u7db2\u57df\u9084\u662f\u5b50\u76ee\u9304\u3002\u5982\u679c\u54c1\u724c\u9078\u64c7\u5b50\u76ee\u9304\u7684\u8a2d\u7f6e\u65b9\u5f0f\uff0c\u53ef\u4ee5\u589e\u52a0\u7db2\u7ad9\u9801\u9762\u6578\u91cf\u53ca\u5167\u5bb9\uff0c\u53ef\u4ee5\u63d0\u5347\u539f\u672c\u7db2\u7ad9\u7684\u6392\u540d\u80fd\u529b\uff0c\u6bcf\u500b\u7db2\u9801\u5f7c\u6b64\u9023\u7d50\u7684\u6548\u76ca\u5c31\u662f\u8b93\u5167\u90e8\u9023\u7d50\u8b8a\u5f97\u66f4\u6709\u51dd\u805a\u529b\uff0c\u5c07\u7db2\u7ad9\u7684\u5be6\u529b\u63d0\u5347\u4e0d\u5c11\u3002<br 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id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO \u8a72\u505a\u4ec0\u9ebc\uff1f\u7db2\u8def\u4e0a\u6709\u767e\u767e\u7a2e\u5b9a\u7fa9\uff0c\u900f\u904e\u91d0\u6e05\u4ee5\u4e0b\u5e7e\u500b\u554f\u984c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u77e5\u9053 SEO \u7684\u6548\u7528\uff1a<\/p>\n<ul>\n<li>Who\uff1a\u8ab0\u662f\u4f60\u7684\u76ee\u6a19\u5c0d\u8c61\uff1f<\/li>\n<li>What\uff1a\u4ed6\u5011\u5728\u4e4e\u4ec0\u9ebc\uff1f<\/li>\n<li>Where\uff1a\u4ed6\u5011\u5728\u54ea\u88e1\u9032\u884c\u641c\u5c0b\u884c\u70ba\uff1f<\/li>\n<li>When\uff1a\u4ed6\u5011\u4ec0\u9ebc\u6642\u5019\u6703\u641c\u5c0b\uff1f<\/li>\n<li>Why\uff1a\u70ba\u4ec0\u9ebc\u4ed6\u5011\u60f3\u8981\u641c\u5c0b\uff1f\u641c\u5c0b\u7684\u610f\u5716\u662f\u4ec0\u9ebc\uff1f<\/li>\n<li>How\uff1a\u4ed6\u5011\u5982\u4f55\u641c\u5c0b\uff1f\u641c\u5c0b\u7684\u95dc\u9375\u5b57\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ul>\n<p>\u95dc\u6ce8\u6bcf\u4e00\u500b SEO 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