{"id":14715,"date":"2019-10-09T16:05:21","date_gmt":"2019-10-09T08:05:21","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14715"},"modified":"2024-09-18T11:53:48","modified_gmt":"2024-09-18T03:53:48","slug":"ads-attribution-model","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/","title":{"rendered":"\u5982\u4f55\u5206\u6790\u5ee3\u544a\u6210\u6548\uff1f\u5f9eGoogle Ads\u6b78\u56e0\u6a21\u5f0f\u770b\u54ea\u4e9b\u95dc\u9375\u5b57\u6709\u8f49\u63db"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u5728\u5b8c\u6210\u8cfc\u7269\u524d\u7684\u6d88\u8cbb\u6b77\u7a0b\u662f\u975e\u5e38\u8907\u96dc\u7684 (\u5305\u62ec\u6211\u5011\u81ea\u5df1\u8cb7\u6771\u897f\u4e5f\u662f)\uff0c\u5728\u9084\u4e0d\u77e5\u9053\u8981\u8cb7\u54ea\u500b\u5546\u54c1\u3001\u670d\u52d9\u524d\uff0c\u6703\u900f\u904e\u597d\u5e7e\u6b21\u7684\u641c\u5c0b\u3001\u627e\u54c1\u724c\u3001\u6bd4\u50f9\u3001\u958b\u7bb1\u3001\u8a55\u8ad6\u3001\u4e86\u89e3\u552e\u5f8c\u670d\u52d9\u7b49\u7684\u52d5\u4f5c\uff0c\u6bcf\u500b\u52d5\u4f5c\u90fd\u6709\u5b83\u7684\u610f\u7fa9\uff0c\u4e26\u4e0d\u662f\u7576\u4e0b\u6c92\u6709\u5b8c\u6210\u8f49\u63db\uff0c\u5ee3\u544a\u5c31\u6c92\u6709\u6548\u679c\uff0c\u6240\u4ee5\u9019\u7bc7\u6587\u7ae0\u6211\u5011\u5c07\u900f\u904e\u300c\u6b78\u56e0\u6a21\u5f0f\u300d\u4f86\u627e\u51fa\u6d88\u8cbb\u8005\u5b8c\u6210\u8f49\u63db\u4e2d\u9593\u7684\u904e\u7a0b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#Google_Ads%E7%9A%84%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >Google Ads\u7684\u6b78\u56e0\u6a21\u5f0f\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#Google_Ads%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E7%9A%84%E5%85%AD%E7%A8%AE%E6%90%9C%E5%B0%8B%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F\" >Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u516d\u7a2e\u641c\u5c0b\u6b78\u56e0\u6a21\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#1_%E6%9C%80%E7%B5%82%E9%BB%9E%E6%93%8A\" >1. \u6700\u7d42\u9ede\u64ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#2_%E6%9C%80%E5%88%9D%E9%BB%9E%E6%93%8A\" >2. \u6700\u521d\u9ede\u64ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#3_%E7%B7%9A%E6%80%A7\" >3. \u7dda\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#4_%E6%99%82%E9%96%93%E8%A1%B0%E9%80%80\" >4. \u6642\u9593\u8870\u9000<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#5_%E6%A0%B9%E6%93%9A%E6%8E%92%E5%90%8D\" >5. \u6839\u64da\u6392\u540d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#6_%E4%BB%A5%E6%95%B8%E6%93%9A%E7%82%BA%E6%BA%96\" >6. \u4ee5\u6578\u64da\u70ba\u6e96<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#%E7%82%BA%E4%BB%80%E9%BA%BC_Google_Ads_%E5%BE%8C%E5%8F%B0%E8%BD%89%E6%8F%9B%E6%95%B8%E6%93%9A%E8%88%87_GA%E4%B8%8D%E5%90%8C%EF%BC%9F\" >\u70ba\u4ec0\u9ebc Google Ads \u5f8c\u53f0\u8f49\u63db\u6578\u64da\u8207 GA\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#Google_Ads%E6%90%9C%E5%B0%8B%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E7%9A%84%E6%87%89%E7%94%A8\" >Google Ads\u641c\u5c0b\u6b78\u56e0\u6a21\u5f0f\u7684\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-attribution-model\/#Google_Ads%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E6%9C%83%E9%9A%A8%E6%99%82%E4%BB%A3%E6%BD%AE%E6%B5%81%E8%80%8C%E6%94%B9%E8%AE%8A\" >Google Ads\u6b78\u56e0\u6a21\u5f0f\u6703\u96a8\u6642\u4ee3\u6f6e\u6d41\u800c\u6539\u8b8a<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads%E7%9A%84%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>Google Ads\u7684\u6b78\u56e0\u6a21\u5f0f\u662f\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64da<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=zh-Hant\">Google Ads\u8aaa\u660e<\/a>\uff0c\u5728\u5ee3\u544a\u8f49\u63db\u524d\uff0c\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u591a\u6b21\u641c\u5c0b\u8cc7\u8a0a\uff0c\u4e26\u8207\u591a\u5247\u5ee3\u544a\u4e92\u52d5\u3002\u6b78\u56e0\u6a21\u5f0f\u5247\u662f\u80fd\u5920\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u6e05\u695a\u4e86\u89e3\u900f\u904e Google ads \u5ee3\u544a\u9032\u4f86\u7684\u4f7f\u7528\u8005\uff0c\u5230\u5e95\u662f\u641c\u5c0b\u54ea\u4e9b\u95dc\u9375\u5b57\u3001\u9032\u800c\u4fc3\u6210\u8f49\u63db\u3002<br \/>\n\u9019\u4e9b\u8f49\u63db\u662f\u6211\u5011\u671f\u5f85\u4f7f\u7528\u8005\u53bb\u5b8c\u6210\u7684\u52d5\u4f5c\uff0c\u50cf\u662f\u8cfc\u7269\u884c\u70ba\u3001\u586b\u5beb\u8868\u55ae\u3001\u9ede\u64ca\u6309\u9215\u7b49\uff0c<strong>\u300c\u6b78\u56e0\u6a21\u5f0f\u300d\u4e5f\u5c31\u662f\u5c07\u6bcf\u4e00\u7b46\u8f49\u63db\u8ad6\u529f\u884c\u8cde\u3001\u529f\u52de\u5206\u914d\u7684\u5de5\u5177\uff0c\u85c9\u6b64\u4f86\u6df1\u5165\u5206\u6790\u5ee3\u544a\u6210\u6548\uff0c\u4e26\u4e14\u80fd\u5920\u5c0d\u6574\u500b\u6d88\u8cbb\u8005\u7684\u8f49\u63db\u6b77\u7a0b\u9032\u884c\u512a\u5316<\/strong>\u3002<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u6211\u5011\u5f9e GA \u88e1\u9762\u4f86\u770b\u6bcf\u500b\u55ae\u4e00\u7ba1\u9053\u8f49\u63db\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/unnamed.png\" alt=\"\" width=\"658\" height=\"229\" \/><\/p>\n<p style=\"text-align: center;\">\u62c6\u958b\u7d30\u5206\u4f86\u770b\uff0c\u6703\u767c\u73fe\u5176\u5be6\u6bcf\u500b\u8f49\u63db\u90fd\u5728\u4e0d\u540c\u7ba1\u9053\u4e92\u76f8\u4ea4\u53c9\u4f5c\u7528\u4e0b\u7522\u751f\u7684\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/unnamed-1.png\" alt=\"\" width=\"666\" height=\"384\" \/><\/p>\n<p style=\"text-align: center;\">\u5f9e\u4e0a\u5716\u53ef\u4ee5\u770b\u5230\u300c<strong>\u4ed8\u8cbb\u641c\u5c0b<\/strong>\u300d\u53ca\u300c<strong>\u591a\u5a92\u9ad4\u5ee3\u544a<\/strong>\u300d\u5728\u5b8c\u6210\u8f49\u63db\u7684\u8def\u5f91\u4e2d\u767c\u63ee\u4e86\u4f5c\u7528\u3002<\/p>\n<p style=\"text-align: left;\">\u7d30\u5206\u5230 Google Ads \u95dc\u9375\u5b57\u8f49\u63db\u8def\u5f91\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/unnamed-2.png\" alt=\"\" width=\"668\" height=\"372\" \/><br \/>\n\u5728\u6211\u5011\u4e86\u89e3 Google \u95dc\u9375\u5b57\u5ee3\u544a\u53ca\u591a\u5a92\u9ad4\u5728\u8f49\u63db\u524d\u6240\u626e\u6f14\u7684\u89d2\u8272\u5f8c\uff0c\u6211\u5011\u5c31\u66f4\u80fd\u80af\u5b9a\u5ee3\u544a\u78ba\u5be6\u6703\u5e36\u4f86\u6210\u6548\u3002\u4e0d\u904e\u5728 Google Ads \u8ffd\u8e64\u8f49\u63db\u6642\uff0c\u8a72\u5982\u4f55\u6311\u9078\u9069\u5408\u7684\u6b78\u56e0\u6a21\u5f0f\uff1f\u53c8\u8a72\u5728\u9810\u7b97\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u6709\u6548\u627e\u51fa\u91cd\u9ede\u95dc\u9375\u5b57\u4e26\u512a\u5316\u5ee3\u544a\u5e33\u6236\uff1f\u4ee5\u4e0b\u6703\u6709\u8aaa\u660e\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E7%9A%84%E5%85%AD%E7%A8%AE%E6%90%9C%E5%B0%8B%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F\"><\/span><b>Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u516d\u7a2e\u641c\u5c0b\u6b78\u56e0\u6a21\u5f0f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%9C%80%E7%B5%82%E9%BB%9E%E6%93%8A\"><\/span>1. \u6700\u7d42\u9ede\u64ca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c07\u8f49\u63db 100\uff05 \u6b78\u529f\u65bc\u4f7f\u7528\u8005<strong>\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca<\/strong>\u7684\u95dc\u9375\u5b57\u3002(\u6b64\u6a21\u5f0f\u662f Google Ads \u7684\u9810\u8a2d\u6a21\u5f0f)<\/p>\n<ul>\n<li>\u512a\u52e2\uff1a\u5f9e\u5831\u8868\u6578\u64da\u4e2d\u7c21\u55ae\u660e\u77ad\u5f97\u77e5\u5ee3\u544a\u6548\u679c\u3002<\/li>\n<li>\u52a3\u52e2\uff1a\u5ffd\u7565\u5176\u4ed6\u5c0d\u8f49\u63db\u6709\u52a9\u653b\u6548\u679c\u7684\u9ede\u64ca\uff0c\u8f03\u96e3\u5c0d\u5ee3\u544a\u6709\u5168\u9762\u6027\u7684\u8a55\u4f30\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%9C%80%E5%88%9D%E9%BB%9E%E6%93%8A\"><\/span>2. \u6700\u521d\u9ede\u64ca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8207\u300c\u6700\u7d42\u9ede\u64ca\u300d\u76f8\u4f3c\uff0c\u5c07\u8f49\u63db 100\uff05 \u6b78\u529f\u65bc\u4f7f\u7528\u8005<strong>\u7b2c\u4e00\u6b21\u9ede\u64ca<\/strong>\u7684\u95dc\u9375\u5b57\u3002<\/p>\n<ul>\n<li>\u512a\u52e2\uff1a\u5f9e\u5831\u8868\u6578\u64da\u4e2d\u7c21\u55ae\u660e\u77ad\u5f97\u77e5\u5ee3\u544a\u6548\u679c\u3002<\/li>\n<li>\u52a3\u52e2\uff1a\u5ffd\u7565\u5176\u4ed6\u5c0d\u8f49\u63db\u6709\u52a9\u653b\u6548\u679c\u7684\u9ede\u64ca\uff0c\u4e14\u82e5\u8d85\u904e\u56de\u6eaf\u671f 30\u5929\uff0c\u8f49\u63db\u6578\u64da\u6703\u66f4\u4e0d\u6e96\u78ba\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_%E7%B7%9A%E6%80%A7\"><\/span><strong>3<\/strong>. \u7dda\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c07\u8f49\u63db\u529f\u52de<strong>\u5e73\u5747\u5206\u914d<\/strong>\u7d66\u8f49\u63db\u8def\u5f91\u4e0a\u6240\u6709\u7684\u9ede\u64ca\u3002<\/p>\n<ul>\n<li>\u512a\u52e2\uff1a\u8003\u616e\u5230\u4f7f\u7528\u8005\u6bcf\u500b\u63a5\u89f8\u7684\u9ede\u64ca\uff0c\u7b97\u662f\u4e00\u500b\u516c\u5e73\u7af6\u722d\u7684\u6a21\u5f0f\u3002<\/li>\n<li>\u52a3\u52e2\uff1a\u53ef\u80fd\u6703\u4f4e\u4f30\u67d0\u4e9b\u9ede\u64ca\u7684\u91cd\u8981\u6027\uff0c\u7121\u6cd5\u628a\u9810\u7b97\u767c\u63ee\u5f97\u66f4\u6dcb\u6f13\u76e1\u81f4\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E6%99%82%E9%96%93%E8%A1%B0%E9%80%80\"><\/span>4. \u6642\u9593\u8870\u9000<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u8d8a\u63a5\u8fd1\u8f49\u63db\u5b8c\u6210\u6642\u9593\u7684\u9ede\u64ca\uff0c\u5206\u5230\u7684\u529f\u52de\u8d8a\u591a<\/strong>\uff0c\u8d8a\u65e9\u63a5\u89f8\u7684\u9ede\u64ca\u529f\u52de\u5247\u8d8a\u5c11\u3002<\/p>\n<ul>\n<li>\u512a\u52e2\uff1a\u9069\u5408\u8003\u616e\u671f\u8f03\u9577\u7684\u5546\u54c1\uff0c\u96a8\u8457\u7528\u6236\u8d8a\u4f86\u8d8a\u63a5\u8fd1\u8f49\u63db\uff0c\u9ede\u64ca\u7684\u91cd\u8981\u6027\u4e5f\u96a8\u4e4b\u589e\u52a0\u3002<\/li>\n<li>\u52a3\u52e2\uff1a\u53ef\u80fd\u6703\u5ffd\u7565\u7b2c\u4e00\u6b21\u9ede\u64ca\u5ee3\u544a\u9032\u5165\u7db2\u7ad9\u4e5f\u662f\u9020\u5c31\u8f49\u63db\u4e0a\u975e\u5e38\u91cd\u8981\u7684\u4e00\u74b0\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_%E6%A0%B9%E6%93%9A%E6%8E%92%E5%90%8D\"><\/span>5. \u6839\u64da\u6392\u540d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c07 80% \u529f\u52de\u5206\u7d66\u4f7f\u7528\u8005\u6700\u521d\u548c\u6700\u5f8c\u7684\u9ede\u64ca\uff0c\u5269\u4e0b 20% \u529f\u52de\u5747\u5206\u7d66\u8f49\u63db\u8def\u5f91\u4e0a\u7684\u5176\u4ed6\u9ede\u64ca\u3002<br \/>\n\u6b64\u6a21\u5f0f\u958b\u59cb\u771f\u6b63\u638c\u63e1\u6e96\u78ba\u7684\u6b78\u56e0\u50f9\u503c\u3002\u662f\u524d\u9762\u5e7e\u500b\u6a21\u5f0f\u7684\u7d9c\u5408\u9ad4\uff0c\u9664\u4e86\u628a\u63e1\u6700\u521d\u548c\u6700\u7d42\u9ede\u64ca\u4e4b\u5916\uff0c\u4e5f\u8003\u616e\u5230\u4e2d\u9593\u9ede\u64ca\u7684\u91cd\u8981\uff0c<strong>\u6b64\u6a21\u5f0f\u6700\u53ef\u4ee5\u512a\u5316\u6574\u500b\u5ee3\u544a\u7684\u9ede\u64ca<\/strong>\u3002<br \/>\n(\u984c\u5916\u8a71\uff1a\u6211\u5011\u975e\u5e38\u559c\u6b61\u5e6b\u5ba2\u6236\u7528\u6b64\u6a21\u5f0f\u4f86\u512a\u5316\u5ee3\u544a)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%E4%BB%A5%E6%95%B8%E6%93%9A%E7%82%BA%E6%BA%96\"><\/span>6. \u4ee5\u6578\u64da\u70ba\u6e96<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9019\u662f\u8fd1\u671f\u624d\u63a8\u51fa\u7684\u5168\u81ea\u52d5\u5316 Google \u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u7cfb\u7d71\u6703<strong>\u6839\u64da\u6bcf\u500b\u9ede\u64ca\u5be6\u969b\u4fc3\u6210\u8f49\u63db\u7684\u8ca2\u737b\u5927\u5c0f\uff0c\u5206\u5225\u4f9d\u6bd4\u4f8b\u4f86\u7d66\u529f\u52de<\/strong>\uff0c\u6e96\u78ba\u5f97\u77e5\u54ea\u4e9b\u9ede\u64ca\u7279\u5225\u91cd\u8981\uff0c\u54ea\u4e9b\u662f\u626e\u6f14\u8457\u52a9\u653b\u7684\u89d2\u8272\u3002\u9762\u9762\u4ff1\u5230\u582a\u7a31\u5b8c\u7f8e\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u4f46\u662f\uff0c<strong>\u4e0d\u662f\u6bcf\u500b\u5ee3\u544a\u5e33\u6236\u90fd\u80fd\u4f7f\u7528<\/strong>\uff0c\u5fc5\u9808\u7d2f\u7a4d\u5230\u4e00\u5b9a\u7684\u9f90\u5927\u6578\u64da\u91cf\u624d\u80fd\u89e3\u9396\u6b64\u529f\u80fd\u3002<br \/>\n<strong><i>\u201c\u8981\u4f7f\u7528\u5982\u6b64\u5f37\u5927\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u5e33\u6236\u5fc5\u9808\u81f3\u5c11\u6709 15,000 \u6b21\u9ede\u64ca\uff0c\u8f49\u63db\u5fc5\u9808\u5728 30 \u5929\u5167\u81f3\u5c11\u6709 600 \u6b21\u201d<\/i><\/strong><br \/>\n\u6b64\u5916\uff0c\u6bcf\u6708\u9084\u5fc5\u9808\u6301\u7e8c\u9054\u5230\u8f49\u63db\u8981\u6c42\uff0c\u5373 10,000 \u6b21\u9ede\u64ca\u548c 400 \u6b21\u8f49\u63db\uff0c\u82e5\u4f4e\u65bc\u9580\u6abb\u5c31\u7121\u6cd5\u7e7c\u7e8c\u4f7f\u7528\u795e\u6a21\u5f0f\u3002\u4f46\u4e5f\u5225\u592a\u6c23\u9912\u81ea\u5df1\u7684\u5e33\u6236\u4e0d\u80fd\u4f7f\u7528\uff0c\u5176\u4ed6\u7684\u6b78\u56e0\u6a21\u5f0f\u4e5f\u662f\u503c\u5f97\u8a66\u8a66\u3002<br \/>\n\u53e6\u5916\u88dc\u5145\uff1a\u76ee\u524d Google Ads \u7684\u516d\u5927\u641c\u5c0b\u6b78\u56e0\u6a21\u5f0f\u50c5\u9069\u7528\u65bc\u641c\u5c0b\u806f\u64ad\u7db2\u548c\u8cfc\u7269\u5ee3\u544a\u3002\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u53ca\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u6703\u7167\u820a\u6b78\u529f\u7d66\u6700\u7d42\u9ede\u64ca\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC_Google_Ads_%E5%BE%8C%E5%8F%B0%E8%BD%89%E6%8F%9B%E6%95%B8%E6%93%9A%E8%88%87_GA%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span><b>\u70ba\u4ec0\u9ebc Google Ads \u5f8c\u53f0\u8f49\u63db\u6578\u64da\u8207 GA\u4e0d\u540c\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d93\u5e38\u9047\u5230\u5ba2\u6236\u5c0d\u65bc Google Ads \u5f8c\u53f0\u6578\u64da\u8207 Google Analytics \u6578\u64da\u7684\u4e0d\u540c\u611f\u5230\u7591\u60d1\uff0c\u70ba\u4ec0\u9ebc Google Ads \u5f8c\u53f0\u8f49\u63db\u6578\u64da\u548c GA \u4e0d\u4e00\u6a23\u5462\uff1f\u5176\u5be6\u5dee\u5225\u5728\u65bc\uff1a<strong>\u7576\u4e0b\u5b8c\u6210\u8f49\u63db\u7684\u8a08\u6578\u65b9\u5f0f\u4e0d\u540c<\/strong>\uff0cGoogle Analytics \u5728\u5b8c\u6210\u8f49\u63db\u7684\u7576\u4e0b\u6703\u8a18\u9304\u4e00\u7b46\uff0c\u4f46 Google Ads \u6703\u6839\u64da\u6b78\u56e0\u6a21\u5f0f\u4e0d\u540c\u53ca\u8f49\u63db\u56de\u6eaf\u671f\u7684\u5f71\u97ff\uff0c\u6240\u4ee5\u8a18\u9304\u8f49\u63db\u7684\u65b9\u5f0f\u6703\u8207 Google Analytics \u6709\u5dee\u7570\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/unnamed-3.png\" alt=\"conversion\" width=\"705\" height=\"420\" \/><br \/>\n\u53c3\u8003\u8cc7\u6599\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/support.google.com\/analytics#topic=3544906\">Google \u8aaa\u660e\u4e2d\u5fc3<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads%E6%90%9C%E5%B0%8B%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E7%9A%84%E6%87%89%E7%94%A8\"><\/span><b>Google Ads\u641c\u5c0b\u6b78\u56e0\u6a21\u5f0f\u7684\u61c9\u7528<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f9e\u4e0a\u9762\u4ecb\u7d39\u4e0b\u4f86\uff0c\u5176\u5be6\u6703\u767c\u73fe\u5ee3\u544a\u7684\u8f49\u63db\u4e5f\u9700\u8981\u7d93\u904e\u4e00\u4e9b\u6b65\u9a5f\u4f86\u92ea\u6210\uff0c\u4f8b\u5982\u4f7f\u7528\u8005\u641c\u5c0b\uff1a\u5982\u4f55\u7f8e\u767d&#8211;&gt;\u9762\u819c&#8211;&gt;\u7f8e\u767d\u9762\u819c\u63a8\u85a6&#8211;&gt;xxx\u9762\u819c (\u67d0\u54c1\u724c)\u3002\u5982\u679c\u5728\u8ffd\u8e64\u6210\u6548\u6642\uff0c<strong>\u9078\u64c7\u6700\u7d42\u9ede\u64ca\u4f86\u770b\u6574\u9ad4\u5ee3\u544a\u6548\u679c\uff0c\u4fbf\u6703\u5ffd\u7565\u5176\u4ed6\u5b57\u8a5e\u7684\u91cd\u8981\u6027<\/strong>\uff0c\u53ef\u80fd\u5c0d\u5ee3\u544a\u6210\u6548\u6703\u6709\u932f\u8aa4\u7684\u8a55\u4f30\uff0c\u751a\u81f3\u8a8d\u70ba\u53ea\u6709\u54c1\u724c\u5b57\u6709\u6210\u6548\uff0c\u4f46\u5176\u5be6\u4f7f\u7528\u8005\u662f\u901a\u904e<strong>\u5c64\u5c64\u641c\u5c0b<\/strong>\u624d\u4f86\u5230\u54c1\u724c\u5b57\u7684\u3002<br \/>\n\u70ba\u4e86\u907f\u514d\u8aa4\u5224\u60c5\u5f62\uff0c\u6211\u5011\u901a\u5e38\u6703\u5e6b\u5ba2\u6236\u9078\u64c7\u300c<strong>\u6839\u64da\u6392\u540d<\/strong>\u300d\u3001\u300c<strong>\u6642\u9593\u8870\u9000<\/strong>\u300d\uff0c\u7576\u7136\u9084\u662f\u8981\u770b\u5ba2\u6236\u7522\u696d\u578b\u614b\u53ca\u6700\u91cd\u8981\u7684\u8f49\u63db\u9031\u671f\uff0c\u900f\u904e\u4e0d\u540c\u7684\u8f49\u63db\u6b78\u56e0\uff0c\u6211\u5011\u66f4\u80fd\u627e\u51fa\u9664\u4e86\u54c1\u724c\u5b57\u4ee5\u5916\u4e5f\u76f8\u7576\u91cd\u8981\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\u6211\u5011\u8209\u4f8b\u7684\u300c\u5982\u4f55\u7f8e\u767d\u300d\u5c31\u662f\u7b2c\u4e00\u6b21\u8207\u4f7f\u7528\u8005\u63a5\u89f8\u7684\u5b57\u8a5e\uff0c\u6c92\u6709\u7f8e\u597d\u7684\u7b2c\u4e00\u6b21\uff0c\u5c31\u6c92\u6709\u5f80\u5f8c\u7684\u6210\u719f\u679c\u5b50\u53ef\u4ee5\u6458\u00a0 (\u5b8c\u6210\u8f49\u63db)\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads%E6%AD%B8%E5%9B%A0%E6%A8%A1%E5%BC%8F%E6%9C%83%E9%9A%A8%E6%99%82%E4%BB%A3%E6%BD%AE%E6%B5%81%E8%80%8C%E6%94%B9%E8%AE%8A\"><\/span>Google Ads\u6b78\u56e0\u6a21\u5f0f\u6703\u96a8\u6642\u4ee3\u6f6e\u6d41\u800c\u6539\u8b8a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google \u5b98\u65b9\u6307\u51fa\uff1a\u300c\u6bcf\u5929\u6709 15% 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