{"id":14726,"date":"2019-10-15T11:04:39","date_gmt":"2019-10-15T03:04:39","guid":{"rendered":"https:\/\/www.awoo.com.tw\/blog\/?p=14726"},"modified":"2025-07-09T14:36:39","modified_gmt":"2025-07-09T06:36:39","slug":"optimize-google-my-business","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/","title":{"rendered":"\u6211\u7684\u5546\u5bb6\u7d93\u71df\u6559\u5b78\uff0c\u4e94\u500b\u5efa\u7acb\u6211\u7684\u5546\u5bb6\u4f60\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b"},"content":{"rendered":"<p>Google My Business \u6211\u7684\u5546\u5bb6\u8981\u5982\u4f55\u7d93\u71df\uff1f\u5546\u5bb6\u5730\u5716\u512a\u5316 (Map Engine Optimization) \u8981\u5982\u4f55\u505a\uff1f\u638c\u63e1\u54ea\u4e9b\u95dc\u9375\u624d\u80fd\u6700\u6709\u6548\u63d0\u5347\u5be6\u9ad4\u5546\u5bb6\u7684\u641c\u5c0b\u66dd\u5149\u5ea6\uff0c\u5e36\u4f86\u66f4\u591a\u7684\u9867\u5ba2\u3002<br \/>\n\u60f3\u77e5\u9053\u66f4\u591a\u5982\u4f55\u7d93\u71df\u6211\u7684\u5546\u5bb6\u3001\u671f\u671b\u5728 Google \u641c\u5c0b\u6216\u5730\u5716\u641c\u5c0b\u6709\u66f4\u597d\u7684\u6392\u540d\u8207\u66f4\u5927\u7684\u641c\u5c0b\u7d50\u679c\u9801\u7248\u4f4d\u55ce\uff1f\u9019\u7bc7\u6587\u7ae0\u6703\u4ecb\u7d39\u4e94\u500b\u6211\u7684\u5546\u5bb6\u7d93\u71df\u4f60\u4e00\u5b9a\u8981\u77e5\u9053\u7684\u91cd\u9ede\uff0c\u8b93\u66f4\u591a\u7684\u9867\u5ba2\u5feb\u901f\u627e\u5230\u4f60\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#%E7%B6%93%E7%87%9FGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E4%BA%94%E5%A4%A7%E9%87%8D%E9%BB%9E\" >\u7d93\u71dfGoogle\u6211\u7684\u5546\u5bb6\u4e94\u5927\u91cd\u9ede<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#1_%E6%8F%90%E4%BE%9B%E9%A1%A7%E5%AE%A2%E6%9C%80%E6%96%B0%E3%80%81%E6%9C%80%E6%BA%96%E7%A2%BA%E7%9A%84%E5%95%86%E5%AE%B6%E8%B3%87%E8%A8%8A\" >1. \u63d0\u4f9b\u9867\u5ba2\u6700\u65b0\u3001\u6700\u6e96\u78ba\u7684\u5546\u5bb6\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#2_%E5%A2%9E%E5%8A%A0%E9%A1%A7%E5%AE%A2%E8%A9%95%E8%AB%96\" >2. \u589e\u52a0\u9867\u5ba2\u8a55\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#3_%E5%82%B3%E9%80%81%E8%A8%8A%E6%81%AF%E8%88%87%E9%A1%A7%E5%AE%A2%E4%BA%A4%E8%AB%87\" >3. \u50b3\u9001\u8a0a\u606f\u8207\u9867\u5ba2\u4ea4\u8ac7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#4_%E7%99%BC%E5%B8%83%E5%95%86%E5%AE%B6%E7%8D%A8%E5%AE%B6%E5%84%AA%E6%83%A0%E8%A8%8A%E6%81%AF\" >4. \u767c\u5e03\u5546\u5bb6\u7368\u5bb6\u512a\u60e0\u8a0a\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#5_%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90%E8%A9%95%E4%BC%B0Google%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\" >5. \u6df1\u5165\u5206\u6790\u8a55\u4f30Google\u6211\u7684\u5546\u5bb6\u884c\u92b7\u6210\u6548<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/optimize-google-my-business\/#%E7%B6%93%E7%87%9FGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%9C%89%E5%8A%A9%E6%96%BC%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8BSEO\" >\u7d93\u71dfGoogle\u6211\u7684\u5546\u5bb6\u6709\u52a9\u65bc\u672c\u5730\u641c\u5c0bSEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%93%E7%87%9FGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E4%BA%94%E5%A4%A7%E9%87%8D%E9%BB%9E\"><\/span>\u7d93\u71dfGoogle\u6211\u7684\u5546\u5bb6\u4e94\u5927\u91cd\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%8F%90%E4%BE%9B%E9%A1%A7%E5%AE%A2%E6%9C%80%E6%96%B0%E3%80%81%E6%9C%80%E6%BA%96%E7%A2%BA%E7%9A%84%E5%95%86%E5%AE%B6%E8%B3%87%E8%A8%8A\"><\/span>1. \u63d0\u4f9b\u9867\u5ba2\u6700\u65b0\u3001\u6700\u6e96\u78ba\u7684\u5546\u5bb6\u8cc7\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u679c\u5e0c\u671b\u9867\u5ba2\u53ef\u4ee5\u5728 Google \u641c\u5c0b\u5230\u4f60\u7684\u5e97\u5bb6\uff0c\u57fa\u672c\u8cc7\u6599\u7d55\u5c0d\u4e0d\u80fd\u6709\u8aa4\uff0c\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u5546\u5bb6\u540d\u7a31<\/li>\n<li>\u5730\u5740<\/li>\n<li>\u96fb\u8a71\u865f\u78bc<\/li>\n<li>\u71df\u696d\u6642\u9593<\/li>\n<li>\u7db2\u7ad9<\/li>\n<li>\u5546\u5bb6\u8a0a\u606f (\u5546\u5bb6\u7c21\u77ed\u63cf\u8ff0)<\/li>\n<li>\u985e\u5225\u3001\u5c6c\u6027<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u4f7f\u7528\u300c\u5546\u5e97\u540d\u7a31\u300d\u6216\u300c\u5b9a\u4f4d\u529f\u80fd\u300d\u5c0b\u627e\u5546\u5bb6\u4f4d\u7f6e\uff0c\u78ba\u8a8d\u5730\u9ede\u5728\u54ea\u88e1\u3001\u71df\u696d\u6642\u9593\uff0c\u5c24\u5176\u662f\u71df\u696d\u6642\u9593\u8981\u5b9a\u671f\u53bb\u6aa2\u8996\uff0c\u5728 Google Map \u4e0a\u986f\u793a\u6b63\u5728\u71df\u696d\uff0c\u4f46\u5230\u5e97\u5bb6\u537b\u5927\u9580\u6df1\u9396\uff0c\u8b93\u9867\u5ba2\u767d\u8dd1\u4e00\u8d9f\uff0c\u9ed8\u9ed8\u5730\u5c0d\u5546\u5bb6\u54c1\u724c\u5927\u6263\u5206\u3002\u53e6\u5916\u88dc\u5145\u4e00\u9ede\uff0c<strong>\u5982\u679c\u5546\u5bb6\u672c\u8eab\u5df2\u7d93\u6709\u7db2\u7ad9\uff0c\u5546\u5bb6\u8cc7\u8a0a\u8207\u7db2\u7ad9\u8cc7\u8a0a\u8981\u4e00\u81f4<\/strong>\uff0c\u8cc7\u8a0a\u4e0d\u540c\u5c07\u53ef\u80fd\u5c0d\u641c\u5c0b\u6392\u540d\u7522\u751f\u8ca0\u9762\u5f71\u97ff\u3002\u5b8c\u6210\u57fa\u672c\u8cc7\u8a0a\u5f8c\uff0c\u9084\u6709\u5169\u500b\u91cd\u8981\u90e8\u5206\u9700\u8981\u5b8c\u6210\uff0c\u5206\u5225\u662f\u696d\u52d9\u985e\u5225\u548c\u516c\u53f8\u5c6c\u6027\uff1a<\/p>\n<ul>\n<li>\u696d\u52d9\u985e\u5225\uff0c\u662f<strong>\u5354\u52a9\u9867\u5ba2\u7cbe\u6e96\u5730\u627e\u51fa\u4ed6\u5011\u611f\u8208\u8da3\u7684\u670d\u52d9<\/strong>\uff0c\u5efa\u8b70\u9078\u64c7\u7528\u4f86\u8aaa\u660e\u6574\u9ad4\u6838\u5fc3\u696d\u52d9\u7684\u985e\u5225\u6642\uff0c\u628a\u63e1\u5be7\u5c11\u52ff\u591a\u7684\u539f\u5247\uff1b\u4e26\u4e14\u5118\u53ef\u80fd\u9078\u7528\u8db3\u4ee5\u4ee3\u8868\u60a8\u4e3b\u8981\u696d\u52d9\u7684\u7cbe\u78ba\u985e\u5225\u3002<\/li>\n<li>\u516c\u53f8\u5c6c\u6027\uff0c\u5247\u662f\u80fd\u5920\u5e6b\u52a9<strong>\u9867\u5ba2\u4e86\u89e3\u5e97\u5bb6\u63d0\u4f9b\u54ea\u4e9b\u7522\u54c1\/\u670d\u52d9<\/strong> (\u9910\u5ef3\u662f\u5426\u63d0\u4f9b\u505c\u8eca\u5834\u3001Wi-FI \u6216\u7121\u969c\u7919\u8a2d\u65bd)\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u6211\u7684\u5546\u5bb6\u52a0\u5165\u6b63\u78ba\u76f8\u95dc\u5c6c\u6027\u6709\u52a9\u65bc\u9867\u5ba2\u5728 Google \u627e\u5230\u4f60\u7684\u5546\u5bb6\u3002\u586b\u5beb\u696d\u52d9\u985e\u5225\u548c\u5c6c\u6027\u6642\uff0c\u5225\u5fd8\u4e86\u8003\u616e<a href=\"https:\/\/www.awoo.com.tw\/blog\/long-tail-keywords\/\">\u95dc\u9375\u5b57\u7b56\u7565<\/a>\u3002<\/li>\n<\/ul>\n<p>\u6b64\u5916\uff0c\u9700\u8981\u4e0a\u50b3\u5f15\u4eba\u6ce8\u76ee\u7684\u7167\u7247\u548c\u5f71\u7247\uff0c\u7576\u9867\u5ba2\u641c\u5c0b\u5230\u4f60\u7684\u5546\u5bb6\uff0c\u7b2c\u4e00\u773c\u6703\u6ce8\u610f\u5230\u7684\u662f\u5546\u5bb6\u7167\u7247\u3002<a href=\"https:\/\/synup.com\/blog\/8-awesome-things-can-google-business-profile\/\">Synup\u7814\u7a76\u767c\u73fe<\/a>\uff0c\u7167\u7247\u53ef\u4ee5\u63d0\u5347\u5169\u500d\u7684\u4fe1\u4efb\u611f\uff0c\u9ede\u64ca\u6b21\u6578\u589e\u52a0 35% \u4ee5\u4e0a\uff0c\u958b\u59cb\u4e0a\u50b3\u6709\u8cea\u611f\u3001\u597d\u770b\u7684\u7167\u7247\uff0c\u6216\u9f13\u52f5\u9867\u5ba2\u62ff\u8d77\u624b\u6a5f\u62cd\u7167\uff0c\u5206\u4eab\u5230\u6211\u7684\u5546\u5bb6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%A2%9E%E5%8A%A0%E9%A1%A7%E5%AE%A2%E8%A9%95%E8%AB%96\"><\/span>2. \u589e\u52a0\u9867\u5ba2\u8a55\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google \u6c7a\u5b9a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-business-optimization\/#Google-5\">\u672c\u5730\u641c\u5c0b\u6392\u540d<\/a>\u5176\u4e00\u4e3b\u8981\u7684\u4f9d\u64da\u70ba\u540d\u6c23\uff0c<strong>\u8d8a\u591a\u8a55\u8ad6\u7684\u6b21\u6578\u6709\u52a9\u65bc\u6392\u540d\u8207\u88ab\u641c\u5c0b\u7684\u6b21\u6578<\/strong>\uff0c\u800c\u597d\u8a55\u5e36\u52d5\u92b7\u552e\uff0c\u8d8a\u591a\u7684\u597d\u8a55\u5e36\u4f86\u71df\u696d\u984d\u3002\u64da\u7d71\u8a08\uff0c<strong>\u6709 90% \u7684\u9867\u5ba2\u6703\u8cfc\u7269\u524d\u6703\u5148\u4e0a\u7db2\u67e5\u770b\u8a55\u50f9<\/strong>\uff0c\u4e0d\u904e\u8981\u5982\u4f55\u589e\u52a0\u9867\u5ba2\u8a55\u8ad6\u5462\uff1f<br \/>\n\u7b54\u6848\u5c31\u662f\u300c<strong>\u8a98\u56e0<\/strong>\u300d\u8207\u300c<strong>\u5f15\u5c0e<\/strong>\u300d\u3002\u9867\u5ba2\u4f7f\u7528\u7522\u54c1\/\u670d\u52d9\u5f8c\uff0c\u900f\u904e\u512a\u60e0\u3001\u5c0f\u79ae\u7269\u6216\u5c0f\u6d3b\u52d5\uff0c\u8b93\u9867\u5ba2\u81f3\u6211\u7684\u5546\u5bb6\u8a55\u8ad6\uff0c\u6216\u904b\u7528 line@ \u5206\u4eab\u7d66\u9867\u5ba2\u9032\u884c\u8a55\u8ad6\u3002\u7576\u9867\u5ba2\u767c\u4f48\u8a55\u8ad6\uff0c\u5225\u5fd8\u4e86\u71b1\u60c5\u5730\u56de\u8986\u4ed6\u5011\u3002<\/p>\n<h4>\u5982\u4f55\u53d6\u5f97\u6211\u7684\u5546\u5bb6\u9023\u7d50<\/h4>\n<ol>\n<li>\u9996\u5148\u5230 Google Map \u641c\u5c0b\u300c\u516c\u53f8\u540d\u7a31\u300d<\/li>\n<li>\u9ede\u64ca\u5206\u4eab<\/li>\n<li>\u8907\u88fd\u5546\u5bb6\u9023\u7d50<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-14732 size-large aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%A6%82%E4%BD%95%E5%8F%96%E5%BE%97%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E9%80%A3%E7%B5%90.png\" alt=\"\u5982\u4f55\u53d6\u5f97\u6211\u7684\u5546\u5bb6\u9023\u7d50\" width=\"800\" height=\"462\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E5%82%B3%E9%80%81%E8%A8%8A%E6%81%AF%E8%88%87%E9%A1%A7%E5%AE%A2%E4%BA%A4%E8%AB%87\"><\/span>3. \u50b3\u9001\u8a0a\u606f\u8207\u9867\u5ba2\u4ea4\u8ac7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u9867\u5ba2\u5728\u7db2\u8def\u4e0a\u627e\u4e0d\u5230\u60f3\u77e5\u9053\u7684\u8cc7\u8a0a\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u76f4\u63a5\u806f\u7e6b\u4f60\uff0c\u4f8b\u5982\u9910\u5ef3\u662f\u5426\u6709\u9084\u6709\u7a7a\u4f4d\uff1f\u662f\u5426\u53ef\u651c\u5e36\u5bf5\u7269\u9032\u5165\uff1f\u4f8b\u5982\u6253\u96fb\u8a71\u3001\u50b3\u9001\u8a0a\u606f\u7b49\uff0c\u4e5f\u56e0\u6b64\u56de\u8986\u8a0a\u606f\u4fbf\u662f\u91cd\u8981\u7684\u6578\u4f4d\u884c\u92b7\u74b0\u7bc0\uff0c\u5373\u6642\u56de\u7b54\u9867\u5ba2\u7684\u554f\u984c\uff0c\u80fd\u8b93\u589e\u52a0\u9867\u5ba2\u7684\u53c3\u8207\u5ea6\u4e26\u5b8c\u6210\u8cfc\u7269\u3002Google \u63a8\u51fa\u7684\u300c\u50b3\u9001\u8a0a\u606f\u300d\u7684\u529f\u80fd\uff0c\u8b93\u5546\u5bb6\u53ef\u4ee5\u4e00\u5c0d\u4e00\u5730\u8207\u9867\u5ba2\u4ea4\u8ac7\uff0c\u5feb\u901f\u56de\u8986\u554f\u984c\uff0c\u63d0\u5347\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u3002\u4e0d\u904e\u6b64\u529f\u80fd\u9700\u8981\u4e0b\u8f09 App \u624d\u53ef\u4ee5\u4f7f\u7528\u3002<\/p>\n<h4>\u4e0b\u8f09\u6211\u7684\u5546\u5bb6 App<\/h4>\n<ul>\n<li><a href=\"https:\/\/business.google.com\/playstore\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play \u5b89\u88dd<\/a><\/li>\n<li><a href=\"https:\/\/business.google.com\/appstore\" target=\"_blank\" rel=\"noopener noreferrer\">App Store \u5b89\u88dd<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E7%99%BC%E5%B8%83%E5%95%86%E5%AE%B6%E7%8D%A8%E5%AE%B6%E5%84%AA%E6%83%A0%E8%A8%8A%E6%81%AF\"><\/span>4. \u767c\u5e03\u5546\u5bb6\u7368\u5bb6\u512a\u60e0\u8a0a\u606f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f7f\u7528\u6211\u7684\u5546\u5bb6\u300c\u8cbc\u6587\u300d\u529f\u80fd\uff0c\u5438\u5f15\u9867\u5ba2\u5e38\u5e38\u4e0a\u9580\uff0c\u5206\u4eab\u6700\u65b0\u5546\u5bb6\u8a0a\u606f\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u6d3b\u52d5\uff1a\u4f8b\u5982 99 \u8cfc\u7269\u7bc0\u3001\u96d9 11 \u8cfc\u7269\u7bc0<\/li>\n<li>\u512a\u60e0\/\u7279\u50f9\uff1a\u4f8b\u5982\u7279\u8ce3\u6703\u548c\u9650\u6642\u512a\u60e0<\/li>\n<li>\u7522\u54c1\u6700\u65b0\u6d88\u606f\uff1a\u4f8b\u5982\u65b0\u7cfb\u5217\u79cb\u51ac\u670d\u88dd\u8207\u7522\u54c1\u7167\u7247<\/li>\n<li>\u516c\u544a\uff1a\u4f8b\u5982\u300c\u4e2d\u79cb\u9023\u5047\u6b63\u5e38\u71df\u696d\u300d\u6216\u300c\u71df\u696d\u6642\u9593\u7570\u52d5\u300d<\/li>\n<\/ul>\n<p>\u50cf\u897f\u96c5\u5716\u6c34\u624b\u904b\u7528 GIF \u52d5\u614b\u5716\u5ba3\u50b3\u4ed6\u5011\u7684\u7403\u968a\u7684\u6700\u65b0\u8a0a\u606f\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-14733 size-full aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A5%BF%E9%9B%85%E5%9C%96%E6%B0%B4%E6%89%8B%E9%9A%8A.jpg\" alt=\"\u897f\u96c5\u5716\u6c34\u624b\u968a \u6211\u7684\u5546\u5bb6\" width=\"461\" height=\"800\" \/><br \/>\n\u6211\u7684\u5546\u5bb6\u8cbc\u6587\u53ef\u4ee5\u52a0\u5165\u6587\u5b57\u3001\u5716\u7247\u3001GIF \u4ee5\u53ca CTAs (Call to action)\uff0c\u5f15\u5c0e\u9867\u5ba2\u5b8c\u6210\u8f49\u63db\uff0c\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u9810\u8a02<\/li>\n<li>\u7dda\u4e0a\u8a02\u8cfc<\/li>\n<li>\u8cfc\u8cb7<\/li>\n<li>\u66b8\u89e3\u8a73\u60c5<\/li>\n<li>\u8a3b\u518a<\/li>\n<li>\u7acb\u5373\u81f4\u96fb<\/li>\n<\/ul>\n<h4>\u88fd\u4f5c Google \u8cbc\u6587\u9700\u8981\u6ce8\u610f\u56db\u500b\u8981\u9ede<\/h4>\n<ul>\n<li>Google \u8cbc\u6587\u6700\u591a 300 \u5b57\u7b26\uff0c\u5728\u884c\u52d5\u88dd\u7f6e\u6703\u5168\u90e8\u986f\u793a\uff0c\u4f46\u5982\u679c\u4f7f\u7528 CTA \u6309\u9215\uff0c\u684c\u6a5f\u548c\u884c\u52d5\u88dd\u7f6e\u53ea\u6703\u986f\u793a 60 &#8211; 70 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4efb\u4f55\u7684\u884c\u92b7\u7b56\u7565\u90fd\u8981\u53bb\u8a55\u4f30\u6210\u6548\uff0c\u800c\u6211\u7684\u5546\u5bb6\u300c<strong>\u6df1\u5165\u5206\u6790<\/strong>\u300d\u53ef\u4ee5\u544a\u8a34\u4f60\uff0c\u6211\u7684\u5546\u5bb6\u6210\u6548\u7684\u597d\u8207\u58de\uff1a<\/p>\n<ul>\n<li>\u9867\u5ba2\u5982\u4f55\u641c\u5c0b\u5230\u5546\u5bb6 (\u76f4\u63a5\u6216\u641c\u5c0b)<\/li>\n<li>\u54ea\u4e9b\u641c\u5c0b\u5b57\u8b93\u9867\u5ba2\u627e\u5230\u4f60\u7684\u5546\u5bb6 (Google\u641c\u5c0b\u6216Google\u5730\u5716)<\/li>\n<li>\u9867\u5ba2\u900f\u904e\u54ea\u9805Google\u670d\u52d9\u770b\u5230\u4f60\u7684\u5546\u5bb6\u8cc7\u8a0a<\/li>\n<li>\u9867\u5ba2\u5728\u5546\u5bb6\u8cc7\u8a0a\u6700\u5e38\u63a1\u53d6\u7684\u52d5\u4f5c (\u9020\u8a2a\u7db2\u7ad9\u3001\u67e5\u8a62\u8def\u7dda\u3001\u6253\u96fb\u8a71)<\/li>\n<li>\u9867\u5ba2\u6240\u5728\u5340\u57df<\/li>\n<li>\u9867\u5ba2\u901a\u8a71\u9867\u5ba2\u901a\u8a71\u6642\u9593\u8207\u983b\u7387<\/li>\n<\/ul>\n<p>\u9996\u5148\uff0c\u4e86\u89e3\u9867\u5ba2\u5982\u4f55\u641c\u5c0b\u5230\u5546\u5bb6\uff0c\u53ef\u4ee5\u77e5\u9053\u54c1\u724c\u662f\u5426\u5df2\u6709\u4e00\u5b9a\u7684\u77e5\u540d\u5ea6 (\u76f4\u63a5\u641c\u5c0b)\uff0c\u6216\u662f\u900f\u904e\u641c\u5c0b\u985e\u5225\u3001\u7522\u54c1\u6216\u670d\u52d9\u627e\u5230\u4f60\u5546\u5bb6\u8cc7\u8a0a\u7684\u9867\u5ba2 (\u63a2\u7d22)\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-14737 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%901.png\" alt=\"\u6211\u7684\u5546\u5bb6\u6df1\u5165\u5206\u6790\" width=\"865\" height=\"432\" \/><br \/>\n\u63a5\u8457\u66b8\u89e3\u4ed6\u5011\u5c0b\u627e\u4f60\u7684\u54c1\u724c\u5546\u5bb6\u8981\u505a\u4ec0\u9ebc\u3002\u4ed6\u5011\u6b63\u5728\u700f\u89bd\u7db2\u7ad9\u55ce\uff1f\u6b63\u5728\u67e5\u8a62\u8def\u7dda\uff1f\u9084\u662f\u64a5\u6253\u96fb\u8a71\u6216\u50b3\u9001\u8a0a\u606f\u3002Google \u6211\u7684\u5546\u5bb6\u300c\u6df1\u5165\u5206\u6790\u300d\u53ef\u4ee5\u8ffd\u8e64\u6d88\u8cbb\u8005\u7684\u64cd\u4f5c (\u5c0f\u6280\u5de7\uff1a\u6211\u7684\u5546\u5bb6\u6240\u6709\u9023\u7d50\u53ef\u4ee5\u8a2d\u7f6eUTM\u8ffd\u7e31\u6210\u6548\uff0c\u65bc<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics\/\">Google Analytics<\/a>\u8a55\u4f30\u8cbc\u6587\u6210\u6548\uff0c\u5c07\u53ef\u4ee5\u77e5\u9053\u54ea\u4e9b\u5167\u5bb9\u5c0d\u4f60\u7684\u6d88\u8cbb\u8005\u662f\u6709\u50f9\u503c\u7684\u3002)<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-14738 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%902.png\" alt=\"\u6211\u7684\u5546\u5bb6\u6df1\u5165\u5206\u6790\" width=\"869\" height=\"417\" \/><br \/>\n\u53e6\u5916\uff0c\u9084\u53ef\u4ee5\u6839\u64da\u7af6\u722d\u5c0d\u624b\u767c\u5e03\u7684\u5167\u5bb9\u9032\u884c\u6bd4\u8f03\uff0c\u6d88\u8cbb\u8005\u700f\u89bd\u4f60\u7684\u5546\u5bb6\u76f8\u7247\u8207\u5176\u4ed6\u5546\u5bb6\u7684\u76f8\u7247\u700f\u89bd\u6b21\u6578\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-14739 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%903.png\" alt=\"\u6211\u7684\u5546\u5bb6\u6df1\u5165\u5206\u6790\" width=\"872\" height=\"374\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%93%E7%87%9FGoogle%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%9C%89%E5%8A%A9%E6%96%BC%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8BSEO\"><\/span>\u7d93\u71dfGoogle\u6211\u7684\u5546\u5bb6\u6709\u52a9\u65bc\u672c\u5730\u641c\u5c0bSEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9867\u5ba2\u6703\u900f\u904e\u4e0d\u540c\u7684\u65b9\u5f0f\u627e\u5230\u4f60\u7684\u5546\u5bb6\uff0c\u800c\u6211\u7684\u5546\u5bb6\u5c31\u662f\u5176\u4e2d\u4e00\u7a2e\u65b9\u5f0f\uff0c\u800c\u8fd1\u671f Google \u6b63\u628a\u91cd\u5fc3\u653e\u5728\u672c\u5730\u641c\u5c0b\uff0c\u6d88\u8cbb\u8005\u66f4\u5bb9\u6613\u5728 Google \u641c\u5c0b\u548c Google \u5730\u5716\u627e\u5230\u5546\u5bb6\uff0c\u5c07\u91cd\u8981\u7684\u670d\u52d9\u3001\u7522\u54c1\u8cc7\u8a0a\u5448\u73fe\u51fa\u4f86\u3002\u7d93\u71df\u6211\u7684\u5546\u5bb6\u4e5f\u6709\u52a9\u65bc\u672c\u5730\u641c\u5c0b SEO\uff0c\u5c24\u5176\u662f\u8a55\u8ad6\u8207\u8cbc\u6587\u589e\u9032\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u7acb\u523b\u958b\u59cb\u555f\u52d5\u6211\u7684\u5546\u5bb6\uff0c\u5438\u5f15\u9867\u5ba2\u4e0a\u9580\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google My Business \u6211\u7684\u5546\u5bb6\u8981\u5982\u4f55\u7d93\u71df\uff1f\u5546\u5bb6\u5730\u5716\u512a\u5316 (Map Engine Optimiz [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,436],"tags":[],"class_list":["post-14726","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-advanced"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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