{"id":14872,"date":"2019-09-27T15:06:06","date_gmt":"2019-09-27T07:06:06","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=14872"},"modified":"2023-12-28T17:13:22","modified_gmt":"2023-12-28T09:13:22","slug":"2019-marketing-forum","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-marketing-forum\/","title":{"rendered":"2019\u884c\u92b7\u8de8\u754c\u9032\u5316\u8ad6\u5167\u5bb9\u76f4\u64ca\uff01\u5b8c\u6574\u6536\u9304\u4e03\u4f4d\u8b1b\u5e2b\u7cbe\u83ef"},"content":{"rendered":"<p><span style=\"font-weight: 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-marketing-forum\/#%E5%B0%8D%E8%A9%B1%E5%BC%8F%E6%9C%8D%E5%8B%99%E5%A6%82%E4%BD%95%E8%AE%93%E6%BA%9D%E9%80%9A%E9%AB%94%E9%A9%97%E5%86%8D%E5%8D%87%E7%B4%9A%EF%BC%9F%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%E5%88%A9%E5%99%A8Chatbot\" >\u5c0d\u8a71\u5f0f\u670d\u52d9\u5982\u4f55\u8b93\u6e9d\u901a\u9ad4\u9a57\u518d\u5347\u7d1a\uff1f\u7cbe\u6e96\u884c\u92b7\u5229\u5668Chatbot<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E6%95%B8%E6%93%9A%E5%88%B0%E8%A1%8C%E9%8A%B7%E6%B4%9E%E5%AF%9F_%E6%A9%9F%E5%99%A8%E5%AD%B8%E7%BF%92%E5%9C%A8%E8%A1%8C%E9%8A%B7%E4%B8%8A%E6%9C%89%E5%93%AA%E4%BA%9B%E6%A9%9F%E6%9C%83%E9%BB%9E%EF%BC%9F\"><\/span><b>\u5f9e\u6578\u64da\u5230\u884c\u92b7\u6d1e\u5bdf \u6a5f\u5668\u5b78\u7fd2\u5728\u884c\u92b7\u4e0a\u6709\u54ea\u4e9b\u6a5f\u6703\u9ede\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e00\u4f4d\u8b1b\u8005\u70ba Google \u53f0\u7063\u884c\u92b7\u526f\u7e3d\u7d93\u7406\u5229\u555f\u6b63\uff0c\u5229\u555f\u6b63\u5f9e\u6578\u64da\u89d2\u5ea6\u51fa\u767c\uff0c\u8ac7\u5230\u9664\u4e86Big data\u3001Analytics \u5916\uff0c\u6a5f\u5668\u5b78\u7fd2 (Machine Learning) \u4e5f\u80fd\u5e6b\u52a9\u505a\u51fa\u66f4\u597d\u7684\u884c\u92b7\u670d\u52d9\uff0c\u5176\u4e2d\u6709\u4e09\u5927\u6f5b\u529b\u9ede\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u63d0\u4f9b\u66f4\u597d\u670d\u52d9<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Ocado \u662f\u5168\u7403\u6700\u5927\u7dda\u4e0a\u8d85\u5e02\uff0c\u8b93\u9867\u5ba2\u5728\u4f7f\u7528\u5ba2\u670d\u670d\u52d9\u6642\u80fd\u900f\u904e\u8a9e\u610f\u8fa8\u8b58\uff0c\u8b58\u5225\u554f\u984c\u7684\u6025\u8feb\u6027\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u9054\u7f8e\u6a02\u5728\u9810\u5b9a\u62ab\u85a9\u7684\u6d41\u7a0b\u4e0a\u505a\u51fa\u5275\u65b0\uff0c\u76ee\u524d\u9054\u7f8e\u6a02\u6709 15 \u7a2e\u65b9\u5f0f\u9810\u5b9a\u62ab\u85a9\uff0c\u4e26\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u5206\u914d\u8a02\u55ae\u81f3\u8ddd\u96e2\u9867\u5ba2\u6700\u8fd1\u7684\u5be6\u9ad4\u5e97\u5bb6\uff0c\u78ba\u4fdd\u62ab\u85a9\u7684\u65b0\u9bae\u5ea6\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u7f8e\u570b\u90f5\u653f\u5247\u900f\u904e\u8a9e\u97f3\u8fa8\u8b58\u8207\u6a5f\u5668\u5b78\u7fd2\uff0c\u63a8\u51fa voice stamp &amp; smart blue box \u7684\u7522\u54c1\u670d\u52d9\uff0c\u89e3\u6c7a\u50b3\u7d71\u90f5\u653f\u8017\u6642\u8017\u4eba\u529b\u7684\u554f\u984c\uff0c\u76ee\u524d\u5df2\u70ba\u7f8e\u570b\u90f5\u653f\u7701\u4e0b1.5\u5104\u7f8e\u91d1\uff0c\u5728\u672a\u4f86\u5c07\u64f4\u5927\u6b64\u670d\u52d9\u81f3\u5168\u7f8e\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7cbe\u6e96\u884c\u92b7<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">G Suite \u5728\u4e00\u958b\u59cb\u63a8\u51fa\u670d\u52d9\u6642\uff0c\u4e5f\u5229\u7528\u6578\u4f4d\u5ee3\u544a\u4f86\u63a8\u5ee3\u670d\u52d9\uff0c\u50b3\u7d71\u4e0b\u5ee3\u544a\u9700\u8981\u7d04 45 \u5929\u6642\u9593\u4f86\u8dd1\u8cc7\u6599\uff0c\u4e0d\u904e\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\uff0c\u5224\u65b7\u7528\u6236\u5728\u700f\u89bd\u7db2\u7ad9\u884c\u70ba\u662f\u5426\u70ba\u4ed8\u8cbb\u9ad8\u6f5b\u529b\u6703\u54e1\uff0c\u5c07\u539f\u672c 45 \u5929\u7e2e\u77ed\u81f3 2 \u5929\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">\u66f4\u6df1\u5c64\u7684\u9867\u5ba2\u4e92\u52d5<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">BMW \u85c9\u7531 AR showroom \u7684\u65b9\u5f0f\uff0c\u8b93\u9867\u5ba2\u53ef\u4ee5\u5f9e\u4efb\u4f55\u89d2\u5ea6\u770b\u5230BMW\u8eca\u6b3e\u7684\u7d30\u7bc0\uff0c\u9032\u800c\u63d0\u9ad8\u5c0d BMW \u7684\u8208\u8da3\u3002(<a href=\"https:\/\/www.youtube.com\/watch?v=4WYuO7-6Gn0\">\u5f71\u7247\u9023\u7d50<\/a><\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u7f8e\u570b\u50a2\u4ff1\u96f6\u552e\u516c\u53f8 Lowe\u2019s \u5247\u900f\u904e in-store navigation\uff0c\u8b93\u9867\u5ba2\u9032\u5e97\u6d88\u8cbb\u6642\uff0c\u7528 app \u986f\u793a\u66f4\u591a\u7522\u54c1\u8cc7\u8a0a\uff0c\u63d0\u5347\u9867\u5ba2\u7684\u901b\u5e97\u9ad4\u9a57\u3002 (<a href=\"https:\/\/www.youtube.com\/watch?v=KAQ0y19uEYo\">\u5f71\u7247\u9023\u7d50<\/a>)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Disney \u5247\u5229\u7528\u8fa8\u8b58\u95dc\u9375\u5b57\u7684\u65b9\u5f0f\uff0c\u555f\u52d5\u76f8\u95dc\u97f3\u6548\uff0c\u8b93\u6709\u8072\u66f8\u8b8a\u5f97\u66f4\u751f\u52d5\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5229\u555f\u6b63\u4e5f\u63d0\u5230\uff0c\u82e5\u662f\u8981\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u4f86\u512a\u5316\u884c\u92b7\u6d41\u7a0b\uff0c\u8cc7\u6599\u5eab\u6578\u76ee\u7576\u7136\u662f\u6108\u591a\u6108\u597d\uff0c\u66f4\u80fd\u7cbe\u6e96\u5224\u5225\uff0c\u6b64\u5916\u672a\u4f86 Google \u4e5f\u5c07\u63a8\u51fa\u4e00\u7cfb\u5217\u6a5f\u5668\u5b78\u7fd2\u7684\u6578\u4f4d\u8ab2\u7a0b\uff0c\u63d0\u4f9b\u6240\u6709\u5c0d\u6a5f\u5668\u5b78\u7fd2\u6709\u8208\u8da3\u7684\u884c\u92b7\u4eba\u624d\u5b78\u7fd2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E5%92%8C%E9%8A%B7%E5%94%AE%E8%83%BD%E5%85%BC%E9%A1%A7%E5%97%8E%EF%BC%9F%E6%89%93%E7%A0%B4CPA%E8%BF%B7%E6%80%9D%E5%89%B5%E9%80%A0%E5%93%81%E7%89%8C%E5%95%86%E6%A9%9F\"><\/span><b>\u54c1\u724c\u548c\u92b7\u552e\u80fd\u517c\u9867\u55ce\uff1f\u6253\u7834CPA\u8ff7\u601d\u5275\u9020\u54c1\u724c\u5546\u6a5f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPA \u5f80\u5f80\u662f\u6578\u4f4d\u884c\u92b7\u4f5c\u70ba KPI \u7684\u91cd\u8981\u6307\u6a19\uff0c\u7136\u800c TVBS \u57f7\u884c\u526f\u7e3d\u7d93\u7406\u5289\u6587\u786f\u63d0\u5230\uff1a\u96d6\u7136 CPA \u80fd\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u300c\u8868\u73fe\u300d\uff0c\u4f46\u5c0d\u516c\u53f8\u66f4\u91cd\u8981\u7684\u9084\u662f\u300c\u696d\u7e3e\u300d\u2014\u2014<\/span><b>\u70ba\u516c\u53f8\u5e36\u4f86\u591a\u5c11\u92b7\u552e<\/b><span style=\"font-weight: 400;\">\u3002\u60f3\u8981\u8b93\u751f\u610f\u6108\u505a\u6108\u5927\uff0c<strong>\u9664\u4e86 CPA \u5916\u66f4\u9700\u8981\u7d50\u5408\u5275\u610f\u3001\u54c1\u724c\u8207\u79d1\u6280\uff0c\u4f86\u70ba\u516c\u53f8\u627e\u5230\u65b0\u751f\u610f\u3002<\/strong>\u95dc\u9375\u5728\u65bc\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5982\u4f55\u5438\u5f15\u9867\u5ba2\u3001\u9054\u5230\u805a\u773e\u7684\u6548\u679c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7d50\u5408\u5728\u5730\u9700\u6c42\uff0c\u89e3\u6c7a\u9867\u5ba2\u75db\u9ede<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u61c9\u7528\u73fe\u4ee3\u79d1\u6280\u3001\u63a8\u51fa\u6709\u8da3\u884c\u92b7\u6d3b\u52d5<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5728\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u6975\u5177\u5206\u6563\u7684\u60c5\u6cc1\u4e0b\uff0c\u54c1\u724c\u4ecd\u8981\u7528\u5fc3\u7d93\u71df\u81ea\u5df1\u7684\u5167\u5bb9\uff0c\u5c08\u6ce8\u5728\u9867\u5ba2\u9700\u6c42\uff0c\u8b93\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7522\u751f\u8a8d\u540c\uff0c\u624d\u80fd\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u6700\u611b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E7%AB%B6%E7%A4%BE%E7%BE%A4%E8%AE%8A%E9%BB%83%E9%87%91%EF%BC%81WirForce%E5%A6%82%E4%BD%95%E6%89%93%E9%80%A0%E5%8F%B0%E7%81%A3%E9%9B%BB%E7%AB%B6%E7%94%9F%E6%85%8B%E5%9C%88\"><\/span><b>\u96fb\u7af6\u793e\u7fa4\u8b8a\u9ec3\u91d1\uff01WirForce\u5982\u4f55\u6253\u9020\u53f0\u7063\u96fb\u7af6\u751f\u614b\u5708<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5df2\u9023\u7e8c\u8209\u8fa6\u4e94\u5e74\u7684 WirForce \u662f\u5168\u53f0\u6700\u5927\u7684\u96fb\u7af6\u7dda\u4e0b\u6d3e\u5c0d\uff0c4Gamers \u5275\u8fa6\u4eba\u9ec3\u667a\u4ec1\u63d0\u5230\uff0cWirFoce \u6210\u529f\u79d8\u8a23\u5728\u65bc\u300c\u6545\u4e8b\u6027\u300d\uff0c\u85c9\u7531\u6545\u4e8b\u4e3b\u984c\u7684\u767c\u63ee\uff0c\u4e0d\u65b7\u512a\u5316\u6bcf\u5e74\u53c3\u8207\u8005\u7684\u4e92\u52d5\u9ad4\u9a57\u8207\u505c\u7559\u6642\u9593\uff0c\u8b93\u53c3\u8207\u8005\u5c0d WirForce \u7522\u751f\u8a8d\u540c\uff0c\u9032\u800c\u611b\u4e0a WirForce \u54c1\u724c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u9ec3\u667a\u4ec1\u4e5f\u5206\u4eab\u5230<strong>\u53c3\u8207 WirForce \u4e94\u5927\u8981\u7d20\uff0c\u5305\u542b KOL\u3001\u6838\u5fc3\u73a9\u5bb6\u3001\u4e00\u822c\u89c0\u773e\u3001\u9031\u908a\u5546\u54c1\u548c\u6d3b\u52d5\u5167\u5bb9<\/strong>\uff0c\u900f\u904e\u6eff\u8db3\u4e0d\u540c\u9700\u6c42\u7684\u53c3\u8207\u8005\uff0c\u8b93 WirForce \u5728\u6bcf\u5e74\u90fd\u80fd\u5920\u6210\u529f\u64f4\u5927\u898f\u6a21\uff0c\u6210\u529f\u5438\u5f15\u96fb\u7af6\u73a9\u5bb6\u8207\u975e\u96fb\u7af6\u73a9\u5bb6\u7684\u6ce8\u610f\u529b\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u300cWirForce \u5275\u9020\u4e86\u300e\u74b0\u5883\u300f\u8b93\u53c3\u8207\u8005\u5275\u9020\u5167\u5bb9\uff0c\u5efa\u7acb\u5c6c\u65bc\u81ea\u6211\u7684\u4e16\u754c\u89c0\uff0c\u300d\u9ec3\u667a\u4ec1\u8aaa\u3002\u300c\u4fbf\u80fd\u8b93\u6545\u4e8b\u8f49\u63db\u6210\u5546\u54c1\uff0c\u8b93\u53c3\u8207\u8005\u5e36\u8d70\u3002\u300d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B2%88%E6%B5%B8%E5%BC%8F%E9%AB%94%E9%A9%97%E7%82%BA%E8%A7%80%E7%9C%BE%E5%B8%B6%E4%BE%86%E6%96%B0%E7%9A%84%E4%BA%92%E5%8B%95%E7%A7%91%E6%8A%80%E9%A5%97%E5%AE%B4\"><\/span><b>\u6c88\u6d78\u5f0f\u9ad4\u9a57\u70ba\u89c0\u773e\u5e36\u4f86\u65b0\u7684\u4e92\u52d5\u79d1\u6280\u9957\u5bb4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u79d1\u6280\u8f09\u9ad4\u8207\u958b\u767c\u5de5\u5177\u7684\u9032\u6b65\uff0c\u6c88\u6d78\u5f0f\u9ad4\u9a57\u6108\u53d7\u5230\u4eba\u5011\u6ce8\u610f\uff0c\u6d88\u8cbb\u8005\u4e5f\u6703\u770b\u5230\u66f4\u591a\u76f8\u95dc\u7684\u61c9\u7528\u6848\u4f8b\uff0c\u53c1\u5f0f\u5275\u610f\u7e3d\u76e3\u66fe\u7152\u5091\u63d0\u5230\uff0c\u73fe\u5728\u6108\u4f86\u6108\u591a\u54c1\u724c\u4e0d\u53ea\u662f\u8ce3\u7522\u54c1\uff0c\u66f4\u591a\u7684\u662f\u50b3\u905e\u300c\u54c1\u724c\u50f9\u503c\u300d\uff0c\u800c\u900f\u904e\u6c88\u6d78\u5f0f\u9ad4\u9a57\uff0c\u6d88\u8cbb\u8005\u80fd\u5f9e\u4e92\u52d5\u4e2d\u52a0\u6df1\u5c0d\u54c1\u724c\u5370\u8c61\uff0c\u5982\u6d77\u5c3c\u6839\u6642\u7a7a\u65c5\u4eba\u7b49\u3002\u4e0b\u5716\u70ba\u53c1\u5f0f\u5275\u610f\u7684\u4f5c\u54c1\u4e4b\u4e00\uff1a\u91d1\u66f230\u9127\u7d2b\u68cb\u6c88\u6d78\u5f0f\u9ad4\u9a57\u3002<\/span><br \/>\n<div id=\"attachment_14876\" style=\"width: 769px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14876\" class=\"wp-image-14876\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/09\/lazer_009-300x169.jpg\" alt=\"\" width=\"759\" height=\"428\" \/><p id=\"caption-attachment-14876\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a\u53c1\u5f0f\u5275\u610f\u5b98\u7db2<\/p><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E5%BF%83%E6%B3%95%EF%BC%9A%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E5%AF%B5%E7%B2%89%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span><b>\u6703\u54e1\u7d93\u71df\u5fc3\u6cd5\uff1a\u5982\u4f55\u505a\u597d\u5bf5\u7c89\u884c\u92b7\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u64c1\u6709\u5168\u53f0\u6700\u591a\u97f3\u6a02\u5167\u5bb9\u7684 KKBOX\uff0c\u65d7\u4e0b\u4e0d\u53ea\u6709\u97f3\u6a02\u670d\u52d9\uff0c\u4e5f\u6709\u5f71\u97f3\u3001\u5a1b\u6a02\u6d3b\u52d5\u3001\u9031\u908a\u5546\u54c1\u7b49\u670d\u52d9\u3002KKBOX \u884c\u92b7\u66a8\u5167\u5bb9\u7b56\u7565\u4e2d\u5fc3\u526f\u7e3d\u7d93\u7406\u7c21\u6021\u840d\u8868\u793a\uff1a\u505a\u597d\u6703\u54e1\u7d93\u71df\u7684\u95dc\u9375\uff0c\u5728\u65bc\u300c\u4ee5\u6578\u64da\u70ba\u57fa\u790e\u7684\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u300d\uff0c\u5f9e\u7528\u6236\u6578\u64da\u4f86\u77ad\u89e3\u7528\u6236\u884c\u70ba\uff0c\u9032\u800c\u7d66\u4e88\u9069\u5408\u7528\u6236\u7684\u8cc7\u8a0a\u8207\u7522\u54c1\uff0c\u6d41\u7a0b\u5982\u4e0b\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5efa\u7acb\u6578\u64da\uff1a\u900f\u904e\u591a\u7dad\u5ea6\u5206\u6790\uff0c\u9032\u884c\u7528\u6236\u5206\u7fa4 \u2192 <strong>\u77ad\u89e3\u4ed6<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7528\u6236\u5206\u7fa4\uff1a\u627e\u51fa\u65cf\u7fa4\u5171\u901a\u6027 \u2192 <strong>\u7d66\u4ed6\u6700\u9700\u8981<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8a2d\u8a08\u7522\u54c1\uff1a\u6839\u64da\u7528\u6236\u4f7f\u7528\u884c\u70ba\uff0c\u63a8\u51fa\u66f4\u5168\u65b9\u4f4d\u7522\u54c1 \u2192 <strong>\u7d66\u4ed6\u5f88\u60f3\u8981\u7684\u00a0<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7cbe\u6e96\u6e9d\u901a\uff1a\u5c08\u5c6c\u6703\u54e1\u7368\u5bb6\u9ad4\u9a57\uff0c\u8b93\u6703\u54e1\u514d\u8cbb\u5e6b\u4f60\u884c\u92b7 \u2192 <strong>\u9084\u6709\u80fd\u70ab\u8000\u7684<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7c21\u6021\u840d\u4e5f\u5efa\u8b70\u6240\u6709\u884c\u92b7\u4eba\uff0c<strong>\u5f9e\u300c\u8a0a\u606f\u5167\u5bb9\u300d\u8207\u300c\u6e9d\u901a\u7ba1\u9053\u300d\u5169\u8005\u9593\u4e0d\u65b7\u512a\u5316\uff0c\u6301\u7e8c\u8207\u9867\u5ba2\u6e9d\u901a\uff0c\u4e26\u601d\u8003\u5982\u4f55\u5f9e\u300c\u793e\u7fa4\u64f4\u6563\u300d\u7684\u89d2\u5ea6\u53bb\u505a\u6d3b\u52d5\u3002<\/strong>\u5c0d\u65bc\u4e2d\u5c0f\u578b\u4f01\u696d\u4f86\u8aaa\uff0c\u884c\u92b7\u9810\u7b97\u53ef\u80fd\u8f03\u6709\u9650\uff0c\u4f46\u9084\u662f\u53ef\u4ee5\u900f\u904e\u7c21\u6613\u884c\u92b7\u5de5\u5177\uff0c\u5982 excel\uff0c\u627e\u51fa\u6700\u91cd\u8981\u5ba2\u6236\u4e26\u5efa\u7acb\u826f\u597d\u7684\u5ba2\u6236\u95dc\u4fc2\uff0c\u8b93\u9867\u5ba2\u5c0d\u7522\u54c1\u6709\u8208\u8da3\u4e26\u9032\u4e00\u6b65\u6d88\u8cbb\u8cfc\u8cb7\u3002<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/how-to-calculate-ltv-cltv\/\">\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u662f\u4ec0\u9ebc\uff1f\u628a\u63e1\u4e09\u7a2e\u5e38\u898b\u7684LTV\u516c\u5f0f\u5e6b\u52a9\u9810\u7b97\u8a55\u4f30<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%8E%8C%E6%8F%A1O2O%E8%A1%8C%E9%8A%B7%EF%BC%8C%E9%80%8F%E9%81%8E%E6%95%B8%E6%93%9A%E4%B8%B2%E8%B5%B7%E7%A0%B4%E7%A2%8E%E5%A0%B4%E6%99%AF\"><\/span><b>\u638c\u63e1O2O\u884c\u92b7\uff0c\u900f\u904e\u6578\u64da\u4e32\u8d77\u7834\u788e\u5834\u666f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u64da\u7d71\u8a08\uff0c\u6bcf\u500b<span style=\"font-weight: 400;\">\u53f0\u7063\u4eba\u4e00\u5929\u5e73\u5747\u6703\u6253\u958b LINE 20 \u6b21\uff0c\u5982\u4f55\u900f\u904e LINE \u6253\u9020 O2O \u60c5\u5883\u5247\u6210\u70ba\u884c\u92b7\u4eba\u7684\u91cd\u8981\u8ab2\u984c\u3002\u900f\u904e LINE 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