{"id":14944,"date":"2019-10-17T15:16:35","date_gmt":"2019-10-17T07:16:35","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=14944"},"modified":"2023-08-16T18:11:09","modified_gmt":"2023-08-16T10:11:09","slug":"branding-marketing-for-managers-2","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/","title":{"rendered":"\u54c1\u724c\u8a72\u5982\u4f55\u6df1\u5ea6\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\uff1f\u8ac7\u8ac7\u6703\u54e1\u7d93\u71df\u5229\u5668 &#8211; Email\u518d\u884c\u92b7"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #808080;\"><em>\u672c\u6587\u91dd\u5c0d\u54c1\u724c\u884c\u92b7\u7d93\u7406\u6700\u95dc\u6ce8\u7684\u300c\u6d41\u91cf\u300d\u554f\u984c\uff0c\u63d0\u53ca\u300c\u95dc\u9375\u5b57\u7814\u7a76\u300d\u8207\u300c\u5167\u5bb9\u7b56\u7565\u300d\u5fc5\u9808\u4e86\u89e3\u7684\u95dc\u9375\u7bc0\u9ede\uff0c\u4e26\u8aaa\u660e\u300c\u6703\u54e1\u518d\u884c\u92b7\u300d\u7684 EDM \u505a\u6cd5\uff0c\u61c9\u8a72\u5982\u4f55\u9054\u6210\u76ee\u6a19\u3002\u4e0a\u4e0b\u5169\u7bc7\uff0c\u5b57\u6578\u5404 3,100 &amp; 2,660\u5b57\uff0c\u672c\u7bc7\u95b1\u8b80\u6642\u9593\u7d04 3-5 \u5206\u9418\u3002<\/em><\/span><\/p>\n<p>\u4e0a\u7bc7\u6211\u5011\u628a\u4e09\u5927\u91cd\u9ede\u4e2d\u7684\u5169\u500b\u300c<strong>\u95dc\u9375\u5b57\u7814\u7a76<\/strong>\u300d\u8207\u300c<strong>\u5167\u5bb9\u7b56\u7565<\/strong>\u300d\u8aaa\u5b8c\u4e86\uff0c\u6211\u5011\u5df2\u7d93\u77e5\u9053\u5982\u4f55\u904b\u7528 SEO\u3001MEO \u6253\u9020\u7a69\u5b9a\u6d41\u91cf\uff0c\u5305\u542b\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5728\u95dc\u9375\u6642\u523b\u6293\u4f4f\u5ba2\u6236\u773c\u7403\uff1b\u900f\u904e\u5167\u5bb9\u50b3\u905e\u50f9\u503c\uff0c\u6210\u70ba\u9867\u5ba2\u5fc3\u4e2d\u7b2c\u4e00\u540d\uff0c\u4e0d\u904e\u7372\u5f97\u7a69\u5b9a\u7684\u6d41\u91cf\u4f86\u6e90\u5f8c\uff0c\u8981\u5982\u4f55\u6d3b\u5316\u9019\u4e9b\u6d41\u91cf\uff0c\u5c07\u820a\u5ba2\u6236\u7559\u5728\u4f60\u8eab\u908a\uff1f<br \/>\n\u9019\u7bc7 awoo \u5c31\u8981\u4f86\u8b1b\u300c<strong>\u6703\u54e1\u518d\u884c\u92b7<\/strong>\u300d\u7684 EDM \u4f5c\u6cd5\uff0c\u5e6b\u52a9\u89e3\u6c7a B2B\u3001B2C \u7522\u696d\u90fd\u9700\u8981\u9762\u5c0d\u7684\u75db\u9ede\uff0c\u5982\u679c\u9084\u6c92\u6709\u770b\u904e <a href=\"https:\/\/www.awoo.com.tw\/blog\/branding-marketing-for-managers-1\/\">(\u4e0a\u7bc7)<\/a> \u7684\u670b\u53cb\uff0c\u5efa\u8b70\u5148\u770b\u904e\u6bd4\u8f03\u597d\u5594\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/branding-marketing-for-managers-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u6253\u9020\u54c1\u724c\u6d41\u91cf\u6c60\uff1f\u7121\u6cd5\u5c0e\u8cfc\u7684\u54c1\u724c\u884c\u92b7\u90fd\u662f\u6d6a\u8cbb\u8cc7\u6e90<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#%E6%93%81%E6%9C%89%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%8C%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E6%9C%83%E5%93%A1%E3%80%8C%E5%86%8D%E8%A1%8C%E9%8A%B7%E3%80%8D\" >\u64c1\u6709\u6d41\u91cf\u6c60\uff0c\u5982\u4f55\u505a\u5230\u6703\u54e1\u300c\u518d\u884c\u92b7\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#EDM%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%85%A9%E5%A4%A7%E5%A5%BD%E8%99%95\" >EDM\u518d\u884c\u92b7\u7684\u5169\u5927\u597d\u8655<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#1_%E4%BF%83%E9%80%B2%E8%88%8A%E5%AE%A2%E5%9B%9E%E6%B5%81\" >1. \u4fc3\u9032\u820a\u5ba2\u56de\u6d41<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#2_%E5%A2%9E%E5%8A%A0%E5%9B%9E%E8%B3%BC%E9%A0%BB%E7%8E%87\" >2. \u589e\u52a0\u56de\u8cfc\u983b\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#EDM%E4%B8%BB%E6%97%A8%E6%90%AD%E9%85%8D%E7%94%A8%E6%88%B6%E5%A0%B4%E6%99%AF%EF%BC%8C%E5%A2%9E%E5%8A%A0%E4%BB%A3%E5%85%A5%E6%84%9F\" >EDM\u4e3b\u65e8\u642d\u914d\u7528\u6236\u5834\u666f\uff0c\u589e\u52a0\u4ee3\u5165\u611f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#EDM%E8%A1%8C%E9%8A%B7%E5%9B%9B%E6%AD%A5%E9%A9%9F%EF%BC%9A%E5%A5%BD%E7%9A%84%E9%96%8B%E5%A7%8B%E6%98%AF%E6%88%90%E5%8A%9F%E7%9A%84%E4%B8%80%E5%8D%8A\" >EDM\u884c\u92b7\u56db\u6b65\u9a5f\uff1a\u597d\u7684\u958b\u59cb\u662f\u6210\u529f\u7684\u4e00\u534a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#1_%E6%8F%90%E4%BE%9B%E4%BA%92%E5%8B%95%E8%AA%98%E5%9B%A0%EF%BC%8C%E7%B4%AF%E7%A9%8D_EDM_%E5%AE%A2%E6%88%B6%E5%90%8D%E5%96%AE\" >1. \u63d0\u4f9b\u4e92\u52d5\u8a98\u56e0\uff0c\u7d2f\u7a4d EDM \u5ba2\u6236\u540d\u55ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#2_%E6%92%B0%E5%AF%AB%E4%B8%80%E5%B0%81%E5%AE%A2%E8%A3%BD%E5%8C%96%E7%9A%84%E5%B0%88%E5%B1%AC%E9%83%B5%E4%BB%B6\" >2. \u64b0\u5beb\u4e00\u5c01\u5ba2\u88fd\u5316\u7684\u5c08\u5c6c\u90f5\u4ef6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#3_%E9%81%BF%E5%85%8D%E9%A1%9E%E4%BC%BC%E5%9E%83%E5%9C%BE%E4%BF%A1%E4%BB%B6%E7%9A%84%E7%89%B9%E5%BE%B5\" >3. \u907f\u514d\u985e\u4f3c\u5783\u573e\u4fe1\u4ef6\u7684\u7279\u5fb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#4_%E8%AE%93%E4%BD%A0%E7%9A%84%E8%A8%82%E9%96%B1%E8%80%85%E6%93%81%E6%9C%89%E9%81%B8%E6%93%87%E7%9A%84%E6%AC%8A%E5%88%A9\" >4. \u8b93\u4f60\u7684\u8a02\u95b1\u8005\u64c1\u6709\u9078\u64c7\u7684\u6b0a\u5229<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#%E6%96%87%E7%AB%A0%E9%87%8D%E9%BB%9E%E5%9B%9E%E9%A1%A7\" >\u6587\u7ae0\u91cd\u9ede\u56de\u9867<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#%E6%89%93%E9%80%A0%E7%A9%A9%E5%AE%9A%E6%B5%81%E9%87%8F%EF%BC%9ASEO%E3%80%81MEO\" >\u6253\u9020\u7a69\u5b9a\u6d41\u91cf\uff1aSEO\u3001MEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/#%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%B7%B1%E7%9A%84%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%9AEDM\" >\u5efa\u7acb\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\uff1aEDM<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%93%81%E6%9C%89%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%8C%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E6%9C%83%E5%93%A1%E3%80%8C%E5%86%8D%E8%A1%8C%E9%8A%B7%E3%80%8D\"><\/span>\u64c1\u6709\u6d41\u91cf\u6c60\uff0c\u5982\u4f55\u505a\u5230\u6703\u54e1\u300c\u518d\u884c\u92b7\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u8b93\u611b\u4f60\u7684\u4eba\u60f3\u8d77\u4f60\uff0c\u5c31\u662f\u6703\u54e1\u518d\u884c\u92b7\u7684\u771f\u8ae6\u3002<\/strong><br \/>\n<strong>\u8b93\u611b\u4f60\u7684\u4eba\u60f3\u8d77\u4f60\uff0c\u5c31\u662f\u6703\u54e1\u518d\u884c\u92b7\u7684\u771f\u8ae6\u3002<\/strong><br \/>\n<strong>\u8b93\u611b\u4f60\u7684\u4eba\u60f3\u8d77\u4f60\uff0c\u5c31\u662f\u6703\u54e1\u518d\u884c\u92b7\u7684\u771f\u8ae6\u3002<\/strong><br \/>\n\u91cd\u8981\u7684\u8a71\u8981\u8b1b\u4e09\u6b21\uff01\u4ee5\u70ba EDM \u6c92\u4eba\u770b\uff0c\u6240\u4ee5\u4e00\u76f4\u6c92\u6709\u597d\u597d\u7d93\u71df\u55ce\uff1f\u4e8b\u5be6\u4e0a\u5728\u63a5\u89f8\u7684\u773e\u591a\u5ba2\u6236\u4e2d\uff0c\u6211\u5011\u767c\u73fe\u6709\u6548\u3001\u6709\u8da3\u7684 EDM \uff0c\u4e00\u6a23\u6253\u5f97\u4e2d\u6d88\u8cbb\u8005\u7684\u5fc3\uff01\u751a\u81f3\u900f\u904e\u5b8c\u6574\u7684 EDM \u5167\u5bb9\uff0c\u8b93\u54c1\u724c\u80fd\u5920\u5c07\u6545\u4e8b\u8aaa\u7684\u66f4\u5b8c\u6574\uff0c\u4e14\u4e0d\u53d7\u5230\u793e\u7fa4\u884c\u92b7\u7fd2\u6163\u7684\u6846\u9650\uff0c\u85c9\u6b64\u6e9d\u901a\u66f4\u6df1\u5165\u7684\u54c1\u724c\u5b9a\u4f4d\u548c\u50f9\u503c\uff0c\u8d0f\u5f97\u6d88\u8cbb\u8005\u5c0d\u4f60\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u8207\u80af\u5b9a\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\uff0c\u9664\u4e86\u96fb\u5546\u4e4b\u5916\uff0c\u4e5f\u975e\u5e38\u63a8\u85a6 B2B \u4f01\u696d\u597d\u597d\u7d93\u71df EDM \u7684\u539f\u56e0\u3002<\/p>\n<div id=\"attachment_14588\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14588\" class=\"wp-image-14588 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/09\/70417496_10157722905024455_5805924124874244096_o-1024x576.png\" alt=\"\u518d\u884c\u92b7\u662f EDM \u6700\u6709\u5229\u7684\u6230\u5834\" width=\"800\" height=\"450\" \/><p id=\"caption-attachment-14588\" class=\"wp-caption-text\">\u518d\u884c\u92b7\u662f EDM \u6700\u6709\u5229\u7684\u6230\u5834<\/p><\/div>\n<p>E-mail \u505a\u70ba\u50b3\u64ad\u5a92\u4ecb\uff0c\u767c\u5c55\u81f3\u4eca\u5df2 40 \u5e74\u4e4b\u4e45\uff0c\u96d6\u7136\u624b\u6a5f app \u63a8\u64ad\u3001\u6216\u662f\u793e\u7fa4\u5a92\u9ad4\u5206\u4eab\u9ede\u8b9a\u6436\u5360\u4e86\u5927\u91cf\u7684\u6ce8\u610f\u529b\uff0c\u4f46 E-mail \u4e5f\u662f\u7576\u4eca\u6bcf\u4eba\u5fc5\u5099\u7684\u6e9d\u901a\u7ba1\u9053\u3002\u4e0d\u53ea\u8077\u5834\u4eba\u7fd2\u6163\u6536\u767c\u90f5\u4ef6\u3001\u6709\u5c0f\u7d05\u9ede\u5f37\u8feb\u75c7 (\u4e0d\u9ede\u6389\u5168\u8eab\u4e0d\u8212\u670d)\uff0c\u73fe\u5728\u8a31\u591a\u7db2\u8def\u670d\u52d9\u4e5f\u63d0\u4f9b Gmail \u5e33\u865f\u767b\u5165\uff0c\u6bcf\u500b\u4eba\u4e00\u5b9a\u81f3\u5c11\u6709\u4e00\u500b E-mail \u4fe1\u7bb1\uff0c\u4e0d\u9700\u984d\u5916\u7684\u6559\u80b2\u6210\u672c\uff0c\u53ef\u4ee5\u99ac\u4e0a\u9032\u884c\u767c\u9001\uff0c\u6539\u5584\u5f97\u5b9c\uff0c\u4e5f\u80fd\u5f88\u5feb\u770b\u5230\u6548\u679c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E5%86%8D%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%85%A9%E5%A4%A7%E5%A5%BD%E8%99%95\"><\/span>EDM\u518d\u884c\u92b7\u7684\u5169\u5927\u597d\u8655<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%BF%83%E9%80%B2%E8%88%8A%E5%AE%A2%E5%9B%9E%E6%B5%81\"><\/span>1. \u4fc3\u9032\u820a\u5ba2\u56de\u6d41<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u8ad6\u662f\u900f\u904e\u4ec0\u9ebc\u6a23\u7684\u65b9\u5f0f\uff0c\u6211\u5011\u7e3d\u6709\u8a31\u591a\u4ee5\u524d\u66fe\u7d93\u63a5\u89f8\u904e\u6211\u5011\u7684\u5ba2\u6236\u540d\u55ae\u3002\u5584\u7528 EDM \uff0c\u4f60\u5728\u4e0d\u6253\u64fe\u5ba2\u6236\u7684\u5834\u666f\u4e0b\u63d0\u9192\u5ba2\u6236\uff0c\u751a\u81f3\u53ec\u56de\u90a3\u4e9b\u5df2\u7d93\u628a\u4f60\u8e22\u51fa\u4ed6\u5011\u8166\u888b\u74dc\u7684\u6d88\u8cbb\u8005\uff0c\u4e3b\u52d5\u628a\u4ed6\u5011\u7d66\u62c9\u56de\u4f86\u3002<br \/>\n(\u5176\u5be6\u9019\u548c\u904a\u6232\u53ec\u56de\u662f\u4e00\u6a23\u7684\u3002\u6211\u5011\u5fc5\u9808\u78ba\u4fdd\u820a\u5ba2\u56de\u6d41\u5f8c\uff0c\u7db2\u7ad9\/\u670d\u52d9\u8b80\u9801\u9762\u8db3\u5920\u8c50\u5bcc\u6709\u8da3\uff0c\u800c\u4e0d\u662f\u67af\u679d\u843d\u8449\u5982\u9b3c\u5c4b\u3002\u4ee5\u514d\u597d\u4e0d\u5bb9\u6613\u5e36\u56de\u4f86\u7684\u820a\u5ba2\u88ab\u7db2\u7ad9\u5167\u5bb9\u5687\u5230\uff0c\u9003\u4e4b\u592d\u592d\u3002)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%A2%9E%E5%8A%A0%E5%9B%9E%E8%B3%BC%E9%A0%BB%E7%8E%87\"><\/span>2. \u589e\u52a0\u56de\u8cfc\u983b\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u300c\u552e\u5f8c\u670d\u52d9\u300d\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u6301\u7e8c\u5275\u9020\u54c1\u724c\u63a5\u89f8\u9ede\uff0c\u900f\u904e\u500b\u4eba\u5316\u7684 EDM \u8a2d\u8a08\uff0c\u8cbc\u5fc3\u63a8\u85a6\u3001\u589e\u52a0\u56de\u8cfc\u3002<br \/>\nEDM \u7684\u4e3b\u65e8\u5f88\u5927\u4e00\u90e8\u5206\u5f71\u97ff\u958b\u4fe1\u7387\u3002\u78ba\u4fdd\u4fe1\u4ef6\u4e3b\u65e8\u80fd\u5920\u6253\u4e2d\u6d88\u8cbb\u8005\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u900f\u904e\u5c0d\u5ba2\u6236\u7684\u4e86\u89e3\uff0c\u898f\u5283\u51fa\u6bcf\u4e00\u9031\u3001\u6bcf\u4e00\u5b63\u61c9\u8a72\u8981\u63a8\u51fa\u7684 EDM \uff0c\u601d\u8003\u548c\u8ab0\u6e9d\u901a\uff0c\u8b93 EDM \u5f9e\u4e3b\u65e8\u3001\u914d\u5716\u3001\u5167\u5bb9\u4e00\u81f4\uff0c\u4e00\u6b21\u53ea\u6e9d\u901a\u4e00\u9805\u5927\u4e3b\u984c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E4%B8%BB%E6%97%A8%E6%90%AD%E9%85%8D%E7%94%A8%E6%88%B6%E5%A0%B4%E6%99%AF%EF%BC%8C%E5%A2%9E%E5%8A%A0%E4%BB%A3%E5%85%A5%E6%84%9F\"><\/span>EDM\u4e3b\u65e8\u642d\u914d\u7528\u6236\u5834\u666f\uff0c\u589e\u52a0\u4ee3\u5165\u611f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7522\u696d\u4e0d\u540c\uff0c\u5ba2\u6236\u4e0d\u540c\uff0c\u6e9d\u901a\u7684\u5834\u666f\u5c31\u90fd\u4e0d\u4e00\u6a23\u3002\u9019\u5c31\u662f\u884c\u92b7\u4eba\u80fd\u5920\u73a9\u51fa\u5de7\u601d\u7684\u5730\u65b9\u3002<\/p>\n<ul>\n<li><strong>\u96fb\u5546\u54c1\u724c<\/strong>\uff1a\u65b9\u5411\u53ef\u4ee5\u662f\u63a8\u85a6\u300c\u7f3a\u642d\u914d\u9748\u611f\uff1f\u6bcf\u9031\u6307\u5357\u706b\u901f\u5bc4\u5230\uff01\u300d\u3001\u63a8\u85a6\u300c TOP 10 \u4e0d\u8cb7\u4e0d\u6642\u5c1a\u5c0f\u7269\uff0c\u512a\u60e0\u78bc awoo17buy\u300d\u3001\u300c\u5653\uff0c\u90a3\u500b\u88ab\u7db2\u7d05\u5708\u7a2e\u8349\u7684 \u25cb\u25cb\u25cb \u4e0a\u67b6\u4e86\u300d\uff1b\u6587\u7ae0\u985e\u5a92\u9ad4\u53ef\u4ee5\u63a8\u85a6\u300c\u77e5\u8b58\u4e7e\u8ca8\uff1a\u884c\u92b7\u4eba\u5fc5\u8b80 \u25cb\u25cb\u25cb \u300d\u3001\u300c\u672c\u9031\u90fd\u5728\u7d05\u4ec0\u9ebc\uff1a\u793e\u7fa4\u884c\u92b7\u6848\u4f8b Top 3 \u300d\u3001\u300c\u5c08\u5c6c\u4f60\u7684\u79d1\u6280\u52d5\u5411\uff1a \u25cb\u25cb\u25cb \u5c08\u984c\u300d<\/li>\n<li><strong>\u7db2\u8def\u670d\u52d9\u516c\u53f8<\/strong>\uff1a\u53ef\u4ee5\u7528 EDM \u9810\u544a\u300c\u6084\u6084\u4e0a\u67b6\u7684 \u25cb\u25cb\u25cb \u529f\u80fd\u300d\u3001\u63a8\u51fa FAE \u822c\u7684\u552e\u5f8c\u670d\u52d9\u5c08\u984c\u300c\u8fa8\u516c\u5ba4\u82b1\u5f0f\u5217\u5370\u6307\u5357\uff1a\u5982\u4f55\u5feb\u901f\u5370\u597d\u5404\u9805\u6703\u8b70\u8cc7\u6599\u300d\u3001\u300c\u4eba\u8cc7\u5c08\u984c\uff1a\u5982\u4f55\u5e6b\u52a9\u540c\u4ec1\u66f4\u597d\u5730\u4f7f\u7528 ____ \u6253\u5361\u300d<\/li>\n<li><strong>OTT \u696d\u8005<\/strong>\uff1a\u80fd\u5617\u8a66\u767c\u9001\u300c\u4e09\u4e94\u597d\u53cb\u770b\u4ec0\u9ebc\uff1a \u25cb\u25cb\u25cb Top 5 \u914d\u9e7d\u9165\u96de\u300d\u3001\u300c\u98b1\u98a8\u5929\u4e0d\u5287\u8352\u261e\u6eff\u6708\u793e\u9577\u8ddf\u4f60\u4e00\u8d77 \u25cb\u25cb\u25cb \u300d\u7b49\u3002\u770b\u4f60\u60f3\u8981\u8ffd\u71b1\u9ede\u3001\u589e\u52a0\u4ee3\u5165\u611f\u3001\u751a\u81f3\u53ef\u4ee5\u5584\u7528\u75db\u9ede\u6587\u5b57\uff0c\u90fd\u53ef\u4ee5\u5e6b\u4f60\u589e\u52a0\u958b\u4fe1\u7387\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E5%9B%9B%E6%AD%A5%E9%A9%9F%EF%BC%9A%E5%A5%BD%E7%9A%84%E9%96%8B%E5%A7%8B%E6%98%AF%E6%88%90%E5%8A%9F%E7%9A%84%E4%B8%80%E5%8D%8A\"><\/span>EDM\u884c\u92b7\u56db\u6b65\u9a5f\uff1a\u597d\u7684\u958b\u59cb\u662f\u6210\u529f\u7684\u4e00\u534a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u770b\u5230\u9019\u908a\uff0c\u4f60\u53ef\u80fd\u6703\u60f3\u554f\u8a72\u5982\u4f55\u5229\u7528 EDM \u9032\u884c\u518d\u884c\u92b7\uff1fawoo\u63d0\u4f9b EDM \u884c\u92b7\u56db\u6b65\u9a5f\uff0c\u5e6b\u52a9\u4f60\u9054\u6210\u6703\u54e1\u884c\u92b7\u7684\u7b2c\u4e00\u6b65\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%8F%90%E4%BE%9B%E4%BA%92%E5%8B%95%E8%AA%98%E5%9B%A0%EF%BC%8C%E7%B4%AF%E7%A9%8D_EDM_%E5%AE%A2%E6%88%B6%E5%90%8D%E5%96%AE\"><\/span>1. \u63d0\u4f9b\u4e92\u52d5\u8a98\u56e0\uff0c\u7d2f\u7a4d EDM \u5ba2\u6236\u540d\u55ae<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u600e\u9ebc\u7372\u53d6\u7b2c\u4e00\u4efd\u5c0d\u4f60\u6709\u8208\u8da3\u7684\u5ba2\u6236\u540d\u55ae (LEAD)\uff1f\u5f88\u7c21\u55ae\uff0c\u8a66\u8457\u60f3\u60f3\u6f5b\u5728\u5ba2\u6236\u5c0d\u4ec0\u9ebc\u611f\u8208\u8da3\uff0c\u8a2d\u8a08\u4e92\u52d5\u8a98\u56e0\uff0c\u4f86\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u7559\u4e0b\u6709\u6548\u7684\u9023\u7d61\u8cc7\u8a0a\u3002<br \/>\n\u76ee\u524d\u5f88\u5e38\u898b\u7684\u65b9\u5f0f\u662f\uff0c\u5728\u7db2\u7ad9\u4e0a\u3001\u793e\u7fa4\u5a92\u9ad4\u767c\u4f48\u96fb\u5b50\u66f8\u4e0b\u8f09\uff0c\u5be6\u9ad4\u6d3b\u52d5\u7684\u5831\u540d\u8cc7\u8a0a\u3001\u554f\u5377\u8abf\u67e5\u7b49\uff0cchatbot \u4e5f\u662f\u8fd1\u671f\u51fa\u73fe\u5f88\u597d\u7528\u7684\u5a92\u4ecb\uff0c\u5229\u7528\u5c0f\u904a\u6232\u8207\u5ba2\u6236\u7522\u751f\u9023\u7d50\uff0c\u505a\u7684\u597d\u751a\u81f3\u53ef\u4ee5\u8b93\u5ba2\u6236\u611f\u53d7\u5230\u54c1\u724c\u7684\u89aa\u5207\u611f\u8207\u5171\u9cf4\uff0c\u6210\u70ba\u4f60\u7684\u54c1\u724c\u64c1\u8b77\u8005\u3002<br \/>\n\u95dc\u65bc\u90a3\u4e9b\u9060\u53e4\u6642\u671f\u7559\u4e0b\u7684\u5ba2\u6236\u540d\u55ae\uff0c\u4f60\u53ef\u80fd\u5df2\u4e0d\u8a18\u5f97\u5f9e\u54ea\u4f4d\u524d\u8f29\u624b\u4e0a\u7e7c\u627f\u4e0b\u4f86\u4e86\uff0c\u9019\u6a23\u7684\u540d\u55ae\u9700\u8981\u659f\u914c\u4f7f\u7528\uff0c\u5343\u842c\u4e0d\u8981\u904e\u4efd\u5ee3\u544a\uff0c\u4ee5\u514d\u9577\u671f\u4e0d\u9023\u7d61\u7684\u72c0\u6cc1\uff0c\u6703\u8b93\u5ba2\u6236\u53d7\u6253\u64fe\uff0c\u751a\u81f3\u5c0d\u54c1\u724c\u7522\u751f\u8ca0\u9762\u89c0\u611f\uff0c\u66f4\u56b4\u91cd\u89ba\u5f97\u96b1\u79c1\u53d7\u5230\u4fb5\u5bb3\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%92%B0%E5%AF%AB%E4%B8%80%E5%B0%81%E5%AE%A2%E8%A3%BD%E5%8C%96%E7%9A%84%E5%B0%88%E5%B1%AC%E9%83%B5%E4%BB%B6\"><\/span>2. \u64b0\u5beb\u4e00\u5c01\u5ba2\u88fd\u5316\u7684\u5c08\u5c6c\u90f5\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4eba\u4eba\u90fd\u611b\u300c\u5c08\u5c6c\u611f\u300d\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u8a31\u591a\u822a\u7a7a\u516c\u53f8\u30015 \u661f\u98ef\u5e97\u696d\u8005\u63a8\u51fa\u6703\u54e1\u5236\uff0c\u5ba2\u88fd\u5316\u7684\u7a0b\u5ea6\u9084\u80fd\u8b93\u5ba2\u6236\u9a5a\u547c\u300c\u5929\uff01\u4f60\u771f\u61c2\u6211\uff01\u300d\u4f8b\u5982\u96fb\u5546\u53ef\u4ee5\u642d\u914d TigerFly <strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong>\u7684 EDM \u7cbe\u6e96\u884c\u92b7\uff0c\u900f\u904e AI \u81ea\u52d5\u5316\u6293\u53d6\u5ba2\u6236\u559c\u611b\u7684\u76f8\u95dc\u5546\u54c1\uff0c\u8b8a\u6210 EDM \u5bc4\u51fa\uff0c\u4e00\u5c01 EDM \u8a2d\u8a08\u4e0d\u5230 30 \u79d2\u3002\u4e00\u822c\u505a\u6cd5\uff0c\u4f60\u53ef\u4ee5\u5148\u624b\u52d5\u505a\u6703\u54e1 E-mail \u540d\u55ae\u5206\u773e\uff0c\u6216\u662f\u5c07 EDM \u8a2d\u8a08\u5206\u5340\u584a\u6e9d\u901a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E9%81%BF%E5%85%8D%E9%A1%9E%E4%BC%BC%E5%9E%83%E5%9C%BE%E4%BF%A1%E4%BB%B6%E7%9A%84%E7%89%B9%E5%BE%B5\"><\/span>3. \u907f\u514d\u985e\u4f3c\u5783\u573e\u4fe1\u4ef6\u7684\u7279\u5fb5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u70ba\u4e86\u5c07\u597d\u4e0d\u5bb9\u6613\u5beb\u597d\u7684 EDM \u5167\u5bb9\u6548\u76ca\u6700\u5927\u5316\uff0c\u5efa\u8b70\u6ce8\u610f\u5167\u5bb9\u64b0\u5beb\u7684\u7528\u8a5e\uff0c\u4ee5\u514d\u88ab\u6b78\u985e\u6210\u5783\u573e\u4fe1\u3002\u9019\u90e8\u5206\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c \u9078\u5c0d EDM \u767c\u9001\u5546 (\u9019\u5f88\u91cd\u8981\uff0c\u53ef\u80fd\u5f71\u97ff\u5230\u5bc4\u4ef6\u8005\u7684\u4fe1\u7528\u8a55\u50f9)\u3001\u4e5f\u4e0d\u8981\u8b93\u5ba2\u6236\u89ba\u5f97\u9019\u5c01\u4fe1\u662f\u4f86\u63a8\u92b7\u7684\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E8%AE%93%E4%BD%A0%E7%9A%84%E8%A8%82%E9%96%B1%E8%80%85%E6%93%81%E6%9C%89%E9%81%B8%E6%93%87%E7%9A%84%E6%AC%8A%E5%88%A9\"><\/span>4. \u8b93\u4f60\u7684\u8a02\u95b1\u8005\u64c1\u6709\u9078\u64c7\u7684\u6b0a\u5229<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u63d0\u4f9b\u9078\u64c7\u6b0a\uff0c\u8b93\u8a02\u95b1\u8005\u66f4\u653e\u5fc3\u3002\u52a0\u5165\u53d6\u6d88\u8a02\u95b1\u7684\u9023\u7d50\uff0c\u5c0a\u91cd\u5ba2\u6236\uff0c\u5ba2\u6236\u4fe1\u4efb\u54c1\u724c\u3002\u5225\u64d4\u5fc3\u52a0\u5165\u53d6\u6d88\u8a02\u95b1\u7684\u9023\u7d50\u5f8c\uff0c\u5ba2\u6236\u6703\u96e2\u4f60\u800c\u53bb\u3002\u4e0d\u6703\u3002\u5982\u679c\u771f\u7684\u64d4\u5fc3\uff0c\u6216\u8a31\u53ef\u4ee5\u8a66\u8a66\u5c07\u300c\u53d6\u6d88\u8a02\u95b1\u300d\u63db\u6210\u5176\u4ed6\u6587\u5b57\u4f86\u5448\u73fe\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.tigerfly.tw\/email-marketing-7-steps-edm\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-mail \u884c\u92b7\u5165\u9580 | \u4e03\u6b65\u9a5f\u5229\u7528 EDM \u52a9\u4f60\u9054\u6210\u884c\u92b7\u76ee\u7684<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%87%E7%AB%A0%E9%87%8D%E9%BB%9E%E5%9B%9E%E9%A1%A7\"><\/span>\u6587\u7ae0\u91cd\u9ede\u56de\u9867<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E6%89%93%E9%80%A0%E7%A9%A9%E5%AE%9A%E6%B5%81%E9%87%8F%EF%BC%9ASEO%E3%80%81MEO\"><\/span>\u6253\u9020\u7a69\u5b9a\u6d41\u91cf\uff1aSEO\u3001MEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u4e86\u89e3\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5728\u95dc\u9375\u6642\u523b\u6293\u4f4f\u5ba2\u6236\u773c\u7403 ( \u4e09\u9805\u5c0f\u9ede\uff1a\u641c\u5c0b\u700f\u89bd\uff0f\u521d\u6b21\u63a5\u89f8\uff0f\u4f86\u5230\u9644\u8fd1\uff09<\/li>\n<li>\u900f\u904e\u5167\u5bb9\u50b3\u905e\u50f9\u503c\uff0c\u6210\u70ba\u9867\u5ba2\u5fc3\u4e2d\u7b2c\u4e00\u540d ( \u4e09\u9805\u5c0f\u9ede\uff1ahashtag\uff0f\u5ba2\u6236\u5834\u666f\uff0f\u50b3\u64ad\u7ba1\u9053\uff09<\/li>\n<\/ul>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/branding-marketing-for-managers-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u6253\u9020\u54c1\u724c\u6d41\u91cf\u6c60\uff1f\u7121\u6cd5\u5c0e\u8cfc\u7684\u54c1\u724c\u884c\u92b7\u90fd\u662f\u6d6a\u8cbb\u8cc7\u6e90<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%B7%B1%E7%9A%84%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%9AEDM\"><\/span>\u5efa\u7acb\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\uff1aEDM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u64c1\u6709\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\uff0c\u9032\u884c\u6703\u54e1\u518d\u884c\u92b7\uff08EDM \u7684\u597d\u8655\uff1a\u4fc3\u9032\u820a\u5ba2\u56de\u6d41\uff0f\u589e\u52a0\u56de\u8cfc\u983b\u7387\uff09<\/li>\n<li>\u518d\u884c\u92b7\u662f EDM \u7684\u4e3b\u6230\u5834\uff08EDM \u56db\u6b65\u9a5f\uff09<\/li>\n<\/ul>\n<p>\u5f9e\u5c0f\u7d30\u7bc0\u958b\u59cb\uff0c\u7d2f\u7a4d\u6210\u54c1\u724c\u4fe1\u4efb\u611f\u3002awoo \u4e00\u76f4\u4ee5\u4f86\u4e5f\u90fd\u662f\u9019\u9ebc\u505a\u8457\uff0c\u9a57\u8a3c\u6709\u6548\uff0c\u4e26\u62ff\u51fa\u4f86\u7576\u505a\u6848\u4f8b\u3002\u5982\u679c\u4f60\u5c0d\u9019\u90e8\u5206\u7684\u5167\u5bb9\u6587\u7ae0\u6709\u8208\u8da3\uff0c\u5225\u5fd8\u4e86\u5206\u4eab\uff0c\u6216\u5c07 awoo \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c\u52a0\u5165\u66f8\u7c64\u5217\uff0c\u6bcf\u9031\u5b9a\u6642\u767c\u6587\u3002<br \/>\nE-mail \u8207 AI \u7d50\u5408\uff0c\u53ef\u4ee5\u5e6b\u4f60\u7701\u4e0b\u591a\u5c11\u6642\u9593\uff1f<br \/>\nawoo \u6253\u9020\u7684 TigerFly<strong><a href=\"https:\/\/www.tigerfly.tw\/\" target=\"_blank\" rel=\"noopener noreferrer\">(2021\/03\u5f8c\u5df2\u66f4\u540d\u70ba awoo mail)<\/a><\/strong>\uff0c\u662f\u70ba\u96fb\u5546\u800c\u751f\u7684 AI \u90f5\u4ef6\u767c\u9001\u670d\u52d9\uff0c\u6b61\u8fce<a href=\"https:\/\/info.awoo.com.tw\/tigerfly_inquiry?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link\" target=\"_blank\" rel=\"noopener noreferrer\">\u7acb\u5373\u8aee\u8a62<\/a> \uff0c\u638c\u8a66\u64c1\u6709\u4f60\u7684 AI \u767c\u9001\u5e6b\u624b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u91dd\u5c0d\u54c1\u724c\u884c\u92b7\u7d93\u7406\u6700\u95dc\u6ce8\u7684\u300c\u6d41\u91cf\u300d\u554f\u984c\uff0c\u63d0\u53ca\u300c\u95dc\u9375\u5b57\u7814\u7a76\u300d\u8207\u300c\u5167\u5bb9\u7b56\u7565\u300d\u5fc5\u9808\u4e86\u89e3\u7684\u95dc\u9375\u7bc0\u9ede\uff0c\u4e26\u8aaa\u660e\u300c\u6703\u54e1\u518d\u884c [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,40],"tags":[],"class_list":["post-14944","post","type-post","status-publish","format-standard","hentry","category-seo-application","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u54c1\u724c\u8a72\u5982\u4f55\u6df1\u5ea6\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\uff1f\u8ac7\u8ac7\u6703\u54e1\u7d93\u71df\u5229\u5668 - Email\u518d\u884c\u92b7 - awoo<\/title>\n<meta name=\"description\" content=\"\u6703\u54e1\u518d\u884c\u92b7\u7684\u8ab2\u984c\uff0c\u662f B2B\u3001B2C 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