{"id":15058,"date":"2019-11-05T16:15:17","date_gmt":"2019-11-05T08:15:17","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15058"},"modified":"2024-09-18T12:01:52","modified_gmt":"2024-09-18T04:01:52","slug":"holiday-google-ads-campaigns","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/holiday-google-ads-campaigns\/","title":{"rendered":"\u5982\u4f55\u7528Google Ads\u898f\u5283\u5b63\u7bc0\u6027\u5ee3\u544a\uff1f\u4f60\u7684\u5b63\u7bc0\u6027\u5ee3\u544a\u6559\u6230\u5b88\u5247"},"content":{"rendered":"<p>\u5230\u4e86\u5e74\u5e95\uff0c\u4fbf\u662f\u5230\u4e86\u884c\u92b7\u4eba\u4e00\u5e74\u7576\u4e2d\u6700\u5fd9\u7684\u6642\u7bc0\uff0c\u5e74\u5e95\u8001\u95c6\u53ef\u80fd\u6703\u8981\u4f60\u6253\u9031\u5e74\u6176\u5ee3\u544a\u3001\u842c\u8056\u7bc0\u8981\u63a8\u76f8\u95dc\u6d3b\u52d5\u3001\u96d9\u5341\u4e00\u4e5f\u5fc5\u9808\u63d0\u524d\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c\u66f4\u5225\u8aaa\u662f\u611f\u6069\u7bc0\u7279\u8ce3\u548c\u8056\u8a95\u7bc0\u4e86\u22ef\u22ef\u3002<br \/>\n\u6bcf\u5230\u5e74\u5e95\u7e3d\u6709\u6253\u4e0d\u5b8c\u7684\u5ee3\u544a\uff0c\u60f3\u5230\u63a5\u8e35\u800c\u4f86\u7684\u8de8\u5e74\u65b0\u5e74\u6a94\u671f\uff0c\u4f60\u7684\u982d\u5c31\u96b1\u96b1\u4f5c\u75db\u4e86\u55ce\uff1f\u672c\u7bc7\u6587\u7ae0\u5c07\u6703\u7528\u7c21\u55ae\u7684\u6d41\u7a0b\u91cd\u9ede\uff0c\u6559\u4f60\u5982\u4f55\u7528 Google Ads \u898f\u5283\u5b63\u7bc0\u6027\u5ee3\u544a\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" 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id=\"%E5%AD%A3%E7%AF%80%E6%80%A7%E5%BB%A3%E5%91%8A%E7%9A%84%E5%AE%A3%E5%82%B3%E6%9C%9F%E8%A9%B2%E6%80%8E%E9%BA%BC%E6%8A%93%EF%BC%9F\"><\/span>\u5b63\u7bc0\u6027\u5ee3\u544a\u7684\u5ba3\u50b3\u671f\u8a72\u600e\u9ebc\u6293\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9996\u5148\uff0c\u5728\u898f\u5283\u5ee3\u544a\u524d\u6703\u9047\u5230\u7684\u7b2c\u4e00\u500b\u96e3\u984c\u662f\uff1a\u300c\u5ee3\u544a\u5ba3\u50b3\u671f\u600e\u9ebc\u6293\uff1f\u300d\u4e8b\u5be6\u4e0a\uff0c\u6bcf\u500b\u300c\u7bc0\u65e5\u300d\u50c5\u6b64\u4e00\u5929\uff0c\u6240\u4ee5<strong>\u5ba3\u50b3\u671f\u4e0d\u8a72\u662f\u770b\u9ec3\u66c6\uff0c\u800c\u662f\u770b\u6578\u64da<\/strong>\uff01<br \/>\n\u5efa\u8b70\u53ef\u4ee5\u4f7f\u7528\u00a0 <a href=\"https:\/\/trends.google.com.tw\/trends\/?geo=TW\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u8da8\u52e2 (Google Trends)<\/a> \u641c\u5c0b\u8da8\u52e2\u5206\u6790\uff0c\u5f9e\u5716\u8868\u53ef\u5224\u65b7\u4e00\u500b\u7bc0\u65e5\u5f9e\u4f55\u6642\u958b\u59cb\u919e\u91c0\u641c\u5c0b\u71b1\u5ea6\u3001\u4f55\u6642\u6301\u7e8c\u5347\u6eab\u3001\u6700\u5f8c\u65bc\u5e7e\u5929\u5f8c\u51b7\u537b\u3002\u4ee5<a href=\"https:\/\/trends.google.com.tw\/trends\/explore?date=2018-07-01%202019-05-31&amp;geo=TW&amp;q=\u8056\u8a95\u7bc0\" target=\"_blank\" rel=\"noopener noreferrer\">\u8056\u8a95\u7bc0<\/a>\u70ba\u4f8b\uff0c\u5f9e\u5716\u4e2d\u53ef\u898b\u641c\u5c0b\u8da8\u52e2\u81ea 10 \u6708\u6700\u5f8c\u4e00\u9031\u958b\u59cb\u4e0a\u5347\uff0c 12 \u6708\u5e95\u5feb\u901f\u51b7\u537b\uff0c<strong>\u6545\u5ee3\u544a\u53ef\u5b89\u6392\u65bc 10 \u6708\u5e95\u300111 \u6708\u521d\u958b\u59cb\u6295\u653e\u81f3 12 \u6708\u5e95\u8056\u8a95\u7bc0\u7d50\u675f<\/strong>\uff1a<br \/>\n<img decoding=\"async\" class=\"wp-image-15062 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-09-26-\u4e0b\u53485.12.11-1024x482.png\" alt=\"\u8056\u8a95\u7bc0\" width=\"800\" height=\"377\" \/><br \/>\n\u7576\u5206\u914d\u5e74\u5ea6\u6216\u5b63\u7bc0\u9810\u7b97\u6642\u53ef\u5c07\u6578\u500b\u7bc0\u65e5\u540c\u6642\u4e26\u5217\u5176\u4e2d\uff0c\u7db2\u8def\u8072\u91cf\u4e5f\u5c31\u80fd\u9ad8\u4e0b\u7acb\u5224\uff1b\u990a\u6210\u5206\u6790\u6578\u64da\u7684\u7fd2\u6163\uff0c\u5c0d\u5e02\u5834\u7684\u641c\u5c0b\u8108\u52d5\u5c07\u6703\u66f4\u7cbe\u6e96\u638c\u63e1\u3002<br \/>\n\u4ee5\u5e74\u672b\u7684<a href=\"https:\/\/trends.google.com.tw\/trends\/explore?date=2018-07-01%202019-05-31&amp;geo=TW&amp;q=%E8%81%96%E8%AA%95%E7%AF%80,%E6%84%9F%E6%81%A9%E7%AF%80,%E8%90%AC%E8%81%96%E7%AF%80\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e09\u500b\u7bc0\u65e5<\/a>\u70ba\u4f8b\uff0c\u539f\u672c\u4f60\u4ee5\u70ba\u53f0\u7063\u4eba\u611b\u904e\u8056\u8a95\u7bc0\uff0c\u4f46\u5176\u5be6\u842c\u8056\u7bc0\u7684\u641c\u5c0b\u91cf\u3001\u5546\u6a5f\u66f4\u70ba\u9f90\u5927\uff0c\u5982\u4e0b\u5716\u6240\u793a\uff1a<br \/>\n<img decoding=\"async\" class=\"wp-image-15063 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-09-26-\u4e0b\u53484.28.40-1024x530.png\" alt=\"\u4e09\u7bc0\u6bd4\u8f03\" width=\"800\" height=\"414\" \/>\u900f\u904e Google \u8da8\u52e2\u5c0d\u6bd4\u4e09\u500b\u91cd\u8981\u7bc0\u65e5\u5f8c\uff0c\u53ef\u4ee5\u66f4\u6e05\u695a\u898f\u5283\u5404\u81ea\u7684\u6d3b\u52d5\u6a94\u671f\uff0c\u4e5f\u80fd\u9032\u4e00\u6b65\u900f\u904e\u7db2\u8def\u641c\u91cf\u6c7a\u5b9a\u9810\u7b97\u914d\u6bd4\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BE%9D%E7%85%A7%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E9%81%B8%E6%93%87%E9%81%A9%E5%90%88%E7%9A%84%E5%BB%A3%E5%91%8A%E5%BD%A2%E5%BC%8F\"><\/span>\u4f9d\u7167\u5ee3\u544a\u76ee\u6a19\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u5f62\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6c7a\u5b9a\u597d\u6240\u6295\u653e\u7684\u5ee3\u544a\u671f\u9593\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5247\u662f\u8981\u4f9d\u7167\u4f60\u7684\u76ee\u6a19\u4f86\u9078\u64c7\u5ee3\u544a\u5f62\u5f0f\uff0c\u5ee3\u544a\u672c\u8eab\u6c92\u6709\u6240\u8b02\u7684\u597d\u58de\uff0c\u61c9\u8a72\u8981\u8996\u300c\u5ee3\u544a\u76ee\u6a19\u300d\u70ba\u4f55\u4f86\u9078\u64c7\u5408\u9069\u7684\u5ee3\u544a\u5f62\u5f0f\u3002<br \/>\nGoogle Ads \u5ee3\u544a\u4e3b\u8981\u7684\u5f62\u5f0f\u6709\uff1a<br \/>\n<strong>\u591a\u5a92\u9ad4\u5ee3\u544a (GDN)<\/strong> &#8211; \u900f\u904e\u9396\u5b9a\u4f7f\u7528\u8005\u8208\u8da3\/\u518d\u884c\u92b7\/\u6307\u5b9a\u520a\u767b\u4f4d\u7f6e\u7b49\u65b9\u5f0f\uff0c\u4e3b\u52d5\u7528\u300c\u5716\u7247+\u6587\u5b57\u300d\u63a5\u89f8<br \/>\n<strong>\u5f71\u7247\u5ee3\u544a (Youtube)<\/strong> &#8211; \u900f\u904e\u9396\u5b9a\u4f7f\u7528\u8005\u8208\u8da3\/\u518d\u884c\u92b7\/\u6307\u5b9a\u520a\u767b\u4f4d\u7f6e\u7b49\u65b9\u5f0f\uff0c\u4e3b\u52d5\u7528\u300c\u5f71\u7247\u300d\u63a5\u89f8<br \/>\n<strong>\u8cfc\u7269\u5ee3\u544a (Shopping Ads)<\/strong> &#8211; \u7576\u4f7f\u7528\u8005\u5df2\u9396\u5b9a\u54c1\u9805\u4f46\u4ecd\u8655\u65bc\u6bd4\u8f03\/\u6bd4\u50f9\u968e\u6bb5\u6642\uff0c\u5373\u6642\u63d0\u4f9b\u300c\u5716\u7247+\u50f9\u683c\u300d\u8cc7\u8a0a\u52a0\u901f\u505a\u6c7a\u5b9a<br \/>\n<strong>\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a (Adwords)<\/strong> &#8211; \u7576\u4f7f\u7528\u8005\u4e3b\u52d5\u641c\u5c0b\u6642\uff0c\u7121\u8ad6\u662f\u5c0b\u627e\u8cc7\u6599\u9084\u662f\u8cfc\u8cb7\u7522\u54c1\uff0c\u7686\u80fd\u7cbe\u6e96\u6eff\u8db3\u5176\u9700\u6c42<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u9664\u4e86\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u9084\u6709\u54ea\u4e9b\u683c\u5f0f\uff1f\u4e94\u7a2eGoogle Ads\u5ee3\u544a\u985e\u578b\u5927\u89e3\u5bc6<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E5%90%8C%E5%BB%A3%E5%91%8A%E9%A1%9E%E5%9E%8B%E7%9A%84%E4%BD%BF%E7%94%A8%E6%83%85%E5%A2%83\"><\/span>\u4e0d\u540c\u5ee3\u544a\u985e\u578b\u7684\u4f7f\u7528\u60c5\u5883<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u5f37\u6253\u4e00\u500b\u5b63\u7bc0\u6027\u6d3b\u52d5\u6642\uff0c<strong>\u591a\u5a92\u9ad4\u5ee3\u544a<\/strong>\u8207<strong>\u5f71\u7247\u5ee3\u544a<\/strong>\u80fd\u900f\u904e\u9396\u5b9a\u4f7f\u7528\u8005\u8208\u8da3\u6216\u7528\u518d\u884c\u92b7\u7684\u65b9\u5f0f\uff0c\u4e3b\u52d5\u51fa\u73fe\u5728\u4f7f\u7528\u8005\u773c\u524d\uff0c\u800c<strong>\u8cfc\u7269\u5ee3\u544a<\/strong>\u5247\u5728\u4f7f\u7528\u8005\u5df2\u805a\u7126\u65bc\u67d0\u7279\u5b9a\u5546\u54c1\u6642\u52a0\u901f\u5176\u505a\u6c7a\u5b9a\uff0c\u6700\u7d42\u900f\u904e<strong>\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a<\/strong>\u5c07\u5ba2\u6236\u5f15\u5c0e\u9032\u7522\u54c1\u9801\u9762\u5b8c\u6210\u4ea4\u6613\u3002<br \/>\n\u9700\u8981\u7559\u610f\u7684\u662f\uff1a\u591a\u5a92\u9ad4\u5ee3\u544a\u8ddf\u5f71\u7247\u5ee3\u544a\u626e\u6f14\u7684\u662f\u300c<strong>\u767c\u50b3\u55ae<\/strong>\u300d\u7684\u89d2\u8272\uff0c<strong>\u7528\u610f\u5728\u65bc\u66dd\u5149\u54c1\u724c\u8207\u690d\u5165\u54c1\u724c\u5370\u8c61<\/strong>\uff0c\u591a\u534a\u80fd\u9054\u5230\u5927\u91cf\u66dd\u5149\u6216\u9ede\u64ca\u3001\u4f46\u4e0d\u6703\u5e36\u4f86\u592a\u591a\u7684\u76f4\u63a5\u8f49\u63db\uff1b\u800c\u8cfc\u7269\u5ee3\u544a\u8207\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a\u70ba<strong>\u4f7f\u7528\u8005\u4e3b\u52d5\u641c\u5c0b<\/strong>\u6642\u6240\u770b\u5230\u7684\uff0c<strong>\u8cfc\u7269\u610f\u5716\u66f4\u70ba\u5f37\u70c8<\/strong>\uff0c\u5982\u6b64\u7cbe\u6e96\u6295\u653e\u7684\u5f62\u5f0f\u96d6\u66dd\u5149\u9ede\u64ca\u6d41\u91cf\u4e0d\u591a\u3001\u4f46\u901a\u5e38\u80fd\u5e36\u4f86\u4e0d\u932f\u7684\u8f49\u63db\u6578\u5b57\u8207\u6536\u76ca\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E5%90%8C%E5%BB%A3%E5%91%8A%E9%A1%9E%E5%9E%8B%E7%9A%84%E6%88%90%E6%9C%AC%E5%B7%AE%E7%95%B0%E6%AF%94%E8%BC%83\"><\/span>\u4e0d\u540c\u5ee3\u544a\u985e\u578b\u7684\u6210\u672c\u5dee\u7570\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5404\u5f62\u5f0f\u7684\u5ee3\u544a\u55ae\u6b21\u9ede\u64ca (\u66dd\u5149) \u6210\u672c\u4e0d\u540c\uff0c\u6210\u672c\u9ad8\u4f4e\u901a\u5e38\u5448\u73fe\uff1a<br \/>\n\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a <strong>\u2253 <\/strong>\u8cfc\u7269\u5ee3\u544a <strong>&gt; <\/strong>\u591a\u5a92\u9ad4\u5ee3\u544a (GDN) <strong>&gt; <\/strong>\u5f71\u7247\u5ee3\u544a<br \/>\n\u53ef\u7406\u89e3\u70ba\uff1a\u901a\u5e38\u50f1\u7528\u65bc\u5e97\u5167\u4ecb\u7d39\u7522\u54c1\u3001\u7d50\u5e33\u7684\u6b63\u8077\u4eba\u54e1\u6210\u672c\u5c07\u5927\u65bc\u5728\u5916\u767c\u50b3\u55ae\u3001\u6d3e\u5831\u7684\u6253\u5de5\u4eba\u54e1<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8A%95%E6%94%BE%E5%AD%A3%E7%AF%80%E6%80%A7%E5%BB%A3%E5%91%8A%E5%89%8D%E7%9A%84%E4%B8%89%E5%A4%A7%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span>\u6295\u653e\u5b63\u7bc0\u6027\u5ee3\u544a\u524d\u7684\u4e09\u5927\u6ce8\u610f\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7576\u9810\u7b97\u5206\u914d\u5b8c\u7562\u3001\u5ee3\u544a\u5f62\u5f0f\u8ddf\u7d20\u6750\u7686\u4ee5\u6e96\u5099\u59a5\u7576\uff0c\u5ee3\u544a\u5373\u53ef\u6309\u7167\u8a08\u5283\u4e0a\u7dda\u520a\u767b\uff0c\u4f46\u4ecd\u6709\u4e09\u4ef6\u4e8b\u5fc5\u9808\u6642\u523b\u7559\u610f\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E7%A2%BA%E4%BF%9D%E9%A0%90%E7%AE%97%E5%85%85%E8%A3%95\"><\/span><strong>1. \u78ba\u4fdd\u9810\u7b97\u5145\u88d5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u96a8\u8457\u5b63\u7bc0\u7bc0\u65e5\u8d8a\u8fd1\uff0c\u5e02\u5834\u641c\u5c0b\u91cf\u4e5f\u6703\u65e5\u8da8\u63d0\u5347\uff0c\u5b9a\u6642\u78ba\u8a8d\u6240\u8a2d\u5b9a\u7684\u9810\u7b97\u662f\u5426\u5145\u8db3\u3001\u4e5f\u8981\u67e5\u770b\u5ee3\u544a\u5e33\u6236\u9918\u984d\u662f\u5426\u5920\u7528\uff0c\u4ee5\u514d\u5728\u6700\u9700\u8981\u5f37\u6253\u66dd\u5149\u7684\u65e5\u5b50\u5ee3\u544a\u56e0\u9810\u7b97\u4e0d\u8db3\u800c\u4e0b\u67b6\u3001\u932f\u904e\u6700\u4f73\u92b7\u552e\u6642\u6a5f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%A2%BA%E4%BF%9D%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90%E6%AD%A3%E7%A2%BA%E6%80%A7\"><\/span><strong>2. \u78ba\u4fdd\u5ee3\u544a\u7d20\u6750\u6b63\u78ba\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7121\u95dc\u5ee3\u544a\u7d20\u6750\u597d\u58de\u3001\u800c\u662f\u7d20\u6750\u4e2d\u7684\u8cc7\u8a0a\u662f\u5426\u6b63\u78ba\uff1b\u8209\u51e1\u6587\u5b57\u3001\u5716\u7247\u3001\u5f71\u7247\u4e2d\u7684\u6d3b\u52d5\u6642\u9593\u3001\u6298\u6263\u512a\u60e0\u3001\u8d08\u79ae\u5167\u5bb9\u90fd\u8981\u7d93\u904e\u6aa2\u67e5\uff1b\u6700\u5e38\u9047\u5230\u7684\u72c0\u6cc1\u662f\u6d3b\u52d5\u65e5\u671f\u5df2\u7d93\u904e\u8abf\u6574\u3001\u4f46\u520a\u767b\u51fa\u53bb\u7684\u5ee3\u544a\u4ecd\u662f\u932f\u8aa4\u7684\u65e5\u671f\u8a0a\u606f\u7684\u60c5\u6cc1\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E7%A2%BA%E4%BF%9D%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E8%A8%AD%E5%AE%9A\"><\/span><strong>3. \u78ba\u4fdd\u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5973\u6027\u5167\u8863\u7684\u5ee3\u544a\u5efa\u8b70\u9396\u5b9a\u300c\u5973\u6027\u300d\u53d7\u773e\uff0c\u4f4d\u65bc\u53f0\u5317\u7684\u9910\u5ef3\u63a8\u51fa\u8056\u8a95\u7bc0\u5957\u9910\u5efa\u8b70\u9396\u5b9a\u300c\u96d9\u5317\u5e02\u300d\u70ba\u5ee3\u544a\u6295\u653e\u7bc4\u570d\uff0c\u800c\u9ad8\u55ae\u50f9\u7684\u5546\u54c1\u6216\u670d\u52d9\u53ef\u4ee5\u8003\u616e\u5c07\u300c18\u6b72\u4ee5\u4e0b\u300d\u7684\u53d7\u773e\u6392\u9664\u6389\uff1b\u9019\u4e9b\u770b\u4f3c\u7406\u6240\u7576\u7136\u7684\u8a2d\u5b9a\u7686\u70ba\u975e\u5e38\u5bb9\u6613\u758f\u5ffd\u7684\u7d30\u7bc0\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6e96\u5099\u5b63\u7bc0\u6027\u6d3b\u52d5\u901a\u5e38\u7e41\u7463\u53c8\u8cbb\u6642\uff0c\u800c\u900f\u904e\u4e0a\u8ff0\u7684\u91cd\u9ede\u8108\u7d61\u80fd\u8b93\u898f\u5283\u66f4\u6709\u689d\u7406\uff0c\u59a5\u5584\u8a2d\u5b9a\u5f8c\u751a\u81f3\u5373\u53ef\u7e7c\u7e8c\u6cbf\u7528\uff0c\u5982\u6b64\u4fbf\u80fd\u78ba\u4fdd\u6bcf\u5e74\u7684\u5b63\u7bc0\u6027\u6d3b\u52d5\u826f\u597d\u6210\u6548\u3001\u540c\u6642\u7701\u6642\u53c8\u7701\u529b\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-monthly-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads \u6bcf\u6708\u9810\u7b97\u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u9700\u8981\u6bcf\u6708\u9810\u7b97\uff1f\u8207\u5e73\u5747\u6bcf\u65e5\u9810\u7b97 x 30 \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5230\u4e86\u5e74\u5e95\uff0c\u4fbf\u662f\u5230\u4e86\u884c\u92b7\u4eba\u4e00\u5e74\u7576\u4e2d\u6700\u5fd9\u7684\u6642\u7bc0\uff0c\u5e74\u5e95\u8001\u95c6\u53ef\u80fd\u6703\u8981\u4f60\u6253\u9031\u5e74\u6176\u5ee3\u544a\u3001\u842c\u8056\u7bc0\u8981\u63a8\u76f8\u95dc\u6d3b\u52d5\u3001\u96d9\u5341\u4e00\u4e5f\u5fc5\u9808\u63d0 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,486,487],"tags":[],"class_list":["post-15058","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-youtube-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5982\u4f55\u7528Google Ads\u898f\u5283\u5b63\u7bc0\u6027\u5ee3\u544a\uff1f\u4f60\u7684\u5b63\u7bc0\u6027\u5ee3\u544a\u6559\u6230\u5b88\u5247 - awoo<\/title>\n<meta name=\"description\" content=\"\u6bcf\u6bcf\u5230\u4e86\u5e74\u5e95\uff0c\u4fbf\u662f\u5404\u5927\u54c1\u724c\u6700\u5fd9\u788c\u7684\u6642\u7bc0\uff0c\u5982\u4f55\u900f\u904e\u5b63\u7bc0\u6027\u5ee3\u544a\u59a5\u5584\u7d50\u5408\u5404\u5927\u7bc0\u65e5\uff0c\u70ba\u54c1\u724c\u518d\u5275\u66f4\u9ad8\u92b7\u552e\uff0c\u8b8a\u6210\u4e86\u6295\u653e\u5ee3\u544a\u6642\u7684\u6700\u5927\u96e3\u984c\u3002awoo\u6574\u7406\u51fa\u6295\u653e\u5b63\u7bc0\u6027\u5ee3\u544a\u524d\uff0c\u9700\u8981\u6ce8\u610f\u7684\u4e09\u5927\u4e8b\u9805\uff0c\u8b93\u5b63\u7bc0\u6027\u5ee3\u544a\u80fd\u767c\u63ee\u6700\u5927\u50f9\u503c\uff0c\u70ba\u54c1\u724c\u5e36\u4f86\u66f4\u597d\u7684\u8f49\u63db\u6210\u6548\uff0c\u7701\u6642\u53c8\u6210\u529b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/holiday-google-ads-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u7528Google Ads\u898f\u5283\u5b63\u7bc0\u6027\u5ee3\u544a\uff1f\u4f60\u7684\u5b63\u7bc0\u6027\u5ee3\u544a\u6559\u6230\u5b88\u5247 - awoo\" \/>\n<meta property=\"og:description\" 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