{"id":15088,"date":"2019-12-31T15:09:53","date_gmt":"2019-12-31T07:09:53","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15088"},"modified":"2024-09-18T11:51:27","modified_gmt":"2024-09-18T03:51:27","slug":"google-ads-gdn-season","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-gdn-season\/","title":{"rendered":"\u5982\u4f55\u63d0\u5347\u6de1\u5b63\u5ee3\u544a\u6d41\u91cf\uff1f\u4f7f\u7528 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u514b\u670d\u5b63\u7bc0\u6027\u554f\u984c"},"content":{"rendered":"<p class=\"p1\">\u5230\u4e86\u51ac\u5929\uff0c\u4e0b\u73ed\u6b63\u76e4\u7b97\u8457\u8981\u5403\u54ea\u5bb6\u706b\u934b\u7684\u540c\u6642\uff0c\u4e00\u908a\u7ffb\u8457\u65e5\u66c6\uff0c\u7528\u9ea5\u514b\u7b46\u5708\u9078\u5373\u5c07\u5230\u4f86\u7684\u6a94\u671f\uff0c\u70ba\u5ba2\u6236\u898f\u5283\u4e00\u7cfb\u5217\u6625\u590f\u7684<span class=\"s1\"> Google Ads <\/span>\u5ee3\u544a\u6d3b\u52d5\uff0c\u6211\u5011\u5fc5\u9808\u8d70\u5728\u5b63\u7bc0\u6027\u66f2\u7dda\u7684\u9818\u5148\u5730\u4f4d\uff0c\u96a8\u6642\u6e96\u5099\u61c9\u5c0d\u6c23\u5019\u3001\u6d3b\u52d5\u3001\u6642\u4e8b\u7684\u8b8a\u5316\u3002\u5c0d\u65bc\u50cf\u6211\u5011\u9019\u6a23\u7684\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u5ee3\u544a\u7684\u5b63\u7bc0\u6027\u8b8a\u5316\u3002<\/p>\n<p class=\"p1\">\u6709\u4e9b\u662f\u53ef\u4ee5\u4e8b\u5148\u9810\u6599\u5230\u7684\u8f03\u6709\u898f\u5f8b\u7684\u5b63\u7bc0\u6027\u8b8a\u5316\uff1a\u4f8b\u5982\u82b1\u5e97\u8001\u95c6\u4e00\u5b9a\u6703\u77e5\u9053\u73ab\u7470\u548c\u5eb7\u4e43\u99a8\u7684\u8a62\u554f\u5ea6\uff0c\u5728\u60c5\u4eba\u7bc0\u548c\u6bcd\u89aa\u7bc0\u5047\u671f\u524d\u5915\u98c6\u5347\u3002\u76ae\u819a\u79d1\u7684\u639b\u865f\u4eba\u6578\u5728\u79cb\u5b63\u6fc0\u589e\uff1b\u70ba\u671f\u4e00\u5468\u7684\u9ed1\u8272\u661f\u671f\u4e94\u6176\u5178\uff0c\u5404\u5927\u7db2\u8def\u5546\u57ce\u8cb7\u6c23\u66b4\u589e\u3002<\/p>\n<p class=\"p1\">\u4f46\u6709\u4e9b\u5b63\u7bc0\u6027\u8b8a\u5316\u5247\u662f\u96e3\u4ee5\u9810\u6e2c\u7684\uff0c\u6240\u4ee5\u6211\u5011\u9700\u8981\u505a\u597d\u6e96\u5099\u3002\u6bcf\u500b\u5ee3\u544a\u5ba2\u6236\u7684\u696d\u614b\u90fd\u6703\u7d93\u6b77\u67d0\u7a2e\u5b63\u7bc0\u6027\u7684\u8ff4\u5708\u3002\u6211\u5011\u5982\u4f55\u78ba\u4fdd\u6de1\u5b63\u6642\u505a\u597d\u5145\u8db3\u6e96\u5099\uff1f\u5982\u4f55\u505a\u597d\u6de1\u5b63\u7684\u512a\u5316\uff0c\u4ee5\u9762\u81e8\u5373\u5c07\u5230\u4f86\u7684\u641c\u5c0b\u9ad8\u5cf0\uff1f<\/p>\n<p>\u6211\u5011\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u4f86\u512a\u5316\uff1a<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\u627e\u51fa\u81ea\u5df1\u696d\u614b\u7684\u5b63\u7bc0\u6027\u6a21\u5f0f<\/li>\n<li>\u597d\u597d\u5584\u7528\u4f60\u7684\u641c\u5c0b\u91cf\u6de1\u5b63<\/li>\n<li>\u5229\u7528 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u63d0\u5347\u641c\u5c0b\u6de1\u5b63\u7684\u6d41\u91cf\uff0c\u4e26\u88fd\u4f5c\u6709\u6548\u7684\u591a\u5a92\u9ad4\u5ee3\u544a<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 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ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-gdn-season\/#%E5%A5%BD%E5%A5%BD%E5%96%84%E7%94%A8%E4%BD%A0%E7%9A%84%E6%90%9C%E5%B0%8B%E9%87%8F%E6%B7%A1%E5%AD%A3\" >\u597d\u597d\u5584\u7528\u4f60\u7684\u641c\u5c0b\u91cf\u6de1\u5b63<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-gdn-season\/#%E5%88%A9%E7%94%A8_Google_Ads_%E7%9A%84_GDN_%E5%A4%9A%E5%AA%92%E9%AB%94%E8%81%AF%E6%92%AD%E7%B6%B2%E6%8F%90%E5%8D%87%E6%90%9C%E5%B0%8B%E6%B7%A1%E5%AD%A3%E7%9A%84%E6%B5%81%E9%87%8F%EF%BC%8C%E4%B8%A6%E8%A3%BD%E4%BD%9C%E6%9C%89%E6%95%88%E7%9A%84%E5%A4%9A%E5%AA%92%E9%AB%94%E5%BB%A3%E5%91%8A\" >\u5229\u7528 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u63d0\u5347\u641c\u5c0b\u6de1\u5b63\u7684\u6d41\u91cf\uff0c\u4e26\u88fd\u4f5c\u6709\u6548\u7684\u591a\u5a92\u9ad4\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-gdn-season\/#%E6%88%B0%E5%8B%9D%E5%AD%A3%E7%AF%80%E6%80%A7%E8%AE%8A%E5%8C%96\" >\u6230\u52dd\u5b63\u7bc0\u6027\u8b8a\u5316<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%A2%BA%E5%AE%9A%E5%AD%A3%E7%AF%80%E6%80%A7%E6%A8%A1%E5%BC%8F\"><\/span><span style=\"font-weight: 400;\">\u78ba\u5b9a\u5b63\u7bc0\u6027\u6a21\u5f0f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u4e0d\u78ba\u5b9a\u4f60\u7684\u696d\u614b\u662f\u5426\u6709\u660e\u986f\u7684\u5b63\u7bc0\u6027\u5dee\u7570\uff0c\u9996\u8981\u5de5\u4f5c\u662f\u5efa\u8b70<strong>\u6bd4\u5c0d\u4e0d\u540c\u5e74\u5ea6\u7684\u6d41\u91cf\u5831\u8868<\/strong>\uff0c\u67e5\u770b\u4e0d\u540c\u5e74\u5ea6\u4e4b\u9593\u5ee3\u544a\u6295\u653e\u7684\u66dd\u5149\u6b21\u6578\u6ce2\u52d5\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5118\u7ba1\u4f60\u7684\u5ee3\u544a\u66dd\u5149\u6b21\u6578\u6bcf\u5e74\u90fd\u5728\u540c\u4e00\u6642\u9593\u5927\u5e45\u5ea6\u4e0b\u964d\uff0c\u4e0d\u904e\u6642\u9593\u9ede\u9084\u662f\u6709\u53ef\u80fd\u6703\u767c\u751f\u7565\u5fae\u7684\u8b8a\u5316 (\u96a8\u8457\u4f7f\u7528\u8005\u7fd2\u6163\u7684\u3001\u793e\u6703\u7684\u8b8a\u5316\u7b49\u56e0\u7d20\uff0c\u9010\u5e74\u7565\u5fae\u6ce2\u52d5)\uff0c\u4f46\u662f\u4f60\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u5b63\u7bc0\u6027\u7684\u6ce2\u52d5\u4f86\u91cd\u65b0\u5be9\u8996\u53ef\u80fd\u767c\u751f\u7684\u60c5\u6cc1\uff0c\u4e26\u5584\u7528\u5275\u610f\u4f86\u52fe\u8d77\u6f5b\u5728\u5ba2\u6236\u7684\u6ce8\u610f\uff0c\u4ee5\u66f4\u8cbc\u8fd1\u7576\u4e0b\u7684\u5275\u610f\u4f86\u8a2d\u8a08\u54c1\u724c\u5ee3\u544a\u3002\u5373\u4f7f\u6bcf\u5e74\u7684\u641c\u5c0b\u65fa\u5b63\u53ea\u6709\u4e00\u500b\u6708\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8a72\u6708\u4f5c\u70ba\u50ac\u5316\u5291\uff0c\u4f7f\u4f60\u7684\u5ee3\u544a\u6e20\u9053\u5728\u63a5\u4e0b\u4f86\u7684\u4e00\u500b\u5b63\u5ea6\u84ec\u52c3\u767c\u5c55\uff0c\u4e26\u5728\u5168\u5e74\u5269\u9918\u7684\u6642\u9593\u88e1\u8b93\u7522\u54c1\u6210\u529f\u7684\u92b7\u552e\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A5%BD%E5%A5%BD%E5%96%84%E7%94%A8%E4%BD%A0%E7%9A%84%E6%90%9C%E5%B0%8B%E9%87%8F%E6%B7%A1%E5%AD%A3\"><\/span>\u597d\u597d\u5584\u7528\u4f60\u7684\u641c\u5c0b\u91cf\u6de1\u5b63<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u67d0\u500b\u5b63\u5ea6\u7684\u641c\u5c0b\u91cf\u8f03\u4f4e\u6642\uff0c\u5927\u591a\u6578\u4eba\u7684\u9996\u5148\u60f3\u5230\u7684\u662f\u95dc\u9589\u6240\u6709\u4ed8\u8cbb\u641c\u7d22\u5ee3\u544a\uff0c\u76f4\u5230\u4ed6\u5011\u8a8d\u70ba\u641c\u5c0b\u91cf\u53c8\u56de\u4f86\u4e86\u3002\u4f46\u6211\u60f3\u61c9\u8a72\u5c07\u9019\u6bb5\u671f\u9593\u8996\u70ba\u4f7f\u7528\u5176\u4ed6\u5de5\u5177\u4f86\u5efa\u7acb\u65b0\u6e20\u9053\u7684\u6a5f\u6703\uff0c\u518d\u4f86\u662f\u601d\u8003\u5728\u9019\u641c\u5c0b\u91cf\u8f03\u4f4e\u7684\u7684\u671f\u9593\u5167\u5438\u5f15\u53d7\u773e\u7684\u5275\u65b0\u65b9\u6cd5\uff0c\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u589e\u52a0\u518d\u884c\u92b7\u540d\u55ae\u7684\u6df1\u5ea6\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8_Google_Ads_%E7%9A%84_GDN_%E5%A4%9A%E5%AA%92%E9%AB%94%E8%81%AF%E6%92%AD%E7%B6%B2%E6%8F%90%E5%8D%87%E6%90%9C%E5%B0%8B%E6%B7%A1%E5%AD%A3%E7%9A%84%E6%B5%81%E9%87%8F%EF%BC%8C%E4%B8%A6%E8%A3%BD%E4%BD%9C%E6%9C%89%E6%95%88%E7%9A%84%E5%A4%9A%E5%AA%92%E9%AB%94%E5%BB%A3%E5%91%8A\"><\/span>\u5229\u7528 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u63d0\u5347\u641c\u5c0b\u6de1\u5b63\u7684\u6d41\u91cf\uff0c\u4e26\u88fd\u4f5c\u6709\u6548\u7684\u591a\u5a92\u9ad4\u5ee3\u544a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u767c\u73fe\u95dc\u9375\u5b57\u641c\u7d22\u6b21\u6578\u4e0b\u964d\u6642\uff0c\u6211\u5011\u8a72\u5982\u4f55\u904b\u7528\u8a2d\u8a08\u51fa\u4f86\u7684\u5275\u610f\u5167\u5bb9\u5462\uff1f\u53ef\u4ee5\u904b\u7528\u5728 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u4e2d\uff0c\u900f\u904e GDN \u7684\u9ad8\u6ef2\u900f\u7387\u548c\u9ad8\u6d41\u91cf\uff0c<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u63d0\u9ad8\u60a8\u5728\u7db2\u8def\u4e0a\u7684\u54c1\u724c\u641c\u7d22\u5370\u8c61\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5982\u4f55\u88fd\u4f5c\u6709\u6548\u7684\u5c55\u793a\u5ee3\u544a\u4ee5\u61c9\u5c0d\u5b63\u7bc0\u6027\u8b8a\u5316\uff1f<\/span><span style=\"font-weight: 400;\">\u7528\u60c5\u611f\u8a9e\u8a00\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\uff0c\u53d7\u5230\u60c5\u611f\u7684\u6975\u5927\u9a45\u52d5\u9032\u800c\u4fc3\u6210\u4ea4\u6613\u7522\u751f\uff0c\u4f7f\u7528\u80fd\u5920\u89f8\u767c\u8207\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7dca\u5bc6\u76f8\u95dc\u7684\u60c5\u7dd2\u7684\u8a5e\u8a9e\u3002<\/span><span style=\"font-weight: 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