{"id":15127,"date":"2019-11-12T11:31:42","date_gmt":"2019-11-12T03:31:42","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15127"},"modified":"2024-09-18T11:53:47","modified_gmt":"2024-09-18T03:53:47","slug":"google-ads-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/","title":{"rendered":"Google \u5ee3\u544a\u4e0a\u7684\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5230\u5e95\u591a\u91cd\u8981\uff1f"},"content":{"rendered":"<p>2016 \u5e74\u884c\u52d5\u88dd\u7f6e\u5728\u7db2\u7ad9\u4e0a\u6d41\u91cf\u5df2\u6b63\u5f0f\u8d85\u8d8a\u684c\u6a5f\uff0c\u5230\u4e86\u4eca\u5e74 2019 \u5e74\u7b2c\u4e00\u5b63\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u5df2\u8d85\u904e\u6240\u6709\u641c\u5c0b 50% \u4ee5\u4e0a\uff0c\u8868\u793a\u6211\u5011\u900f\u904e\u884c\u52d5\u88dd\u7f6e (\u5305\u542b\uff1a\u624b\u6a5f\u3001\u5e73\u677f) \u4f86\u89e3\u6c7a\u751f\u6d3b\u4e0a\u7684\u5927\u5c0f\u554f\u984c\u5df2\u662f\u7a00\u9b06\u5e73\u5e38\u7684\u829d\u9ebb\u5c0f\u4e8b\u3002<br \/>\n\u96a8\u8457\u4f7f\u7528\u8005\u7fd2\u6163\u7684\u6539\u8b8a\uff0c\u6211\u5011\u7684\u7db2\u7ad9\u6709\u96a8\u8457\u6d6a\u6f6e\u8ddf\u8457\u6539\u8b8a\u55ce\uff1f\u65e9\u5728 2015 \u5e74 Google \u5c31\u5df2\u8abf\u6574\u641c\u5c0b\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\uff0c\u5c07\u7db2\u7ad9\u662f\u5426\u6eff\u8db3\u300c\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027\u300d\u7d0d\u5165\u7db2\u7ad9\u6392\u540d\u7684\u8a55\u5206\u4f9d\u64da\uff0c\u63db\u53e5\u8a71\u8aaa\uff1a<strong>\u7db2\u7ad9\u7b26\u5408\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027\uff0c\u5c07\u53ef\u53d6\u5f97\u8f03\u9ad8\u7684\u7db2\u7ad9\u6392\u540d\u6b0a\u91cd\u3002<\/strong>\u9664\u4e86\u7db2\u7ad9\u5f97\u5230\u641c\u5c0b\u597d\u6392\u540d\u4e4b\u5916\uff0c\u5728\u6578\u4f4d\u5ee3\u544a\u4e0a\u53c8\u6709\u4ec0\u9ebc\u5f71\u97ff\u5462\uff1f\u6211\u5011\u63a5\u4e0b\u4f86\u5c07\u6709\u4e00\u7cfb\u5217\u7684\u8aaa\u660e\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%8F%8B%E5%96%84%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%8F%8B%E5%96%84%E5%B0%8D%E5%BB%A3%E5%91%8A%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5c0d\u5ee3\u544a\u5f88\u91cd\u8981\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E7%B6%B2%E9%A0%81%E8%BC%89%E5%85%A5%E9%80%9F%E5%BA%A6%E5%BF%AB%EF%BC%8C%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88\" >\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u5feb\uff0c\u63d0\u5347\u5ee3\u544a\u6210\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E5%BB%A3%E5%91%8A%E8%A9%95%E7%B4%9A%E5%88%86%E6%95%B8%E9%AB%98%EF%BC%8C%E9%99%8D%E4%BD%8E%E9%BB%9E%E6%93%8A%E6%88%90%E6%9C%AC\" >\u5ee3\u544a\u8a55\u7d1a\u5206\u6578\u9ad8\uff0c\u964d\u4f4e\u9ede\u64ca\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E5%BB%BA%E7%AB%8B%E8%89%AF%E5%A5%BD%E7%9A%84%E8%A1%8C%E5%8B%95%E7%B6%B2%E7%AB%99%EF%BC%8C%E6%94%B9%E5%96%84%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E8%B7%B3%E5%87%BA%E7%8E%87\" >\u5efa\u7acb\u826f\u597d\u7684\u884c\u52d5\u7db2\u7ad9\uff0c\u6539\u5584\u884c\u52d5\u88dd\u7f6e\u8df3\u51fa\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E8%A1%8C%E5%8B%95%E5%B8%82%E5%A0%B4%E5%A2%9E%E9%95%B7%E4%B8%8B%EF%BC%8CGoogle%E5%BB%A3%E5%91%8A%E8%A6%81%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F\" >\u884c\u52d5\u5e02\u5834\u589e\u9577\u4e0b\uff0cGoogle\u5ee3\u544a\u8981\u5982\u4f55\u56e0\u61c9\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%9B%9D%E5%85%89%E4%BD%8D%E7%BD%AE\" >\u512a\u5316\u5ee3\u544a\u66dd\u5149\u4f4d\u7f6e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E5%96%84%E7%94%A8%E5%BB%A3%E5%91%8A%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A\" >\u5584\u7528\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-mobile-friendly\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%8F%8B%E5%96%84%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4f7f\u7528\u8005\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u4f86\u700f\u89bd\u7db2\u7ad9\uff0c\u4e00\u6a23\u80fd\u5920\u7372\u5f97\u597d\u7684\u700f\u89bd\u4f7f\u7528\u9ad4\u9a57\uff0c\u6392\u7248\u6a19\u793a\u6e05\u695a\u3001\u5b57\u9ad4\u5716\u7247\u5927\u5c0f\u9069\u4e2d\u5bb9\u6613\u95b1\u8b80\u3001\u7db2\u9801\u901f\u5ea6\u5feb\u3002\u6211\u5011\u8a72\u5982\u4f55\u8a55\u4f30\u7db2\u7ad9\u662f\u5426\u7b26\u5408\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\uff1f\u5176\u5be6 Google \u5b98\u65b9\u76ee\u524d\u5df2\u63d0\u4f9b\u5e7e\u500b\u6aa2\u6e2c\u7db2\u7ad9\u670d\u52d9\uff1a\u300c<a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66<\/a>\u300d\u3001\u300c<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"> PageSpeed Insights<\/a>\u300d\u3001\u300c<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/feature\/testmysite\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u884c\u52d5\u7db2\u7ad9\u6548\u80fd<\/a>\u300d\uff0c\u6839\u64da\u6e2c\u8a66\u7d50\u679c\u4f86\u6539\u5584\u7db2\u7ad9\uff0c\u78ba\u4fdd\u7db2\u9801\u5728\u4efb\u4f55\u88dd\u7f6e\u4e0a\u90fd\u80fd\u63d0\u4f9b\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%8F%8B%E5%96%84%E5%B0%8D%E5%BB%A3%E5%91%8A%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u70ba\u4ec0\u9ebc\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5c0d\u5ee3\u544a\u5f88\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E9%A0%81%E8%BC%89%E5%85%A5%E9%80%9F%E5%BA%A6%E5%BF%AB%EF%BC%8C%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88\"><\/span>\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u5feb\uff0c\u63d0\u5347\u5ee3\u544a\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Google \u6307\u51fa\u6839\u64da\u4ee5\u5f80\u5ee3\u544a\u6578\u64da\u5f97\u77e5\uff1a<strong>\u884c\u52d5\u7db2\u9801\u8f09\u5165\u6642\u9593\u6bcf\u591a\u4e00\u79d2\uff0c\u8f49\u63db\u91cf\u53ef\u80fd\u6e1b\u5c11\u591a\u9054 20%<\/strong>\u3002\u8981\u60f3\u63d0\u5347\u884c\u52d5\u5ee3\u544a\u7684\u6210\u6548\uff0c\u6539\u5584\u300c\u5230\u9054\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u300d\u662f\u6700\u7c21\u55ae\u6709\u6548\u7684\u505a\u6cd5\u4e4b\u4e00\u3002\u6211\u60f3\u61c9\u8a72\u6c92\u6709\u5ee3\u544a\u4e3b\u60f3\u56e0\u6b64\u800c\u6d41\u5931\u6389\u9867\u5ba2\u53ca\u71df\u6536\uff0c\u73fe\u5728\u5c31\u8d95\u5feb\u958b\u555f\u5ee3\u544a\u5f8c\u53f0\uff0c\u67e5\u770b\u76ee\u524d\u300c<strong>\u884c\u52d5\u88dd\u7f6e\u8f09\u5165\u901f\u5ea6\u5206\u6578<\/strong>\u300d\u3002<\/p>\n<h3><img decoding=\"async\" class=\"wp-image-15129 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/unnamed-1.png\" alt=\"google ads \u884c\u52d5\u88dd\u7f6e\u8f09\u5165\u5206\u6578\" width=\"633\" height=\"94\" \/><\/h3>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E8%A9%95%E7%B4%9A%E5%88%86%E6%95%B8%E9%AB%98%EF%BC%8C%E9%99%8D%E4%BD%8E%E9%BB%9E%E6%93%8A%E6%88%90%E6%9C%AC\"><\/span>\u5ee3\u544a\u8a55\u7d1a\u5206\u6578\u9ad8\uff0c\u964d\u4f4e\u9ede\u64ca\u6210\u672c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff0c\u5176\u4e2d\u4e00\u9805\u91cd\u8981\u8a55\u4f30\u6307\u6a19\u300c\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u300d\uff0c\u7528\u4f86\u8a55\u4f30\u4f7f\u7528\u8005\u900f\u904e\u5ee3\u544a\u9032\u5165\u7db2\u7ad9\u5f8c\u7684\u9ad4\u9a57\u72c0\u6cc1\u5982\u4f55\uff0c\u6b64\u6307\u6a19\u4e0d\u50c5\u5f71\u97ff<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ee3\u544a\u8a55\u7d1a<\/a>\uff0c\u9023\u5e36\u5f71\u97ff\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9 (CPC) \u53ca\u5ee3\u544a\u7af6\u50f9\u4e2d\u7684\u6392\u540d\u3002\u5982\u679c\u5ee3\u544a\u5c0e\u5165\u7684\u7db2\u7ad9\u7121\u6cd5\u63d0\u4f9b\u826f\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0cGoogle \u5c31\u6703\u964d\u4f4e\u5ee3\u544a\u986f\u793a\u983b\u7387\uff0c\u751a\u81f3\u5b8c\u5168\u4e0d\u986f\u793a\u5ee3\u544a\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u5982\u679c\u300c\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u300d\u5206\u6578\u9ad8\uff0c\u63d0\u5347\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff0c\u6211\u5011\u53cd\u800c\u80fd\u7528\u66f4\u4f4e\u7684\u9ede\u64ca\u6210\u672c\u4f86\u53d6\u5f97\u66f4\u597d\u7684\u5ee3\u544a\u6392\u540d\u3002<br \/>\n\u800c\u826f\u597d\u7684\u7db2\u9801\u9ad4\u9a57\u5176\u4e2d\u5c31\u5305\u542b\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027\uff1a\u884c\u52d5\u7248\u7db2\u9801\u8a2d\u8a08\u662f\u5426\u6613\u65bc\u4f7f\u7528\u8005\u65b9\u4fbf\u700f\u89bd\uff1f\u6d41\u7a0b\u7c21\u55ae\u80fd\u5920\u5feb\u901f\u8a02\u8cfc\u5546\u54c1\uff1f\u6709\u7121\u5f48\u8df3\u5ee3\u544a\uff1f\u8f09\u5165\u901f\u5ea6\u662f\u5426\u5920\u5feb\uff1f\u90fd\u662f mobile-friendly \u8a55\u4f30\u7684\u4e00\u74b0\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/quality-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ads\u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u5225\u518d\u628a\u54c1\u8cea\u5206\u6578\u8ddf\u7e3e\u6548\u5283\u4e0a\u7b49\u865f\uff01<\/a><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%BA%E7%AB%8B%E8%89%AF%E5%A5%BD%E7%9A%84%E8%A1%8C%E5%8B%95%E7%B6%B2%E7%AB%99%EF%BC%8C%E6%94%B9%E5%96%84%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E8%B7%B3%E5%87%BA%E7%8E%87\"><\/span>\u5efa\u7acb\u826f\u597d\u7684\u884c\u52d5\u7db2\u7ad9\uff0c\u6539\u5584\u884c\u52d5\u88dd\u7f6e\u8df3\u51fa\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u5f9e GA \u4e0a\u6211\u5011\u53ef\u770b\u5230\u4e0d\u540c\u88dd\u7f6e\u8df3\u51fa\u7387\uff0c\u6709\u6642\u6703\u767c\u73fe\u884c\u52d5\u88dd\u7f6e\u7684\u5ee3\u544a\u8df3\u51fa\u7387\u7279\u5225\u9ad8\u3001\u7db2\u7ad9\u505c\u7559\u6642\u9593\u7279\u5225\u77ed\uff0c\u9019\u53ef\u80fd\u662f\u4e00\u9805\u8b66\u8a0a\uff0c\u4f7f\u7528\u8005\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u9032\u5165\u7db2\u7ad9\u5f8c\u7684\u9ad4\u9a57\u4e0d\u4f73\uff0c\u7562\u76e1\u73fe\u5728\u4f7f\u7528\u8005\u5df2\u8d85\u904e\u534a\u6578\u5229\u7528\u884c\u52d5\u88dd\u7f6e\u4f86\u641c\u5c0b\uff0c\u82e5\u9577\u671f\u4e0d\u7406\u6703\uff0c\u53ea\u6703\u8b93\u5ee3\u544a\u9810\u7b97\u50cf\u4e1f\u5165\u5927\u6d77\u822c\u770b\u4e0d\u898b\u6f23\u6f2a\uff0c\u90a3\u8981\u5982\u4f55\u6539\u5584\uff1f\u5efa\u8b70\u4f9d\u7167 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2549057?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u8aaa\u660e<\/a> \u4f86\u8207\u7db2\u7ad9\u5de5\u7a0b\u5e2b\u8a0e\u8ad6\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-15130 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-09-29-\u4e0b\u53484.40.14.png\" alt=\"ga\u6578\u64da\" width=\"1006\" height=\"325\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E5%8B%95%E5%B8%82%E5%A0%B4%E5%A2%9E%E9%95%B7%E4%B8%8B%EF%BC%8CGoogle%E5%BB%A3%E5%91%8A%E8%A6%81%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F\"><\/span>\u884c\u52d5\u5e02\u5834\u589e\u9577\u4e0b\uff0cGoogle\u5ee3\u544a\u8981\u5982\u4f55\u56e0\u61c9\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%9B%9D%E5%85%89%E4%BD%8D%E7%BD%AE\"><\/span>\u512a\u5316\u5ee3\u544a\u66dd\u5149\u4f4d\u7f6e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u884c\u52d5\u88dd\u7f6e\u87a2\u5e55\u5927\u5c0f\u8207\u684c\u6a5f\u622a\u7136\u4e0d\u540c\uff0c\u4f7f\u7528\u8005\u5728\u700f\u89bd\u7fd2\u6163\u4e0a\u4e5f\u6703\u6709\u4e9b\u70ba\u4e0d\u540c\u3002\u901a\u5e38\u641c\u5c0b\u7684\u4e0a\u4e0b\u65b9\u662f\u5ee3\u544a\u5730\u5e36\uff0c\u4f46\u56e0\u70ba\u662f\u884c\u52d5\u88dd\u7f6e\uff0c\u4e0a\u65b9\u5ee3\u544a\u4f4d\u7f6e(\u5982\u4e0b\u5716)\u5df2\u4f54\u6eff\u6574\u500b\u624b\u6a5f\uff0c\u4f7f\u7528\u8005\u66f4\u4e0d\u5bb9\u6613\u6ed1\u5230\u6700\u4e0b\u65b9\u5ee3\u544a\uff0c\u4e5f\u6703\u767c\u73fe\u4e0b\u65b9\u5ee3\u544a\u5340\u57df\u7684\u9ede\u64ca\u7387\u5176\u5be6\u4e0d\u592a\u597d\uff0c\u5728\u884c\u52d5\u88dd\u7f6e\u6642\u4ee3\uff0c\u5ee3\u544a\u66dd\u5149\u4f4d\u7f6e\u66f4\u986f\u5f97\u91cd\u8981\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-15134 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-10-07-\u4e0b\u53485.39.44.png\" alt=\"google\u884c\u52d5\u5ee3\u544a\u66dd\u5149\u7248\u4f4d\" width=\"395\" height=\"733\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8%E5%BB%A3%E5%91%8A%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A\"><\/span>\u5584\u7528\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u9664\u4e86\u65b9\u4fbf\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684\u4f7f\u7528\u8005\u76f4\u63a5\u6253\u96fb\u8a71\u6216\u5730\u5716\u5c0e\u822a\uff0c\u5efa\u8b70\u52a0\u4e0a\u300c<strong>\u7db2\u7ad9\u984d\u5916\u8cc7\u8a0a<\/strong>\u300d\u3001\u300c<strong>\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/strong>\u300d\u3001\u300c<strong>\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a<\/strong>\u300d\uff0c\u4e5f\u6703\u767c\u73fe\u65b0\u589e\u5176\u4ed6\u7684\u984d\u5916\u8cc7\u8a0a\u5f8c\uff0c\u5ee3\u544a\u7248\u9762\u66f4\u5927\u66f4\u5438\u775b\uff0c\u76f8\u8f03\u65bc\u6c92\u6709\u984d\u5916\u8cc7\u8a0a\u7684\u5ee3\u544a\uff0c\u7248\u4f4d\u8db3\u8db3\u591a\u4e86\u4e00\u500d\uff0c Google \u6578\u64da\u6307\u51fa\uff1a\u6bcf\u65b0\u589e\u4e00\u9805\u984d\u5916\u8cc7\u8a0a\uff0c\u6703\u63d0\u5347 10-15% \u7684\u9ede\u64ca\u7387\uff0c\u6709\u4e92\u52d5\u5c31\u6709\u8f49\u63db\u6a5f\u6703\uff0c\u8d0f\u5728\u8d77\u8dd1\u9ede\u662f\u5f88\u91cd\u8981\u7684\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-15137 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-10-07-\u4e0b\u53485.43.41.png\" alt=\"\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\" width=\"254\" height=\"302\" \/><br \/>\n<img decoding=\"async\" class=\"wp-image-15138 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/10\/\u87a2\u5e55\u5feb\u7167-2019-10-07-\u4e0b\u53485.43.06.png\" alt=\"\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\" width=\"255\" height=\"277\" \/><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5584\u7528Google\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u773c\u7403\u63d0\u5347\u9ede\u95b1\u7387\u53ca\u8f49\u63db\u7387<\/a><\/p>\n<ol start=\"3\">\n<li>\n<h4>\u5ee3\u544a 24H \u5728\u7dda\u4e0a<\/h4>\n<\/li>\n<\/ol>\n<p>\u96a8\u8457\u884c\u52d5\u88dd\u7f6e\u666e\u53ca\uff0c\u4e5f\u6539\u8b8a\u4f7f\u7528\u8005\u7fd2\u6163\uff0c\u6211\u5011\u96a8\u6642\u90fd\u6709\u53ef\u80fd\u9032\u884c\u641c\u5c0b\uff0c\u901a\u52e4\u6642\u9593\u3001\u4e0a\u73ed\u5077\u61f6\u6642 (?)\u3001\u5403\u98ef\u3001\u4e0b\u5348\u8336\u3001\u7761\u524d\u3001\u5bb5\u591c\u6642\u9593\u3001\u5931\u7720\u7b49\uff0c\u53ef\u4ee5\u8aaa 24 \u5c0f\u6642\u90fd\u662f\u6a5f\u6703\uff0c\u90a3\u4f60\u7684\u5ee3\u544a\u6709 24 \u5c0f\u6642\u5728\u7dda\u55ce\uff1f\u7e3d\u4e0d\u80fd\u5ba2\u4eba\u5df2\u5230\u9580\u53e3\uff0c\u6211\u5011\u7684\u5e97\u537b\u662f\u6253\u70ca\u4e2d\uff0c\u6211\u76f8\u4fe1\u6d41\u5931\u6389\u6f5b\u5728\u5ba2\u6236\u662f\u8001\u95c6\u5011\u6700\u4e0d\u9858\u770b\u5230\u7684\u666f\u8c61\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u70ba\u4e86\u8b93\u6bcf\u4e00\u5206\u5ee3\u544a\u8cbb\u90fd\u82b1\u5f97\u503c\u5f97\uff0c\u4e0d\u7ba1\u4f7f\u7528\u8005\u5f9e\u684c\u6a5f\u6216\u884c\u52d5\u88dd\u7f6e\u4f86\u700f\u89bd\u7db2\u7ad9\uff0c\u9ad4\u9a57\u8207\u611f\u53d7\u4e0a\u90fd\u662f\u597d\u7684\uff0c\u9996\u8981\u4efb\u52d9\u5c31\u662f\u628a\u7db2\u7ad9\u54c1\u8cea\u8abf\u6574\u597d\uff0c\u8b93\u4f7f\u7528\u8005\u6709\u8457\u6109\u6085\u7684\u5fc3\u60c5\u4e0b\u8cfc\u7269\u53ef\u80fd\u8cb7\u66f4\u591a\uff0c\u4e14\u5c0d\u54c1\u724c\u5370\u8c61\u4e5f\u6709\u52a0\u5206\u6548\u679c\uff01\u82e5\u9084\u5c0d\u7db2\u7ad9\u512a\u5316\u6216\u6295\u653e\u5ee3\u544a\u4e0a\u4e0d\u77e5\u5f9e\u4f55\u4e0b\u624b\uff0c\u90a3\u5c31\u8d95\u7dca\u4f86\u554f awoo \u5427\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/ads-attribution-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5206\u6790\u5ee3\u544a\u6210\u6548\uff1f\u5f9eGoogle Ads\u6b78\u56e0\u6a21\u5f0f\u770b\u54ea\u4e9b\u95dc\u9375\u5b57\u6709\u8f49\u63db<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 \u5e74\u884c\u52d5\u88dd\u7f6e\u5728\u7db2\u7ad9\u4e0a\u6d41\u91cf\u5df2\u6b63\u5f0f\u8d85\u8d8a\u684c\u6a5f\uff0c\u5230\u4e86\u4eca\u5e74 2019 \u5e74\u7b2c\u4e00\u5b63\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u5df2\u8d85\u904e\u6240\u6709\u641c\u5c0b 50% [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484],"tags":[],"class_list":["post-15127","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google 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