{"id":15612,"date":"2019-11-19T15:47:08","date_gmt":"2019-11-19T07:47:08","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15612"},"modified":"2019-11-19T15:47:08","modified_gmt":"2019-11-19T07:47:08","slug":"growth-officer-2019","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/","title":{"rendered":"\u300a\u6210\u9577\u99ed\u5ba2\u300b\u8303\u51b0\u5c08\u8a2a\uff1a\u54c1\u724c\u8001\u5316\u7684\u89e3\u6cd5\u30fc\u5708\u4f4f\u7528\u6236\u3001\u91cd\u8996\u6703\u54e1\u7684 RARRA"},"content":{"rendered":"<p>2018 \u5e74\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u8b1b\u8005\u4e4b\u4e00\u300a\u6210\u9577\u99ed\u5ba2\u300b\u4f5c\u8005\u8303\u51b0\uff0c\u5728\u53bb\u5e74\u5e74\u6703\u4e0a\u8ac7\u5230<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018-growth-hacker\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5be6\u8e10\u6210\u9577\u99ed\u5ba2\u7406\u8ad6\u81f3\u4f01\u696d\u7576\u4e2d<\/a>\uff0c\u4eca\u5e74\u8303\u51b0\u518d\u5ea6\u4f86\u53f0\u64d4\u4efb 2019 \u5e74\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7684\u6f14\u8b1b\u5609\u8cd3\uff0c\u6703\u524d\u6211\u5011\u8207\u8303\u51b0\u9032\u884c\u4e00\u6bb5\u8a2a\u8ac7\uff0c\u5206\u4eab\u300c<strong>\u54c1\u724c\u5982\u4f55\u900f\u904e\u6703\u54e1\u7d93\u71df\u5be6\u73fe\u518d\u6210\u9577<\/strong>\u300d\u7684\u6d1e\u5bdf\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/#%E5%9C%88%E4%BD%8F%E7%94%A8%E6%88%B6%E3%80%81%E9%87%8D%E8%A6%96%E6%9C%83%E5%93%A1%E7%9A%84RARRA%E6%A8%A1%E5%9E%8B\" >\u5708\u4f4f\u7528\u6236\u3001\u91cd\u8996\u6703\u54e1\u7684RARRA\u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/#%E4%BC%81%E6%A5%AD%E7%B6%93%E7%87%9F%E6%9C%83%E5%93%A1%E5%B8%B8%E8%A6%8B%E7%9A%84%E5%85%A9%E5%A4%A7%E8%AA%A4%E5%8D%80\" >\u4f01\u696d\u7d93\u71df\u6703\u54e1\u5e38\u898b\u7684\u5169\u5927\u8aa4\u5340<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/#%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E7%94%A8%E6%88%B6%E7%95%99%E5%AD%98%EF%BC%9F%E4%B8%89%E5%A4%A7%E9%97%9C%E9%8D%B5%E9%BB%9E%E6%89%BE%E5%88%B0%E5%A5%BD%E7%9A%84%E7%94%A8%E6%88%B6\" >\u5982\u4f55\u505a\u597d\u7528\u6236\u7559\u5b58\uff1f\u4e09\u5927\u95dc\u9375\u9ede\u627e\u5230\u597d\u7684\u7528\u6236<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/#B2B%E8%88%87B2C%E7%B6%93%E7%87%9F%E7%94%A8%E6%88%B6%E7%9A%84%E5%B7%AE%E7%95%B0\" >B2B\u8207B2C\u7d93\u71df\u7528\u6236\u7684\u5dee\u7570<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-officer-2019\/#%E5%A6%82%E4%BD%95%E5%88%86%E6%9E%90%E5%93%81%E7%89%8C%E8%88%87%E7%94%A2%E5%93%81%E7%9A%84%E5%A2%9E%E9%95%B7%E7%AD%96%E7%95%A5%EF%BC%9F\" >\u5982\u4f55\u5206\u6790\u54c1\u724c\u8207\u7522\u54c1\u7684\u589e\u9577\u7b56\u7565\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9C%88%E4%BD%8F%E7%94%A8%E6%88%B6%E3%80%81%E9%87%8D%E8%A6%96%E6%9C%83%E5%93%A1%E7%9A%84RARRA%E6%A8%A1%E5%9E%8B\"><\/span>\u5708\u4f4f\u7528\u6236\u3001\u91cd\u8996\u6703\u54e1\u7684RARRA\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7576\u6d41\u91cf\u7d05\u5229\u6642\u4ee3\u5df2\u7d93\u904e\u53bb\uff0c \u5ee3\u544a\u8207\u793e\u7fa4\u6d41\u91cf\u7684\u8cbb\u7528\u4e0d\u5982\u4ee5\u5f80\u4fbf\u5b9c\uff0c\u4f01\u696d\u8981\u53d6\u5f97\u4e00\u500b\u9867\u5ba2\u7684\u6210\u672c\u8207\u65e5\u4ff1\u589e\uff0c\u9019\u6642\u5019\u6211\u5011\u518d\u4f86\u770b <a href=\"https:\/\/www.awoo.com.tw\/blog\/think-like-growth-hacker\/#aarrr\" target=\"_blank\" rel=\"noopener noreferrer\">AARRR<\/a> \u7684\u6f0f\u6597\u6a21\u578b\uff0c\u53ef\u80fd\u5df2\u7d93\u4e0d\u592a\u80fd\u9069\u7528\u5728\u73fe\u5728\u7684\u884c\u92b7\u74b0\u5883\uff0c\u56e0\u70ba AARRR \u4e3b\u8981\u5c08\u6ce8\u5728\u300c\u7372\u5ba2\u5230\u53d6\u5f97\u71df\u6536\u300d\u7684\u904e\u7a0b\uff0c\u53ef\u662f\u73fe\u5728\u7372\u5ba2\u8b8a\u5f97\u56f0\u96e3\uff0c\u53c8\u8981\u5982\u4f55\u7372\u5f97\u71df\u6536\u5462\uff1f\u6240\u4ee5 RARRA \u7684\u4fee\u6b63\u6a21\u578b\u8207\u4e4b\u8a95\u751f\uff1a<\/p>\n<ul>\n<li>Retention\uff1a\u70ba\u7528\u6236\u63d0\u4f9b\u50f9\u503c\u3001\u8b93\u7528\u6236\u56de\u8a2a<\/li>\n<li>Activation\uff1a\u78ba\u4fdd\u65b0\u7528\u6236\u5728\u9996\u6b21\u555f\u52d5\u6642\u770b\u5230\u4f60\u7684\u7522\u54c1\u50f9\u503c<\/li>\n<li>Referral\uff1a\u8b93\u7528\u6236\u5206\u4eab\u4e26\u8a0e\u8ad6\u4f60\u7684\u7522\u54c1\/\u670d\u52d9<\/li>\n<li>Revenue\uff1a\u5e36\u4f86\u71df\u6536<\/li>\n<li>Acquisition\uff1a\u7372\u5ba2\uff0c\u9f13\u52f5\u8001\u7528\u6236\u5e36\u4f86\u65b0\u9867\u5ba2<\/li>\n<\/ul>\n<p>RARRA \u8207 AARRR \u6700\u5927\u7684\u4e0d\u540c\u5728\u65bc\uff0cRARRA \u51f8\u986f\u51fa\u300c<strong>\u7528\u6236\u7559\u5b58<\/strong>\u300d\u7684\u91cd\u8981\u6027\u3002\u5728\u6703\u54e1\u7d93\u71df\u4e0a\uff0c\u8303\u51b0\u63d0\u5230\u5982\u4f55\u5708\u4f4f\u7528\u6236\u3001\u8b93\u7528\u6236\u6301\u7e8c\u4f7f\u7528\u7522\u54c1\u670d\u52d9\u662f\u6700\u91cd\u8981\u7684\uff0c\u4e8b\u5be6\u4e0a\u5728 2019 \u5e74\u5f88\u591a\u4e2d\u570b\u4f01\u696d\u4e5f\u90fd\u958b\u59cb\u5be6\u884c\u6703\u54e1\u5236\uff0c\u91cd\u8996\u6703\u54e1\u7684\u53bb\u7559\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-15616 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/11\/\u8303\u51b0\u5c08\u8a2a_\u5de5\u4f5c\u5340\u57df-1-300x202.png\" alt=\"\" width=\"511\" height=\"344\" \/><br \/>\n<img decoding=\"async\" class=\" wp-image-15617 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/11\/\u8303\u51b0\u5c08\u8a2a-02-300x183.png\" alt=\"\" width=\"552\" height=\"337\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E7%B6%93%E7%87%9F%E6%9C%83%E5%93%A1%E5%B8%B8%E8%A6%8B%E7%9A%84%E5%85%A9%E5%A4%A7%E8%AA%A4%E5%8D%80\"><\/span>\u4f01\u696d\u7d93\u71df\u6703\u54e1\u5e38\u898b\u7684\u5169\u5927\u8aa4\u5340<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0d\u904e\u6703\u54e1\u7d93\u71df\u7684\u8aa4\u5340\u5728\u65bc\uff1a\u53ef\u80fd\u6703\u9762\u81e8\u4f01\u696d(1) <strong>\u900f\u652f\u672a\u4f86\u7684\u6d88\u8cbb\u9810\u671f\u8207\u8cfc\u8cb7\u529b<\/strong>\uff0c\u9019\u5c31\u5c0e\u81f4\u5f88\u591a\u516c\u53f8\u70ba\u4e86\u505a\u597d\u6703\u54e1\u7d93\u71df\uff0c\u8a87\u5927\u7d66\u4e88\u6703\u54e1\u7684\u627f\u8afe\uff0c\u8b93\u6703\u54e1\u5236\u5be6\u65bd\u7684\u7b2c\u4e00\u5e74\u5373\u6536\u5230\u672a\u4f86\u4e00\u6574\u5e74\u7684\u6536\u5165\uff0c\u4f46\u662f\u5728\u7b2c\u4e8c\u5e74\u6703\u54e1\u6eff\u610f\u5ea6\u8207\u7e8c\u5151\u7387\u90fd\u8b8a\u4f4e\uff1b\u6216\u662f\u56e0\u70ba (2) <strong>\u6703\u54e1\u5c0d\u6703\u54e1\u6b0a\u76ca\u7684\u65b0\u9bae\u611f\u96a8\u8457\u6642\u9593\u800c\u964d\u4f4e<\/strong>\uff0c\u4f01\u696d\u9700\u6301\u7e8c\u589e\u52a0\u6b0a\u76ca\u5167\u5bb9\u4f86\u7dad\u6301\u6703\u54e1\u7684\u65b0\u9bae\u611f\uff0c\u5c0e\u81f4<strong>\u6703\u54e1\u6b0a\u76ca\u7684\u901a\u8ca8\u81a8\u8139<\/strong>\uff0c\u627f\u8afe\u6108\u4f86\u6108\u9ad8\u7684\u6703\u54e1\u6b0a\u76ca\uff0c\u4e00\u958b\u59cb\u4f01\u696d\u9084\u80fd\u627f\u64d4\u6210\u672c\uff0c\u4f46\u662f\u5230\u5f8c\u9762\u5c31\u6709\u53ef\u80fd\u9020\u6210\u4f01\u696d\u8667\u640d\u3002\u5230\u5f8c\u4f86\u7d93\u71df\u6703\u54e1\u5236\u5c07\u9762\u81e8\u4e00\u9805\u9078\u64c7\uff1a\u8a72\u653e\u68c4\u6703\u54e1\u7d93\u6fdf\uff0c\u6291\u6216\u6301\u7e8c\u505a\u8ce0\u9322\u751f\u610f\u7559\u4f4f\u6703\u54e1\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E7%94%A8%E6%88%B6%E7%95%99%E5%AD%98%EF%BC%9F%E4%B8%89%E5%A4%A7%E9%97%9C%E9%8D%B5%E9%BB%9E%E6%89%BE%E5%88%B0%E5%A5%BD%E7%9A%84%E7%94%A8%E6%88%B6\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u505a\u597d\u7528\u6236\u7559\u5b58\uff1f\u4e09\u5927\u95dc\u9375\u9ede\u627e\u5230\u597d\u7684\u7528\u6236<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f9e\u6d41\u91cf\u601d\u7dad\u5230\u7528\u6236\u601d\u7dad\u4e2d\u9593\u7684\u95dc\u9375\u8f49\u63db\u9ede\uff1a<strong>\u5fc5\u9808\u8fa8\u8b58\u51fa\u6709\u8cfc\u8cb7\u529b\u3001\u5c0d\u54c1\u724c\u6709\u5fe0\u8aa0\u5ea6\u4ee5\u53ca\u6709\u6b78\u5c6c\u611f\u7684\u6838\u5fc3\u7528\u6236\uff0c\u907f\u514d\u7121\u6548\u6d41\u91cf<\/strong>\uff0c\u4f8b\u5982\u745e\u5e78\u5496\u5561\u7684\u5169\u5927\u7b56\u7565\uff1a(\u4e00) \u900f\u904e\u6e1b\u5c11\u512a\u60e0\u5238\u7684\u767c\u653e\uff0c\u6e1b\u5c11\u70ba\u50f9\u683c\u512a\u60e0\u800c\u4f86\u7684\u7528\u6236\uff1b(\u4e8c) 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