{"id":15637,"date":"2019-11-21T09:12:27","date_gmt":"2019-11-21T01:12:27","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15637"},"modified":"2023-09-03T14:17:10","modified_gmt":"2023-09-03T06:17:10","slug":"paywall-premium-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/paywall-premium-seo\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u4ed8\u8cbb\u7246\uff1f\u9700\u8981\u4ed8\u8cbb\u3001\u767b\u5165\u3001\u8a02\u95b1\u5236\u7684\u7db2\u7ad9\u5982\u4f55\u517c\u9867SEO"},"content":{"rendered":"<p>\u4f60\u662f\u5426\u4e5f\u6709\u904e\u985e\u4f3c\u7684\u7d93\u9a57\uff1a\u5728\u7db2\u8def\u770b\u5230\u4e00\u7bc7\u65b0\u805e\u6216\u662f\u6709\u8208\u8da3\u7684\u6587\u7ae0\uff0c\u9ede\u9032\u53bb\u537b\u767c\u73fe\u7db2\u7ad9\u5efa\u4e86\u4e00\u9053\u4ed8\u8cbb\u7246\u3002\u7a76\u7adf\u4ed8\u8cbb\u7246\u662f\u4ec0\u9ebc\uff1f\u4ed8\u8cbb\u7246\u6703\u5f71\u97ff\u7db2\u7ad9 SEO \u55ce\uff1f\u63a5\u4e0b\u4f86\u5e36\u4f60\u4f86\u4e86\u89e3\u6709\u95dc\u4ed8\u8cbb\u7246\u7684 SEO \u77e5\u8b58\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/paywall-premium-seo\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E4%BB%98%E8%B2%BB%E7%89%86%EF%BC%9F\" >\u4ec0\u9ebc\u662f\u4ed8\u8cbb\u7246\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/paywall-premium-seo\/#%E4%BD%BF%E7%94%A8%E4%BB%98%E8%B2%BB%E7%89%86%E6%A9%9F%E5%88%B6%E5%B0%8D%E7%B6%B2%E7%AB%99SEO%E6%9C%89%E4%BB%80%E9%BA%BC%E5%BD%B1%E9%9F%BF%EF%BC%9F\" >\u4f7f\u7528\u4ed8\u8cbb\u7246\u6a5f\u5236\u5c0d\u7db2\u7ad9SEO\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/paywall-premium-seo\/#%E4%BD%BF%E7%94%A8%E4%BB%98%E8%B2%BB%E7%89%86%E8%A6%81%E5%A6%82%E4%BD%95%E5%85%BC%E9%A1%A7SEO%E5%91%A2%EF%BC%9F\" >\u4f7f\u7528\u4ed8\u8cbb\u7246\u8981\u5982\u4f55\u517c\u9867SEO\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/paywall-premium-seo\/#%E8%A6%81%E5%A6%82%E4%BD%95%E6%9B%BF%E4%BB%98%E8%B2%BB%E7%89%86%E5%8A%A0%E4%B8%8A%E3%80%8C%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99%E6%A8%99%E8%A8%98%E3%80%8D%E5%91%A2%EF%BC%9F\" >\u8981\u5982\u4f55\u66ff\u4ed8\u8cbb\u7246\u52a0\u4e0a\u300c\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u300d\u5462\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E4%BB%98%E8%B2%BB%E7%89%86%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u4ed8\u8cbb\u7246\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ed8\u8cbb\u7246\u6307\u7684\u5c31\u662f\u5fc5\u9808\u900f\u904e\u4ed8\u8cbb\u3001\u8a3b\u518a\u3001\u8a02\u95b1\u4e4b\u5f8c\u624d\u80fd\u770b\u5230\u9801\u9762\u4e0a\u5167\u5bb9\u7684\u6a5f\u5236\u3002<br \/>\n<img decoding=\"async\" class=\" wp-image-15640 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/11\/\u87a2\u5e55\u5feb\u7167-2019-10-18-\u4e0b\u53483.01.44-300x218.png\" alt=\"\" width=\"583\" height=\"424\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">\u860b\u679c\u4ed8\u8cbb\u7246\u6a5f\u5236<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E4%BB%98%E8%B2%BB%E7%89%86%E6%A9%9F%E5%88%B6%E5%B0%8D%E7%B6%B2%E7%AB%99SEO%E6%9C%89%E4%BB%80%E9%BA%BC%E5%BD%B1%E9%9F%BF%EF%BC%9F\"><\/span>\u4f7f\u7528\u4ed8\u8cbb\u7246\u6a5f\u5236\u5c0d\u7db2\u7ad9SEO\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7531\u65bc\u641c\u5c0b\u5f15\u64ce\u722c\u53d6\u7db2\u7ad9\u8cc7\u6599\u662f\u900f\u904e\u539f\u59cb\u78bc\u722c\u53d6\u7684\uff0c\u4f46\u5f80\u5f80\u4ed8\u8cbb\u7246\u6a5f\u5236\u4e0b\u7684\u5efa\u7f6e\u5c31\u662f\u4e0d\u9700\u8981\u628a\u5167\u5bb9\u5beb\u51fa\u4f86\uff0c\u6545\u81ea\u7136\u4e5f\u4e0d\u6703\u51fa\u73fe\u5728\u539f\u59cb\u78bc\u4e0a\uff0c\u800c\u5c0d\u65bc\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\u5c31\u50cf\u662f\u6c92\u5167\u5bb9\u7684\u7db2\u7ad9\u4e00\u6a23\uff0c\u9019\u5c07\u5c0e\u81f4\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\u77ac\u9593\u5d29\u76e4\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E4%BB%98%E8%B2%BB%E7%89%86%E8%A6%81%E5%A6%82%E4%BD%95%E5%85%BC%E9%A1%A7SEO%E5%91%A2%EF%BC%9F\"><\/span>\u4f7f\u7528\u4ed8\u8cbb\u7246\u8981\u5982\u4f55\u517c\u9867SEO\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google \u6709\u63d0\u51fa\u5169\u500b\u89e3\u6c7a\u8fa6\u6cd5\uff1a<br \/>\n\u4e00\u3001\u8a08\u91cf\u6cd5\uff1a\u5c31\u662f\u63d0\u4f9b\u4f7f\u7528\u8005\u53ef\u514d\u8cbb\u8a66\u95b1\u7684\u6587\u7ae0\u984d\u5ea6\uff0c\u5f85\u4f7f\u7528\u8005\u8d85\u904e\u8a66\u95b1\u984d\u5ea6\u5f8c\uff0c\u518d\u5c0e\u5165\u4ed8\u8cbb\u7246\u3002<br \/>\n\u4e8c\u3001\u524d\u5c0e\u6cd5\uff1a\u5c31\u662f\u50c5\u5c0d\u4f7f\u7528\u8005\u63d0\u4f9b\u90e8\u5206\u6587\u7ae0\u5167\u5bb9\uff0c\u4e0d\u986f\u793a\u5b8c\u6574\u5167\u5bb9\u3002<br \/>\n\u9664\u6b64\u4e4b\u5916\uff0c\u90fd\u5fc5\u9808\u4f7f\u7528\u300c\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u300d\u4f86\u544a\u8a34 Google \u641c\u5c0b\u5f15\u64ce\u4ed8\u8cbb\u7246\u7684\u5167\u5bb9\uff0c\u4ee5\u907f\u514d\u641c\u5c0b\u5f15\u64ce\u8a8d\u70ba\u6709\u300c\u507d\u88dd\u300d(\u8a3b1) \u7684\u5acc\u7591\uff0c\u88ab\u5224\u5b9a\u70ba\u9ed1\u5e3d\u4f5c\u5f0a\u624b\u6cd5\u3002<br \/>\n\u8a3b1\uff1a\u900f\u904e\u4f7f\u7528\u8005\u8207\u641c\u5c0b\u5f15\u64ce\u6240\u770b\u5230\u7684\u5167\u5bb9\u6216\u7db2\u5740\u662f\u4e0d\u4e00\u6a23\u7684\u65b9\u5f0f\u4f86\u64cd\u7e31\u7db2\u7ad9\u6392\u540d\u3002<br \/>\n\u53c3\u8003\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7532484?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f48\u6027\u8a66\u95b1\u4e00\u822c\u6e96\u5247<\/a><br \/>\n<img decoding=\"async\" class=\"wp-image-15642 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/11\/\u87a2\u5e55\u5feb\u7167-2019-10-18-\u4e0b\u53486.10.39-300x219.png\" alt=\"\" width=\"600\" height=\"438\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">\u4eca\u5468\u520a\u7dda\u4e0a\u96fb\u5b50\u96dc\u8a8c\u300c\u524d\u5c0e\u6cd5\u300d\u7684\u8a2d\u8a08<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15641 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/11\/\u87a2\u5e55\u5feb\u7167-2019-10-18-\u4e0b\u53483.04.32-300x197.png\" alt=\"\" width=\"588\" height=\"386\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">kono\u7dda\u4e0a\u96fb\u5b50\u96dc\u8a8c\u7684\u300c\u8a08\u91cf\u6cd5\u300d\u4ed8\u8cbb\u7246\u6a5f\u5236<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A6%81%E5%A6%82%E4%BD%95%E6%9B%BF%E4%BB%98%E8%B2%BB%E7%89%86%E5%8A%A0%E4%B8%8A%E3%80%8C%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99%E6%A8%99%E8%A8%98%E3%80%8D%E5%91%A2%EF%BC%9F\"><\/span>\u8981\u5982\u4f55\u66ff\u4ed8\u8cbb\u7246\u52a0\u4e0a\u300c\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18\u300d\u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0b\u5c07\u8aaa\u660e\u5982\u4f55\u4f7f\u7528 JSON-LD \u683c\u5f0f\uff0c\u4e26\u4ee5 <a href=\"https:\/\/schema.org\/CreativeWork\" target=\"_blank\" rel=\"noopener noreferrer\">CreativeWork<\/a> \u5c6c\u6027\u4f86\u8868\u793a\u7db2\u7ad9\u4e0a\u7684\u4ed8\u8cbb\u7246\u5167\u5bb9\uff0c\u4e26\u4e14\u9019\u7a2e\u7d50\u69cb\u5316\u8cc7\u6599\u53ef\u4ee5\u5354\u52a9 Google \u5340\u5206\u4ed8\u8cbb\u7246\u5167\u5bb9\u548c<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355\" target=\"_blank\" rel=\"noopener noreferrer\">\u507d\u88dd<\/a>\u624b\u6cd5\u3002<br \/>\n1\u3001\u9996\u5148\u91dd\u5c0d\u7db2\u9801\u7684\u4ed8\u8cbb\u7246\u90e8\u5206\u65b0\u589e class \u540d\u7a31\uff0c\u5982\u4e0b\u5716\u7d05\u5b57\u6240\u793a\uff1a<br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">&lt;body&gt;<\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">&lt;p&gt;<\/span><span style=\"font-weight: 400;\">This content is outside a paywall and is visible to all.<\/span><span style=\"font-weight: 400;\">&lt;\/p&gt;<\/span><\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">&lt;div<\/span> <span style=\"color: #ff0000;\"><span style=\"font-weight: 400;\">class<\/span><span style=\"font-weight: 400;\">=<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\">&#8220;paywall<\/span>&#8220;<\/span><span style=\"font-weight: 400;\">&gt;<\/span><span style=\"font-weight: 400;\">This content is inside a paywall, and requires a subscription or registration.<\/span><span style=\"font-weight: 400;\">&lt;\/div&gt;<\/span><\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">&lt;\/body&gt;<\/span><br \/>\n<span style=\"font-weight: 400;\">2\u3001\u5728\u7db2\u9801&lt;head&gt;\u8655\u65b0\u589e<\/span> <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NewsArticle<\/span><\/a> <span style=\"font-weight: 400;\">\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">{<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0&#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0&#8220;@type&#8221;: &#8220;NewsArticle&#8221;,<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0&#8220;mainEntityOfPage&#8221;: {<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0\u00a0\u00a0&#8220;@type&#8221;: &#8220;WebPage&#8221;,<\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&#8220;@id&#8221;: &#8220;https:\/\/example.org\/article&#8221; <\/span><span style=\"font-weight: 400;\">(\u8a72\u7bc7\u6587\u7ae0URL)<\/span><\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0},<\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;headline&#8221;: &#8220;Article headline&#8221;, <\/span><span style=\"font-weight: 400;\">(\u8a72\u7bc7\u6587\u7ae0\u4e3b\u984c)<\/span><\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;image&#8221;: &#8220;https:\/\/example.org\/thumbnail1.jpg&#8221;, <\/span><span style=\"font-weight: 400;\">(\u8a72\u7bc7\u6587\u7ae0\u4e3b\u984c\u5716\u7247URL)<\/span><\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;datePublished&#8221;: &#8220;2025-02-05T08:00:00+08:00&#8221;, <\/span><span style=\"font-weight: 400;\">(\u8a72\u7bc7\u6587\u7ae0\u4e3b\u984c\u767c\u5e03\u6642\u9593)<\/span><\/span><br \/>\n<span style=\"font-size: 10pt; font-family: 'courier new', courier, monospace;\"><span style=\"font-weight: 400;\">\u00a0\u00a0&#8220;dateModified&#8221;: &#8220;2025-02-05T09:20:00+08:00&#8221;, <\/span><span style=\"font-weight: 400;\">(\u8a72\u7bc7\u6587\u7ae0\u4e3b\u984c\u4fee\u6539\u6642\u9593)<\/span><\/span><br \/>\n<span style=\"font-weight: 400; font-size: 10pt; font-family: 'courier new', courier, monospace;\">\u00a0\u00a0&#8220;author&#8221;: 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