{"id":15827,"date":"2019-12-13T12:11:24","date_gmt":"2019-12-13T04:11:24","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15827"},"modified":"2019-12-13T12:11:24","modified_gmt":"2019-12-13T04:11:24","slug":"awoo-seo-bert","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/","title":{"rendered":"Google\u6f14\u7b97\u6cd5\u66f4\u65b0\u4e86\uff012019\u65b0\u6f14\u7b97\u6cd5BERT\u5c0dSEO\u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f"},"content":{"rendered":"<p>Google \u5728\u4eca\u5e74 10 \u6708 25 \u65e5\u767c\u5e03\u4e86\u6700\u65b0\u7684\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5 BERT\u3002\u9019\u9805\u6f14\u7b97\u6cd5\u66f4\u65b0\u64f4\u53ca\u6240\u6709\u82f1\u8a9e\u7684\u67e5\u8a62\uff0c\u5f71\u97ff\u7a0b\u5ea6\u7d04 10% \u5de6\u53f3\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u800c\u65e5\u5f8c\u4e5f\u5c07\u9010\u6b65\u66f4\u65b0\u81f3\u5176\u4ed6\u8a9e\u7cfb\u7684\u67e5\u8a62\u3002\u9019\u7bc7\u6587\u7ae0\u5c07\u5e36\u4f60\u8a8d\u8b58\u6700\u65b0\u6f14\u7b97\u6cd5BERT\u3001BERT\u5c0d\u672a\u4f86 SEO \u6703\u6709\u54ea\u4e9b\u5f71\u97ff\uff0c\u4ee5\u53caawoo SEO \u5718\u968a\u5c0d\u6b64\u9805\u66f4\u65b0\u7684\u7406\u89e3\u8207\u89c0\u9ede\uff0c\u4ee5\u4e0b\u5c31\u4f86\u500b\u5225\u4ecb\u7d39\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#%E8%AA%8D%E8%AD%98Google%E6%9C%80%E6%96%B0%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%9ABERT%E6%BC%94%E7%AE%97%E6%B3%95\" >\u8a8d\u8b58Google\u6700\u65b0\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\uff1aBERT\u6f14\u7b97\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#%E6%96%B0%E6%BC%94%E7%AE%97%E6%B3%95BERT%E5%B0%8D%E7%B6%B2%E7%AB%99SEO%E6%9C%89%E4%BB%80%E9%BA%BC%E5%BD%B1%E9%9F%BF%EF%BC%9F\" >\u65b0\u6f14\u7b97\u6cd5BERT\u5c0d\u7db2\u7ad9SEO\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#BERT%E6%BC%94%E7%AE%97%E6%B3%95%E5%B0%87%E6%9C%83%E9%81%8B%E7%94%A8%E5%9C%A8%E4%BB%80%E9%BA%BC%E5%9C%B0%E6%96%B9%EF%BC%9F\" >BERT\u6f14\u7b97\u6cd5\u5c07\u6703\u904b\u7528\u5728\u4ec0\u9ebc\u5730\u65b9\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#%E4%B8%80%E3%80%81%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C\" >\u4e00\u3001\u641c\u5c0b\u7d50\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#%E4%BA%8C%E3%80%81Featured_Snippets\" >\u4e8c\u3001Featured Snippets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#%E7%B6%B2%E7%AB%99%E7%B6%93%E7%87%9F%E8%80%85%E8%A6%81%E5%A6%82%E4%BD%95%E5%84%AA%E5%8C%96_BERT_%E5%91%A2%EF%BC%9F\" >\u7db2\u7ad9\u7d93\u71df\u8005\u8981\u5982\u4f55\u512a\u5316 BERT \u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/awoo-seo-bert\/#awoo_SEO%E5%B7%A5%E7%A8%8B%E5%B8%AB%E5%B0%8D%E6%96%BCBERT%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E8%A7%80%E9%BB%9E%E5%88%86%E4%BA%AB\" >awoo SEO\u5de5\u7a0b\u5e2b\u5c0d\u65bcBERT\u6f14\u7b97\u6cd5\u7684\u89c0\u9ede\u5206\u4eab<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98Google%E6%9C%80%E6%96%B0%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%BC%94%E7%AE%97%E6%B3%95%EF%BC%9ABERT%E6%BC%94%E7%AE%97%E6%B3%95\"><\/span>\u8a8d\u8b58Google\u6700\u65b0\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\uff1aBERT\u6f14\u7b97\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BERT \u662f\u57fa\u65bc\u300c\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u300d(NLP) \u7684\u65b0\u6280\u8853\uff0c\u5168\u540d\u662f\u300cBidirectional Encoder Representations from Transformers\u300d\u3002<br \/>\n\u904e\u5f80\u7684\u6f14\u7b97\u6cd5\u6bd4\u8f03\u662f\u900f\u904e\u55ae\u500b\u95dc\u9375\u5b57\u8207\u55ae\u500b\u95dc\u9375\u5b57\u7684\u6bd4\u5c0d\u53bb\u5224\u65b7\u641c\u5c0b\u610f\u5716\uff0c\u800c Google \u9019\u5957\u65b0\u7684\u6f14\u7b97\u6cd5\u5c07\u80fd\u5920\u5b78\u7fd2<strong>\u900f\u904e\u4e0a\u4e0b\u6587\u3001\u524d\u5f8c\u95dc\u9375\u5b57\u53bb\u5224\u65b7\u8f03\u9577\u7684\u5b57\u53e5\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u3001\u554f\u7b54\u5f0f\u3001\u8a9e\u97f3\u641c\u5c0b<\/strong>\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u66f4\u80fd\u5920<strong>\u8cbc\u8fd1\u4e00\u822c\u4eba\u4f7f\u7528\u8a9e\u8a00\u7684\u65b9\u5f0f\u53bb\u7406\u89e3\u641c\u5c0b\u8005\u80cc\u5f8c\u7684\u641c\u5c0b\u610f\u5716<\/strong>\u3002<br \/>\n\u6700\u65b0\u6d88\u606f\uff1a<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1204152381061107714\" target=\"_blank\" rel=\"noopener noreferrer\">\u572812\/10 Google \u5df2\u7d93\u6b63\u5f0f\u516c\u958bBERT\u9069\u7528\u65bc70\u591a\u7a2e\u8a9e\u8a00\uff08\u7576\u7136\u5305\u542b\u53f0\u7063\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B0%E6%BC%94%E7%AE%97%E6%B3%95BERT%E5%B0%8D%E7%B6%B2%E7%AB%99SEO%E6%9C%89%E4%BB%80%E9%BA%BC%E5%BD%B1%E9%9F%BF%EF%BC%9F\"><\/span>\u65b0\u6f14\u7b97\u6cd5BERT\u5c0d\u7db2\u7ad9SEO\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BERT \u52e2\u5fc5\u5c07\u66f4\u80fd\u7406\u89e3\u4f7f\u7528\u8005\u641c\u5c0b\u8a72\u95dc\u9375\u5b57\u7684\u610f\u5716\uff0c\u6240\u4ee5\u4e5f\u6703\u5f71\u97ff\u5148\u524d\u7121\u6cd5\u5b8c\u5168\u6b63\u78ba\u7406\u89e3\u7684\u5b57\u8a5e\u7d50\u679c\uff0c\u800c\u9019\u7d50\u679c\u5927\u7d04\u6709 10% \u7684\u5f71\u97ff\u3002\u4e0d\u904e\u5c0d\u65bc\u4f7f\u7528\u8005\u8207\u7528\u5fc3\u7d93\u71df\u7db2\u7ad9\u7684\u4eba\u4f86\u8aaa\uff0c\u9019\u9805\u66f4\u65b0\u662f\u500b\u6b63\u5411\u7684\u4fee\u6b63\uff0c\u6545\u7121\u9808\u592a\u904e\u64d4\u5fc3\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BERT%E6%BC%94%E7%AE%97%E6%B3%95%E5%B0%87%E6%9C%83%E9%81%8B%E7%94%A8%E5%9C%A8%E4%BB%80%E9%BA%BC%E5%9C%B0%E6%96%B9%EF%BC%9F\"><\/span>BERT\u6f14\u7b97\u6cd5\u5c07\u6703\u904b\u7528\u5728\u4ec0\u9ebc\u5730\u65b9\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u76ee\u524d\u770b\u4e0b\u4f86 BERT \u4e3b\u8981\u5f71\u97ff\u5169\u500b\u5730\u65b9\uff0d<strong>\u641c\u5c0b\u7d50\u679c\u3001Featured Snippets<\/strong>\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E6%90%9C%E5%B0%8B%E7%B5%90%E6%9E%9C\"><\/span>\u4e00\u3001\u641c\u5c0b\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7bc4\u4f8b\u4e00\uff1a\u7576\u641c\u5c0b\u300c2019 brazil traveler to usa need a visa.\u300d\uff082019\u5e74\u5df4\u897f\u4eba\u53bb\u7f8e\u570b\u65c5\u904a\u9700\u8981\u7c3d\u8b49\uff09\u6642\uff0c\u904e\u5f80\u7684\u6f14\u7b97\u6cd5\u5ffd\u7565\u4e86 &#8220;to&#8221; \u9019\u500b\u91cd\u8981\u7684\u5b57\u8a5e\uff0c\u7d50\u679c\u5c0e\u81f4\u51fa\u73fe\u4e86\u4e0d\u7b26\u4f7f\u7528\u8005\u610f\u5716\u7684\u300c\u7f8e\u570b\u4eba\u5230\u5df4\u897f\u65c5\u904a\u300d\u76f8\u95dc\u8cc7\u8a0a\u3002\u4e0d\u904e\u7d93\u904e BERT \u6f14\u7b97\u6cd5\u66f4\u65b0\u904e\u5f8c\uff0c\u5c07\u6703\u8003\u91cf\u4e0a\u4e0b\u6587\u8207\u524d\u5f8c\u7528\u5b57\u95dc\u4fc2\uff0c\u6545 &#8220;to&#8221; \u5728\u6b64\u5c07\u6703\u6b63\u78ba\u7406\u89e3\uff0c\u4e26\u7d66\u4e88\u4f7f\u7528\u8005\u6b63\u78ba\u7684\u8cc7\u8a0a\u3002<br \/>\n<img decoding=\"async\" class=\"size-large wp-image-15828 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/00-1_\u5de5\u4f5c\u5340\u57df-1-1024x599.png\" alt=\"\" width=\"800\" height=\"468\" \/><br \/>\n\u7bc4\u4f8b\u4e8c\uff1a\u7576\u641c\u5c0b\u300cdo estheticians stand a lot at work.\u300d(\u7f8e\u5b78\u5bb6\u7d93\u5e38\u7ad9\u8457\u5de5\u4f5c) \u6642\uff0c\u904e\u5f80\u7684\u6f14\u7b97\u6cd5\u6703\u5c07 \u201dstand\u201d \u55ae\u7368\u89e3\u8b80\uff0c\u8996\u70ba \u201d\u7368\u7acb\u201d \u7684\u610f\u601d\uff0c\u4f46\u9019\u4e26\u975e\u662f\u5728\u7406\u89e3\u6574\u500b\u53e5\u5b50\u5f8c\u7684\u7ffb\u8b6f\u3002\u5728\u9019\u500b\u4f8b\u5b50\u88e1\uff0c\u7d93\u904e BERT \u6f14\u7b97\u6cd5\u66f4\u65b0\u904e\u5f8c\uff0c\u6574\u500b\u53e5\u5b50\u5c31\u80fd\u5920\u7406\u89e3\u8a72\u8a5e\u5728\u9019\u61c9\u70ba \u201d\u7ad9\u7acb\u201d \u7684\u610f\u601d\u3002<br \/>\n<img decoding=\"async\" class=\"size-large wp-image-15829 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/00-2_\u5de5\u4f5c\u5340\u57df-1-1024x599.png\" alt=\"\" width=\"800\" height=\"468\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81Featured_Snippets\"><\/span>\u4e8c\u3001Featured Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7bc4\u4f8b\u4e00\u3001\u9664\u4e86\u4e00\u822c\u641c\u5c0b\u7d50\u679c\u6703\u5728\u9019\u6b21\u7684 BERT \u6f14\u7b97\u6cd5\u66f4\u65b0\u5f71\u97ff\u4e4b\u5916\uff0c\u9084\u6709\u5c31\u662f\u7cbe\u9078\u6458\u8981 (Featured Snippets)\u3002<br \/>\n\u5728\u4e0b\u5716\u6211\u5011\u53ef\u4ee5\u770b\u5230\uff0c\u904e\u53bb\uff0c\u7576\u67e5\u8a62\u300cparking on a hill with no curb.\u300d\u6642\uff08\u505c\u5728\u6c92\u6709\u8def\u908a\u7684\u5c71\u5761\uff09\uff0c\u641c\u5c0b\u5f15\u64ce\u6703\u5ffd\u7565 \u201dno\u201d \u9019\u500b\u91cd\u8981\u5b57\u8a5e\uff0c\u5c0e\u81f4 Featured Snippets \u7d66\u4e88\u932f\u8aa4\u7684\u89e3\u7b54\uff0c\u800c\u7d93\u904e BERT \u6f14\u7b97\u6cd5\u66f4\u65b0\u904e\u5f8c\uff0c\u4fbf\u80fd\u6b63\u78ba\u89e3\u8b80\u4f7f\u7528\u8005\u610f\u5716\uff0c\u7d66\u4e88\u6b63\u78ba\u7684\u7b54\u6848\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-15830 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/00-3_\u5de5\u4f5c\u5340\u57df-1-1024x599.png\" alt=\"Google\u6700\u65b0\u6f14\u7b97\u6cd5\u66f4\u65b0 - BERT\" width=\"800\" height=\"468\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E7%AB%99%E7%B6%93%E7%87%9F%E8%80%85%E8%A6%81%E5%A6%82%E4%BD%95%E5%84%AA%E5%8C%96_BERT_%E5%91%A2%EF%BC%9F\"><\/span>\u7db2\u7ad9\u7d93\u71df\u8005\u8981\u5982\u4f55\u512a\u5316 BERT \u5462\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span style=\"font-size: 18pt;\">\u7b54\u6848\u662f\u4e0d\u7528\uff01\u4e5f\u4e0d\u80fd\u3002<\/span><\/strong><br \/>\nGoogle \u4e00\u76f4\u63d0\u9192\u6211\u5011\uff1a\u300c<strong>\u5167\u5bb9\u5c31\u662f\u738b\u9053\u3002<\/strong>\u300d\u53ea\u8981\u7db2\u7ad9\u7d93\u71df\u8005\u6301\u7e8c\u63d0\u4f9b\u512a\u8cea\u3001\u8c50\u5bcc\u7684\u7db2\u7ad9\u5167\u5bb9\uff0c\u7d66\u4e88\u4f7f\u7528\u8005\u6240\u9700\u8981\u7684\u7b54\u6848\uff0c\u81ea\u7136\u80fd\u5920\u53d6\u5f97\u597d\u7684\u6392\u540d\uff0c\u5269\u4e0b\u7684\u554f\u984c\u5c31\u4ea4\u7d66 Google \u4f86\u89e3\u6c7a\u5427\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-google-algorithm-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a8d\u8b58Google\u6f14\u7b97\u6cd5\uff0c\u8b93\u4f60\u505a\u597dSEO\u6c92\u7169\u60f1\uff01<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"awoo_SEO%E5%B7%A5%E7%A8%8B%E5%B8%AB%E5%B0%8D%E6%96%BCBERT%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E8%A7%80%E9%BB%9E%E5%88%86%E4%BA%AB\"><\/span>awoo SEO\u5de5\u7a0b\u5e2b\u5c0d\u65bcBERT\u6f14\u7b97\u6cd5\u7684\u89c0\u9ede\u5206\u4eab<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sam\uff1a\u9019\u500b\u61c9\u8a72\u4e3b\u8981\u662f\u91dd\u5c0d<strong>\u9577\u5c3e\u95dc\u9375\u5b57<\/strong>\u6703\u53d7\u5230\u5f71\u97ff\uff0c\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u610f\u5716\u901a\u5e38\u66f4\u52a0\u660e\u78ba\u3002\u53e6\u5916\u91dd\u5c0d\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u8005\u610f\u5716\u53ef\u80fd\u8981\u6709\u66f4\u660e\u78ba\u7684\u7814\u7a76\uff0c\u78ba\u5207\u4e86\u89e3\u641c\u5c0b\u610f\u5716\u4ee5\u53ca\u7d66\u51fa\u6700\u7b26\u5408\u9700\u6c42\u7684\u89e3\u7b54\u3002<br \/>\nKai\uff1a\u9019\u90e8\u5206\u8ddf\u4e4b\u524d\u63d0\u5230\u8a9e\u97f3\u641c\u5c0b\u6642\u6709\u4e00\u9ede\u76f8\u4f3c\uff0c<strong>\u9664\u4e86\u7406\u89e3\u641c\u5c0b\u610f\u5716\u4e4b\u5916\uff0c\u6587\u7ae0\u8981\u66f4\u53e3\u8a9e\u5316<\/strong>\u3002\u76ee\u524d\u4f86\u770b\uff0c\u4e3b\u8981\u662f\u5f71\u97ff\u82f1\u6587\u641c\u5c0b\uff0c\u5c1a\u672a\u652f\u63f4\u5176\u4ed6\u570b\u5bb6\u8a9e\u8a00\u3002\uff08\u50c5\u6709Featured Snippet \u652f\u63f425\u7a2e\u8a9e\u8a00\uff09\u3002<br \/>\n\u6839\u64da<a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1188700957552578563?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1188700957552578563&amp;ref_url=https%3A%2F%2Fwww.suzukikenichi.com%2Fblog%2Fgoogle-applys-bert-models-to-search%2F\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter \u5404\u4f4d Google \u5c08\u5bb6<\/a>\u6240\u8aaa\uff0c\u5c0d\u65bc\u8907\u96dc\u7684\u67e5\u8a62\u5b57\uff0cBERT \u6709\u52a9\u65bc\u56de\u994b\u66f4\u9069\u5408\u7684\u7d50\u679c\u3002\u500b\u4eba\u8a8d\u70ba\u82e5\u662f\u904e\u5f80\u5df2\u958b\u59cb\u91dd\u5c0d\u8a9e\u97f3\u641c\u5c0b\u800c\u958b\u59cb\u512a\u5316\u7db2\u7ad9\u6587\u6848\u7684\u7db2\u7ad9\u4e3b\uff0c\u5247\u4e0d\u5fc5\u7279\u5225\u56e0\u61c9 BERT \u7684\u66f4\u65b0\uff0c\u512a\u5316\u65b9\u5411\u662f\u5c0d\u7684\uff01\u9664\u4e86\u6301\u7e8c\u7406\u89e3\u641c\u5c0b\u610f\u5716\u4e4b\u5916\uff0c\u6587\u7ae0\u66f4\u61c9\u8a72\u8981\u53e3\u8a9e\u5316\uff0c\u6587\u7ae0\u4e2d\u4e5f\u4e0d\u5b9c\u904e\u5ea6\u5806\u780c\u95dc\u9375\u5b57\u3002<br \/>\nTeddy\uff1a\u9019\u90e8\u5206\u61c9\u8a72\u6bd4\u8f03\u91dd\u5c0d<strong>\u554f\u7b54\u5f0f\u641c\u5c0b<\/strong>\u505a\u512a\u5316\u3002\u904e\u5f80\u7684\u641c\u5c0b\u65b9\u5f0f\u90fd\u4ee5\u95dc\u9375\u5b57\u5c0e\u5411\uff0c\u6545\u641c\u5c0b\u5f15\u64ce\u5728\u5224\u65b7\u610f\u5716\u4e0a\u662f\u6bd4\u8f03\u55ae\u5411\u7684\uff0c\u4ee5\u81f3\u65bc\u641c\u5c0b\u5f15\u64ce\u6703\u5ffd\u7565\u6389\u8a8d\u70ba\u4e0d\u91cd\u8981\u7684\u5b57\u8a5e\uff0c\u7d50\u679c\u5c31\u8b8a\u6210\u7b54\u975e\u6240\u554f\u3002<br \/>\n\u73fe\u5728\u900f\u904e BERT \u6f14\u7b97\u6cd5\u4f86\u505a\u8655\u7406\uff0c\u5c07\u80fd\u4f7f\u641c\u5c0b\u7d50\u679c\u66f4\u8cbc\u8fd1\u81ea\u7136\u8a9e\u8a00\uff0c\u627e\u5230\u6b63\u78ba\u7684\u7b54\u6848\u3002\u4f8b\u5982\uff1a\u76ee\u524d\u6211\u641c\u5c0b\u7684\u662f\u300c\u5168\u53f0\u5927\u98ef\u5e97\u6709\u54ea\u4e9b\u300d\uff0c\u7406\u61c9\u51fa\u73fe\u5927\u98ef\u5e97\u5217\u8868\u4e4b\u985e\u7684\u7b54\u6848\uff0c\u4f46\u7d50\u679c\u537b\u662f\u51fa\u73fe\u67d0\u9593\u540d\u70ba\u300c\u5168\u53f0\u5927\u98ef\u5e97\u300d\u7684\u7d50\u679c\uff08\u4e0b\u9762\u5e7e\u500b\u6392\u540d\u4e5f\u90fd\u662f\u8ddf\u9019\u9593\u76f8\u95dc\uff09\uff0c\u6545\u641c\u5c0b\u5f15\u64ce\u5ffd\u7565\u6389\u4e86\u300c\u6709\u54ea\u4e9b\u300d\u7684\u5b57\u8a5e\uff0c\u9019\u61c9\u5728 BERT \u66f4\u65b0\u5f8c\u65b9\u80fd\u6f38\u6f38\u6539\u5584\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-15831 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/00-4_\u5de5\u4f5c\u5340\u57df-1-1024x599.png\" alt=\"Google\u6700\u65b0\u6f14\u7b97\u6cd5\u66f4\u65b0 - BERT\" width=\"800\" height=\"468\" \/><br \/>\nLee\uff1a\u5927\u5bb6\u6700\u95dc\u5fc3\u7684\u61c9\u8a72\u662f\u66f4\u65b0\u5f8c\u8a72\u505a\u4ec0\u9ebc\uff0c\u4e0d\u904e Google Danny Sullivan \u539f\u8a71\u662f\uff1a\u300c<strong>\u4e0d\u9700\u8981\u91dd\u5c0d BERT \u505a\u4efb\u4f55\u512a\u5316\uff0c\u8981\u4fdd\u6301\u521d\u5fc3\uff1a\u70ba\u7528\u6236\u63d0\u4f9b\u512a\u8cea\u5167\u5bb9\u3002<\/strong> \u300d\u56de\u982d\u770b BERT \u63a8\u51fa\u7684\u539f\u56e0\uff0c\u56e0\u70ba google \u6bcf\u5929\u6709 15% \u7684 query \u662f\u6c92\u88ab\u641c\u5c0b\u904e\u7684\uff0c\u904e\u53bb\u7684\u6587\u672c\u6a21\u578b\u5c0d\u65bc query \u7684\u7406\u89e3\u8f03\u5f31\uff0c\u4f46\u662f\u9019\u6b21\u662f\u5c0d query \u6574\u500b\u8b58\u5225\u5347\u7d1a\uff0c<strong>\u6700\u660e\u986f\u5f71\u97ff\u5230\u7684\u5c31\u662f\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u6d41\u91cf<\/strong>\u3002<br \/>\n\u518d\u6839\u64da Algoroo \u5c0d\u6392\u5e8f\u7684\u89c0\u5bdf\u4f86\u770b\uff0c\u5176\u5be6\u5f71\u97ff\u4e0d\u5982\u65e5\u5e38\u6f14\u7b97\u6cd5\u7684\u66f4\u65b0\uff0c\u6240\u4ee5\u500b\u4eba\u8a8d\u70ba\uff0c\u6240\u8b02\u4fdd\u6301\u597d\u5167\u5bb9\u61c9\u8a72\u662f\u8981\uff1a<strong>\u5c07\u4e00\u95dc\u9375\u5b57\u7684 Landing Page \u8cc7\u8a0a\u88dc\u5145\u66f4\u52a0\u5b8c\u6574\u3002<\/strong>\u4e00\u500b\u8f03\u5927\u7684\u95dc\u9375\u5b57\u53ef\u80fd\u6703\u6709\u8a31\u591a\u4e0d\u540c child topic\uff0c\u4e00\u65e6\u9801\u9762\u8cc7\u6e90\u975e\u5e38\u8c50\u5bcc\u5b8c\u6574\uff0c\u5728\u641c\u5c0b\u9019\u4e9b\u9577\u5c3e\u95dc\u9375\u5b57\u6642\u81ea\u7136\u9801\u9762\u5c31\u80fd\u5920\u6392\u5e8f\u5230\u524d\u9762\uff0c\u9019\u4e5f\u547c\u61c9\u4e86\u4e4b\u524dbrian\u5728<a href=\"https:\/\/backlinko.com\/google-rankbrain-seo\">\u9019\u4e00\u7bc7<\/a>\u5167\u5bb9\u4e2dranking brain\u5982\u4f55\u5f71\u97ff\u6392\u540d\u5448\u73fe\u7684\uff0c\u7b97\u662f\u53c8\u5e6b\u9019\u500b\u6f14\u7b97\u6cd5\u518d\u52a0\u5f37\u4e86\u3002<br \/>\nKen\uff1a\u770b\u8d77\u4f86\u662f Google \u7684 SERP \u6703\u66f4\u8cbc\u8fd1\u95dc\u9375\u5b57\u53e5\u4e0a\u7684\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u3002\u904e\u53bb\u65b7\u53e5\u6216\u5ffd\u7565\u7684\u8a5e\uff0c\u73fe\u5728\u90fd\u88ab\u62ff\u9032\u4f86\u8003\u616e\uff0c\u7136\u5f8c\u7522\u51fa\u66f4\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u7684\u7d50\u679c\u3002\u76ee\u524d\u5c0d SEO \u7684\u5f71\u97ff\uff0c\u61c9\u8a72\u662f\u6703\u662f<strong>\u5c0d\u65bc\u5167\u5bb9\u6709\u66f4\u56b4\u683c\u7684\u8981\u6c42<\/strong>\uff0c<strong>\u5982\u679c\u5167\u5bb9\u7528\u8a5e\u4e0d\u5920\u7cbe\u6e96\uff0c\u597d\u50cf\u5c31\u4e0d\u592a\u6703\u51fa\u73fe\u5728 SERP \u4e0a\u4e86<\/strong>\uff0c\u7db2\u7ad9\u7d93\u71df\u8005\u8981\u597d\u597d\u5145\u5be6\u81ea\u5df1\u7684\u554f\u5167\u5bb9\u4e86\u3002\u6700\u5f8c\u53c8\u662f\u4e00\u500b AI \u7684\u9ad8\u5ea6\u61c9\u7528\uff0c\u9019\u500b BERT \u6a21\u578b\u63d0\u9ad8\u4e86 SERP \u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<br \/>\nApril\uff1aBERT \u597d\u50cf\u8ddf\u514b\u6f0f\u5b57\u8a13\u7df4\u6709\u95dc\uff0c\u70ba\u7684\u662f\u4e0d\u8b93\u6a5f\u5668\u4eba\u53ea\u6ce8\u91cd\u5728\u5c0d\u5b57\u4e0a\u3002BERT \u7684\u904b\u7528\u672c\u4e0d\u662f\u4ee5 SEO \u793e\u7fa4\u70ba\u76ee\u7684\uff0c\u76ee\u524d Google\u91cb\u51fa\u7684\u6587\u7ae0\u7bc4\u4f8b\u4e2d\uff0cBERT \u662f\u7528\u5728\u591a\u7fa9\u8a5e\u548c\u4ecb\u7cfb\u8a5e\uff0c\u53ef\u662f\u4e2d\u6587\u5b57(\u7d44)\u88e1\u8868\u9054\u7684\u610f\u7fa9\u672c\u4f86\u5c31\u5177\u6709\u7368\u7acb\u6027\uff0c\u4e2d\u6587\u8a62\u554f\u5927\u591a\u6642\u5019\u4e5f\u4e0d\u6703\u6253\u51fa\u4ecb\u7cfb\u8a5e\uff0c\u9019\u6642\u5019\u554f\u53e5\u3001\u9577\u5c3e\u5b57\u3001\u540c\u7fa9\u8a5e\u7b49\uff0c\u5c31\u5982\u5927\u5bb6\u8aaa\u5f97\u5f88\u91cd\u8981\u4e86\u3002\u76ee\u524d BERT \u5728\u641c\u5c0b\u4e2d\uff0c\u771f\u7684\u662f\u5341\u5206\u4e4b\u4e00\u7684\u5f71\u97ff\u3002<br \/>\nAriel\uff1aBert \u4e3b\u8981\u76ee\u7684\u662f\u80fd\u5920\u8fa8\u8b58\u67e5\u8a62\u95dc\u9375\u5b57\u7684\u4e0a\u4e0b\u6587\uff0c\u4ee5\u63d0\u4f9b\u66f4\u9069\u5207\u7684 serp \u7d50\u679c\u3002\u904e\u53bb\u5728\u64cd\u4f5c\u95dc\u9375\u5b57\u6642\uff0c\u53ef\u80fd\u6703\u5c07\u95dc\u9375\u5b57\u7f6e\u653e\u65bc\u7db2\u9801\u7684\u6a19\u984c\u3001h \u6a19\u7c64\u7576\u4e2d\uff0c\u4f46\u73fe\u5728\u53ef\u80fd\u8981\u8003\u91cf\u95dc\u9375\u5b57\u5728\u9801\u9762\u5167\u5bb9\u4e2d\u6709\u6c92\u6709\u66f4\u5408\u9069\u7684\u64fa\u653e\u4f4d\u7f6e\u3002<strong>\u5982\u679c\u7db2\u7ad9 SEO \u5df2\u7d93\u505a\u5f97\u5f88\u5b8c\u5584\uff0c\u5927\u90e8\u5206\u7684\u95dc\u9375\u5b57\u4e5f\u5df2\u8457\u9678\u5230\u6b63\u78ba\u7684\u9801\u9762\u7576\u4e2d\uff0cBert \u4e26\u4e0d\u6703\u5c0d\u7db2\u7ad9\u9020\u6210\u592a\u591a\u7684\u5f71\u97ff\u3002<\/strong><br \/>\nTim\uff1aBert 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