{"id":15844,"date":"2019-12-16T11:44:15","date_gmt":"2019-12-16T03:44:15","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=15844"},"modified":"2019-12-16T11:44:15","modified_gmt":"2019-12-16T03:44:15","slug":"ex-linkedin-growth-lead-albert-interview-about-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ex-linkedin-growth-lead-albert-interview-about-digital-transformation\/","title":{"rendered":"\u53f0\u7063 CDP \u525b\u7d05\uff0c\u77fd\u8c37\u6d41\u884c\u300c\u6578\u4f4d\u9ad4\u9a57\u5e73\u53f0\u300d\u600e\u9ebc\u505a\uff1f\u5c08\u8a2a\u524d LinkedIn \u77fd\u8c37\u6230\u5c07\u738b\u79b9\u8aa0"},"content":{"rendered":"<p>\u6578\u4f4d\u8f49\u578b\u662f\u8a31\u591a\u4f01\u696d\u7684\u75db\u3002\u4e0d\u8ad6\u662f\u4e0b\u5b9a\u6c7a\u5fc3\u6295\u5165\u8cc7\u6e90\u7684\u8d77\u6b65\u6642\u671f\u3001\u57f7\u884c\u968e\u6bb5\uff0c\u53c8\u6216\u8005\u5df2\u6301\u7e8c\u63a8\u5ee3\u670d\u52d9\u2026\u2026\u9019\u500b\u5927\u984c\u76ee\uff0c\u9700\u8981\u8c50\u5bcc\u7684\u7d93\u9a57\u548c\u6d1e\u898b\u4f86\u652f\u6301\uff0c\u624d\u80fd\u907f\u958b\u4e0d\u5fc5\u8981\u7684\u6210\u672c\u8017\u8cbb\uff0c\u4ee5\u53ca\u5404\u7a2e\u5f4e\u8def\u3002<br \/>\n<span style=\"font-weight: 400;\">2019 \u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u6211\u5011\u9080\u8acb\u5230\u524d <a href=\"https:\/\/tw.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> Growth Lead\u3001\u73fe\u8077 Bloomreach \u7522\u54c1\u66a8\u4f7f\u7528\u8005\u9ad4\u9a57\u7e3d\u76e3 Albert Wang \u64d4\u4efb\u4eca\u5e74\u91cd\u78c5\u5609\u8cd3\u3002\u6703\u524d\u8207\u8eab\u5728\u77fd\u8c37\u7684 Albert \u8a2a\u8ac7\uff0c\u5206\u4eab\u300c<strong>\u50b3\u7d71\u7522\u696d\u7684\u75db\u9ede\uff1a\u9762\u5c0d\u6578\u4f4d\u8f49\u578b\uff0c\u5982\u4f55\u64fa\u597d\u9810\u5099\u59ff\u52e2<\/strong>\u300d\u300216 \u5c0f\u6642\u6642\u5dee\uff0c3 \u500b\u5c0f\u6642\u7684\u884c\u524d\u8a2a\u8ac7\uff0c\u4ea4\u63db\u4e0d\u540c\u5e02\u5834\u89c0\u7684\u601d\u7dad\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u66f4\u591a\u5be6\u52d9\u6848\u4f8b\u548c\u64cd\u4f5c\uff0c\u4fdd\u7559\u5230\u73fe\u5834\uff0c\u8b93 Albert \u544a\u8a34\u4f60\uff01<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn 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400;\">\u5be6\u969b\u505a\u6cd5\u3001\u5404\u7522\u696d\u512a\u5148\u8457\u624b\u8f49\u578b\u7684\u696d\u52d9\u5167\u5bb9\u3001\u4ee5\u53ca\u9069\u5408\u63a1\u7528\u7684\u65b9\u6cd5\uff0c\u5247\u8996\u4e0d\u540c\u6848\u4f8b\u6709\u6240\u5dee\u5225\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u96e2\u958b LinkedIn \u4e4b\u5f8c\uff0cAlbert \u52a0\u5165 Bloomreach\uff0c\u73fe\u64d4\u4efb\u300c\u7522\u54c1\u66a8\u4f7f\u7528\u8005\u9ad4\u9a57\u7e3d\u76e3\u300d\u4e00\u8077\uff0c\u4e26\u5354\u52a9\u8a31\u591a\u4f01\u696d\u5c0e\u5165\u505a\u6578\u4f4d\u6574\u5408\u8207\u8f49\u578b\uff0c\u89e3\u6c7a\u7576\u521d\u5ba2\u6236\u671f\u671b\u7684\u75db\u9ede\u76ee\u6a19\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Bloomreach \u662f\u77fd\u8c37 AI \u516c\u53f8\uff0c\u6210\u7acb\u81f3\u4eca\u5df2 11 \u5e74\uff0c\u4e26\u4ee5\u96fb\u5546\u884c\u92b7\u70ba\u4e3b\u8981\u5ba2\u6236\uff0c\u63d0\u4f9b SEO \u3001site search\u3001AI landing page \u53ca\u6578\u4f4d\u8f49\u578b\u7cfb\u7d71\u5c0e\u5165\u670d\u52d9\u3002\u6700\u521d\u516c\u53f8\u7522\u54c1\u4ecd\u662f\u7d14 AI \uff0c\u6c92\u6709\u4ecb\u9762\u53ef\u64cd\u4f5c\uff0c\u96a8\u8457 Albert \u52a0\u5165\u5f8c\uff0c\u6709\u9452\u65bc\u4eba\u70ba\u7d93\u9a57\u7684\u5bf6\u8cb4\uff0c\u4ed6\u958b\u59cb\u8abf\u6574 AI \u6a21\u578b\uff0c\u4e26\u6301\u7e8c\u6253\u9020\u6578\u64da\u5f8c\u53f0\u4ecb\u9762\uff0c\u8b93\u4eba\u8207\u300cAI\u300d\u53ef\u4ee5\u900f\u904e\u4ecb\u9762\u5354\u4f5c\u3001\u6e9d\u901a\uff0c\u5f7c\u6b64\u8abf\u6574\u3001\u512a\u5316\u6210\u6548\u3002\u5176\u4e2d\uff0c\u5354\u52a9\u4f01\u696d\u5f15\u5165\u6578\u64da\u61c9\u7528\u7684\u670d\u52d9\uff0c\u5c31\u662f\u5982\u4f55\u6709\u6548\u6253\u9020 DXP (Digital Experience Platform) \u6578\u4f4d\u9ad4\u9a57\u5e73\u53f0\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AD%90%E7%BE%8E%E6%95%B8%E4%BD%8D%E8%B6%A8%E5%8B%A2%EF%BC%9A%E9%81%8B%E7%94%A8_DXP%EF%BC%8C%E5%BE%9E%E4%BD%BF%E7%94%A8%E8%80%85%E9%AB%94%E9%A9%97%E5%B1%A4%E5%89%B5%E9%80%A0%E6%A9%9F%E6%9C%83\"><\/span><b>\u6b50\u7f8e\u6578\u4f4d\u8da8\u52e2\uff1a\u904b\u7528 DXP\uff0c\u5f9e\u4f7f\u7528\u8005\u9ad4\u9a57\u5c64\u5275\u9020\u6a5f\u6703<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u8fd1\u671f\u958b\u59cb\u8a0e\u8ad6\u7684 CDP (Customer Data Platform) \uff0c\u5176\u5be6\u6b50\u7f8e\u570b\u5bb6\u5df2\u5728 2010 \u5e74\u5373\u958b\u59cb\u8a0e\u8ad6\uff0c\u500b\u4eba\u5316\u61c9\u7528\u8207\u8b70\u984c\u81f3\u4eca\u4ea6\u76f8\u7576\u666e\u904d\u3002\u800c\u8fd1\u671f\u6b50\u7f8e\u6d41\u884c\u7684 \u300cDXP\u300d(Digital Experience Platform)\u5247\u662f\u66f4\u9032\u4e00\u6b65\uff0c<strong>\u6574\u5408\u4e86 3 \u5927\u5e73\u53f0\uff1a CMS \u3001\u7db2\u7ad9\u6d41\u7a0b\u3001\u4ee5\u53ca\u6578\u64da\u6d41\u7a0b<\/strong>\uff0c\u5f9e\u61c9\u7528\u9762\u63d0\u5347\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-15854 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/maxresdefault-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><br \/>\n\u904e\u5f80\u5728\u00a0<span style=\"font-weight: 400;\">Web 1.0 \u7684\u6642\u4ee3\uff0c\u7db2\u7ad9\u7684\u529f\u80fd\u5927\u591a\u662f<strong>\u63d0\u4f9b\u8cc7\u8a0a<\/strong> \u3002\u800c\u96fb\u5546\u7684\u51fa\u73fe\uff0c\u7b97\u662f\u7b2c\u4e00\u500b\u7db2\u7ad9\u50f9\u503c\u8f49\u63db\u7684\u5951\u6a5f\u3002<\/span><span style=\"font-weight: 400;\">\u5728\u6578\u4f4d\u7522\u696d\u4e2d\uff0c\u8a31\u591a\u4ee5\u524d\u96e3\u4ee5\u60f3\u50cf\u7684\u529f\u80fd\uff0c\u5982\u4eca\u90fd\u80fd\u900f\u904e\u4e92\u806f\u7db2\u4f86\u5b8c\u6210\uff0c\u5305\u542b\u7e73\u7a05\u3001\u8cfc\u7269\u3001\u6536\u8ca8\u3001\u7ffb\u8b6f\u2026\u2026\u7d30\u60f3\u79d1\u6280\u7684\u9ad8\u901f\u8b8a\u5316\uff0c\u4e5f\u624d\u662f\u8fd1 20 \u5e74\u4f86\u7684\u4e8b\u60c5<\/span><span style=\"font-weight: 400;\">\u3002\u80fd\u5920\u8ddf\u4e0a\u8da8\u52e2\u7684\u4f01\u696d\uff0c\u624d\u66f4\u80fd\u5920\u9810\u60f3\u672a\u4f86\uff0c\u4e26\u5728\u5927\u74b0\u5883\u8b8a\u5316\u524d\uff0c\u505a\u597d\u6e96\u5099\u5ea6\u904e\u5faa\u74b0\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E6%95%B8%E4%BC%81%E6%A5%AD%E7%AD%89%E5%88%B0%E7%B4%94%E7%B6%B2%E8%B7%AF%E7%AB%B6%E5%93%81%E5%87%BA%E7%8F%BE%E5%BE%8C%EF%BC%8C%E6%89%8D%E7%97%9B%E4%B8%8B%E6%B1%BA%E5%BF%83%E8%BD%89%E5%9E%8B\"><\/span><b>\u591a\u6578\u4f01\u696d\u7b49\u5230\u7d14\u7db2\u8def\u7af6\u54c1\u51fa\u73fe\u5f8c\uff0c\u624d\u75db\u4e0b\u6c7a\u5fc3\u8f49\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8d70\u5728\u6578\u4f4d\u8f49\u578b\u7684\u8def\u4e0a\u4e26\u4e0d\u5bb9\u6613\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Albert \u5728\u77fd\u8c37\u5354\u52a9\u591a\u5bb6\u4f01\u696d\u8f49\u578b\uff0c\u5305\u542b\u50b3\u7d71\u7269\u6d41\u696d\u3001\u96f6\u552e\u696d\u3001\u91cf\u8ca9\u6279\u767c\u5546\uff0c\u751a\u81f3\u4e5f\u8207\u8377\u862d\u7684\u8b66\u5bdf\u5c40\u5408\u4f5c\uff0c\u8b93\u8b66\u5bdf\u5c40\u696d\u52d9\u4e5f\u6210\u529f\u6578\u4f4d\u5316\u3002<\/span><span style=\"font-weight: 400;\">\u4ed6\u767c\u73fe\uff0c\u6700\u9858\u610f\u6295\u5165\u6578\u4f4d\u8f49\u578b\u7684\u5ba2\u6236\uff0c\u5176\u5be6\u6b63\u662f\u9047\u5230\u300c\u7d14\u7db2\u8def\u300d\u7af6\u722d\u8005\u51fa\u73fe\u7684\u7522\u696d\u3002\u6bd4\u5982\u96fb\u5546\u7684\u51fa\u73fe\uff0c\u8b93\u7d14\u7dda\u4e0b\u958b\u5e97\u7684\u96f6\u552e\u696d\u53d7\u5230\u885d\u64ca\uff0c\u4e26\u7d1b\u7d1b\u958b\u59cb\u5efa\u7acb\u81ea\u5df1\u7684\u54c1\u724c\u96fb\u5546\uff1b\u7d14\u7db2\u9280\u7684\u51fa\u73fe\uff0c\u4e5f\u8b93\u50b3\u7d71\u91d1\u878d\u696d\u795e\u7d93\u7dca\u7e43\uff0c\u52aa\u529b\u5438\u53d6\u6578\u4f4d\u4eba\u624d\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E7%9A%84%E7%97%9B%EF%BC%9A%E7%94%9F%E6%85%8B%E7%B3%BB%E8%88%87%E6%80%9D%E7%B6%AD\"><\/span><b>\u6578\u4f4d\u8f49\u578b\u7684\u75db\uff1a\u751f\u614b\u7cfb\u8207\u601d\u7dad<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u50b3\u7d71\u7522\u696d\u7684\u6578\u4f4d\u8f49\u578b\u6848\u4f8b\u5f88\u591a\uff0c\u537b\u4e0d\u898b\u5f97\u6210\u529f\u3002\u5728\u53f0\u7063\u63a8\u5ee3\u6578\u4f4d\u8f49\u578b\uff0c\u6700\u5e38\u9047\u5230\u7684\u554f\u984c\u662f\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E7%AE%A1%E7%90%86%E6%80%9D%E7%B6%AD%E9%9C%80%E8%BD%89%E8%AE%8A\"><\/span><strong>1. \u7ba1\u7406\u601d\u7dad\u9700\u8f49\u8b8a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6578\u4f4d\u8f49\u578b\u7684\u904e\u7a0b\u4e2d\uff0c\u8a31\u591a\u4ee5\u5f80\u4f5c\u70ba\u6307\u6a19\u7684\u6578\u64da\uff0c\u90fd\u9700\u8981\u8abf\u6574\u3002\u6bd4\u5982\u904e\u5f80\u53ea\u770b\u91cd\u5be6\u9ad4\u5e97\u7684\u6bcf\u6708\u92b7\u552e\u984d\u3002\u5728\u6295\u5165\u6578\u4f4d\u61c9\u7528\u4e4b\u5f8c\uff0c\u5c31\u9700\u8981\u4e86\u89e3\u5be6\u9ad4\u5e97\u4e26\u4e0d\u80fd\u53ea\u91cd\u8996\u92b7\u552e\u984d\uff0c\u4e5f\u80fd\u8ffd\u8e64\u5be6\u9ad4\u5e97\u7684\u9867\u5ba2\u9ad4\u9a57\u5206\u6578\u3001\u5ba2\u670d\u611f\u53d7\u3001\u9000\u8ca8\u9805\u76ee\u3001\u751a\u81f3\u662f\u6bcf\u9593\u5e97\u9762\u7684\u8a55\u50f9\u8a0e\u8ad6\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4e00\u5bb6\u5e97\u7684\u50f9\u503c\uff0c\u5df2\u4e0d\u53ea\u662f\u92b7\u552e\uff0c\u66f4\u6709\u6a5f\u6703\u6210\u70ba\u54c1\u724c\u50b3\u64ad\u9ede\u3002<\/span>\u5728\u53f0\u7063\u7684\u6848\u4f8b\uff0c\u53ef\u4ee5\u601d\u8003 7-11 \u8207\u5404\u5bb6\u4f01\u696d\u7d50\u5408\u7684\u5be6\u9ad4\u9ad4\u9a57\u5e97\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E8%88%8A%E7%B3%BB%E7%B5%B1%E6%9B%B4%E6%96%B0%E5%9B%B0%E9%9B%A3\"><\/span><strong>2. \u820a\u7cfb\u7d71\u66f4\u65b0\u56f0\u96e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e2d\u5c0f\u578b\u4f01\u696d\u81ea\u6210\u7acb\u5df2\u4f86\uff0c\u5f88\u5e38\u9078\u7528\u820a\u578b\u5ba2\u88fd\u5316\u5c08\u6848\u8cb7\u4e0b\u7684 CRM \u7cfb\u7d71\uff0c\u56e0\u70ba\u7cfb\u7d71\u8001\u820a\uff0c\u7121\u6cd5\u6301\u7e8c\u66f4\u65b0\uff0c\u5c31\u9019\u9ebc\u4e00\u7528 10 \u5e74\u300120 \u5e74\u300130 \u5e74\u7b49\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9019\u6a23\u7684\u7cfb\u7d71\u4fdd\u5b58\u8457\u516c\u53f8\u9577\u4e45\u73cd\u8cb4\u7684\u5ba2\u6236\u8cc7\u8a0a\uff0c\u4f46\u537b\u56e0\u70ba\u4ecb\u9762\u7121\u6cd5\u652f\u63f4\uff0c\u800c\u8ddf\u4e0d\u4e0a\u6578\u4f4d\u6642\u4ee3\u7684\u61c9\u7528\uff0c\u76f8\u7576\u53ef\u60dc\u3002\u5c0d\u6b64\uff0c\u627e\u5230\u5408\u9069\u7684\u4f01\u696d\u5354\u52a9\uff0c\u5176\u5be6\u4ecd\u6709\u8fa6\u6cd5\u89e3\u6c7a\uff0c\u96d6\u7136\u9700\u8981\u82b1\u9ede\u6642\u9593\uff0c\u4f46\u4e26\u4e0d\u5982\u60f3\u50cf\u4e2d\u56f0\u96e3\u3002\u6bd4\u5982\u8a31\u591a\u900f\u904e API \u7684\u61c9\u7528\u6a21\u7d44\u6216 <\/span>microservices \uff0c\u90fd\u662f\u53ef\u4ee5\u8003\u616e\u8207\u7814\u7a76\u7684\u670d\u52d9\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E6%8A%95%E8%B3%87%E6%88%90%E6%9C%AC%E8%BC%83%E9%AB%98\"><\/span><strong>3. \u6295\u8cc7\u6210\u672c\u8f03\u9ad8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u4f01\u696d\u5247\u662f\u5c0d\u8f49\u578b\u6982\u5ff5\u6709\u8aa4\u89e3\uff0c<strong>\u6700\u5e38\u6389\u5165\u7684\u8ff7\u601d\u5c31\u662f\uff1a\u62db\u52df\u5e74\u8f15\u4eba\u624b\u5373\u53ef\u5b8c\u6210\u300c\u6578\u4f4d\u8f49\u578b\u300d\u3001\u6216\u8acb\u81ea\u5bb6\u5de5\u7a0b\u5e2b\u5718\u968a\u62bd\u5de5\u4f5c\u6642\u9593\u6253\u9020\u300c\u6578\u4f4d\u5de5\u5177\u300d<\/strong>\u3002\u5982\u679c\u62db\u52df\u7684\u4eba\u529b\u6216\u662f\u524d\u671f\u898f\u5283\u7814\u7a76\u6bd4\u7167\u7522\u54c1\u958b\u767c\uff0c\u90a3\u6216\u8a31\u6709\u6a5f\u6703\uff0c\u53ea\u53ef\u60dc\u591a\u5c11\u843d\u5165\u8ff7\u601d\u7684\u4f01\u696d\uff0c\u4e26\u672a\u4ed4\u7d30\u8a55\u4f30\u4f5c\u6cd5\uff0c\u5bb9\u6613\u767c\u751f\u5de5\u5177\u4e0d\u597d\u7528\u3001\u96e3\u4ee5\u7dad\u8b77\u7b49\u7dad\u904b\u554f\u984c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9762\u5c0d\u77ed\u6642\u9593\u958b\u767c\u58d3\u529b\u3001\u958b\u767c\u6587\u4ef6\u7f3a\u5931\u7b49\u554f\u984c\uff0c\u53ef\u80fd\u6703\u4f7f\u4f01\u696d\u5167\u90e8\u8457\u624b\u6578\u4f4d\u8f49\u578b\u7684\u540c\u4ec1\u500d\u611f\u75db\u82e6\uff0c\u66f4\u56b4\u91cd\u5c07\u7522\u751f<\/span><span style=\"font-weight: 400;\">\u96e2\u8077\u6f6e\uff0c\u8b8a\u6210\u60e1\u6027\u5faa\u74b0\u3002\u6578\u4f4d\u8f49\u578b\u9700\u8981\u4e00\u5b9a\u7684\u7d93\u9a57\u503c\uff0c\u4e5f\u9700\u8981\u8a8d\u771f\u5c0d\u5f85\u9019\u9805\u5c08\u6848\u548c\u6c7a\u5b9a\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\u5728\u77fd\u8c37\u505a\u6578\u4f4d\u8f49\u578b\uff0c\u4e5f\u6703\u9047\u5230\u4e0a\u8ff0 3 \u9805\u554f\u984c\u3002<br \/>\n\u4f46 Albert \u8a8d\u70ba\uff0c\u77fd\u8c37\u7684\u751f\u614b\u7cfb\u66f4\u70ba\u5065\u5168\uff0c\u6216\u8005\u8aaa\uff0c\u56e0\u70ba\u5927\u91cf B2B \u670d\u52d9\u5546\u5b58\u5728\uff0c\u6709\u75db\u9ede\u7684\u4f01\u696d\u5c0d\u6295\u5165\u6210\u672c\u5efa\u7acb\u65b0\u7684\u5e73\u53f0\u3001\u6216\u662f\u5c0e\u5165\u6578\u4f4d\u5316\u670d\u52d9\uff0c\u89c0\u5ff5\u4e0a\u7684\u66f4\u70ba\u958b\u653e\uff0c\u63a5\u53d7\u5ea6\u9ad8\u3002Albert \u4e5f\u5206\u4eab\u4ed6\u7684\u89c0\u5bdf\uff0c\u5f88\u591a\u53f0\u7063\u4f01\u696d\u56f0\u9650\u300c\u53f0\u7063\u5e02\u5834\u5c0f\u300d\u7684\u8ff7\u601d\uff0c\u8a8d\u70ba\u77ed\u671f\u8981\u6295\u5165\u8cc7\u91d1\u4eba\u529b\u505a\u8f49\u578b\uff0c\u64d4\u5fc3\u6295\u8cc7\u5831\u916c\u7387\u6709\u9650\uff0c\u56e0\u800c\u7121\u6cd5\u8de8\u51fa\u8f49\u578b\u7684\u4e00\u6b65\u3002\u4f46<strong>\u5176\u5be6\u8a31\u591a\u4f01\u696d\u7686\u64c1\u6709\u767c\u5c55\u6d77\u5916\u5e02\u5834\u7684\u80fd\u529b\uff0c\u53ea\u662f\u9700\u8981\u5c07\u9905\u505a\u5927\uff0c\u770b\u5f97\u66f4\u9060\u3002<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E6%B1%BA%E5%AE%9A%E6%8A%95%E5%85%A5%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%EF%BC%8C%E9%9C%80%E8%A6%81%E6%89%BE%E5%B0%8D%E5%AD%B8%E7%BF%92%E7%9A%84%E6%A1%88%E4%BE%8B\"><\/span><b>\u4f01\u696d\u6c7a\u5b9a\u6295\u5165\u6578\u4f4d\u8f49\u578b\uff0c\u9700\u8981\u627e\u5c0d\u5b78\u7fd2\u7684\u6848\u4f8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u60f3\u505a\u6578\u4f4d\u8f49\u578b\uff0c\u524d\u671f\u6709\u54ea\u4e9b\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u60c5\u5462\uff1fAlbert \u8aaa\uff0c\u6bd4\u8d77\u76f4\u63a5\u6295\u5165\uff0c\u6700\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\u662f\u9078\u5c0d\u5b78\u7fd2\u5c0d\u8c61\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-15846 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/ytcount-RQ8zOzo-x_k-unsplash-1024x684.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><br \/>\n<span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u8996 Netflix \u70ba\u7af6\u54c1\u7684\u6709\u7dda\u96fb\u8996\u4f01\u696d\uff0c\u6bd4\u8d77\u76f4\u63a5\u4ee5\u300cNetflix\u300d\u4f5c\u70ba\u7b56\u7565\u53c3\u8003\uff0c\u5f9e\u5df2\u6210\u529f\u8f49\u578b\u7684\u50b3\u7d71\u96fb\u8996\u516c\u53f8\u6848\u4f8b\u5b78\u7fd2\uff0c\u6703\u66f4\u6709\u6548\u679c\uff0c\u6bd4\u5982 comcast \u7684\u300cXfinity\u300d\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-15849 size-large aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/\u87a2\u5e55\u5feb\u7167-2019-12-16-\u4e0a\u534811.03.24-1024x448.png\" alt=\"Xfinity\" width=\"800\" height=\"350\" \/><br \/>\n<span style=\"font-weight: 400;\">\u900f\u904e\u4e86\u89e3 comcast \u505a\u70ba 500 \u5927\u4f01\u696d\uff0c\u5982\u4f55\u5f9e\u50b3\u7d71\u96fb\u4fe1\u901a\u8a0a\uff0c\u767c\u5c55\u6709\u7dda\u96fb\u8996\u670d\u52d9\uff0c\u81f3\u4eca\u901a\u904e\u7db2\u8def\u96fb\u8996 Xfinity \u54c1\u724c\uff0c\u5728\u5168\u7403\u96fb\u4fe1\u3001\u5f71\u97f3\u5a92\u9ad4\u7684\u6536\u5165\u7a69\u5750\u7b2c\u4e00\uff0c\u6703\u66f4\u80fd\u4e86\u89e3\u50b3\u7d71\u7522\u696d\u8f49\u578b\u6578\u4f4d\u7684\u904e\u7a0b\u4e2d\uff0c\u5982\u4f55\u61c9\u5c0d\u5176\u4e2d\u7684\u56f0\u5883\uff0c\u8de8\u904e\u8f49\u578b\u9663\u75db\u671f\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%BE%E5%88%B0%E5%83%B9%E5%80%BC%E8%BD%89%E8%AE%8A%E9%BB%9E%EF%BC%8C%E6%98%AF%E8%AE%93%E7%A7%91%E6%8A%80%E8%88%87%E4%BA%BA%E5%85%B1%E5%89%B5%E7%87%9F%E6%94%B6%E7%9A%84%E9%87%91%E9%91%B0%E5%8C%99\"><\/span><b>\u627e\u5230\u50f9\u503c\u8f49\u8b8a\u9ede\uff0c\u662f\u8b93\u79d1\u6280\u8207\u4eba\u5171\u5275\u71df\u6536\u7684\u91d1\u9470\u5319<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u7db2\u8def\u53ca\u624b\u6a5f\u6301\u6709\u7387\u6108\u4f86\u6108\u9ad8\uff0c\u904e\u5f80\u53ea\u80fd\u900f\u904e\u5be6\u9ad4\u5e97\u9762\u5b8c\u6210\u7684\u670d\u52d9\uff0c\u4e5f\u90fd\u53ef\u4ee5\u5728\u7dda\u4e0a\u89e3\u6c7a\u3002\u90a3\u5be6\u9ad4\u5e97\u9762\u7684\u50f9\u503c\uff0c\u6703\u7522\u751f\u600e\u9ebc\u6a23\u7684\u8b8a\u5316\u5462\uff1f<\/span><span style=\"font-weight: 400;\">Albert \u63d0\u5230\uff0c\u50cf\u662f\u5728 2017 \u5e74\u88ab Amazon \u6536\u8cfc\u7684 Whole foods \u5168\u98df\u8d85\u5e02\uff0c\u5c31\u662f\u6b50\u7f8e\u5730\u5340\u300c\u6709\u6a5f\u751f\u9bae\u300d\u7684\u4ee3\u8868\uff0c\u4e5f\u662f\u76f8\u7576\u6709\u8da3\u7684\u4f8b\u5b50\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-15848 size-full aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2019\/12\/\u87a2\u5e55\u5feb\u7167-2019-12-16-\u4e0a\u534810.56.34.png\" alt=\"wholefood \u7dda\u4e0b\u98df\u54c1\u5e97\" width=\"643\" height=\"481\" \/><br \/>\n<span style=\"font-weight: 400;\">\u904e\u5f80\u8cfc\u8cb7\u751f\u9bae\u852c\u679c\uff0c\u6d88\u8cbb\u8005\u6703\u53bb\u50b3\u7d71\u5e02\u5834\u3001\u6216\u662f\u8d85\u5e02\u8cfc\u7269\uff0c\u5e97\u9762\u4e26\u6c92\u6709\u7279\u6b8a\u4e4b\u8655\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f46 Whole foods \u537b\u662f\u7b2c\u4e00\u500b\u505a\u96fb\u5546\u914d\u9001\uff0c\u8b93\u6d88\u8cbb\u8005\u53ef\u4ee5\u5728\u7db2\u4e0a\u8cfc\u8cb7\u852c\u679c\uff0c\u76f4\u63a5\u914d\u9001\u5230\u6700\u8fd1\u7684\u5546\u5bb6\uff0c\u628a\u50b3\u7d71\u7dda\u4e0b\u6d88\u8cbb\u7684\u529f\u80fd\uff0c\u79fb\u5230\u7dda\u4e0a\u53bb\u5b8c\u6210\uff1b\u800c\u5be6\u9ad4\u5e97\u5247\u900f\u904e\u5927\u91cf\u7684\u54c1\u724c\u610f\u8c61(\u9673\u5217)\u3001\u5c0d\u852c\u679c\u7684\u8981\u6c42(\u852c\u83dc\u5c65\u6b77)\u3001\u4ee5\u53ca\u5546\u5bb6\u7279\u6b8a\u6d3b\u52d5\uff0c\u8b93\u5be6\u9ad4\u5e97\u6210\u70ba\u54c1\u724c\u9ad4\u9a57\u8207\u793e\u7fa4\u5efa\u7acb\u7684\u51fa\u767c\u9ede\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5728\u53f0\u7063\uff0c\u985e\u4f3c\u7684\u65b9\u5f0f\uff0c\u4e5f\u53ef\u4ee5\u60f3\u5230\u4e0a\u5f15\u6c34\u7522\uff0c\u6d88\u8cbb\u8005\u65bc\u73fe\u5834\u8cfc\u8cb7\u65b0\u9bae\u98df\u6750\uff0c\u5c31\u80fd\u9078\u64c7\u5728\u5e97\u70f9\u716e\uff0c\u611f\u53d7\u300c\u65b0\u9bae\u300d\u3002<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/herman-traditional-industry-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u512a\u6253\u7e3d\u7d93\u7406\u7c21\u58eb\u5091\uff1a\u300c\u50b3\u7522\u8f49\u578b\uff0c\u884c\u92b7\u89c0\u5ff5\u6bd4\u6280\u5de7\u66f4\u91cd\u8981\u3002\u300d<\/a><br \/>\n<span style=\"font-weight: 400;\">\u6700\u5f8c\uff0cAlbert \u63d0\u5230\uff0c\u5be6\u9ad4\u670d\u52d9\u7684\u61c9\u7528\u53ef\u4ee5\u5f88\u591a\u5143\uff0c\u6700\u91cd\u8981\u7684\u662f <\/span><b>\u627e\u5230\u50f9\u503c\u505a\u8f49\u63db<\/b><span style=\"font-weight: 400;\">\uff0c\u8b93\u79d1\u6280\u5354\u52a9\u4eba\u5011\u63d0\u5347\u6548\u7387\uff0c\u5c31\u80fd\u8b93\u4eba\u63d0\u4f9b\u66f4\u6709\u50f9\u503c\u7684\u670d\u52d9\uff0c\u5275\u9020\u71df\u6536\u3002<\/span><br \/>\n&nbsp;<br \/>\n\u884c\u92b7\u8da8\u52e2\u77ac\u606f\u842c\u8b8a\uff0c\u5728 AI \u6578\u4f4d\u6642\u4ee3\u4e0b\uff0c\u6293\u6e96\u50f9\u503c\u3001\u5584\u7528\u670d\u52d9\u8207 MarTech \u61c9\u7528\u5c07\u662f\u4e0b\u4e00\u6ce2\u6210\u9577\u4f86\u81e8\u524d\u6700\u597d\u7684\u6e96\u5099\u3002awoo \u8de8\u5883\u65e5\u672c\u63a8\u52d5 AI \u670d\u52d9\uff0c\u4ea6\u7d50\u5408\u8cc7\u6df1\u696d\u52d9\u9867\u554f\u7d93\u9a57\u5354\u52a9\u4e0d\u540c\u968e\u6bb5\u7684\u7522\u696d\u516c\u53f8\u9054\u6210\u5c0d\u61c9\u7684\u884c\u92b7\u696d\u52d9\u76ee\u6a19\u3002<br \/>\n<span style=\"font-weight: 400;\">\u3000\u25ba<\/span> <a href=\"https:\/\/www.awoo.com.tw\/service\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link&amp;utm_content=seo-sem\"><span style=\"font-weight: 400;\">SEO \/ SEM \u5c08\u696d\u9867\u554f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">\u3000\u25ba <\/span><a href=\"https:\/\/www.nununi.com\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link&amp;utm_content=nununi\"><span style=\"font-weight: 400;\">nununi<\/span><\/a><span style=\"font-weight: 400;\">\uff1aAI \u9867\u5ba2\u9ad4\u9a57\u512a\u5316\u7cfb\u7d71\uff0c\u61c2\u4eba\u30fb\u66f4\u61c2\u5546\u54c1<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u25ba<\/span> <a href=\"https:\/\/www.tigerfly.tw\/?utm_medium=referral&amp;utm_source=awoo-blog&amp;utm_campaign=article-link&amp;utm_content=tigerfly\"><span style=\"font-weight: 400;\">TigerFly<\/span><\/a><span style=\"font-weight: 400;\">\uff1a Email x AI \u518d\u884c\u92b7\u7cfb\u7d71\uff0c\u7cbe\u6e96\u5206\u773e\uff0c\u6703\u54e1\u7d93\u71df\u6210\u679c\u518d\u63d0\u5347<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6578\u4f4d\u8f49\u578b\u662f\u8a31\u591a\u4f01\u696d\u7684\u75db\u3002\u4e0d\u8ad6\u662f\u4e0b\u5b9a\u6c7a\u5fc3\u6295\u5165\u8cc7\u6e90\u7684\u8d77\u6b65\u6642\u671f\u3001\u57f7\u884c\u968e\u6bb5\uff0c\u53c8\u6216\u8005\u5df2\u6301\u7e8c\u63a8\u5ee3\u670d\u52d9\u2026\u2026\u9019\u500b\u5927\u984c\u76ee\uff0c\u9700\u8981\u8c50 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-15844","post","type-post","status-publish","format-standard","hentry","category-martech-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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